DIGITAL DIGEST
Digital Digest
Digital rivalry Digital packaging is gaining ground and is unrivalled when it comes to personalised printing and short run operations. It is ideal for those seeking a fully integrated, inline digital solution in order to make short-run packaging effective, affordable, and fast. Xerox Automated Packaging Solutions for the Xerox® iGen® family have access to vibrant digital inkjet colour (even on porous corrugated containerboard), producing rich graphics and hard-to-produce greyscales. With digital packaging, you can enhance your customer partnership and maximise the profitability of your company. This specialisation not only provides maximum flexibility when responding to your customers’ requirements but also gives you the ability to outpace the competition.
Digital packaging offers more • • • • • • •
Innovative packaging designs through digital technology Pioneering business opportunities, ahead of your competition New production possibilities with your market-leading solutions Ability to print multiple versions in a single job Variable data printing options Opportunity to print prototypes Capacity for rapid job changeover
22 SUSTAINABLE PACKAGING NEWS
Costs and lead times are dramatically reduced while speed to market is increased with print-on-demand workflow. Faster lead times reduce inventory costs and waste. Companies can rely upon improved workflow and the efficiency of their business with inline digital print packaging solutions. It is also possible to enhance your capacity and productivity with an automated solution designed for quick changeovers. Personalised/target marketing is a simple operation, with digital packaging solutions offering the flexibility to tailor packaging and marketing to suit a customer’s needs. Costs and lead times are dramatically reduced while speed to market is increased with print-on-demand workflow. Faster lead times reduce inventory costs and waste. Companies can rely upon improved workflow and the efficiency of their business with inline digital print packaging solutions. It is also possible to enhance your capacity and productivity with an automated solution designed for quick changeovers. Personalised/target marketing is a simple operation, with digital packaging solutions offering the flexibility to tailor packaging and marketing to suit a customer’s needs.