1 July 2025 Sucess Stories
EIC Survive & Thrive 2025
EIC Survive & Thrive IX
Success Stories July 2025
99 1
Story type #transformation (main category) #people & competency
Benefits ▸ Hausthene is now better positioned to compete globally.
Hausthene
▸ Revenue increase of 60% in the past year.
Transformation into full-service provider drives offshore market success Paulo Tezza
Thais Tezza
CEO
Partner and Director
How is Hausthene thriving? Hausthene Poliuretanos, a 100% Brazilian company established in 1982, is morphing from a traditional manufacturer into a fullservice engineering powerhouse. The company achieved remarkable 29% growth in 2024, reaching R$20m in annual revenue. Meanwhile, a strategic investment in building an internal engineering department enabled it to achieve Brazil’s first API 17L certification for polymeric bend restrictors. Integration of 3D printing technology has revolutionised development time, reducing mould production from 40-50 days to just one week. With aggressive growth projections of 40% for 2025, Hausthene is leveraging its newfound capabilities to pursue expansion into international markets. The challenge - Based in Mauá, São Paulo, Hausthene Polyurethanes faced a critical challenge as the offshore oil and gas market evolved beyond its traditional manufacturing capabilities. The company had always produced high-quality polyurethane parts for various industries, including oil and gas, but operated primarily as a manufacturer working from client-provided designs. This limited its ability to compete for higher-value projects and restricted their growth potential. The main challenge was that clients in the oil and gas sector were no longer providing complete project specifications. Instead, they were demanding suppliers to provide complete engineering solutions from concept to delivery. International competitors already operated under this model, creating significant competitive pressure. The market required not just manufacturing capabilities, but also analytical calculations, internal engineering expertise and the ability to develop proprietary solutions. Additionally, the company’s development timeline was a major impediment to competitiveness. Traditional mould production took 40-50 days, making rapid prototyping and client testing impossible. This lengthy process prevented Hausthene from meeting the agility demands of the oil and gas sector and other markets, where quick turnaround times are essential for securing contracts. The company also struggled with a fragmented client portfolio of approximately 400 accounts, which
made demand management and strategic planning difficult. The solution - Hausthene made its move in 2024 by creating a five-year plan that anticipated growth in the oil sector and recognised the need for engineering capabilities. The company initiated a comprehensive HR restructuring programme, moving beyond traditional manufacturing roles to establish an engineeringfocused structure. Rather than hiring established professionals from competitors, Hausthene chose to develop its own talent pipeline. This began with the recruitment of engineering interns and trainees, who were supplemented by external consultancy from market specialists and academics. Three engineering students are currently being trained internally, while the company collaborates with regional universities, partner engineering companies and experienced professors to strengthen its technical capabilities. A crucial technological breakthrough came with the adoption of 3D printing, which dramatically optimised development processes. What previously took 40-50 days now takes around a week, allowing for rapid prototyping and direct client testing. This enhancement freed up the technical team to focus on multiple projects simultaneously, and, in some cases, has enabled them to deliver up to four moulds in the time it previously took to produce one. Perhaps the most significant achievement was obtaining Brazil’s first API 17L certification for polymeric bend restrictors in 2023-2024. This certification required two years of intensive work, including hiring specialised personnel and developing sophisticated analytical capabilities. Ongoing investment in engineering processes has transformed how Hausthene approaches the market. It now provides complete design solutions rather than simply manufacturing from supplied drawings – this capability has attracted major clients such as NOV, Prysmian and STROHM, and particularly companies in the flexible segment who require comprehensive technical deliveries. The transformation has yielded impressive outcomes dates. Between the first quarter of 2024 and the same period in 2025, the
Key findings For young people ▸ Learn along the journey to find the right opportunities. For industry ▸ Plan for the future. For government ▸ Support medium-side business. They have strong potential for job generation.
Hausthene at a glance: Key products and services: polyurethane parts. Main industries served: ▸ Oil and gas – 50% ▸ Others (non-energy): mining, steel, packaging, glass, fiber – 50% Headquarters: Mauá, Brazil Year established: 1982 Number of employees: 40 Revenue: £2.6m Revenue from exports: 1%
company achieved 16% growth. Revenue increased from R$12.5m in 2023 to R$20m in 2024, representing a 60% increase year-onyear. Meanwhile, the company has successfully shifted from a fragmented portfolio of 400 accounts to focusing on approximately 70 clients in various industries, which has helped to improve both profitability and strategic focus. Currently, Hausthene, which already exports to Latin American countries is pursuing aggressive international expansion by targeting export opportunities in North America, Europe and the Middle East. It recently completed a first pilot project for the US market and is currently working on budgets for the Netherlands. Alongside this, the company is developing AI-enabled solutions such as a polyurethane agent, and exploring distribution partnerships to complement its engineering capabilities. This transformation from a traditional manufacturer to an engineering-driven company has positioned Hausthene to better compete globally. Its success demonstrates how strategic investment in engineering capabilities, combined with technological innovation and talent development, can enable a Brazilian company to challenge established international competitors in the high-value offshore energy market.