Who is So...?

Our History

So...? Launched by Yardley

1999

So...? Acquired from The Yardley Group

2001

So...? Named No.1 best-selling fashion self-select fragrance brand in the UK

2012

So...? Expands brands presence in SE Asia

2012

So...? Couture launches - a fragrance range inspired by the essence of four fashion capitals

2016

Body Mist by So...? Launches - a range of fresh and easy to wear fragrances

2017

So...? The Collection launches - a fashion led fragrance range inspired by the latest catwalk trends

2019

So...? Has grown into a powerful fragrance house. Now boasting 7 different fragrance lines, including the news and popular Miss So...?

2021

So…? developed high quality hand gels to aid in the pandemic which won awards, expanded into bath and body and created wonderful extensions to much loved ranges.

Worldwide Since 2005, the So…? brand is present in more than 30 countries over 5 different continents and has become something of a cult beauty favourite worldwide.

Americas

Austria Belgium Bosnia Croatia Denmark Finland Germany

Gibraltar Greece Iceland Italy Lithuania Macedonia Malta

Moldova Netherlands Poland Switzerland Ukraine

Europe Africa

Mauritius Morocco

Asia

Cyprus Georgia India Lebanon

Qatar Russia UAE Vietnam

Oceania

Australia New Zealand

Is No 1 best-selling body mist brand in the UK (Mintel 2021) – 10 times the sales value of Victoria’s Secret fragrances in the UK

is No 1 Body Mist brand in Amazon UK holding 5 out of the top ten places

is No 1 best-selling fashion self-selective fragrance in Boots and Superdrug since 2001

Facts

has sold over 100 million units in the last 10 years

has been listed in Boots and Superdrug since 1994. Listed internationally in retailers such as Walmart, Watson, Rossmann, DM, Kruidvat etc.

is distributed in over 35 countries worldwide using a selection of exclusive distributors as well as, in some markets, direct retail distribution

started, in 1999, with 4 products –the brand now has 9 ranges with over 200 registered trademarks worldwide

has been awarded numerous yearly awards such as the Beauty Global awards, The Global green awards and the Pure Beauty awards. launched in Poland in March 2020 it is No. 1 in the Body Mists category, ahead of Coty, Arden and Interparfums brands

Vision & Essence

Our mission is to offer high quality fragrances for all tastes and budgets, as we believe that beauty should be inclusive and available to all.

PERFUME BODY MIST BATH AND BODY Categories

MAKEUP GIFT SETS HAND GELS

Who is She?

The So...? Escapes babe is a wanderer who loves to travel. She wants to be on a plane every week to a new place for a new adventure. She is not happy unless she has a trip booked or she’s already on holiday!

#SoEscape

Who is She?

The Body Mist by So...? Girl is a little bit of everything. She is sweet, cheeky and kind. She likes to mix it up on the daily and never settles for the same.

#SoMistHave

Who is She?

The So...? Unique girl is just that, Unique! She is not afraid to be 100% herself. She is full of layers, and does what she likes. She is original and knows who she is.

#DiscoverYourScent

Who is She?

The Miss So...? Girl is a go-getter who seizes every opportunity in life with fierce optimism and passion. This girl strives for success and glamour and loves to live by her own rule.

#Live&Love

Who is She?

The So...? YOU babe is bright and cheerful. She goes with the flow and lives in the moment. She is positive and reflects happiness to all around her. She is colourful and a free spirit.

#ReflectionOfYou

Who is She?

The Glow By So...? Girl is outgoing and loves to enjoy her life. She knows which eyes to catch and is always shinning. This babe wants to stand out and she wants to GLOW!

#ShowMeYourGlow

Who is She?

The Smooch by So...? Girl is trendy and always up to date on the latest pop culture. She is young, fun, carefree and enjoys a few kisses.

#HowDoYouSmooch

Who is She?

The Collection girl is a treasure to behold, she is timeless and classy. She is fashionable and is always dressed to the nines.

#UnleashYourStyle

Who is She?

The So...? VIBIN’ girl is fierce and speaks her mind. She makes a statement with her style. She is carefree, has attitude and chooses to live her best life. The So...? VIBIN’ girl is the ultimate Boss Babe!

#WhatsYourVibin

Who is She?

The So...? girl is classic. She is timeless and never goes out of style. She is loyal and knows what she like. Her tastes may change over the years, but she always returns back to what she knows and loves.

#FragranceWithAttitude

Who is She?

Is unapologetically herself. She makes no excuses for putting her self-care first. She is bubbly and chaotic, while always being true to herself.

#SoNotSorry

Discover new travel destinations with So…? Escapes. Uncover the body mists influenced by the feel of the sun on your skin, the ocean air in your hair and sand between your toes. These scents will tap into your wanderlust and take you around the world. Omgg I love these!!!! I’m wearing Mykonos Nights, it’s amazing! ”

What Our Customers Say

These So...? sprays were my holy grail this summer! My favourite scents are Bali Breeze and Miami Vibes. They are super affordable and the scents take me straight to the beach! ”

- @theyknoweleri via Instagram

- @Lexieactually via TikTok

I have Dubai Elixir, it smells great and I recommend it to anyone. ”

- @theyknoweleri via Instagram

Ibiza Dreams

Grab your passport and travel with So...? Escapes Ibiza Dreams Body Mist 200ml. Get ready to dance the night away with the sun kissed notes of sweet red apple, raspberry and pear. The combination of violet, peony and orchid will leave you feeling recharged and ready to party into the night.

Bali Breeze Maui Waves

Feel the ocean air on your skin with So…? Escapes Bali Breeze Body Mist 200ml. Be transported to days on the beach with mellow notes of coconut, pineapple and pretty orange blossoms for a tropical oasis. Sun’s out, Surfs up with So...? Escapes Maui Waves body Mist 200ml and let the ocean transport you to a warmer setting. The intoxicating notes of lemon, jasmine and amber will allow you to feel the waves against your skin and sunshine on your face.

Miami Vibes

Embrace the magic city with So…? Escapes Miami Vibes Body Mist 200ml. Walk along the beach with the fruity notes of sweet pear and green melon, before sliding into a bouquet of apple blossom that will have you dancing the night away.

Cali Cool

Feel the ocean breeze with So...? Escapes Cali Cool Body Mist 200ml. Sit by the poolside with sun soaked notes of orange and nectarine, while dipping into the fruity notes of pineapple, mango and papaya, topped with creamy vanilla. This scent is a perfect west coast vibe.

Mykonos Nights Majorca Love

Channel your inner Mamma Mia with So...? Escapes Mykonos Nights Body Mist 200ml. Capture the sunset skies with the sweet vanilla and tonka bean scent, combined with the zesty lemon and sweet mandarin. The floral notes of orange blossom and jasmine will turn you into a dancing queen. Get swept off your feet with the So...? Escapes Majorca Love Body Mist 200ml. The passionate and vibrant blend of red berries, pear and plum with a hint of peony and violet will leave you lusting for more.

Havana Heat

Soak up the sun with So…? Escapes Havana Heat Body Mist 200ml. Embrace the colours of Cuba with red fruits, peach and vanilla. This exhilarating blend of sweetly vibrant notes will have you driving around town with the top down.

Marrakesh Sunset

Feel the warmth with So...? Escapes Marrakech Sunset Body Mist 200ml. Walk around with the notes of pink pepper, pear and jasmine. Settle in the aromatic taste of sandalwood and vanilla and let yourself be transported into the desert.

Seychelle Sands

Walk along the sand with So…? Escapes Seychelle Sands Body Mist 200ml. The tropical blend of peach, pineapple and melon will leave you sun-kissed. Radiate warmth with the floral notes of rose and violet before settling into the vanilla gourmand and sandalwood for the perfect beach day.

Dubai Elixir Santorini Sunset

Escape to the dunes with So...? Escapes Dubai Elixir Body Mist 200ml. The warm cedar wood and musk base, opens the fragrance to a heart of floral jasmine and sweet vanilla, leaving you with a powerful woody and musky scent for those warm evenings. Indulge in the breath-taking beauty with So…? Escapes Santorini Sunset Body Mist 200ml. Bask in island life with fruity notes of mango, watermelon and pineapple. The addition of fresh citrus will have you marvelling at the beauty of the sunset.

Monaco Miracle

Race all day with So…? Escapes Monaco Miracle Body Mist 200ml. Slide into first gear with the magnificent mix of berries, peach and mandarin and feel the sunshine from the orange blossoms for an exquisite drive around the coast.

Barcelona Babe

Embrace the Spanish city with So...? Escapes Barcelona Babe Body Mist 200ml. Let yourself be opened up to the sweet raspberry and apricot notes,with delicate rosewater and caramel. Culminating with a sweet vanilla and amber scent, the perfect addition for exploring the city and indulging in the culture.

Aurora Nights Caribbean Soul Hawaiian Honey

Experience the northern lights with So…? Escapes Aurora Nights Body Mist 200ml. Be dazzled with the opening notes of mandarin, coconut and almond, soon to be followed by a floral heart of violet and neroli. You will be left with a trail of musk and vanilla for the perfect level of enchantment. Holiday in the sun with So…? Escapes Caribbean Soul Body Mist 200ml. Feel the warmth on your skin from the juicy green apples and kiwis before embracing the fluttering heart of tropical flowers. Dive into cactus water and bamboo shoots for the perfect island escape. Dip your toes in the sand with So…? Escapes Hawaiian Honey Body Mist 200ml. Enjoy the tropical oasis with refreshing coconut infused water and white flowers. The added sweet vanilla and hint of honey will transport you to paradise.

Gift Sets

Dream Girl Majorca Love

1 x 50ml Body Butter 1 x 50ml Body Mist 1 x 200ml Body Mist

Dream Girl Ibiza Dreams

1 x 50ml Body Butter 1 x 50ml Body Mist 1 x 200ml Body Mist

Mini Mist

4 x 50ml Body Mist

Mini Mist Grande

6 x 50ml Body Mist

Looking for an easy to wear scent? Look no further than our Body Mist By So...? Range. A perfect scent for that quick fragrance refresh for an all day fix, to make you feel beautiful.

Iced Melon

Frost yourself with So…? Iced Melon Body Mist 100ml. The infusion of cucumber, leaf and melon will leave you cool and collected, before diving into the addition of calone, jasmine and musk for the perfect crisp feeling.

Watermelon

Indulge in the mouth watering So…? Watermelon Body Mist 100ml. The fresh notes of red berries and apple blossom will leave you feeling extra sweet.

Pink Grapefruit

Feel the heat with the So..? Pink Grapefruit Body Mist 100ml. The strong combination of zesty citrus, followed by fruity notes of mango and passion fruit will leave with a tropical cocktail scent.

Piña Colada

Ready to get caught in the rain with So…? Piña Colada Body Mist 100ml. Loose yourself in this mix of creamy coconut and zingy pineapple for the perfect tropical escape.

Sweet Pea

Soak in the romance with So…? Sweet Pea Body Mist 100ml. Wrap yourself up with bergamot, peonies and violet. Allow the flirty notes of white flowers, juicy red fruits and delicate musk to tap into your hopeless devotion.

Wild Berries

Embrace your passionate side with So…? Wild Berries Body Mist 100ml. The exhilarating blend of fruity wild berries will leave you yearning for a summer escape.

Musk

Capture your radiance in a bottle with the So..? Musk Body Mist 100ml. Its fresh notes of bergamot, sandalwood and powdery musk will leave you feeling empowered and feminine.

Fresh Floral Sweet Floral White Petals

Let yourself be blown away with the refreshing scent of So..? Fresh floral Body Mist 100ml. This delightful blend of peach blossom and peony flowers will let you enjoy the taste of summer no matter where you are. Embrace the flower power of So…? Sweet Floral Body Mist 100ml. The opening notes of violet will leave you blooming before sprouting into a delightfully floral heart of jasmine, orange and sweet vanilla for a bouquet of scents.

Uncover the elegance of So…? White Petals Body Mist 100ml. Wrap yourself up in the delicate notes of bergamot, followed by a floral heart of freesia and water lily for that perfect scent.

Rose Petals

Feel pretty in pink with the So..? Rose Petals Body Mist 100ml. The fresh scent opens up with a bouquet of pink and white roses and leaves with a burst of lily’s. The ideal fragrance for an irresistible romantic scent.

Peony Petals

Embrace the smell of summer with the So..? Peony Petals Body Mist 100ml. Dive into the delicate violet and sakura petals and the fresh and fruity opening of bergamot, peach and marine. The warm, comforting base of amber, tonic and cedar will leave you feeling fresh.

Sparkling Tea

Step up your gossip game with So..? Sparkling Tea Body Mist 100ml. The infused scent of Freesia, blackberry and Mandarin will ignite your interests and the addition of Bulgarian rose will have you spilling the tea.

Vanilla Milkshake

All the boys are in the yard with So…? Vanilla Milkshake Body Mist 100ml. Spoil yourself with the sweet notes of vanilla and indulge in the playful mix of peach and plum for a delicious treat.

Red Velvet

Unleash your sweet tooth with the So..? Red Velvet Body Mist 100ml. Find your craving with the comforting base of amber, tonka and cedar, while releasing peony, violet and sakura petals. Its fresh and fruity opening of bergamot, peach and marine accord will leave you wanting more.

Strawberry & Cream

Nothing goes better together than So…? Strawberry & Cream Body Mist 100ml. Satisfy that craving with a combination of juicy strawberries and sugary vanilla and cream for the perfect treat.

Candy Floss

Take a trip down memory lane with the So..? Candy Floss Body Mist 100ml. Revisit the fun of carnivals and fairs with the sugary scent of vanilla, caramel and praline. Treat yourself to the scent of lemon and raspberry for the perfect combination for a sweet night out.

Raspberry Frappé

Treat yourself with So…? Raspberry Frappé Body Mist 100ml. Enjoy the deliciously welcoming notes of fruity blackcurrant and raspberry before welcoming the creamy vanilla hints for a mouth watering sweetness.

Strawberry Cupcake

Satisfy your cravings with So…? Strawberry Cupcake Body Mist 100ml. The most delicious opening notes of creamy vanilla sponge and buttercream, soon followed by fruity strawberries and a dusting of chocolate will leave you with a constant sweet tooth.

Toffees & Cream

Unleash your sweet tooth with So…? Toffees & Cream Body Mist 100ml. Reward that craving with notes of truffle cream before elegantly blending in creamy coconut and vanilla for a dreamy dessert.

Vanilla

Tap into your sweetness with So..? Vanilla Body Mist 100ml. Enjoy each sweet note of Vanilla for the perfect scent.

Marshmallow

Grab some smore with So..? Marshmallow Body Mist 100ml. Be ready to sweeten your scent, with every deliciously sweet spritz.

Pink Lemonade

On Wednesdays we wear So..? Pink Lemonade Body Mist 100ml. With zingy notes of fizzy lemon blended with fruity red berries and pear. This scent is so Fetch, it will leave you with a sweet and zesty aroma

Cherry Blossom

Bloom with Body Mist by So…? Cherry Blossom 100ml. Allow the light and refreshing top of nectarine and effervescent citrus charm you before meeting a delicate floral heart of cherry blossom and magnolia.

Cotton Candy

Lose yourself in this soft, sweet fluffy cloud of Body Mist by So…? Cotton Candy 100ml. Inspired by all the fun of the fair, sweet powdery notes and hot sugar are blended with a hint of raspberry, vanilla, chocolate and toffee apple.

Hey Beautiful

3 x 100ml Body Mist

Gift Sets

Mini Mist Set

4 x 50ml Body Mist

‘Cracker’ Set

3 x 100ml Body Mist

What Our Customers Say

A really good vanilla scent that lasts a super long time. Well worth the price! ”

- Chloe via SoFragrance.com

This is my fav, I’ve used it for years!

- @hannahbrimblex via Instagram

Why settle for one when you could #LayerLikeAPlayer. The personalisation is up to you with So…? Unique Body Mist. Uncover the fun, freedom and originality of wearing each scent on their own, or blending multiple scents together for your own unique aroma. Absolutely perfect, arrived on time and a perfect size to! Absolutely smells amazing and I love it so much! I highly recommend this body mist to those who are looking to buy body mists! ”

What Our Customers Say

- Maria via SoFragrance.com

Lovely fragrance, and have used it daily and am enjoying it very much. ”

- Beverley via SoFragrance.com

So...? Unique Peony Blush

Wrap yourself in the freshness of So..? Unique peony blush Body Mist 150ml. The fruity notes of bergamot, raspberry and strawberry, leaves you with a delicate aroma, before revealing a floral scent of peony. Patchouli, vanilla and white musk completes this floral bouquet.

So...? Unique Truffle Cream

Satisfy your sweet craving with So…? Unique Truffle Cream Body Mist 150m. Let yourself be transported to high tea with the decadent smell of truffle cream, elegantly blended with creamy coconut and vanilla for that effortless everyday indulgence.

So...? Unique Sweet Pea

Charm yourself with the So...? Unique Sweet Pea Body Mist 150ml. The sweet and romantic scent is your perfect go to for a date night. Fall for this scent first with the floral notes of violet leaves and water jasmine that marries itself with a sweet vanilla layer.

So...? Unique Cashmere

Cozy up with So…? Unique Cashmere Body Mist 150ml. Embrace the big hug of bergamot and mandarin mixed with juicy pink pear and the floral heart of tiare flower and jasmine. Allow yourself to be wrapped up in the comforting, luxurious base of cashmere, sandalwood, vanilla and musk.

So...? Unique Vanilla Candy

Smell as sweet as you are with So…? Unique Vanilla Candy Body Mist 150ml. The playful sugary notes of marshmallow and sweet vanilla, followed by a refreshing melange of peach and pineapple will leave you mouth wateringly delicious.

So...? Unique Sugar Plum

Nothing sweeter than So..? Unique Sugar Plum Body Mist 150ml. This tasty fragrance opens with plum and berries and continues with freesia, jasmine and rose. The sugary scent is completed with caramel and vanilla for a perfect delicious combination.