Hilton Full Service Beverage Program Playbook

Page 1


Full Service Beverage Program

Beverage Program Playbook Hilton F&B Americas

Program Tools & Educational Resources Page 08

Introduction Page 04

Beverages   Page 13

Brand Identity Page 38 Environment & Ambiance   Page 46 Implementation Checklist   Page 51

Best Practices     Page 55

OS&E Guide      Page 68

FAQs      Page 76

An introduction to the beverage program toolkit and available resources.

Program Tools & Educational Resources Page 08

Introduction

Page 04

Brand Identity Page 38

Beverages   Page 13

Environment & Ambiance   Page 46

Implementation

Checklist   Page 51

Best Practices     Page 55

OS&E Guide      Page 68

FAQs      Page 76

Welcome to the Hilton Full Service Beverage Program, designed exclusively for Full Service hotels.

Our bars serve as the cornerstone of the social scene within our hotels, and we recognize a thoughtfully curated beverage program is a fundamental element in enhancing the overall guest experience.

The Full Service Beverage Program is built for full service hotel brands that are required to provide a full-service beverage experience on property. The program aims to equip hotels with the necessary tools and resources to establish and maintain a distinctive cocktail, wine, and beer program. The comprehensive program offers select beer, wine, and cocktail recipes, brand identity and menu templates, educational resources, and operational guidance, in an easy-to-execute, turnkey model.

*Property covers tax & shipping.

Hilton and DoubleTree by Hilton (United States only)

Hotel Bars

And why activations matter...

Many hotels offer a beverage experience because they must – but it is not always intuitive how to facilitate a positive bar experience for their guests . A great hotel bar involves a combination of factors, including quality customer service, a thoughtfully designed space, a carefully curated beverage menu, and effective marketing.

As a baseline, a hotel bar should have:

• An understanding of your target audience

• A welcoming atmosphere

• A diverse menu with thoughtfully curated selections inspired by local flavors

• An emphasis on quality and presentation

• Focus on customer experience

• A comprehensive training program

Hotels should also have:

• Entertainment and events program

• Promotions and marketing strategy

• Collaborations with local businesses

• Seasonal program updates and activations

• Encourage guest feedback

• Technological solutions

Beverages   Page 13 Brand Identity Page 38 Environment & Ambiance   Page 46 Implementation Checklist   Page 51 Best Practices     Page 55

Program Tools & Educational Resources Page 08

Introduction Page 04

OS&E Guide      Page 68

FAQs      Page 76

Beverage Costing Tool

BevCalc

BevCalc - a proprietary software custom-made for costing and recipe curation is a key component of the Full Service Beverage Program. Through this platform, users can automatically populate any of our signature cocktails, input unique recipes specific to each property (each property has their own login), and find out what their menu costing should look like based on local pricing and vendor partnerships. For recipes, they can be individually printed, or you can view all recipes being used on property. This is one of the many great reasons your property’s next food and beverage program can be efficiently streamlined.

Benefits

The BevCalc platform offers hotels a valuable advantage with its beverage costing tools, automated recipe uploads, and mobilefriendly design—all provided at no extra cost with program participation.

Educational Resources

The development and care of our Team Members is what makes Hilton such a great company. Explore the training resources below, especially for our global food & beverage teams. For Hilton Team Members of our managed hotels, please refer to your regional portals for additional training resources.

Hilton University & Job Skills Hub

As our centralized training platforms, the Job Skills Hub and Hilton University provide access to the most important skill and brand training courses. Here you will find Training Checklists and additional resources to enable hotels to onboard, upskill and multi-skill Team Members.

Hilton University enables you to launch content directly from your desktop or mobile device as well as register for instructor-led classes held around the world.

To access the most up-to-date learning and development resources, please click the link below.

Find out more

An introduction to cockail making, alongside a handpicked list of necessary ingredients for bespoke cocktails and premium beers and wines.

Program Tools & Educational Resources Page 08

Beverages  Page 13

Brand Identity Page 38

Environment & Ambiance   Page 46

Implementation Checklist   Page 51 Best Practices     Page 55

OS&E Guide      Page 68

Introduction Page 04

FAQs      Page 76

Beverages Introduction

In this section, you will find our curated list of cocktails for the program, organized by spirit category. In addition, spirits, beer, wine, and additional ingredients are listed for your convenience.

Cocktail Selection:

Must feature a minimum of eight (8) Signature Cocktails from the cocktail library in BevCalc in adherence with the program and minimums respective to applicable Brand Standard

Must feature a minimum of three (3) Zero Proof Cocktails from the cocktail library in BevCalc in adherence with the program and minimums respective to applicable Brand Standard

Cocktail Recipes

Continued...

Experiment with presentation styles to add visual appeal. Unique glassware, creative garnishes, and aesthetically pleasing arrangements can enhance the overall drinking experience. A visually enticing menu can pique customers’ curiosity and encourage them to explore different options. Moreover, think about the strength of the drinks. Offer choices with varying alcohol content to accommodate those who prefer lighter or stronger beverages. This way, customers can tailor their drink selection based on their mood or tolerance.

Regularly assess and update your cocktail menu to reflect seasonal ingredients, current trends, and customer feedback. This not only keeps your offerings fresh but also demonstrates a commitment to providing an evolving and exciting experience for your patrons. In essence, a balanced cocktail menu is a curated selection that goes beyond just mixing ingredients – it’s about blending tradition and innovation, catering to diverse tastes, and continually adapting to keep customers engaged.

Cocktail List

Recipes will be available upon enrollment in the program.

Vodka

Electric Passion

Absolut Vanilla, Passionfruit, Lemon, Sparkling Wine

Tropiña

Absolut Citron, Pineapple, Lime

Cosmo Nouveau

Grey Goose Le Citron, Orange Liqueur, Cranberry, Lemon

Crimson Blaze

Absolut Citron, Watermelon, Lime, Agave, Bittermens Hellfire Shrub

Mellow Cooler

Grey Goose, Cucumber, Watermelon, Mint, Lime

Garden Greyhound

Ketel One, St-Germain, Grapefruit, Lemon, Lavender

Gin

Secret Garden

Roku Gin, Pernod, Mint, Lime

Paw Paw Rickey

Munyan’s Paw Paw Liqueur, Sipsmith Gin, Lime Juice, Club Soda

Thyme Tango

Monkey 47, Montelobos Espadín Mezcal, Berry-Thyme Syrup, Lime

Unexpected Pair

Aviation, Del Maguey Mezcal, Angostura Bitters, Lime, Ginger Ale

Lavender Fizz

Tanqueray, Lemon, Blueberry, Lavender Syrup, Tonic

Cocktail List

Recipes will be available upon enrollment in the program.

Agave (Tequila & Mezcal)

Rosita

Don Julio Blanco, Punt E Mes, Aperol, Dry Vermouth

Pom Pomelo

Casamigos Blanco, Campari, Grapefruit, Lime

Mezcal Dama

Del Maguey Vida Clásico, Manzanilla

Sherry, Grand Marnier, Lime

Tropic Ember

Del Maguey Vida Puebla, Banana

Liqueur, Coconut, Lime

Lost Horizon

Tres Generaciones, Campari, Pernod, Orgeat, Lime, Fever-Tree Sparkling Grapefruit

Alma Libre

Espolon Reposado, Crème De Cassis, Ginger Syrup, Lime

Palomita

Don Julio Blanco, Squirt, Lime, Agave, Tajín Salt

Cucumber Margarita

Patron Silver, Triple Sec, Lime, Agave

Cantaritos

Casamigos Reposado, Orange, Lime, Fever-Tree Sparkling Grapefruit, Tajín Salt

Cold Smoke

Casamigos Mezcal, Yellow Chartreuse, Mint, Lemon, Yuzu-Lime Soda

Southern Swizzle

Del Maguey Mezcal, Campari, Passionfruit, Lime, Honey Syrup

Fresco Fleuri

St-Germain, Patron Silver Tequila, Lime

Cocktail List

Recipes will be available upon enrollment in the program.

Whiskey

Rye Reverie

Knob Creek Rye, Averna, Angostura

Orange Bitters

Amber Legacy

Bulleit Rye, Sherry, Sweet Vermouth, Dry Vermouth, Angostura Bitters

Scotch Isla

Dewar’s White Label, Coconut, Pineapple, Mint, Fever-Tree Yuzu-Lime Soda

Heather Moor

Johnnie Walker, Strega, Becherovka, Amaro Montenegro, Ginger

Kentucky Sour

Basil Hayden’s Bourbon, Amaretto, Lemon, Egg White, Sugar

Plane Jane

Jefferson’s Reserve Bourbon, Aperol, Lillet Blanc, Lemon

Golden Blossom

Dewar’s, Jasmine Ginger Honey, Lemon, Laphroaig Single Malt

Golden Prospect

Rabbit Hole Heigold Bourbon, Honey-Jasmine Syrup, Lemon

Southern Belle

Knob Creek Bourbon, Orgeat, Lemon

Ruby Sour

Bulleit Rye, Ruby Port, Lemon, Egg White

Cedar Collins

Rabbit Hole Boxergral Rye Whiskey, Maple, Lemon, Club Soda

Elote Highlands

Dewar’s White Label, Nixta, Fino Sherry, Saline

Cocktail List

Recipes will be available upon enrollment in the program.

Rum

Pomegranate Mojito

Bacardi Superior, Pomegranate, Mint, Lime, Sugar, Angostura Bitters, Club Soda

Parakeet

Appleton Estate Rum, Apricot

Liqueur, Pineapple, Lime, Syrup

Royal Plunder

Pusser’s Rum, Lime, Honey Syrup, Egg White

Set Sail

Captain Morgan, Cynar, Laphroaig 10, Frangelico, Barrel Aged Bitters

Citrus Sundown

Bacardi Ocho Reserva, Courvoisier VSOP, Orange Tea, Grapefruit, Lime

Rum Royale

Banks 5 Island Rum, Honey-Jasmine

Syrup, Lime, Prosecco

Morning Jitters

Bacardi Anejo Cuatro Rum, Amarula Cream Liqueur, Cold Brew, Angostura Bitters

Cocktail List

Recipes will be available upon enrollment in the program.

Other

Velvet Moonrise

Cinzano 1757, Dry Vermouth, Peychaud’s & Angostura Bitters, Angostura Bitters

Riding Shotgun

Courvoisier VSOP, Amaro Nonino, Lemon

Sicilian Spritz

Amaro Averna, Sparkling Wine, Club Soda

The Rosette

St-Germain, Sparkling Rosé, Raspberry, Club Soda

Neoamericano

Campari, Dry Vermouth, Lime, Sugar, Club Soda

The Carthusian

Yellow Chartreuse, Lime, Rosemary, Fever Tree

Indian Tonic

Zero Proof

Blood Orange Fizz

Lyre’s Agave Blanco, Blood Orange

Syrup, Lime Juice, Club Soda

Tropical Ginger Twist

Lyre’s Dry London Spirit, Pineapple Juice, Ginger Ale, Orange

Cherry Gin Blossom

Lyre’s London Dry Spirit, Agave Nectar, Lemon Juice, Tart Cherry Juice

Strawberry Daydream

Lyre’s London Dry Spirit, Ruby Red Grapefruit

Juice, Monin Strawberry Syrup, Egg White

Spirits

Program Overview

Must feature selected spirits in adherence to the program and minimums respective to applicable Brand Standard

Spirit

Tequila Blanco

Brand

Casamigos Blanco

Don Julio Blanco

Patron Silver

Tres Generaciones Plata

Tequila Reposado

Casamigos Reposado

Espolon Reposado

Patron Reposado

Tequila Añejo

Don Julio Añejo

Patron Añejo

Mezcal

Casamigos Joven

Del Maguey “Vida” Clasico

Del Maguey “Vida” Puebla

Montelobos “Espadín”

Supplier Diageo Diageo

Bacardi Suntory Diageo Campari

Bacardi Diageo Bacardi Diageo Pernod Ricard

Pernod Ricard Campari

Gin & Vodka

Gin

Vodka

Brand

Aviation

Bombay Sapphire

Monkey 47

Roku

Sipsmith

Tanqueray

Grey Goose

Ketel One

Tito’s

Wheatley

Flavored Vodka

Absolut Citron

Absolut Vanilla

Grey Goose “Le Citron”

Supplier

Diageo

Bacardi

Pernod Ricard

Suntory

Suntory

Diageo

Bacardi

Diageo

Fifth Generation

Sazerac

Pernod Ricard

Pernod Ricard

Bacardi

Rum & Cognac

Brand

Rum

Appleton Estate 8 Year

Bacardi Añejo Cuatro

Bacardi Reserva Ocho

Bacardi Superior

Banks Five Island

Captain Morgan Original Spiced

Pusser’s

Cognac

Courvoisier VS Hennessy VS Rémy Martin 1738

Courvoisier VSOP

D’USSE VSOP

Martell “Blue Swift” VSOP

Supplier

Campari

Bacardi

Bacardi

Bacardi

Bacardi

Diageo

Shaw Ross

Campari

Moët Hennessy

Rémy Cointreau

Campari

Bacardi

Pernod Ricard

Whisk(e)y

Brand

Blended Scotch

Chivas Regal 12 Year

Dewar’s White Label

Johnnie Walker Black Label

Single Malt Scotch Bourbon

Glenlivet 12 Year

Laphroaig 10 Year

Macallan 12 Year

Bulliet

Basil Hayden

Jefferson’s Reserve

Knob Creek

Maker’s Mark

Rabbit Hole Heigold

Russell’s Reserve 10 Year

Woodford Reserve

Bulliet

Knob Creek

Rabbit Hole Boxergrail

Russell’s Reserve 6 Year

Jack Daniel’s Tennessee

Jameson Irish

Toki Japanese

Crown Royal Canadian

Supplier

Pernod Ricard

Bacardi

Diageo

Pernod Ricard

Suntory

Erdington

Diageo

Suntory

Pernod Ricard

Suntory

Suntory

Pernod Ricard

Campari

Brown-Forman

Diageo

Suntory

Pernod Ricard

Campari

Brown-Forman

Pernod Ricard

Suntory

Diageo

Liqueurs & Fortified Wine

Spirit

Cordials, Liqueurs, etc.

Brand

Aperol

Bailey’s Irish Cream

Campari

Cointreau

Cynar

Disaronno Originale

Grand Marnier

Kahula

St. Germain

Vermouth

Martini & Rossi Dry

Martini & Rossi Sweet

Supplier

Campari

Diageo

Campari

Rémy Cointreau

Campari

Disaronno

Campari

Pernod Ricard

Bacardi

Bacardi

Bacardi

Beer

Program Overview

Must feature selected beers – draft and package – in adherence to the program and minimums respective to applicable Brand Standard

Draft Beer

Beer selections in the hotel bar should align to the number of tap lines. Hotels with more than five taps are to select beers for taps six and beyond at their own discretion.

Number of Taps

Brand Requirements

Michelob Ultra

Michelob Ultra

Michelob Ultra

Michelob Ultra

Sam Adams Seasonal

Michelob Ultra

Sam Adams Seasonal

Michelob Ultra

Sam Adams Seasonal

Modelo Especial

Modelo Especial

Modelo Especial

Modelo Especial

Kona Big Wave Modelo Especial

Kona Big Wave

Package

Beer (and Seltzer)

Brand

Blue Moon

Bud Light

Miller Lite

Sam Adams Seasonal

Corona Extra

Guinness

Heineken or Heineken Silver

Sapporo

Stella Artois

Craft Seltzer

Non-Alcoholic

New Belgium Voodoo Ranger IPA

Sierra Nevada Hazy Little Thing IPA

High Noon (Any Flavor)

Heineken 0.0

Supplier

Molson Coors

Anheuser-Busch

Molson Coors

Boston Beer Company

Constellation Brands

Diageo

Heineken USA

Sapporo USA

Anheuser-Busch

Lion USA

Sierra Nevada

Gallo

Heineken USA

Wine

Program Overview

Must feature selected wines by the glass in adherence to the program and minimums respective to applicable Brand Standard

Wine by the Glass

Supplier

Avissi Prosecco

Bieler Pere et Fils “La Sabine”

J. Hofstatter Pinot Grigio

Matanzas Creek Sauvignon Blanc

Cambria “Katherine’s Vineyard” Chardonnay

Castello d’Alba White Blend

Talbot “Kali Hart” Pinot Noir

E. Guigal Cote du Rhone Rouge

Marietta “OVR” Red

Collusion Cabernet Sauvignon

MS Walker

Jackson Family Wines

Jackson Family Wines

MS Walker Gallo

Trinchero Wine Estates
Trinchero Wine Estates
Vintus
Vintus
Grounded Wine Co.

Other

(Syrups, Bitters, etc.)

Program Overview

Syrups and Sodas

Syrups

Blood Orange Syrup

Monin

Cucumber Syrup

Monin

Frosted Mint Syrup

Monin

Ginger Syrup

Monin

Honey Jasmine Syrup

Monin

Lavender Syrup

Monin

Passionfruit Syrup

Monin

Strawberry Syrup

Monin

Agave Syrup

Maple Syrup

Orgeat

Sodas

Ginger Beer Fever-Tree

Indian Tonic Water Fever-Tree

Sparkling Grapefruit Fever-Tree

Sparkling Lime and Yuzu Fever-Tree

Bitters, Shrubs & Juices

Bitters and Shrubs

Angostura Bitters

Terlato

Barrel-Aged Bitters

Fee Brothers

Bittermens Burlesque

Bitters

Sazerac

Bittermens Hellfire Shrub

Sazerac

Orange Bitters

Regan’s

Peychaud’s Bitters

Sazerac

1821 Lemon-Ginger Tincture

1821 Bitters

Other

Juices
Cranberry Juice
Lemon Juice
Lime Juice
Orange Juice
Pineapple Juice
Tart Cherry Juice
Watermelon Juice
Coconut Water
Orange Blossom Tea
Orange Blossom Water

Once you have determined your selections of cocktails, beer, and wine for your hotel bar, it is important to choose a brand identity template that aligns with your concept.

Program Tools & Educational Resources Page 08

Introduction

Page 04

Brand Identity Page 38

Beverages   Page 13

Environment & Ambiance   Page 46

Implementation Checklist   Page 51 Best Practices     Page 55

OS&E Guide      Page 68 FAQs      Page 76

Properties must adopt the provided menu templates to unlock access to the program. For resources or further assistance, please contact brandfb@hilton.com.

Properties must adopt the provided menu templates to unlock access to the program. For resources or further assistance, please contact brandfb@hilton.com.

Properties must adopt the provided menu templates to unlock access to the program. For resources or further assistance, please contact brandfb@hilton.com.

Properties must adopt the provided menu templates to unlock access to the program. For resources or further assistance, please contact brandfb@hilton.com.

Properties must adopt the provided menu templates to unlock access to the program. For resources or further assistance, please contact brandfb@hilton.com.

Properties must adopt the provided menu templates to unlock access to the program. For resources or further assistance, please contact brandfb@hilton.com.

A review of key elements to consider for a hotel bar’s aesthetic and atmosphere.

Program Tools & Educational Resources Page 08

Introduction Page 04

Brand Identity Page 38

Beverages   Page 13

Environment & Ambiance  Page 46

Implementation

Checklist   Page 51

Best Practices     Page 55

OS&E Guide      Page 68

FAQs      Page 76

Environment & Ambiance

Creating a positive and welcoming environment requires attention to detail, a focus on customer satisfaction, and a commitment to maintaining a pleasant atmosphere. Regularly assess customer feedback on all aspects listed below and adjust accordingly to enhance the overall ambiance of the space.

Friendly & Attentive Staff

Smile & Greet

It is important to emphasize friendly and reliable service in the lobby bar.

Attentiveness

Encourage attentive and responsive service, with staff checking in on customers to ensure their needs are met.

Cleanliness & Organization

Bar Area

Maintain a clean and organizedbar area, including bar tops, glassware, and tools. A tidy appearance enhances the overall atmosphere.

Restrooms

Always maintain restroom cleanliness.

Décor & Theme

Consistent Theme

Ensure that the decor is consistent and adds to the overall atmosphere.

Styling

Incorporate artwork, plants, or other decorative elements to add visual interest.

Signature Cocktails & Specials

Innovative Offerings

A thoughtfully curated menu with seasonal specials and promotions attract and engage guests.

Knowledgeable Staff

Staff can provide recommendations and information about the drinks on the menu.

Environment & Ambiance

Continued...

Lighting

Ambient Lighting

Choose lighting that creates a comfortable and inviting ambiance. Avoid harsh or overly dim lighting and consider using warm tones for a cozy feel.

Accent Lighting

Use accent lighting to highlight specific features or areas, such as the bar or artwork.

Customer Interaction

Engage Customers

Bartenders are encouraged to engage with customers, remembering names and preferences. Personalized service contributes to a welcoming atmosphere.

Community Engagement

Local Events

Participate in or host local events, such as trivia nights, live music, or themed parties, to create a sense of community.

Supportive Causes

Engage in charitable activities or support local causes to foster a positive community image.

Seating

Quality Furniture

Invest in comfortable and well-maintained seating.

Ample Seating

Arrange seating to allow for easy movement and socializing.

Environment & Ambiance

Music

Volume

Play background music at a volume that allows for conversation without straining.

Variety

Low, medium, and high energy selections to be made to reflect the time of day.

Safety Measures

Security

Implement security measures discreetly to ensure the safety of customers. A secure environment contributes to a positive experience.

Mustard Music

Should a property be interested in elevating their music for the guest experience, Hilton often works with Mustard Music to curate a playlist based on a specific concept or theme. There is a sample playlist available upon request, and they have worked not only with a specific outlet, but an entire property to ensure all the spaces have music that blends well together and creates a cohesive experience.

Whether it is the first thing in the morning or the end of a fun evening, the music casually sets the tone for all who are in the space. From genre, volume, and frequency of songs, all factors do play an important part in the guest experience and will ultimately reward a loyal guest for future stays.

Please visit The Lobby to learn more about Music Programming here.

A section on how to ”audit” your existing program and a review on how to implement the program from current state.

Program Tools & Educational Resources Page 08

Introduction Page 04

Beverages   Page 13 Brand Identity Page 38 Environment & Ambiance   Page 46 Implementation Checklist   Page 51 Best Practices     Page 55 OS&E Guide      Page 68 FAQs      Page 76

For the hotel bar, do you have at minimum an F&B Director or Bar Manager, bartender, and server?

Are you running a bar without previous F&B experience?

Do you have a hotel bar that is currently underutilized? Do you have a proper bar layout without the clientele?

Are there areas of F&B where your team needs additional training?

Do you have a standalone branded concept for the hotel bar?

How balanced is your beverage menu and does it change seasonally?

Are Team Members in other departments equipped with beverage program knowledge to inform guests?

Do you have an idea of what you would like on a beverage menu but don’t know the next steps?

Audit Existing Program

Consider education and training needs and enroll in programs

Answer basic questions about hotel and bar profile

Evaluate bar ambiance

Access and Utilize BevCalc Tool

Review cocktails within program, make selections

Populate ingredient costs and determine pricing

Source and Secure Product

Review selections of beer, wine, and spirits with local beverage partners for product availability and best cost pricing

Local beverage partners can also conduct staff trainings for their products with your team

Select & Order OS&E

If needed, order any OS&E (glassware, bar tools, etc).

Select

Brand Direction & Order Collateral

Review brand direction options, order using F&B Hub

Consider Music Programming

Curate music playlist with Hilton-approved vendor Mustard Music

Go Live

Review set-up of the bar and well to ensure the bar team is set for success

Hold trainings for bartenders to learn new cocktail recipes

Conduct a full Team Member training and tasting with bartenders, servers and support team to review new menu offerings

Go live once your team is trained and menus are ready for service!

Program Tools & Educational Resources Page 08

Introduction Page 04

Beverages   Page 13 Brand Identity Page 38 Environment & Ambiance   Page 46 Implementation Checklist   Page 51 Best Practices Page 55 OS&E Guide      Page 68 FAQs      Page 76

Engage

Welcome Into Our House

• Greet guests with a warm, genuine smile and eye contact.

• Engage with a friendly demeanor to make guests feel welcome and acknowledged.

Know

Be the Expert

• Be knowledgeable about the venue’s offerings, including menu items, specials, and events.

Ownership

Take Pride, Responsibility & Ownership

• Take responsibility for resolving any issues promptly and effectively.

• Ensure timely service at all stages, from greeting guests to delivering orders and closing checks.

• Ensure all staff members can provide accurate information and recommendations to enhance the guest experience.

Assist

Assisting with Any Request as Asked

Organize

Put it Back, Keep it Clean, Make it Nice

• Keep the space clean and organized, ensuring everything is in its place and ready for service.

• Foster a team-first mentality, where everyone takes responsibility for maintaining a welcoming environment.

04 05 06

• Assist guests proactively by addressing their needs and guiding them to their destination with professionalism.

• Initiate conversations with guests to learn about their tastes. Use this knowledge to swiftly anticipate guests needs before asking.

Sincerity

Be Honest, Authentic & Genuine

• Be knowledgeable about the venue’s offerings, including menu items, specials, and events.

• Ensure all staff members can provide accurate information and recommendations to enhance the guest experience.

Core Bartending Attributes

Mixology

A skilled bartender should have a solid understanding of mixology. This knowledge includes knowing the library of spirits, liqueurs, bitters, and supplementary ingredients. Understanding the different flavor profiles and how all the ingredients interact takes time and experience. Should a property need to train their staff members, reference the Educational Resources shared earlier in this program.

Technique

Bartenders should master various techniques for mixing, shaking, stirring, garnishing cocktails, and more. Precision and consistency are critical in maintaining a high-quality beverage experience.

Creativity

The best bartenders are creative mixologists who can innovate and personalize unique and delicious cocktails. They experiment with flavors, textures, and presentation to craft drinks that stand out.high-quality beverage experience.

Hospitality

Bartending is as much about people as it is about drinks. Great bartenders possess excellent customer service skills, creating a welcoming and friendly atmosphere. Bartenders should be approachable, aware of guest preferences, and consistently seeking ways to improve their guests’ experience.

Time Management

Bartenders often work in fast-paced environments, especially during peak hours. Time management is crucial for handling multiple orders, ensuring quick service, and maintaining quality.

Core Bartending Attributes

Continued...

Presentation

The visual appeal of a cocktail is significant – special attention should be given to the garnish, glassware, and placement of the drink in front of the guest.

Knowledge of Bar Tools

Understanding and using the right bar tools is crucial. Bar tool handling and proficiency contributes to the smooth operation of a bar and execution of consistent cocktails.

Responsible Service

As part of Hilton, it is essential to understand and adhere to national and local laws and regulations related to the service of alcohol. Bartenders should know when to refuse service and how to handle situations involving intoxicated or underage patrons.

Cocktail Storytelling

A bartender who can share the history or inspiration of a cocktail improve the guest experience. The ability to share the inspiration behind a cocktail will provide improved guest satisfaction and a more memorable experience.

A Strong Bartender...

The art of bartending is a multi-faceted craft that blends technical expertise, creativity, a hospitality mindset, and passion for delivering an exceptional service. A strong bartender is a Team Member who is knowledgeable, personable, and upholds our high standards of service excellence.

Beverage Trends & How to Use Them

It is important to strike a balance between popular trends and your bar’s brand identity and program. Incorporate elements that align with your brand while ensuring your menu stays dynamic and responsive to changing consumer preferences. Here are some resources you can reference to discover beverage trends to integrate into your program:

• Market Research

• Industry Reports: Datassentials, WGSN, Mintel

• Consumer Surveys

• Social Media Monitoring

• Trade Shows and Events

• Supplier Partnerships and Collaboration

• Menu Innovation

• Customer Feedback

• Local and Global Trends

• Promotions and Marketing

• Networking with Beverage Experts

• Competitive Set Analysis

Beverage Trends & How to Use Them

Continued...

Once you have identified the current beverage trends, the next step is to strategically incorporate them into your beverage program. Consider the following:

• Brand Alignment

• Gradual Integration

• Specials and Limited-Time Offers

• Existing Menu Alignment

• Effective Marketing

• Staff Training

• Customer Feedback Collation

• Influencer Collaboration

• Performance Monitoring

• Seasonal Offering Rotation

• Signature Drink Curation

• Customer Education

Regularly revisit and refresh your menu based on the evolving preferences of your customers and broader market trends.

Techniques

Understanding bartending techniques and adapting to each Team Member’s individual style is essential to consistent guest experience. Here are some essential techniques every bartender should know or strive to learn:

Muddling

A process involving gently crushing herbs, fruits, or other ingredients to release their flavors.

Infusing

A technique where herbs, fruits, or spices are added to spirits, syrups, or other base ingredients.

Jiggering

The use of a bar tool thatensures accurate and consistent measurement of spirits and other ingredients.

Layering

The art of floating one ingredient on top of another to create visually appealing and distinct layers in a cocktail.

Flaming

The controlled burning of a citrus peel or a spirit to release aromatics.

Shaking

A technique for ingredients that need to be well-mixed and chilled quickly, such as those with citrus juice or egg whites.

Techniques

Building

The addition of ingredients directly to the glass without the need for shaking or stirring.

Garnishing

A method of ‘finishing’ a cocktail using Techniques such as rimming glasses, expressing citrus oils over a drink, or placing speared olives in a glass.

Stirring

A method for cocktails that should be mixed gently, such as those with delicate spirits or when clarity is desired.

Straining

A requirement for an extra level of smoothness, such as with muddled ingredients. A fine mesh strainer is used after the regular strainer to remove small particles. Continued...

A technique used after shaking or stirring, where a tool separates the liquid from ice or other solid ingredients.

Rinsing

A method where a small amount of a particular spirit or liqueur is washed in the glass, imparting its flavor to the cocktail without significantly changing its overall composition.

Carbonation

A method using carbonation caps, soda siphons, or carbonated mixers to achieve a sparkling or bubbly effect.

Double Straining

Ingredients

A knowledgeable bartender should have a deep understanding of cocktail ingredients, including spirits, liqueurs, mixers, and garnishes.

Spirits

Types and Varieties

Understanding the different types of spirits and their varieties is crucial in cocktail making as they are the foundation of every drink.

Flavor Profiles

Knowing the flavor profiles of different spirits helps in crafting drinks that cater to specific tastes.

Bitters

Engage Customers

Bartenders are encouraged to engage with customers, remembering names and preferences. Personalized service contributes to a welcoming atmosphere.

Dash & Drops

Even in small quantities, bitters can add complexity, depth, and a subtle bitterness that helps to balance sweetness or enhance other flavors.

Liqueurs

Flavor & Sweetness Level

The different flavors and sweetness levels of liqueurs play a crucial role in cocktail making by adding distinct character and balance to drinks.

Versatility

Understanding the versatility of liqueurs can maximize their use, enhancing both classic and innovative drinks.

Garnishes

Aesthetic & Aromatic Impact

A well-chosen garnish can elevate a cocktail, making both a visual and aromatic impact, enhancing the drinking experience.

Practicability

Considering the practicality of a garnish ensures that the garnish enhances the drink without compromising the drinking experience.

Ingredients

Mixers

Sodas, Juices & Syrups

These ingredients serve as the building blocks that balance flavors and add complexity.

Balance

Achieving balance elevates the drinking experience, and highlights the quality and nuances of the spirits and mixers used.

Ice

Type & Size

Fresh Ingredients

Citrus

Proper use of citrus ingredients can brighten and sharpen the overall flavor profile.

Herbs & Fruits

Whether muddled, infused, or used as a garnish, herbs and fruits, can add complexity.

Allergens & Dietary Requirements

Considering allergens and dietary requirements in cocktail making is essential for ensuring the safety and satisfaction of all guests. Customers should also be asked about any dietary or allergen restrictions or preferences they may have. Continued...

Different ice types can subtly alter how a drink develops in the glass, affecting everything from the flavor balance to the way it’s enjoyed over time.

Dilution

Choosing the appropriate ice for each drink can fine-tune the drinking experience, ensuring that cocktails are served at the perfect temperature, with the right amount of dilution.

Batching

If there is a need to scale up a cocktail recipe, there are important steps and nuances to consider through this process. Although it is a good starting point to scale the recipe up by ratios and proportions, the final product may not taste the same as the original beverage. It is critical to always taste the batch cocktail before serving to others as ingredients in the original cocktail in larger quantities change characteristics of the final cocktail. Here are some reasons why:

• Adding a large volume of liquor based on the original ratio can change the overall flavor profile. It might be necessary to add less or more liquor based on the final taste.

• Cocktails prepared with a shaker and ice adds natural dilution you cannot get with a batch recipe. To account for proper dilution, add water. As an industry standard, calculate 25 percent of the total volume of the batch.

• If the cocktail recipe includes bitters, the flavor profile will expand in the batch and the final product will become too bitter. It is important to scale down the bitter ratio.

Program Tools & Educational Resources Page 08

Introduction Page 04

Beverages   Page 13 Brand Identity Page 38 Environment & Ambiance   Page 46 Implementation Checklist   Page 51 Best Practices     Page 55 OS&E Guide Page 68 FAQs      Page 76

Understanding the operating supplies and equipment in a bar is essential for maintaining efficiency, ensuring consistent drink quality, and providing a welcoming customer experience. Bartenders should have sufficient knowledge in the following items:

Continued...

Ice Equipment

Ice Maker

Familiarity with the ice maker’s operation and maintenance is important. Bartenders should be aware of the different types of ice needed for various cocktails.

Waste Management

Disposal

Dispose of waste properly, separating recyclables and trash. Keep waste bins discreetly placed to maintain a tidy appearance.

Blenders & Mixers

Blenders

For establishments serving blended cocktails, blender settings and maintenance is essential.

Mixers & Dispensers

Familiarity with soda guns, draft systems, and other mixers helps maintain a smooth service flow.

Inventory Management

Stock Levels

Keep track of stock levels to prevent running out of key ingredients. Utilize inventory management systems if available.

Glassware

The recommended glassware line included uses contemporary and neutral glassware styles as not to distract from the cocktail quality and lay the correct foundation for an improved OS&E program.

The choice of glassware plays a crucial role in enhancing the overall drinking experience.

Glassware should be a functional yet stylish choice for showcasing cocktails. It elevates the visual appeal of drinks, enhances the drinking experience, and aligns with the evolving trends in the world of mixology and hospitality.

Click below to access the brand-approved APL for the Lobby Bar Beverage Program.

Glassware APL

Bar tools are essential instruments used in the art of mixology.

Tools play a crucial role in the preparation, presentation, and overall experience of enjoying a well-crafted cocktail. In this section, the bar tool guide outlines the necessary equipment for this program, but also the tools recommended for any bar. It is not required to purchase these items to participate in this program, however, it will be important to achieve the final product in the same manner that is outlined in the cocktail recipes.

Having a well-equipped bar with these tools not only enhances the efficiency of drink preparation but also adds a touch of professionalism and style to the art of mixology. Aspiring bartenders and home cocktail enthusiasts can explore and experiment with these tools to create delicious and visually appealing drinks.

The Bar Tools

Bar Spoon

Long-handled spoon for stirring and layering drinks.

Julep Strainer

Perforated spoon used to strain stirred cocktails from a mixing glass.

Boston Shaker Tins

Two-part shaker set for mixing cocktails; consists of two metal shaker tins.

Hawthorne Strainer

Strainer with a spring, used to filter ice and solids from cocktails.

Jigger

Double-sided tool for accurately measuring liquor.

Mixing Glass

Sturdy glass used to stir and mix cocktails.

Pour Spout

Attachment for bottles to control liquid flow.

The Bar Tools

Tea Strainer

Small mesh strainer used to finely strain ingredients like tea leaves.

Atomizer

Small spray bottle for adding fine mists of liquids, usually aromatic elements.

Microplane

Fine grater used for zesting citrus and grating spices.

Peeler

Tool for removing the outer skin of fruits and vegetables.

Channel Knife

Tool for creating thin strips of citrus peel.

Ice Tool

Various tools used to chip, crush, or handle ice.

Smoking Tools

Devices for infusing drinks with smoke flavors.

The Bar Tools

Knives

Sharp blades used for slicing, dicing, and garnishing.

Bitter Tops

Caps for bitter bottles that control the pour and dispensing.

Immersion Blender

Handheld blender for pureeing and mixing ingredients directly in the container.

Glass Rimmer

Tool for applying salt, sugar, or spices to the rim of glasses.

Electric Knife Sharpener

Device for sharpening knife blades efficiently.

Bitter Vessels

Containers or bottles for storing and serving bitters.

Garnish Displays

Vessels for holding cut fruit and garnishes.

Ice Scoop

Tool for scooping and serving ice from an ice bucket.

Program Tools & Educational Resources Page 08

Introduction Page 04

Brand Identity Page 38

Beverages   Page 13

Environment & Ambiance   Page 46 Implementation Checklist   Page 51

Best Practices     Page 55

OS&E Guide      Page 68

FAQs   Page 76

Frequently Asked Questions

How much does this program cost and what is included?

The Full Service Beverage Program is designed to amplify guests’ beverage experience in our hotels at no upfront costs. Our Full Service brands have complimentary access to the program guide and cocktail recipes on BevCalc, menu brand assets and subsidized menu printing costs through F&B Hub, complimentary access to BarSmarts, and access to marketing materials for Brand Specials and Limited Time Offerings.

How much experience does my staff need to have to implement this program?

This program is for all F&B Team Members, from beginners to experts. This program can be used in its entirety or as a kit of parts depending on your hotel’s needs.

Are the educational resources a requirement to be a part of this program?

The educational components are not required for participation; however, it is strongly suggested that the resources are promoted to your team. These resources are accessible at no charge for all Hilton F&B Team Members and are available upon request, please reach out to brandfb@hilton.com.

Are tax and shipping costs included?

No, tax and shipping costs are not included for menu printing costs. Hotels are responsible for covering these costs.

Frequently Asked Questions

How do I know what menu template is right for my property?

We currently have a variety of menu templates to choose from and menu templates will be refreshed and updated annually. We recommend the hotel team preview the templates and select one that fits with their location, brand, clientele, and aspiration. For example, if you are located on the coast with a waterfront views, the “Vibrant” menu set would be well-positioned for your property. The menu templates were designed to offer an array of visual identities applicable to unique locations and environments.

What collateral is included in each set? How much does it cost?

Each menu set comes with a drink menu template, bar bites menu template, coaster(s), stickers, and to-go paper wrap. At minimum, in order to access the program, the drink menus must be used. Hotels in full compliance of all program requirements and minimums will have beverage menus covered by the brand, excluding tax and shipping. The cost of any supplementary collateral (bar bites menu, stickers, coasters, etc.) is the responsibility of the property.

Are the educational resources a requirement to be a part of this program?

The educational components are not required for participation; however, it is strongly suggested that the resources are promoted to your team. These resources are accessible at no charge for all Hilton employees and are available upon request, please reach out to brandfb@hilton.com.

All content and resources are available in this guide or linked to our shared file. Please reach out to brandfb@hilton.com for further questions.

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