UPFRONT
EDWARDSANDCO LAUNCH ONLINE EDUCATION PLATFORM
KAO SALON DIVISION OUTLINE ENHANCED SUSTAINABILITY INITIATIVES
EDWARDSANDCO’S EDUCATION ARM continues to innovate, with the launch of a dedicated online education platform. The platform will act as a centralised hub, offering the salon and education brand’s signature Colour and Styling Workshops, tailored Private Classes and Shadowing Programs. Jaye Edward pioneers the program, building on his ever-growing salon empire, education juggernaut and trend-making celebrity hair looks. Jaye leads a team of nine educators alongside colourist and industry leader Michael Kelly. The platform will offer detailed education with flexible learning options that can be adapted to any salon or sole trader. Other parts of the launch include livestream workshops and private livestream workshops, which include seven hours of tailored content curated for each salon’s unique needs. Topics include EdwardsAndCo signature looks and specific techniques requested by the salon. www.edwardsandcoeducation.com
KAO SALON DIVISION HAS amplified its focus on sustainability, in a new global effort to enact real change. The organisation is looking to reduce its collective impact on the environment in all their brands and salons, with a new holistic sustainability strategy, titled the Kirei Lifestyle Plan, which will build on its constant care for the planet. As part of this strategy, the life-cycle of each product in the Goldwell, KMS, Oribe and Varis collections will be systematically examined and improved to ensure its environmental footprint is as minimal as possible. This will include sourcing raw materials, creating packaging designs that minimise waste and streamlining production, logistics, sales, use and disposal. “With a clear set of concrete activities and goals, we are wholly committed to taking a step-by-step approach to reducing the environmental footprint of our products and services,” said Dr. Elmar Mussenbrock, Director Sustainability at Kao Salon Division. “Further, with our increased sustainability efforts and awareness plans, we will empower our partners to run their salons as sustainably as they possibly can.” www.kaosalondivision.com
TRACEY HUGHES ANNOUNCED AS NEW GENERAL MANAGER OF OSCAR OSCAR SALONS
MOROCCANOIL DEBUT NEW PROFESSIONAL ONLINE EDUCATION
THE COMBINATION OF two unstoppable industry forces has taken place, with hairdressing and education icon Tracey Hughes announced as the new General Manager of acclaimed hair salon dynasty Oscar Oscar Salons. “What Tracey can bring to the table in terms of her ability to deal with people honestly and empathetically, along with her leadership skills is a huge asset for our business,” said Oscar Cullinan, Managing Director and Founder of Oscar Oscar Salons. “Our collaboration is a big step forward that will bolster the future plans for Oscar Oscar as we are set to expand the brand further in more locations along with the launch of our new product line. I’m extremely humbled and honoured to be working alongside Tracey.” “I’m beyond excited about the collaboration with Oscar as we are bringing different skills to leverage together. Oscar has paved the way in building a phenomenal business and we both share a philosophy to support our industry through providing an exciting workplace and unsurpassable career opportunities. We are re-inventing our brand and our organisation will be driven by our people and our results will be proudly rewarding for all”, Tracey said. www.oscaroscar.com.au 14 INSTYLE
MOROCCANOIL CONTINUES TO SHOW its commitment to creativity, education and the professional hair sphere at large, announcing the launch of their new Professional Online Education platform. “The stylist community has been a key contributor to the success of Moroccanoil from the very beginning,” shared Moroccanoil Co-founder Carmen Tal. “During this time, when attending in-person Moroccanoil Academy workshops is more difficult, this online forum allows us to further our commitment to the stylist community by providing them with new forms of elevated education. We are proud to launch this additional platform and expand the reach of Moroccanoil Education, continuing to inspire the next generation of professional stylists.” The platform works on a monthly or annual subscription basis, with a rolling catalogue of online education content that includes two new artistry classes per month, one new business class a month, a digital workbook, discounts for the brand’s Academy and Livestream Summits, hosted quarterly with general admission and VIP tickets available, and surprise video classes from global educators. Annual subscribers will also receive a gift big of Moroccanoil haircare and styling products valued at over $200. In addition to the subscription, à la carte classes will be offered with a per session fee. www.moroccanoilprofessionals.com