FASHION FEATURE
SOLVING THE BIG PROBLEM WITH SMALL FASHION
P
etite Edits is a one-stop online shop for women 5’3” and under, of any body shape or size. Unfortunately, most regular sized clothing is measured on women 5’6” – 5’7” which means the length, hem, bust dart position, rise, shoulders, hip and waist, knee position on garments do not sit on the right places for petite women. For far too long women of 5’3” and under have had to make do with ill-fitting clothes or expensive alterations. Thankfully in the last couple of years, a handful of established brands and independent designers have recognised the gap in the market and have started offering petite sizes. Petite Edits aims to bring together all of these in one place to take away the hassle of navigating across several websites giving petite women a wealth of choice so that petite women can stop compromising style over fit. So far, Petite Edits hosts 1000 plus current and on trend petite pieces of clothing from more than 45 designers and brands including ASOS, Boden, Hobbs and Karen Millen.
ABOUT PETITE EDITS This is Roshna, the petite (5’1”) driving force behind Petite Edits. Many years back she worked in banking and finance in the City. Naturally, Roshna wanted to look and feel good in what she was wearing. However, this seemed to be elusive!
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