The latest advances in digital printing that improve shelf appeal

Digital Digest

The Digital revolution is upon us and gaining ground throughout the packaging industry. It is the catalyst for greater packaging efficiency, economy and profit. SPN is dedicated to providing our readers with the latest advances in all areas of its application, including print, measurement and quality control systems. In this issue we cover some of the latest advances in digital printing that improve shelf appeal.

Invercote Metalprint Digital helps coffee company shine

In the first in this series we look at how Coffee company Aroma Coffee Roastery has utilised Invercote Metalprint Digital to create standout packaging for its range of lightly toasted granola. The paperboard, supplied by Antalis, has a metallic sliver PET laminate to the print side, which provides ‘an exceptionally good printing surface that requires no preprint treatment.’ The product leant itself ‘beautifully’ to the Aroma Coffee Roastery’s new packaging. Using HP Mosaic to create 500 unique designs and using Scodix digital embossing to highlight details in the pattern, the customer said ‘the result is an eye-catching range of packs with a luxurious metallic finish, but without the associated with traditional foil blocking.

Invercote Metalprint Digital is produced at Iggesund’s Bruk mill, which recently received top sustainability rating from EcoVadis.

The platinum award recognises the mill’s sustainability achievements, putting it in the top 1% of all 65,000 companies rated by EcoVadis.

In addition to creating deluxe packaging, Invercote Metalprint Digital has been used in the production of high end, design-led book covers and calendars, thanks to its ability to faithfully reproduce the most sophisticated printing images.

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