Power Team Profi le – ‘Doogie

estate market works, the more the inner entrepreneur in me jumped at the challenge to compete.

BP: When did you decide to team, and why? JS: In 2015, when I joined Sotheby’s. I’m a bit of a control freak, and at fi rst it was hard for me to delegate. But as my business grew, I realized my time was more valuable in the fi eld with clients than trying to keep up with paperwork. Plus, I wanted my clients to have the ultimate consumer experience, and Sara is wonderful at ensuring that every client feels valued and confi dent that their transaction is in the best of hands.

BP: Why did you decide to expand your team? JS: One of my fi rst hires was my brother, Caleb, who was 18 when he came aboard, but had much the same mindset to succeed as I did. At about the same time, though, I hired a seasoned agent who could help handle our growing client list.

BP: What does the team look like today? JS: We have eight agents and a client-care support coordinator, plus Sara and a chief executive offi cer I brought on in 2020 to ensure the team is growing in all the right ways. We also have a full-time media director.

BP: How do you operate as a team? JS: Collaboration is key for us. We meet weekly to delegate and to stay up to date on all our transactions, new listings, business and so forth, plus we talk informally on a daily basis.

BP: Tell me a little about your market. JS: It’s primarily a second-home market that attracts high-end buyers who want to enjoy the beauty and lifestyle of Florida’s amazing Emerald Coast.

As leader of the 11-person Spears Group, Jonathan Spears is committed to staying ahead of the curve.

“We meet weekly to delegate and to stay up to date on all our transactions, new listings and business.”

JONATHAN SPEARS Team Leader, The Spears Group

Our average sale price is $2 million, and we’re proud to represent some of the fi nest properties from Destin to Panama City Beach, and all along the Gulf of Mexico.

BP: What are some of your proudest achievements? JS: We are most proud of the reputation we’ve established both as real estate investment advisors and as the premier team in our market. We closed more than $700 million in 2020 and 2021, and we were ranked by the Wall Street Journal as the No. 1 mid-sized real estate team in Florida and 11th in the nation.

BP: What are your goals going forward? JS: To stay ahead of the curve, for one thing, so that we can continue to be the best possible advisors for the highend clients in our present and emerging markets—and to create a process that can be replicated in other areas.

BP: Such as? JS: Colorado, for one, which enjoys a dynamic change of seasons and is attracting high-end buyers from all over the country these days as the pandemic drives changing lifestyles and priorities. We’d like to be able to leverage the Sotheby’s International brand to build an unmatched referral pipeline. RE

For more information, please visit spearsgroupfl .com.

Barbara Pronin is a contributing editor to RISMedia.