Sherri Johnson – 4 Strategies to

4 Strategies to Help Agents Launch Their Career

By Sherri Johnson

Every new real estate agent wants to create immediate success in launching their career. Your partnership with them includes assisting them to achieve this success quickly and effectively. And while not every agent is ready to launch, once you identify those who need to make money quickly and have the drive, passion and business plan to jump in immediately, it’s time to lead them into their first month of success, which can and should include at least one new listing and sale.

What role do you personally play in getting your agents their first listing or sale within their first 30 days? Are you making an impact or watching them launch their business? Act by implementing these four strategies to help launch your new agents and create the momentum that will keep them going.

1Start before they’re ready. The single best thing you can do for your agents is get them busy. They need to get in front of people and start going on appointments. They also need to be doing “Level 10” activities, not busy work. 2 Build their confidence. The best part of coaching is building up the confidence of your new agents to show them that they can and will be successful. Speak to them with confidence and teach them how to be confident in their daily sales activities. Your encouragement and confidence in them will bring out their own confidence.

3Implement your new agents into my exclusive GoldMine Pipeline™ System and Strategy. To create immediate results and build consistent and predictable income, your new agents need to start building a full pipeline of listing and buyer leads. When you incorporate my exclusive GoldMine Pipeline™ System, they’ll have more leads and be able to monetize the value of those leads. This system creates a backlog of future business, and when you give this to your agents, they can double or triple their income in one year.

4Create daily habits for success. Your new agents need to have successful daily habits that will create successful results. New agents often get lost in busy work and don’t create successful daily habits. Help them create a daily routine of action items that lead to listing and showing appointments.

Setting new agents up for success is your No. 1 priority for building confidence and creating income for both your agents and your office. Success breeds more success, and you will see that it is very contagious. You’ll be creating rockstar agents who will be contributing new listings, sales and revenue—and they’ll attribute their success to you. RE

The best part of coaching is building up the confidence of your new agents to show them that they can and will be successful.

Sherri Johnson is CEO and founder of Sherri Johnson Coaching & Consulting. Johnson offers individual and group real estate coaching, and is a preferred coach for multiple national brokerages. She consults and speaks for many leading organizations, including RISMedia, NAR, McKissock Learning and Homes.com.