WOMEN IN REAL ESTATE
ERA Event Integration: The Hera Society’s first virtual event will be held in December, with future in-person and virtual events held throughout the year at events including Fuel, ERA’s global conference, and Ignite, ERA’s broker/owner and managers conference. Leadership Workshops: Interactive workshops, held both virtually and in-person, will serve as forums for best-practice sharing, business planning and mentorship.
ERA Real Estate Launches the ‘Hera Society’ to Advance Women Leadership
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RA® Real Estate recently announced the launch of the “Hera Society,” a new group with a mission to strengthen both the individual and collective impact women real estate leaders have on the network, in the industry and in the communities they serve. The Hera Society celebrated the launch with an inaugural event during Ignite 2021, ERA’s conference for affiliated broker/owners and managers.
dustry for nearly 50 years. Despite the strong history It is a network of collaboraof women professionals tive leaders who have supin the real estate industry, ported one another’s growth there remain important opportunities to accelerate the and success since the brand’s advancement of women as founding—a natural extension of ERA’s culture is to brokerage owners and industry leaders. As a result, advance women’s leaderChris ship strategies within the ERA the ERA brand identified the need to create a dedicated platform brand and the industry,” says Sherry to offer resources, ideas and mentor- Chris, president and CEO, ERA® Real ship opportunities to drive the success Estate. “Building upon our strong founof affiliated women leaders now and dation of exceptional women leaders in the future. Inspired by the name within ERA and the support of Realogy of the Greek goddess of women through the What Moves Her platform, and families, the “Hera Society” will the Hera Society is well positioned to serve to help its members navigate offer members unique leadership dethe unique challenges to their pro- velopment opportunities, content and fessional growth, including financial new areas of impact.” fitness, leadership development and The Hera Society will feature several components to fuel engagement inclusion. “ERA has been a pillar of the in- with its members, including: 14 April 2022 RISMedia’s REAL ESTATE
Communications Channels: In addition to featuring content and highlighting leaders across the ERA brand’s social media channels, the Hera Society’s members will have exclusive access to a real-time communications platform to further encourage best practices and idea sharing beyond the leadership workshops. According to Lee Ann Roughton, national vice president, Franchise Performance, ERA® Real Estate, “The formation of the Hera Society demonstrates ERA’s commitment to fostering an environment where our affiliates can come together to discuss new ways to better leverage each other’s strengths and insights to grow and succeed.” “As a new franchise owner within ERA, I’m elated to be a part of the founding of the Hera Society,” says Erica Texada, broker/owner, ERA Brawn Sterling Real Estate. “The Hera Society will contribute to bridge gender gaps and drive women’s empowerment within and through the brand.” “I love the mission of the Hera Society,” says Tania Moore, qualifying broker, Wilkinson ERA Real Estate. “I’m inspired by the opportunity for women to unite, empower each other and positively impact the communities where we live, work and play.” RE
For more information, please visit www.era.com.
