Sustainability in FMCG
Beauty and the best Reinforcing sustainability
Surrounded by the beautiful Porovesi lakes and woodland in Iisalmi Finland, Olvi is one of only 3 major beverage manufacturers to have remained Finnish-owned. Founded in 1878, the company is focused on creating a high-quality consumer experience whilst respecting the environment. Which is why Olvi has chosen corrugated cardboard as the material for their Latest beverage multipacks. Product packaging always forms an essential part of the consumer experience. A distinctive presentation awakens interest, and durable packaging ensures that the products can be transported comfortably and above all, remain undamaged. The user experience of the packaging affects what the consumer thinks about the entire brand. For example, if the handle on the packaging breaks, you can rest assured that it will be remembered during the next shopping trip.
Multipacks´ integrated handle is reinforced with Lemtapes® reinforcement tape, thereby giving the package invisible strength
Reliable ergonomics “For our consumers, Olvi’s packaging is naturally going to be important when considering our products, so the packaging has to be strong and durable,” says Olvi’s Marketing Director Olli Heikkilä. “Lemtapes’ reinforcement tapes strengthen the beverage multipacks and especially the carrying handles of Olvi’s drink branded packs, which are naturally heavy items. This applies to our top branded beverages that include Sandels, A. Le Coq, Olvi and Sherwood. Thanks to Lemtapes tapes’ unrivalled strength and durability these packages can be relied upon to withstand any kind of transportation from the factory to the store, as well of course, from the checkout to a consumer’s home.”
SUSTAINABLE PACKAGING NEWS
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