SCN special feature
Pop Ups are no longer ‘temporary shops’. The days of a ‘Pop Up’ consisting of a trestle table acting as a temporary counter are long gone. And so are the days when Pop Up shops were simply cute ways of filling vacancies until they were ‘properly leased’. Pop Ups are now an integral part of our tenant mixes; they are a sophisticated form of modern retail and the following special feature clearly illustrates the importance major shopping centre players accord the new phenomena. In the following pages, the sheer range of merchandise is shown. Pop Ups sell everything from homes to vodka; they are the province of luxury brands, automotive dealers and Michelin Star restaurants! This feature is required reading for all in our industry and many outside it who have never considered leasing space in a shopping centre. How long is the lease? What’s the best location? Are Pop Ups confined to the internal malls or can they appear ‘outside’? What are the design standards and who determines them? All these points – and more – are dealt with in this feature. COPYRIGHT©
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