Film recyclability
Spring forward
to 100% film recyclability The quest to achieve the 100% recyclability of packaging film took a major step forward recently when the Highland Spring Group, launched its most environmentally sustainable ‘Eco Pack’ to date using Coveris’ Duralite R film. The next generation, 100% recycled and fully recyclable Duralite R shrink-film supports the company’s journey to reach 100% recycled materials across its entire packaging portfolio. The Highland Spring 12 x 500ml multipack launched in January this year is being trialled at 270 Sainsbury’s stores across the UK. Following the introduction of its range of 100% recycled and recyclable eco bottles. The Highland Spring Group has continued its use of 100% recycled materials as part of its commitment to providing healthy hydration in an environmentally sustainable way. Coveris’ award-winning, fully recyclable polyethylene film for the Highland Spring multipacks, features 100% recycled content comprising 50% post-consumer recyclate (PCR) and 50% post-industrial recycled material (PIW). Supporting a circular economy for plastic packaging, the 50/50 blend of recycled content achieves a 54% carbon footprint reduction compared to the use of virgin materials. Highland Spring’s Eco Pack is the first major brand launch using a complete 100% recycled film from the Coveris Duralite R range. Simon Oldham, Chief Commercial Officer of the Highland Spring Group said: “We want consumers to understand that plastic is a valuable resource that should not be treated as waste. We are taking a holistic approach to our packaging and want to create a truly circular plastics economy in the UK to ensure these materials stay in the loop.
54 SUSTAINABLE PACKAGING NEWS
“ We want consumers to understand that plastic is a valuable resource that should not be treated as waste ”