London
Global Spotlight: London Calling
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By RISMedia Staff
ith years of experience in the property industry, the team at Capital Homes International is well positioned to find their clients the best properties available at any given time. Here, Carlo Nasti and Jonny Keightley—the firm’s directors— provide a glimpse into the burgeoning London market.
Please tell us about your firm. We’ve been in business for five years and work with a range of clients including large-scale developers, funds and individuals looking for the perfect home. We are based in Central London and focus on offering toplevel personal attention to our many prestigious clients, and we have no plans to change this business model. My partner Jonny and I work together on each transaction and will actively search for the right home for our buyers. Many, if not all, traditional agencies will only focus on 76 April 2022 RISMedia’s REAL ESTATE
Nasti and Keightley properties that their firm is instructed to sell; however, we search the entire market to ensure that the buyer receives more options and ultimately finds the perfect property.
What trends are you seeing in pricing? The average house price in London can vary depending on the location, style of property and whether the home is a freehold house or leasehold apartment/maisonette. In Prime Central London, you can expect to pay over £2,000 per square foot ($2,664 USD), but this can easily grow to £3,000 - £5,000-plus per square foot ($3,996 - $6,661 USD) for a unique apartment in the most prestigious location. Immediately outside of Prime Central London, in Zones 1 and 2, homes can be purchased for under £1,500 per square foot ($1,998 USD), with most properties being worth just over (or just under) £1,000 per square foot ($1,332 USD). The most affordable new builds in London will be found in Zones 3 outwards and can be purchased for as little as £550 per square foot ($666 USD). To put this into context, a well-known developer in the capital is currently selling one-bedroom apartments for £320,000 ($426,420 USD), two-
