Visual Style Guide

ST KEVIN’S COLLEGE VISUAL STYLE GUIDE

The purpose of this style guide is to help individuals, departments and external agencies prepare promotional material which is consistent with the designated St Kevin’s style.

The style guide clearly explains the corporate style for all official college documents, from advertising and brochures, to stationery and business cards. Typography and corporate colours are outlined in a user-friendly manner and advice is given for writing, producing and placing advertisements.

The key to St Kevin’s visual Identity is the crest, it serves to brand all documents and promotional material and helps St Kevin’s stand out in the marketplace. This mark will become a valuable asset if correctly presented.

This manual covers the correct use of the St Kevin’s College symbol and presentation of the college name and positioning statement. It also covers specifications for items already designed and guidelines for possible future uses.

CORPORATE IDENTITY ST KEVIN’S CREST

The core of the St Kevin’s College visual identity is the crest.

The college crest was adopted by Br Kearney in 1933. The four quarters of the shield bear the Celtic cross, recognising our Irish beginnings; the Star of Knowledge; the Southern Cross, which symbolises us as Australians; and the book inscribed with Alpha and Omega, which symbolises God, the beginning and end of all.

Surmounting the shield is the crest, which comes from the Celtic cross and represents our faith in God. Below the shield is a scroll bearing the motto Omnia Pro Deo, or “All for God”. This is taken from a letter of St Paul. It urges us to see everyone as belonging to God and all our activities directed to God.

It is important to present the image of St Kevin’s College in the best possible manner. In order to optimise the appearance of the corporate identity, it has been designed with both black and white and colour versions.

The elements of the corporate identity should be applied in accordance with the following guidelines.

CORPORATE IDENTITY ST KEVIN’S CREST

The college crest comes in two variations: Full Colour Crest and College Crest Outline (see page 7). The Full Colour Crest should only ever be used on a blue or white background.

Over the past 100 years, many variations of the St Kevin’s College crest have been used. The current and correct crest should have:

Yellow (not gold) frame of the crest

White fill in the Omnia Pro Deo banner.

If you come across, or are using, a crest that is not current and correct, please contact the Communications Department and they will be able to provide you with the correct crest.

CLEAR SPACE

The college crest should always have breathing room. The minimum amount of white space should be the width of the Celtic cross.

THE CREST WHAT TO AVOID

1. The Full Colour Crest should never be converted to black and white. If a black or white image of the crest is needed, please use the College Crest Outline.

2. The colours of the crest should never be changed. The official college colours are laid out on page 16 of this manual.

3. The proportions of the crest should never be changed. When resizing the crest, always use the “keep proportions” option or hold SHIFT while changing the scale.

4. The college crest should never be displayed on an angle.

5. The crest should not be used as an overlay or underlay on images. This technique should be used sparingly and only with the College Crest Outline or logotype.

THE CREST OUTLINE

The College Crest Outline has been provided in three colours: blue, white and black. These can be used in stationery, photo overlays and as transparencies.

The blue and black College Crest Outline should only be used on a white background. The white College Crest Outline can be used on a blue background or sparingly over photographs.

Please note: the fill of the banner under the shield should match the colour of the outline of the crest.

THE CREST OUTLINE

A version of the College Crest Outline that includes the three school colours has also been created.

These versions are generally reserved for printed documents such as school publications (eg. Omnia, Annual), letterheads and envelopes.

These variations should never have the logotype used with them.

The proportions of the College Crest Outline must not be altered in any way.

The SKC flag is now a recurring element that appears across a range of branded collateral, from the website through to policy documents and letterheads. It usually appears as 2cm wide (or 60px) but is scalable, depending on context.

Distance from edge of page should be equal to height of shield

Year 8 Play : St Kevin’s College and Korowa Girls School

A virtual performance

THE CREST OUTLINE WHAT TO AVOID

1. The colours of the College Crest Outline should never be changed. The official school colours are laid out on page 16 of this manual. The exception to this rule is when the crest outline is being used as a spot varnish on printed publications.

2. The proportions of the crest should never be changed. When resizing, always use the “keep proportions” option or hold SHIFT while changing the scale.

3. When using the crest outline as a watermark or transparency, the opacity should be dropped to 30%.

4. Do not create your own variations of the College Crest Outline. This style guide has provided multiple variations that should suit every requirement.

CORPORATE IDENTITY THE LOGOTYPE

THE LOGOTYPE

The logotype comprises the typographic forms of the college’s name and location. These forms should not be altered in any way.

CLEAR SPACE

The logotype should always have breathing room. The minimum amount of white space should be the width of the T in “St Kevin’s”.

THE LOGOTYPE VARIATIONS

COLOUR VARIATIONS

The logotype has three variations on the full colour design: white on blue, blue on white, and the two-tone blue. Two-tone blue is only to be used on stationery designs.

These colours should never be altered.

CORPORATE IDENTITY COMBINATION LOGO

THE COMBINATION LOGO

The Combination Logo combines the crest and the logotype. The Combination Logo is used sparingly. The Full Combination Logo should never be altered in any way.

CORPORATE IDENTITY COMBINATION LOGO

COLOUR VARIATIONS

The Combination Logo is used sparingly.

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Trajan Pro, Regular

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Open Sans, Regular

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Open Sans, Bold

CORPORATE IDENTITY TYPOGRAPHY

Trajan Pro is the preferred font for headings.

Open Sans is the preferred typeface for body copy text.

Arial is an acceptable sans serif typeface that should be used when the preferred typeface is not available.

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Trajan Pro, Regular

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Times New Roman, Regular

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Times New Roman, Bold

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Arial, Bold

CORPORATE IDENTITY TYPOGRAPHY

HEADINGS - PRINT

Trajan Pro is the preferred heading typeface on all St Kevin’s official publications. Trajan Pro should only be used in Regular, never Bold.

BODY COPY - PRINT

Times New Roman is the preferred typeface for print long-form body copy text. It is a serif typeface, making it easier to read for long articles.

SUBHEADINGS - PRINT

Open Sans Bold is the preferred typeface of subheadings in all St Kevin’s official publications, as it is a harmonious typeface with Times New Roman.

When used as a subheading, Open Sans Bold should be displayed in all caps.

PARAGRAPH STYLES

In order to maintain a consistent theme across the many publications at St Kevin’s, paragraph styles have been developed and should always be adhered to.

A copy of all the official paragraph styles can be found in the St Kevin’s College Adobe Creative Cloud Libraries.

PANTONE 364

CMYK 71 4 100 45

RGB 74 119 41

Hex #4A7729

PANTONE 114

CMYK 0 4 87 0

RGB 251 221 64

Hex #FBDD40

PANTONE 2757

CMYK 100 69 0 62

RGB 0 30 96

Hex #001E60

CORPORATE IDENTITY COLOURS

KEARNEY

MCCARTHY

PANTONE 284C

CMYK 54 25 0 10

RGB 106 171 229

Hex #6AABE5

PURTON

PANTONE 110C

CMYK 0 23 100 14

RGB 220 170 0

Hex #DCAA00

CORPORATE IDENTITY PHOTOGRAPHY

Using cohesive and consistent photography throughout the college’s publications will help reinforce the college’s values, personality and corporate identity.

The photos should vary across campus location as well as subject. The photography should show the diversity of the college. Candid shots are preferred and stock imagery should never be used. Natural lighting is always best.

Always check that the uniform of any subjects are in perfect condition (ties tied, top buttons done, socks up etc).

*Ideally the Communications team would take a series of staged hero images of students at the start of the school year. However, this could be done every two years, with the exception of the college and house captains who should have professional photos taken each year.

For formal staged photos, ask the boys to make sure their blazer buttons are done up correctly. If standing in a single line, split them down the middle and ask them to stand at 45 degree angles facing the centre. If they are seated, make sure to have their hands in fists on their knees.

CANDID CLOSE UP

CANDID MEETINGS

CORPORATE IDENTITY PHOTOGRAPHY

CANDID CLASSROOM

ACTION SHOTS

WHAT TO AVOID

Subjects’ uniform should always be pristine.

PHOTOGRAPHY WHAT TO AVOID

Out of context, this photo can be interpreted as endangering students.

When shooting winning teams, be mindful of students celebrating with hand gestures as it may be something inappropriate for publication.

APPLICATIONS STATIONERY

LETTERHEAD

All formal communications sent from the college must be on official St Kevin’s letterhead.

The layout of the letter should match the example on the left.

SKC crest in top right corner.

15mm margins.

Paragraphs should have full returns.

Digital signature where appropriate.

Follower pages retain flag but remove address footer.

An A4 landscape variation is available for certain contexts, as well as a With Compliments DL slip.

APPLICATIONS STATIONERY

ENVELOPES

We currently have two styles of envelopes in use. The top example is the most recent envelope that was ordered. The bottom example is what we currently have in circulation, in a variety of sizes.

We propose that we use the rest of the stock on hand and when the time comes to reorder, move to the first example to keep in line with the style guide.

APPLICATIONS STATIONERY

PRESENTATION FOLDER

Printed on a glossy white card.

This A4 presentation folder should be used across all campuses.

APPLICATIONS STATIONERY

CERTIFICATES

Certificates are printed in-house on a quality card stock, approx 200gsm with a light grain.

They are printed on A5 and/or A4 paper.

Blue-bordered certificates are used for academic awards, while green-bordered certificates are used for sports and other co-curricular achievements.

Mr John Smith

DipEd, MA

HEAD OF ENGLISH

ST KEVIN’S COLLEGE 9822 0911 | HEYINGTON, 31 MOONGA ROAD, TOORAK 3142

APPLICATIONS EMAIL CORRESPONDENCE

PROPOSED EMAIL SIGNATURE DESIGN

Email signatures are the digital equivalent of the business card and should therefore adhere to the style guide.

When creating an email signature, this should be your template. Only replace the necessary details (eg. your name, title, and address of your campus), keeping the remaining branding intact and consistent within the college.

Dr Jane Brown

DipEd, MA, EdD

CHEMISTRY TEACHER TIC BASKETBALL

7E TUTOR

ST KEVIN’S COLLEGE 9822 0911 | HEYINGTON, 31 MOONGA ROAD, TOORAK 3142

A college-wide system is proposed to be integrated into the current mail system to ensure consistency and ease of deployment.

ASPECTS TO AVOID

Fax numbers are not necessary.

Writing email addresses in signatures is superfluous.

It is not necessary to write Phone next to a phone number, as it is already evident.

Job titles should descend in order of primary role to additional roles of responsibility.

APPLICATIONS EMAIL CORRESPONDENCE

Mailchimp is our email service of choice. It allows us to send emails to our whole community in minutes while staying inline with our brand guidelines.

Through Mailchimp you can target necessary community members instantly with official college communications.

MAILCHIMP EMAIL LAYOUT

The layout of our digital correspondence should match that of the official college letterhead.

Centred flag crest (60px wide)

Date

Subject or brief description of content

Body of email (where appropriate)

Linked video content/event invitations (where appropriate)

Attachments to formal letters.

Footer to match the footer of the official college letterhead

APPLICATIONS DOCUMENTS

The Communications team have designed a range of document layouts and templates that will cover all the needs of the college.

These layouts can be categorised into these main categories: documents, forms and booklets.

COVER PAGES

There are two options that can be used when a title page is required.

Option one

A hero image with a blue gradient map, centred in the page with the flag crest and “St Kevin’s College” over the image.

The title of the document will be at the bottom of the page, centre aligned, underneath the photo.

This is the preferred cover page.

Option two

This option should be used when a suitable image can not be found or if it would be inappropriate to use an image for the document (eg. policies)

Option two uses the flag crest in the top centre of the page with “St Kevin’s College” located in the centre top third of the page. The title of the document will sit immediately below.

Where necessary, the date of the document can be placed at the bottom of the page, centre aligned.

St

Fee Schedule 2020

APPLICATIONS DOCUMENTS

DOCUMENTS

Documents refer to (but are not limited to) policies, fee schedules, curriculum overview, position descriptions etc. With the exception of policies, they are usually only a few pages long, and include important information to be communicated to the wider community.

The layout for these are:

Flag crest in top left

Title of document in centre of flag

Two-column layout

Footer: page number in centre, document title to the right, SKC document footer to the left

The final version of all of these documents will be formatted by the Communications Department. In the instance that a document is only being circulated internally, one of the word templates should be used.

7 The parents or guardian will make good any wilful damage to school property or apparatus other than fair wear and tear caused by student.

8 All students are expected to make themselves available for inter-school sport and to take part in physical education and the outdoor education program, unless there is medical evidence to state otherwise.

9 a student is absent from the College through illness, the College should be notified on the day of absence and, on his return, the student must bring note from his parent or guardian addressed to the homeroom teacher.

10 The College reserves the right to discipline, suspend or expel any student whose behaviour within the school or broader community is considered by the Headmaster to be unacceptable.

11 The College reserves the right to amend any condition without prior notice.

FORMS

Forms are used to gather information from members of our community. A basic form layout should be:

Header introducing each section

One or two column spread (content to dictate)

These documents are usually presented to the wider community and should reflect the professionalism and status of the college.

Sometimes forms are included inside handbooks. The design of the form has been created so that it can be included seamlessly into the design of the handbook.

Please note: the Registrar’s office is in charge of all enrolments and applications made to St Kevin’s College.

The documents they send to potential families, often contain legal information that must match certain registrations.

These forms were updated in December 2019. Any future updates must be checked with the Registrar, Risk and Compliance Officer and approved by the Leadership Team before they can be put into circulation.

Pastoral Care of Students:

Notifications, Issues and Concerns:

HANDBOOKS

Handbooks refer to large quantities of information that need to be presented all at once. They often have images and graphics in them to help break up the flow and better explain content. They are often used as a reference by the wider community.

A handbook document should be laid out as follows:

Cover page

Opening letter, with signature

Header introducing each section

One or two column spread (content to dictate)

Hero images to break up text

These documents are usually presented to the wider community and should reflect the professionalism and status of the college.

Counselling Support:

St Kevin’s College

Principal’s Assembly

APPLICATIONS INTERNAL DOCUMENTS

The Communications Department have created templates for staff to use in Microsoft Word, Google Slides and PowerPoint.

Inside each template official St Kevin’s styles have been created to provide consistency across campuses. These styles include headings, paragraph styles, tables and document layout.

These styles are consistent with the guidelines in this document.

POWERPOINT TEMPLATE

The PowerPoint template should be made available to all members of staff. It has been created with a variety of layouts suitable for use by all staff across all campuses.

WORD TEMPLATE

Word templates have been created for internal documents that match the design for St Kevin’s documents detailed above. These templates should be made available to all staff.

Music Soirée

Date 7:00pm Wednesday 11 March 2020

Venue Boyd Egan Hall, Glendalough Campus 75 Lansell Road, Toorak RSVP reply@stkevins.vic.edu.au by Tuesday 3 March

Dress Lounge suit

Enquiries reply@stkevins.vic.edu.au

Drinks

Class of 2014 5 Year Reunion

73rd Annual Dinner

Date 7:00pm Friday 14 June 2019

Venue Kooyong Lawn Tennis Club Glenferrie Road, Kooyong

Tickets $90 ($45 for clergy and Old Collegians from 2014 2018) for a two course dinner and drinks

Bookings only accepted online at https://www.trybooking.com/BCMYR

Dress Lounge suit

Enquiries culliverk@stkevins.vic.edu.au or 03 9822 0911

Parking on Club grounds is not permitted, however, spaces are available in the carpark opposite the Club entrance on Glenferrie Road.

Formal invitations are sent to a variety of members of the SKC community. Increasingly, invitations are sent online. However, there are still a range of occasions that call for printed invitations. These include A4, A5, A6 and DL variations, depending on the event.

The primary layout of an invitation is:

Crest top of page, centred

Event name

Description of event

Event details

RSVP details

Dinner program includes addresses from the Acting Head of College, College Captains, and Kevinian Fellowship recipients. There will also be plenty of opportunities to socialise with Kevinians young and not so

Guest Speaker Vin Sammartino (SKC ‘82)

Vin Sammartino has a great story to tell in 2019. A proud Kevinian, having been successful in many walks of life such as study, establishing himself well in family and business since walking the corridors of St Kevins. He also happens to be in a special position to know how to be successful in the ‘Sport of Kings’. Vin and the connections through Lloyd Williams have won two Melbourne Cups with Almadin (2016) and Rekindling (2017). Some people work forever and never win one yet Vin with his partners have two. In 2019 Vin will be able to have great insights into the current horse racing industry and we look forward to him being with us and sharing at the SKOCA Annual Dinner. Come and see both Melbourne Cups at the dinner.

The Headmaster Mr Stephen Russell and the President of the Old Collegians’ Association, Mr Nick Di Pietrantonio, invites members of the class of 2014 to attend the five year reunion to be held on Monday 2 September.

Drinks and light refreshments will be provided.

This is a free event; however, bookings are required.

6pm – 8pm

Monday 2 September

Smith Hall Foyer, Heyington Campus 31 Moonga Road, Toorak

RSVP 5pm, Tuesday 27 August

Register www.trybooking.com/BELXA

Dress: neat casual

Please email Kevin Culliver for any enquires culliverk@stkevins.vic.edu.au