SPRAYTEC MAGAZINE 10 ING by Spraytec

EDITORIAL

Dear Spraytec Global Readers:

In this edition we will be able to know from first person how was the experience of the trip organized from Argentina to participate in the Farm Progress Show in Boone, visit our offices in Des Moines, do some field tours and visit the University of Iowa, USA.

After reorganizing flights due to a long delay, a large group of producers, distributors and some journalists departed from Ezeiza, Buenos Aires, Argentina. We highlight the presence of Dr. Marcelo Carmona who accompanied us throughout the tour.

On this occasion, Santiago Riopedre and Agustín Giorno from Argentina to the USA, and David Stead – Zim to those who know him best- from Australia to Argentina, told us about their travel experiences.

In addition, Dr. César Venegas Villarroel and Agronomist Juan Espinoza Bruno from Mexico, tell us about potato cultivation and the adoption of phytostimulant technologies when facing the campaign.

The place on the planet to know in our section “Territorial Roots” this time is Vinnystsia, located in the heart of Ukraine, is a city that combines a rich history with a difficult present, but with a future of growth and development.

Mariano Larrazabal tells us about the world of agromarketing. Ten tips to increase web traffic: What are the important things to do and what should we avoid to achieve a high performance of our website?

And also the snapshots, those pictures that portray the Spraytec world!

I hope it exceeds expectations!

Potato cultivation in Mexico and the adoption of phytostimulant technologies

Authors: Dr. Venegas Villarroel and Ing. Agronomist Espinoza Bruno

Editorial Travel experience Report Research Snapshots

Territorial Roots Vínnytsia

General production: Horizonte A ediciones

10 tips to increase agricultural web traffic.

By: Mariano Larrazabal

“This trip was a beautiful experience” Travel experience

Eng. Agustín Giorno, agriculture coordinator at CREA for the Argentinian Southwest, sandy west, and western regions, shared his experience in the United States. The Argentine delegation was made up of over 30 people, including distributors, clients, agricultural professionals, and a few specialized journalists.

Hello Agustín! Well, here we are in a New York bar to get your overall thoughts on the trip.

It’s a very enriching experience because not only do we visit trials and see the realities on this side of the world, but it also adds camaraderie, meeting others in this profession, and of course, experiencing the vibe of NY. Here we are in the United States, invited by Spraytec to get a glimpse of the productive reality in the state of Iowa, visit Farm Progress, and on the other hand, enjoy some camaraderie and fun in New York.

What do you feel you’ve

learned from the trip?

The first and perhaps one of the most important things is that I got on a plane in a really strange situation because all the flights were canceled, connections were cut off, etc., etc., with a group of more than 30 people I didn’t know. Now, six days later, I feel like I know most of them.

Surely, some of us will continue being friends because of the group they chose—I don’t know if it’s a coincidence, if it has to do with who Spraytec does business with, or why— but it’s an amazing group. People from all over Argentina and Brazil, involved in different agricultural areas, from producers, salespeople, journalists, technicians, to managers of agricultural production companies, etc., and we’ve managed to build a deep sense of unity as a group.

How do you see the productive reality in this area, and what have your days been like during this experience?

The truth is, we’re having some unforgettable days, and that’s mainly because the people are great, which is the most important thing. They’re fun, and they’re having as good a time as I am despite the flight issues.

The visit to Iowa was very in-

teresting. I came here with the goal of trying to understand what their productive reality is all about, which we always hear about and which, in some way, directly or indirectly impacts our markets and our new technologies. Many of these technologies we import from here, and I had never understood how it could be that the country that largely explains global production and the commercial conditions for all grains could have all its production led by people with little training or who face difficulties in making complex technical decisions.

What comparison would you make between the producers of Argentina and the U.S?

All our lives we’ve thought that Argentinians are technologically the best because we adopt what works for us, reject what doesn’t, and are super efficient. Meanwhile, we knew that in the U.S., they were more rudimentary. But they are the ones producing the world’s corn and soybeans! When we visited a farmer who also runs an agronomy business, went to the Farm Progress Show, and to Iowa State University, which develops technology for production systems, I started to understand a bit better what it’s all about.

Let’s say there’s a somewhat distorted view.

Agustín Giorno

experience”

There’s a traditional business that develops in the United States, and it’s not the American image we have. The states that justify that productivity, that significant production, have nothing to do with New York, where we are now, or Florida, where we had to spend hours waiting between flights at times. It’s a completely different country, a different reality, a different mindset, one that is much more focused on work than on sophisticated ideas.

Is it a country with many facets, do you agree?

In my personal opinion, the United States has an incredible engine, and I don’t think it’s exclusively related to these financial cities. They obviously have an amazing tech hub in California, but to your readers, I’d say they have an incredible productive hub in the north-central part of the country. We need to pay attention to what they’re doing, not because they’re the best, but because they have the greatest drive to harvest high yields.

Thank you, Agustín!

Travel experience

“Biotechnology

is something that surprises me here in the U.S.”

Santiago Riopedre is from 9 de Julio, he is 36 years old, and during high school, he was a boarder at the Inchausti agricultural school. He is an agronomy engineer graduated from the University of Buenos Aires (UBA), married, has two children, works in agronomy, and is also an agricultural consultant and producer.

Santiago, tell us how you’re experiencing this trip and what impression you’re bringing back from American agriculture.

I believe the trip fosters strong ties with Spraytec, a very friendly company to distributors. These trips really help strengthen relationships. On the other hand, the Farm Progress show is impressive; compared to Argentina, I think we’re a bit behind in terms of machinery. Biotechnology surprises me here; they have a significant advantage over us, with many soybean events that we’re missing out on. We were able to see dwarf corn,

which Bayer is already developing in Argentina.

What surprised you about American production methods?

We saw some trials, but I estimate that it will be commercialized here in the U.S. before it is in Argentina. That’s what stands out the most, along with how they can produce so many kilos per hectare. I notice a significant yield gap compared to Argentina; we’re quite behind, especially regarding fertility levels.

Spraytec is growing and conquering markets worldwide. How do you see the adoption of Spraytec here?

I’m surprised by how they are starting to adopt the use of Spraytec’s biostimulants. They told us that last year, it grew by 70%, meaning they have expanded significantly in a country where that’s not easy to achieve. Clearly, they have been able to test

the products, see the results, and therefore adopt them with full confidence that they will be beneficial for their crops.

Some colleagues and I were fortunate to drive from Chicago to Des Moines, and we saw fields upon fields, and all the lots looked great. That really caught my attention— they’re going to have a huge harvest! That’s why prices in Argentina are so low; they’re anticipating a big yield.

Lastly, some days off, but in NY. How did you enjoy it?

New York, which is the tourist part of the visit, really is a city that doesn’t disappoint. Everything one imagines about NY is even more incredible when you see it and experience it day by day, walking its streets, taking in the views, and feeling its vibe. I’m very happy to be here!

Thanks Santiago!

Travel experience

I love you, Argentina!

Tell us about yourself, Zim

My name is David Stead, but no one in Australia calls me David. There are too many Davids in Australia, and since I’m from Zimbabwe, they call me Zim, even my brother calls me that.

I’m an independent agronomist, so I deal with 25 mom and pop families, small corporations, and six commercial sites, where I do agronomy. I connect with the four or five most important clients at each site, except for one, where I see everyone, because there are only 16 farmers in the community.

I have three clients with approximately 11,000 hectares, others with 5,000 hectares, but then there are about 1,600 to 2,000 hectares. I’ve been doing that work in Australia for 20 years.

When were you the first to contact Spraytec and the company?

I had heard about Spraytec, from Fulltec in March 2020. We were going to have Chelo (Marcelo del Barro, our representative in Australia) speaking as a farmer, but COVID happened, so everything was canceled, lockdown cameexcept us, but We couldn’t contact people - so for me it wasn’t so bad because I

could do my job.

In August of that year we had a field day at a test site, with one of the companies I deal with, at that time his name was David Graves, now it’s Delta; Then I met Chelo, they were testing Cubo and Absortec Copper, but I wanted to know more about the company, what they were doing.

Is that how you were able to do your first rehearsals?

Yes, they told me about results, how Fulltec worked, so I started doing tests myself. That summer, I sprayed some hard trees, Coniza, and used doses of sublethal chemicals so they wouldn’t kill the plant, but I wanted to see what Fulltec could do, against the paraffinic oil, against the hard ones, and combinations of that.

What did you think of the tour of Argentina? What did you think of the country and Argentine agriculture?

It’s been so good, because the people are so kind, so honest, they want to hear from you and tell you about themselves too. It’s been wonderful. The food is fabulous. All the wines have been well tested and we have some favorites, but the truth

is that none of them have been bad!

Any favorites?

They are all good but we love Malbec.

In Argentina you breathe innovation, passion for work in the field, talking with the farmers we have met was very enriching because there are a lot of similar problems that we face in Australia and Argentina. But the passion here is contagious. It has been really good for the profession, for work and for life.

What do you think this trip has given you?

It is a form of feelings and understanding. The word is innovative. It’s fun and innovative, the two are combined. Those you meet are friendly, they are colleagues, but it is like a family. And what I take from that is that it resolves who you are. It makes you go back to your origins, it makes you love what we do and why we do it.

I hope that with the journey we have had, sharing ideas and cultures, we can become closer as good friends and learn together, to face new challenges and overcome problems.

Thanks Zim!

RESEARCH

Potato cultivation in Mexico and the adoption of phytostimulant technologies

Authors: Dr. César Venegas Villarroel / Ing. Agr. Juan Espinoza Bruno

The potato (Solanum tuberosum) belongs to the Solanaceae family. It is a crop of Andean origin, and its history dates back around 8,000 years B.C., in the Andes mountain range of South America, near the border of Bolivia and Peru, close to Lake Titicaca, in the Quechua region (3,800 meters above sea level).

The potato is classified among plant species known for “accumulation,” meaning its primary physiological function is to store large amounts of photosynthesis products (starch) in its storage organs (tubers). Its use can be intended for fresh consumption, industrial processing, or as seed. Additionally, it can be used as livestock feed, in the food industry, or in the distillation industry to produce alcohol.

Since 1565, it has spread from Europe across the world.

The potato is the third most important food crop globally in terms of human consumption, after rice and wheat.

There are over 4,000 varieties of native potatoes, most of which are found in the Andes. They

come in different sizes, colors, and shapes. Additionally, there are 151 species of wild potatoes. Although too bitter to be eaten,

their biodiversity includes important traits such as natural resistance to pests, diseases, and climate conditions.

THE POTATO –PRODUCTION STRUCTURE

Root System:

Its root system is very fibrous and highly branched; however, it has the drawback of being very shallow, which makes the absorption of less mobile elements like phosphorus, potassium, and micronutrients quite difficult.

Stem:

It is a herbaceous plant with the characteristic of having both an aerial and a subterranean stem of rhizomatic nature (tubers). The aerial stems start off upright, but as the growth cycle progresses, they begin to droop, growing closer to the ground.

Leaves:

The leaves are compound, with 3 to 4 oval leaflets, and small leaflet-like structures may appear at the base of the petiole. They are green in color, with various shades.

Tubers:

These are the plant’s storage organs, rich in carbohydrates, particularly starch. They come in various colors and shapes, including round and oval, and can be brown, purple, translucent white, yellow, etc.

Commercial reproduction is done clonally through its tubers, although recent studies have been conducted to obtain high-quality botanical seeds. The main elements accumulated in the potato are carbohydrates, specifically starch, which is produced daily in the leaves through photosynthesis. When tuberization and tuber development begin, its production rate increases significantly.

POTATO PRODUCTION IN MEXICO

Potato cultivation in Mexico is an important agricultural activ-

ity, although its consumption is relatively low compared to corn, beans, tomatoes, and even chili peppers. This tuber was introduced to Mexico in the 16th century and has since adapted to various climatic regions of the country. There are several potato production areas, allowing Mexico to have fresh potatoes year-round, depending on the area being planted. The figures and data in the table are rounded and may vary depending on the year, potato prices, or water availability, especially in certain regions.

In Mexico, there are two important planting and production cycles: the Spring-Summer cycle (S-S from March to October), where rainfed potatoes are produced, with some also using irrigation. In this cycle, the soil conditions are more suited to the

potato’s origin, and if the rainy season is good, yields can range from 60 to 70 tons per hectare.

The Fall-Winter cycle (F-W) takes place between October and April in the northern part of the country, entirely with irrigation systems, mild winters, short-day cycles, and more alkaline soils. With good agronomic management, yields can reach 40 to 50 tons per hectare.

COMPARISON OF PRODUCTION ENVIRONMENTS IN MEXICO

The agronomic management of potatoes in Mexico varies significantly depending on the geographical region, altitude, climate, soil type, and water availability. Mexican farmers have

developed various techniques to optimize the yield and quality of the crop, addressing challenges such as pests, diseases, weeds, and environmental conditions. The implementation of modern agricultural technologies and sustainable farming methods is playing a crucial role in the continuous improvement of potato production in the country.

The tables provide an overview of the two main production environments in Mexico. It is observed that the Spring-Summer cycle (S-S) takes place in areas with high rainfall, slightly acidic soils, and altitudes ranging from 1,500 to 3,000 meters above sea level (masl). These conditions are almost the opposite of those in the northern potato-growing region of Mexico, where the Fall-Winter cycle (F-W) occurs. In the latter, crops are 100% ir-

rigated, at sea level, in alkaline, clayey soils with higher fertility.

FERTILIZERS AND NUTRITION FOR HIGH YIELDS AND QUALITY

As with almost all crops, there is a wide range of fertilization recommendations, depending on tradition, advisors’ suggestions, and input from commercial technical experts. The information presented here is the sole re-

sponsibility of AGRYS, a company specializing in high-yield crop production, with an emphasis on potatoes. They offer simple yet effective steps for successful production.

AGRYS’ 1-2-3 FOR GENERATING AN EFFECTIVE AND PROFITABLE NUTRITION RECOMMENDATION FOR POTATO CROPS

Agrys works with excellent suppliers offering various types of fertilizers, activators, soil enhancers, phytostimulants, and next-generation products. These products are carefully selected to create physical granular and soluble mixtures, which are integrated into a Soil Nutrition Program. This is further complemented by a Foliar Fertilization Program tailored to the crop’s needs.

3 - Programa foliar: 1 Apl. al suelo y 6 aplicaciones foliares en el ciclo de cultivos

As in almost all crops, there is a wide range of fertilization recommendations, depending on tradition, recommendation of advisors, and commercial house technicians.

1 - Colecta de muestras de suelo + resultados analíticos + interpretación

2 - Requerimiento de cultivo, ej. Papas + Propuesta fert. al suelo foliar

SOIL AND FOLIAR NUTRITION PROGRAM FOR POTATO PRODUCTION

(Adjustable according to production system, irrigation or rainfed, and soil type and nutritional content)

Characteristics and Benefits of Balanced Nutrition in Crop Production

Better Emergency Uniformity

• Best Radical System (Development and Longevity)

• Greater Number of Tubers

• Better Plant Vigor and Development

• Higher Yields (Size and Weight of Tubers)

• Uniform Maturity and Good Quality of Tubers

PHYTOSTIMULATION AND NUTRITION WITH SPRAYTEC PRODUCTS IN POTATOES

Spraytec products have been quickly adopted by Mexican producers. Starting with Fulltec

(strongly improving water quality) as well as promoting agrochemical applications.

Subsequently, and knowing the characteristics of the architecture of the potato plant, heavy use

of the TOP SEED product began in the curing of the seed potato (by direct application and/or blasting in the planting furrow) as well as the CUBO to enhance the effect of fungicides and improve the control of the main diseases that plague the crop.

TERRITORIAL ROOTS

VÍNNYTSIA

Located in the heart of Ukraine, Vinnitsya is a city that combines a rich history with a present full of growth and development. Over the centuries, this region has been a key point for trade and military routes, making it a strategic center that has attracted the attention of multiple empires and nations.

Name

The name “Vínnytsia” first appeared in 1363. The name is supposedly derived from the Old Slavic word Veno, meaning ‘male dowry’. This name can be explained by the fact that the Lithuanian Duke Algirdas captured Vínnytsia and the surrounding lands in the 14th century, and then, gave them to his nephews.

History

The town of Vinnytsia and its territorial community have a glorious centuries-old history. According to the existing historiographical tradition, the town was founded in 1363, when after the victory in the Battle of the Blue Waters (1362) Grand Duke Olgerd of Lithuania, liberating Podillia from the Golden Horde, created the principality of Podillia under the rule of the Koriatovych princes and ordered to fortify the place. In 1393 the separate principality of Podillia was liquidated and the first head of Vinnytsia was

appointed in the city. At the same time, a bourgeois community was formed. Since the beginning of the 16th century, the burghers regularly elected viits to govern the city.

In accordance with the Union of Lublin (1569), Vinnytsia became part of the Polish-Lithuanian Commonwealth. Since then, a new stage of colonization of local lands began. With the beginning of the Khmelnytskyi Uprising (16481657) Vinnytsia became the center of the Cossack Hundred of the Kalnytsia Regiment, and in 1653-1710 (with breaks) it was a regimental town of the Ukrainian Cossacks. As a result of the Ruin, from the beginning of the XVIII century the Vinnytsia burghers actually lost the right to self-government. The struggle to restore the status of the bourgeois community began in the middle of the century and ended in 1790, when Vinnytsia received confirmation of privileges under the Magdeburg law.

In accordance with the second division of the Polish-Lithuanian Commonwealth (1793), Vinnytsia was subordinated to the authorities of the Russian Empire. In 1793-1796 it was the center of the Bratslav province, and in 1796-1797 it was the center of the Bratslav Governorate. Soon administrative-territorial reorganizations lowered the status of Vinnytsia to the

level of a county town (1797). The city continued to be governed by a magistrate, which was replaced in 1846 by the city council, a representative body of power. With the introduction of the city reform, the inhabitants of Vinnytsia received in 1880 the right to elect members of the city council as an administrative body, and also created an executive body - the city government. The success of self-government ensured the sustainable development of the city for decades and allowed it to become the administrative center of Podillia province during the First World War, which lasted until 1926.

During the Ukrainian Revolution of 1917-1921 and the emergence of the Ukrainian People’s Republic, Vinnytsia repeatedly had the status of the Provisional Capital of the Ukrainian People’s Republic during 1918-1920. Under the Soviet regime, Vinnytsia became the center of the Vinnytsia region (1932) and reunified the Podillia lands.

For the Caucasus campaign of 1942, Adolf Hitler’s headquarters, Wehrwolf, was built a few kilometers north of the city. Previously, Vinnytsia had been declared “free of Jews”. During the Nazi occupation of Vinnytsia, Einsatzgruppe D murdered approximately 28,000 residents in an attempt to wipe out the city’s

Jewish population. An infamous 1941 photo entitled by its author “The Last Jew of Vinnytsia” shows a commando soldier shooting a man in the back of the head at the edge of a common grave. It was found in the album of a German soldier.

With the restoration of Ukraine’s independence (1991), the country’s accession to the European Charter of Local Self-Government and the adoption of the Law of Ukraine “On Local Self-Government in Ukraine” (1997), a new stage of self-government of the Vinnytsia territorial community began. The logic of socio-economic development of the city led to a significant expansion of the city limits (2015) and the creation of an amalgamated territorial community by joining to Vinnytsia the villages of Desna (2018), and from 2021 - Vinnytsia Khutory, Pysarivka, Stadnytsia, Havryshivka, Velyki Krushlyntsi, Mali Krushlyntsi, Shchytky.

Location

Vinnytsia is located in the western part of central Ukraine, on the banks of the Southern Bug River, which gives it a picturesque and strategic natural environment. The river has been vital to the development of the city since its foundation, acting as a commercial artery and a natural resource. The surrounding region is predominantly agricultural, with vast tracts of fertile land forming part of Ukraine’s famous “black earth” (chernozem) region, known to be one of the most productive in the world.

Climate

Vinnitsya’s climate is conti-

nental, with cold winters and warm summers. Winter temperatures often fall below -5 °C, while summer temperatures can exceed 25 °C. Rainfall is moderate throughout the year, which favors agricultural growth, with wheat, corn and sunflower crops being the most common in the region.

The city is surrounded by rolling hills and dense forests, which provide a beautiful natural environment for residents and tourists. Among its main natural attractions is Vinnitsya Central Park, a vast green space with numerous recreational areas and monuments.

Demographics

Over the years, Vinnytsia’s population has grown steadily, although it has experienced periods of decline during wars and famines. As of 2023, the city’s population is estimated to be around 370,000, making it one of Ukraine’s leading cities in terms of size and population.

Vinnytsia is home to a diverse community, although the majority of the population is ethnic Ukrainian. There are also significant minorities of Russians, Poles and Jews. However, the Jewish community, once prominent in the city, suffered a devastating blow during the Holocaust, when most of its members were killed or emigrated.

Language

The predominant language in the city is Ukrainian, although Russian is also spoken, especially among the older generations. The city has witnessed a revival of the Ukrainian language since

Ukrainian independence in 1991, particularly following the Revolution of Dignity in 2014. English is also gaining ground among young people, especially due to increased tourism and international relations.

Culturally, Vinnytsia has a rich tradition of festivals, museums and theaters. The city is home to the Pirogov Museum, dedicated to the famous surgeon and scientist Nikolai Pirogov, who lived and worked in the region. In addition, the Monument to Glory and the Roshen Fountain, one of the largest multimedia fountains in Europe, are key points of interest for tourists.

Tourist centers

Over the years, it has become a major tourist destination for those looking to explore a lesser-known part of the country. Some of its most prominent resorts:

- Roshen Fountain

Roshen Fountain is the biggest tourist attraction in Vinnytsia. It is one of the largest floating fountains in Europe, located on the South Bug River. During the warm months, visitors can enjoy impressive water, light and music shows that attract thousands of tourists. The fountain is sponsored by the Roshen confectionery company, which has also helped to popularize it.

- Pirogov Palace-Museum

This museum is dedicated to the famous surgeon and scientist Nikolai Pirogov, who spent the last years of his life in Vinnytsia. The Pirogov Palace-Museum is located on the estate where he lived, and

his house has been converted into a museum displaying his contributions to medicine. The mausoleum where he is buried is also part of the resort.

Main Crops

Wheat and barley are essential for both domestic consumption and export. Vinnytsia wheat is highly valued for its quality, and Ukraine is one of the world’s largest exporters of this grain.

Corn is another key crop, used for both human food and livestock feed production.

Vinnytsia is one of the main centers of sugar beet production in Ukraine. Sugar produced from this crop is for both domestic consumption and export.

Sunflower oil is one of Ukraine’s best-known products, and Vinnytsia is an important area for its cultivation, contributing significantly to oil production.

The region is famous for the

production of fruits such as apples, pears and plums, as well as a variety of vegetables, which are grown for the local market and for export.

Policy

The speaker of the Ukrainian Parliament Volodymyr Groysman was elected as the new prime minister on April 14, 2016. Groysman is a former mayor of the city of Vinnytsia, and was an active member of the local Jewish community. The young mayor succeeded in Vinnytsia in doubling the city’s budget in three years before becoming the first openly Jewish speaker of Ukraine’s Parliament.

Vinnytsia, a sprawling city of 370,000, has a reliable streetcar system, one of the best performing in Ukraine, street lights everywhere, and three new hospitals. Using international connections and attracting entrepreneurs to set up store in the city, Groysman nearly doubled its budget from 500 million hryvna in 2007 (approximately $100 million) to almost 1 billion hryvna in 2010.

If Groysman does for Ukraine what it did for Vinnytsia, then something truly great will have been done for this nation,” said Koen Carlier, a Belgian national who lives in Vinnytsia.

Geopolitical news

In February 2022 the Russian invasion of Ukrainian territory began, Vinnytsia, despite not being in the direct line of combat, experienced the impact of the conflict. Missiles were falling near farms, and fuel shortages were exacerbated by the destruction of depots. The region, like all of Ukraine, relies heavily on grain exports, especially corn and wheat.

“It takes men to fight and others to grow wheat, so that Ukraine has enough to eat. What has changed [since the invasion of Ukraine began] is that, for example, today a military plane passed at very low altitude right over my tractor. But that’s okay, we continue to work. If necessary, we can hide behind those trees over there” Oleksandr, a local farmer, told RFI News in 2022.

10 Tips to Increase Agricultural Web Traffic

Ing. Agr. Mariano Larrazabal.

Consultant in digital agromarketing and social media – Bialar. @AgroBialar

An agro-food website doesn’t attract a significant volume of visitors on its own unless you establish a strategy focused on increasing web traffic. It’s pointless to say how nice your website looks if internet users don’t know about it.

In my early days, I experienced the same thing. I couldn’t get more than 30 daily visits, and it drove me into a panic and made me feel stuck. That’s why today I want to share 10 tips to significantly increase your web traffic, along with 10 common mistakes that occur when trying to boost visits to your agricultural blog or website.

Do you have an agro-food website or blog but feel discouraged because you’re not getting the visits you’d like?

Do you spend your days checking Google Analytics to see how your web traffic is doing?

Let’s get started!

10 Tips to Increase Your Agricultural Web Traffic Without Limits

1. Improve Your Agricultural Website Design

A good website design ensures a positive experience for your agricultural clients. It is vital to apply a strategic web structure based on your company’s goals.

I’m still surprised when I visit an agricultural website that isn’t adapted for mobile phones, tablets, personal

computers, and even smart screens—meaning the site lacks a “responsive design.”

Did you know that over 60% of agricultural web traffic comes from mobile devices? Yet, if you check how long ago the website was developed, it’s shocking!

An agricultural business evolves in terms of products and services, but it’s astonishing how many of them have a digital presence that hasn’t evolved and is now outdated. Don’t forget to consider loading times and the weight of everything you upload to your website.

I hope that these tips can serve as a guide and provide clarity to all the viable options in which step by step you can work on your website to attract qualified traffic.

2. Create an Agricultural Content Blog

An excellent and proven strategy to attract visitors to your website is to maintain a blog where you can share knowledge, information, and opinions from experts regarding your agricultural products and services.

Creating quality content will spark interest, debate, and engagement from your target audience. The higher the quality of your content, the more likely it is to be shared.

Keep in mind:

- Vary between long and short articles.

- Make a list of trending topics or those with high traffic on other websites or blogs. Be original in your content.

- Craft surprising titles that grab your audience’s attention.

- Identify the best times to post on your social media.

- Include links to other pages on your website or blog.

3. Strengthen Your Online Public Relations

Just as important as writing is establishing and consolidating relationships with key figures and influencers in the topics related to your website. Aim to secure frequent collaborations that add extra value to your regular publications.

4. Implement Agricultural SEO Strategies

Without SEO, you’re invisible.

An SEO strategy will help you achieve better rankings on search engines like Google, making it easier for clients to find you online quickly and organically. Study and identify keywords relevant to your topics and incorporate them into your content. Write for your clients, not for search engine algorithms.

5. Create a Diverse Content Strategy

Variety in the content formats you provide to your clients is key to attracting visitors, keeping them engaged longer, and encouraging them to share. Creating content that enhances the experience for agricultural clients—such as video blogs, video tutorials, eBooks, and infographics— will help you stand out from your competitors.

With the rise of platforms like YouTube, audiovisual material has become an essential communication tool for agricultural clients for several re-

asons:

- It’s easily consumable.

- It provides greater closeness and value: They can see and hear us.

- We remember content that we watch and listen to better than content that we only read or only listen to (like in a podcast).

6. Social Media to Drive Agricultural Web Traffic

One of the key actions to attract traffic to your website is undoubtedly agricultural social media. Social media can be a powerful link for generating visits.

Develop a social media strategy and use these platforms as a communication channel. Pay attention to comments and direct visitors to your website.

7. Analyze Your Competitors’

Traffic

It’s essential to analyze the competition. I can tell you right away that copying and pasting will not be effective.

Look for web strategies that have proven successful and try to adapt them to your agricultural business’s situation, resources, and digital environment.

8. Agricultural Sector Web Portals

Commenting on articles and notes in agricultural web portals can be beneficial for gaining visits, networking, and enhancing your brand’s identity and image.

Craft your comments thoughtfully to show that you’ve read the article.

9. Social Media Share But-

tons

Allow your audience to share your web content on social media. To grow traffic from agricultural social networks, it’s crucial to make it easy for your clients.

To do this, you should insert share buttons on your agricultural blog or website that enable them to interact with your content effortlessly. This way, with just one click, they can publish a tweet or post on Twitter, Facebook, LinkedIn, Google Plus, Pinterest, or even WhatsApp.

The digital era offers countless plugins and various ways to add these buttons.

10. Agricultural Email Marketing

One of the best strategic tools to encourage them to revisit your website is email marketing. If you’re not familiar with it, it involves sending emails to a list of people we have previously collected—our customer database.

You can use subscription forms in strategic locations on your agricultural website in exchange for unique or exclusive content, promotions and discounts, coupons, etc.

Conclusion

I hope these tips serve as a guide and provide clarity on the viable options you can work on step by step to attract qualified traffic to your website.

If it’s already challenging to get visitors to your website, it’s even harder to make sure your target audience remembers your products or services and returns later.