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200 (US$ 20)


The world’s biggest election battle is finally over. Donald Trump emerged as the most talked about global personality ever. Never before had US Presidential election been a matter of such international interest! Now all hopes are pinned on world’s GDP growth. After Laser projections, immersive sound and 4D seating, the next level of entertainment is Virtual Reality (VR). At least that’s what the tech gurus are saying. What remains to be seen is the extent of growth and level of maturity VR can achieve. For now, IMAX is all set to open its first virtual reality in the US and Europe and is investing $50 million in Premium VR Content. World’s leading digital cinema solutions provider GDC Technology will also be showcasing its first VR technology at CineAsia and we are waiting for the moment. This quarter, the big news for the companies is about the leading cinema speaker manufacturer QSC Audio acquiring Ultra-Stereo Labs (USL) and Samsung acquiring Harman International. India is going through a major transformation with demonetization to curb corruption and black money. Exhibitors are facing drop in footfalls due to cash crunch. India is hoping the initiative reaps the benefits at least in the long run. With upcoming GST bill, multiplexes will be major beneficiaries of a streamlined taxation system that will do away with the reviled ‘entertainment tax’ and a myriad of other taxes that have hampered growth of new cinemas, not to mention other stakeholders of the Indian economy. Just back from ShowEast, Miami and ExpoCine, Brasil, TheatreWorld is once again the media partner to CineAsia, Hong Kong (6-8 December 2016). See you all soon at CineAsia and do not forget to pick your copy of TheatreWorld magazine at the show!!! Raghavendra T Editor-Publisher

DISCLAIMER - TheatreWorld Magazine does not warrant or assume any legal liability or responsibility for the quality, accuracy, completeness, legality, reliability or usefulness of any information, product or service represented within our magazine or web site. The information provided is for knowledge or entertainment purposes only. TheatreWorld Magazine does not endorse or recommend any article, product, service or information found within said articles or advertisements. The views and opinions of the authors who have submitted articles to TheatreWorld Magazine belong to them alone and do not necessarily reflect the views of TheatreWorld Magazine or its staff.


December 2016-February 2017

Issue # 76 December 2016 - February 2017

Raghavendra T Editor-Publisher +91 9980 208 208

Sandeep Mittal Founder Editor Publisher

Authors & Writers Asra Shaheen Heti Dave Michael Karagosian Savita V Jayaram

Asha Ranjith Sales & Marketing +91 9902 208 208

Varsha Naidu Subscription & Circulation +91 9980 66665

Prabakaran R Online & Social Media Printing Ramya Reprographic, Bengaluru Published by Raghavendra T on behalf of NETWORK208 013, Skylark Enclave, 5th Main, Jagadish Nagar, New Thippasandra Post, Bengaluru 560 075, India /

RNI # KARENG02795/10/1/2002-TC TheatreWorld is a quarterly publication, on the motion picture exhibition industry, for private circulation. It reaches out to subscribers, mainly theatre owners and trade professionals around the world. Additional copies are being promoted at major international industry tradeshows. TheatreWorld seeks the healthy promotion of the theatre industry through dissemination of useful information. Some of the information is compiled from industry sources, trade journals, company brochures for the benefit of readers, especially, theatre owners. TheatreWorld acknowledges with thanks the authors and publishers of these printed materials. Views expressed in the articles are those of the authors and not necessarily of TheatreWorld. TheatreWorld is a trademark under registration. The contents of TheatreWorld are under copyright registration. All rights reserved. Reproduction by any means in whole or part without written permission is prohibited. Unsolicited printed material is welcome but no responsibility is undertaken for the same and will not be returned. TheatreWorld does not take responsibility for the absolute accuracy of information published.


This issue of TW has two sets of page numbers - International pages TW-1 to TW-68 for TW, and India pages TM-1 to TM-34 for TM. TM is inserted between pages TW-62 and TW-63 of TW.



Korat Cineplex

Winds of Change


Cinemas Procinal

Sets New Standards with Christie TW-37 Shaw Theatres at Punggol TW-43

GV Tiong Bahru

Fall in Love with Movies



MBO Cinemas


On a Makeover Spree

TW-50 Michael's Green Paper


TW-52 Review TW-53 Review TW-54 Preview TW-56 Preview -


Vicha Poolvaraluk

Ruling the Major Empire







Alok Tandon Steering the Growth Momentum


Mukta A2 Cinemas

Goes International TM-18

GK Cinemas Pride of Porur




Pen Workers

Seating Legacy Going Strong TM-27 Marching Towards Multiplex Growth TM-28

Miraj Anupam

Redefining Film-viewing Experience TM-30

Rajiv Bhalla

The Farsighted Leader


December 2016-February 2017

Ashok-Anil Multiplex

World-class Cinema at Affordable Price

Regal Entertainment Group Announces Grand Opening Festivities for Regal Hamilton Place 8 Regal Entertainment Group, a leading motion picture exhibitor owning and operating one of the largest theatre circuits in the United States, is celebrating the grand opening of Regal Hamilton Place 8 in Chattanooga, TN. Activities included preview events Monday, September 5, through Wednesday, September 7, with $3 movies, popcorn and soft drinks to benefit local charities. The official grand opening on Friday, September 9, with first-run features including Sully, The Wild Life and The Disappointments Room. "Regal Hamilton Place 8 delivers top notch amenities with our deluxe and spacious Regal King Size Recliners to provide our guests with unsurpassed in-theatre experience," says Christine White, Marketing Manager for Regal Entertainment Group. "Hamilton Place, the shopping mecca of the Chattanooga area, is the entertainment destination for this market." The preview events include recently released films with themed days where all proceeds benefit local community non-profits. During the three days of preview events, movies, small soft drinks and small popcorn will be $3 with proceeds benefiting The Kidney Foundation of the Greater Chattanooga Areaand The Community Foundation of Greater Chattanooga. "We are pleased to work with local philanthropic organizations like The Kidney Foundation and The Community Foundation," says Sandra Heinig, Public Relations Director for Regal Entertainment Group. "Come enjoy some of the best movies of the past few years during the preview days and see the


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pinnacle of the moviegoing experience at Regal Hamilton Place." Regal Hamilton Place 8 also offers the Regal Crown Club to reward frequent guests. Crown Club members received the 'Regal Treatment' by enjoying a free small popcorn and soft drink with each paid admission from Friday, September 9 through Thursday, September 15. Additionally, be among the first 100 guests at the theatre Friday-Sunday to receive a commemorative collector's ticket to celebrate the grand opening. One lucky winner will receive the diamond ticket - which will upgrade them to Diamond Status in the Regal Crown Club program for a year. Regal fans can access their card through their mobile device for easy access on-the go by downloading the Regal Movies app. Users can program their favourite theatre, gather movie information, select showtimes and purchase tickets. The Regal Crown Club is the number one theatre loyalty program in the country, allowing patrons to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or Regal Movies app.

James Cameron's Lightstorm Entertainment Selects Harkness Screens Harkness screens, the world's leading provider of cinemas screens is proud to be included in Lightstorm Entertainment's newest production facility located at Manhattan Beach Studios. This state of the art site will be the centre point for the state-of-the-art productions of the highly anticipated "Avatar" sequels. The two Harkness S240 Spectral screens will be installed by Paul DeClercq who also supplied the screen frames. Paul explains "Harkness screens have a long history of success in the cinema business. I have worked with them for many years over many projects and found them excellent in quality and support." Geoff Burdick, VP of Production Services at Lightstorm Entertainment, shares "Harkness silver screens were chosen due to their industry reputation and our experience over many screenings. We wanted to have quality screens which best reflect the installed base of cinema screens around the world. The images look stunning." 'We're proud to be associated with Lightstorm Entertainment whose contribution to 3D features is legendary," said Keith Watanabe, Americas Sales Director for Harkness Screens. He added "Lightstorm has set the standards for performance and technical excellence reflected in their massive success of 'Titanic' and 'Avatar'. We look forward to continued innovation and are honoured to be a part of their process."

QSC, LLC Acquires Ultra-Stereo Labs, Inc QSC, LLC announces the acquisition of Ultra-Stereo Labs, Inc ("USL"), effective September 30, 2016. The acquisition will allow QSC to offer an industry-leading portfolio of audiovisual processing and B-chain solutions under the QSC and USL brands for the motion picture exhibition industry. "As the first major acquisition in the nearly 50-year history of our company, we naturally wanted to find a company that would be an excellent strategic fit for QSC," says Jatan Shah, Chief Operating Officer of QSC. "We recognize the many valuable contributions that USL has made to the cinema industry over the years, and are confident that the integration of the two companies will provide an even more powerful total value proposition for our customers. The two companies are complementary in terms of product offering and how we view our commitment to the customer." Barry Ferrell, QSC's Chief Strategy Officer and leader of the Cinema business unit for the company, agrees. "While there is certainly overlap in our domestic distribution channel, the breadth and depth of the QSC international distribution network will significantly expand the combined QSC/USL global footprint. And while the product catalogs have some areas of overlap, for the most part the catalogs are extremely complementary, allowing QSC to offer an unprecedented and comprehensive range of cinema solutions." Both companies are well-established in the global cinema market. QSC and USL product philosophies are extremely compatible; both emphasize high quality, high value products at a reasonable price, backed by best-in-class service and product support. This is evidenced in the fact that USL has won the highly-coveted International Cinema Technology Association's (ICTA) "Manufacturer of


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the Year" award a record six times, and QSC has won it three times. QSC and USL are the only companies in the history of ICTA to win consecutive "back to back" awards. "I can think of no better company in the cinema industry to turn over the stewardship of the USL brand than QSC," says Jack Cashin, USL Founder and Chief Product Visionary. "We are so pleased to finalize this agreement, and look forward to an amazing future together." QSC is looking forward to joining forces with Jack Cashin as an integral part of the product development team for USL branded products. Founded in 1968, QSC has evolved from an audio amplifier manufacturer to a full audio systems supplier for the live sound, systems integration, and cinema industries. Based in Costa Mesa, CA, QSC is the top supplier of power amplifiers for the global cinema industry, and also a leader in signal processing and loudspeakers. San Luis Obispo, CA-based USL was founded by Jack Cashin in 1982, and has been one of the leading suppliers of award-winning audio signal processing and audio-visual test and measurement products for the cinema and pro AV industries.

QSC Announces DPM Series Digital Processor/ Monitors QSC announces the new DPM Series of digital signal processors/monitors.

DPM is a powerful audio signal processing solution for today's DCinema audio systems. The DPM builds on the legacy of QSC's DCM and DCP products to provide all signal processing and monitoring functions for Digital Cinema in a single integrated system. Designed to be used with QSC's Digital Cinema Amplifiers (DCA) and featuring advanced Intrinsic Correction settings for QSC's Digital Cinema Speakers, the DPM optimizes QSC loudspeaker and amplifier performance while simplifying cinema sound system wiring and configuration. The DPM is configurable for passive or bi-amp operation for 5.1 or 7.1 systems. Two models are available: DPM 100 and DPM 100H (with HDMI in/out and Dolby Digital Plus, Dolby Surround 7.1, and DTS-HD decoding) for non-sync and alternative content sources. "Since we introduced the first DSPbased cinema crossover with built-in booth monitor almost 17 years ago, cinema operators have appreciated the multifunction capability and feature set that our DCM Series offered," says Mark Mayfield, Director of Global Cinema Marketing and Product Manager for QSC Cinema Products. "Technology has changed dramatically since then. Digital cinema has redefined the requirements of audio signal processors; crossovers, equalization, monitoring, sophisticated processing tailored to specific loudspeakers, and alternative digital audio format decoding are just a few of the new must-haves today. The new DPM models offer all of this and more in a compact two-rack space design at a very cost effective price point."

Christie Mirage 4KLH Delivers Stunning Presentations of Billy Lynn's Long Halftime Walk Christie, a leader in creating and sharing the world's best visual and audio experiences, is delivering stunning presentations of Academy Award-winning director Ang Lee's new film Billy Lynn's Long Halftime Walk using customized dual-head Christie Mirage 4KLH RGB laser projection systems during the movie's premiere in Beijing and Shanghai. Screened in 4K resolution, stereo 3D, and at 120 frames a second (fps), the film made its debut at Beijing Bona Youtang International Cineplex on November 6, and premiere at the Shanghai Film Art Center on November 8. The Beijing premiere was attended by director Ang Lee and cast members Joe Alwyn and Mason Lee. The trio will subsequently travel to Shanghai for the final leg of the film's Asian premiere, which kicked off in Taipei last week. "We are very proud to be one of the few cinemas around the world to be equipped with the Christie Mirage 4KLH RGB laser projection system the only projector that is capable of screening Billy Lynn's Long Halftime Walk in 4K, 3D, and 120fps that's faithful to director Ang Lee's vision. This is the ultimate presentation of the movie with bright and highly realistic visuals, and we are excited to offer the most spectacular cinematic experience to our patrons," said Dong Yu, President, Bona Film Group. Zhonglun Ren, President, Shanghai Film Group, commented, "Having worked closely with Christie to unveil the world's first commercial RGB laser projection system in 2014, we are honoured and thrilled to be among a select few premium venues worldwide to once again push the technological boundaries of movie presentations by equipping our flagship auditorium with the dualhead Christie Mirage 4KLH RGB laser


December 2016-February 2017

projection system for screenings director Lee's technologically groundbreaking film in 4K, 3D, and 120fps. We are proud to play a part in making cinema history with this exceptional movie presentation that no other filmmaker has attempted." The Christie Mirage 4KLH system has been specially modified to screen Lee's ultimate rendition of his storytelling vision. Featuring Christie TruLife electronics platform with an industry-leading video-processing pipeline of up to 1.2 Gigapixels per second, and anchored by the Christie Freedom laser illumination system, the Mirage 4KLH can produce up to 60,000 lumens per head, with potentially up to 120,000 lumens when two projection heads and two sets of RGB laser light sources are used (i.e., in a dual 6-Primary configuration). The dual Mirage RGB laser projection systems fitted at Beijing Bona Youtang International Cineplex and Shanghai Film Art Center are configured to produce a brightness of 28 foot-lamberts for the finest 3Dviewing experience unmatched by any other cinema in China. In the United States, the dual Christie Mirage projectors delivered the eastcoast premiere at the New York Film Festival and are set to repeat this momentous showing for west-coast audiences at the ArcLight Cinemas Cinerama Dome on November 10. "We're delighted that Bona Film Group and Shanghai Film Group have installed our dual-head Mirage

4KLH system to bring director Ang Lee's definitive version of Billy Lynn's Long Halftime Walk - in 4K, 3D, and 120fps with a brightness of 28 footlamberts - to audiences in Beijing and Shanghai," said Jason Pei, Deputy General Manager, Christie China. "The Christie Mirage system is the most advanced projection system available, and the only system that can screen this landmark film in the way that the Director intended it to be seen. We are thankful to Bona Film Group and Shanghai Film Group for all their hard work to make the screening of this film in 4K, 3D, and 120 fps a reality. Without their full support and cooperation, this would not have been possible." Lin Yu, Vice President, Christie Asia Pacific, added, "Christie has set a new milestone in cinema projection with the presentation of Billy Lynn's Long Halftime Walk in the unprecedented format of 4K, 3D, and 120 fps with our Mirage system. From the premiere screenings in New York, Taipei, and now in Beijing and Shanghai, Christie is the only projector manufacturer in the world that is able to display Lee's vision as intended, and this clearly demonstrates the superiority of our projection technologies." Lee, who won two directing Oscars for Brokeback Mountain and Life of Pi, is known for both his dramatic storytelling and adoption of new technologies. For Billy Lynn's Long Halftime Walk, which tells the story of a soldier who fought in the Iraq war, Lee decided to push the technological boundaries in order to give the film an "immersive" and "realistic" experience of the reality and emotional journey of soldiers. It is the first ever feature film to be shot in such a high frame rate- over twice the previous record (Peter Jackson's The Hobbit: An Unexpected Journey, shot at 48 fps) and five times the standard speed of 24 fps.

More Than 4,000 Passes Claimed by AMC Stubs Members to Watch Election Night Coverage at AMC Theatres More than 4,000 passes had been redeemed for the AMC Theatres Election Night Event, featuring CNN's Election Night in America coverage, and the early results show the "Blue" theatres holding a significant lead, with a nearly 3 to 1 RSVP advantage. At 50 theatres in 25 major markets nationwide, guests reserved a spot at their election night party by choosing between AMC locations designated as "Blue" and "Red." Doors open at 6:30 pm eastern time on Tuesday, Nov. 8, with the event officially beginning at 7 p.m. eastern time, 4 p.m. pacific, when the first polls closed. Ten AMC locations have already received more than 100 RSVPs. There are still passes available at all locations, via invitation sent to all AMC Stubs members, and walk-up guests are welcome on election night, space permitting. A pass does not guarantee a seat, and those interested are encouraged to arrive early to guarantee their spot for this historic night to see CNN deliver winners and analysis of the Presidential race and other highprofile national, state and local elections on the big screen. This AMC Stubs exclusive event is free to AMC Stubs members, who may bring up to two guests. Any AMC Stubs member is welcome to RSVP for either theatre in their market, regardless of political affiliation. AMC recently relaunched its AMC Stubs program, adding the free tier of AMC Stubs Insider to complement the premium AMC Stubs Premiere.


December 2016-February 2017

Samsung to Acquire HARMAN Samsung Electronics and HARMAN International Industries, announced that they have entered into a definitive agreement under which Samsung will acquire HARMAN for $112.00 per share in cash, or total equity value of approximately $8.0 billion. Upon closing, the transaction will immediately give Samsung a significant presence in the large and rapidly growing market for connected technologies, particularly automotive electronics, which has been a strategic priority for Samsung, and is expected to grow to more than $100 billion by 2025. HARMAN is the market leader in connected car solutions, with more than 30 million vehicles currently equipped with its connected car and audio systems, including embedded infotainment, telematics, connected safety and security. Approximately 65% of HARMAN's $7.0 billion of reported sales during the 12 months ended September 30, 2016 are automotive-related, and its order backlog for this market at June 30, 2016 was approximately $24 billion. Dinesh Paliwal, HARMAN Chairman, President and CEO, stated, "This compelling all-cash transaction will deliver significant and immediate value to our shareholders and provide new opportunities for our employees as part of a larger, more diversified company. The announcement is a testament to what we have achieved and the value that we have created for shareholders. Samsung is an ideal partner for HARMAN and this transaction will provide tremendous benefits to our automotive customers and consumers around the world. Combining Samsung's strengths in leading-edge displays, connectivity and processing solutions with HARMAN's technology leadership and long-standing customer relationships will enable OEMs to provide new offerings for their customers. Partnerships and scale are essential to winning over the long term in automotive as demand for robust

connected car and autonomous driving solutions increases at a rapid pace. This transaction will bring HARMAN and Samsung's complementary strengths together to accelerate innovation in this space. More broadly, this investment underscores the strength of HARMAN's employees, as well as our success and leadership across our markets. We look forward to working together with Samsung to elevate experiences for consumers worldwide."

Asia Cinema Installs Volfoni's Smartcrystal Dual to Equip Cine Hall "Oktyabr" Volfoni, the globally known French 3D equipment specialist, announced a new installation with AsiaCinema, one of the leading Russian cinema integrators and the Russian cinema exhibitor GAUK Kinodosogovoe Obyedinenie. The largest theatre of all the Sakhalin region which opened last May, was equipped with Volfoni's DUAL 3D system. "We are proud to use Volfoni 3D system in our PLF screen and we are completely happy about the result" says Yanshin Denis, CEO of GAUK Kinodosogovoe Obyedinenie. "Volfoni solution was the only one which completely gives perfect brightness, very low level of ghosting in that complete installation." Explains Arseniy Kuzminich, Director of Asia Cinema. "By selecting our SmartCrystal™ DUAL-Automatic 3D system, Cinema Hall "Oktyabr", assures to have a huge light for large screens and the highest and best quality DUAL system in the market for double projection installations." says Alain Chamaillard, Managing Director, EMEA & CIS at Volfoni.

HOYTS Installs Australia's First Christie RGB Laser Projection System at its New Cineplex Christie and HOYTS announced that HOYTS Chadstone has become the first cineplex in Australia to install Christie's groundbreaking RGB laser projection system that delivers the ultimate visuals for the best cinematic experience. Located within the sprawling Chadstone Shopping Centre, HOYTS Chadstone comprises 13 auditoriums, including the 390-seat "Xtremescreen" premium auditorium fitted with a massive 24-meter wide screen - one of the biggest in Australia. The projection system here comprises a Christie CP42LH3DLP 4K RGB laser projector featuring enhanced wavelength diversification (EWD), connected via fibre optic to a laser rack housing nine laser modules that generate white light from multiple combinations of RGB primary colour wavelengths to offer a spectacular 3D viewing experience on silver screens. Installed by the technical teams from Christie and HOYTS Cinema Technology Group, the system generates 45,000 lumens much brighter than what current digital projectors with lamps can offer. "We are proud to offer this brand new cinema technology for our guests to enjoy a movie experience like no other," said Damian Keogh, Group CEO, HOYTS. "Making a trip to the movies a memorable experience is important for us and introducing Christie's cutting-edge projector is part of making that happen." Adam Wrightson, General Manager, HOYTS Cinema Technology Group, added, "The Christie RGB laser projection system launching first in our biggest cinema at HOYTS Chadstone will redefine the digital cinema experience by achieving the brightest and the most realistic colour reproduction, higher contrast, and dramatically reduced maintenance requirements, resulting in rich and vibrant visuals. We are also impressed


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by the flexibility of the system, whereby laser modules can easily be added, removed, activated or disabled depending on the brightness requirements, so it is highly scalable and easily upgradable." Anchored by the Christie Freedom laser illumination system, the CP42LH produces a colour gamut that exceeds the DCI P3 colour spec and replicates the Rec. 2020 space, making it the most advanced RGB laser cinema projection system available on the market. It consists of rack-mounted laser modules where each module can produce up to 5,000 lumens of white light. Because of the scalability of this platform, up to 12 laser modules can be easily added, removed, activated or disabled depending on brightness requirements. This provides up to 60,000 lumens per rack. Each laser module is also independently cooled, providing built-in fault protection, improved efficiency and reliability. Michael Bosworth, General Manager, Christie Australia, said, "We're heartened that HOYTS, Australia's largest single-brand cinema chain and a longstanding user of Christie cinema solutions for many years, has placed its trust in our award-winning RGB laser projection system, which has effectively demonstrated how 3D light levels, colour fidelity, image

uniformity, viewing comfort, and a sense of immersion can be greatly improved. The cinematic presentation delivered by our CP42LH with EWD in one of the HOYTS Chadstone Xtremescreen auditoriums will not only captivate movie-goers, but also provides confidence to cinema exhibitors in terms of performance and reliability." Lin Yu, Vice President, Christie Asia Pacific, commented, "We're delighted that HOYTS has installed our RGB laser projection system for its latest state-of-the-art cinema complex in Melbourne to deliver an unparalleled laser projection and viewing experience. Since our RGB laser rollouts two years ago, major exhibitors around the world have selected our RGB laser architecture, which continuously demonstrated the capability to provide incredible brightness, a reinforced colour spectrum and an extraordinary contrast ratio that significantly improves the efficiency of 3D projection systems." Besides the CP42LH deployed in one of the Xtremescreen auditoriums, the remaining halls in HOYTS Chadstone are equipped with Christie Solaria™ Series digital cinema projectors comprising the CP2220, CP2230 and CP4230 models, all of which provide the best in both conventional and premier movie experiences. Regular movie screenings will commence with the official opening of the completely rebuilt cineplex on October 13, which will offer a host of amenities, including luxurious halls with reclining chairs. Christie's RGB laser projection system is the preferred choice for a premium 3D cinema experience in a number of cinema chains around the world. In Asia, theatres equipped with Christie laser projection technology include Tongzhou Wanda Cinema in Beijing, the iconic Shanghai Film Art Center, Suning Cinema in Shanghai and Zhenjiang, Oscar International Cinema in Xi'an, and SM Seaside City in Cebu, the Philippines.

Cinesystem Cinemas Becomes First "All-Laser" Theatre in Latin America, Powered by Barco Barco, the worldwide market share leader in digital cinema projection, is fully outfitting long-time customer Cinesystem's Morumbi Town cinema with both Flagship Laser and Laser Phosphor projectors, further elevating the exhibitor's premium showings while simultaneously spreading cost efficiencies across the entire theatre.

Aqualon Cinemas Captivates its Viewers with Installation of Sony 4K Projectors In its commitment to offer the best technical solutions in terms of cinematic exhibition, Aqualon Cinemas in Huelva astonishes its viewers once again thanks to the installation of the new Sony 4K SRXR515P projectors in six of its nine projections screens. Meeting the aim of achieving greater technological perfection in Aqualon's cinemas this year, Sony has been chosen to renew their projection equipment, integrating 4K technology. "We want to offer our viewers the ideal image and sound conditions of a top category cinema like ours", explains José Antonio Llorente, Sales Manager at Aqualon Cinemas.

Cinesystem Cinemas partnered with Barco nearly four years ago to convert its cinemas to digital projection. Now, recognizing the opportunity to further enhance the quality of its movie showings with laser projection, the exhibitor has decided to equip its entire theatre with Barco laser projectors. In terms of the number of cinema auditoriums in Brazil, Cinesystem Cinemas is one of the largest movie theater companies, and has always aimed to bring innovative technology to the most diverse places in the country. Today with 142 movie theatres throughout Brazil, the company is preparing its biggest project: inaugurate the most modern movie theatre in Latin America, in São Paulo. Bringing the cutting-edge of cinema innovation to Brazil "We are very excited about this partnership. With Barco Innovation


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Center's technologies, which includes laser projection and the Lobby Experience, we can bring to São Paulo, one of the greatest Latin American cities in terms of economic importance, a modern and innovative option of entertainment," comments Marcos Barros, Founding Partner of Cinesystem. "Expanding operations in a capital as important as São Paulo is a challenge, no doubt, but it is also a natural step when you have a solid expansion process." Ivan Cannau, Vice President for Barco Latin America, comments: "Through our innovative technologies, Cinesystem's audience will be able to enjoy enhanced images, while driving down both capital expenditures and operational costs to help Cinesystem accomplish improved overall business excellence on movie showings, which is unique in Latin America so far."

"4K delivers four times more detail than ordinary HD and with more and more movies being shot, distributed and projected in stunning 4K cinema owners needs to match the ambition of content creators to give audiences the best possible cinematic experience", adds Enrico Ferrari, Regional Sales Head of Central Eastern & Southern Europe, Sony Digital Cinema 4K. "Plus, the SRXR515 projectors are a great solution to offer 4K quality images." The range of SRX-R515 projectors offers high quality 4K digital cinema projection, providing more brightness and sharpness, and with a low operating cost. Moreover, every

R500 series projector features Sony's highly reliable HPM (High Pressure Mercury) multi-lamp array, whose design, as every lamp has its own protective cartridge, enhances safety in comparison with Xenon sources. Cinematography Pereira has been responsible for carrying out the integration, providing Cinemas Aqualon with technical support and the installation of Sony's following equipment: six SRX-R515P projectors with an interchangeable lens system for 2D and 3D, Theatre Management System, that streamlines content ingest and management of show playlists, and Sony Digital Cinema 3D systems that offer uniquely smooth, easy-on-the eye images, with continuous projection of separate left/right eye images. The deal is the result of Sony Digital Cinema 4K's Managed Services, a set of financing solutions to help cinema owners acquire 4K projectors and manage their long-term maintenance. Sony Managed Services enable cinema owners to replace their equipment more serenely and transition 2K technology to powerful 4K. With a transparent monthly fee, the agreement significantly reduces the initial investment, while improving cash flow for the operator. Due to the flexibility of the Managed Service contract, Sony will take care of the remaining three 2K DLP projectors at Aqualon Cinemas in terms of remote support and maintenance. "Sony Managed Service deals cover spare parts warranty, installation, project management, site survey before installation, maintenance, and remote technical support" adds Ferrari. The SRX-R515 is a high quality 4K digital cinema projection system designed for use in small or medium sized screen auditorium. The projection system is fully DCI compliant and boasts design features that make it more cost effective and


December 2016-February 2017

simple-to-use. The reliable HPM (High Pressure Mercury) multi-lamp array ensures show continuity by removing the risk of 'dark screen' outages. Even if one lamp fails during the performance, presentation continues uninterrupted at slightly reduced brightness, without impairing audience enjoyment of the show. Offering true 4K quality from the lens to the integrated media block, the projection system features an improved SXRD optical engine, industry leading contrast ratio averaging 8000:1, 15,000 lumens brightness, easy-on-the-eye Sony 3D and high frame rate capabilities up to 60 frames per second. The system also features high-speed content ingest/transfer and high capacity storage.

IMAX Signs Largest Agreement in France with Les Cinémas Gaumont Pathé IMAX Corporation announced it signed a hybrid joint revenue share agreement with Les Cinémas Gaumont Pathé, the biggest cinema chain operator in France, the Netherlands and Switzerland, for five new IMAX theatres in France. A new theatre will be added to Pathé's La Villette Cinema in Paris and four new theatres featuring IMAX with Laser will be added to the exhibitor's circuit in France with locations to be determined. In addition, Les Cinémas Gaumont Pathé will upgrade the IMAX theatre at its Gaumont Disney

Village Cinema to an IMAX with Laser system. The agreement brings to 22 Les Cinémas Gaumont Pathé's total IMAX commitment, with 12 theatres in France, six in the Netherlands and four in Switzerland that are currently open or contracted to open. The deal also represents the single largest theatre signing for IMAX in France and positions Les Cinémas Gaumont Pathé as the second-largest IMAX exhibitor in Western Europe. "The agreement is a direct result of our guests' positive response to the quality delivered by the IMAX with Laser systems at our La Valette-du-Var and Montpellier multiplexes, which have been among the topperforming IMAX screens in Western Europe since launch," said Martine Odillard, Chairman of Les Cinémas Gaumont Pathé. "We are delighted to add more IMAX theatres to our circuit and bring more of our patrons in France the most advanced cinema technology available." "Western Europe is a key growth market for IMAX. Expanding in France with the country's number one exhibitor makes this a highly strategic agreement that underscores the rising demand for IMAX in the region," said IMAX Corp. CEO Richard L. Gelfond. "Thanks to the support of valued partners such as Les Cinémas Gaumont Pathé, we've made tremendous strides in expanding our footprint in Western Europe, where we've grown our network by 43 percent in just two years." IMAX with laser represents a quantum leap forward in cinema technology - providing audiences with the sharpest, brightest, clearest and most vivid digital images ever, combined with a whole new level of immersive audio. Designed from the ground up for IMAX's largest screens, the dual 4K laser projection system is equipped with a new optical engine and suite of proprietary IMAX technologies capable of projecting an image with up to a 1.43:1 aspect

ratio with maximum resolution and sharpness, unparalleled 2D and 3D brightness, industry-leading contrast and an expanded colour gamut that will allow filmmakers to present more vivid and exotic colours than ever before. The new system also includes IMAX's next-generation sound technology that delivers even greater power and precision for ultimate audio immersion. It has been upgraded to 12 discrete channels plus sub-bass, and includes additional side channels as well as new overhead channels that will improve the system's ability to position sounds around the audience and further ensure every seat is the best in the house.

IMAX and Odeon & UCI Cinemas to Launch First IMAX VR Centre in Europe IMAX Corporation announced an agreement with leading European exhibitor, ODEON & UCI Cinemas Group, to install the first pilot IMAX VR centre in Europe at its Printworks multiplex location in Manchester, England. The centre, which the parties are planning to open by the end of 2016, will deliver guests immersive, multi-dimensional VR experiences, including entertainment content and games. The IMAX VR Experience features a unique combination of premium technology that lets users see, feel, move and play in new worlds in a powerfully immersive and realistic way, much like IMAX theatres offer moviegoers a differentiated and best-in-class film experience. IMAX is working with Acer and Starbreeze AB to incorporate next-generation headset-mounted display (HMD) technology that offers industryleading resolution and an extra-wide peripheral field of view.


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IMAX will provide the centre an ongoing array of new, premium interactive content experiences that are expected to range between 5 and 15 minutes in length each. The Company is in advanced stages with several content developers, including Hollywood studios and gaming publishers, to produce and distribute high-quality VR experiences to its centres. IMAX also plans to eventually incorporate premium content resulting from the cinema-grade virtual reality camera that it is currently developing in partnership with Google. "For nearly 50 years, IMAX's mission has been to give audiences - of all ages and across generations - a reason to get off their couches and leave the comfort of home to go out to the cinema. The agreement with ODEON marks an important milestone in our continued effort to deliver differentiated entertainment experiences - now through locationbased VR," said IMAX Corp. CEO Richard L. Gelfond. "We are extremely pleased with the significant progress we've made on this initiative in this short period of time and believe this commitment from such a significant European exhibitor is a testament to the interest and potential of this offering. ODEON is a longtime partner that shares our vision in delivering guests the ultimate in premium experiences and we look forward to ushering in the next evolution of immersive entertainment with this test centre."

The centre will employ a new modular design - proprietary to IMAX - that will consist of several "pods" to allow multiple players to enjoy interactive, exciting, moveable VR experiences. The pods, which are designed to optimize user mobility and interaction in virtual environments, can be adapted for specific content experiences whether single or multi-user. "We're always looking for new ways to give our guests an even more immersive experience, so are very excited to be hosting Europe's first IMAX VR centre at ODEON Printworks" said Paul Donovan, CEO of ODEON & UCI Cinemas Group. "We have a longstanding close relationship with IMAX which creates unforgettable experiences in many of our cinemas across Europe, so we are delighted to be alongside them again, at the cutting edge of innovation, to introduce and pilot awesome new technology which will delight our guests." IMAX is in the process of launching its first showroom and pilot IMAX VR centre in Los Angeles and is targeting to open additional test facilities in China, Japan, the U.S., the Middle East and Western Europe in the coming months. The Company plans to use these pilot locations to test several factors including the overall customer experience, pricing models and the types of content featured. If successful, the intent is to roll out the concept globally to select multiplexes as well as commercial locations such as shopping centres and tourist destinations.

DCI Stamp of Approval Signifies New Era for GDC Technology GDC Technology Limited, a leading global provider of digital cinema solutions, announced its nextgeneration, award-winning SX-4000 standalone integrated media block (IMB) completed the full range of tests necessary to receive compliance from the Digital Cinema Initiative (DCI). As a result of receiving DCI compliance for its latest IMB, exhibitors are positioned to capitalize on the continuing advancement in technology with a reliable product designed for current and future growth opportunities. The test was completed by the Research Institute for Digital Media and Content (DMC) at Keio University in Japan, one of three entities licensed by Digital Cinema Initiatives, LLC to perform the Compliance Test Plan (CTP) tests. The SX-4000 IMB was approved by DCI after successfully passing the DCI Compliance Test Plan Version 1.2. This IMB was validated to FIPS 140-2 under the latest requirements from National Institute of Standards and Technology (NIST). Based on proven GDC technology, a cinema owner's reliable choice since 2000, the GDC SX-4000 Standalone IMB was introduced in April at CinemaCon 2016 and received the Digital Cinema Report Catalyst Award. When combined with the GDC XSP-1000 Cinema Processor (GDC Immersive Sound Solution), this latest GDC Technology bundled solution enables a high-quality audio experience at a price point that allows exhibitors worldwide to affordably install immersive sound in auditoriums of any size and delivers realistic, rich sound to a much broader audience.

and other special purpose signals. "We are committed to investing in technology and evolving our company to meet the needs of exhibitors worldwide," said ManNang Chong, founder, chairman and CEO of GDC Technology Limited. "Achieving DCI compliance for our next generation SX-4000 IMB is another step forward toward achieving our goal of ensuring cinemas are equipped with future proof products."

Schulman Theatres Prepare for Future with GDC Technology GDC Technology Limited, a leading global provider of digital cinema solutions, announced that its nextgeneration integrated media block (IMB) and new 16-channel cinema sound processor will be installed at the new Schulman Film Alley in Weatherford, Texas. Based on proven GDC technology, a cinema owner's reliable choice since 2000, the fully DCI compliant GDC SX4000 Standalone IMB and XSP-1000 Cinema Processor (GDC Immersive Sound Solution) comprises of a future-proof IMB with real-time DTS:X decoding and an advanced

cinema processor. This latest GDC Technology bundled solution enables the new Schulman complex to affordably install immersive sound in all eight dine-in auditoriums in the future. At the same time, the GDC SX-4000 IMB is designed to keep up with upcoming technologies and standards. The new Schulman Film Alley opened to the public on October 28, 2016. Schulman Theatres partnered with Sonic Equipment Company for the system integration. "Being a modern pioneer means to be able to adapt and change. In fact, pioneering is essential to have a future," said Tony Adamson, senior vice president, strategic planning of GDC Technology. "By choosing this new solution from GDC, Schulman Theatres has ensured as technology changes, its new Film Alley will be ready." "At Schulman Theatres, our philosophy is to continually improve the moviegoing experience by offering the most innovative and advanced technologies available to our guests," said Jacob Schulman, vice president of Schulman Partners, LLC. "GDC is one of our most trusted partners. When they demonstrated its next-generation technology, it reassured us we'll be ready when new technologies knock at our door."

The GDC SX-4000 standalone IMB is designed with a built-in decoder for real-time rendering of DTS:X™ immersive sound in full 16-channels and two additional channels to support narrative audio, motion data December 2016-February 2017


Meyer Sound Strengthens its Sales Team As part of an initiative to strengthen the company's presence in a key European market, Meyer Sound announces that audio veteran Wolfgang Leute joins as Sales Director, Germany. Leute's background includes over 26 years of professional audio experience. Leute was most recently the Head of International Sales and Distribution at beyerdynamic GmbH. Previously he held positions at Shure Europe as Director, Distribution Management, EMEA and at Harman Germany as Product Manager for JBL Professional. "Germany has always been an important market for Meyer Sound," says Helen Meyer, company cofounder and Executive Vice President. "We are pleased to welcome Wolfgang to the team to lead sales in this key market. His experience and network will add value for our existing customers and will grow our business in this region." Meyer Sound Germany, led by Managing Director Sascha Khelifa, provides technical and product service support throughout the market. Meyer Sound's Chris Mead has been promoted to Sales Manager, Middle East, Africa and India. Sandeep Braganza has been appointed Sales Manager, India, reporting directly to Mead. Braganza will also support Residential Systems Sales Manager, Andy Willcox in India. Braganza previously was manager, Business Development and Application, for Pro-Visual Audio in Bangalore. For the past three years, Mead has provided technical and design services support to customers throughout these regions. Prior to Meyer Sound, Mead worked as a Project Engineer for Electrosonic in the UK and as a Technical Project Manager for Almoe AV Systems in Dubai. Chris holds a BSc in Film and


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Video Technology from Southampton Solent University in the UK. Mead will manage all countries throughout these regions with the exception of Israel and Morocco, which are managed by Scott Gledhill, Meyer Sound Director of International Sales. Meyer Sound's Brian Chow has been promoted to Sales Manager, Japan and South Korea. Based in Hong Kong, Chow joined the company as technical support. His extensive product knowledge is being tapped to support sales in these growth markets. He will report to Scott Gledhill in developing the company's business in Japan and South Korea.

VOX Cinemas Partners with Jawad Sultan Family in Oman A spokesperson for VOX Cinemas informed: "Majid Al Futtaim Cinemas (VOX) partnered with the Sultan family's City Cinema chain in Oman to manage the operations of nine of its cinema complexes." Confirming this, P Chandrasekr, group general manager, Jawad Sultan Group of Companies, said City Cinema is now

being managed and operated by VOX cinemas. He also added that an understanding has been reached in this regard between the Jawad Sultan family and Majid Al Futtaim Cinemas, United Arab Emirates (UAE). The nine cinema complexes owned by City Cinema are situated in Ruwi, Shatti, the Muscat Grand Mall, the Azaiba Mall, the Panorama Mall, Sur, Sohar, Buraimi and Salalah. VOX Cinemas also said they will ensure that movie going experience across all cinemas in Oman is enhanced through innovative theatre concepts, along with the latest cinematic technologies, new food and beverage offerings, a customer loyalty programme and an improved online ticketing platform to bring the best in entertainment experiences to Oman. Following the launch of VOX Cinemas at City Centre Muscat, a seven-screen cinema was opened later at City Centre Qurum. In September 2016, VOX Cinemas launched the first IMAX theatre in Oman at City Centre Qurum. With around 26 cinema complexes, totalling 223 screens across the region, including 47 screens in Oman, 161 in UAE and 15 in Lebanon, VOX Cinemas is now the Middle East's largest and most rapidly growing cinema exhibitor, according to VOX Cinemas.

ArcLight Chooses Meyer Sound Cinema Audio for New Premium Screens ArcLight Cinemas has selected Meyer Sound cinema audio systems for three screens at new upscale multiplex theatres in Chicago, Illinois; Bethesda, Maryland; and Santa Monica, California. A fourth Meyer Sound system was installed earlier at ArcLight Cinemas' La Jolla, California location.

IntelligentDC technology. By using remote DC power supplies, IntelligentDC affords all the benefits of self-powered systems - including true bi-amplification in the surrounds - with the cost-efficiency of onecable installation and no requirements for conduit in most code jurisdictions.

"We were very happy with the results in La Jolla," remarks Joe Miraglia, ArcLight's director of design, construction and facilities. "We continue to see Meyer Sound as the premium brand for cinema audio, offering a superior level of quality that our guests appreciate."

"With the Meyer Sound systems you experience the soundtrack the way it was created on the final dubbing stage," notes Miraglia. "We've been told by creative people in the film industry that with these systems they can hear the sound exactly as the creators intended. We believe that level of premium sound is one more reason why people choose to come to ArcLight."

All four screens feature Dolby Atmos immersive sound. "The dynamic range of the content coming out now is much more demanding on the audio system," continues Miraglia, "and Meyer Sound provides optimum performance by pairing the amplifiers inside the loudspeakers. We think that is the best solution going for Atmos." The Meyer Sound cinema systems are nearly identical at all three locations, each with five Acheron 100 screen loudspeakers, five Acheron LF loudspeakers, six X-800C cinema subwoofers, four HMS-12 front wall surround loudspeakers, two 500-HP ceiling surround subwoofers, and a Galileo loudspeaker management system with one Galileo 616 processor. The configurations differ only in wall surrounds, with 16 or 18 HMS-10 loudspeakers, and ceiling surrounds, with 14 or 16 HMS-12 loudspeakers. All systems were provided by ACS Enterprises, Inc. of Walnut, California.

All three new screens also feature Christie 4230 4K digital projection and Dolby 3D technology. The screen sizes range from 53' to 60', with auditorium capacities between 220 and 280. Owned and operated by the Los Angeles-based Decurion Corporation, ArcLight Cinemas operates at eight locations in three states, with further expansion planned in the near future. ArcLight's premium amenities also include a cafĂŠ and bar, art exhibits, a gift shop, and a membership program which now claims more than 500,000 participants.

Meyer Sound offers the industry's only complete line of self-powered cinema loudspeakers, with all surround loudspeakers employing Meyer Sound's proprietary

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Strong MDI Continues to Strengthen Sales Force with New Representative Firm Strong/MDI Screen Systems is pleased to announce the addition of Audio Associates as the company's new representative firm for the MidAtlantic region. Audio Associates is a manufacturer representative firm focusing on commercial A/V products in the New York metropolitan area, New Jersey, Pennsylvania, Maryland, Delaware, Virginia, West Virginia and the District of Columbia. Audio Associates will promote Strong/MDI's line of projection screens, motorized systems and custom screen frames in the region's professional audio visual market. "Audio Associates has a reputation for outstanding sales and service. Their vast experience will provide the tools and support needed to grow MDI's market share in the commercial A/V market in the Mid-Atlantic region", stated Patrick Bouchard, Sales Manager Specialty Markets at Strong/MDI. Commenting on the partnership, Joe Blacker, President of Audio Associates said, "Even though we just started selling Strong/MDI screens, we are thrilled at the quick response, product availability, customer support and especially how cost effective they are. After working for years with other screen manufacturers, it's wonderful to see a company that wants to keep customers happy. Strong/MDI has taken screen manufacturing to the next level!"


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AMC Oakbrook Center 12 Delivers a State-of-the-Art Movie-Going Experience in Oak Brook Movie-lovers in the Oak Brook and greater Chicagoland area will soon enjoy all of the very latest movie theatre amenities and technologies together in one location at the all new AMC Oakbrook Center 12, in Oak Brook, Ill. Beginning this week, moviegoers at AMC Oakbrook Center 12 can take in the full AMC experience, including: •

Plush, power recliners

Online ticketing, reserved seating and ticketless entry

Dolby Cinema at AMC featuring the latest in sight and sound technology

The IMAX at AMC immersive theatre experience

A full bar featuring craft beer, wine and cocktails

An expanded menu of treats for every taste bud

The new theatre joins AMC Oakbrook Center 4 at the Oakbrook Center. AMC Oakbrook Center 4 received a full theatre renovation in 2015. The movie-going experience at AMC Oakbrook Center 12 begins before guests ever leave their house. The theatre offers online ticketing and reserved seating and ticketless entry, allowing guests to secure their seats before arriving and skip the box office line entirely. And once inside, guests sink into AMC's plush, power recliners and stadium seating. "AMC Theatres' guest-friendly innovation has led the industry in getting movie-lovers to the movie theatre through greater comfort and convenience, enhanced food and beverage and premium sight and sound, and we're bringing that total package to AMC Oakbrook Center 12," said John McDonald, executive vice president of Operations, AMC. "The recliners, our MacGuffins options, which include a beer, glass

of wine or cocktail, along with the convenience of reserved seating and ticketless entry, and state-of-the-art presentation technology make this an incredible movie-going experience." AMC Oakbrook Center 12 features the premium experience of Dolby Cinema at AMC, which combines the dramatic imaging and moving audio, with the next-level comfort of AMC's spacious, power reserved recliners that pulsate with the action on screen. The movie comes alive with astonishing brightness, incomparable contrast and captivating colour. And guests will feel transported inside the story with sound that flows all around them. Guests can also be delighted by the popular immersive IMAX at AMC experience, which features IMAX's state-of-the-art projection and sound technology, exclusive film content shot with IMAX cameras and a specially designed theatre layout that makes the movie so real, you'll forget you're in a theatre. Moviegoers at least 21 years old can enjoy a drink at MacGuffins, a fullservice bar inside AMC Oakbrook Center 12. Named after a term coined by famed filmmaker Alfred Hitchcock, MacGuffins features a variety of well-known and local craft beer, wine, and cocktails that guests can order and take into the auditorium. They can also enjoy a drink at the bar before or after the show.

Travis Reid Joins RealD as Chief Operating Officer It was announced by RealD Founder and CEO Michael V. Lewis that veteran exhibition industry executive Travis Reid has joined RealD as the company's Chief Operating Officer. Over the years, Reid has been one of exhibition's most prominent, respected and successful executives during a career where he helped oversee early industry-wide conversion to digital cinema, and ran one of the world's largest and most vibrant theatre operations. As COO of RealD, he will oversee all operations for the visual technology company. Reid will report directly to Lewis based out of the company's Beverly Hills office. "Travis is an accomplished and wellliked pro. I am thrilled to have him join our team and help us continue the RealD mission of providing the best visual experience in theatres and on display devices," said Lewis. Reid, who has a long history supporting RealD said, "I have watched with admiration as Michael and the RealD team have built a world-class technology company. I am honoured and excited to join

them and work together to take the company to the next level." Most recently, Reid served as President of Distribution for Broad Green Pictures and he previously has held executive positions at prominent exhibitors, cinema and technology companies including CEO of Screenvision, CEO of Digital Cinema Implementation Partners (DCIP) and CEO of Loews Cineplex Entertainment. While at DCIP he executed the financing and oversaw the initial stages of the company's 15,000screen conversion to digital cinema along with negotiating long term contracts with all the major studios. RealD has the world's largest 3D cinema platform with over of 28,000

current installations and a backlog of 7,000 including the addition of the recently announced 4,000 screen installation agreement with Wanda Cinema Line Corporation. RealD is used by approximately 1,200 exhibitors in 72 countries.

GDC Technology's Virtual Reality Solution A trusted name among professionals and moviegoers, GDC now delivers 3D, 120fps digital cinema solution beyond DCI specifications, and takes DTS:X through large premium format to virtual reality GDC Technology's undivided attention on all aspects of technology, presentation and operations inside the cinema auditorium and projection booth has introduced several revolutionary advancements to improve the moviegoing experience. With the determination of becoming the

trusted name not only among movie professionals but also among moviegoers, GDC continues to invest in developing new technologies to further enhance the experience such as High Dynamic Range (HDR) and High Frame Rate (HFR). Our latest development to thrill moviegoers is 3D 120fps (per eye) digital cinema solution that is beyond DCI specifications. During CinemaCon 2015, DTS in collaboration with GDC introduced DTS:X, a flexible, scalable and affordable object-based immersive

audio format, designed specifically for cinemas. In just over a year, more than 300 DTS:X screens have been installed or committed, and close to 200 auditoriums are playing an average of four blockbusters per month with DTS:X soundtrack in China. During CineAsia 2016, GDC Technology will showcase its virtual reality solution that combines stunning visuals, motional platforms and DTS:X. From large premium format, to virtual reality, GDC Technology takes DTS:X on a roll-out that continues to break new ground.

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Severtson Announces New Microperf Options for Folded Cinema Projection Screens; Featured At Expocine 2016 Severtson Screens, a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theatre markets, has announced that new microperf options are now available for its folded SeVision 3D GX line of cinema projection screens. The line will be featured during ExpoCine 2016, held in SĂŁo Paulo, Brazil from Nov. 16-18 at the Convention Center Frei Mug.

Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer. "This option is now the screen of choice for highend, premier theatres and cinema chains. The Severtson microperf viewing surface practically eliminates moirĂŠ which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen."

"Our new folded shipping method now makes international distribution of our industry-acclaimed S?Vision 3D GX highly affordable, reducing international shipping costs by up to 70 percent," explained Toby Severtson, president and CEO of Severtson Corp. "Besides standard perforated white and sliver screens, we now also offer the immensely popular microperf option to the folded SeVision 3D GX line of cinema projection screens for international shipment. Since its recent launch, we've had to renovate our facility and upgrade our machinery to keep up with worldwide demand." According to Severtson, microperf offers multiple benefits versus standard perforation screens, such as seven percent open space against the traditional 4.5 percent open space. He added that microperf is also the perfect solution for 4k, 8k, 12k and even higher projection resolutions as these technologies becomes available in the future.

Severtson explained that they have been shipping these screens both domestically and internationally to very pleased customers who, up until recently, could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building.

"Microperf is becoming the industry standard and is what has put the 'folded' line over the top," added


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"Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide," Severtson continued. "And to top that off, our new cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and non-folded options." The new cinema screen price estimator is now live and available for Severtson's dealer base via its website as well as a mobile app for Apple iOS and Android

Smartphones. Once the dealer is registered with an account and granted access to the website, the tool provides product and packaging price estimates for Severtson cinema screens as soon as a dealer inputs the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product's weight and container dimensions, which the tool also provides. For each estimate requested, dealers will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees. Shipping costs associated with such large packages as these were out-ofreach for so many customers up until recently. Now, Severtson Screens' SeVision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. "Severtson's new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theatres and is more convenient for installers as folded screens are much easier to get into buildings and uncrate than standard long-tube roll packaging... especially when a theatre is in a unique structure, such as a high-rise or multi-story theatre complex," added Maxwell.

Vue International Opens Second IMAX Theatre in Denmark IMAX Corporation and Vue International (Vue), one of the world's leading cinema operators, announced an agreement for an IMAX theatre to be added to the CinemaxX multiplex at the Bruun's Galleri Shopping Centre in Aarhus, Denmark. The theatre will launch with the release of Rogue One: A Star Wars Story in December. The deal brings to four Vue's IMAX total network with two in Denmark and two in England. The CinemaxX IMAX theatre in Aarhus marks Vue's second IMAX theatre in Denmark. The first, located in the CinemaxX multiplex in Copenhagen, also marked the first commercial IMAX theatre in the country. Since its April 2015 launch, the Copenhagen site has generated approximately 18 percent of the gross box office for all major blockbusters released in Denmark and also ranks as the fifth highestgrossing IMAX theatre in Europe and the 12th worldwide. "The IMAX brand, cutting-edge technology and exciting lineup of films delivers a superior cinema experience that drives box office results, as evidenced by the extraordinary success of our IMAX theatre in Copenhagen - which we hope to replicate in Aarhus," said Tim Richards, CEO, Vue International. "As we continue to expand our circuit globally, IMAX will serve as an important a part of our growth strategy."

proud to build on our partnership with one of the most respected exhibitors in Europe and we look forward to bringing IMAX to more audiences across Vue's network."

MediaMation Names New CEO and Continues Global Growth of MX4D Theatres with Wanda Group As a leading pioneer of 4D technology, MediaMation, Inc. (MMI) is an innovator in creating immersive experiences that have entertained audiences for the last 25 years. Known for its visionary products and turnkey solutions in interactive entertainment for cinemas, attractions, fountain shows and more, MMI recently announced an expansion of their partnership with the Wanda Group to install 100 MX4D Motion EFX Theatres in China.

MediaMation opened their first location with Wanda Cinema Line, China's biggest movie theatre operator, in the southern city of Nanning in early 2015. This was followed soon after by another in Changchun and in Wanda's hometown of Dalian. Currently MMI has installed 39 Wanda MX4D Motion EFX Theatres in China and will be rapidly expanding to other locations. China is now the world's second-largest film market, and the country is expected to surpass North America as the biggest box-office territory in the next few years. MMI entered the cinema market in 2012 with the rollout of 15 MX4D Motion EFX Theatres for Cinemex Theatres in Mexico, followed by a 7 theatre roll out for Cine Colombia, Colombia. They quickly expanded into several large theatre rollouts globally. In 2015, the company reached new heights when Sony Business Solutions selected MX4D Motion EFX technology to be installed in 12 Toho Theatres, the largest cinema chain in Japan‌ with 4 more to be installed this year. Locally, National Amusements, parent company to Viacom and CBS Corporation, will open its third MX4D Motion EFX Theatre in the east coast. An integral part of MMI's growth has been its long-standing partnership with Merlin Entertainments, the worlds 2nd largest themed location entertainment company. Since 2007, MMI has sold/installed 11 LEGOLAND

"The agreement is a testament to the successful introduction of IMAX in Denmark, which revealed the huge demand for a fully immersive cinema experience in the country. I can't think of a better film to launch the site than Rogue One, since its predecessor, Star Wars: The Force Awakens, was the highest-grossing IMAX title in Denmark," said Andrew Cripps, President of International and EVP, IMAX Corporation. "We are December 2016-February 2017


Discovery Center 4D EFX theatres in the U.S., Canada and China, with expansion to Australia planned for 2017. As MMI's aggressive growth continues, Daniel Jamele has taken on the role of CEO to oversee the company's holdings in the U.S. and China, after acting as MMI's Vice President and CTO for many years. In this new role, Daniel is making great strides in advancing MMI's array of venues with innovative VR and gaming technology, eSports and other breakthrough experiences for audiences. Alison Jamele, former president and CEO of MediaMation, will continue her leadership as MMI's Executive Vice President, heading up special projects where she is harmonizing the U.S. and China activities and directing business and expansion plans. "Focusing my efforts to specific expansion opportunities will allow me the flexibility to work more closely with our various partners," says Alison. "We could not be more thrilled at the growth and expansion of MediaMation. Without the dedication from our incredible staff who continue to push the envelope and our loyal partners and clients who have worked with us over the years, MediaMation would not have grown to where we are today," says Daniel Jamele, CEO. "Because of this, we remain deeply committed to innovation and creating the best interactive and immersive 4D experience for our customers across the globe, and are excited for continued growth going into 2017 and beyond." Over the past 25 years, MediaMation has devoted and committed its technology to various non-profit organizations. Theater 7000 Inner City Movement in Philadelphia was able to combine the use of MMI's interactive 4D seats in a large multiprojector dome theatre, with live action to help underserved children to create, act and perform in live productions.


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City Centre Sharjah's Enhancement will Include a Refreshing New Interior Design City Centre Sharjah, one of the emirate's largest and leading shopping destinations, will undergo Dh 260 million redevelopment initiative set for completion in the last quarter of 2017, with hundreds of direct and indirect jobs being created. The announcement was made by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa as part of its recent commitment to invest a further Dh 30 billion in the UAE by 2026. The announcement comes as a result of the company's analysis into the changing needs of both residents and tourists in the UAE's thirdlargest emirate. While increasing the mall's fashion and lifestyle brands by 25 new storefronts, boosting the total number of retailers to 150 and adding 13,700 sqm of retail space, City Centre Sharjah's expansion will also include a 12-screen VOX Cinemas with the latest cinematic technologies, a City Centre Clinic for the healthcare needs of the surrounding communities, and four new dining options. "Underscoring Majid Al Futtaim's commitment to create great moments for everyone, every day, our Dh 260 Million investment in expanding and repositioning. City Centre Sharjah will complement the company's new super-regional mall being developed in Al Zahia as well as the expansion of City Centre Ajman - reflecting the growth opportunities that we see in the UAE's Northern Emirates throughout the next decade," said Ghaith Shocair, Chief Executive Officer Shopping Malls at Majid Al Futtaim Properties. City Centre Sharjah's enhancement will include an interior design refresh for a more contemporary

look and feel, including significant natural light throughout the expanded mall. Upgraded public areas and facilities such as prayer rooms, as well as improved entry points via welcome courts and 700 new covered parking spots, are set to increase the mall's aesthetics and accessibility. As the mall expands its retail, leisure, and health offering, it becomes an even more vital member of the community, hosting a range of compelling events and promotions for families, students from nearby universities, and tourists. The redevelopment of existing assets such as City Centre Sharjah is a key element of Majid Al Futtaim's overall UAE strategy announced in June 2016: to open 10 new City Centre destinations, 28 cinemas, 40 Carrefour supermarkets and a 740,000 sqm community also located in Sharjah, by the end of 2020. Mall operations will continue as normal for all tenants that are not going under redevelopment. Majid Al Futtaim's priority is to deliver an enhanced visitors' experience at City Centre Sharjah, and has planned for minimal disruption during this period.


Korat Cineplex

Winds of Change

The largest operator of movie theatres in Thailand, Major Cineplexhas been bringing state-of the-art entertainment to cinema enthusiasts in the country for years. Post EGV group's merger with Major Cineplex Group, Mall Korat undergoes a full-scale renovation. Under the able leadership of Major's Chairman, Vicha Poolvaraluck, world-class cinematic experience comes to Korat Cineplex.

Major Cineplex group, the largest operator of movie theatres in Thailand, has been bringing worldclass entertainment to cinema enthusiasts in the country. It's been growing by leaps and bounds under the able and efficient leadership of its Chairman, Vicha Poolvaraluk. The theatre chain also expanded beyond Thailand with the launch of its first Cineplex in Phnom Penh, Cambodia. EGV - The Mall Korat is yet another example of its success stories.

EGV's Merger with Major Cineplex Group Ever since its inception in August 2000, EGV - The Mall Korat, under EGV group, had established itself as a major powerhouse of the cinema industry in the North-eastern region of Thailand. EGV group, along with its business operation, later merged with Major Cineplex Group, making them the true heavy weight of the industry with over 70% market share. Under the leadership of Vicha

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Poolvaraluck, the winds of change arrived for Korat... He saw that after nearly 16 years of successful operation, the mall deserved a facelift. Together with landlord of The Mall group, they decided to go for a full-scale renovation of the Mall Korat. "Korat has always been a strategic front, a gateway to the entire Northeastern region and a base for our expansion" said Chairman, Vicha Poolvaraluck."I feel the timing is right for this grand renovation, we want to make a statement," he added.

World-Class Cinematic Experience With the farsighted vision of cinema tycoon Vicha Poolvaraluck, the new heart of Korat was created with one goal in mind, "to bring world-class cinematic experience to Korat". The newly renovated, full-scale makeover Korat Cineplex was officially opened on 8 October 2016. This time around,


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it boasts a fully loaded arsenal that includes the introduction of E-San's first VIP theatre the Ultra Screen, capable of housing 32 very exclusive guests and the 60-seat 4DX theatre making in debut in the region as well. In addition, there are 8 full digital cinemas offering crystal clear images and crisp sounds in both 2D and 3D formats, with total capacity of 2,457 seats. The new and

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improved facilities as well as strong emphasis on luxurious and elegant vibe with 5-star service would surely put Korat Cineplex on the map, rivalling even the very best cinemas in Thailand.


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As Major Cineplex Group continues to strengthen its empire, the majestic return of Korat Cineplex will undoubtedly propelthe region's cinematic scene to new heights.


Cinemas Procinal

Sets New Standards with Christie The recent opening of Cinemas Procinal at Viva La Ceja is proving to be a milestone in the lives of the town's 70,000 inhabitants, given that it is not only its first shopping mall but also its very first cinema offering the excellence of Christie.

First all-Christie Entertainment Complex in Colombia Christie, a leader in creating and delivering the world's best visual and audio experiences, announced that Cinemas Procinal La Ceja is Colombia's first multiplex to adopt the Christie Vive Audio sound system. This fourscreen theatre is located in the Viva La Ceja shopping mall in the Antioquía department, which until now had no

cinemas to its name. The new multiplex has also equipped all of its screens with Christie Solaria projectors, making it the first all-Christie entertainment complex in Colombia. The recent opening of Viva La Ceja is proving to be a milestone in the lives of the town's 70,000 inhabitants,

given that it is not only its first shopping mall but also its very first cinema. With a floor area of 16,000 square meters and 100 units, the people of La Ceja can now find everything they are looking for without having to travel to other neighbouring towns and cities.

• INSTALLS • and easy deployment which saves on installation time, while the shallow depth means that they fit in even the narrowest spaces behind the screen. They offer an unbeatable option at a competitive price, without sacrificing quality or reliability, to exhibitors looking to improve the sound in their theatres.

Offering Exceptional Movie Experience The Cinemas Procinal multiplex in La Ceja has four screens with a total capacity of 663 spectators. Two of the screens are equipped with VibroSound technology, exclusive to Procinal, which gives the audience the added sensation of movement in their seats to convey an even better experience of the movie. To ensure an optimum experience for spectators, the audio was a truly critical factor for Cinemas Procinal. The company was looking for the best solution and that's when Christie Vive Audio made its appearance. "After having studied the design, configuration and functioning of Vive Audio, we quickly realized that the capacity, quality and dimension of sound that this technology can deliver exactly what we were after," explained Juan Carlos Mayungo, managing and financial director of Cinemas Procinal. He went on to add that "it's obvious just how many hours of work and testing the Christie team dedicated to

the Vive Audio system. Our longstanding relationship with Christie meant that we were already aware of the reliability of its projectors, so we decided to take the next step and go for its cinema sound system." The connection between Cinemas Procinal and Christie goes back a long way and in fact more than half of its roughly 150 screens throughout the country are equipped with the brand's projectors. Specifically, Cinemas Procinal has equipped its theatres at La Ceja with the Vive Audio LS Series with 7.1 distributed sound applications, including LS1 screen channel loudspeakers, LS1S surround loudspeakers, S118 subwoofers, as well as a variety of CDA Series Class D amplifiers. The end result is a completely-enveloping cinema sound environment that affords exceptional performance and power. The loudspeakers from the Christie Vive Audio LS Series utilize planar ribbon driver technology, with its low distortion and superior transitory response characteristics. Likewise, the single-enclosure design enables quick

Patrick Artiaga, director of Business Development in Christie's Audio division, said "It is an honour for us that Cinemas Procinal has chosen our revolutionary cinema sound solution for its new multiplex. The loudspeakers in the Christie Vive Audio LS Series are a cost-effective entry to superior cinema sound, ensuring the perfect reproduction of high resolution sound and high dynamic range in compliance with DCI standards." In addition to Christie Vive Audio, the new multiplex is also using DLP Cinema technology projectors from the Christie Solaria Series to equip its four screens. Three of them have Christie CP2220projectors (22,000 lumens, 2K resolution upgradable to 4K) and the fourth has a Christie CP2215 projector (15,000 lumens, 2K resolution).

Latest in a Long List Cinemas Procinal La Ceja is now the latest in a long list of film theatres offering complete Christie cinema solutions that are setting new standards in superior cinema experiences. Diego López Villamil, general manager of Christie NOLA (North Latin America), said: "Cinemas Procinal is always at the forefront of new film technologies. The combination of Christie projectors with Vive Audio sound will ensure that its customers at La Ceja will enjoy the ultimate movie-going experience." Spectators' response to the new film theatres couldn't be better. "Our customers are thrilled with the new screens and we are getting really positive feedback," concluded Juan Carlos Mayungo, who also underscored Christie's excellent post-sales support.


December 2016-February 2017


Shaw Theatres at Punggol

With its launch at Waterway Point, Punggol, Shaw Theatres has more than doubled its total number of screens from 30 to 66, and increased the total number of seats from some 6,200 to over 10,600 in Singapore.

Shaw Theatres, the well-known movie theatre chain in Singapore, opens at Waterway Point, Punggol. The theatre comprises 11 screens, including an IMAX theatre, and is located in close proximity to the residents of North-East of Singapore. This is Shaw Theatres' ninth location, and the fourth that has opened over the last six years and all in suburban districts - i.e. Shaw Theatres Seletar in Seletar (December 2014), Shaw Theatres JCube in Jurong East (April

2012), and Shaw Theatres nex in Serangoon Central (December 2010). Waterway Point is strategically located minutes from the Punggol

MRT Station, and Punggol bus interchange. It is a commercial mall make up of 4 levels inclusive of 2 basements. Movie-goers will be able to shop, dine and entertain in roundthe-clock F&B outlets. The theatre features the latest in cinema technologies like IMAX, Dolby 7.1 Surround and RealD 3D systems. With the four new suburban cinemas, Shaw Theatres has more than doubled its total number of screens from 30 to 66, and increased the total number of seats from some 6,200 to over 10,600. In the process, Shaw Theatres has also increased the number of digital IMAX screens to three, which allows it to deliver the world's most immersive movie experience to even more local audience. December 2016-February 2017


• INSTALLS • "Our strategy of going to the heartlands and commitment to bringing the best movie experiences to our patrons, has paid off. We are confident that the demand for a premium movie-going experience will continue to rise in Singapore. For example, IMAX accounted for 75% of our first hour advance ticket sales for Star Wars: The Force Awakens. Our patrons can look forward to more blockbusters released in IMAX like Batman vs Superman: Dawn of Justice (release on 24 March) and Marvel's Captain America: Civil War (release on 28 April) which will feature select footage shot with IMAX cameras," says Mark Shaw, Executive Vice President of Operations, Shaw Theatres. "With a good distribution of screens in the city as well as in the heartlands, Shaw Theatres will be able to offer a greater variety of movie titles to our patrons. For this Chinese New Year, we will be releasing sequels to box office hits such as From Vegas to Macau III and The Monkey King 2, as well as local film such as Jack Neo's Long Long


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Time Ago. Audiences who are looking for critically acclaimed and

Academy Award nominated titles can also enjoy a variety of films like Room, The Revenant (also in IMAX) and Spotlight at our theatres. Our programming will ensure that Punggol is the one stop location for the best and latest big screen movie entertainment from Hollywood as well as around the world," says Christopher Shaw, Executive Vice President of Film Distribution.


MBO Cinemas

On a Makeover Spree

With 26 locations and a total 191 screens, MBO is the 3rd largest cinema chain in Malaysia. Its 8-screen Cineplex in The Spring shopping mall at Kuching gets a vibrant facelift. Mariam Yazmin El-Bacha, Operations Director, MBO Cinemas, walks us through the details of the well-planned renovation of the cinema.

It's a kaleidoscope of cultures, cuisines and arts. A diverse bustling city on the island of Borneo, Malaysia, Kuching is the capital of the state of Sarawak. Here is a city that seamlessly blends vintage colonial buildings and modern structures. This picturesque city is home to the vibrant The Spring shopping mall that endeavours to create lively and memorable retail experiences. It's more than just a marketplace for many international retailers in Sarawak. It's an outlet where the residents of Kuching finally have an opportunity to shop for the brands they always wanted to without having to travel.

total seating capacity of 1,584 with the largest hall accommodating 426 seats. The Cineplex has a 3D projector and a hall designated for couple seats, which can accommodate about 50 couples. Apart from giving world-class movie entertainment to the people of Sarawak, MBO Cinemas is also a

major attraction among growing number of tourists, catering to visitors from Sabah and Peninsular Malaysia as well as abroad. In January 2016, the multiplex completed the renovation of their flagship location. This marked the beginning of their refurbishment programme of 15 MBO locations

MBO at The Spring MBO is the 3rd largest cinema chain in Malaysia, with 26 locations and a total 191 screens all over Malaysia. MBO Cinemas opened its 8-screen Cineplex in June 2009 at The Spring shopping mall. The Cineplex, located on the top floor of the mall, has a

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• INSTALLS • around Malaysia, which will be completed by 2018. "The way our guest are engaging with us has changed over the years. Fifteen years ago, the cinemas were spaces where transactions happened. What we called: Tic, Tac, Toe. Box Office, Concessions, Halls. But all of that has changed now," observes MBO Cinemas Operations Director Mariam, Yazmin El-Bacha.

Good Ol' MBO… Highlights •

The cinema presents Sarawak's first and only premier hall with an exclusive lounge, comfortable recliner seats as well as food and beverage offerings.

Hall 5 features an Auro 3D sound system that provides an unrivaled three dimensional sound experiences and pristine quality, the first and only in Sarawak.

Patrons can enjoy great drinks, cakes and snacks at MBO's café, Cafecito which is located at the main lobby.

The whole cinema, especially the box office and the concession stand, have been fully refurbished.

There is a kids' playground within the café's premises too.

It is All About the Experience There's a sea change in the way consumers and their experience is perceived today. People feel that they have a space in cinemas for them to relax, enjoy a coffee, get delicious popcorn and watch amazing movies. MBO's new locations are reflecting this perspective. Cafes, Premier lounges and Kids Halls, as well as PLF screen where patrons have state-of-the-art technology are being introduced.


December 2016-February 2017

The lobby in Kuching was very typical of old MBO cinemas. They had lots of red and blue (the company colours), with a design that was a bit old fashioned and almost baroque. Besides from the look and feel of the cinema, the two hot spots in the lobby (Ticket box and Concessions) were not designed following operational standards of "station concept", making transactions longer, as staff would have to run back and forth to get popcorn and drinks. "Keeping these in mind we went on to the design phase, thinking of improving operation and mobility for our team as well as the guest experience. For our new projects, we usually work with architects from overseas, however this time, since it was a renovation, we decided to engage with a renowned local architect who had done cinemas before and understood the importance of checking old drawings," explains Mariam.

• INSTALLS • Popcorn Machine. Earlier, the popcorn machine lost the space as the main character in concessions and was put behind in a kitchen, mainly due to operational reasons. Now people can hear, smell and see the popcorn while it is being made, generating that "hypnotic" effect on people. Something a popcorn warmer can never do!

Cafecito - the New Star Attraction At the back of the lobby, MBO has its new business unit. A cafĂŠ called Cafecito, and next to it, a playground for kids. At the Cafecito, The design phase took the longest as it needed every little move to be checked at the site.

The New Design The new design centres on improving the guest experience right from the moment of purchasing of tickets to the moment they leave the cinema. The cinema design respects the essential qualities of Sarawak, in which wood is the main character, exalting its noble and warm attributes in a hip and entertaining environment. "We used colours that exude refined tastes in a confortable and approachable way, hence the use of wood laminates in our counters to create the soft and warm inviting feel," she adds. Mirror laminate ceilings were used to cover the ceilings, giving the space (in not so high areas) amplitude and reflection. "We moved the box office outside, facing the common areas of the mall, increasing the number of POS and improving the ergonomics of the counter design," Mariam points out.

Popcorn Machine at the 'Forefront' At the concessions, the main "star" was brought to the front: The

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visitors can now enjoy barista style espresso coffee, frappuccinos, milkshakes, cakes and snacks. "We provide magazines and board games to our guests to enjoy while their kids are having fun at the playground," she says.

Sarawak's First Premier Hall MBO introduced a new concept called Premier Hall. Their biggest hall has been modified, incorporating the

"balcony" style where the top tier area of the cinema becomes an exclusive area. The Premier Hall has an exclusive entrance and private lounge. The access to this area of the cinema is through the Premier lounge. The decoration of the lounge is elegant and luxurious yet confortable. The seats are confortable sofas gliders from Ferco, complimenting the premier movie experience perfectly.

Star Club Loyalty Patrons can also join MBO StarClub loyalty programme for free and are entitled to many rewards by using their StarPoints to redeem free movie ticket, popcorn, drinks and other exclusive movie premiums. Members can also jump onto the Member's Priority Lane and get free movie tickets during their "birthday month". StarClub is a highly popular programme with more than one million members as of date.

Future Plans MBO has completed renovation at another site in Johor Bahru, where they incorporated a Cafecito, refurbishing the look and feel and improving operational design. Next on the list is renovation at Setapak location, a 7-screen that needs a facelift. Four other locations are also lined up for renovation. Plans for opening another five locations around the Klang Valley and key cities in Malaysian suburbs is in the pipeline.


December 2016-February 2017


GV Tiong Bahru

Fall in Love with Movies The renovated GV Tiong Bahru aspires to be "Easy, Express and Efficient" movie experience with its automated cinematic amenities. For many residents in the neighbourhood, Tiong Bahru is a place of fond memories, where they first fell in love with movies. One of Singapore's leading cinema exhibitors, Golden Village (GV) Multiplex Pte Ltd is indeed the pride of the island country. The company develops and operate modern, luxurious multiplex cinemas and is the first one-of-its-kind to personalize the movie-going experience through its Movie Club program. It has 11 multiplexes housing 92 screens with

locations at Yishun, Bishan Junction 8, Tiong Bahru Plaza, Jurong Point, Tampines Mall, Great World City, Plaza Singapura, 112 Katong, City Square and VivoCity. In November 2014, GV expanded its circuit with the opening of GV Suntec City, Golden Village's downtown flagship, boasting eight auditoriums and three Gold Class halls with a total capacity of 1,390 seats.

Golden Village Multiplex recently opened the revamped and renovated Tiong Bahru. The much-awaited cinema is now refurbished to offer a host of state-of-the-art facilities to make your movie viewing experience easy and comfortable. The renovated cinema has five halls and comes fully equipped with 789 green Grandeur cinema seats and 11 seats for physically challenged. The spacious Grandeur seats come with ergonomic features that make movie watching a comfortable experience. Its cinema halls are also equipped with Induction Loop, a technology that makes it easier for hearing impaired individuals to fully appreciate a movie's audio.

Ease, Express & Unparalleled Comfort Aspiring to deliver an "Easy, Express and Efficient" movie experience, GV Tiong Bahru comes with Automated December 2016-February 2017


• INSTALLS • Ticketing Machines that make it quick and hassle-free for cinemagoers to purchase tickets and food using their credit cards, pre-paid cards or cash. Patrons who have booked online can enter movie halls using Quick Tix, a QR code sent to their mobile phones which can be scanned at the cinema's two-lane auto gate. There is also a dedicated express pick-up counter for food and beverage which have been pre-ordered online. The reopening of the cinema was met with much enthusiasm by residents of Tiong Bahru, an estate that is home to several generations of Singaporean families, working expatriates and has become famous in recent years for its lively café scene. Even during the renovations, many patrons often went to check if the cinema was open, as they were keen to watch movies without leaving the comforts of their neighbourhood. For many residents, GV Tiong Bahru is a place of fond memories, where they first fell in love with movies. GV Tiong Bahru is the latest GV cinema to go through major upgrades in recent years. The refurbishment of GV's cinemas started with GV Yishun in 2010, followed by GV Jurong Point in April 2012, GV Plaza in December 2012, GV Grand, Great World City in 2013, GV Bishan in 2014 and GV Tampines in 2015. The upgrading of GV's cinemas is testament of the company's commitment in providing state-ofthe-art cinema facilities to moviegoers. It also shows that the cinema industry continues to thrive amidst alternative entertainment options such as streaming sites.

Pride of Singapore The prime mover in the introduction of the multiplex to Asia, Golden Village's first imprint in Singapore was made on 28 May 1992 with the successful opening of the Yishun 10 cinema complex. Today, GV has a reputation of offering the widest choice of movies, unparalleled comfort, state-of-the-art design,


December 2016-February 2017

prime locations and convenience. Additionally, GV constantly upgrades its IT capabilities to enhance the consumer experience with notable recent additions such as Quick tix, its enhanced iGV app and the auto-gate system. Established in 1993, Golden Village Pictures (GVP) is Singapore's leading independent film distributor, releasing a wide range of blockbusters such as American Sniper, San Andreas and the Divergent series to Asian Delights including Jackie Chan's CZ12, Police Story 2013 and Stephen Chow's Journey to the West: Conquering the Demons. GVP is also the top distributor for home-grown films including ILO ILO and the Ah Boys to Men series.




December 2016-February 2017

• SPECIAL STORY • The largest operator of movie theatres in Thailand, Major Cineplex Group has several accolades to its credit. From launching its first Cineplex in Phnom Penh, Cambodia to bagging the Exhibitor of the Year Award at CineAsia, Hong Kong in 2014, its milestones stand testimony to the success story called Major. With its aggressive expansion strategy, the Group has a total of 650 screens. WESTGATE, East Ville, and Promenade are the significant projects of the year. These are a prime example of its expansion goal to bring entertainment to the people in areas where people currently have no convenient access to cinema. Enhancing lifestyle, creating a recreational place for hangout and job opportunities for locals in remote areas... These serve as a testament to the mission of Major Cineplex group, "to bring the best movie experience in areas where people currently have no convenient access to cinema." Under the leadership of its Chairman Vicha Poolvaraluk, the group has been presenting world-class entertainment to its patrons. TheatreWorld catches up with the man who is on the Forbes list of Thailand's 50 richest people. Excerpts from the interview: How did your tryst with Major Cineplex begin? Where did it all start? At the very beginning, I conceptualized a standalone Cineplex; a cinema combined with entertainment complex. Back then it was a very new idea; no one had ever done it before in Thailand.

When the opportunity presented itself, I built Major Pinklao, the first Cineplex of my empire. The result was overwhelmingly good; we disrupted the market dominated by single screen theatres and completely changed the industry landscape. Major Cineplex has been expanding in a big way. Tell us about your latest branch at WESTGATE, East Ville, Promenade. Our expansion strategy has always been aggressive. To date, we have a total of 650 screens. This year, we have 3 big projects: WESTGATE, East Ville, and Promenade. These are a prime example of our expansion goal to bring entertainment to the people in areas where people currently have no convenient access to cinema. We look to enhance lifestyle, create a place to hang out as well as job opportunities for locals in the area. WESTGATE, East Ville, and Promenade are all in the outskirts of Bangkok. This very fact serves as a testament to the mission of Major Cineplex group, 'to bring the best movie experience to the customer'. Your flagship Paragon Cineplex is in for big innovation. Share some details of the innovation with us. We consider Paragon Cineplex to be our flagship branch -- the "Best Cinema in the World." The underlying focus at Paragon Cineplex is design and technology, hand in hand. We design our branch as a super luxury hotel and put a lot of emphasis in the design elements of this branch in order to create a "timeless" cinema. For the ultimate

luxury seekers, we offer unmatched elegance with the most luxurious and suitably most expensive cinema in Thailand called "Enigma the Shadow Screen". It comes with stateof-the-art bed seats, unmatched personal service and attention to customer needs, and members only exclusivity. We also provide VIP theatres in Bangkok Airways Blue Ribbon Screens, which comes with cocoon seats and snacks and beverage in and exclusively dedicated, elegant lounge. On the technology side, Paragon Cineplex also boasts a full-scale Krungsri IMAX theatre with screen as high as an 8-storey building and crystal clear, crisp sound system. There's also a TRUE 4DX theatre, which comes with 13 effects from shaking chairs, to scents, or air blowing in your face, which makes you feel like part of the movie instead of passive viewing. Thailand's biggest theatre Siam Pavalai, the Pride of Siam, which can hold over 1,000 audiences in a 2-storey balcony Opera House style theatre, is being revamped with a new laser projector and five audio system for crystal clear image and crisp sound. As for our regular theatres, we are using realD 3D, the most advanced technology to ensure we offer the best and brightest image. Siam Paragon is celebrating its 10-year landmark. What's the secret of its success? What are the future plans for Siam Paragon? Paragon Cineplex is our most successful branch in terms of revenue, admission, customer

The largest operator of movie theatres in Thailand, Major Cineplex Group is significantly increasing its presence in the CLMV region today. Presenting world-class entertainment to its patrons, the cinema group creates a complete ecosystem of lifestyle destination, which extends far beyond just movies. TheatreWorld catches up with Chairman Vicha Poolvaraluk, who features in Forbes list of Thailand's 50 richest people. It's only a testament to his relentless dedication, passion and hard work.

December 2016-February 2017


• SPECIAL STORY • satisfaction and prestige. The key emphasis at Paragon Cineplex is innovation. Whether it is in terms of technology, designs, or even service, we pride ourselves in challenging the status quo and constantly improving. We make it our mission to leave the very best impressions at all touch points with a customer. We have a team of Movie Butlers dedicated to catch every opportunity we have to communicate with our customers; learn more about who they are and what they like; and we try to improve our service quality from there. Customers are new to this kind of luxury in theatres; they may have seen it in 5-star hotels but not in cinemas. Additionally, this is the branch where we first test all of our newest technologies and applications to further enhance our customers' experience. Tell us more about how Thai cinema has been evolving over the years. How are Thai films competing with Hollywood movies in SEA market? Thai cinema is still in a growth stage. There are still many places with no access to a quality cinema so there is still room for expansion. We are growing at about 15% or about 6080 screens every year. Countries in Southeast Asian region share a lot of similarities in terms of culture, religion and philosophy. When it comes to movies, it's really no surprise that Thai movies have received such tremendous support from our neighbours, and I strongly believe that Thai movies can definitely take on Hollywood movies in this market. So our audience isn't just 67 million Thais, but also the 200 million people in the whole CLMV region as well. To cope with that demand, we have created 4 production houses: M39, Talent1, Transformation Film, and CJ Major dedicated to making high profile and high production value


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Thai films. Aside from SEA, Thai movies are also the main traffic driver in upcountry Thailand (outside Bangkok), which goes hand in hand with our aggressive outward expansion strategy as well. Current market share of Thai films is around 30%; we hope to drive it up to 60% in 3 years. How is Major Cineplex creating a strong foothold in neighbouring countries? Tell us more about its presence in CLMV region. We opened our first branch abroad in Phnom Penh, Cambodia almost three years ago and it proves to be an instant success, selling over 1.2 million tickets a year. We have recently opened up two more in Vientiane and Pakse, Laos. Although these branches are still in infancy stage, I believe they have tremendous growth potential going forward and we are looking to expand into Myanmar as well as Vietnam. How has the consumer behaviour changed and how is Major Cineplex adapting to the changing dynamics? Cinema industry today has a lot more competitors than ever before, both direct and indirect. Social media platforms such as Facebook, Twitter, and Instagram have become the major mediums for connecting with our customers. Online games are occupying more and more of our customer's time. The challenge for us as a leader in cinema industry is to develop ourselves fast enough to cope with lifestyle changes. We differentiate ourselves by offering unmatched cinematic experience unique to Major Cineplex -- from luxury seats and grand lounges to the state-ofthe-art projector and sound system. In addition, we utilize all social media platforms to connect with our customers and we have improvised

accordingly to offer presence on all of those platforms. We have teams creating platform specific contents and we are building our YouTube channel to be the destination for watching movie trailers and updates in the movie world. Prompt feedbacks from customers have also enabled us to identify areas of weakness and improve the quality of service. In the future, we hope to integrate mobile payment technology and QR code check-in to create 100% self-service and completely eliminate the needs for box office. How does Major Cineplex cope with the increasing expectations and changing technology; competing with not just other theatres but services such as Netflix. Our target customers are 18-35 years old; 70% are single. This group has purchasing power as well as the time to spend their money; their interest is geared towards beauty, fitness and lifestyle. We understand that this specific group is highly digitized, but we also believe that regardless of all the digital entertainments available, they still have time for enjoying the cinema. In the future, we see that Video on Demand and online content from providers like YouTube could pose threat to our business model, so we try to evolve further. We do not see ourselves as just provider of movies, but we provide lifestyle experience; we provide a social place for people to mingle; we offer hotel-level facility, and we provide restaurant quality food and snacks. In a way, we try to create a complete ecosystem of lifestyle destination which extends far beyond just movies. Tell us more about your customer segmentation strategy. MGen membership card is our main tool for segmentation. We currently

• SPECIAL STORY • offer 6 MGen cards to various age group: Kids, Students, Senior Citizens, IMAX, Regular, and First Class - an invitation only card for heavy user. Big Data management allows us to collect very specific data on customer spending behaviour and turn it into valuable marketing insights, which in turn, help us create promotions and loyalty programs that are more appealing and tailormade specifically to each segment. Major Cineplex believes in enlarging its customer base through sponsorship partners. Please elaborate on this strategy. Our goal is to provide the best cinematic experience to our customers. This sometimes means that the investment that goes into building a very luxurious cinema can be very high, but we still want to keep our ticket price affordable to our consumers. On the basis of simple ticket revenue the investment is sometimes, frankly, not economic. This is where our sponsors come in; we work very closely with them to understand their outreach and communication strategies, and to develop in collaboration with them, packages that allow them to efficiently and effectively execute their strategies in partnership with us. The sponsorship fee money they provide goes into keeping the ticket price at reasonable level. Our partners, because of the collaborative approach we follow, also help us promote our facilities, thus expanding our customer base as well. Everybody wins, starting primarily with our mutual consumers. What is your long-term vision for Major Cineplex? Share some of your goals for the next five years. In terms of our product offerings, we want to have 1,000 screens by 2020, with a growing emphasis on expansion of our network outside of

Thailand. We also want to increase consumption rate of our customer base. We look at Korea, for example, where their movie ticket to population ratio is about 3:1; meaning each person in the country visits the theatre 3 times per year on average. In Thailand, that number is about 2:3, with our total number of movie tickets sold annually still less than our total population. We hope that by providing more access to movie theatres in upcountry locations, we could boost that number up somewhere closer to our more developed international counterparts. Tell us more about your ventures in the pipeline, especially overseas expansion. We are looking to increase our exposure in CLMV region, mainly Myanmar and Vietnam, because of the high growth potential and relatively low competition -- a "blue ocean" of opportunity. The challenge is to find local partners that share our vision and can provide meaningful insights to help smoothen the process. You are on the Forbes list of Thailand's 50 richest. How does it

feel? What would you define as the secret of your success? I'm very honoured and humbled by the award. I view myself as a guy trying to achieve his dream of providing world-class cinematic experience. I know I still have a long way to go but the acknowledgement tells me I'm heading in the right direction and I'm very grateful for that. As for the "secret of success", I don't think I can name one specific thing that singularly assures success. Rather, it's a combination of dedication, passion and a lot of hard work by a lot of dedicated and loyal team members. I'm very fortunate to be able to do what I love and that has given me the strength and perseverance to overcome many obstacles and keep going forward. As someone in the movie industry, I think it's only right for me to quote one of my favourite characters, Rocky Balboa: "You, me, or nobody is gonna hit as hard as life. But it ain't about how hard ya hit. It's about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That's how winning is done!"

December 2016-February 2017



Michael's Green Paper Michael Karagosian speaks about the motion picture industry's transition to digital cinema, the most significant transition in motion pictures since the introduction of sound. In this issue, he speaks on ASC's new test protocol and the patent policy…

ASC Releases Test Protocol to Guide Next Generation Cinema The American Society of Cinematographers (ASC) Next Generation Cinema Display (NGCD) subcommittee released its Cinema Display Evaluation Plan and Test Protocol, available at the ASC web site. As one of the co-chairs of the subcommittee that produced the report, and its editor, I'll also point readers to an article co-authored with long-time friend and esteemed co-chair Eric Rodli in Digital Cinema Report, where we address many of the background issues that led to development of the Test Protocol. The ASC document represents the first step taken towards the goal of identifying where value is created from the filmmaker's point-of-view. While the Digital CInema Report article does a fine job of explaining "why" the Test Protocol is important, I will further explain here the dynamics that such an effort will drive.

If next generation cinema is to embrace higher dynamic range in picture, the economics of producing such images in cinema will have to improve significantly. Today, for example, a Dolby Cinema projector is said to cost over $1M. While delivering pictures with stunning dynamic range, even Dolby doesn't refer to the images produced as high dynamic range. An HDR version of the projector would be prohibitively expensive, if even technically possible. The point to make is that the ASC Test Protocol isn't designed to prove that today's technology is adequate for an HDR experience. Instead, knowing that technology often finds a way to solve problems, the intent is to highlight the goals that should be achieved. More than one technology is likely to emerge. Two such technologies have already been

discussed in this publication: direct LED displays and the phasemodulation technology under development by Vancouver-based MTT Technologies (now owned by Barco). For these technologies to be cinema-ready, more R&D is needed, and R&D funds in a world without equipment subsidies are precious. Technology providers need to know where the target is in order to invest efficiently. And those who set the target need to do so with an eye on creating an experience that's more than just "better," but highly valued by movie-goers. If the ASC effort succeeds, it will produce a set of materials that will allow technology providers to evaluate their work towards producing next generation displays and projectors. That output requires several steps, of which only the first is described in the Test Protocol.

Time to Tidy Up the Patent Policy Standards development organizations, known as SDOs, inevitably face patent issues in their work. The ISO MPEG standards committee is perhaps the most successful in the area of patents. SMPTE not so much. While SMPTE prides itself by attempting to model its procedures after ISO, SMPTE caters to a very different set of members, with a far smaller budget, which contributes to problems in the area of intellectual property that would not normally occur in ISO. MPEG succeeds with intellectual property because it is organized to be


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pro-business around the world. Formed in 1988, it famously embraced the role of intellectual property in shared technology by creating a mechanism for pooling patents from multiple companies. MPEG offered the opportunity for all players to share the pie, on the basis that it's better to have a small slice of a very large pie, than to have a big slice of nothing. ISO can accomplish this because it is an international standards body But standards bodies such as MPEG address the consumer market, which by any measure is massively larger

than the cinema market. The entire worldwide footprint of digital cinema media blocks, for example, is less than 2 weeks of worldwide shipments of wireless headsets. In the hierarchy of standards organizations, ISO is top of the ladder. ISO's membership consists of one representative per country, which in the case of the US, is ANSI (American National Standards Institute). ANSI's membership consists of numerous standards bodies and organizations in the US, including SMPTE. Neither ISO nor ANSI allow individuals to be members. SMPTE,

• TECHNOLOGY • on the other hand, only allows individuals to be members. Budgets and legal resources are sized accordingly. SMPTE caters to the media industry, and its smallness and membership of individuals fosters a rich environment of experts for standards development. But when it comes to intellectual property, it is the companies that are the actors. It should be no surprise, then, that SMPTE operates in a very different environment than ISO when it comes to patents. While SMPTE prides itself as modeling policies around those of ISO, its rules for managing patent disclosures are proving to be inadequate. The declaration of essential claims is where a problem has come up. SMPTE has a professionally prepared patent statement that is to completed and submitted along with an input document to a committee. The purpose of this is to fairly disclose the submission of technology that incorporates intellectual property. If essential claims are declared to exist, the company has 45 days to disclose

them. Disclosure is important, as it puts competing interests within the committee on a level playing field. Following disclosure, alternatives can be sought to replace elements that infringe, for example. There is the odd chance that a contentious situation could occur where a competitor disagrees that the essential claims are valid. Not all matters can be resolved in a standards committee. But without disclosure, the playing field will be anything but level. SMPTE, however, provides no consequence for not following through with an agreement to disclose essential claims. The tendency is to shove enforcement of patent statements off to volunteer chairs of committees. Such chairs are typically engineers, and rarely versed in handling legal documents, nor did they accept the role with the expectation to do so. In the case of 25CSS, one such patent statement has been allowed to go over a year without follow through for essential claims by the submitter of technology. Fortunately, no committee activity based on the

input document has yet taken place. But this will change, in which case it would be very wrong to allow nonenforcement to continue. The right thing to do is to enforce the 45 day rule, and provide a consequence. If a company claims to have essential claims, it must put them on the table within the allotted time frame. If it fails to do so, then the patent statement should be declared void, and the company given the opportunity to re-submit a new patent statement declaring that no essential claims exist. If the company doesn't wish to to do this, then both the patent statement and the input document should be rejected. A clean and clear set of rules such as these are simple to uniformly enforce and would go a long way towards creating a fair environment for standards development. (The author Michael Karagosian is President of MKPE Consulting LLC, consultancy for business development of new technologies in cinema, and publisher of mkpeReport)


17-20 October 2016 Miami, Florida

Yet another power-packed convention that brought executives together from across the country to create the best movie experience possible! ShowEast, one of the movie industry's biggest networking events, is a special expo and convention that brings people from the industry together to celebrate cinema. With immense networking opportunities, dedicated social areas, fun-filled events, including the opening night reception, lunch and breakfast on the floor, ShowEast was more than a tradeshow. The convention featured a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important

entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.


programming decisions. Powerhouse seminars and presentations offered valuable insight from top executives on the latest industry trends and concerns; while the EXPO experience offered delegates a glance at the latest and newest technologies,

TheatreWorld Magazine at the Publication Bin


December 2016-February 2017

Presentations by: 20th Century Fox International; Warner Bros. Pictures International; and Paramount Pictures Intl

Digital Platforms and Marketing Trends

Executive Roundtable - The Expansion of Hollywood

Screening & Expo

Award Presentations •

Bingham Ray Spirit Award: James Schamus, Filmmaker & Producer

Al Shapiro Distinguished Service Award: Bob Bagby, President & CEO, B&B Theatres

Salah M Hassanein Humanitarian Award: Tim Warner, Consultant & Former CEO, Cinemark

Dan Fellman Show "E" Award: Spencer Klein, Executive Vice President & General Sales Manager, 20th Century Fox


9-13 October 2016 Jupiters Hotel & Casino Gold Coast, Gold Coast, Australia Australian International Movie Convention a five-day celebration themed "all that is great about the movies". A record-breaking delegation of over 1,000 converged for the five-night/ four-day convention, where film distributors screened films, trailers and top-secret teasers from their upcoming slates; box office and achievement awards were presented and industry panels covered issues from piracy to trends in cinemas to social media marketing and more. At the opening AIMC session Graham Burke, Co-Executive Chairman and Co-Chief Executive Officer of Village Roadshow, presented an impassioned address about piracy, entitled The Piracy Plague: A Five-Step Solution Awards & Recognition The convention closed with the CocaCola Finale Wrap party, a spectacular evening hosted by Weekend Sunrise's Jason "Jabba" Davis, with Dami Im and the Gold Coast's own Koi Boys providing entertainment, and industry achievement awards presented to: •

Sam Neill DCNZM OBE (AIMC Lifetime Achievement), whose acceptance speech thrilled delegates in Jupiters Ballroom, as he shared messages received from friends including Bryan Brown, Rob Sitch and John Cleese congratulating him on his award. Sam Neill's friend and Hunt for the Wilderpeople Director Taika Waititi attended the evening.

Sue Milliken AO (AIMC Lifetime Achievement Award) - Film producer and writer

Anthony Buckley AO (Murray Forrest Award for Excellence in Filmcraft) - Film producer/editor

Chris Hemsworth received the AIMC Star of the Year Award but was not in attendance.

have paid off. Mike Baard and his team at Universal were the perfect partner on The Dressmaker and I can't thank the exhibitors enough for getting behind the film".

Of the seven feature films screened at AIMC, three were Australian: Don't Tell - attended by cast members Jack Thompson AM, Rachel Griffiths, Sara West, Gyton Grantley, Martin Sacks and Robert Coleby Jasper Jones - introduced by Director Rachel Perkins Lion - Sue and Saroo Brierley, the mother and son at the heart of this incredible true story were special guests at this screening in an evening presented by Screen Australia and Transmission Films Box office behemoths, Aussie recordbreakers and independent gems were acknowledged with awards at AIMC 2016: •

Gold Box Office Achievement Award for the Highest Grossing Film in Australia for 2015-16 as well as the Award for the Highest Grossing 3D Film in Australia went to Star Wars: The Force Awakens, with a box office gross in Australia of AUD$93,810,011 .

Box Office Achievement Award for the Highest Grossing Film in New Zealand for 2015-16 went to Star Wars: The Force Awakens with a box office gross of NZD$14.6 million.

Highest Grossing Australian Film for 2015-2016 was The Dressmaker with a box office gross of AUD$20,271,661- on collecting the award, Producer Sue Maslin said: "This is the most important award that any producer could share as it shows that our efforts to connect with the audience

Highest Grossing New Zealand Film for 2015-2106 was Hunt For The Wilderpeople with a box office gross of AUD$11,228,909.

A special AIMC Award was presented to David Stratton and Margaret Pomeranz during the convention in recognition of their incomparable partnership and immeasurable contribution to the Australian film industry. Both David and Margaret were present to collect their awards. Guest presenters at AIMC 2016 included Directors Rachel Perkins (Bran Nue Dae, Jasper Jones), Stephan Elliott (The Adventures of {Priscilla, Queen of the Desert), Greg McLean (Wolf Creek) and actor Ben Mingay from Hacksaw Ridge, who presented at the Australian Independent Distributors Association (AIDA) Dinner & Awards. Tim League, founder and CEO of Alamo Drafthouse Cinemas, Drafthouse Films and Fantastic Fest and part of the vanguard shaping the evolving movie-going experience in the US, delivered a standout keynote address. Known for the zero tolerance policy on mobile phones that forms part of the etiquette required of The Alamo patrons, this social mediasavvy all-rounder discussed his unique programming and intheatre dining offerings which are proving hugely successful, especially to tech-obsessed younger audiences.

December 2016-February 2017



6-8 December 2016 Hong Kong

Now in its 22nd year, CineAsia continues to be one of the most effective ways to network and do business with theatre owners, managers, buyers, and operators from all over Asia. CineAsia is a convention and tradeshow dedicated to the needs of the movie theatre industry. It brings together the key decision makers from every major, regional and independent theatre circuit with the major International Film Distributors, as well as the manufacturers of products, services and technologies for the movie theatre industry. CineAsia includes screenings of upcoming films, product reel presentations, educational seminars, special events and awards galas. At CineAsia, attendees will get the chance to hear about the current trends and new state-ofthe-art technologies in the motion picture industry. Join your cinema exhibition, distribution, and motion picture industry colleagues to network; and see product presentations and screenings of major Hollywood films soon to be


December 2016-February 2017

released in Asia. Attendees will also get the opportunity to visit the Trade Show where you will find the latest equipment, products, and technologies to help make your theatre a must-attend destination. Exhibitors include Manufacturer of Acoustical Fabric: for cinemas, auditorium, banquets; Distributor of imported carpets: for cinema with special stainproof, static control, fire retardant property in nylon, polypropleen, printed and tufted loop pile, cut pile and punched technology; Manufacturer of specialised chair fabric: for cinema houses specialised in jacquard, plain, knitted and various textures with fire retardant and water replacement property.


2016 Products & Services •

Headphones, Sub Woofers, Bookshelf Speakers, In-ceiling Speakers, Computer Speakers, Home Theatre

Nugget Popper, Goldrush Popper, Antique T-2000 Popper, Econo Merchant Counter And Floor Model Popper, Bun Warmer, Roll Mobile Warmer



LED Lights, LED Downlight, LED Light, Halogen Lamps, compact fluorescent lamps, Electronic Control Gear

Thermal Ctp, Mask Inspection System, Automatic Optical Inspection System, Haze Rate Measurement Head, Direct Imaging System, Flexo Letterpress Ctp


Exhibitors Advanced Specialty Lighting


Mediamation - Rio Asia



Mennel Popcorn

321 406

21-23 MARCH

Beijing Quinette Greatwall Seats


Mesbur + Smith Architects


C Cretors & Co


Ningbo Soundking Electronics & Sound 616

CFG Appotronics Digital Cinema Technology


Osram Asia Pacific



Preferred Popcorn


Caiz Optronics


Pulz Electronics


Camatic Seating


QSC Audio Products


27-30 MARCH


Qingdao Boss Flame Retardant Textile Materials


China Film Digital Giant Screen




Qube Wire


19-22 JUNE





D-Box Technologies


Schneider Kreuznach




Screen Solution



Easi Ticketing


Seating Spectrum


Ferco Seating Systems


Shenzhen Future 3D Tech


Figueras International Seating


Shenzhen Hengchuangbaolai Tech


First Audio Manufacturing


Shenzhen Hony Optical


Foshan Carandi Furniture Manufacturing


Shenzhen Timewaying Technology


Shionpong Furniture


Showtime Analytics


Changzhou Plusrite Specialty Lighting 523

Fuyi Acoustics Products Design & Development GDC Technology

609A 311

Gabo Filters


Galalite Screens


Gold Medal Products


Sony Corp (Hong Kong)


Spectro Screen



Strong/MDI Screen Systems



Studio X


Sydeco Acoustics



Golden Dynamic Enterprises


Golden Link



Guangzhou Leadcom Seating


TK Architects


Guangzhou Plato New Material




Guangzhou Shuqee Digital Tech


Unipolar Technology


Harkness Screens





Vista Group


Integ Process Group


Weaver Popcorn Company


KCS - Kelonik Cinema Sound


Wuhu Star Huge Screen




Xiamen Xfd Machinery & Technology 606

Klipsch Group


Yuyu Lighting


Krix Loudspeakers


Zimage Motion




Pub Bin



December 2016-February 2017



12-13 December 2016 Madinat Jumeirah, Dubai

International Showbiz Expo (ISBE) 2016 is a unique platform and one-of-its-kind in the region to bring together cinema and entertainment industry professionals from exhibition and distribution, to the equipment and concession areas. ISBE now in its 3rd year brings together cinema owners, operators, distributors, equipment buyers and other industry professionals under one roof, giving them an opportunity to find the latest and best technologies, entertainment and concession offerings. Over 2,000 trade visitors will have unparalleled opportunity to interact, network and celebrate the movie going experience and cinema industry. ISBE will attract cinema executives from around 30 countries. The event includes tradeshow, industry seminars, award program, studio showcases, social networking events and cinema site visits.

Trade Show It's a two-day trade show that provides networking and business opportunity for cinema owners with equipment providers and suppliers of concession products. Here's a perfect business platform


December 2016-February 2017

to showcase your products and services to cinema professionals from around the world.

Awards ISBE Life Time Achievement Award ISBE Special Achievement Award

Forum •


An opportunity for all cinema professionals to attend complimentary sessions on technology, concession, ticket sales, revenue generation and marketing. Meet the experts on different aspects of operating cinema facilities and gain valuable knowledge and understanding.

ISBE Multiple of the Year Award ISBE Tech Cinema Award ISBE Standalone Cinema Award ISBE Partnership Award ISBE Design Cinema Award ISBE Innovation Award

Attendee Profile Cinema Owners/ Operators Studio Senior Executives Film Distributors

Studio Showcase

Concessions Professionals

Exclusive must-see premiere feature screenings will be presented by local and international studios. 2015 featured EuropaCorp, Gulf Films, Yash Raj Films, Sony Pictures and Century Fox with exclusive slate of new titles and major releases.

Cinema Equipment Buyers/ Distributors

Cinema Site Visits

Exhibitor Profile

By Invitation, only cinema site visits will provide an opportunity for exhibitors and cinema owners from other regions to visit some of the stateof-the-art cinema theatres in UAE.

Cinema seating

Cinema Marketing Executives Cinema Operation Executives Entrepreneurs and Investors Allied Industry Professional

Sound systems and equipment Screens 3D and 4D cinemas Digital cinema projection systems

Social Networking Events

Concession products

Unique opportunity for cinema professionals and exhibitors to network and engage in social events planned by ISBE.

Digital cinema servers


BigCineExpo Part 2 - Continued from the previous issue

The Compelling Reasons "5.1 or 7.1 or Immersive Sound - A great debate!", an insightful discussion at Big Cine Expo 2016 at Chennai Trade Centre, Chennai is one of the most significant topics in the cinema exhibition industry today. Distinguished industry experts from across India put forth their thoughts on the subject. Big Cine Expo is the first-of-its-kind event to successfully present an International Trade Show & Convention for Multiplexes, Single-Screens and Malls in India.



Renjith S Nair - Domain Manager (Immersive Audio), Real Image Media Technologies

By the end of 2016 India could see a lot of immersive sound installation taking away the conventional 5.1 or 7.1 surround sound. Theatre owners are bit confused to go in for the new technology or keep the existing sound, ROI, increased foot falls, etc and also many manufacturers coming up with their own technology. A great debate!

Raj Vartak - Head, Cinema Sales & Content Services, Dolby Labs Anirvan Ghose - Director, Pulz Electronics R P Balamurugan - Executive Director, Pro Visual Audio Joyson Kumar - Vice President, AGS Cinemas

Moderator: S Sankarshan - Director Technical, Sonics


December 2016-February 2017

Discussion: S Sankarshan - Director Technical, Sonics started the discussion by quizzing the panellists on the common cinemagoers' understanding of sound experience

vis-à-vis the visual elements and the possible measures that can improve their understanding. The panellists opined that sound technology, 5.1 or 7.1 or Immersive Sound, cannot be seen in isolation and that it is part of the larger business of entertainment. Raj Vartak - Head, Cinema Sales & Content Services, Dolby Labs, also shared titbits from his personal experience. He explained that although a lay person may not know the technology but can definitely see the difference. Anirvan Ghose Director, Pulz Electronics and Renjith S Nair - Domain Manager (Immersive Audio), Real Image Media Technologies, also agreed that sound technology may not be a well

• BUSINESS TRENDS • understood subject but it's an integral part of the film viewing experience. According to the panellists, return on investment (ROI) and viability was a challenge and not the awareness levels of exhibitors. Good sound quality also emerged as a compelling reason for the audiences to come to theatre despite television and other entertainment media and the big P - Piracy. RP Balamurugan - Executive Director, Pro Visual Audio and Joyson Kumar Vice President, AGS Cinemas

reiterated their confidence in the power of big screen cinema vis-à-vis home theatre. Maintaining the standards in system integration and calibration was also a point of discussion. Being an exhibitor himself, Joyson highlighted the challenges faced by cinema owners in keeping up the standards and the reasons for compromise, if any.


and so did the dilemma of being unable to interact directly with the technology engineers of the companies in question. For the industry, whether it is 5.1 or 7.1 or Immersive Sound - the choice will depend on difference the new technology makes to cinema viewing experience. The challenges of retaining the customers and ensuring they visit again should be the deciding factor.

The right price point emerged as one of the concerns among the audiences

Projection Technology - The Ever-Changing Future "4K/Laser/3D - Future-Proof Technology in Projection", an insightful discussion at Big Cine Expo 2016 at Chennai Trade Centre, Chennai was one of the most interactive sessions of the event. Distinguished panellists, both Indian and international, gave their perspective into emerging technologies - challenges and opportunities. Big Cine Expo is the first-of-its-kind event to successfully present an International Trade Show & Convention for Multiplexes, Single-Screens and Malls in India.


Media Technologies

Rajesh Patkar, Deputy General Manager, Christie Digital India


Nico De Clercq - Strategic Marketing Manager, Barco Adam MacDonald - Director, MasterImage 3D Yusuf S Galabhaiwala - Galalite Screens

Moderator: Manojkumar Madhavan - Head of CorpCom & Marketing, Real Image

Cinema viewing has always been an enigmatic and unique experience. Technology trends in cinema projection have evolved over the years and one can see a paradigm shift towards adopting the best and the latest. The cinema exhibition sector in India has become highly mature and the future technology migration adoption is happening with a great deal of pragmatism and critical insight. The industry leaders present the best

future-proof projection technology for the cinema exhibition industry in India and world over.

Discussion: The moderator of the session, Manojkumar Madhavan, Head of CorpCom & Marketing, Real Image Media Technologies, opened the panel discussion tracing the evolution of projection technologies from analog to digital. He pointed out that the technology landscape has changed tremendously in the last 20 years and that almost 300 plus theatres have 4K projection today. December 2016-February 2017


• BUSINESS TRENDS • Nico De Clercq - Strategic Marketing Manager, Barco, analysed the trends from a global perspective. He elaborated on the increased demand for differentiating premium experiences and increased focus on operational efficiency in mainstream cinema. Premium cinema is the primary growth driver for exhibitors aiming to keep the experience level high and seats filled. After all, there are 2000 - 3000 PLF (premium large format) screens worldwide today! In his presentation, Nico elaborated on how laser technology can help exhibitors execute on the key trends on premium experiences and operational efficiency. He also explained how laser offers best business case for premium theatres in terms of image quality, increase in frequency of audience visit and value for money.

Rajesh Patkar, Deputy General Manager, Christie Digital India elucidated the changing trends from lamp to laser phosphor to RGB laser and future of cinema illumination. He pointed out that while exhibitors have more choices than ever before, they need to analyze the cost, lifetime, screen size and image performance. Yusuf S Galabhaiwala - Galalite Screens, heading one of the oldest family-run businesses of India, shared his personal experience in the projection industry. He also talked about the factors that influence the screen selection.

Takeaway: While each panellist had his own opinion on the future of projection illumination technology, what emerged as one of the major challenges is the multitude of choices before the cinema exhibitors! Technology is forever evolving and cannot be future proofed! Cinema exhibitors need to take into account the cost and performance ratios. While China and India are seen as the emerging markets for projection sales today, the market dynamics and the characteristic features of these economies are very different from each other.

Adam MacDonald - Director, MasterImage 3D, emphasised the progressive nature of technology and explained the global penetration of 3D and its growth prospects.

Some Presentations Master Class on Cinema Sound Design Presenter: Samir Mistry - Application Engineer - Cinema Sound, Harman International In his informative and insightful presentation, Samir traced the history of cinema sound, audio standards, acoustics, screen, speakers and their installation, system alignment and the future outlook. The presentation touched upon the types of cinema and sound formats, system equalization standards and the factors affecting sound response. Besides outlining the acoustics requirement, Mr Mistry highlighted the screen selection criterion. He also presented in detail the technicalities of sound selection and installation. Bottomline: Money spent on good quality sound and projection equipment and screen is well worthwhile.


December 2016-February 2017


Why Maintaining Presentation Quality Matters? Presenters: Matt Jahans - Director, Cinema Technology, Harkness Screens Richard Mitchell - VP Global Marketing & Commercial Development, Harkness Screen The presentation by Matt Jahans and Richard Mitchell was an interesting session on the importance of giving cinema patrons the "right experience" which is not just another "average" offering. This includes a combination of state-of-the-art audio and visual experience. They emphasized the importance of screen monitoring; a well-trained staff; appropriate auditorium positioning and the list of factors that affect the presentation quality. Bottomline: Giving your customers quality viewing experience will ensure they keep coming back to your cinema.

Provoking Single-Screen to Multi-Screen Adaptation Presenters: Shubhashish Modi & Satish Shetty, Arris Architects Jaiswin T. Jayan, Jaithra Film Exhibitors The presentation by Shubhashish and Satish began on an interrogative note: What propels single screen to multiplex conversion - choice, fancy or compulsion? A comparison between past and present scenario only highlighted that there is a considerable increase in occupancy after the screens are retrofitted. They also listed out a number of challenges in the retrofit program. The second part of the presentation focused on the planning, practicality and challenges involved in the technicalities of conversion. Jaiswin, in his talk, elaborated on the shortcomings and solutions from his personal experiences. He also emphasized the need to understand the 2-tier and 3-tier cities and the respective audiences. Bottomline: Conversion to multiplex is the only way to stay ahead in these times of cutting-edge competition.

December 2016-February 2017




A glimpse of movies coming soon‌ The Space Between Us


Production STX Entertainment

Production Sony Pictures

Director Peter Chelsom

Director Morten Tyldum

Starring Gary Oldman, Asa Butterfield

Starring Jennifer Lawrence, Chris Pratt

Genre Adventure

Genre Adventure

Collateral Beauty

Assassin's Creed

Production New Line Cinema

Production 20th Century Fox

Director David Frankel

Director Justin Kurzel

Starring Will Smith, Edward Norton

Starring M Fassbender, Marion Cotillard

Genre Drama

Genre Action, Adventure

Rogue One: A Star Wars Story


Production Walt Disney

Production Universal Pictures

Director Gareth Edwards

Director Garth Jennings

Starring Felicity Jones, Diego Luna

Starring M McConaughey, Reese Witherspoon

Genre Action, Sci-Fi

Genre Animation, Musical

December 2016-February 2017


F U T U R E A Monster Calls

Production Dimension Films

Director J Antonio Bayona

Director Franck Khalfoun

Starring Lewis MacDougall, Felicity Jones

Starring J Jason Leigh, Bella Thorne

Genre Drama, Fantasy

Genre Thriller, Horror

Underworld: Blood Wars Production 20th Century Fox

Production Screen Gems

Director John Hamburg

Director Anna Foerster

Starring James Franco, Bryan Cranston

Starring Kate Beckinsale, Theo James

Genre Comedy

Genre Thriller, Action


Monster Trucks Production TWC-Dimension

Production Paramount

Director Stephen Gaghan

Director Chris Wedge

Starring M McConaughey, Edgar Ramirez

Starring Lucas Till, Jane Levy

Genre Drama

Genre Animation


December 2016-February 2017

Amityville: The Awakening

Production Focus Features

Why Him?



The Bye Bye Man Production Paramount

Production STX Entertainment

Director Denzel Washington

Director Stacy Title

Starring Denzel Washington, Viola Davis

Starring Carrie-Anne Moss, Faye Dunaway

Genre Drama

Genre Thriller, Horror

F U T U R E Sleepless

R E L E A S E S Rings

Production Open Road Films

Production Paramount

Director Baran bo Odar

Director F. Javier GutiĂŠrrez

Starring Jamie Foxx, Michelle Monaghan

Starring Matilda Lutz, Alex Roe

Genre Drama, Action

Genre Thriller, Horror

xXx: Return of Xander Cage


Production Paramount

Production Open Road Films

Director D. J. Caruso

Director Eran Creevy

Starring Vin Diesel, Deepika Padukone

Starring Nicholas Hoult, Anthony Hopkins

Genre Action, Adventure

Genre Thriller, Action

Resident Evil: The Final Chapter

The LEGO Batman Movie

Production Screen Gems

Production Warner Bros.

Director Paul W.S. Anderson

Director Warner Bros.

Starring Milla Jovovich, Ali Larter

Starring Will Arnett, Zach Galifianakis

Genre Action, Horror

Genre Comedy, Action

A Dog's Purpose

Fifty Shades Darker

Production Universal Pictures

Production Universal Pictures

Director Lasse Hallstrom

Director James Foley

Starring Dennis Quaid, Peggy Lipton

Starring Jamie Dornan, Dakota Johnson

Genre Family

Genre Drama, Romance

December 2016-February 2017


F U T U R E The Great Wall

Ok Jaanu Production Legendary Pictures

Production Dharma Prod.

Director Zhang Yimou

Director Mani Ratnam

Starring Matt Damon, Jing Tian

Starring Shraddha Kapoor, Aditya Roy Kapur

Genre Thriller, Action

Genre Drama

A Cure for Wellness

Production Filmkraft Prod.

Director Gore Verbinski

Director Sanjay Gupta

Starring Dane DeHaan, Mia Goth

Starring Hrithik Roshan, Yami Gautam

Genre Thriller, Suspense

Genre Drama

Raees Production Yash Raj Films

Production Excel Entert.

Director Aditya Chopra

Director Rahul Dholakia

Starring Vaani Kapoor, Ranveer Singh

Starring Mahira Khan, Shah Rukh Khan

Genre Comedy, Romantic

Genre Action, Crime


December 2016-February 2017


Production 20th Century Fox




Singam 3 (Tamil) Production Aamir Khan Prod.

Production Studio Green

Director Nitesh Tiwari

Director Hari

Starring Aamir Khan, Sanya Malhotra

Starring Suriya Sivakumar, Shruthi Haasan

Genre Biographical

Genre Action, Drama

TheatreWorld ::: December16-February 2017  
TheatreWorld ::: December16-February 2017  

TheatreWorld is a guide to the cinema exhibition industry and technical design of a movie theatre published by Network208. TheatreWorld is t...