WHY ARE YOU PASSIONATE ABOUT HAIR CARE? Niki: Hair care has been a big part of our life since childhood - memories of hair oiling with our grandma and mum are so precious to us and have brought generations of our family together. The positive impact that Indian head massage and hair oiling, as well as Ayurvedic ingredients, has on the health of our hair and mind is truly incredible - and I want to share this with the rest of the world. Akash: We launched Fable & Mane with our HoliRoots Hair Oil, a strengthening pre-wash treatment oil infused with Ashwagandha and Dashmool, that promotes healthy hair growth and hydrates strands. Hair oiling is something South Asians grew up practicing without questioning why, and sometimes it wasn’t enjoyable due to the heavy formulas or strong smells. Our mission is to make hair oiling modern, fun, sensorial and an intrinsic part of everyone’s self-care ritual. We do this through our lightweight, vegan, cruelty-free and silicone-free formulas that use Ayurvedic ingredients proven to improve scalp condition, promote healthy and hydrated hair growth. We also take our customers through a sensorial experience of scent with our products - our fragrances have been expertly blended by world-renowned perfumers that transport you to divine places in India.
THE INDIAN STANDARD | 67
