SPLASH February-March 2021

Page 42

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Pools from above T here is a long series of tasks associated with building a swimming pool, from the initial client enquiry to all the way to the handover. But is there is one task that really puts a stamp on the project – and in many ways it can be the most satisfying of all, because it lets you save the project for prosperity (and marketing). It is of course, photography. There are many reasons to employ a professional photographer, and to also put aside time to ensure they have what they need to present the pool at its best, as well as making sure they’re able to photograph it at the right time of day and in the best weather. Evocative photographs are integral to an effective marketing campaign and are essential for doing well in industry awards. Nowadays there is a new tool available to pool photographers, and it is being used to great effect. Drone photography. You need look no further than the latest crop of premium Australian films that hit the cinemas this summer: The Dry, High Ground and Penguin Bloom. All made excellent use of drone photography. In the old days, to get an aerial view of a swimming pool you’d need a cherry picker or a helicopter. Neither are cheap options. Now, thanks to drone technology, you can have an image of your pool that shows how it sits in its environment and can literally provide a different angle to the usual images. 42 SPLASH! February/March 2021

ABOVE: The curves and tile pattern are even more appealing from the air. All images by bradscanvas.com RIGHT: A private pool in Byron Bay


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SPLASH February-March 2021 by The Intermedia Group - Issuu