Tender Rose: Caregiver Candidate Nurturing

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PAYCOM Email Letters

Nurture #1: Checking In

Hi [Candidate First Name], It’s been a while since we’ve been in touch. With more and more clients needing stellar care, we need more people like you to provide it. At Tender Rose, we appreciate the work you do. And we’ll thank you in lots of ways, like: • Paying more per hour than any other home care agency • Providing consistent hours and your schedule in advance • Supporting you with training and a full-time care coordinator • Matching you with the right client • Paying double time for holidays • Respecting your rights • Offering paid time off • Offering paid training We’re the best caregiving agency because we hire the best caregivers. To discover what it’s like to work at Tender Rose, check out our video. I hope to hear from you soon!

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Karoline Silva VP of Staf ng


Nurture #2: Premium Pay

Hi [Candidate First Name], People go into our line of work because of their heart, not their wallet—so you’re probably not expecting to get rich as a caregiver. But we believe the work you do is vital, the skills you have are essential, and you should be paid accordingly. We think your pay should be as high as your standards. At Tender Rose, you’ll have the ability to earn $45k–$85k annually working full-time. We’re dedicated to hiring the best of the best, so you can also expect a performance-based raise after 180 days, well-deserved paid time off to recharge, as well as health insurance, dental and vision plan options (for full-time employees). If you're interested in learning more about working at Tender Rose, check out our brochure or give us a call! We look forward to hearing from you,

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Karoline Silva VP of Staf ng


Hi [Candidate First Name], We’re proud to be the Bay Area’s leading one-on-one dementia care agency. But there are lots of other things that set Tender Rose apart. On our team, you’ll nd a stable career with the potential to evolve. We offer growth opportunities and promote from within—so if you have ambitions beyond caregiving, this could be a launchpad to a management role. You’ll also receive the best bene ts in the industry, a consistent work schedule, overtime pay, and 24/7 support. Check out what some of our employees have to say about working at Tender Rose here: https://www.tenderrose.com/careers/employee-insights I hope to hear from you soon,

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Karoline Silva VP of Staf ng

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Nurture #3: Career Growth Opportunities


Hi [Candidate First Name], If you’re currently working with another agency, we’re guessing you spend hours in your car, driving between clients from one short shift to another. That’s time spent in traf c instead of improving your clients’ quality of life. To us, that’s wasted time. At Tender Rose, we offer our caregivers 8–12-hour shifts and a more consistent schedule. That means you get to spend more time with each client—and more time making a difference. To learn more about how our full-time schedules give caregivers more control over their lives, check out our video. If you're ready to join us in making every day a good day for clients living with dementia, please let me know your current availability and schedule preferences. I hope to hear from you soon!

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Karoline Silva VP of Staf ng

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Nurture #4: Full-Time Schedules


Hi [Candidate First Name], We know caregiving is hard work. You need all the support you can get—not just during regular work hours but on evenings, weekends and even holidays. At Tender Rose, we’ve got your back around the clock. Whenever you need us, our managers and a dedicated team are available to help. We believe caregivers are what make our company exceptional. So we give you exceptional support right back. It’s been a while since you applied to join our team, and we may have new positions that t your skills. Check in and tell us your current availability. I hope to hear from you soon!

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Karoline Silva VP of Staf ng

Nurture #5: 24/7 Support


Nurture #6: Training & Education

Hi [Candidate First Name], You got into this work because you care about helping clients. And the best way to do that is to be prepared. At Tender Rose, we’ll fully prep you on every new client before you meet them. We’ll provide: • At least ve hours of paid dementia care training and orientation • A full assessment of the client’s condition • A detailed description of the care plan and up to six additional hours of paid training on the plan • Ongoing paid dementia care training to keep your skills sharp Most importantly, we’ll provide the respect and support you need to do the job you love. If you're ready to join us in making every day a good day for clients living with dementia, please let me know your current availability and schedule preferences. I hope to hear from you soon!

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Karoline Silva VP of Staf ng


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