MARCH 2010 JUNE, 2008
VOLUME 9, 11,ISSUE ISSUE63
AVAILABLE AVAILABLEONLINE ONLINEAT ATTDA.ORG TDA.ORG
TDA Hosts a Successful Every Member MattersState Strategy Conference The Texas Dental Association hosted a State Strategy Conference March 5-6, 2010, at the Omni Rise’ Lyman, DDS, TDA Future Focus Committee Hotel in downtown Austin. This initial conference brought together from 14organization. constituent associations to Membership growth34isrepresentatives vital to any thriving The Texas Dental Association (TDA) Board is strongly exchange approaches and ideascommitted regarding legislative, public, andgoal institutional strategies to preserve to the Membership within the “TDAdesigned 2009” strategic plan, which addresses continued growth. the dentist’s role as head of theIdental teamto and protect theasfuture of dentistry. am proud report that, evidence of that commitment and for the second year in a row, the TDA received All participants agreed that more than organized dentistry must present a unified, thenow, following ADAever, awards in 2008: coordinated approach to access• to care that includes educating legislators and the public as toawhy Greatest Percentage Membership Net Gain: Texas had net gain of 198 members in the year 2007. alternative unsupervised practice models are not the solution for resolving access issues. • Top Constituent Dental Society with Greatest Percentage of Non-Members to Membership: The agenda included an exciting presentation by Dr. James Crall, American Academy of Pediatric Represents a conversion of 4.7 percent of non-members into membership at end of year 2007. Dentistry Child Advocate — National Health Policy Center UCLA He Retention advised the Rate Percentage in 2007: Represents a 97 • TopOral Constituent Dental Society to 2008. Improve representatives to acknowledge the percent significant disparitiesretention in oral health the population and from the previous year. Association rate,status whichamong is an increase of 7 percent develop plans aimed at addressing disparities. He also promoting oral health services as of 111 (L-R) Georgia Dental Association president Dr. • those Greatest Percentage of suggested New Dentist Members: Represents a gain new dentist members (those essential, not optional, health services. Kent Percy, Indiana Dental Association president dentists who are 1-9 years out of school). Dr. J. Mark Thomas, and TDA past president Dr. Overall, this first of hopefully many meetings was a resounding success and participants left knowing Another example of the commitment to the growth of our Association is the TDA Externship Program, which builds student awareness they had a network of valuable resources and opportunities to shape oral health policy about the national and Hilton Israelson. of organized dentistry. This innovative program, created in 2007, offers students the opportunity to gain insight into the different components state levels. The attendees agreed that organized dentistry must leverage collective resources to strengthen the of organized dentistry including legislative and regulatory affairs, membership, governance, continuing education, and charitable dentistry and practice environment for the profession and ensure the best possible dental care for the patient. to gain a better understanding of their role as future leaders of the dental team. The program is open to dental students from each of the three dental schools in Texas. This year the externship program will take place June 20 – June 27 in Austin at the TDA central office. As an ongoing effort to enhance the value and benefits of the Association, the TDA Council on Membership developed a survey that was sent to all members in 2006. The results clearly showed that members have a high satisfaction rating with benefits such as the TEXAS Meeting, TDA publications, and the ability to participate philanthropically in the TDA Smiles Foundation. A great number of the discounted programs offered to members through the TDA Perks Program also received a high satisfaction rating. In accordance with the strategic plan, the Council on Membership, will survey members again in 2009. Participation from all members and a collaborative effort between the ADA, TDA, and local component societies are the keys to successful membership recruitment and retention. We encourage every member to get involved whether it is by attending local meetings, taking part in Give Kids a Smile! Day activities, volunteering at a Texas Mission of Mercy, or participating in TDA Legislative Day activities Stategrowth Dental Society presidentand Dr. of organized (L-R) Kansas Dental Association president-elect (L-R) Mississippi Association ADA delegate in Austin. EachDental member matters and is essential (L-R) to theDelaware continued of our(DSDS) Association dentistry. Dr. James Russell Dumas, Louisiana Dental Association Sharon W e lsh, DSDS past president Dr. Charles Calhoon, Dr. David Hamel, Dental Association This is the seventh and final in a series of articles focused on the TDA’s accomplishments guided by the strategic plan. ToGeorgia view the entire plan, Patient and Alabama Dental Association president-elect Dr. Deborah Protection Task Force chair Dr. Ty Ivey, and Illinois president-elect Dr. Eddie Hebert, and Louisiana Dental log in at www.tda.org and click on “TDA 2009” under “Current Issues” on the member homepage. For more information, please contact Lyda Creus Association governmental affairs chair Dr. Bill Hall. Bishop. State Dental Society president-elect Dr. Darryll Beard. Molanphy, staff liaison to the Future Focus Committee, at the TDA central office, (512) 443-3675.
:T V TDA 2014:MAn Update ission
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Membership How did you complete that sentence? Our public image is one of the most important issues facing the TDA today. The fact is that creating a positive public imagewill is something we all striveand forparticipation every day in our personal Dentists value membership in the TDA.lives, our practice lives, and in our dental profession as a whole. The public’s perception of our profession consistently ranks at the top of our member’s concerns in the recent surveys that we have conducted. As a result, it isObjectives one of the seven goals (Public Image) of the strategic plan, TDA 2014. There are five objectives of the public image goal in TDA 2014, and they can be 1. in Improve perceived benefits of membership in TDA. found their entirety on the value TDA and website. By attaining these objectives, the TDA hopes to: 1) promote the dentist as the authority on oral health; 2) educate a. Increase members’ knowledge about the impact and benefits TDA membership. the public about the importance of oral health; 3) increase awareness about TDAofcharitable services; 4) promote the TDA member as a valuable member of the b. Ensure that components are an integral aspect of the membership process. community and 5) promote the collaborative efforts of the TDA with other health organizations. Create greater awareness of the availability of so thetoPeer Review, & Judicial, Management benefits. Youc.can imagine the depth and complexity of this issue, continue theEthics road traveled by and Risk TDA 2014 Public Image Goal d. Actively promote adherence to the Code of Ethics. earlier leaders of the TDA, your Future Focus Committee (the committee charged with overseeing e. Enhance communication with members non-members. TDA will promote a positive image of the implementation of the TDA 2014) recently asked oneand of the principles of the PulsePoint f. Build student awareness of and interest in organized dentistry andthe membership Group (an Austin-based communications management consulting firm) to address TDA Boardin TDA.the profession of dentistry ongoingofcontact with students throughout dental school. regardingg.the Ensure “public image” the TDA. Objectives: h. Work closely with dental faculty. What we learned is that not only areschool there many new ways for us to reach out to our members, 1. Promote the TDA dentist as the definitive i. and Evaluate number of nonmember dentists who attend andwith participate inisTDA activities (TEXAS Meeting, Smiles our patients the public at large, but that the best way to communicate someone still peer authority on all oral health issues to the Foundation programs, etc.). to peer. How that peer-to-peer communication takes place is what has changed so dramatically. The public and the medical community. Metrics rather lively discussion focused on the dramatic change brought about by social media. “Social media” Educate the public regarding the 1. umbrella Seventy percent for of active licensed dentists in TXYouTube, will be members of TDA 2009 (baseline2. of 68.5% in January 2007); increase is the definition Facebook, Twitter, My Space, etc. Haven’t heard by of those critical importance of good oral health. membership retention rate to 97 percent by April 2007 (baseline 96% in 2006). websites? A lot of us have not used or even heard of this “social media” phenomenon. However, of 3. affairs Promote awareness of TDA-sponsored a-d. Increase the number of dentists serving on component peer review andtoethics committees to attain a those websites just mentioned, Facebook alone has 400,000,000 users. Social media are the X and and judicial Y charitable services and increase public participation rate of 2-5 percent relative to the total number of component society members by August 2009. generations what newspaper, radio, and TV were to previous generations. recognition of people who participate. Ninety percent TX the dental school graduates actively in TX will be members 2.How does all of this of affect public image of the TDA? Whylicensed should we be interested in social of TDA five years after graduation (89% 4. Promote the image of the TDA dentist dental student conversion from thegathered graduating class of 2005 media? The dissemination of the information by the TDA mightinbeTexas). more accessible to our measured as a valuable member of the community. 3. Increase the number of member dentists actively participating in TDA by 1 percent a year (as by a variety of means younger members through social media. Will the TDA abandon the traditional medium we use 5. legislative Promote TDA’s collaborative efforts/ – participation at TX Meeting, TMOM, TXDDS, FSI programs, DENPAC participations, TDA day) with annual to communicate with one another? No, we will still have those avenues, but if we don’t look into partnerships with other oral health report to TDA Board by the Council on Membership. enhancing our presence in the social media arena, we may lose dentists who otherwise would be 4. Establish baseline at TDA activities (CAS, TDA Smiles Foundation,organizations. Membership) productive members. As theof oldnonmember saying goes, participation “If you aren’t the lead dog, the view never changes”. 5. Established baseline of members’ understanding of and satisfaction with the benefits of their TDA membership through Member Benefits and Services Survey (completed Nov 2006), re-evaluate % increase at that time for 2009. 6. Sixty-five percent of all full-time faculty will be TDA members by 2009 (2006 baseline = 63%).
TDA Presents Award to Rep. Chuck Hopson
TDA Member Receives Prestigious Medicaid in My Office? National Yes, I Think Award So! Dr. Xochitl Anderton Richard M. Smith, DDS of Lubbock named Geiger Gibson Emerging TDA Smiles Foundation Leader TMOM gains ardent advocate TDA Member Visits Haiti Ask President Dr.the Manuel Carrasco of Odessa Incoming President’s message shares experience Hilton Israelson, DDS TDA Member Inducted Into Honor Let’s Talk Society Outgoing President’s message Foundation A. TDA DavidSmiles May, Jr., DDS Fluoride Fest Lampasas 2008-2009 TDADental BoardFoundation of Directors Capital Area partnership Meet Your TDA Staff TDA’s Finance Director TDAnew Perks Program Dee Dee Delagarza TEXAS Meeting Preview Congratulations to TDA Evidence-based Tip of the Month Component Societies TSBDE Rule Update Streamline Your Insurance Claims Speeding up confirmation of benefits Medicaid and eligibilityUpdate TSBDE Rule Update April Requirements for dental office Journal News radiograph machines
Dr. R. Lee Clitheroe, TDA Future Focus Committee Development Manpower Advocacy Image ExcellenceDental Association The Public Image of the Texas is …
Inside Inside
At the conclusion of each legislative session, the TDA Board of Directors approves
The TDAinwill update strategic with statewide retreat in August of 2008. “Excellence Patient Advocacyit’s Awards” to select plan lawmakers whoanother were instrumental in assisting
TDA with its legislative agenda. The TDA proudly awarded Texas House Representative Chuck Hopson (R-Jacksonville) an award on February 22 in Jacksonville. Local dentists, elected officials, and the Speaker of the Texas House Joe Straus (R-San Antonio) attended the event. In addition to successfully carrying TDA’s dental assistant legislation through the 81st Legislative Session, Rep. Hopson was supportive of numerous bills related to oral health and medicine. As a pharmacist in Jacksonville, Rep. Hopson knows first-hand the many issues that health care providers face on a daily basis. (L-R) Pictured are Speaker of the Texas House Joe The event came at a pivotal time in the election process, just 1 week before the primary. Straus, Texas Rep. Chuck Hopson, recipient of the TDA Rep. Hopson faced opposition from two challengers and the award ceremony produced local “Excellence in Patient Advocacy Award,” and television and newspaper coverage. Rep. Hopson won his primary race with more than 60 TDA president Dr. Matthew B. Roberts. Photo2009. courtesy of the Jacksonville Daily Progress. percent the vote andAssociation will return members for a sixthfrom termacross to thethe Texas of TDA’s Representatives. In 2003,ofTexas Dental stateHouse develop first strategic plan, TDA
In Special the News Prosthodontics Issue TDA members in the news Removable Partial Dentures — Treatment Now and for July Journal News the Future Tooth Whitening: A ClinicalforReview Functional Impressions Complete Denture Fabrication TDA Historical Perspectives Dentists, dental hygienists, and the Edentulism and Comorbid Factors dental team The 2007 C.T. Rowland Award Around the State Orthodontic case report April 10 The El PasoFest, Dental Conference Fluoride Goliad April 15 – 17 Around the State
Star of the South Dental Meeting, Houston August 14: TDA Board Meeting April Texas 16 Austin, ADA 15th District Delegation Caucus15-19: Meeting, Austin October ADA Annual Session San Antonio, Texas
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linkedin.com, TEXAS Meeting search Photos“Texas Dental Association” texasmeeting.com/estore March TDJ Volunteer for ‘08 ADA tda.org/tdapublications tda.org/volunteerada08