Tuesday, April 21, 2015 by The Westfield News

PAGE 12 - TUESDAY, APRIL 21, 2015

Annie’s Mailbox By KATHY MITCHELL and MARCY SUGAR

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Dear Annie: I am a small-business owner. It’s challenging, but I have wonderful customers who seem to like our service. So, I’d like to ask your readers a question: Is there a business establishment that you enjoy going to? A restaurant that is part of your life? A store where you always are treated well? You can help them stay in business by writing a positive online review. It’s human nature to complain when things go wrong, but it’s rare to post something to let people know when things go right. My business has only a few online reviews, and they are negative posts from customers who were not happy with some small thing. I always try to make amends, but even so, the review is never removed. For every bad thing that happens in my business, there are so many good things and so many happy customers. They thank me over and over, yet they don’t write reviews, even when I ask. So, please, if you like a business, let the world know. “Like” them on Facebook. Post a review on Yelp or TripAdvisor or Google. You don’t have to write a lot, just a couple of positive sentences. It will make more difference than you realize. -Business Woman Dear Business: It’s human nature to write only when you have a complaint or a disagreement. (We should know.) When people are satisfied with the service they are getting, they rarely think to say so, but you are right that small businesses depend on good word of mouth. Please, folks, if you have had a pleasant experience with a business or service, say so in an online review. It means a great deal to them. Dear Annie: When I was growing up, the rule was that if you had to cancel an appointment, you would call to let the person know that your plans had changed. Now that everyone has cellphones, it seems that the rules have changed. A couple of friends stood me up on my birthday because my cellphone was turned off. They said they didn’t come over because I hadn’t called to verify that I was actually going to be there at the appointed time. But we had already made these plans a week before. I thought I only needed to call if I was NOT going to be there. Am I out of touch with how things are done now? -- Sad Birthday Girl Dear Birthday Girl: It was wrong of your friends to assume you had canceled, but even if they apologize for their rudeness, it won’t change how they respond when they cannot get ahold of you next time. The problem is, so many plans are transient these days. People expect to be able to reach you at any moment of the day or night in case something changes at the last minute. But it also means people need constant verification to be sure the plans are still on. We think they would be happy to reschedule, and we hope you will let them. Annie’s Mailbox is written by Kathy Mitchell and Marcy Sugar, longtime editors of the Ann Landers column. Please email your questions to anniesmailbox@creators.com, or write to: Annie’s Mailbox, c/o Creators Syndicate, 737 3rd Street, Hermosa Beach, CA 90254. To find out more about Annie’s Mailbox and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate Web page at www.creators.com.

HINTS FROM HELOISE HOW MUCH DOES THE LABEL TELL? Dear Readers: A recent reader’s hint was to tear off address labels from magazines/catalogs and the inside order form to PREVENT IDENTITY THEFT. My comment was that a thief really can’t do much with that information. Some readers commented on my remark. I had to edit down for space. Here are two: C.M. in Wisconsin wrote: “You are incorrect in saying the only thing on the label is a name and address. There also is a customer code. One day, after providing my name to place an order, the person asked for the customer code on my catalog. Immediately I was asked if (xxxx) were the last four digits of my credit card. So, I recommend destroying the entire label.” C.M., yes, the customer code is on SOME labels, especially catalogs and magazine subscriptions. However, I still find it highly rare that someone may find that label, call the phone number, order something and have it sent to THEM, but billed to you. Maybe I’m wrong on this? Linda B., via email, said: “My catalogs have boxes on the back by the name and address area for use in identifying the caller. Back when online shopping wasn’t an option, this was used to pull up a client’s account when placing an order.” Linda, yes, the customer code is used as an identifier and record of your business. Readers, help me here. Has anyone had something like this happen? I mean identity theft or items ordered without your knowledge? -- Stumped, Heloise KEEP IT CLEAN Dear Heloise: My kids were eating fresh cherries in the car. I looked around for something they could put the pits into, and saw an empty cylindrical gum container with a flip lid. It worked wonderfully! I keep a couple in the car for used gum and small pieces of garbage and coins. -- Nicole G., Spokane, Wash.

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