INTRODUCTION TO LXR
INTRODUCING LXR HOTELS AND RESORTS
LXR Hotels & Resorts is a collection of luxury properties that represent their unique location and offer a singular travel experience native to their place, history, and tradition. Found in the world's most alluring destinations, we’ve connected legendary luxury properties into a network of hotels that are set apart by an unrivaled commitment to personalized attention and luxurious, yet locally immersive experiences for their guests.
POWERED BY HILTON, ENDORSED BY LXR
PROPERTY
Each legendary property remains the hero, offering a singular travel experience native to its place, history, and tradition.
LXR Hotels & Resorts serves as a global endorser, providing access to an expanded global audience and dedicated resources through the Luxury Advantage.
Every LXR hotel is backed by the power of the Hilton Performance Advantage, which uses a global network of distribution and resources to drive commercial performance for properties.
UNDERSTANDING THE WORLD’S AFFLUENT TRAVELERS
The world’s most seasoned luxury travelers look for hotels where luxury and design are personal, not institutional.
85% of respondents agree that they want to visit a place where they can truly experience the local culture.
71% of respondents agree that they want to travel to a destination that is off the beaten path.
68% of respondents agree that they pride themselves on finding lesser-known vacation spots before they become popular.
NEW LUXURY TRAVELER
CUSTOMER INSIGHT
The world’s most seasoned luxury travelers look for hotels where luxury and design are personal, not institutional. They seek alternatives to mass-produced luxury. Emboldened by their own confidence and innate sense of freedom, they are passionate about exploring new places, unique properties and new experiences, but prefer not to sacrifice creature comforts along the way.
TARGET MINDSET: THE INTRIGUED ADVENTURER
"Intrigued adventurers like the comforts that their affluent life affords them but don’t want to sit back and relax. They are passionate about exploring new places, trying new foods and finding new adventures. They want to travel "off the beaten path" and see travel as an opportunity for learning and personal growth. They are confident people want know what they want. Risk taking is something they seek out and they truly believe life should be as much fun as possible."
CELEBRATING THE TIMELESS PURSUIT OF PERSONAL ADVENTURE
LXR is independent and spirited, creating unique stories that celebrate the timeless pursuit of personal adventure. We believe that the best adventures start with one-of-a-kind stories that cannot be mass produced.
INTRIGUING INDIVIDUAL DESIGN
The luxurious base of exploration for “those in the know”, found in the world’s most intriguing places. Each property’s design has its own enchanting pedigree, story and character, steeped in the originality of its locale.
BESPOKE PERSONAL SERVICE
Hinges on each interaction, fulfilling the individuality of each guest, and satiating their drive for their own personal adventure. With attention to every detail, it is never mass-produced and always personally delivered.
COLORFUL CHARACTERS & CULTURAL EXPERIENCES
Celebrates the lively characters and culture of our local area by revealing the human side of the hidden gems of the area, facilitating story-worthy local adventures and understanding for our independent natured guests.
AN UNPARALLELED COLLECTION
GLOBAL FOOTPRINT
13 PROPERTIES
12 PIPELINE
