DIGITAL DIGEST
More Transparent Packaging Emerging packaging trends of the future By analysing emerging technology, global packaging trends, and market projections, we can get a pretty good glimpse into what the packaging industry will potentially look like by 2028 and beyond. In this article, we’ll go over everything from sustainability, design (smart packaging) to machine automation to manufacture, to operations including AI and block-chain technology and more.
Convenience driving innovation In the future consumers will be able to enjoy an all-inclusive shopping experience. Instead of, for example, a few branded hair & beauty items, it will be customary to offer full-spectrum personal care experiences that go beyond the brand and appeal to customers mentally, emotionally, and sensually. With new technological advances, there will be a shift away from mass production and more towards innovative and specialized brand packaging to serve specified products and services. While we all recognise our classic cardboard boxes, bags and bottles, the future may be reshaping these classics we’ve all grown up with. With growing consumer demands comes a growing need for convenience. Convenience calls for innovative upgrades and technological advancements that unlock new doors of opportunities for businesses. Let’s explore some changes that we may expect to see in the packaging industry.
24 SUSTAINABLE PACKAGING NEWS
Dissolvable Packaging Edible packaging is an interesting and innovative alternative that alleviates the reliance on fossil fuels and has the potential to significantly decrease our carbon footprint, which is exactly what consumers are already looking for. Using raw materials extracted from algae, natural sweeteners and natural dyes using the skins of fruits and vegetables shows a lot of potential for offering the food industry a variety of options with regards to colours, designs and more. Furthermore, it offers an exciting experience for customers that goes beyond the packaging, seeing as they will be consuming the packaging too!