SPN Sep 2020 - Sustainable Packaging News Magazine

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2020 PACKAGING INNOVATIONS

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sustainable packaging innovations for 2020 Achieving sustainable packaging is not a passing fad: demand from increasingly aware consumers has led companies to rethink all their processes to generate sustainable products. Thus, eco-friendly packaging is at the heart of this paradigm shift. Transformations have emerged at many levels, from the materials chosen to the facilities for reusing packaging. Creativity in this field is continuously providing new solutions to the problem of packaging waste. Thus, companies must know how to adapt to this change, while ensuring the integrity of the goods transported and optimizing costs.

Trends in sustainable packaging Reuse

One of the main trends in sustainable packaging is to eliminate single-use packaging and give the final consumer the possibility to use the packaging more than once. The circular economy, promoted by many bodies including the European Union, comes into play here, in which it is a question of reusing materials that would generally be discarded as waste. This paradigm requires a change in mentality with respect to what has happened up to now with packaging, which was immediately discarded by the end consumers. In addition, it is necessary to study the final design of reusable eco-packaging, so that its manufacture does not pose major ecological problems. Some examples of this case include reusable cleaning product packaging, which is refilled multiple times through capsules.

32 SUSTAINABLE PACKAGING NEWS


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