BRAND BOOK 2022
Who is So...? . . . . . . . . . . . . . . . . . . . 4 Body Mist by So...? . . . . . . . . . . . . . . 26 Miss So...? . . . . . . . . . . . . . . . . . . . . . 38 Glow by So...? . . . . . . . . . . . . . . . . . . 48 So...? Summer Escapes . . . . . . . . . . . 54 So...? Unique . . . . . . . . . . . . . . . . . . . 62 So...? You . . . . . . . . . . . . . . . . . . . . . 72 So...? Smooch . . . . . . . . . . . . . . . . . . 76 So...? The Collection . . . . . . . . . . . . . 82 So...? Vibin’ . . . . . . . . . . . . . . . . . . . . 88 So...? Iconic . . . . . . . . . . . . . . . . . . . 94 So...? Sorry Not Sorry . . . . . . . . . . . . . 98 So...? Marketing Activations . . . . . . . . 112 So...? In-store . . . . . . . . . . . . . . . . . . 132 Contents
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Who is High Quality CrueltyFree Affordable On Trend Inclusive
We are So…?, a global fragrance brand that’s become something of a cult beauty favourite amongst trendy females of all ages worldwide. Our mission is to offer high quality fragrances that suit all tastes and budgets, as we believe that beauty should be inclusive and available to all! By working with some of the best names in the perfumery industry, we’re able to offer fragrances produced by some of the finest fragrance houses, but at prices that won’t break the bank.
With over 100 irresistible scents to choose from, ranging from the rich and bold, to the sweet, fruity and floral, there is a So...? scent to fit every style, mood and occasion. For inspiration and new ideas, our talented London based in-house design team draws inspiration from a wide range of influences, including catwalk trends and high-street fashion, travel, blogs and social media. We pride ourselves on bringing our customers unique perfumes that are designed to empower the wearer. Our Scents
Our Story
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Our History 1994 So...? Launched by Yardley 2016 Body Mist by So...? Launches - a range of fresh and easy to wear fragrances 1999 So...? Acquired from The Yardley Group 2017 So...? The Collection launches - a fashion led fragrance range inspired by the latest catwalk trends 2001 So...? Named No.1 best-selling fashion self-select fragrance brand in the UK 2019 So...? Has grown into a powerful fragrance house. Now boasting 7 different fragrance lines, including the news and popular Miss So...? 2012 So...? Expands brands presence in SE Asia 2012 So...? Couture launches - a fragrance range inspired by the essence of four fashion capitals 2021 So…? developed high quality hand gels to aid in the pandemic which won awards, expanded into bath and body and created wonderful extensions to much loved ranges. 6
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Worldwide Since 2005, the So…? brand is present in more than 30 countries over 5 different continents and has become something of a cult beauty favourite worldwide. Americas ColombiaCanadaChileSurinam Africa MauritiusMorocco Oceania NewAustraliaZealandLebanonGeorgiaCyprusIndia VietnamRussiaQatarUAE Europe Asia GermanyDenmarkBelgiumAustriaBosniaCroatiaFinland MacedoniaLithuaniaGibraltarGreeceIcelandItalyMalta NetherlandsMoldovaPolandSwitzerlandUkraine 8
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is No 1 best-selling fashionfragranceself-selectiveinBootsandSuperdrugsince2001 is No 1 Body Mist brand in Amazon UK holding 5 out of the top ten places has been awardsnumerousawardedyearlysuchastheBeautyGlobalawards,TheGlobalgreenawardsandthePureBeautyawards. launched in Poland in March 2020 it is No. 1 in the Body Mists category, ahead of Coty, Arden and Interparfums brands started, in 1999, with 4 products –the brand now has 9 ranges with over 200 trademarksregisteredworldwide has sold over 100 million units in the last 10 years Facts has been listed in Boots and Superdrug since 1994. Walmart,internationallyListedinretailerssuchasWatson,Rossmann,DM,Kruidvatetc. is distributed in over 35 countries worldwide using a selection of exclusive distributors as well as, in some markets, direct retail distribution Is No 1 best-selling body mist brand in the UK (Mintel 2021) – 10 times the sales value of Victoria’s Secret fragrances in the UK 10
Our mission is to offer high quality fragrances for all tastes and budgets, as we believe that beauty should be inclusive and available to all. Vision & Essence 11
Categories PERFUME BATH AND BODYBODY MIST 12
Categories MAKEUP HAND GELSGIFT SETS 13
#SoMistHave 14
Who is She? The Body Mist by So...? Girl is a little bit of everything. She is sweet, cheeky and kind. She likes to mix it up on the daily and never settles for the same.
Who is She? The Miss So...? Girl is a go-getter who seizes every opportunity in life with fierce optimism and passion. This girl strives for success and glamour and loves to live by her own rule.
#Live&Love 15
Who is She? The Glow By So...? Girl is outgoing and loves to enjoy her life. She knows which eyes to catch and is always shinning. This babe wants to stand out and she wants to GLOW! 16#ShowMeYourGlow
Who is She? The So...? Escapes babe is a wanderer who loves to travel. She wants to be on a plane every week to a new place for a new adventure. She is not happy unless she has a trip booked or she’s already on holiday! #SoEscape 17
Who is She? The Collection girl is a treasure to behold, she is timeless and classy. She is fashionable and is always dressed to the nines.#UnleashYourStyle18
Who is She? The So...? Unique girl is just that, Unique! She is not afraid to be 100% herself. She is full of layers, and does what she likes. She is original and knows who she is.
#DiscoverYourScent 19
The So...? girl is classic. She is timeless and never goes out of style. She is loyal and knows what she like. Her tastes may change over the years, but she always returns back to what she knows and loves.
#FragranceWithAttitude 20
Who is She?
Who is She? The Smooch by So...? Girl is trendy and always up to date on the latest pop culture. She is young, fun, carefree and enjoys a few kisses. #HowDoYouSmooch 21
#ReflectionOfYou 22
Who is She? The So...? YOU babe is bright and cheerful. She goes with the flow and lives in the moment. She is positive and reflects happiness to all around her. She is colourful and a free spirit.
Who is She? The So...? VIBIN’ girl is fierce and speaks her mind. She makes a statement with her style. She is carefree, has attitude and chooses to live her best life. The So...? VIBIN’ girl is the ultimate Boss Babe! #WhatsYourVibin 23
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Who is She? Is unapologetically herself. She makes no excuses for putting her self-care first. She is bubbly and chaotic, while always being true to herself.
#SoNotSorry 25
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Iced Melon Frost yourself with So…? Iced Melon Body Mist 100ml. The infusion of cucumber, leaf and melon will leave you cool and collected, before diving into the addition of calone, jasmine and musk for the perfect crisp feeling. Watermelon Indulge in the mouth watering So…? Watermelon Body Mist 100ml. The fresh notes of red berries and apple blossom will leave you feeling extra sweet.
Pink Grapefruit Feel the heat with the So..? Pink Grapefruit Body Mist 100ml. The strong combination of zesty citrus, followed by fruity notes of mango and passion fruit will leave with a tropical cocktail scent.
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Sweet Pea Soak in the romance with So…? Sweet Pea Body Mist 100ml. Wrap yourself up with bergamot, peonies and violet. Allow the flirty notes of white flowers, juicy red fruits and delicate musk to tap into your hopeless devotion.
Wild Berries Embrace your passionate side with So…? Wild Berries Body Mist 100ml. The exhilarating blend of fruity wild berries will leave you yearning for a summer escape.
Piña Colada Ready to get caught in the rain with So…? Piña Colada Body Mist 100ml. Loose yourself in this mix of creamy coconut and zingy pineapple for the perfect tropical escape.
Sweet Floral Embrace the flower power of So…? Sweet Floral Body Mist 100ml. The opening notes of violet will leave you blooming before sprouting into a delightfully floral heart of jasmine, orange and sweet vanilla for a bouquet of scents. White Petals Uncover the elegance of So…? White Petals Body Mist 100ml. Wrap yourself up in the delicate notes of bergamot, followed by a floral heart of freesia and water lily for that perfect scent.
Musk Capture your radiance in a bottle with the So..? Musk Body Mist 100ml. Its fresh notes of bergamot, sandalwood and powdery musk will leave you feeling empowered and feminine. Fresh Floral Let yourself be blown away with the refreshing scent of So..? Fresh floral Body Mist 100ml. This delightful blend of peach blossom and peony flowers will let you enjoy the taste of summer no matter where you are.
Sparkling Tea Step up your gossip game with So..? Sparkling Tea Body Mist 100ml. The infused scent of Freesia, blackberry and Mandarin will ignite your interests and the addition of Bulgarian rose will have you spilling the tea. 31
Rose Petals Feel pretty in pink with the So..? Rose Petals Body Mist 100ml. The fresh scent opens up with a bouquet of pink and white roses and leaves with a burst of lily’s. The ideal fragrance for an irresistible romantic scent. Peony Petals Embrace the smell of summer with the So..? Peony Petals Body Mist 100ml. Dive into the delicate violet and sakura petals and the fresh and fruity opening of bergamot, peach and marine. The warm, comforting base of amber, tonic and cedar will leave you feeling fresh.
Strawberry & Cream Nothing goes better together than So…? Strawberry & Cream Body Mist 100ml. Satisfy that craving with a combination of juicy strawberries and sugary vanilla and cream for the perfect treat.
Vanilla Milkshake
All the boys are in the yard with So…? Vanilla Milkshake Body Mist 100ml. Spoil yourself with the sweet notes of vanilla and indulge in the playful mix of peach and plum for a delicious treat. Red Velvet Unleash your sweet tooth with the So..? Red Velvet Body Mist 100ml. Find your craving with the comforting base of amber, tonka and cedar, while releasing peony, violet and sakura petals. Its fresh and fruity opening of bergamot, peach and marine accord will leave you wanting more.
Candy Floss Take a trip down memory lane with the So..? Candy Floss Body Mist 100ml. Revisit the fun of carnivals and fairs with the sugary scent of vanilla, caramel and praline. Treat yourself to the scent of lemon and raspberry for the perfect combination for a sweet night out.
Raspberry Frappé Treat yourself with So…? Raspberry Frappé Body Mist 100ml. Enjoy the deliciously welcoming notes of fruity blackcurrant and raspberry before welcoming the creamy vanilla hints for a mouth watering sweetness.
Strawberry Cupcake Satisfy your cravings with So…? Strawberry Cupcake Body Mist 100ml. The most delicious opening notes of creamy vanilla sponge and buttercream, soon followed by fruity strawberries and a dusting of chocolate will leave you with a constant sweet tooth.
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Toffees & Cream Unleash your sweet tooth with So…? Toffees & Cream Body Mist 100ml. Reward that craving with notes of truffle cream before elegantly blending in creamy coconut and vanilla for a dreamy dessert. Vanilla Tap into your sweetness with So..? Vanilla Body Mist 100ml. Enjoy each sweet note of Vanilla for the perfect scent. Marshmallow Grab some smore with So..? Marshmallow Body Mist 100ml. Be ready to sweeten your scent, with every deliciously sweet spritz.
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Cotton Candy Lose yourself in this soft, sweet fluffy cloud of Body Mist by So…? Cotton Candy 100ml. Inspired by all the fun of the fair, sweet powdery notes and hot sugar are blended with a hint of raspberry, vanilla, chocolate and toffee apple.
Pink Lemonade On Wednesdays we wear So..? Pink Lemonade Body Mist 100ml. With zingy notes of fizzy lemon blended with fruity red berries and pear. This scent is so Fetch, it will leave you with a sweet and zesty aroma Cherry Blossom Bloom with Body Mist by So…? Cherry Blossom 100ml. Allow the light and refreshing top of nectarine and effervescent citrus charm you before meeting a delicate floral heart of cherry blossom and magnolia.
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Gift Sets Hey Beautiful 3 x 100ml Body Mist Mini Mist Set 4 x 50ml Body Mist ‘Cracker’ Set 3 x 100ml Body Mist 36
What CustomersOur Say A really good vanilla scent that lasts a super long time. Well worth the price! - Chloe via SoFragrance.com This is my fav, I’ve used it for years! - @hannahbrimblex via Instagram ” ”““ 37
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Look no further than our Miss So…? Perfume Mists for your new signature scent. Embrace the desire, indulge in the romance and fall in love with these perfect scents for your everyday enchantment. You are sweet, you are passionate, you are Miss So..?
I loved the scent immediately; sweet but not overpowering. The first thing you smell is gorgeous and fruity followed by hints of caramel and chocolate. It is both sophisticated, chic and casual - I don’t know how it does it but it is! - Skye via SoFragrance.com For a body mist, it has a lovely strong scent which lasts on the skin and clothing very well - Gemma via So...? Blog What Our Customers Say It’s got to be Midnight Magic for me!via@nicolaross1204Instagram Smells GorgeousAbsolutely<3via@amelia.g.xoInstagram It’s certainly my new fave right now!via@pixiedustprincessInstagram ” ” ” ” ” “ ““““ 39
Miss So...? Love Potion
Fall in love with your Secret Crush. Embrace your feelings with fields of peonies and cherry blossoms, before being wrapped up in the fruity notes of blushing apricot. The sweet edition of amber and musk will have you head over heels.
Available in: 50ml Eau de Parfum and 140ml Perfume Mist
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Let yourself be enchanted with the Love Potion. The unapologetic notes of wild berries and apple blend, with an irresistible base of jasmine, this scent will leave you spellbound. Leave him under your spell with final layers of sandalwood and musk.
Miss So...? Secret Crush
Available in: 50ml Eau de Parfum and 140ml Perfume Mist
Miss So...? Starlet
A bouquet of white musk and jasmine leaves you with a trail of floral notes.
Let yourself be charmed with the Midnight Magic. Start your day with a little magic and let anything happen with the soft nectarine and strawberry notes. The added touch of vanilla and praline will leave you feeling enchanting.
Miss So...? Midnight Magic
Available in: 50ml Eau de Parfum and 140ml Perfume Mist
This bottle contains fruity notes of mandarin and strawberry, which settles into a creamy base of coconut and vanilla.
Available in: 50ml Eau de Parfum and 140ml Perfume Mist 41
Miss SunsetSo...?Sky
Miss MidnightSo...?Magic
Let yourself be charmed with the Miss So..? Midnight Magic Perfume Mist 140ml. Start your day with a little magic and let anything happen with the soft nectarine and strawberry notes. The added touch of vanilla and praline will leave you feeling enchanting. Miss So...? Love Potion
Feel the last rays of sun on your skin with Miss So…? Sunset Sky Perfume Mist 140ml. The top notes of peach and blood orange will have your heart soaring before diving into the base of sugared vanilla, sandalwood and musk. The perfect scent to remind you of sundowners on the beach.
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Let yourself be enchanted with the Miss So..?Love Potion Perfume Mist 140ml. The unapologetic notes of wild berries and apple blend, with an irresistible base of jasmine, this scent will leave you spellbound. Leave him under your spell with final layers of sandalwood and musk.
Miss SugarSo...?Rush
Miss SecretSo...?Crush Fall in love with Miss So…? Secret Crush. Embrace your feelings with fields of peonies and cherry blossoms, before being wrapped up in the fruity notes of blushing apricot. The sweet edition of amber and musk will have you head over heels.
Indulge in the romance of Miss So…? Twilight Kiss Perfume Mist 140ml, for that forbidden desire. Tempt yourself with the intricate notes of vanilla and be encased in the sweet embrace of heart-warming toffee for an everlasting love. 43
Miss TwilightSo...?Kiss
Feel giddy with Miss So…? Sugar Rush Perfume Mist 140ml. The creamy praline and vanilla will add depth to the sweet scent, while accompanied by white roses. The serendipitous burst of juicy raspberry and candy notes will have you chasing a sweet high.
MissStarletSo...? Be ready to shine with Miss So..? Starlet Perfume Mist 140ml. Uncover your shimmer with the perfect fruity notes of mandarin and strawberry. Settle into a creamy base of coconut and vanilla before leaving you with a bouquet of white musk and jasmine leaves for the perfect confidence boost.
Sweet Dreams Close your eyes to the world and open them to Miss So…? Sweet Dreams Perfume Mist 140ml. Tap into your imagination with dewy peachy nectar and almond blossom. Embrace the sweet layer of marshmallow and pink sugar. The addition of frothy milk and vanilla will have you reaching for your dreams. 44
Miss So...?
Miss So...? Endless Passion Feel the heat for Miss So…? Endless Passion Perfume Mist 140ml. Tap into your inner fire and embrace the rich and powerful scent of sweet raspberry and crisp red fruits. This fragrance is perfect for those days of desire.
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Gift Sets Fresh StarletPrep 1 x 125ml Body Lotion 1 x 10ml Eau de Toilette Elegance 3 x 20ml Eau de Parfum Mini’s Galore 4 x 50ml Body Fragrance Fresh Prep Love Potion 1 x 125ml Body Lotion 1 x 10ml Eau de Toilette 47
Let your inner shine be unleashed with Glow By So…? Shimmer Mists. Enhance what you already have and be unstoppable, with a glow to rival the stars. The perfect range for a quick and easy radiant look and a long lasting fresh scent. #ShowMeYourGlow 48
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Star Dust Radiate into the night with So..? Star Dust Shimmer Mist 140ml. Embrace the delicate notes of rose and a trail of fruity blackcurrant and refreshing apple, this scent will leave you glowing and refreshed throughout your night. Glow Getter Unleash your ambition with So…? Glow Getter Shimmer Mist mist 140ml. The perfect combination of shine and scent with an indulgent mix of chocolate and peach notes, followed by a hint of jasmine and finishing with a touch of vanilla. Go get your glow.
Prosecco Pearl Immerse yourself in the glow of So…? Prosecco Pearl Shimmer Mist 140ml. Take your shine to the next level with fruity top notes of juicy red cherries and apple, before diving into a heart of sugared rose petals and fizzy candy. You will be left with a trail of sweet honey and a powerful glow.
Cosmic Queen Stand out with So…? Cosmic Queen Shimmer Mist 140ml. Tap into your inner royalty with the perfect combination of grapefruit and rose, enhanced with pink sugar crystals. Hold your crown up high and glow all day.
Champagne Blush Upgrade your party look with So..? Champagne Blush Shimmer Mist 140ml. The light fruity notes of rhubarb and pineapple, along with a trail of jasmine and lily, will enhance your glow and leave you looking dazzling everywhere you go.
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Bronze Babe Enhance your flare with So…? Bronze Babe Shimmer Mist 140ml. Dial up your shine with a combination of bergamot and peach before slipping into a floral heart of rose and lily, only to be completed by vanilla and sandalwood notes and the most amazing glow.
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Gift Sets Glow By So...? Mini Glow 3 x 50ml Shimmer Mists 53
Discover new travel destinations with So…? Escapes. Uncover the body mists influenced by the feel of the sun on your skin, the ocean air in your hair and sand between your toes. These scents will tap into your wanderlust and take you around the world.
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Omgg I love these!!!! I’m wearing Mykonos Nights, it’s amazing! - @Lexieactually via TikTok I have Dubai Elixir, it smells great and I recommend it to anyone. - @theyknoweleri via Instagram These So...? sprays were my holy grail this summer! My favourite scents are Bali Breeze and Miami Vibes. They are super affordable and the scents take me straight to the beach! - @theyknoweleri via Instagram ” ” ”“““ What Our Customers Say 55
Bali Breeze Feel the ocean air on your skin with So…? Escapes Bali Breeze Body Mist 200ml. Be transported to days on the beach with mellow notes of coconut, pineapple and pretty orange blossoms for a tropical oasis.
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Maui Waves Sun’s out, Surfs up with So...? Escapes Maui Waves body Mist 200ml and let the ocean transport you to a warmer setting. The intoxicating notes of lemon, jasmine and amber will allow you to feel the waves against your skin and sunshine on your face.
Ibiza Dreams Grab your passport and travel with So...? Escapes Ibiza Dreams Body Mist 200ml. Get ready to dance the night away with the sun kissed notes of sweet red apple, raspberry and pear. The combination of violet, peony and orchid will leave you feeling recharged and ready to party into the night.
Miami Vibes Embrace the magic city with So…?
Escapes Miami Vibes Body Mist 200ml. Walk along the beach with the fruity notes of sweet pear and green melon, before sliding into a bouquet of apple blossom that will have you dancing the night away.
Cali Cool Feel the ocean breeze with So...? Escapes Cali Cool Body Mist 200ml. Sit by the poolside with sun soaked notes of orange and nectarine, while dipping into the fruity notes of pineapple, mango and papaya, topped with creamy vanilla. This scent is a perfect west coast vibe.
Marrakesh Sunset Feel the warmth with So...? Escapes Marrakech Sunset Body Mist 200ml. Walk around with the notes of pink intoyourselfandtasteSettlepearpepper,andjasmine.inthearomaticofsandalwoodvanillaandletbetransportedthedesert.
Majorca Love Get swept off your feet with the So...? Escapes Majorca Love Body Mist 200ml. The passionate and vibrant blend of red berries, pear and plum with a hint of peony and violet will leave you lusting for more.
Mykonos Nights Channel your inner Mamma Mia with So...? Escapes Mykonos Nights Body Mist 200ml. Capture the sunset skies with the sweet vanilla and tonka bean scent, combined with the zesty lemon and sweet mandarin. The floral notes of orange blossom and jasmine will turn you into a dancing queen.
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Havana Heat Soak up the sun with So…? Escapes Havana Heat Body Mist 200ml. Embrace the colours of Cuba with red fruits, peach and vanilla. This exhilarating blend of sweetly vibrant notes will have you driving around town with the top down.
Santorini Sunset Indulge in the breath-taking beauty with So…? Escapes Santorini Sunset Body Mist 200ml. Bask in island life with fruity notes of mango, watermelon and pineapple. The addition of fresh citrus will have you marvelling at the beauty of the sunset.
Monaco Miracle Race all day with So…? Escapes Monaco Miracle Body Mist 200ml. Slide into first gear with the magnificent mix of berries, peach and mandarin and feel the sunshine from the orange blossoms for an exquisite drive around the coast.
Dubai Elixir Escape to the dunes with So...? Escapes Dubai Elixir Body Mist 200ml. The warm cedar wood and musk base, opens the fragrance to a heart of floral jasmine and sweet vanilla, leaving you with a powerful woody and musky scent for those warm evenings.
Seychelle Sands Walk along the sand with So…? Escapes Seychelle Sands Body Mist 200ml. The tropical blend of peach, pineapple and melon will leave you sun-kissed. Radiate warmth with the floral notes of rose and violet before settling into the vanilla gourmand and sandalwood for the perfect beach day.
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Hawaiian Honey Dip your toes in the sand with So…? Escapes Hawaiian Honey Body Mist 200ml. Enjoy the tropical oasis with refreshing coconut infused water and white flowers. The added sweet vanilla and hint of honey will transport you to paradise. Caribbean Soul Holiday in the sun with So…? Escapes Caribbean Soul Body Mist 200ml. Feel the warmth on your skin from the juicy green apples and kiwis before embracing the fluttering heart of tropical flowers. Dive into cactus water and bamboo shoots for the perfect island escape.
Barcelona Babe Embrace the Spanish city with So...? Escapes Barcelona Babe Body Mist 200ml. Let yourself be opened up to the sweet raspberry and apricot notes,with delicate rosewater and caramel. Culminating with a sweet vanilla and amber scent, the perfect addition for exploring the city and indulging in the culture.
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Aurora Nights Experience the northern lights with So…? Escapes Aurora Nights Body Mist 200ml. Be dazzled with the opening notes of mandarin, coconut and almond, soon to be followed by a floral heart of violet and neroli. You will be left with a trail of musk and vanilla for the perfect level of enchantment.
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Gift Sets Dream MajorcaGirlLove 1 x 50ml Body Butter 1 x 50ml Body Mist 1 x 200ml Body Mist Mini Mist 4 x 50ml Body Mist Mini Mist Grande 6 x 50ml Body Mist Dream Girl Ibiza Dreams 1 x 50ml Body Butter 1 x 50ml Body Mist 1 x 200ml Body Mist 61
Why settle for one when you could #LayerLikeAPlayer. The personalisation is up to you with So…? Unique Body Mist. Uncover the fun, freedom and originality of wearing each scent on their own, or blending multiple scents together for your own unique aroma. 62
Absolutely perfect, arrived on time and a perfect size to! Absolutely smells amazing and I love it so much! I highly recommend this body mist to those who are looking to buy body mists! - Maria via SoFragrance.com Lovely fragrance, and have used it daily and am enjoying it very much. - Beverley via SoFragrance.com ””““ What CustomersOur Say 63
So...? TruffleUniqueCream
So...?SweetUniquePea
So...? PeonyUniqueBlush Wrap yourself in the freshness of So..? Unique peony blush Body Mist 150ml. The fruity notes of bergamot, raspberry and strawberry, leaves you with a delicate aroma, before revealing a floral scent of peony. Patchouli, vanilla and white musk completes this floral bouquet.
Satisfy your sweet craving with So…? Unique Truffle Cream Body Mist 150m. Let yourself be transported to high tea with the decadent smell of truffle cream, elegantly blended with creamy coconut and vanilla for that effortless everyday indulgence.
Charm yourself with the So...? Unique Sweet Pea Body Mist 150ml. The sweet and romantic scent is your perfect go to for a date night. Fall for this scent first with the floral notes of violet leaves and water jasmine that marries itself with a sweet vanilla layer. 64
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So...? VanillaUniqueCandy
Nothing sweeter than So..? Unique Sugar Plum Body Mist 150ml. This tasty fragrance opens with plum and berries and continues with freesia, jasmine and rose. The sugary scent is completed with caramel and vanilla for a perfect delicious combination.
Cozy up with So…? Unique Cashmere Body Mist 150ml. Embrace the big hug of bergamot and mandarin mixed with juicy pink pear and the floral heart of tiare flower and jasmine. Allow yourself to be wrapped up in the comforting, luxurious base of cashmere, sandalwood, vanilla and musk.
So...?CashmereUnique
Smell as sweet as you are with So…? Unique Vanilla Candy Body Mist 150ml. The playful sugary notes of marshmallow and sweet vanilla, followed by a refreshing melange of peach and pineapple will leave you mouth wateringly delicious.
So...?SugarUniquePlum
Feel the ocean spray on your skin with So…? Unique Marine Body Mist 150ml. Allow yourself to be transported to the seashore with the gentle sea breeze and fresh burst of tiare flower and floral solar for that beach feel.
So...? SweetUniqueAmber Cuddle up with So..? Unique Sweet Amber Body Mist 150ml. This aromatic and inviting scent of sweet caramel and vanilla note, will leave you with a layer of orange blossom and cedar wood, just like being next to a fire. The ideal smell for a sweet final note.
So...? RomanticUniqueBloom Let your heart soar with So…? Unique Romantic Bloom Body Mist 150ml. Embrace the feeling of love from the seductive blend of rosebuds and fruity red berries for that everlasting romance. 66
So...?MarineUnique
So...? WhiteUniqueFloral Renew yourself with the So...? Unique White Floral Body mist 150ml. Unwind with the distinctive scent of bouquet of jasmine and tuberose notes, before releasing yourself to the scent of sandalwood and musk to add to your tranquillity.
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So...?FreshUniqueZest
So...?BerryUniqueBliss
Boost your mood with So...? Unique Berry Bliss Body Mist 150ml. The scent features a mixture of fruity red berry notes that will have you ready to burst. Before diving into the sweet violet and vanilla scents to complement the depth of flavour.
When life gives you lemons, buy So..? Unique Fresh Zest body Mist 150ml. The vibrant scent of citrus, lemon and apple, perfectly compliment the uplifting bamboo notes, whilst leaving you with a refreshing zingy fragrance. Wear this aroma alone, or blend it with any of our so..? Unique Body mist range.
Fall head over heels with So…? Unique Velvet Crush Body Mist 150ml. Feel the butterflies with an unbeatable blend of berry macarons and coconut water. The addition of red magnolia petals and vanilla will deepen your crush.
So...? VelvetUniqueCrush
Step 1 Pick two or more scents 2 Spritzx 2 Spritzx2 Spritzx 2 Spritzx1 Spritzx 1 Spritzx1 Spritzx 1 Spritzx1 Spritzx 1 Spritzx Step 2 Spritz them on the same patch of your skin Step 3 Try different mixes to find the one that is unique to you How To Layer Mix 1 NightDate Mix 2 TemptingVanilla Mix 3 LovelyPretty 68
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Once you have found a layering combination that you can’t resist, you can try it on your skin. Wait an hour or so for your skin’s own unique chemistry to work with your creation; this will alter the fragrance notes slightly into something totally unique to you! Moisturise your skin before applying the fragrance to it. This will help your fragrance creation last.
SO…? Unique fragrances have been specially created to be scents delicious enough to wear on their own, or they can be combined with each other for creations that are unique to you!
Layering fragrances is a creative and fun experience without hard and fast rules, but for some handy tips, here’s our fragrance creation guide: If you are new to fragrance layering, start with two fragrances first and then add more. You can try two within a fragrance family to enhance those notes that you love: so for example, if you are a lover of florals, you could try mixing two different florals together. Or, for those who love to smell good enough to eat, try mixing a gourmand with another gourmand. As you get more adventurous you can try mixing fragrance families – florals with fruits are often a winning combo, or gourmands with Orientals. When combining your different fragrances, try spraying them on paper or card first. This way, you won’t muddle up different combinations on your skin, or need to wash off each new creation to try a new one. Write down the fragrances you use, in what order, and how many sprays of each, so that when you have your “Eureka!” moment you will have a record of the winning fragrance combo to recreate. Above all, HAVE FUN with being creative and being your own perfumer creating unique bespoke personalised fragrances just for you!
Tips and Tricks in Layering:
Gift Sets Mini Mist 4 x 50ml Body Mist Deluxe Duo Vanilla Candy 1 x 150ml Body Mist 1 x 100ml Body Lotion Deluxe Duo Sweet Pea 1 x 150ml Body Mist 1 x 100ml Body Lotion 70
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Show your individuality with So..? You Body Mist and get ready to make your mark. SO...? YOU is a reflection of your individuality. The bold, the fun, the colourful, positive, bright and cheers to you for taking up space while being authentically yourself! For the girls who go with the flow and live in the moment. #ReflectionOfYou 73
Passion Night Enhance your senses with So..? You Passion Night Body Mist 150ml. The notes of pink pepper, heliotrope and orange blossom create an indulgent feeling whilst the soft and sweet vanilla base leaves you on a pleasurable high. 74
Magic Dream Fall under our spell with So..? You Magic Dream Body Mist 150ml. The light note of coconut opens up into a soft peach and rose heart charm, followed by a sandalwood and vanilla base leaving you in an enchantment.
Summer Breeze Feel the warmth on your skin with So…? You Summer Breeze Body Mist 150ml. The tropical creamy coconut and passion fruit will have you dreaming of holidays and the exotic floral notes with golden amber and musk will have you sun-kissed.
Love Blossom Give into your feelings with So…? You Love Blossom Body Mist 150ml. Allow your love to grow with the sweet floral blends of sweet pea, juicy red fruits and pink berries. Dive into the freesia, peony and musky base for an uncharted romance.
I love this so much, it smells incredibly sweet, romantic and the scent lasts forever, lingers on my skin and I get little wafts of dreaminess every so often.
I honestly love this Scent. It smells so nice, it is a perfect everyday Fragrance. I love the packaging too. So cute!
- Toni via SoFragrance.com
- Arishi I. via SoFragrance.com
I love this perfume it smells amazing I got it for my sister and she is obsessed with it. We were meant to share it but she hid it so I won’t use it.
- Melissa T. via SoFragrance.com
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Embrace your inner goddess with Smooch By So…? The perfect range to liberate yourself with the sweet, spicy and woody scents, that will leave you feeling irresistible. This will be your new best friend. #HowDoYouSmooch 76
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Smooch By So...? Nude Allow yourself to be swept up by Smooch By So..? Nude. Indulge yourself in the spicy pepper mix with pink pepper, and the combination of rose, heliotrope, violet and jasmine, before enjoying the sweet vanilla infused sandalwood and white musk. Embrace your divinity with this delicate fragrance.
Love is in the air and so is Smooch By So…? Cupid. Let your heart soar with top notes of earthy blackcurrant and pear with floral fresh notes of rose, violet and peony. The infusion of sweet vanilla, benzoin, tonka beans and gorgeous musk will have you flying high alongside Cupid.
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Smooch By So...? Cupid
Smooch By So...? Vixen Release your inner bombshell with Smooch By So…? Vixen. Embrace your passion with top notes of blackcurrant and ginger with a hint of warm coffee, followed by sweet toffee, liquorice, almond and tonka bean. You are mysterious, you are powerful, you are Vixen. Smooch By So...? Hot Pink That’s hot! Relive your early 2000’s vibe with Smooch by So..? Hot Pink Eau de Perfume 30ml. Don’t live the simple life with a blend of raspberry, blackcurrant, bergamot and fresh florals. Prepare to leave your mark with the infused sweet vanilla, gourmand and sandalwood scent. 79
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The scent truly is ‘spicy’ - it awakens your senses and others too (it turns some heads if I might say!).
What Our Customers Say
Love this scent as it reminds me of summer when I was younger. The vanilla scent is strong and lasting but not overpowering. Hints of fruit mean it’s also sweet and everyone compliments me and asks about the perfume when I’m wearing it.
- Elise T. via SoFragrance.com
The bottle is super sexy and the fragrance makes you feel like the queen of sexy!
I honestly love this perfume. It smells so nice; it is a perfect everyday perfume. I love the packaging too. So cute.
- Melissa via SoFragrance.com
- Mary Catherine via Amazon ” ” ” “
Embrace your style with So…? The Collection, a fragrance inspired by fashion trends and fashion lovers. Uncover the fresh, floral and rich scents that are designed to complete every outfit. 82
Smells so good and soooo good for the price!! My favourite brand for perfumes and body sprays. - Maria via SoFragrance.com I remember using this when I was 1213 & now I’m 27. It smells amazing & it definitely brings back memories. - Louudannixox via Amazon ” ” ““ What CustomersOur Say 83
Available in 30ml & 14ml Eau de Parfum, 100ml Fragrance Mist and 75ml Body Fragrances 84
A modern fusion of delicate and powerful notes, the So...? Floral Crush begins with crisp apple and water lilies for a fresh and sparkling sensation, settling into a delightful floral heart of rose, red magnolia and white peony, complemented by the richness of pink pepper and black currant.
Floral Crush
Sorbet Dream Packed with a palette of pastel-hued notes, sugary marshmallow and raspberry open up the fragrance, followed by a floral sensation of heliotrope and mimosa, before leaving you with a trail of pink praline and sweet vanilla.
Available in 30ml Eau de Parfum and 100ml Fragrance Mist
I Am So...? With fresh notes of fruity mandarin and zingy orange blossom, complemented by a hint of show stopping cashmere wood, this vibrant fragrance from the So...? The Collection encourages the wearer to show off and embrace her individual style. Available in 30ml & 14ml Eau de Parfum, 100ml Fragrance Mist and 75ml Body Fragrances
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Sheer Illusion Encapsulated inside, a sensual blend of mandarin and bergamot opens up the fragrance, progressing to a floral heart of rose and jasmine, before leaving you with a creamy sandalwood base. in 30ml & 14ml Eau de Parfum, 100ml Fragrance Mist and 75ml Body Fragrances
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Dark Romance So…? Dark Romance is definitely not for the faint of heart. The rich blend of bergamot, pink pepper and dark praline wrap you in an air of mystery, while the flirty accords of violet and vanilla add a burst of sass. Available in 30ml & 14ml Eau de Parfum, 100ml Fragrance Mist and 75ml Body Fragrances 86
Gift Sets Fragrance Mist Collection 3 x 100ml 87
Why try to blend in when you were born to stand out? So…? VIBIN’ encompasses a fierce attitude of always being yourself and making a statement. This range is influenced by the go-getter who always speaks her mind and chooses to live life to the absolute fullest.
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Came To Slay Embrace your fierce attitude with So…? VIBIN’ Came To Slay Body Mist 140ml. Harness the seductive floral fruity fragrance made up of delicious pear and raspberry notes, with the enticing additives of jasmine and orange blossom and a little hint of sweet spice. Slay all day, everyday. Not Today Raise your standards high with So…? VIBIN Not Today Body Mist 140ml. Know your worth with a sensual musky fruity, floral scent with soft notes of honeydew melon, watermelon and lychee. The floral notes of jasmine, ylang ylang and coconut will accompany you while you settle for nothing but the best. Wild Child Be ready to express yourself with So..? Vibin’ Wild Child Body Mist 140ml. The fresh, floral fruity fragrance with sweet notes of strawberry, orange and blackcurrant will give you that carefree attitude. The finishing touch of sweet cotton candy and caramel is the perfect mix for the free spirited.
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Chillin’ Ready for some sweet downtime with So..? Vibin’ Chillin Body Mist 140ml. The floral, tropical scent with a twist of peach, guava and jasmine, infused with a light sweet and woody base of sandalwood and vanilla is exactly what you’re missing . Unwind and indulge yourself in this relaxing scent.
Baby Girl Stand out with So…?
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VIBIN’ Baby Girl Body Mist 140ml. Be encased in the fruity fragrance of candy sweet notes of raspberry, with underlying tones of apricot bergamot.andSettle into the floral notes of pink rose with a gourmand base of almond and vanilla toffee. Feel the intoxicating confidence that comes with yourself.unapologeticallybeing
What Our Customers Say
Perfect, excellent product, lovely scent!
This fragrance smells lovely and looks great. Was a gift and was very appreciated.
- Karen N. via SoFragrance.com So nice! Smells sweet but not too sweet, I think it’s a mature scent and it lasts a while on clothes which is lovely! I was gifted the so...? Vibin’ range and its one of my favourites, bought it as a gift for my sister and she loves it just as much as me!!
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- Donna M. via SoFragrance.com
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Reclaim your youth with So…? Iconic. This classic and timeless So…? range was designed to invoke a bold and fearless attitude in your day-to-day life. The Original and -ClassicsFragranceCultx94
What Our Customers Say Excellent everyday scent. Very feminine, not too strong and smells a little fruity. Perfect for both summer and winter. I highly recommend for ladies. - Hannah via Amazon I have loved this perfume for years and years... Taken me right back to my student days. - Jo via SoFragrance.com ” ” ““ 95
Available in: 30ml and 50ml Eau de Toilette 50ml, 75ml and 150ml Body Fragrance So...? Kiss me Eau De Toilette So...? Red Eau De Toilette So...? Sexy Eau De Toilette So...? Burlesque Eau De Toilette So...? Exclusive Eau De Toilette So...? Sinful Eau De Toilette 96
Gift Sets Perfect Duo - So...? Sinful 1 x 30ml Eau De Toilette 1 x 75ml Body Fragrance Perfect Duo - So...? Red 1 x 30ml Eau De Toilette 1 x 75ml Body Fragrance Iconic Mini’s Galore 4 x 50ml Body Fragrance Three For Me 3 x 15ml Eau De Toilette 97
Take your self-care routine to the next level with So…? Sorry Not Sorry and make no excuses for putting yourself first. Indulge in the Body Mists, Body Scrubs, Bath Fizzer’s and so much more. Embrace your inner beauty while being unapologetically yourself and #SoNotSorry. 98
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It Up Bath Milk 500ml. Allow the reviving infusion of sweet almond oil and sweet vanilla to pour over you and wash away your worries.
MilkBathVibesMilk Pour it up with So..? Sorry Not Sorry Milk Vibes 500ml. Let your skin feel soft and silky with the golden chamomile and sweet almond essence. Bath Milks 100
Milky Way Bae Bath Milk Shoot for the stars with So…? Sorry Not Sorry Milky Way Bae Bath Milk 500ml. Soothe your skin in the sweet pea scent, infused with cucumber and Aloe Vera for an out of this world relaxation.
Moo’ D Bath Milk Elevate your mood with So..? Sorry Not Sorry Moo’d Bath Milk 500ml. Feel pampered with this watermelon scented bath milk, infused with a fruity peach essence.
Soak It Up Bath Milk Don’t be afraid to splash around with So…? Sorry Not Sorry Soak
Queen ShowerCreamYoghurt Give your skin the royal treatment with So..? Sorry Not Sorry Queen Cream Shower Yogurt 200ml. The scentedvanilla shower cream with a Shea butter blend will give your skin what it deserves! Girl ShowerBossYoghurt Know your worth, then double it with So…? Sorry Not Sorry Girl Boss Shower Yogurt 200ml. Treat yourself with the sweet almond scent and enrich your skin with Shea butter and chamomile for a silky smooth feeling. Shower Yoghurt’s 101
Oh My Scrub Body Buffer
Feel silky smooth with So…? Sorry Not Sorry Oh My Scrub Body Buffer 450g. Wash away all your worries with ylang ylang extracts and sweet almonds. The perfect addition to your self-care routine. Ready Steady Scrub Body Buffer Ready, Set, Go, with So..? Sorry Not Sorry Ready, Steady, Scrub Body Buffer. Embrace the sweet almond and light vanilla fragrance that will leave your skin feeling as soft as ever.
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Hair Mask & Hair Mists
Tame The Mane Hair Mask Step up your hair game with So..? Sorry Not Sorry Tame the Mane Hair Mask 200ml. The enriched green tea extracts and scented sweet pea fragrance will leave your hair feeling luscious and silky. Look At Me Hair Mist Turn heads with So…? Sorry Not Sorry Look At Me Hair Mist 60ml. Feel radiant with argan oil and the infusion of sweet pea fragrance, to leave your hair shining.
I Mist You Hair Mist Never feel missed with So..? Sorry Not Sorry I Mist You Hair Mist 60ml. Infused with Argan Oil and a sweet watermelon fragrance, a couple of spritz will leave your hair radiant and lightly scented.
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Spread The Love Body Butter Just Keep spreading! With So..? SNS spread the love body butter 250ml. The nourishing Hemp seed oil with a sweet almond scent leaves you with the smooth sensation all year round. Butter Up! Body Butter Ready to feel good as ever? The So..? SNS butter up Body Butter infused with Argan Oil deeply nourishes your skin and leaves a light scent of vanilla essence. Body Butters 104
Body Lotions Sink It In Body Lotion Dive into the soothing feeling of So…? Sorry Not Sorry Sink In It Body Lotion 345ml. Embrace the infusion of Aloe Vera, vitamin E and sweet pea essence for a sleek and silken skin. Feed Yo’ Body Body Lotion Let your skin feel satisfied with So…? Sorry Not Sorry “Feed Yo’ Body” Lotion 345ml. Wrap yourself up in the infusion of davana oil and watermelon essence for the perfect nourishing body lotion. 105
The Real ‘G’ Shower Jelly You’re dealing with the original OG with So..? Sorry Not Sorry the Real “G” Shower Jelly 345ml. Packed with jojoba seed oil and a delicious fruit scent of watermelon, this shower jelly will be the new G. Don’t Be Gel Shower Jelly Wash away the day with So…? Sorry Not Sorry Don’t Be Gel Shower Jelly 345ml. Enrich your body with the soothing touch of Aloe Vera and cucumber before allowing the floral scent of sweet pea to leave you feeling soft and silky. Shower Jelly’s 106
Just Spray It Body Mist Relax after a long day or feel refreshed in the morning with So…? Sorry Not Sorry Just Spray It Body Mist 200ml. It is the perfect accessory for a refreshing scent of floral hearts of sweet pea.
Lookin’ Good Body Mist Refresh yourself with So…? Sorry Not Sorry Lookin’ Good Body Mist 200ml. The perfect addition for any girl who wants a long lasting sweet vanilla scent whilst being a constant dream boat.
Body Mists
GoodBodyVibesMist
Want to start your day off on a cheerful note? The So..? Sorry Not Sorry Good Vibes Body Mist 200ml has you covered. Harness your positive energy through the refreshing sweet, almond scent. 107
Spray My Way Body Mist
Attract all the attention and be irresistible with So…? Sorry Not Sorry Spray My Way Body Mist 200ml. Enjoy the fruity notes of mouth-watering watermelon while turning heads.
Bath Fizzer’s & Fizz Drops Meh... Bath Fizzer 150g Pink Fizz Fizz Drops 8 x 10g On Charge Bath Fizzer 150g Coral Bubble Fizz Drops 8 x 10g U OK Hun? Bath Fizzer 150g Blue Lagoon Fizz Drops 8 x 10g FizzBathRe-LoadFizzer150gPurpleRainDrops8x10g 108
Lip Balm & Lip Scrub Say No More Lip Scrub Use your lips for more than just talking with So…? Sorry Not Sorry Say No More Pout Scrub 12ml. Allow the Jojoba seed oil to enrich your lips for a smoother and softer feel. Kiss Off Lip Balm Don’t kiss and tell with So..? Sorry Not Sorry Kiss off Pout Balm. This balm will leave your lips feeling hydrated and moist with sweet Almond oil. 109
Gift Sets Bottles of Sunshine Set 4 x 50ml Body Mist Bubble Trouble Set 3 x 135g Bath Fizzer 110
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ActivationsMarketing
#OnTheRoadWithSo in the summer of 2020.
A branded Body Mist by So…? van toured the UK for 2 weeks in prime locations handing out ice-cream and brand sampling.
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Christmas 2020 Miss So...? Marketing activation in London Underground. 116
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Competition This Summer campaign during the summer of 2021. Street Hubs, Bus Ads and Win A Holiday Campaign. 118
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London Event 120
Street Hubs 121
PR Coverage 122
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Ibiza 2019Mykonos 2019 CollaborationsBlogger 124
Argeville 2021 125
So...? Collection Event July 2018 Events at 126
So...? Mother’s Day Movie Night March 2022 127
Instagram Socials at 128
Website 129
E-StoreE-store 130
storeAmazon 131
BOOTS SUPERDRUG In-store United Kingdom 132
ASDA SAINSBURYS 133
Worldwide UNITEDEMIRATESARAB NETHERLANDS In-store 134
GREECE POLAND DENMARK 135
Get In Touch For further information please contact: www.sofragrance.com@SoFragrance UK SALES syed@incos.co.uksharon@incos.co.uk INTERNATIONAL SALES luis@incos.co.uk - Europe, The Americas, Australasia gul@incos.co.uk - Indian Subcontinent, Middle East, Africa patrick@incos.co.uk - Far East
