SVPN | June 2023

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“I’m excited to be the only Monique Lhuillier wedding gown store between Bozeman and Denver, Seattle, and Los Angeles,” she says. In addition, Allison secured Savannah Miller and Ines Di Santo’s collection, which only partners with independent boutiques, making Manor House Bridal their only Idaho retailer. “I also met with the Anne Barge team, Viktor & Rolf Bridal, and Mark Ingram, as an opportunity to learn more about industry design techniques and trends and to build a greater connection with designers who have much credibility,” says Allison. Allison strove to acquire collections with different aesthetics. “I don’t want the gowns to compete. I want them to live on their design and style,” she explains. Manor House Bridal will also maintain the Justin Alexander collection, which has been the cornerstone of the store since it first opened. The boutique is laid out and structured so that a bride looks first for the dress and then the designer, though inherently, they will be close together. Dresses are artfully hung so that their length and volume have room to breathe and present better to the eye. When brides are in town planning details for their Sun Valley wedding, Allison wants the boutique to provide the dual benefit of offering an exclusive gown as part of the experience of their dream destination. “Ideally, I would love to collaborate with Sun Valley Resort and Limelight Hotel as an added service to getting married at a five-star resort,” says Allison. While couture gowns are exclusive, Allison doesn’t want the local community to feel as though they are priced out. “I want to make sure I can still maintain and honor Blaine County residents and hope to implement some sort of a professional discount,” she says. “I want the store to be

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