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34 Published By BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover EDITOR Cameron Pine firstname.lastname@example.org ONLINE & DEPUTY EDITOR Shannon Guss email@example.com BEAUTY EDITOR AND JOURNALIST Sarah Mourtos firstname.lastname@example.org CONTRIBUTORS Lisa Feleppa Larissa Macleman Antony Whitaker Clea Harbison NATIONAL SALES DIRECTOR Joanne Cowan email@example.com NATIONAL ADVERTISING MANAGER Kym Cowper firstname.lastname@example.org PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic SUBSCRIPTIONS email@example.com ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000 This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright© 2020 - BHA MEDIA.
FROM THE EDITOR
ho else is ready to break up with 2020? I certainly feel like I’ve progressed from ‘I’m sorry this just isn’t working for me’ to ‘I don’t even want to know you anymore’ and ultimately it’s important to try to retain a bit of a sense of humour among this extremely challenging year. These feelings seemed timely as just now I was talking to a business coach who is presenting at Hair Festival 2021 (www.hairfestival.com.au) about resilience and what he calls being 'anti-fragile' in business and in life. Make sure you register for this exciting June long weekend event in 2021 as we proceed with the lessons of 2020. It was a monumental year for so many reasons, I know I certainly have learnt more about myself than my usual schedule would have allowed. From each layer of restrictions set up to protect us against ourselves and a sense of freedom that was taken away, it forced us to look at things from an internal perspective. In a world so consumed by 'consumerism', protecting what we value the most also made us realise how fuelled by continual consumption and progress we actually are. There's a big difference between progress and growth, and 2020 forced us to look a little more at the latter – even though business growth was, in most cases, out of the question. It’s the opportunities that we were presented with in 2020 through the face of all its challenges that will help shape how we are going to bounce out of this in 2021, and with just weeks left of 2020, I have three questions for you; • What has been your biggest lesson? • What will you be leaving behind in 2020? • What are you calling forward for 2021? You’ll be surprised as soon as you ask yourself for concrete answers to these questions that positivity begins to emanate from a fresher perspective and a clearer conviction for a better year to come. No matter the conquests we might face you’ll have learnt to be more patient and how to re-train our negative thoughts, hopefully. Thoughts are a big one and we often underestimate how much influence they actually have on our reality, both in life and in business. We’ve all had to be as agile as ever to survive as well as maximise our access a lot more to online services, resources and content and thus opportunities in the salon business. In the future I expect salons to carry much less retail inventory, but instead we will all make better use of apps such as ‘Instagram shop’ where clients can purchase direct through the app from the supplier or distributor and the stylist can still receive a commission (we are already seeing companies utilise this). Antony Whitaker, one of our business contributors for the issue predicts that when it comes to education 80 per cent of it will be delivered online but the platforms used will evolve to become fully interactive, including 3D learning experiences with the supplementation of face-to-face learning and shows. He also waxes somewhat lyrical that data will be king and that salons really are only at the tip of the iceberg when it comes to customising experiences completely using data in its most powerful form. So despite the unshakeable fact that 2020 will be remembered for Coronavirus and the economic shock to the world, it can also be credited for accelerating for a new apporach to many things including the uptake of technology for learning and teaching and meeting in a virtual world. This will change the work life balance for people everywhere and continue to shape our efficiencies in the future. The good news is that salons at the middle to the premium/luxury segment of the market will continue to satisfy not only consumers hair and beauty needs but also the emotional experience of service and the desire for connection with likeminded individuals. So in a nod to being ‘anti-fragile’ ask yourself, if and when you have complete control of your business and life again, how are you going to be better, how will you raise the experience level and create a more appealing business for all, but mostly, how are you going to ensure that you yourself rise above it? Ultimately ‘there are secret opportunities hidden inside every failure’.
Cameron Pine, Editor
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VIEW THE GLANCE COLLECTION BY ANGELO SEMINARA
CREDITS: Hair concept and creation: Angelo Seminara for Goldwell Hair colour: Angelo Seminara and Takashi Kurokawa using Elumen, @Pure Pigments and Goldwell Colour Photographer: Txema Yeste Make-up Artist: Daniel Kolaric Stylist: Niccolo Torelli
ANGELO SEMINARA HAS unveiled his latest limited edition collection in his role of global ambassador for Goldwell, with a group of eight inspiring images titled Glance. Angelo’s renowned talent, artistry, patterns and techniques are on display thanks to the use of Goldwell innovations. In Angelo’s vision, the Glance Collection embodies boundarypushing brilliant colour, with looks for diverse hair types and textures and a sense of radiance and vitality permeating the entire collection. Angelo continues to inspire as her merges editorial hair with true art. Using Goldwell’s Elumen range as the basis for each look, Angelo boldly used unique colour patterns and techniques to create kaleidoscopic looks anchored by rich forest greens, glowing golden bronzes, luminous ruby, warm ambers and sensational plums and counterbalanced with cool greys and lilac tones. Each look offers shine and brilliance that jumps through the images, in a range of various styles that show off Angelo’s inimitable colour work in all its glory.
UPFRONT DCI EDUCATION PREVIEW 2021 OFFERING
THE BARBIERE COMPANY LAUNCHES SUPPORT OF MOVEMBER 2020
TOP-TIER EDUCATION INSTITUTE DCI Education has previewed what’s to come in their agenda for 2021, as the organisation and its leader Dario Cotroneo were awarded for Excellence in Education at the recent Australian Hair Fashion Awards (AHFAs) and Best Individual Educator at the Australian Hair Industry Awards (AHIA). Catering to travel restrictions that are ongoing, the brand has educated face to face in Sydney and Canberra while operating new online education methods for interstate teaching. In 2021, DCI Education’s famous Elevate & Mentor yearly programs will be offered both in person and as Live Online workshops, giving everyone, no matter their travel capabilities, access to the inspiration and content to help them truly grow. This format is ideal for students who require structure and assistance in their education. The brand also offers a myriad of online education content in their extensive streaming video library, for those who want to learn in their own time. DCI Education also continues to offer their famed Scholarship for 2021, which is already accepting entries for hairdressers of all levels looking for mentorship. Entries close on January 15 2021. www.dcieducation.com
BARBER BRAND THE Barbiere Company supported Movember 2020, spearheading the Real Barbers, Real Talk initiative to create awareness and directly address mental health as it pertains to the safe space and conversation driving capabilities of barbershops. The campaign was created to make a difference in the realm of men’s mental health and suicide prevention, facilitating conversations and providing the tools for dialogues that are more paramount than ever in 2020. “Many men are more likely to regularly see their barber than a doctor,” said Brendan Maher, Movember Global Director of Mental Health and Suicide Prevention. “We know many barbers build strong relationships with their clients over time, and they are in the unique position of being able to use those trusted conversations to help men improve and protect their mental health. In the chair, men aren’t as intimidated and are more likely to feel comfortable about opening up.” “We’re not asking barbers to act as counsellors, but just being there, listening and talking can be life-saving. Movember Conversations can assist with giving barbers the practical skills to better support someone who might be going through a rough time,” he continued. The campaign educated barbers to initiate these difficult conversations, offering live webinar training, showcasing the strategies, prompts and tools that are necessary and teaching responses in these challenging conversations. https://barbiereco.com.au/movember/
KHAIRPEP REBRANDS TO K18HAIR AND PARTNERS WITH OZDARE
FOIL ME RAISE OVER $23,000 IN OCTOBER CAMPAIGN SUPPORTING THE NATIONAL BREAST CANCER FOUNDATION
KHAIRPEP IS UNDERGOING a dynamic rebrand, with the technological brand now named K18hair and partnering with Australian hair heroes Ozdare as distributors. The brand is well known for its bioscience research and advanced technology platform, transforming the treatment and repair of damaged hair as pioneered with its innovative and hero K18 Peptide. This new launch builds on this technological success and readies for a global launch of the dynamic ingredient and brand. Having first partnered with Australian Distributor Luxury Beauty Concepts, the brand has now announced a new union with famed Australian Distributor Ozdare. It will join iconic brands such as KEVIN.MURPHY, ELEVEN Australia, Ecoheads, Cezanne Smoothing Systems and Blondpro under Ozdare’s inimitable umbrella. “We fully support Ozdare as we hand the baton over to them and will indeed be working closely together to ensure a smooth transition for our clients,” said Jane and Brian Smith, Founding Directors of Luxury Beauty Concepts. “We look forward to carrying on the great work that Jane & Brian from LBC have done and are excited to share with the industry this scientific breakthrough in hair & the opportunities that lie ahead,” added Carlo Gattuso, Ozdare CEO. visit www.k18hair.com 12 INSTYLE
IN OCTOBER, FOIL ME PARTNERED with the National Breast Cancer Foundation (NBCF) for the fourth year, pioneering their #TenTilNeverAgain campaign to raise funds and research for this important cause, with the campaign aiming for no deaths from the disease by 2030. With donations still rolling in, the brand has already proudly raised over $23,000 through a multitude of initiatives within the program. Foil Me has now raised over $50,000 for the NBCF in total. “This year, we developed the campaign name and hashtag #TenTillNeverAgain to mark the 10-year countdown from NBCF’s determined mission of zero deaths from breast cancer by 2030, and we actively encouraged all salons and businesses involved to use the hashtag to connect with our collaborative community and show support, all whilst still being able to raise much needed awareness and funds for this important cause,” said Foil Me co-owner and Creative Director, Emily Ciardiello. “We are so grateful for the response we had this year considering the very difficult year it has been for many. It really goes to show how many selfless human beings exist in our industry, where fundraising and promoting awareness for Breast Cancer research remains a pertinent cause for our Foil Me lovers,” she continued. “We loved connecting with the participants (Pinkies) on social media and their pink spirit this year was phenomenal.” https://fundraise.nbcf.org.au/fundraisers/foilme
EDWARDSANDCO PARTNERS WITH MECCA ICONIC HAIR SALON and education brand EdwardsAndCo has forged a dynamic partnership with beauty retail juggernaut Mecca, launching a new concept titled MECCA MANES Blow Dry Bar, located at Mecca’s new flagship space. The all-new store is the largest beauty store in the southern hemisphere, set out as a multi-level beauty emporium centred on brand immersion, world-class services and experiential retailing. Located in Sydney’s heritage Gowings building, the store will curate 200 beloved beauty brands while hosting MECCA MANES and the EdwardsAndCo partnership. “Partnering with Mecca is a dream come true and I am so grateful for the opportunity. I have always pushed the boundaries to ensure EdwardsAndCo is the leader in Australian hair, so having the chance to partner with the leader in Australian beauty seems like a no brainer,” said EdwardsAndCo Founder, Director and Colourist, Jaye Edwards. MECCA MANES will deliver a menu designed by Jaye Edwards exclusively for Mecca, which will share the salon styles with the wider beauty community. The menu offers seven key looks, all priced at $75 and available in 45 minute sessions, ranging from a classic blow-dries, to waves, half up and half down styles, curls, sleek straight styles and even looks for men. www.edwardsandco.com.au
WIN A MOROCCANOIL EUROVISION GOLD STYLING EXPERIENCE MOROCCANOIL IS CELEBRATING Australia’s journey to Eurovision 2021 by offering hairdressers a Gold Styling Experience in a full day photoshoot as the prize in their dynamic competition. Hairdressers can enter by buying a Moroccanoil Eurovision Global Super Styling Bag, using the products to create a hair look masterpiece on a model or themselves and then posting the creation to Instagram with a creative title on a public profile. Tag @moroccanoil_au @haircareaust & #MOforgold to enter. Entrants are allowed one entry per purchase, and one winner will be chosen from each state (NSW, VIC/TAS, QLD, SA/NT, WA) as judged by the Moroccanoil Australia Creative team. The competition is already open to all Australian resident hairdressers until February 17 2021, with winners to be notified from the week of February 22. The prize includes a full day hands-on editorial photoshoot on March 15, including return economy flights to Sydney for the shoot from the winners’ nearest capital cities, two nights of accommodation, an exclusive premium dinner event, all meals and transfers during the trip and editorial exposure across premium publications and Haircare Australia. www.haircareaust.com
KINKY CURLY STRAIGHT SUPPORT RESTART A HEART DAY IN HONOUR OF Restart A Heart Day, hosted on October 16 and conducted to raise awareness around cardiac arrest and the importance of learning CPR, particularly having the knowledge of how to how to use an AED or defibrillator, South Australian salon Kinky Curly Straight got involved in the important cause for the third year. “Every year across Australia 30,000 people suffer from an out-ofhospital cardiac arrest, and shockingly only one in ten survive. And the easiest way for us to change these horrible statistics is to learn CPR, know where the nearest AED is and follow the simple rules: call, push, shock,” said Kinky Curly Straight salon owner and creative director Uros Mikic. Uros and his team took part in a CPR training session with the Council of Ambulance Authorities in a live stream event to learn more about cardiac arrest and refresh their CPR skills. “Hair salons and our partners are ideally placed in the hearts of our communities and it should be our responsibility to have CPR training and where possible have an AED on site,” Uros said. “For every one minute that the patient is not receiving CPR their chances of survival drop by 10 per cent. Our salons are in a position to provide those few lifesaving minutes before the paramedics reach the patient.” www.kinkycurlystraight.com.au INSTYLE 13
EDWARDSANDCO LAUNCH ONLINE EDUCATION PLATFORM
KAO SALON DIVISION OUTLINE ENHANCED SUSTAINABILITY INITIATIVES
EDWARDSANDCO’S EDUCATION ARM continues to innovate, with the launch of a dedicated online education platform. The platform will act as a centralised hub, offering the salon and education brand’s signature Colour and Styling Workshops, tailored Private Classes and Shadowing Programs. Jaye Edward pioneers the program, building on his ever-growing salon empire, education juggernaut and trend-making celebrity hair looks. Jaye leads a team of nine educators alongside colourist and industry leader Michael Kelly. The platform will offer detailed education with flexible learning options that can be adapted to any salon or sole trader. Other parts of the launch include livestream workshops and private livestream workshops, which include seven hours of tailored content curated for each salon’s unique needs. Topics include EdwardsAndCo signature looks and specific techniques requested by the salon. www.edwardsandcoeducation.com
KAO SALON DIVISION HAS amplified its focus on sustainability, in a new global effort to enact real change. The organisation is looking to reduce its collective impact on the environment in all their brands and salons, with a new holistic sustainability strategy, titled the Kirei Lifestyle Plan, which will build on its constant care for the planet. As part of this strategy, the life-cycle of each product in the Goldwell, KMS, Oribe and Varis collections will be systematically examined and improved to ensure its environmental footprint is as minimal as possible. This will include sourcing raw materials, creating packaging designs that minimise waste and streamlining production, logistics, sales, use and disposal. “With a clear set of concrete activities and goals, we are wholly committed to taking a step-by-step approach to reducing the environmental footprint of our products and services,” said Dr. Elmar Mussenbrock, Director Sustainability at Kao Salon Division. “Further, with our increased sustainability efforts and awareness plans, we will empower our partners to run their salons as sustainably as they possibly can.” www.kaosalondivision.com
TRACEY HUGHES ANNOUNCED AS NEW GENERAL MANAGER OF OSCAR OSCAR SALONS
MOROCCANOIL DEBUT NEW PROFESSIONAL ONLINE EDUCATION
THE COMBINATION OF two unstoppable industry forces has taken place, with hairdressing and education icon Tracey Hughes announced as the new General Manager of acclaimed hair salon dynasty Oscar Oscar Salons. “What Tracey can bring to the table in terms of her ability to deal with people honestly and empathetically, along with her leadership skills is a huge asset for our business,” said Oscar Cullinan, Managing Director and Founder of Oscar Oscar Salons. “Our collaboration is a big step forward that will bolster the future plans for Oscar Oscar as we are set to expand the brand further in more locations along with the launch of our new product line. I’m extremely humbled and honoured to be working alongside Tracey.” “I’m beyond excited about the collaboration with Oscar as we are bringing different skills to leverage together. Oscar has paved the way in building a phenomenal business and we both share a philosophy to support our industry through providing an exciting workplace and unsurpassable career opportunities. We are re-inventing our brand and our organisation will be driven by our people and our results will be proudly rewarding for all”, Tracey said. www.oscaroscar.com.au 14 INSTYLE
MOROCCANOIL CONTINUES TO SHOW its commitment to creativity, education and the professional hair sphere at large, announcing the launch of their new Professional Online Education platform. “The stylist community has been a key contributor to the success of Moroccanoil from the very beginning,” shared Moroccanoil Co-founder Carmen Tal. “During this time, when attending in-person Moroccanoil Academy workshops is more difficult, this online forum allows us to further our commitment to the stylist community by providing them with new forms of elevated education. We are proud to launch this additional platform and expand the reach of Moroccanoil Education, continuing to inspire the next generation of professional stylists.” The platform works on a monthly or annual subscription basis, with a rolling catalogue of online education content that includes two new artistry classes per month, one new business class a month, a digital workbook, discounts for the brand’s Academy and Livestream Summits, hosted quarterly with general admission and VIP tickets available, and surprise video classes from global educators. Annual subscribers will also receive a gift big of Moroccanoil haircare and styling products valued at over $200. In addition to the subscription, à la carte classes will be offered with a per session fee. www.moroccanoilprofessionals.com
Which ‘Plex are you using? People's Choice - Pia Lane
Overall Winner - Anthony Bayer
AFFINAGE PROFESSIONAL NAME 2020 PHOTOGRAPHIC COLOUR COMPETITION WINNERS AFFINAGE PROFESSIONAL HAVE ANNOUNCED the talented winners of the 2020 iteration of their annual Photographic Colour Competition. Decided by a judging panel that included Jo Cowan of INSTYLE, Linda Woodhead from Mocha Publishing, Nicole Healy AKA Melbourne Hair Blogger and Australian influencer Shauna Elizabeth, the panel deliberated over an impressive group of winners before deciding on the final scores. “We would like to congratulate everyone who entered particularly in light on the COVID virus and how difficult these times are,” the brand said. “ All work submitted was of exceptional standards and we’re excited for our 2021 competition next year.” Congratulations to the winners. For the main prize of Overall Winner of the 2020 Affinage Professional Photographic Colour Competition, Anthony Bayer of Anthony Bayer Hair Salon, Auckland New Zealand took home the title. In the category of 2020 People’s Choice Award, Pia Lane of Pia Lane Salon, Brisbane, was awarded the prize, while the 2020 Emerging Artists Award was won by Samantha Ward. www.affinage.com.au
KAO SALON DIVISION ANNOUNCE CHANGES IN GOLDWELL GLOBAL CREATIVE AWARDS 2021 KAO SALON HAVE introduced the new opportunities available in their international Global Creative Awards competition, which is usually based around Goldwell products and will expand in 2021. The new format will diversify its brands and introduce new categories while still harnessing its same renowned energy of full creativity without limitations. Previously known as the storied and revered Goldwell Color Zoom Awards, the brand evolved to the Global Creative Awards in 2019 and will now progress further. The 2021 awards will be allowing all Kao Salon Division hairdressers, who use any of Goldwell, KMS or Oribe, to participate in the awards, via three technical categories and four new editorial categories, all of which will inspire hairdressers to elevate their artistry and competitive spirit. “We are very excited about the new entries and even more so that all our customers can now participate in the Global Creative Awards in a whole new global competition focused exclusively on creativity,” said John Moroney, Global Creative Director. “We believe that now is the time to take the chance to show the world what a true creative does: Imagine, Create and Inspire. And now, we want to celebrate that. They have the talent, we have the stage for them.” www.globalcreativeawards.com
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2020 BRITISH HAIRDRESSING AWARDS CROWN WINNERS
BIXIE COLOUR HAS SHOWN the power of quality hairdressing and salon business, winning the title of Business of the Year at the Sutherland Shire Local Business Awards, as well as the title of Outstanding Hairdresser. The Caringbah salon is nationally renowned for its esteemed colour work, social media following and influence. “Bixie Colour truly has the best of the best, our team is the heart and soul of the salon,” said Sheree Knobel, Bixie Colour salon owner and colour director. “Now, when clients enter our salon and see Local Business Awards, they will know they are walking in to a salon that cares for their community. I am extremely proud of our business and team, and receiving these awards during such a trying and turbulent year is a true gift.” www.bixie.com.au
THE 36TH BRITISH Hairdressing Awards 2020 celebrated virtually, awarding winners in a host of categories and recognising the best in British hair. Sponsored by Schwarzkopf Professional and operated by the Hairdressers Journal International, the ceremony was a bright spark in a challenging year. “2020 has been a year like no other. The pandemic has meant that salons have been closed for many months and we’re still dealing with the challenges it presents. Yet despite these difficult times, the hair industry has demonstrated yet again just how resourceful, creative and resilient it is. Tonight, is all about continuing that positivity as we join to celebrate the industry’s talent,” HJ’s executive director Jayne LewisOrr said during her opening speech. The pinnacle title of British Hairdresser of the Year was awarded to famed editorial hairdresser Sally Brooks of Brooks & Brooks for the second time. Winners were named in categories ranging from regional locale to Avant Garde hair, artistic teams, colour, men’s hair and more, while Mark Leeson at Mark Leeson Salons and Martin Crean at Mode were inducted into the Hall of Fame. See all the award winners on Styleicons.
2021 INTERNATIONAL HAIRDRESSING AWARDS ANNOUNCE FINALISTS
KMS DEBUT CLEAN SWEEP INITIATIVE
THE ESTEEMED INTERNATIONAL HAIRDRESSING Awards have announced their 2021 finalists, naming fifteen hairdressers in five categories chosen from almost 600 participating collections and representing seven countries – the Netherlands, Italy, Taiwan, Malaysia, the USA, Spain and the United Kingdom. The awards organisation made the announcement online, broadcasting live to the international industry and crossing digital borders not made practically possible due to COVID-19. The third annual iteration of the event will take place on February 2021 in a new and unique format, still to be announced. The collections were chosen as finalists from a group of talented pre-nominees by a judging panel consisting of Mark Hayes, Vivienne Mackinder, Sam Villa, Tracey Hughes and Antonio Bellver. Hairdressers from 44 countries registered to participate with their photographic work in the five categories, totalling hundreds of collections entered, dozens of hairdressing talents shortlisted and skilled finalists preparing for the main event. See all the finalists on Styleicons.
KMS HAS HIGHLIGHTED ITS renewed commitment to sustainability, raising awareness amongst their clients and the larger haircare community by further incorporating sustainability into professional hair and their brand DNA, thanks to the newly announced Clean Sweep Initiative. The new efforts include the inclusion of all-new Environmental and Sustainability Icons, which speak to the need for transparency for sustainable, more conscious consumption. Starting in 2021, this will consist of consistent and uniform labelling across all of the brand’s digital and physical touch points, from its website to social media channels and marketing materials. This will showcase measures such as responsible sourcing, mindful water usage, minimalistic and responsible packaging and product and ingredient transparency. KMS will also be eliminating the information gap, allowing consumers to easily search an in-depth database of the key ingredients on the brand’s website and harnessing the benefits of their top-tier list of ethical ingredients. In packaging, the brand will continue its certified recyclability efforts, as all OTC KMS Shampoos and Conditioners continue to be packaged entirely out of PP (polypropylene), making them 100 per cent recyclable. www.kmshair.com
BIXIE COLOUR NAMED BUSINESS OF THE YEAR AT LOCAL BUSINESS AWARDS
AVEDA STYLED STELLA MCCARTNEY’S SUMMER '21 FASHION SHOW, CHAMPIONING HAIR, FASHION AND THE PLANET, WHICH ARE ALWAYS ELEVATED BY THESE LUXURY, CONSCIOUS BRANDS.
AVEDA JOINED WITH STELLA McCartney to put both brands’ commitment to and passion for sustainability, beauty and fashion front and centre, with Aveda styling the Stella McCartney Summer 2021 digital fashion show. Titled “McCartney A to Z Manifesto”, and hosted in Norfolk, the UK, the brands’ eco-conscious values stood out. The fashion collection was described as “made for the Stella woman in motion, actively dreaming of freedom through a connection with her body, nature and art". Pairing with Aveda, whose cruelty-free and vegan values are core to the brand, the hair brief was anchored by effortless beauty, and their matching environmental ethos with Stella McCartney. All Aveda products are manufactured with 100 per cent renewable energy through solar and wind power, and prioritise sustainable ingredients and packaging. “We really wanted to embrace each model’s natural texture and shape to allow their individual beauty to come through,” said Lead Aveda Artist, Gina Conway. “Working with Stella is a true reflection of our mission at Aveda, as she completely encompasses caring for the world that we live in, bringing environmental leadership through each and every part of her business.” Key tools included the brand’s new Botanical Repair™ Strengthening LeaveIn Treatment, for prep and heat protection, with hair then styled with a straightener to create a soft, undone texture. The look was finished with Aveda’s Air Control™ Light Hold Hairspray. For short hair, Aveda’s Pure Abundance™ Style Prep™ created soft movement. “Our Summer 2021 collection and A to Z manifesto are energised by collaboration, and I could not be more grateful to partner with Aveda again for this season’s digital show,” Stella McCartney said. “We have a shared commitment to sustainability, desirability and vegan solutions in luxury – both driven by a purpose to make women look and feel their best, while being better to Mother Earth and our fellow creatures.” For more information visit www.aveda.com.au INSTYLE 17
GLAM SQUAD O&M INVITED ITS NEAREST AND DEAREST TO CELEBRATE THE END OF A TOUGH YEAR WITH A GLAMOUR SHOOT, WRITES SARAH MOURTOS. THE END OF the year is usually marked with soirees, fancy frocks and bubbles, and this year is no different. Building on this feeling, O&M hosted an intimate end of year Glam Suite to allow media, hairdressers and business owners to catch up and glam up. Founder and CEO of O&M Jose Bryce Smith said the idea for the Glam Suite was inspired by the desire to feel glamorous, especially coming out of COVID. “I wanted everyone to have a nice shot they could take home with them, because who doesn’t like a nice photo,” she said. The Toga Display Unit in Surry Hills was transformed into an O&M oasis. It was almost hard to think the unit wasn’t designed with O&M’s aesthetic in mind, with its soft lilac walls and pops of fun Scandi furniture. It was a lovely manifestation of everything O&M stands for; gentle and nourishing haircare that isn’t afraid to be bold. “We have always tried to bridge that gap between natural and luxury and clean and glamorous,” Jose said. Guests were treated to delicious treats supplied by Smile Catering while waiting to get their turn in the makeup chair. A team of O&M stylists and makeup artists spiced up every day looks to become photoshoot ready. The style of the day was effortless loose waves and glowing makeup. The party then moved upstairs, where guests could pick a gown from dress hire company Fashion
Alta Moda. Jose loves what founder Tanya Perilli is doing for both women and the environment. “I have to do so many events, and to be able to hire clothes from her and feel glamorous, and then not feeling like they’re sitting in my wardrobe, and I should be doing something with them. I think Tanya’s taste and collection is perfect,” she said. Photographer Liz Ham made everyone feel comfortable when it came time to have their moment in front of the camera, although the watermelon margaritas on offer didn’t go astray. She captured the strength and beauty of the women, which is ultimately what Jose wanted to achieve. “That’s what we wanted to do today. I always love celebrating women. We love men, we can’t live without them, but frankly, women are coming forward more and more. It’s just so nice to see, particularly women in hairdressing. Eighty-five per cent of hairdressers are women, and women are opening businesses at a rate of 44 per cent,” she said. “Women need to support each other, and there are so many statistics of what it would do to the world’s economy if women reached their potential.” For more information visit originalmineral.com.au
VALE DONNA GANNON WE PAY TRIBUTE TO A HAIR INDUSTRY LEGEND. INDUSTRY STALWART DONNA Gannon has sadly passed away at the age of 73 after five year battle with breast cancer. She leaves behind a 58-year legacy in hairdressing and a community that will dearly miss her and hold her in their thoughts. Donna began hairdressing in 1962 in Melbourne salon Rene Henry, and opened her first salon in 1972, eventually operating a chain of successful salons in Melbourne. Building on this stature, she joined the Hairdressing and Beauty Industry Association in 1985 and was director of the association for ten years, while also serving on the Hairdressing Industry Training Advisory Council, which provided advice to Government about the industry’s training needs.
NEW LO O K!
Donna’s inimitable career continued to ascend, as she became the Australian distributor for Paul Mitchell in 1990, before she co-founded Headmasters Advanced Training Academy, a Vocational Training College for hairdressers providing training to apprentices and to students studying hairdressing in the full-time mode in 1997, pushing the education platform ever forward. Donna’s lifetime in the hair industry was anchored by her passion for working with both the legends and emerging talents of the field. While her philosophy was ‘surround yourself with giants and you become a team of giants’, Donna was a proud mentor to many and nurtured young talent for generations in the community.
She was renowned for her love of business, keen eye for skill, enthusiasm and magnetism, with an ability to truly push students to become the best they could be. This quality has materialised after her passing, as past students and hairdressing figures thank her, credit her and remember her for their own place in the industry now. She will be loved and remembered in the hairdressing community for a storied career, important presence and a true passion that made the community a better place.
KAO ONLINE KAO SALON DIVISION SHOWCASED THEIR GLOBAL VIRTUAL EXPERIENCE, WITH EDUCATION, INSPIRATION AND ARTISTRY FROM ALL AROUND THE WORLD, PROVING THAT CREATIVE INNOVATION AND TRUE UNITY STOPS FOR NOTHING IN THE KAO FAMILY. KAO SALON HOSTED its first ever digital event, congregating almost 20,000 hairdressers online for the Kao Salon Global Virtual Experience. Hosted over two days, the event showed off top-tier artistry in the form of the debut of the Goldwell Couture Collection, the world premiere of the new Angelo Seminara Collection and news from all Kao Salon Division brands. “In a year where it would have been easy to simply forego the event, we felt compelled to make the considerable investment in creativity by bringing the quality of the live event to stylists virtually,” said Cory Couts, Global President, Kao Salon Division. “Our commitment to our Kao Salon Family is to celebrate creativity, not just the creativity of our craft, but the creativity to plan and to build and to rise. The creativity to create a new future out of an uncertain present and an out-dated past.” “When we decided in April to cancel the live event, we made the commitment to our Kao Salon Family that we believe that #creativityneverstops and for that reason, we decided to transform our event into a virtual event,” added John Moroney, VP of Creative & Communication. “As such, we reimagined the event in a digital space in order to still provide with the same quality of visual artistic experience that they would get if they came to the live event – the Artist Sessions, the excitement of the Gala Show and of course Brand Experiences with Goldwell, KMS, Oribe and Varis.” The event covered a host of inspiring Artist Sessions. Speakers included Mario Krankl, a Global Brand Ambassador of Goldwell and renowned hairdresser from Austria, who showcased CELEBRATIONS, inspired by the 25th anniversary of his salon and 30 years with Goldwell in a glam, Avant Garde creative expression, anchored by a look he’s titled GLAM NOIRE. Meanwhile the internationally renowned J.7 Creative Team from Stuttgart, Germany showcased their 2021 collection, BOOST, and commitment to the professional salon, predicated on blondes, texture and cutting-edge style. The icono academy and Creative Team from Berlin, as led by Goldwell International Artist, Sascha Haseloff, presented their new 80s inspired concept collection, based around commercial natural colours made with Elumen Play and coupled with precision shapes and textures. London’s Hare & Bone also 20 INSTYLE
presented, showcasing the eco-conscious A Plastic Ocean show, with an important environmental message and their technical cut, colour and Avant Garde skills straight from the West End. Also in these sessions, Shane Bennett, a three-time winner of Northern Ireland Hairdresser of the Year and the youngest UK stylist to become a member of the British Hairdressing Hall of Fame, presented his Retro Reality upcoming collection, built on softer shapes, curls, cool colours and a balance of salon and session. Mazella&Partners then showcased their globally renowned talents, launching their SPARK collection, which educated on their well known precision-cutting skills paired with Goldwell’s famous hues.
“We believe that creativity never stops and wanted to offer our guests an extaordinary online event.” JOHN MORONEY
Lastly, the Oribe Hair Care Team gave a virtual presentation, where Daniel Kaner, Oribe President and Co-founder, spoke about the brand’s heritage, products and education, all of which are pioneers in their fields. James Pecis, Oribe Global Ambassador, built on this idea of education, discussing the inspiration he finds in the city of New York, which made way practically for the Oribe Education team, Coby Alcantar, Adam Livermore, Nicci Welsh, Kien Hoang, and Ronnie Stam, to inspire with their own local cities, New York, Copenhagen, San Francisco and Miami. Each artist crafted bold looks informed by multicultural street style and high fashion trends. Beyond these creative sessions, guests were able to watch various specialty discussion panels. The Social Media panel was led by Instagram experts, Jacob Kahn and Sydney Lopez, who shared how hairdressers can develop their Instagram skills and make a maximum impact with their Instagram feed, while journalist Maggie Mulhern, who boasts 30 years of experience, gave her insights on the sector. In the Sustainability Expert Panel, Dr. Elmar Mussenbrock, Kao Salon’s Director of Sustainability, spoke to global environmental
experts about reducing the salon industry’s carbon footprint, and how salons specifically can become more sustainable. This led to the Sustainability Salon Panel, where Elmar spoke to salon owners from around the world who have transformed their salons into green salons, offering insights and advice from that experience. In the Salon Owner Business Panels, speakers discussed the impact of COVID-19 and new imperative ways to cater to clients. Top salons from around the world talked about the future of the industry and their advice for this unique situation. Finally, in the Product Development Panels, the Kao Salon Division Product and Development Teams (Color and Care & Styling) gave insights about product developments for Goldwell and KMS, giving attendees a peak behind the innovation curtain. Finally, the Gala Show acted as the final highlight of the event, presenting
to over 10,000 hairdressers and showing off Goldwell’s hair, colour and style trend presentation for 2021, titled EESENTIALISM. The brand also showed off their 70s disco era inspired Couture Collection, NIGHT MOVES, finished with a cool modern edge. Also, Angelo Seminara, Goldwell’s Global Brand Ambassador, introduced the new Glance collection. It was a night comprised of pure artistic inspiration. “2020 was and is a year we will always remember,” said John Moroney, VP of Creative and Communication. “For the first time our event couldn’t take place live and we created the Kao Salon Virtual Experience. We believe that creativity never stops and therefore wanted to offer our guests an extraordinary online event. 48 hours full of creativity, inspiration and great artist sessions. Now we are looking ahead to next year when we can hopefully all be together again, in person, for the Kao Salon Global Experience.”
IN SPIRIT THE AUSTRALIAN HAIR FASHION AWARDS GATHERED THE INDUSTRY TOGETHER AT LUNA PARK, IN PERSON, THROUGH THE SCREEN AND UNIVERSALLY IN SPIRIT AS THE COMMUNITY JOINED TO CELEBRATE WORTHY WINNERS, INDULGE IN ENTERTAINMENT AND PROVE, AS ALWAYS, ITS UNSTOPPABLE COMMUNAL FORCE.
THE AUSTRALIAN HAIR Fashion Awards (AHFAs) celebrated its 28th year on November 8, hosting a live event at Luna Park’s Big Top in Sydney for 300 VIP and industry guests, while live streaming to the rest of the country and bringing the whole community together, no matter where you were watching from. The festivities included hosting duties from beauty queen and former Miss World Australia Erin Holland, and an innovative 90s themed showcase from Dyson that inspired viewers both seeing it in person and through the screen. Famous faces abounded – comedy duo SketchShe hosted the black carpet while live musical performances were offered by Sheldon Riley and Alfie Arcuri, and TV personality Richard Reid was a celebrity guest.
Masci Hair and Spa Art Team
APPRENTICE HAIRDRESSER OF THE YEAR Eliza Andrews NEWCOMER OF THE YEAR Christopher Byrne SALON BUSINESS OF THE YEAR Joey Scandizzo Salon EXCELLENCE IN EDUCATION Dario Cotroneo ARTISTIC TEAM OF THE YEAR Masci Art Team
Sarah Laidlaw, Richi Grisillo, Mary Alamine and Eliza Andrews
AVANT GARDE HAIRDRESSER OF THE YEAR Bill Tsiknaris CREATIVE COLOURIST OF THE YEAR Jack Morton MENS HAIRDRESSER OF THE YEAR Camille De Bondy BEST NEW PROFESSIONAL HAIR CARE PRODUCT Kérastase – Bond Absolu Shampoo + Conditioner BEST NEW PROFESSIONAL HAIR STYLING PRODUCT Olaplex – No.7 Bonding Oil MOST INNOVATIVE HAIR TOOL ghd Oracle INDUSTRY CHOICE COLLECTION Chung-Yang Su SESSION STYLIST OF THE YEAR Sarah Laidlaw TRANSFORMATION STYLIST OF THE YEAR Mary Alamine MAKEUP ARTIST OF THE YEAR Mikele Simone FASHION STYLIST OF THE YEAR Josie McManus HAIRSHOT OF THE YEAR Carolyn Gahan DIGITAL INFLUENCER OF THE YEAR Renya Xydis HAIR FASHION VIDEO OF THE YEAR ELEVEN Australia FAME TEAM Eunji Kim Joshua Congreve Elyse Sprott Rebecca Snow WA/NT HAIRDRESSER OF THE YEAR Jude McEwen SA/TAS HAIRDRESSER OF THE YEAR Sam James QLD HAIRDRESSER OF THE YEAR Amy Gaudie VIC HAIRDRESSER OF THE YEAR Cristina Tatasciore NSW/ACT HAIRDRESSER OF THE YEAR Richi Grisillo AUSTRALIAN HAIRDRESSER OF THE YEAR Jamie Furlan
Renya Xydis and Ruby Livermore
Sheldon Riley and Richard Reid
Mikele Simone and Josie McManus
Key to the evening was the awards announcement, honouring national, state, beauty, fashion, salon, product, education, session and creative hair artists across the country, while also naming the new Australian FAME Team. Jamie Furlan from Xiang Hair was awarded the illustrious title of Australian Hairdresser of the Year, while all the winners were celebrated in the room or from afar, championing their talent and vision in the midst of a difficult year. Entries were judged by a panel Jamie Furlan of international industry professionals, choosing the worthy winners to herald a new year in hairdressing talent and leadership. Congratulations to all the winners! “The hair, fashion and beauty industries have faced extreme challenges during the global pandemic, but their sense of community, saw them come together to support each other and counteract their struggles and emerge with an even stronger show of creativity, innovation and skill that we passionately celebrated on the night,” said M Division CEO and AHFA Founder, David Mannah. Supporting, celebrating and uniting with the industry has never been more vital for our national hair salon community and the opportunity to do just that was a rare 2020 highlight. Well done to the winners for spreading that love right across the country. INSTYLE 23
HAIR FESTIVAL HAS ANNOUNCED ITS MUCH-ANTICIPATED 2021 VENUE, WITH HAIR PROFESSIONALS FROM ALL AROUND THE COUNTRY SET TO FLOCK TO CARRIAGEWORKS, SYDNEY COME JUNE, FOR A FULL WEEKEND THAT CELEBRATES HAIRDRESSING AS A CRAFT AND COMMUNITY. START COUNTING DOWN.
THE QUEEN’S BIRTHDAY weekend 2021 can’t come soon enough, with the inaugural Hair Festival set to launch into the national salon industry scene, with a marketplace, education, competitions and networking events– meaning you can shop, learn, compete and connect all in one place. That place has now been named, with iconic Sydney venue Carriageworks announced as the location of choice for the dynamic industry epicentre. The well-known venue is familiar to the hair industry as the site of Mercedes Benz Fashion Week Sydney as well as various runway shows and high profile beauty events, constantly lending its storied halls to the progress of hair, beauty and fashion, while also hosting spaces for art, cuisine and must-attend festivals, markets, private events and soirées. The urban locale offers a myriad of dynamic spaces to host the multitude of events in store for Hair Festival. Hair Festival and the Australian Hair Industry Awards (Creative) are taking over the space left by Hair Expo and the Hair Expo Awards, ensuring the June long weekend continues to belong to the hair community. Leading media and event experts, BHA Media (a subsidiary of The Intermedia Group, publisher of INSTYLE magazine and styleicons.com.au) and Mocha Publishing (HairBiz magazine and Australian Hair Industry Awards [AHIAs]), will join together in this collaboration over the 2021 Queen’s Birthday. Taking place on Sunday and Monday June 13 and 14 2021, the events will offer all of the activities the community has come to expect from its dedicated hair weekend. Presented by BHA Media, a two-day marketplace will showcase exclusive innovations from a variety of hair and beauty 24 INSTYLE
Real Talk 2019
Real Talk 2019
Carriageworks industry brands, acting as a refreshed, product-focused and industry-specific buying experience. A customised approach to à la carte education under the successful Real Talk Business platform, launched in 2019, will be showcased over the weekend. The esteemed format will present various speakers, topics and brands across both days of the event, with broader and more specific sessions to learn from at your leisure. A ‘festival style’ evening event on the Sunday night will prioritise industry networking and the celebratory nature of the weekend. On the Monday night, the reinvigorated Australian Hair Industry Awards (AHIAs, Creative), presented by Mocha Publishing, will allow hairdressers to compete in creative awards categories, inspire attendees with trending looks and ensure the industry can revel in the glamour of Australian hair’s night of nights. The announcement of the event, broad agenda and venue has garnered a wealth of
excitement amongst the industry, who are following along to find our more reveals as the event draws closer. After a difficult year, the industry is ready to celebrate, learn and be inspired on a weekend that’s always been heralded as significant and sentimental for the community. “The Australian Hairdressing Council (AHC) is excited to be a part of The Hair Festival,” said AHC CEO Sandy Chong. “After a challenging 2020 we will finally get to meet with all our favourite industry friends, make new acquaintances and Schmoozefest with everyone!” Follow the Hair Festival Instagram - @hair_festival - and Facebook – HairFestivalAustralia - pages or register online for all the upcoming info about the hugely anticipated June 2021 Sydney event, as well as future competitions and other goodies to start the festival a little early. Until then, write Carriageworks in big letters in your diary. For more information visit www.hairfestival.com.au
Real Talk 2019
Real Talk 2019
IN SCREAMING COLOUR THE L’ORÉAL PROFESSIONNEL COLOUR TROPHY 2020 WILL FINALLY CROWN ITS VICTORS IN FEBRUARY 2021, LIVESTREAMING FROM MELBOURNE, AND CELEBRATED AROUND THE COUNTRY - IGNITING AUSTRALIA WITH THE VIVID COLOUR IT’S BEEN LACKING. FOR THE 2020 L’Oréal Professionnel Colour Trophy competition, 15 national finalists and five rising stars were named and, in 2021, these categories will decide their champions. Taking place on Monday February 22, this renowned competition will be back to award its worthy winners. As the longest-running live hairdressing competition, the Colour Trophy format returned to Australia in 2018, awarding Wendy Gunn and Massimo Tirimacco as national winners in 2018 and 2019 respectively, after an exhaustive fullnation, multi-state search of live semifinals. The 2020 semi-finals have already taken place, paving the way for the finale. Despite the difficulties of 2020, L’Oreal Professionnel has vowed for a historically significant and innovative event, as the brand’s first interactive digital event, which is to be streamed live across Australia. The major event will begin with Grand Finalists recreating their qualifying look for a panel of industry experts, with models to be judged in all finalists’ 26 INSTYLE
respective states on February 15 2021. Judges will be surveying the looks for their technical achievement, trending style, originality and wearability within their innate artistry. One week later on February 22 the brand will livestream the grand finale event to Australia while hosting important moments in each individual state where the finalists can celebrate with their family, friends and salons. The event also promises to create unprecedented opportunities for exposure for the artists. More details are still to come, but a celebrity host has been teased as a headline feature. Stay tuned. Colour Trophy is recognised as one of the most prestigious and successful hairdressing events in the world, held across five continents in 37 countries and providing an inimitable platform for established and emerging hair talent. The event has grown over its 62 year history into a global phenomenon. The 2020 Australian competition will have $340,000 worth of prizes, including major editorial exposure, up for grabs.
In case you needed a reminder, these are the talented hairdresser competing in the finale. In VIC, Anthony Nitson and Ashlee Denaro from Anthony Nitson Hair, Danni Solier and Jamie Furlan of Xiang Hair and Tom Donato, also of Xiang Hair are national finalists, while Brikelle Kerr of Biba is the Rising Star finalist. QLD finalists include Brad Rixon and Elyse Sprott of Rixon Hair, Evie Golding of Rokstar Salon and Jason McAlister of Adam Eva. Jade Kereama of Ink for Hair is the Rising Star nominee. The Colour Trophy and Rising Star finalists decided for NSW and ACT are Julia Tsujeva of Alana Kristian Salon, Jessica Schofield of Cataldos Salon, Jordan Hone of Sloans North Sydney and
Rising Star Meghan King of Sloans. In WA, Ben Semple of Circles of Subiaco, Alexia Mirabile of Hairloom Osbourne Park and Drew Boundy and Kerina Marlow from Hemisphere Hair are national finalists, as joined by Rising Star prospect Caitlan Roze of Circles ofÂ Fitzgerald. In SA and TAS, Joe Cotroneo of Zink Hair, last yearâ&#x20AC;&#x2122;s skilled overall winner Massimo Tirimacco of Zohair and Fiona Fazzalari of Hair Machine Glenelg are national finalists, with Rising Star Madeleine Dicerbo of Zohair. Good luck to all the deserving finalists in the next phase of the competition! For more information visit www.lorealprofessionnel.com.au INSTYLE 27
THE COUNTDOWN IS ON TO REVEAL THE BRIGHTEST IN COLOUR MASTERY ACROSS THE COUNTRYâ&#x20AC;¦
FEBRUARY 22ND, 2021
Jason McAlister ADAM AND EVA HAIRDRESSERS
Brad Rixon & Elyse Sprott RIXON HAIR
Evie Golding ROKSTAR SALON
Jade Kereama INK FOR HAIR
Jessica Schofield CATALDOâ&#x20AC;&#x2122;S SALON
Jordan Hone SLOANS SALONS
Julia Tsujeva ALANA KRISTIAN
Meghan Kin SLOANS SALONS
Anthony Nitson & Ashlee Denaro ANTHONY NITSON
Jamie Furlan & Danni Solier XIANG HAIR
Tom Donato XIANG HAIR
Brikelle Kerr BIBA
Fiona Fazzalari HAIR MACHINE GLENELG
Joe Cotroneo ZINK THE ELEMENT OF HAIR
Massimo Tirimacco ZO HAIR
Madeleine Dicerbo ZO HAIR
Ben Semple CIRCLES OF SUBIACO
Drew Boundy & Kerina Marlo HEMISPHERE HAIR
Alexia Mirabile HAIRLOOM OSBOURNE PARK
Caitlan Roze CIRCLES ON FITZGERALD
CELEBRATIONS THE 9TH ANNUAL AUSTRALIAN HAIR INDUSTRY AWARDS (AHIAS) TOOK PLACE VIRTUALLY, CONNECTING THE NATIONAL INDUSTRY THROUGH SCREENS AND SHARED VALUES ON OCTOBER 11, CELEBRATING THE BEST IN BUSINESS IN THE AUSTRALIAN HAIR COMMUNITY AND RALLYING AROUND LEADERS AND PIONEERS IN THE HAIR BUSINESS SPACE. HOSTED BY MOCHA Publishing, the AHIAs provide a wealth of awards categories across salon excellence, teams, individual talent and more. This year it was celebrated remotely, with industry members connecting and cheering each other on from across the country. The awards were hosted by actor Samuel Johnson, founder of the Love Your Sister cancer charity, with an air of camaraderie and celebration to all of the proceedings. “We put so much work into these awards so making the call to make the event virtual was heartbreaking, not just for myself and the team, but for all of the amazing and generous people in our industry who look to the AHIAs as the ultimate reward for their hard work throughout the year,” said Linda Woodhead, owner of Mocha Publishing. “It was crucial to Mocha that we still provide a platform for the industry as it has never been more needed. I was so incredibly proud of our industry as people made the most of these unprecedented conditions to make this year’s awards the most memorable yet!” Partners to the event include major brand names such as Amazing Hair, Kitomba, Oribe, The Zing Project, KMS, L’Oréal Professionnel, Sustainable Salons, PulpRiot, Redken, Matrix, Wella Professionals, Muk Haircare, Revlon Professional, EVY Professional, Goldwell, ghd, Hair Beauty Co-op, Shortcuts, DNA Organics, Dateline Imports, Academies Australasia, Schwarzkopf Professional 30 INSTYLE
CONGRATULATIONS TO ALL THE WINNERS: The Circles of Hair Team and Excellent Edges. An expert judging panel was comprised of 30 business and hair industry experts, including Ruth Hunsley, Laura Husband, Julie BellingerGibb, Kim Krey, Faye Murray, Jenny Burns, Ruth Browne, Charles Marcus, Amy Starr and Rose Garnett. “It is a privilege to judge the AHIAs, which recognise the effort and success that is achieved by salons and individuals in key business areas. The growth of these awards is nothing short of extraordinary, these awards cover it all,” Faye said. As well as naming the category winners, the event announced the Hot Shots team for 2020, judged by
CARE, TREAT AND STYLE AWARDS Sponsored by Hair Beauty Co-op BEST IN CARE Schwarzkopf Professional BC Hyaluronic Moisture Kick Shampoo + Conditioner BEST IN TREAT Kemon Kemon ACTYVA Nuova Fibra Cream BEST IN STYLE PURE Haircare PURE Styling Cream JUNIOR/APPRENTICE OF THE YEAR Sponsored by Excellent Edges Kellie Handricks – Elysium Hair Brisbane SENIOR STYLIST OF THE YEAR Sponsored by Matrix Elle Schoemaker – Cobelle Creative
OF PARTICIPANTS IN A CLINICALLY SUPERVISED TRIAL SALON MANAGER OF THE YEAR Sponsored by Wella Professionals Jessica Kane – Tigerlamb King Street
EXPERIENCED A POSITIVE RESULT
DIRECTOR/OWNER OF THE YEAR Sponsored by Goldwell Ali Holmes, Wild Life SoGo SALON DESIGN Sponsored by KMS Telleish Hair Studio
BEST EDUCATOR OF THE YEAR – INDIVIDUAL Sponsored by EVY PROFESSIONAL Dario Cotroneo BEST EDUCATOR OF THE YEAR – ORGANISATION Sponsored by Sustainable Salons The Secret Fox Education BEST CUSTOMER CARE AWARD Sponsored by Schwarzkopf Professional Elysium Hair Brisbane BEST SALON TRAINING AWARD Sponsored by Pulp Riot Tigerlamb BEST MARKETING AWARD Sponsored by Shortcuts Salon Kiin BEST BUSINESS PERFORMANCE OF THE YEAR (NON-SALON) Sponsored by Academies Australasia Ecoheads SALON TEAM OF THE YEAR Sponsored by L'Oréal Professionnel Cobelle Creative BEST SALON NEWCOMER OF THE YEAR Sponsored by Revlon Professional SJ Establishment BEST ECO SALON Sponsored by DNA Organics Little Birdie Hair Co STATE SALON OF THE YEAR NSW/ACT Sponsored by Kitomba Royals Hair STATE SALON OF THE YEAR QLD Sponsored by Wella Professionals Epic Hair Designs STATE SALON OF THE YEAR VIC/TAS Sponsored by muk haircare Rubi Hair Richmond STATE SALON OF THE YEAR SA Sponsored by Redken Orbe STATE SALON OF THE YEAR WA/NT Sponsored by Matrix Circles Of Subiaco NATIONAL WHOLESALER OF THE YEAR Sponsored by Dateline Imports Hair Beauty Co Op
SPECIAL RECOGNITION OF THE YEAR Sponsored by The Zing Project Sandy Chong, CEO – AHC AUSTRALIAN SALON OF THE YEAR Sponsored by HAIRBIZ MAGAZINE Circles Of Subiaco 2020 HOT SHOTS TEAM Sponsored by ghd, Goldwell, Excellent Edges and Amazing Hair Amberley Gittings – Rubi Hair Richmond Alannah Read – Ella&Jade Ashleigh Weller – Born Barbers Collective Elie Kashi – Royals Hair Desmond Murray, Errol Douglas, Andrew Barton, Michael Young and Jean-Baptiste Mazella from the UK, alongside Christopher Dove and John Simpson from the US and 20 local judges including Sharon Blain, Benni Tognini, Brad Ngata, Jayne Wild and Dee Parker Attwood. This opportunity will now propel these talented young hairdressers into the next phase of their careers. “The Hot Shots competition is essential for all hairdressers under 30 wanting to promote themselves to the forefront of the industry. The opportunities given to the winners are priceless with incredible experiences that will stay with them for a lifetime,” Dee said.
[Follicle Stimulation Program]
THE PROVEN TREATMENT FOR THINNING HAIR IN MEN & WOMEN *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney
02 9489 7776 email@example.com trichovedic.com.au trichovedic @trichovedic
WE CHECKED IN WITH MELBOURNE SALONS ONE WEEK AFTER OPENING THEIR DOORS FOLLOWING A HISTORIC LOCKDOWN THAT SHUT SALONS FROM AUGUST THROUGH OCTOBER. THE STORIES FROM THIS TIME, INCLUDING HOW SALONS KEPT CREATIVE, MOTIVATED AND UNITED AMIDST THE SHUTDOWN AND THEN HOW THEY RESPONDED TO AN UNCERTAIN AND MOMENTOUS RE-OPENING, TELL YOU EVERYTHING YOU NEED TO KNOW ABOUT MELBOURNE’S RESOLVE, WRITES SHANNON GUSS.
THE STATE OF Victoria, Melbourne as a city and Melbourne salons have done it tough, with months of one of the longest and strictest lockdowns in the world, and hair salons closed for over two months – the only Australian salons that have had to forcibly close their doors during the pandemic for this extensive length of time. As the state opened back up, the insights and feelings of Melbourne hairdressers and salon owners on the long lockdown and intense reopening proved nationally and globally significant. In speaking with several salon owners in the trenches within Melbourne’s ‘ring of steel’ one week after opening, the diversity and nuance of their experiences, approaches and thoughts were clear. “It was tough not knowing exactly when and how we could open up, and it was more for the mental health of our staff who were in lockdown, not knowing what was going to happen and 32 INSTYLE
when it was going to happen,” said celebrity hairdresser and multi-salon owner Joey Scandizzo of the lockdown. “We kept doing appraisals, education and training to keep our staff’s creative minds kicking. Being stuck in lockdown wasn’t the best for some of them so, for us, we just wanted to get the doors open. Other industries were open and we were stuck in lockdown relying on other people to do the right thing, so that was the hardest thing for us.” “We had no roadmap and no idea when we would open and every time we thought it was time they’d change the goal post, it was a roller coaster ride. We had a COVID safe plan, we knew what we had to do but we just weren’t allowed to get back to work,” he continued. The lockdown was different for all salons – some had chosen to shut in the first wave, some had kept their doors open. Some
salons had closed as early as July, including Tom Donato’s Xiang Hair, which was located in an early hot spot. “It was a little bit surreal this time around,” Tom said. “The first time we kept really busy and quite motivated. There was lot’s to do, to organise JobKeeper and rent relief from the landlords, to organise business overdrafts to pay the staff before JobKeeper kicked in. There was so much to do it kept me busy the whole time. The second time around it was like an apocalypse, it was pretty dark, the weather wasn’t as good.” Salon owners pursued various methods to keep their teams connected and motivated. Tom asked his staff to create an awards submission, including video and personal questions, paired with Zoom meetings and online training, to keep his team learning, growing and creative. Marie Ricupito of Marie Nahas salon met up with staff member for walks and exercise. Marie Uva of the famed UVA SALON created an online training program three times a week, including Monday sessions with a guest artist – famous names included Renya Xydis, Jules Tognini, Pauline McCabe, Brad Lepper, Sheree Knobel, Monique McMahon, Justin Pace and more –, Wednesday virtual styling workshops where senior stylists would teach junior hairdressers and Friday personal development sessions, that ranged from personal branding to team bonding meetings, customer service, product knowledge, applying makeup, meditation and yoga. “Not only was the team active via lockdown, they were still connecting and seeing each other,” Marie Uva explained. “I kept in contact with my staff three times a week and as a team we still had that contact and I think it was really important not only to utilise the time and try put a positive spin on the fact that we weren’t able to open, but we looked at what we could do with this time. We’ll never get that time again to do some of the training sessions that we did and we had amazing sessions with people that shared inspiration with us that my team would never be able to usually have.” Despite being out of the salon, the logistics of the lockdown and the uncertainty of the situation made the months stressful for salon owners, and some teams became more despondent as the time went on. “On our end there was a lot of work behind the scenes going on, which put pressure on us and our team,” Joey said.
“Rent’s coming in, you’ve got annual leave accruing, you’ve got superannuation, you’ve got wages, the bills are still ticking over, so there was a lot of pressure on us in the back end. We didn’t want the staff and team to see, but we were going through a tough time.” “Towards the end in our zoom meetings I could tell by the body language that some people had had enough, it was really starting to get a bit daunting,” Tom added of team morale. Communicating and interacting with clients was another major component of the lockdown, with some retail initiatives, personal and social media contact and programs that thought outside the box.
“There’s a sense of relief, everyone’s glad to have their purpose in life back again, to come in here, fulfil their career and do what they love. There’s relief for the clients to come get their hair done, it’s a great vibe in the salon.” MARIE UVA
“We did a lot with clients on social media, like Instagram Lives and some of the staff did how-to videos,” Marie Uva said. “Our phones were diverted so there was always someone answering the phones. We stayed pretty connected and as a result we have an influx of new clients that want to come on board and our regular clients knew what was happening the whole time. We communicated with them constantly, we did virtual consultations with them via Instagram.” “We communicated with our clients every two days on social media and stayed in contact messaging our clients. We didn’t completely stay away from the business, what kept us going was staying in contact with our clients and their support,” Marie Ricupito added. Marie Nahas Hair only just celebrated its one-year anniversary so the lockdown had been difficult and frustrating for a new business, and the new opening time proved crucial. Thankfully, clients flocked to salons in unprecedented numbers.
“I’ve never seen anything in 25 years of hairdressing like the last week,” Joey said the week after opening. “We’re in week two and the phones don’t stop, they’re just going and going, the emails are coming in, people are on the waiting list at the moment. People want to look and feel great again so there’s pressure to try and get everyone we can while following a COVID safe plan where we can only fit so many people in the salon.” “There’s a sense of relief, everyone’s glad to have their purpose in life back again, to come in here and fulfil their career and do what they love. There’s relief for the clients to come get their hair done, it’s a great vibe in the salon,” Marie Uva added. Salons booked in clients without having an exact opening date. Marie Nahas salon booked clients for the 26th of October and told them if restrictions eased earlier to just shift their appointment forward one full week. Xiang Hair booked clients from the 19th and then prayed they wouldn’t have to rebook 500 clients if restriction easings were delayed. “The last week has been insane,” Marie Ricupito said early in the salon’s second week since reopening. “We did 58 hours last week. My staff has been amazing, we have no lunch breaks, no stopping, late nights and now we’re up for a big week again. It just went into overdrive, our phone was ringing and there was no one to answer it, we have a four-page waiting list that we couldn’t even get back to – Facebook, Instagram messages, emails.” “I worked seven days straight and tomorrow I’m back on the floor to probably do another fourteen days straight until we get rid of the backlog,” Tom said after one week back in business. “It’s just adrenaline, I just want to work. Altogether between the first and second lockdown we’ve been shut for 21 weeks. All our employees are pumped and it’s been amazing support from the clients.” Opening back up with extreme COVID safe plans, precautions, disposable masks and often professional deep cleaning practices, Melbourne salons opened their doors to do what they do best – make their clients feel better in a time where Melbourne desperately needs it. “I’m very excited that our industry has reopened and we can get back to doing what we love and making people feel amazing because everyone has been feeling it so badly and we’re a feel good business, if your hair looks good you feel good, you can achieve anything,” Marie Ricupito said. Melburnians and Melbourne salons have certainly shown that they can achieve. INSTYLE 33
THE BIG ONE FIVE AMAZING HAIR’S FIFTEENTH BIRTHDAY IS UPON US AND WE’RE CELEBRATING THIS AUSSIE EXTENSIONS BRAND’S NATIONAL STATURE, INTERNATIONAL ACCLAIM AND EVER-RISING TRAJECTORY AS WE CUT THE PROVERBIAL CAKE. AUSTRALIAN HAIR EXTENSIONS brand Amazing Hair is celebrating fifteen years, formed on the core premise of innovation and the determination to deliver cutting edge products not available at that time, with continued relevance and success to this day. “It was a tough journey however my desire and persistence to develop and introduce unequalled hair extensions systems paid off,” said Ariana Mantzaris, managing director of Amazing Hair. “I worked extremely hard, battling through the highs and lows, rejections and entering unknown territory to ultimately establish my brand as the market leader.” “My vision was to further enhance the company’s position as the brand of choice and so I joined forces with my business partner Peter Georgoulos who helped steer the business to new incredible heights. Together we expanded our business
globally across 13 countries and showcased our range at exhibitions including Beautyworld Middle east, Cosmoprof Las Vegas and Cosmoprof Hong Kong. Amazing Hair has also exhibited across Australia at numerous events including Hair Expo Sydney, Melbourne and Brisbane. We have also been a significant contributor and sponsor of Melbourne Fashion Week, Mercedes Fashion Week as well as sponsoring the Australian Hair Industry Awards Hot Shots team,” she continued. For their fifteenth anniversary, Amazing Hair showcased their integral industry role, receiving video messages of congratulations from their esteemed ambassadors including Frank Apostolopoulos, Renya Xydis, Marie Uva, Joey Scandizzo, Kobi Bokshish, Hermiz Daniel, Brodie Lee Tskinaris, Sam James, Lorna Evans, Lee Cohen, Michael Beel, Ludmilla Hlinosvsky and more, as well as local and international distributors. “We have established great relationships amongst the Australian hairdressing elite
and high profile celebrities and have an enviable team of ambassadors aligned to our brand,” Ariana said. “The Amazing Hair brand is seen across numerous worldwide front cover publications.” Here’s to another dynamic fifteen years! For more information visit www.amazinghair.com.au
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RESET A PLACE WHERE RELAXATION BECOMES SECOND TO RENEWAL, GAIA HAS MELDED INTO A MAGICAL STRONGHOLD AND PICKED UP MORE AWARDS THAN ANY OTHER HEALTH RETREAT IN AUSTRALIA IN THE PROCESS. FROM THE SPA TO THE SOIL, WE ARE YET AGAIN REMINDED OF WHAT MAKES GAIA A LEADER, WRITES CAMERON PINE.
n 2020 we have seen a boom in mindfulness activities and soulful stays and Gaia is the leader of the pack. We're taking another look at Australia’s leading retreat and spa, not just the most awarded but a place where you will feel rewarded like no other. Spurred from a Sunday drive in 2005 with good friend and now General Manager Gregg Cave, Olivia Newtown John had a dream to open a retreat in the magical foothills of Byron Bay. Well before retreats became the norm, it was the first of its kind and still to this day has remained in a class of its own. Having been to Gaia five years prior, when the economy was kicking and excess was expected, this year was a little different. Being at the tail end of a pandemic and in a completely different mindset, what you take away each time you leave Gaia is always something different to what you expected when you arrived, whether you choose to luxe it up spa style, or scale it back with a book. The Gaia spa has been awarded as Oceania’s ‘Best Day Spa’ four years in a row and has long been the calling card for the luxurious retreat. All spa staff are not just practitioners, but also healers, and it’s likely the rocket or spinach you had for breakfast was chopped out of one of the two fully organic gardens on-site giving new meaning to 'hands-on'. It's little wonder they have launched a book ‘Gaia Spa Cuisine – Celebrated Recipes’. Gaia’s now award-winning head chef 38 INSTYLE
Dan Trewartha has truly raised the bar in exquisite Authentic Australian Spa Cuisine Experience with his innovative style of delicious food combinations now featured in the new book. While in-house or back at home, it really is up to the guest, well beyond the Signature Spa Packages, Relaxing and Therapeutic Massages, Pampering, Beauty, Anti- Ageing, Detox as well as tailor made Specialized Treatments you’d expect from an awarded spa of such calibre. In addition to these treatments there is also a selection of Alternative
“Gaia is an unpretentious retreat. A place of heart to reconnect with the land and yourself. Barefoot meets Armani, we like to call it.” OLIVIA NEWTON-JOHN
Therapies, Energetic Healings, Fitness, Weightloss, Health/Wellbeing Programs and Creative Activities. Gaia masters that highly precarious balance between laid-back and luxurious, with 25 acres of Bundjalung national rainforest land and the retreat’s aim is to give every guest a grounded and authentic experience. You can behave like you would in your own home, dress down, up, eat when you feel like it, practice yoga, meditate, workout, swim, relax, walk,
eat, read, have private coaching, shop in the boutique, all on a plot of land that is often referred to as the ‘healing heartland of Australia’. In the boutique you can browse the eclectic collection of Gaia Signature gourmet produce, toiletries, cookbooks, DVDs and music, accessories and homewares, inspirational books along with Gaia's own exclusive natural luxury skincare range Retreatment Botanics. "Gaia is an unpretentious retreat. A place of heart to reconnect with the land and yourself. Barefoot meets Armani, we like to call it," said Olivia Newton-John. A lesson in life for everyone that attends or ideal as a group retreat, a chance to take stock of life on a solo mission. It offers a diverse choice of rooms, including the highly luxurious two bedroom ‘Komala luxe’ villa, which delivers private tranquil privacy, with indoor and outdoor living areas, a large private deck, daybed cabana, saltwater heated infinity plunge pool, private treatment area, double shower bathroom and a luxurious reclining bath. There’s even a gas fireplace and the space is decorated in a homely manner, bearing no resemblance to a hotel, which really is why Gaia guests continue to go back – in many cases for the second, third and fourth time. The reality is even a week will never be enough. This ultimate 2020 reset journey not only captures an authentic spa experience, but invites you to reconnect, rebalance and allow yourself to truly re-awaken.
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BOLD Punk Rebellion meets a new brood of bold-glam as John Pulitano from Headcase Hair amps up the volume to celebrate his dexterous new partnership with Original&Mineral.
Hair: John Pulitano Photography: Isaac Brown Make up: Cat Smith Styling: Monica Morales Creative: Cameron Pine
Miltary Blazer from Acler Skirt Belt from Acler Golden Hour Shirt from Acler Gold Mini Hopes from Aje
Blue Silk Shirt from Nique Dior Earnings Constantina Vintage Earring Stacks from Carly Parker
Door Knocker Earring from Balyck Jewellery Emanuel Ungaro from Caramia Vintage Vintage Gucci Pants from Caramia Vintage 80s Belt rom Caramia Vintage Black Pointed heels from Hugo Boss
Mens Vintage Suit from Route 66 Vintage Stars Hugo Boss Shirt from Route 66 Original Cowboy Belt from Route 66 Earring Stacks from Carly Parker
Acne Jacket from KOTJ Newtown Vintage Lanvin Necklace from Constantina Vintage Earring Stacks from Carly Parker
Chitz Silk Blouse from KOTJ Newtown Helmut Lang Stirrup Leggings from KOTJ Newtown Plated Vintage Belt Earring Stacks from Caramia Vintage Earring Stacks from Carly Parker Black Pointed Heels from Hugo Boss
Dior Earnings from Constantina Vintage Bootleg Designer Vintage Shirt from Caramia Vintage Chainmail Bralet from Zoo Emporium Red Vinyl Pants from Caramia Vintage Leather and Gold Belt from Route 66 Black Pointed Heels from Hugo Boss
JOHN PULITANO X ORIGINAL&MINERAL BOLD MEETS NATURAL BEAUTY AS SESSION SUPERSTAR JOHN PULITANO TAKES ORIGINAL&MINERAL INTO A BOLD FASHION DIRECTION FRESH FROM THE 80S PUNK ERA AND INTO THE HANDS OF STYLISTS WANTED TO CREATE WITH A CONCIENCE. Who do you look up to in terms of hairdressing or style? I look up to great hair masters that I have been very privileged to work with like Guido Palau.
What was your favourite look on the shoot? I went through and it's hard to choose because I love them all – maybe the last short bob style!
How does Original&Mineral compliment the new look Headcase Hair? It ticks all of the boxes of fashion, wellness, style and future.
What was the most challenging aspect of the shoot? Creating 7 interchangeable looks!!
Tell us about one of your proudest hair moments to date? Doing the opening girl on a Gucci show. Doing Irina Shayk and Stella Maxwell’s hair at the Etero opening last season and refurbishing our amazing super stylish new Paddington salon!
What are your favourite go-to Original&Mineral products? Style Guru, Desert Dry Texture Spray, Rootalicious Mousse.
In three words how would you describe the overall hair vibe? Rebellious glammed up attitude and bold.
What was your hero product on the day to create hair volume? Rootalicious Mousse.
HAIR STYLING ROYALTY ♥ INSTYLE 49
Head of Human Resources - Franck Provost Paris Hair - Australia I absolutely love the dress; the print, the pattern and the bold pops of colour. All are perfect for the upcoming Summer season. Tres chic! While the colour complements her beautiful complexion and golden glow, the shape isn’t flattering, and the boxy cut makes her look bigger than she is. I would have preferred a more structured belt that cinches her in at the waist and showcases her figure. Matching your shoes to your bag is also a little outdated, so perhaps a simple, white tennis shoe would have made the outfit look even better. I love that the hair is kept simple and off the face to showcase the dress and allow the outfit and accessories to shine. She has a stunning face and looks like she has an oval face shape, which can suit any style. In terms of colour, I like a rich, deep brown for summer, and a little bit of hair contouring to add depth and dimension. I recently had my meeting with Franck Provost Paris to discuss the new collection, which is all about long, healthy hair. This season we will see a lot of long layers and face-framing. After several seasons of lobs and bobs, long hair is finally making a comeback. In terms of product, you can’t go past Franck Provost’s signature *DIAMOND* service that combines toner and a mask, which is perfect for when you want your balayage and colour to look fabulous for weeks on end. Being French, I also adore anything from Kérastase.
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EFFORT LESS ELEGANCE BELINDA KEELEY
Industry Hair Expert and Founder of Chumba Concept Salon Melbourne I’m utterly obsessed with this free-flowing but formed dress. Just look at the details; the slits, belt and long sleeves. They add an elegant touch. The mustard tone is not for everybody but, let’s face it, it looks flawless on her complexion. The block colour is broken up by the fine spots and are a fun touch to make the look daytime appropriate. The white leather boots are a strange choice but she totally rocks this look from top to toe. It’s hard to fault. My final words are effortless and elegance. This hair would make for a brilliant complete transformation! I love an early summer chop. The straggly wispy length and the tired split ends give me the signal that she needs a fresh cut to revitalise her hair. I’d love to create a jawlinecomplementing blunt edge box bob. This would allow the hair to move freely above the shoulders. For colour, I’d add a signature Chumba Salon power freehand/ balayage paint using Original&Mineral Paint Powder to create a textural flow of lightness from the roots to the ends. I’d keep it a golden and amber tone rather than cool. Embracing your natural curls is so hot right now, so I’d set up this head of hair with a YES HAIR Curl Kit. This would complete the style and keep it carefree and manageable for an everyday look.
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ith performance at its core, the Evo Bottle Blonde Powder Lightener and Clay Lightener provide colourists with the flexibility to achieve the lift they want while preserving hair strength and moisture. Importantly, because the brand was dedicated to showing people and the planet the most amount of respect they could, both products are environmentally conscious while staying innovative. The range has been formulated without petrochemicals and refining crude oils, instead
using components like guar gum and argania spinosa kernel oil to lock in moisture and preserve hair strength. The product is also devoid of fragrance to reduce scalp sensitivity and irritation during colour services. Bottle Blonde formulas are cruelty-free, gluten-free and vegan, and help to reduce plastic waste with handy refill bags. Welcome the one that puts performance first, the ever-reliable for all lightening situations. Bottle Blonde, the swifter lifter. For more information visit www.haircareaust.com or call 1300 437 436
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Up to 45 minutes INSTYLE 53
ADD TO CART THERE’S A LOT TO BE LEARNED FROM 2020’S RETAIL TRENDS, AND AUSTRALIAN RETAIL HOUSE OZ HAIR & BEAUTY’S MONTHS OF STATS GIVE PLENTY OF INSIGHTS FOR PROFESSIONALS.
verything is different in 2020, and that includes spending habits and the hair and beauty purchase trends of the Australian and global consumer. Australian retail giant Oz Hair & Beauty has analysed these trends in their own online sales by state, by sector and more generally to see which retail trends have been on the up – and in short, it’s a lot of them. The site is one of Australia’s largest and fastest-growing online stores for hair, beauty and skincare products, averaging 533,000 unique visitors a month. Now, the online retail giant has released its customer transaction growth figures from April through September, providing insight into consumer purchase practices through months of changing restrictions and lockdowns. “As bricks-and-mortar retailers and salons around the country shut down or followed tight restrictions from late March, consumers turned to online purchases for convenience, to keep them safe from the virus, and to access products they could no longer get in person,” said Anthony Nappa, Founder and Managing Director at Oz Hair & Beauty. “We saw a surge in sales across hair colour products and male hair clippers. We also saw a significant increase in facemasks, candles and skincare as Aussies stayed in. In fact, bath and body products were our biggest selling category. I think consumers regard these kinds of self-care purchases – and self-care rituals – as a way to look after their mental health, not only their bodies.” Here are seven major hair and beauty retail trends that are soaring through 2020. Use these stats to know how and what to market to your retail-focused clients.
HAIR COLOUR Unfortunately, with salons restricted and in Melbourne actually forcibly closed for extensive time, clients looked to at-home colour. While some salons helped their clients out with tailored home colour kits and YouTube or FaceTime tutorials, some clients turned to the non-professional bottle, with colour sales rising by 248 per cent compared to the same time period in 2019, particularly semi-permanent hues and root touch ups. We have a feeling quite a few salons are cleaning up those messes in salon right now.
HAIR APPLIANCES Men’s hair clippers went up 273 per cent and hair appliances in general grew by 217 per cent, or 248 per cent in just Victoria. This was probably a necessary purchase for many men but, again, a problem many salons are probably rectifying as we speak.
AUSTRALIAN PRODUCTS In a win for the local market, sales of Aussie brand products grew 198 per cent. We definitely advocate for supporting local businesses during this difficult time. 54 INSTYLE
BODY AND BATH With consumers spending much more time at home this year, self-care is all the rage and, let’s be honest, we deserve it. Bath and body products such as body lotion, shower gel, waxing kits, eye masks and essential oils saw a 294 per cent increase in online transactions this year. In Victoria, where consumers were stuck at home for longer than most places in the entire world, this figure was as high as 312 per cent.
HAIRCARE Many clients continued to buy haircare, style and treatment products from salons that still offered retail via delivery or click and collect but, for those who didn’t, hair product retail was up 178 per cent via Oz Hair & Beauty. This could be broken down into 207 per cent for VIC, 177 per cent for TAS and 170 per cent for NSW. It’s great to know clients are still investing in their hair and hair retail – ensure you’re offering them the products they need and marketing it to them well to corner that always-important sector of your salon’s bottom line.
ONLINE It would come as no surprise that more new clients turned to online purchasing over the pandemic period, with a 179 per cent increase in new customer purchases to Oz Hair & Beauty, which had to increase its business size to cope with demand. This is another interesting figure that salons can capitalise on, as you can offer retail on your website and via social media, to cater to clients that are more apprehensive about coming in store and prefer online shopping.
SKINCARE Skincare sales were up 263 per cent, as broken down into 315 per cent for VIC and 278 per cent for NSW. Facemasks were a major winner in this category – again, self care!
MAKEUP Makeup sales saw the smallest spike in transactions, as consumers who weren’t leaving their house probably saw little need for makeup products compared to the other categories. Still, it was up 142 per cent, speaking to the famous “lipstick effect”, where consumers purchase small indulgences in recessions, as typified by lipstick. Unlike the other categories, Victoria was the lowest sales region for makeup, at 130 per cent, which, given months of stay at home orders and mask mandates, makes sense. Understand the modern consumer, market to them, cater to them and have your retail products flying off the shelves. To sum up, clients are focusing on self-care, Aussie brands and online purchase capabilities. Go, go, go!
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TRICHOVEDIC Hair+Scalp Anti-Dandruff Shampoo & Hair+Scalp Rinse - 02 9489 7776 PURE Styling Cream Medium Hold / Natural Shine - 07 3850 6200 PAUL MITCHELL Clean Beauty Anti-Frizz Shampoo - 1300 365 350 GOLDWELL DualSenses Curls & Waves Hydrating Serum Spray - 1300 135 722 DAVINES SU Hair Mask, Hair Milk & OI Silkening Hair Scent â&#x20AC;&#x201C; 07 3850 6200 SCHWARZKOPF PROFESSIONAL Fibre Clinix Tribond Hydrate Shampoo & Squalane Hydrate Booster - 02 9978 0666 DAVROE Split End Therapy Balm - 1300 328 763 REDKEN Extreme Length Shampoo & Conditioner - 1300 651 991 UNITE Re:Unite Treatment Repairing Treatment - 1300 386 583
Silver bullet has introduced three new tools into its trimmer and clipper collection; Hyper Speed Hair Trimmer, Mini Blaze Hair Trimmer and Smooth Rider Hair Clipper. Each professional cord/cordless clipper and trimmer sports a sleek design with rose gold accents. The Smooth Rider Clipper is powered by a 6,500 rpm Mabuchi DC motor and offers four hours of cordless run time. The Hyper Speed Hair Trimmer has a super high speed 10,00 rpm AC linear motor to deliver a closer, faster and better trimming experience, and the Mini Blades Hair Trimmer provides those same great results in a convenient smaller size. Call 02 9666 3611
Paul Mitchell has released a new shade into its range of demi-permanent hair colour, The Demi. Shade 10AA provides the perfect hue for creating cool blonde looks. You can use the shade alone or mix with other colours to make an unique tone. The Demi collection offers a range of conditioning hues that provide vibrant results with exceptional shine. Call 1300 365 350
SYNCHROLIFT+ The new SynchroLift+ by Paul Mitchell achieves up to nine levels of lift. The exclusive balanced bleach technology is infused with shea to soften and condition the hair throughout the lifting process. The ultra-quick blue powder, dust-free formula has zero fragrance. SynchroLift+ is also multi-functional and can be used both on and off the scalp. A must-have for any salon specialising in blonde. Call 1300 365 350
TRUE LIGHT FREESTYLE BLONDER TIGI Copyright Colour’s innovative clay lightener True Light Freestyle Blonde is formulated with clay and mineral oil for controlled application and can achieve up to seven levels of lift in 40 minutes. The Anti-Breakage Arginine Complex also helps to maintain hair integrity during the lightening process. Call 02 8376 7477
The latest tools, terms and technology THE PING
KCSMOOTH HEAT ACTIVATED SMOOTHING SYSTEM Keratin Complex KCSMOOTH Heat Activated Smoothing System is the in-salon keratin smoothing treatment for maximum manageability in less than 2 hours. It’s a two-step system that delivers stronger, smoother and healthier looking hair. It can also help to maximise your revenue as each 118 mL bottle of KCSMOOTH can boost your bottom line by generating $1,100 for four services. Call 02 9666 3611
Stop wasting time, money and products and start enjoying better colour results without all the fumes and mess thanks to EcoHead’s Ping Colour Mixer. It’s the ultimate professional tool for serious colourists. The Ping perfectly blends colour, tint, shades and lightener in an air-tight bowl, enhancing the colour performance by mixing to manufacturers recommendations. Impossible to replicate by hand, this innovative tool creates perfect consistency, giving a smoother application and enhancing the volume of the product. Call 1800 104 204
TRENDING SALON STYLE
Modern Muse For the modern muse, find tranquility by working with these contrasting fluid curves and forms. A pared back space, soft and sensual, fuses natural stone finishes with new curvaceous shapes in doorways, decorative pieces and furniture.
Modern Muse Salon Collections by Comfortel
WORDS AND STYLING: LISA FELEPPA
YOUR SALON DESIGN STYLE
modern, minimal & lots of curves Vila Trim Salon Mirror www.comfortel.com.au
Dawn Sage Green Salon Chair with Matte White Base www.comfortel.com.au
Harriet Tan Electric Washlounge www.comfortel.com.au Sage Green Salon Stool www.comfortel.com.au
The Native Co @thenativeco_
Luna Salon Brighton @luna_salon_Brighton
DESIGNER TIP !
Highlight cu rves with the neutral co lour palette to showca se beau ty in a bold form an d introduce elegance w hile balanc ing modern and feminine vibes throug hout the salon.
Arch Retail Shelves www.comfortel.com.au
Lisa Feleppa is the Brand Marketing Manager at Comfortel Salon Furniture. More about this look go to pinterest.com/comfortelfurniture. For inspiration on salon interior ideas go to comfortel.com.au or @comfortelfurniture on Facebook or Instagram. INSTYLE 59
JACK MORTON TONI&GUY TECHNICAL DIRECTOR AND AHFA COLOURIST OF THE YEAR 2020
HOW WOULD YOU DESCRIBE YOUR STYLE AESTHETIC? Eclectic, ill-fitting, and erratic. I get obsessive about something for a while then move on. ONE HAIR PRODUCT YOU CANNOT LIVE WITHOUT? Label.M Texturizing Volume Paste. It gives life to my lifeless wisps of hair. WHAT ARE YOU MOST LOOKING FORWARD TO THIS SUMMER? Catching up with all of the clients I haven’t seen in months! That and the sun. All my troubles slip away under the rays. PICK YOUR POISON. Beer. Lager. Cold. I’m a basic man. WHAT MADE YOU WANT TO BECOME A HAIRDRESSER? It all happened by accident, but what sucked me in was the TONI&GUY culture. The dedication to education and fashion led directions. I feel so fortunate to work in a space that’s focused on self-expression. THE BIGGEST ACCOMPLISHMENTS OF THIS YEAR? Not going insane! Winning Australian Hair Fashion Awards Colourist Of The Year, learning to skateboard, staying optimistic. There have been so many accomplishments this year, it’s been quite the gift. A NEW YEAR’S RESOLUTION YOU’D LIKE TO KEEP IN 2021? To read more and call my family more. @roisinmurphyoffical
WHAT CUT AND COLOUR WOULD YOU LIKE TO SEE MORE OF AND WHY? Cut your hair! Experiment with shorter or mid length styles! I’m seeing so many people hold onto their length as a security blanket. Get rid of it, free yourself and try something new!! FAVORITE INSTAGRAM ACCOUNT? Roisin Murphy. She’s such a muse for me. Stylish, humorous and banging tunes. ARE YOU AN INTROVERT OR AN EXTROVERT? A bit of both. I love being by myself but also being surrounded by people.
SHEREE KNOBEL FOUNDER OF BIXIE COLOUR AND REDKEN ARTIST ONE HAIR PRODUCT YOU CANNOT LIVE WITHOUT? Of course, it’s a Redken product: Wind Blown 05 Finishing Spray. I use this after I’ve blow-dried or tonged to create texture and weightless volume.
WHAT ARE YOU MOST LOOKING FORWARD TO THIS SUMMER? The heat! I love the warmth and can’t wait to be out on the water, enjoying the sun, with family and friends. PICK YOUR POISON. A gin-based cocktail called Ink and Tonic from The Mez Club in Byron Bay. WHAT MADE YOU WANT TO BECOME A HAIRDRESSER? I loved the idea of doing people’s hair. I’ve always loved playing with hair and, after doing work experience in a salon, I enjoyed the people side of the job too. It ticks all my boxes. I get to make people look and feel great while hanging out with them and doing their hair. I couldn’t imagine doing anything else. BIGGEST ACCOMPLISHMENT OF THIS YEAR? In recent years, my answer would have centred on awards, seminars or travel. But in 2020, I am most proud of how we have survived the year. I have been incredibly fortunate to keep all my team during the pandemic. Disassembling my incredible team was my worst fear. A NEW YEAR’S RESOLUTION YOU’D LIKE TO KEEP IN 2021? I don’t make New Year’s resolutions anymore. One year my goal was to do Cate Blanchett’s hair, and when the year ended, and I hadn’t achieved it, I felt incomplete. Luckily, a few months later, I had the opportunity to look after Cate several times. WHAT CUT AND COLOUR WOULD YOU LIKE TO SEE MORE OF AND WHY? I’d love to see bold colour come back, things like bright coppers and violet brunettes. Lightening and toning are pretty but we have mastered that art, so now the real science is in tinting and colour balancing. I would also welcome the return of bangs and fringes; bring back the shag!
WHAT MAKES YOU FEEL POSITIVE THESE DAYS? Growth. I look back on how far I’ve come, and it motivates me to keep pushing myself to see what could happen next. At Redken we say, “mistakes are ok because that’s where the lessons are". Otherwise, my husband is a great source of positivity. He is my biggest cheerleader. DESCRIBE YOUR IDEAL SUNDAY? Wake up early and head out on our boat with my husband and our two girls. Then meet friends over at Jibbon Beach in the Royal National Park, have a barbeque and spend the day enjoying the sun and each other’s company. INSTYLE 61
THE A-TEAM Or should we say C? Vitamin C is hailed for its ability to brighten a dull complexion and reduce signs of ageing, but when paired with a broad spectrum SPF, it also helps to further protect against sundamage. Basically, this skincare duo is unstoppable.
LA ROCHE-POSAY Anthelios Invisible Fluid SPF50+ & Redermic Vitamin C10 Serum – 1300 101 411 SYNERGIE SKIN Suprema C+ & Uber Zinc – 1300 689 619 LA CLINICA Perfect Complexion Sunscreen Lotion & Essential Vitamin C Ultra Serum – 1800 888 058 DMK Direct Delivery Vitamin C – www.dmkskin.com.au CLINICALS Minc Natural Moiturising Zinc 20% - 02 9008 1151 ELLA BACHE Active Lotion Great SPF50+, Neobright Radiance C Ampule & Suncover Great SPF50 – 1300 670 907 62 INSTYLE
PERRICONE MD CCC+ Ferulic Brightening Complex 20 % - 1800 007 844 SKINCEUTICALS Ultra Facial Defence – 1300 101 411 INVISIBLE ZINC Sheer Defence Tinted Moisturiser SPF 50 + - 1800 630 056 EFANI CO. Speisialtoir – firstname.lastname@example.org PAULA’S CHOICE C15 Super Booster, Essential Glow Moisturizer SPF 15, & Super-Light Daily Wrinkle Defence - 1800 608 574 AESTHETICS RX Sunscreen & C Serum 23% - email@example.com BIOSSANCE Squalane + Vitamin C Rose Oil – 02 8880 9446 MOTHERS SPF Natural Physical Sunscreen SPF 30 – firstname.lastname@example.org SKINSTITUT Age Defence SPF 50 + & Vitamin C Paste 100% - 02 9460 7559 OLE HENRIKSEN Bana Bright Vitamin C Serum – 02 8880 9446 INSTYLE 63
Naughty or nice, these are the ultimate beauty gifts for everyone on your shopping list.
GLASSHOUSE FRAGRANCES Merry & Bright Triple Scented Candle, $54.95 www.glasshousefragrances.com
PALM BEACH Passion Flower Fizz Mini Candle & Diffuser, $34.95 www.palmbeachcollection.com.au
SALVATORE FERRAGAMO Amo Per Lei EDP 100 mL, $167 www.davidjones.com.au
CHARLOTTE TILBURY Charlotteâ&#x20AC;&#x2122;s Iconic Mini Lip Wardrobe, $60 www.charlottetilbury.com/au
NAPOLEON PERDIS Here For Good Time Eye Minis, $35 www.napoleonperids.com
ULTRACEUTICALS Mattifying Duo, $140 www.ultraceuticals.com.au
DRUNK ELEPHANT Firmy Day Kit, $151 www.mecca.com.au
GARBO & KELLY Brow Kit, $99 www.garboandkelly.com
SISLEY PARIS Velvet Sleeping Mask Gift Set, $170 www.sisley-paris.com.au 64 INSTYLE
ELLA&JADE 2.0 WELCOME A NEW SPACE IN BRISBANE AS ELLA&JADE UNVEILS ITS LATEST INSTALLATION, ADDING A SECOND SALON TO THEIR NAME AND KICK-STARTING A BONA FIDE LUXURY SALON EMPIRE.
enowned and award-winning Brisbane hair salon Ella&Jade has debuted their second salon, located in Woolloongabba, Brisbane. The luxury space follows the success of their first space, located in Algester, which has been named as a Salon of the Year finalist three times. The new space will expand the brand and continue their rapid ascension. “Brisbane is fast gaining a reputation for having some of the best beauty and hair salons in the country, and we look forward to bringing the Ella&Jade experience to our wonderful city,” said salon owner Alannah Read. “Ella&Jade has built its five-star reputation through a passionate and creative team of stylists, and Woolloongabba will be no different.”
“It’s a beautiful exposed brick space with a modern Scandinavian vibe, with touches of a New York City loft.” ALANNAH READ
Alannah took over the family business two years ago and has since furthered her own career, with a successful following and work at international fashion shows, and the salon’s stature, with this new space acting as a big next step. The design, created by a team of local builders and designers, takes inspiration from globally recognised international cities. “It’s a beautiful exposed brick space with a modern Scandinavian vibe, with touches of a New York City loft,” Alannah explained. Marble bench tops, gold finishes and interesting burgundy chairs add to that aesthetic, while rounded and circular mirrors, wooden touches, including a feature slat-style hero wall, and a colour tube-based bold installation provide other design highlights. This is a space truly like no other. The salon service menu is comprised of creative colouring, cutting and styling, as well as offering an in-salon barber. The luxury salon continues to go above and beyond, delivering a food and beverage menu including espresso coffee and pastries in the morning and the choice of
an espresso martini, whisky or gin with a cheese platter later in the evening. Ella&Jade and Alannah are making marks around the country. Alannah was announced as a member of the Australian Hair Industry Awards (AHIA) 2020 Hot Shots program at the virtual ceremony, elevating her skills, providing her a greater platform and opportunities and recognising her impact as an up and coming under 30 hairdressing talent. VIP guests celebrated the new launch with an in-salon gathering, and we’re celebrating from afar that there’ll be a little more luxe in our national hair landscape. Congratulations! For more information visit www.ellajade.com.au
SHUTTER HOUSE THREE TIME SALON BUSINESS OF THE YEAR WINNER AND ARGUABLY HAIRDRESSING’S MOST ENERGETIC ENTREPRENEUR, SHARLENE LEE, IS NO STRANGER TO A PREMIUM EXPERIENCE. MEET THE HOUSE SHE JUST HAD TO HAVE AT FIRST SIGHT - LAKE MONGER’S SHUTTER HOUSE! WRITES CAMERON PINE.
ake a step inside the Shutter House and you’ll see reference points to Sharlene’s dynamic and colourful personality at every turn. From a delicate mix of materialism and modernism, to shaking up the status-quo, the Shutter House welcomes a calculated architectural masterpiece that fuses fresh interest with timeless luxury – all while gaining an insight into Sharlene’s creative mind. Both Sharlene and the Shutter House share a mutual goal of making the most of their surroundings, through light and vibrancy. The home is built to be the best from the ground up, which is something shared by Sharlene and her business, Circles of Hair. “The first time I saw this house I knew I just had to have to it. I’ll have to admit I first walked in not even expecting or serious about buying a house. I’d said to my husband ‘maybe we should look at buying a penthouse or something completely different’ but as soon as I set foot in this house I felt like I was home,” Sharlene said. “It immediately felt like everything in the house was built for me. There are so many reference points with circles, which is something that have been part of my business ethos for years. Even the stairs to the pool are circles and the colours are very me,” she said. A strong nod to Japanese architecture and the importance placed on the honesty and artisan aspect of materials is evident as soon as you sight the impressive home. 68 INSTYLE
Whether handcrafted oak parquetry, terrazzo, Japanese Inax tiles and agape bathroom products – every selection has come from a place of minimalistic design but with a sense of detail beyond expectations. In the wet areas, a cream Sugie Series tile was paired with terracotta grout and iridescent mirrors for an unexpected injection of colour and to act as the perfect mirror for Sharlene to take selfies, which, if any of you know the awarded Circles
team, they all love! If you follow Sharlene or the team on social media you’ll have seen both the bathroom and the entrance, which have been the backdrops for various check ins and photos. “The design at its core is meant to be expressive, it provokes you to look closer and longer,” said Perth based design house, State of Kin, co-founder Ara Salamone. “Hand-seeded terrazzo flooring and concrete ceilings juxtapose with the delicacy of the timber outside. We had a
“Hand-seeded terrazzo flooring and concrete ceilings juxtapose with the delicacy of the timber outside. We had a greater level of freedom to experiment with both colour and materiality.” ARA SALAMONE, STATE OF KIN CO-FOUNDER
greater level of freedom to experiment with both colour and materiality.” Raw, natural materials and a sense of custom and handcrafted skill is visible at every touchpoint. As one of the first
projects for State of Kin, the home emanates a collective experience and one that is about celebrating the outside as much as the inside but with the ability to adjust the light and shade to the owner’s distinct tastes. Materials experts Artedomus allowed the designers to create a robust designfocused material palette championing expressive materials – a key feature being the natural stone benchtops with detail and grain that ensures a completely individual home. Italian furniture design house Mobilia and State of Kin collaborated to complete the look and furnish Shutter House, using some of the world’s most renowned and celebrated brands while ensuring a seamless experience for both house guests and residents. Leaving all of her furniture behind and starting again Sharlene says was part of the experience of really maximising what the house has to offer. “It’s the kind of house where the
furnishings were designed to be part of it so we just had to have it,” Sharlene said. Sprawling onto Lake Monger, Shutter House is backed by a silhouette of the city but with a tranquil atmosphere, utilising a simplistic concrete block design surrounded by a battened timber skin to wrap around the entire home. Movable shutters, almost like a garage doors, change the light and view throughout the day. A mechanical system allows the timber façade (shutter) to open and close, creating a sense of enclosure and intimacy, while still allowing unobstructed views to the adjacent lake. It can be adjusted at intervals to scatter the light through the house – hence the name, ‘Shutter House’. The majestic residence is spread over three levels with the ground floor consisting of a four-car garage, wine cellar and entry into a spectacular three story void that connects all levels via a feature staircase that lights up the entire home. The timber entry and elevator shafts are flanked by crisp white porcelain wall lights by Michael Anastassiades, which sit effortlessly within the playfulness of the architecture. A lift servicing all levels aids in the feel that you’re at a luxury hotel, not at a suburban home. “There was something in the universe that said to buy it. My favourite thing is the layout and there are so many places to sit – in front of the balcony overlooking the lake, or up on the terrace overlooking the pool. Everything about the home is just like staying in a hotel,” Sharlene said. An open-plan living, dining and kitchen space on the second floor affords panoramic views of Lake Monger and connects to a terrace and pool area with a separate studio at the back. “It sounds predictable but my favourite feature really is the kitchen because it has a separate scullery (butler’s kitchen), which is hidden away from the kitchen. It keeps INSTYLE 69
“We loved it to a point of obsession. It doesn’t look like a house, it looks, operates and feels like a hotel. 2020 was certainly challenging with being home more so this home made it feel like being in our own W hotel every night of the week.” SHARLENE LEE
the house looking streamlined and the main kitchen can even be concealed with a large wooden screen,” Sharlene said. The arrivals zone is perhaps the most impressive – an open stair draws the eye upwards through the building via a void but also connects guests to the views. It’s almost a shame to take the lift and hard to believe you are surrounded by homes with such an open aspect. “We loved it to a point of obsession,” Sharlene said. “It doesn’t look like a house, it looks, operates and feels like a hotel. My husband Mal has always been in a hotel half his life and I like being away – 2020 was certainly challenging with being home more so this home made it feels like being in our own W hotel every night of the week.” “My second favourite aspect would be the view overlooking the water and out past the shutters which gives you a different feel to a completely open or closed off space. It’s the best house for people watching. You can sit out there and watch everyone passing by walking the lake. It’s not a beach but still completely relaxing at any time of the day looking 70 INSTYLE
across the water. You come home to that same feeling – relaxing and calming which I believe is the most important aspect of a home. I didn’t take one piece of furniture. Cleaning out, not taking anything old and starting again is so refreshing and making sure everything truly suited the space was paramount,” she said. This ‘topography’ created through separate zones of the house is something very carefully balanced that gives the house a feel of a hotel that you can almost ‘check in’ to completely different rooms with different personas and light. Separate from the house design and to add to the experience, Sharlene said selling everything on marketplace was one of the highlights. “We met so many different types of people and it felt so good to pass on things I never used or no longer wanted,” Sharlene said. Customisation has been key through Shutter house, from suppliers working to create completely bespoke colours and materials to the contrast between the more
opaque look of the house when the shutters are closed. Shutter House has a high sense of intrigue and drama whether it’s both over exposed light or controlled shade. This statement continues outside with the cascading landscape gardens and the glass window on the side of the pool tying in shape and geometry both inside and out. Bringing together form, texture and just the right amount of materialism, Shutter House delivers on the sense of intrigue and the immense drive and passion its owner Sharlene Lee has for her business and those around her. Almost as if this home was specifically commissioned for the next phase of Sharlene’s lifestyle, the house proves that carefully curated architecture design and quality materials are the difference between a house and a home. To be bold you also need to know when to be subtle, and Shutter House delivers a result that no doubt will be one of the country’s most celebrated houses in decades to come.
Sanctuary S D
ES / TREN AC
YOUR SALON DESIGN STYLE
a connection to nature, that welcomes the outdoors in.
Create a cosy, communal vibe in the salon with an abundance of sunlight, filled with natural looking, textured furnishings. Pops of lush foliage with a nature-inspired palette elevates this salon look into an inner sanctuary and salon oasis. Adding wood finishes and rattan gives it an earthy take on this ‘down-to-earth’ salon look.
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GET THE LOOK FROM COMFORTEL 1.BLAKE TEXTURED BLACK Salon Chair 2.CASA Salon Mirror 3.COMET BLACK Footrest 4.HARRIET TEXTURED BLACK Electric Reclining Washlounge 5.IVY SAGE GREEN Waiting Sofa
COLOUR TRENDS OF 2021
LAKMÉ HAS LIFTED THE LID ON SOME OF THE MOST POPULAR COLOUR TRENDS FOR 2021 AND SOME OF THEIR LEADING SALONS, WHO HAVE SMASHED STEREOTYPES AND MASTERED THE BOLD, POWERFUL RANGE OF HIGH PERFORMANCE COLOURS, ARE LEAVING BEHIND THEIR HOTTEST TIPS.
n eco-friendly formula, sustainable packaging and production processes are at the helm of a colour brand that boasts more than 300 high-quality products, used in professional hair salons in over 70 countries worldwide. With origins in Barcelona, Lakmé draws on Mediterranean values and an eclectic mix of Spanish artistic tradition in its brand foundations with a complete professional portfolio of tools to support stylists in bringing their creations to life, but most importantly their formulas are cruelty free and ammonia free. Collage permanents, Gloss demi-permanents, Chroma ammonia-free permanents and a K Blonde bleach that respects the natural hair fibre are the core pillars behind a brand built on technology and the environment. A somewhat biblical formation of trends for 2021 has started to emerge and Lakmé is at the forefront.
Fresh Blonde Telleish Hair Studio 70s hair is having a real revival; lots of texture, layers with long face framing and curtain bangs is the new go too! Embracing the golden summer tone types of blonde which is very complementary to the 70s style. In the fashion movement we are seeing lots of flared jeans, flower patterned blouses, mustard burnt orange and brown tones are all on show too which is complementary to hair trends. We anticipate less one length icy blondes this season, in place of width, volume and golden hues. Formula: K.Blonde powder lightener & 20vol with Olaplex. Toner 10g 10/22 & 10g 10/30 & 5g 0/00 & 50g 6vol (purple) @telleish_hair_studio
Rich Copper Telleish Hair Studio Copper is going to make a strong statement this season. It's the perfect summer trend to enhance all complexions for a natural skin glow. Multi-dimensional, bright, glossy coppers that pop from all angles are perfect for summer. Formula: Roots 20g 7/49 & 5g 0/94 & 5g 0/30 & 20vol; Ends 15g 7/49 & 5g 7/45 & 40g 6vol (purple) @telleish_hair_studio
“I choose Lakmé because of the company’s transparency, responsibility, authenticity and ongoing research and technology. They also have ranges that 100 per cent cover grey with outstanding gloss are ammonia-free all while being a sustaimable brand.” MANDY MATTISKE, THE BASIN HAIRCUTTERS
“Never have I used a colour that gives me complete confidence in everything we create. Lakmé colour gives vibrancy, condition, shine, richness and results on every single client. I couldn’t imagine being with a better range or a better company to service all my clients to 100 per cent.” SAMARA PALAZZI, LA SORELLA
Lakmé gives us the power to create head turning, glossy hair colours whilst keeping the hair's integrity.”
Multi Brunette Halo Hair & Beauty We are loving multi-dimensional brunettes for summer. Being able to see texture through a global colour not only gives it depth but subtle highlights at the same time. Formula: In this colour we have existing powder lightening blonde with 20vol, then using Lakmé Gloss 20g 5/60 & 10g 6/00 & 10g 6/17 & 6vol (purple) @halohairbeauty
Balayage Moosh Hair Studio There is a shift towards blonde clients embracing warmth and depth this summer, giving true meaning to lived-in blondes that are evolving and becoming more seamless! We’ll see less ash tones and more effortless worn in texture. We are really vibing giving our clients’ natural colour to paint softly while maintaining natural shadows. Strategic placement is key and it is still all about that ‘money piece,’ this summer. Formula: Hair line K.Blonde powder lightener and 10vol, Low light, 7/00 & 7/13 & 6vol (purple), Foils K.Blonde powder lightener & 20vol, Tip outs powder lightener & 20vol, Root smudge 7/00 & 6vol (purple), Ends toner 10/30 & 10/20 & 6vol (purple) @mooshhairstudio
Matte Pastel MABE Hair The direction of pastel and vivid is headed into a much more de-lustred vibe with colour that looks washed and worn. We are anticipating an emphasised focus on intentionally lived-in looks or more dynamic face frames and zoned blocks of colour. We’ll see less conventional shades such as mustards, khaki olive, denim and mellow yellow with orange tones. Faded reds that take on melon hues and crystalline purples and violets. Formula: Pre-lightened mids and ends with Lakmé cream lightener 30vol. On scalp lightened with Lakmé cream lightener 20vol 50mins. Uniform neutralisation toner 30g Pearl & 6vol (purple). Toner pink side 20g Pearl & 1g 7/50 & 3g 0/50 & 42g 6vol (purple). Toner Violet side 20g 10/22 & 3g 5/22 & 10g 0/00 & 63g 6vol (purple) @mabehairmabehair
BROOKE LEBREUX, B. HAIR COLLECTIVE
Join the Lakmé family @lakmecolour @haircareaust Exclusively distributed by Haircare Australia 1300 437 436 email@example.com Dive deeper into Lakmé education – whether you’re an emerging or an advance colourist, Lakmé Academy can further grow, inspire and push your creative boundaries with colour. Enrol Now – haircareaust.com/education INSTYLE 73
THE PÉLO EFFECT SYDNEY’S ALL-NEW PÉLO BY LAGO IS A DOSE OF THE MEDITERRANEAN RIGHT HERE AT HOME. THE LUXURY SALON CATERS TO CLIENTS WITH THOUGHTFUL SERVICES, PRODUCT PARTNERSHIPS AND DESIGN, IMBUING THEIR SPACE WITH A WONDERFUL ENERGY THAT CLIENTS CAN HOLD ONTO LONG AFTER THEY LEAVE, WRITES SHANNON GUSS.
elcome Pélo by Lago, a luxe, European-style salon destination that opened its doors in August 2020, launching into Cronulla as if it had always been there and rapidly becoming a staple of the community. Now, as a salon partner to the Kao Salon Division and with renowned salon owner Kirby Lago at the helm, the chic space is ticking every box to be primed for success. “Pélo by Lago is known for enhancing natural hair and creating low maintenance, lived in hair colours and cuts that won’t compromise hair health,” said salon owner Kirby Lago. “For me it’s all in the detail and in every foil around the hairline. The technique is so seamless, and it just gets better and better over time. Using superior colour and care products from Goldwell ensures quality colour that lasts the distance.” The salon is designed with minimalistic interiors that transport clients to a luxury European locale, with earthy tones and curved walls and textures. Hero features include the entrance mural, a two-metre wall mounted dry floral arrangement and a custom-made centrepiece table with hand selected pebbles that complement the salon aesthetic, all of which is rooted in sophistication. 74 INSTYLE
“I had this idea of building a salon that not only created beautiful hair but made people feel a certain way whilst they were getting their hair done. I wanted to perfect that culture and vibe,” Kirby said. “In the leading month I had a salon Pinterest board and had already decided on a few things I would be doing before I had even found a space. I had a few close people helping me make some of the big and little decisions, but no designer.” “I put a lot of thought into customer service,” she continued. “I really worked out what I wanted and then I created a ‘Pélo Bible’ that goes over every detail of how we do things at Pélo so each client has a consistent result and experience,” she continued. Kirby has worked in hairdressing for seventeen years and opened her first salon when she was nineteen years old, going on to own and operate multiple salons in Surry Hills. Pélo by Lago
SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION
is the result of those years of experience, with hairdressing work and education extending from here to LA, as well as a settled family life with her husband and three children and a strong vision, putting Kirby in the perfect place to open this stellar salon. “Our success is thanks to vision, planning and execution, there’s no luck involved here,” she said. “Every single detail of Pélo by Lago was thought out and purposeful.” The salon specialises in lived-in colour and balayage, as well as hair movement, dimension and texture. In these endeavours, Kao Salon Division, known for their top-tier brands and innovations in colour and style, including Goldwell and KMS, proves the perfect partner. “We’re so excited to welcome Pélo by Lago to the Kao Salon family,” said Justin Anderson, General Manager for Kao Salon
Division. “In launching Pélo by Lago, Kirby has created a fantastic salon destination and we look forward to supporting Kirby as she continues to grow her quality reputation and business.” “Goldwell to me just means quality,” Kirby said. “It was a no brainer for me. I want to create healthy beautiful colours that last and Goldwell ensures I can do that. The Goldwell Silklift lightener is definitely my favourite product. It is one luxe lifter! You can tell the immediate difference when lifting with this product. The result is so much more stable and healthy.” With so much experience behind her and a salon empire and destination in front of her, Kirby’s optimism about her trajectory and hairdressing at large is palpable. “Timing is everything,” she advised other hairdressers. “Make sure you’re in the right headspace. Have clear goals and enough energy to give to your new space. Know what your brand is about so clients can relate and want to be a part of it. I am so impressed and proud of our industry. It is a fantastic time to be a hairdresser.” As clients leave the salon, words greet them at the top of the stairs – “look at you, you’re beautiful”. Pélo by Lago has worked it out, it’s all about how you make your clients feel, while they relax in your chair and leave with a spring in their step, confident in the aura, products and services they’ve just been treated to. We’re calling it the Pélo effect, and you should be seeing it sweep Sydney right about now. For more information visit www.pelobylago.com
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CLEANSE JOHN PAUL MITCHELL SYSTEMS HAS LAUNCHED ITS NEW CLEAN BEAUTY LINE, A COLLECTION THAT PRIZES ETHOS, DRAWS FROM SKINCARE AND INNOVATES ENTIRELY TO CREATE A RANGE OF TAILORED PRODUCTS THAT HELP BOTH THE HAIR AND PLANET.
elcome Clean Beauty, an all-new beauty line from John Paul Mitchell Systems that offers eco-friendly, natural hair care solutions for the first time, benefitting salons, clients and the planet at large. The new line is handcrafted with natural origin ingredients, organic, ethically sourced botanicals and bio-based plastic packaging, innovatively addressing clean beauty from every angle, under the mantra ‘good for hair, good for the planet”. In its core ethos of sustainability and environmental care, the range features cruelty-free, vegan formulas made with organic botanicals and constructed without parabens, sulfates, phthalates, DEA and mineral oils. Importantly, the range also considers quality and professional performance, working within the principles of natural skincare. Scientifically crafted ingredients such as peptides, vitamins and antioxidants deliver transformative results, and botanical ingredients used in the line are sourced from a biodynamic open lab farm in Tuscany, Italy. This intelligent development showcases the ‘skinification’ of hair technology as an inspiration point. “The launch of Paul Mitchell Clean Beauty is our commitment to innovating hair care in a more sustainable way for future generations,” shared Michaeline DeJoria, Vice Chairman of JPMSTM. “For over 40 years, as a company with a long heritage in giving back and caring for the earth, we are committed to creating a more sustainable future for a better tomorrow. Within the pledge, we are committed to full transparency around where we are today and what the goals are for the future.” The products are tailored to cater to a variety of hair concerns and find solutions, categorised into sections of Everyday, Hydrate, Smooth and Repair. The Everyday sector – a Shampoo, Conditioner and Leave-In Treatment – is made with argan oil and aloe vera for softness and condition, and antioxidants, fatty acids and 76 INSTYLE
vitamin E for elasticity and shine. The Hydrate Shampoo and Conditioner combine olive and oat peptide to maintain hair health and protect hair from damage with nourishment and condition. The Anti-Frizz category of a Shampoo, Conditioner and LeaveIn Treatment uses almond oil, hyaluronic acid, omega-6 fatty acids, phospholipids and vitamin E for nourishment, strength, hydration, silkiness and shine. Finally the Repair trio of a Shampoo, Conditioner and Leave-In Treatment features amaranth extract, pea protein and essential amino acids for strength, hydration, repair and elasticity, while also preventing breakage. The brand is committed to helping the industry reduce its collective carbon footprint, pairing its sustainable formulas with innovative bio-based packaging that is 90 per cent derived from Brazilian sugarcane, 100 per cent recyclable and manufactured with 100 per cent clean energy. This range will add o to the company’s efforts in the pursuit of sustainability and conscious beauty at large. Clean Beauty has arrived from John Paul Mitchell Systems to create a more ethical, higher quality and greener world and hair industry. For more information visit www.365salongroup.com/pages/clean-beauty
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THE UNIVERSE OF WHITE SILVER WHITE SILVER SHAMPOO & WHITE SILVER MASK A toning shampoo that gives blonde hair back its clarity and cool luminosity – neutralising and eliminating undesirable warm yellow tones. Pair with the brightening mask to repair and revive shine and luminosity. Formulated with organic white lotus flower for softness, hydration and enhanced purity.
@lakmecolour #lakmecolour Exclusively distributed by Haircare Australia 1300 437 436 haircareaust.com
INTENTIONAL JAMIE FURLAN’S AWARD WINNING COLLECTION SURPRISES WITH POPS OF COLOUR, DIVERSITY OF TEXTURE AND DETAIL YOU CAN’T QUITE TAKE YOUR EYES OFF.
he Australian Hair Fashion Awards (AHFAs) for 2020 have taken place, and the inspiring collections of the winners are just the motivation the tail end of your 2020 needs. The pinnacle award of Australian Hairdresser of the Year was won by Jamie Furlan of Xiang Hair, who was crowned for a group of six images overcome with skill and artistic vision. The creative dream team consisted of photographer Andrew O’Toole, makeup artist Kylie O’Toole and stylist Melissa Nixon. Jamie used L’Oréal Professionnel products as an ambassador of the brand.
Titled Intentional, the bold collection showcases pops of multi-dimensional bright colour in a fiery, voluminous hero look, while also presenting unique sculpted and textural braids, white hair streaks and contrasting dualtone colour, fabric-style short hair textures and original shapes and hair designs. The looks are set against a moody background, and finished with textural, whimsical layered fashion choices and rosy, doll-like makeup looks. The overall aesthetic catches the eye with its ethereal beauty, while inspiring with a cascade of skilled and impactfulÂ techniques.
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CEO MINDSET CLARITY, PLANNING, DRIVE AND GROWTH ARE ALL INTRINSICALLY CONNECTED, AND HERE'S YOUR GUIDE TO MASTERING ALL THESE FACETS IN YOUR SALON LEADERSHIP, WRITES LARISSA MACLEMAN.
o you ever have those periods of time where you feel completely unmotivated when you know there are things you need to do, but you don’t feel excited by these things, and you don’t really know why you’re even doing them? This happened to me not too long ago. I was sleeping in late and was completely unenthused by the prospect of getting up and working on my business. I started to make every excuse under the sun. I’m sure every business owner has found themselves doing this. What’s worse, is that I knew this wasn’t a great place to be in... but I couldn’t figure out how to get myself out of the rut, or why I was even in this rut in the first place. I still loved my team, loved the owners I was working with and loved my life, but something just wasn’t right... and then it hit me! The thing so many Salon Owners are missing...
WHAT’S MISSING? I realised that what had happened was: I had crushed my previous goals and wanted to push ahead more, but got stuck because I hadn’t identified what that next step actually was for my business. Instead, I was busy being ‘busy’ and I’d lost sight of where it was all going, why I was doing this and what it was all even for. And without the “where” “why” and “what,” there was no way I was possibly going to be able to achieve the “how.” Do you ever feel this way? You have periods where you’re absolutely killing it in business… you get up early feeling motivated to work on your business because you’re so pumped for what’s to come. Your business is moving forward at a rapid pace because you’ve identified what ‘moving forward’ actually means for you and you know what the destination is. But then you have these down periods, like I had. Nothing is clear, nothing is happening in your business and you feel stuck. See the common denominator here? It’s the clarity of knowing where you’re going and what you need to do to get there. When you have this clarity, you have focus and drive. You have a purpose and you feel energised and excited to tick off your to-do list at pace! This type of clarity is the key factor in bringing about growth in your business. It’ll seriously set you free and allow you to fully get into that CEO mindset.
THE THING ABOUT GROWTH… Growth breaks things. Have you ever experienced this in your business? You’ve just hit a massive period of growth, and things are flying along nicely. Finally you can see your dream start to unfold… then suddenly, things start to go wrong! Everyone is too busy to do anything, life gets messy and what worked before now starts to fail. That means you’re likely to be once again pulled out of CEO mode and into Manager mode or even back to being a stylist. Your attention gets diverted because you’ve got to put on your Mrs. Fix It hat and mop up other people’s errors. It doesn’t have to be like this! The reason why growth breaks things, is because what once worked- when your team was smaller and your Salon was quieteris now no longer going to work. You’ve grown, and that means that what got you to this point probably won’t get you any further… and that’s OK! What you need to do is be prepared for this before it happens and plan ahead. It may feel like your team is falling short, but it’s actually your responsibility as CEO to be ahead of this growth and have a plan in place for when things may start to break.
MAKE A PLAN After I mentioned my roadblocks to my team and we sorted through them, we were then able to formulate a strategic plan for what’s coming next. We met and planned out our focus for the next quarter and even started planning for 2020. And guess what… things are already starting to happen! Because we first gained clarity, and then made a plan, we were able to then take action and really gain momentum. I’m now getting up early again, and going to the gym at 5:30am. I then arrive home at my desk with a clear plan for that day and actually feel excited to crack into the day of work.
Larissa Macleman- CEO & Founder of the Salon Owners Collective Podcast- The Salon Owners Collective Podcast Website- www.salonownerscollective.com Facebook- Salon Owners Collective Instagram- @salonownerscollective
WHAT WILL THE INDUSTRY LOOK LIKE IN 2030? WHAT WILL THE HAIRDRESSING INDUSTRY BE LIKE IN 10 YEARS FROM NOW? I DON’T HAVE A CRYSTAL BALL BUT, LIKE EVERY INDUSTRY I THINK IT WILL BE LIKE IT IS NOW, ‘BUT DIFFERENT’, DISCOVERS ANTONY WHITAKER.
f you go back 10 years to 2010 [which only seems like yesterday] and look forward to 2020 it might give you some indication of what the salon industry might look like in 10 years’ from now. In 2010 the iPhone was three years old with a fraction of the capability it has now. Instagram had just started. You probably hadn’t heard of salon suites; ecommerce in the salon industry was in its infancy, the renaissance of the barbershop was only getting started and ‘Corona’ was just a Mexican beer. So, what will the roaring twenties have in store? Smart phones will be way smarter than they are now, almost everything will involve voice commands or go straight to brain interfaces meaning ‘you think it, it happens’. Artificial intelligence will invade every area of our personal and professional personal lives and make some roles [think receptionists] all but redundant. Cash transactions will be a thing of the past. The desire for more flexible working practices and the ‘business unit of 1’ will continue. Salon suites and other independent working models will evolve and expand and become an accepted alternative business model. The existing employee/employer business model will continue to exist but will evolve to include new co-working spaces, partnerships and employee ownership through stock option models. Salons will carry much less retail inventory, but instead will all use apps such as ‘Instagram shop’ where clients can purchase direct through the app from the supplier or distributor and the stylist will still receive a commission. Alternatively, behemoths such as Amazon will continue to expand into the professional market and adapt the existing American model whereby salons can have their own shop on Amazon where they direct clients to purchase and Amazon takes care of logistics and delivery and the salon still receives a commission. When it comes to education at least 80 per cent of it will be delivered online but the technology will evolve to become a fully interactive holographic 3D learning experience which will be supplemented with face-to-face learning and shows. Online learning will become the norm for the industry as not only is it more economical for the salon owner as it avoids the need for travel and time out of the salon but also enables hairdressers everywhere to access the best education no matter where they are located. The barbershop renaissance is here to stay, but regardless of the changes to the salon or barbershop, the client experience will evolve to incorporate additional services and be a showroom for a wider range of carefully curated merchandise aimed at their specific target market.
Data will be king! The salon owners that continue to embrace technology will be able to seamlessly tailor a bespoke experience and product/service offering matching clients with a stylist’s technical and creative strengths their working hours and personality profile. Most salons will be open 7 days a week and be open for longer hours with multiple shifts and an increase in a part time labour force. 2020 will be remembered not only for coronavirus and the economic shock to the world, but also for accelerating the uptake in using technology for learning and teaching and meeting in a virtual world. This will change the work life balance for people everywhere. More people will work from home at least part of the time and this will impact on everything from property prices to an increase of ‘affordable luxury’ salons, restaurants and other service businesses outside of what has until now been seen as the commuter belt. Every product manufacturer will have been forced to be as environmentally friendly as possible without negatively impacting on performance. Salon owners and staff will be more inclined to work with companies that share their values and put a big emphasis on sustainability, environmental impact, diversity, inclusivity and working with companies that genuinely give back to the wider community with the intention to put the planet and people first. The home hair-colour market will continue to expand. Clients will have even more access to professional colourists consultations online, complemented by artificial intelligence, professional product and personalised formulations that in-salon hairdressers need to ‘up their game’ if they are to compete. The internet-based colour companies such as L’Oréal’s ‘Color&Co’ or Henkel’s ‘eSalon’ or the independently owned ‘Madison Reed’ which are all growing rapidly in the United States and Europe will continue to expand globally and narrow the gap between the salon experience and the home colour alternative which will impact negatively on the value end and the middle market of the salon industry. Consumers and salons at the middle to the premium/luxury segment of the market will expect salons to be even more of a place that satisfies not only their hair and beauty needs but also the emotional experience of service and connection with likeminded individuals. Like everyone I don’t have a crystal ball but many of these trends are already underway and show no sign of changing direction. We can’t stop change, and some change we may not like but, like all changes, there will be winners and losers. So, keep an open mind, look for the opportunities and never stop learning and growing. Remember, “the best way to predict the future, is to invent it”.
For more information visit www.growmysalonbusiness.com INSTYLE 81
BOOSTED YOU’VE BEEN ASKING FOR THIS BUSINESS-BOOSTER, AND SHORTCUTS HAS DELIVERED.
hile many businesses spent much of this year shut down due to COVID-19 restrictions, the developers at Shortcuts have been hard at work making your wishes come true. Drumroll please… Introducing Cancellations! Your Shortcuts system can now help you take down noshows and bust appointment-bailers with our super simple Cancellations feature! Did you know, the average salon loses tens of thousands of dollars from no-shows and cancellations each year? Would you willingly kiss goodbye to so much cash, knowing there was something you could do about it? With beauty therapists, salons, and barbers now finally able to trade after a year of COVID pandemic shutdowns, we have seen the industry gearing up for one of the busiest holiday periods ever. Many salons have full appointment books till March next year – but the risk of no-shows and last-minute cancellations looms over everyone, threatening to crash down those desperately-needed solidly booked salons. Having a cancellation policy is the perfect way to make sure your guests show up for their appointment, increasing revenue and ensuring your team is always working efficiently. Taking deposits to reduce appointment cancellations is nothing new. Salons have long been using Shortcuts’ Upfront Payments feature to take deposits for bookings, and this is something that they have only seen increase since the COVID-19 pandemic. Charlotte McFarland, Beauty & Bronze, introduced booking deposits during COVID-19, as a way to secure her appointment book and reduce no-shows.
“We were hesitant to introduce deposits initially, as we were worried it might deter clients however it had the absolute opposite effect. Our theory was, ‘if they don’t want to pay a deposit, then they have no intention of showing up’… which looking back was so true!” said Charlotte. With Cancellations switched on, you can remove the fear of deterring customers altogether, by only taking a payment if the client doesn’t show. The Cancellations feature is super flexible, meaning you can adapt it to work the way that is going to reap the rewards for your business. You can set a time frame for minimum cancellation notice, decide on an amount to charge, and if a client doesn’t show up or cancels last minute, you have the option to charge the cancellation fee and secure some cash for the time in your appointment book that’s wasted. Using Shortcuts’ Stripe connection, the client’s credit card details are collected and the terms and conditions are agreed to at the time of booking, meaning there’s no chasing up for you to do. “Cancellations is the best tool to secure your appointment book coming into the busy season,” says Shortcuts Coach, Jonny Critchlow. “Using Cancellations means you can not only reduce the lastminute gaps, but you can forecast how much money your business will make, how many staff you need to roster on, and even find opportunities to increase your availability, all without the risk.” To be one of the first to use Cancelations in your business and lockdown your appointment book coming into the holidays, visit the below page and complete the form, and Shortcuts will be in touch.
To learn more about this latest Shortcuts business booster visit www.shortcuts.com.au
E - CURL PRO
evyprofessional •evyprofessional.com • Tel. 1300 760 165