Incos designs, manufactures, and distributes: SO…? - the #1 best-selling self-select fragrance brand in the UK (Mintel)-Bespoke London, Scentology, Aoura London, Mar E Sol, Heaven Scent and Escentuals brands . Specialising in offering high-quality fragrance at affordable prices, the company is boasting a wide range of multi-award-winning eaux de parfum, eaux de toilette, body fragrances, body mists, and cosmetic
gift sets that are available in more than 60 countries, over five continents . SO…?, as one of the most successful brands for Incos, has sold over 200 million units worldwide and the brand now has now 12 ranges with over 200 registered trademarks worldwide . INCOS has opened over 25,000 doors around the world with over 25 years of experience in the perfume market, has become a global leader in the category of youth mass fragrance and toiletries .
1994
Launched by Yardley
1999
Acquired from The Yardley Group
2001
Named No 1 best-selling fashion self-select fragrance brand in the UK
2004
SO…? Sinful launched
2012
Body Mist by SO…? launched in South East Asia
2016
Body Mist by SO…? rolled out in the UK
2019
Grown into a powerful fragrance house, boasting 7 different fragrance lines and launch of Miss So…?
2020
Developed highquality hand gels to aid during the pandemic, which have won awards Additionally, expanded into bath & body products
2006 Rapid range extension with multiple launches per year, such as Superstar, Exciting, Eternal, Exclusive, Brit, Rock and Roll
2022
Takes over Impulse brand as the No 1 Body Spray/ Body Mist brand in the UK (Mintel report)
OUR STORY
We are a global fragrance brand that’s become something of a cult beauty favourite amongst trendy females worldwide Our mission is to offer high quality fragrances that suit all tastes and budgets, as we believe that beauty should be inclusive and available to all! By working with some of the best names in the perfumery industry, we’re able to offer fragrances produced by some of the finest fragrance houses, but at prices that won’t break the bank .
OUR SCENTS
With over 200 irresistible scents to choose from, ranging from the rich and bold, to the sweet, fruity and floral, there is a scent to fit every style, mood and occasion . For inspiration and new ideas, our talented London based in-house design team draws inspiration from a wide range of influences, including catwalk trends and high-street fashion, travel, blogs and social media . We pride ourselves on bringing our customers unique perfumes that are designed to empower the wearer .
Available in: 100ml and 50ml Body Mist BODY MISTS
Looking for an easy to wear scent? Look no further than our Body Mist By SO . . .? . A perfect scent for that quick fragrance refresh for an all day fix, to make you feel beautiful #SoMistHave
Vanilla Milkshake Candy Floss Red Velvet Raspberry Frappé
Discover new travel destinations with SO…? Escapes . Uncover the body mists influenced by the feel of the sun on your skin, the ocean air in your hair and sand between your toes . These scents will tap into your wanderlust and take you around the world
Bali
Breeze
Venice Kiss
Seychelle Sands
Palm Beach
Barcelona
Babe
EAU DE TOILETTE
Discover the SO…? Escapes Eau de Toilette 25ml . Elevate your scent game with the perfect fragrance companion to carry wherever you go .
Available in: 25ml Eau de Toilette
Ibiza Dreams Mykonos Nights
Bali Breeze Maui Waves
BATH AND BODY
Get ready to pamper yourself with SO…? Escapes Bath and Body collection . Relax and feel the warmth of a dreamy holiday with the sun kissed notes of sweet red apple, raspberry and pear .
Available in:
450gr Body Scrub
250ml Shower Gel/ Cream
200ml Shea Butter
Ibiza Dreams
Bali Breeze
BODY MISTS
Why settle for one when you could #LayerLikeAPlayer . The personalisation is up to you with SO…? Unique Body Mist . Uncover the fun, freedom and originality of wearing each scent on their own, or blending multiple scents together for your own unique aroma . #DiscoverYourScent
Available in: 150ml Body Mist
Peony Blush
White Blossom
Fruity
Coco Loco Coral Daisy Rose Berry Cherry Blossom
Coconut Waves
Lychee Rose
Caramel Pistachio Ruby Chocolate
HOW TO LAYER
STEP 1
Pick two or more scents
STEP 2
Spritz them on the same patch of your skin
STEP 3
Try different mixes to find the one that is unique to you
1x 2x 1x
Love Potion Secret Crush
Look no further than Miss SO…? for your new signature scent . Embrace the desire, indulge in the romance and fall in love with these perfect scents for your everyday enchantment . You are sweet, you are passionate, you are Miss So . .?
Midnight Magic Starlet
Twilight Kiss Starlet
Midnight Magic Sugar Rush
MEDITERRANEAN RANGE
Available in:
140ml Perfume Mist
Head to the sea with the Miss SO...? Mediterranean Range Perfume Mist (140ml) . The vibrant colors of this collection will transport you to the sun-kissed streets of Italy, letting you live your best life while enveloped in the most captivating scent .
#LiveAndLove
Fruity
Floral
Amore Rosa Dolce Vita Eternal Desire Enchanted
BODY FRAGRANCE
Available in:
150ml Body Fragrance
BATH AND BODY
Carry on your love of Miss SO…? with the new Bath and Body collection for your new everyday scent . Embrace the desire, indulge in the romance and fall in love with this perfect range that will take your self care routine to the next level Explore the new body lotion, shower cream and body butter for your everyday enchantment You are sweet, you are passionate, you are Miss SO…? .
Let your inner shine be unleashed with Glow By SO…? Enhance what you already have and be unstoppable, with a glow to rival the stars . The perfect range for a quick and easy radiant look and a long lasting fresh scent .
#ShowMeYourGlow
Available in:
Illuminating Highlighting Kit
3x4 .5g Available in:
Sweet Floral
Champagne Blush 140ml Shimmer Mist
Available in: 150ml Body Mist
BODY MISTS
Show your individuality with SO . ?
You Body Mist and get ready to make your mark . The perfect range to show who you are in a bold and fun way while being authentically yourself!
#ReflectionOfYou
Magic Dream Summer Breeze
Love Blossom Passion Night
EAU DE PARFUM
Embrace your inner goddess with Smooch By SO…? The perfect range to liberate yourself with the sweet, spicy and woody scents, that will leave you feeling irresistible . This will be your new best friend
Available in: 30ml Eau de Parfum
Nude
Vixen
Hot Pink
Cupid
Embrace your style with SO…? The Collection, a fragrance inspired by fashion trends and fashion lovers Uncover the fresh, floral and rich scents that are designed to complete every outfit .
SO...? Sheer Illusion SO...? Sorbet Dream
Reclaim your youth with SO…? Iconic . This classic and timeless SO…? range was designed to invoke a bold and fearless attitude in your day-to-day life .
#FragranceWithAttitude
Available in: 150ml
Body Mist
The SO…? Oud collection combines facets of luxurious resinous oud notes with a twist using elegant florals, spiced gourmands, rich woods and amber . Our combinations are designed to delight lovers of oud In body mist format, they are perfect for refreshing your scent day to night for any festival or event .
Amber
Floral Sweet
Vanilla White Floral Silk Rose
Available in: 150ml Body Mist
Fruity
NEW
Introducing Bossa Nova, a captivating body mist range inspired by the rhythm and vibrancy of Brazil Each spray is a symphony of tropical scents Let Bossa Nova transform your daily routine into a celebration of life’s joyous moments, infusing every day with the warmth of Brazil .
Copacabana Sunset
Girl from Ipanema
Tropical Tango Rock in Rio Rainforest Paradise
BATH AND BODY
Take your self care routine to the next level with SO…? Sorry Not Sorry and make no excuses for putting yourself first . Indulge in the Bath Milks, Shower Jelly, Body Scrubs, Body Butters and so much more . Embrace your inner beauty while being unapologetically yourself .
GIFT SETS
SO...? Escapes Mini Mist
SO...? Escapes Mini’s Galore
SO...? Escapes Grande
1x200ml Body Mist
1x50ml Body Mist
1x50ml Body Butter
3x100ml Body Mist 4x50ml Body Mist
SO...? Escapes Dream Girl
Body Mist By SO...? Luscious Trio
Body Mist By SO...? Luscious Four
Available in:
4x50ml Body Fragrance
3x30ml Eau de Parfum
Miss SO...?
Mini’s Galore
Miss SO...? Elegance Set
Woody Amber
Spicy
Amber Spice and Vanilla
Oriental Woods and Amber Caramel Amber and Cashmere
Sweet Spice and Sandalwood
Fresh Citrus and Vetiver
Grapefruit, Vetiver and Cashmere
Aquatic Herbs and Driftwood
Soft Fougere and Wood Spice
Available in: (Left to right)
100ml Eau De Parfum
150ml Body Spray
Gin and Citrus Woods
Wild Herbs and Tonka Bean
Black Suede and Fougere
PARFUM DEODORANT NATURAL SPRAY
in: 75ml Parfum Deodorant Natural Spray
Fresh Citrus and Vetiver
Black Suede and Fougere Sweet Spice and Sandalwood
Spoil yourself in the luxury of high quality, and relish in the affordability of Aoura London . The incomparable scents from Aoura London will leave you mystified . Beauty inside and out and sophistication at it’s finest .
Paradise Bliss
Hot Cherry
Secret Envy
Floral
Fruity
Sweet Floral
Love Rush Midnight Passion Ruby Kiss Pretty Woman
Floral Fruity
Paradise Bliss Forever Love Sweet Dreams Secret Envy
in:
Eau De Parfum
Luxury and minimalism come together in a single bottle of Scentology .
The natural and clean fragrance notes allows the wearer to feel sophisticated and elegant all day long .
Fruity Floral
Pomelo & Neroli
Lychee & Floral Bouquet
Orchard Fruits & Freesia
Fruity
Available in:
200ml Body Mist
The luxurious Scentology Body Mists range is designed to allow you to embrace elegance and minimalism . With a perfect blend of natural, simplistic and timeless fragrance notes, it is created to allow you to revive your energy all day long .
Pomelo & Neroli Orchard Fruits & Freesia
Lychee & Floral Bouquet
Tuberose & Spiced Pear
Tropical Vanilla & Nectarine Blossom
Vanilla Latte & Velvet Woods
Available In: 100ml Eau De Parfum
Mixing has never been more fun with your new range of Escentuals . Whether you’re in the mood for something sweet, something floral or something completely different, the fusion of scents will allow you to have an infinite amount of options when it comes to your aroma .
www.sofragrance.com
Sweet
Available In:
(Left) 125ml Body Mist
(Right) 250ml Body Mist
Indulge in the exquisite range of Escentuals Body Mist . From sweet to floral, the blend of different aromas offers you an infinite range of options With this fusion of scents, the possibilities are endless, and you can experiment with a variety of combinations to create your unique and captivating aroma Wear them on their own or layer them up to have your own combinations!
Fresh Fruity Floral
Jump into joy with the new Heaven
Scent Body Mist collection . The perfect range to escape to paradise with the sun on your face and ocean breeze on your hair .
Available in: (Left to Right)
100ml Body Mist
125ml Body Mist
200ml Body Mist
Floral
Beach Party
Sunset Kiss Tropical Paradise Ocean Breeze
Available in: 250ml Body Mist
Step into a world of sea, scent and sun with Mar e Sol, the new fine fragrance body mist designed to elevate your everyday experience . With just one spritz, let the tropical vacation vibe fill your senses—a refreshing blend of exotic notes that capture the spirit of fun-filled moments with your friends Sea, Scent & Sun.
Fruity
Red Fruits & Amber Woods
Sunshine Bouquet & Sparkling Fruits
Sweet Floral
Salted Caramel & Pistachio
Tropical Flowers & Raspberry
Caramel Macadamia & Vanilla
Radiant Tuberose & Coconut Cream
GIFT SETS
Such delightful fragrances must be shared! These gift sets are the perfect treat for someone special or even for yourself . From fresh scents to floral and sweet aromas, our gift sets offer something different and unique for everyone . Don’t keep these scents to yourself! Let others enjoy these fragrances as much as you do
4x40ml Body Mist
Mar e Sol Mini Mist
Bespoke London Mini’s Galore
Aoura London Collection Escentuals Mini Mist
PREMIUM SETS
Designed to elevate everyday gifting . Each of our premium gift sets are presented in a sleek, sophisticated box that transforms the act of gifting into a luxury experience . Featuring some of our iconic EDP scents from our most loved collections these coffrets make the perfect treat for yourself or a loved one .
3x30ml Eau De Parfum
3x30ml Eau De Parfum
3x50ml Eau De Parfum
Perfume Mist
DISCOVERY SETS
Discover the perfect introduction to our essential and iconic SO . . ? Scents . Each set includes a curated collection of mini fragrances that capture the essence of SO .? These exclusive sets include 12x5ml or 10x5ml travel-sized perfumes, carefully selected to offer a unique way to experience our signature scents Whether you’re exploring new favorites or rediscovering timeless classics, these minis are the ideal way to indulge in the SO . .? fragrance journey .
10x5ml Eau De Toilette
12x5ml Eau De Toilette
Smooch, Miss SO...?, SO...?, Collection Discovery Set Body Mist By SO...?, Escapes, Unique Discovery Set
TRAYS
Explore our featured trays highlighting our top-selling products, latest arrivals, and exclusive promotional items .
Available in:
(Left to Right)
SO...? Escapes 200ml Body Mists
Body Mist by SO...? 100ml Body Mists
Available in: (Left to Right)
Miss SO...? 140ml Perfume Mists
Glow by SO...? 140ml Shimmer Mists (Bottom)
Smooch by SO...? 30ml Eau de Parfum
Get in touch
For further information please contact:
UK SALES
sharon@incos .co .uk
aman@incos .co uk
INTERNATIONAL SALES
luis@incos co .uk - Europe, Americas, Australasia
syed@incos co .uk - Middle East, Africa
giulia@incos co .uk - Mediterranean Markets & South East Asia
simona@incos co uk - Eastern Europe & Nordic Market
patrick@incos .co uk - Far East
our new SO...? Brand Book 2025 @incosltd @incosltd
www.incos.co.uk Download a digital copy of the Catalogue
