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Industry Snapshot: John Daniel
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ext in the series of Industry Shapshots is John Daniel, owner of Sydney-based construction company Jade Swimming Pools.
How did you get into the pool and spa industry?
Jade Swimming Pools was established in 1977. To this day we work as a team at Jade – there’s my son and my
“I think there’s going to be a great future in the industry, and hopefully my son will be a part of that with many of the other fathers that have got sons in the industry.”
wife who’s the financier, and the team at the office and our subbies out on the road. I’m an ex-Vietnam veteran. I was an engineer in the Royal Australian Navy, and did many trips to Vietnam and was always involved with water. And after that I just decided that’s what I wanted to do. So we spent time in project management for a while, 28 SPLASH! April/May 2020
before I got into the industry in ’77 and we moved forward from there.
What are your highlights in the industry?
The highlights are most probably the passion I’ve been able to derive from the industry, and the people I’ve met. I got away from the industry five years ago when I had a few procedures done and then I came back again. I was president of SPASA NSW from 2000 to 2002. I’m now on the NSW board and I’m on the SPASA Australia board as well.
Where do you think the industry is heading?
It was a surprise for me [how far we’d come] from 2000 to where we are today. I looked at strategies, pillars, posts – and of course in my day, at 71 years of age, a post was something you put in the ground and “pillas” were something you slept on. But I’m learning that we’re going further in this industry, and technology is leading. I think there’s going to be a great future in the industry, and hopefully my son will be a part of that with many of the other fathers that have got sons in the industry. More: Videos of these and other interviews are available on SPLASH! TV at splashmagazine.com.au/videos. n