GTM Issue 32

Aromas Fiji

CANDLE FLAVOURS

Citronella

White Frangipani

Pink Frangipani

Sandlewood Vanilla

Japanese Honeysuckle

Vanilla

Sandlewood Vanilla

HANDMADE ORGANIC SOAP

Aloe Vera Flavoured Soap

Rose Petal Soap

Orange Flavoured Soap

Moringa Flavoured Soap

Neem Flavored Soap

Lemon Grass Flavoured Soap

Mint Flavoured Soap

Rosemary Flavoured Soap

Basil Flavoured Soap

Goat Milk Flavoured Soap

Charcoal Flavoured Soap

CONTACT:

Aromas Fiji

P.O. Box 9179, Nadi Airport Fiji

info@aromasfiji.com

TEL: +679 9999913

Hidden Gems Of Buenos Aires

Greece - An Odyssey Of History, Beauty, And Culture

Revive Your Skin's Natural Radiance

Revolutionizing The Food And Beverage Industry

Roger Vivier Celebrates 60 Years Of The ‘Virgule’ Heel

Advocating Retail Excellence

Fyne Jewellery Unveils The Ultimate Jewellery Summer Travel Essentials

A Dual Inspiration For A Dual Functionality BR 05 GMT Sky Blue

Gifting With Off-White

Irresistible Rose Velvet Eau De Parfum

Technology Trends

Shaping The Future Of Luxury Retail Design

Alpha Nero

Transform Your Home Stylish Affordable Furniture Essentials From Pan Home

Refined Perfection Custom Line 106’ M/Y Étoile

Elevating The Travel Experience Turkish Airlines Celebrates 90 Years Of Excellence

Unleashing The Powerhouse The 2023 Honda Type R

Al Tayer Motors Wins Prestigious Henry Ford Excellence Award

Unveiling Automotive Artistry Exploring The Pagani Museum And Factory In Italy

Offshore Support Vessels Conference Reveals Latest Industry Trends And Opportunities

Sherwoods International Empowers Doctors For Financial Success At The Doctor's Wealth Seminar 2023

The Power Of The Spoken Word Podcasting To Elevate New Brands

PUBLISHER

Catherine Gilbert

EDITOR IN CHIEF

Shereen Shabnam

Editorial Team

Fozia Fareen

Natasha Jasmin Dury

Nishrat Nazeen

Eric Richard Dury

Art Director

V. Suquila

Correspondence Address

H3J LLE

Office 404, Building B

Old Saaha Offices - Souk Al Bahar

Old town Island - Burj Khalifa District

P.O. Box 487177, DUBAI - U.A.E.

Tel: +971 50 769 0087

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Silver Point Printing Press L.L.C

Shed No:05 Caterpillar Building Salah

Al Din St Al Khabaisi - Deira - Dubai

A Publication by

H3J FZ LLE

Magazine online sur www.globaltrendmonitor.com

International Owners Business and Lifestyle Updates

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Copyright: “All right reserved. No part of this publication may be reproduced without written permission from the publisher.”

SUMMER VIBES

We are in the middle of the summer months and we bring you a series of interesting stories to ensure your summer reading is covered. In this issue, we look at a number of summer destinations that should help you sort your travel plans.

Our travel destinations are known for culture, food, adventure coupled with the sun, sea and sand needed for a perfect holiday. You can check out Bologna, Buenos Aires and Greece in the coming months or take a welldeserved spa day at Shangri-La Dubai.

If you are in Dubai this season, we recommend you head to our F&B partners, Salties at Aloft Dubai Creek or to The Deck on the Palm. Both venues have a lovely chilled out ambience with great food, drinks and an amazing view of the skyline of Dubai.

Our expert, Nelly has some F&B insights for you. If you happen to be

Downtown, we recommend checking out the menu at KIZA in DIFC.

In this issue we also have a host of experts sharing their latest insights in terms of hospitality, retail, and technology. For those seeking retail therapy, check out our selection of gadgets, home decoration, watches, perfumes, jewellery and more.

Being petrolheads, we have naturally featured both old and new cars for you. I am already planning to go back for a longer visit to the Pagani Museum and hope to have a more in-depth look at the Mille Miglia museum that we featured in the last issue.

We hope you enjoy this issue and let us know the stories you liked most this month.

Shereen Shabam editor@globaltrendmonitor.com

Everyone

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DEVIKA GROUP OF COMPANIES A HUB FOR SUCCESS

Empowering Businesses and Supporting Entrepreneurs in Dubai

By Shereen Shabnam

Devika Acharya, CEO of Devika Group of companies is a female powerhouse known for helping new companies and entrepreneurs set up successful businesses complete with modern and fully furnished offices with staff support, Business Consultation services, relaxation rooms and meeting rooms.

As a visionary business leader and a dedicated advocate for female entrepreneurs, Devika is an inspiration to all she meets. With her extensive knowledge, experience, and commitment to helping businesses thrive, Devika has made a significant impact on Dubai's business landscape. Her journey from a driven MBA graduate to a successful CEO exemplifies the power of determination and hard work.

Devika's journey began with her pursuit of higher education at SDM College of Business Management in India, where she earned a Master's degree in Business Management and Operations. This academic foundation equipped her with the

knowledge and skills needed to excel in the dynamic world of business. When she completed her education and graduated, Devika got married. Coming from a middle-class family, she was very content in life. However, after an exciting first year of marriage when she had a baby, she faced many challenges, but was able to overcome each one with hard work and determination.

After a lot of trials and tribulations, luckily, her cousin and his wife helped Devika get a job in Dubai.

Eight years later, Devika sold her property in India as she believed in the opportunities that were offered to female-run businesses under the leadership of the Dubai Ruler, Sheikh Mohammed bin Rashid Al Maktoum and today her business is thriving.

Recognizing the challenges faced initially by entrepreneurs and businesses looking to establish a presence in the city, she used her funds and experience working in various business set up hubs and founded Devika Business Centre.

THE CENTER

OFFERS A RANGE OF SERVICES, INCLUDING OFFICE SPACES, ADMINISTRATIVE SUPPORT, LEGAL ASSISTANCE, BUSINESS CONSULTANCY FOR NEW START UPS AND NETWORKING

Her vision is to provide comprehensive support and tailored solutions to businesses seeking to set up offices in Dubai and make the process easy and seamless for them.

Under Devika's leadership, Devika Business Centre has become a trusted partner for businesses of all sizes. The center offers a wide range of services, including office spaces, administrative support, legal assistance, business consultancy for new start ups and networking opportunities.

The support extends to web designing, real estate solutions and social media marketing. By providing a nurturing and collaborative environment, Devika and her team empower entrepreneurs to focus on their essential competencies while Devika takes care of their core administration and operational needs.

Devika is passionate about supporting female entrepreneurs, recognizing their potential to drive

economic growth and innovation. She actively promotes the inclusion of women in the business landscape and provides resources and mentorship to empower them to succeed.

She firmly believes that diversity and inclusivity are essential for a thriving entrepreneurial ecosystem, and she wants female owned businesses to lead in their field.

As a dedicated mother, Devika understands the importance of work-life balance. She actively

promotes a healthy and supportive work environment that enables her team to achieve their professional goals while maintaining personal well-being.

Her leadership style is marked by empathy, understanding, and a commitment to fostering a harmonious work-life integration. Devika's dedication and commitment to empowering businesses have earned her recognition as a respected figure in Dubai's business community. She has been acknowledged for her

HER LEADERSHIP STYLE IS MARKED BY EMPATHY, UNDERSTANDING, AND A COMMITMENT TO FOSTERING A HARMONIOUS WORK-LIFE INTEGRATION.

outstanding contributions to the entrepreneurial ecosystem and she recently received her golden visa for the UAE for which she is very

grateful. She is also grateful to her mother and father, who supported her with her first trip to Dubai.

Her wish is to meet His Highness

Sheikh Mohammed and thank him for his support to female entrepreneurs in Dubai as the country has helped her achieve her career dreams and she owns properties in the city.

Today Devika continues to grow and nurture new businesses setting up in the UAE. Her journey from an ambitious MBA graduate to a successful CEO demonstrates the power of passion, hard work, and a genuine desire to empower businesses.

As the CEO of Devika Group of Companies, Devika continues to make a significant impact on Dubai's business landscape by providing comprehensive support and tailored solutions to entrepreneurs and businesses. On the personal front, Devika loves travelling all over the

world, meeting new people and learning about new cultures. She loves consulting females on how to start their businesses and not be dependent on others. Her ambition is to write her biography and turn it into a movie.

For CSR, she is educating students in need of assistance in a school in India as she sees them as a hope for a better future.

Devika’s dedication to entrepreneurs showcases her commitment to fostering a diverse and inclusive business environment and her leadership and advocacy serve as an inspiration to aspiring entrepreneurs, demonstrating that with determination, knowledge, and a supportive ecosystem, success is within reach.

Devika Business Center is in office 201 ASPIN Commercial Tower, Sheikh Zayed Road, Dubai.

REDEFINING LUXURY AND SUSTAINABILITY IN REAL ESTATE

YOUSUF FAKHRUDDIN

The CEO of Fakhruddin Properties

By Shereen Shabnam

As a leading real estate developer in Dubai, Fakhruddin Properties is set to redefine luxury with its upcoming project, Maimoon Gardens, which offers a blend of futuristic technologies and green living for a healthy and smart living.

We had an exclusive tour of the Experience Centre and met Yousuf Fakhruddin, the CEO of Fakhruddin Properties for a deeper understanding of the advanced technologies used in the project which will improve its residents' wellbeing.

Yousuf is a visionary leader who aims to revolutionize the real estate industry

by blending futuristic technologies with green living for a healthy and smart lifestyle. Born and raised in Dubai, Yousuf has a deep-rooted connection with the city and a passion for creating exceptional living spaces.

After completing his Bachelor's in Economics in the UK, Yousuf returned to his family business in 2002. He initially started with trading, the original business of the company, and later ventured into real estate development. Fakhruddin Properties soon became synonymous with quality construction and functional living spaces. Notably, their Lake Central

Tower on Marasi Drive has emerged as one of the most prestigious towers in the Business Bay area.

Yousuf's commitment to innovation and progress is evident in every project undertaken by Fakhruddin Properties. Recognizing the vast potential of AI, he believes that it holds far-reaching implications, particularly in the realm of sustainability. With a focus on tackling air pollution, one of the pressing issues affecting the well-being of both mankind and the environment, Yousuf and his team are developing a new property that offers the cleanest air in Dubai.

Utilizing NASA-based technology, the new project integrates the unique Air Purification Technology called Airocide, which effectively removes pollutants from the air. Additionally, it features HEECO2R, an air purification technology that eliminates the risk of mold growth, ensuring healthier indoor environments. These advancements not only contribute

to the residents' well-being but also align with Fakhruddin Properties' mission to create a platform for sustainable living.

Creativity is a driving force for Yousuf, who understands the importance of designing projects that cater to the modern lifestyle while maintaining practicality. His dedication to providing good-sized apartments that are both comfortable and functional showcases his commitment to offering residents an exceptional living experience.

By staying attuned to market demands and carefully selecting prime locations for development, Yousuf ensures that Fakhruddin Properties remains at the forefront of the industry.

Expansion plans and future partnerships are an integral part of Fakhruddin Properties' vision. Yousuf aims to become a market leader in practical sustainable developments, instilling a culture and

behavior shift towards sustainable living. The Maimoon Gardens project in JVC exemplifies this commitment. With its emphasis on sustainability, technology, outstanding amenities, and top-notch build quality, Maimoon Gardens attracts conscious investors seeking a luxurious and eco-friendly lifestyle.

Yousuf's fascination with technology and sustainability continues to drive his endeavors. He believes that embracing the latest technological advancements and exploring sustainable options are crucial steps towards creating a better future. With projects like Maimoon Gardens, Fakhruddin Properties offers residents a sustainable lifestyle that combines globalized luxury with ease and peace of mind.

It is evident that Yousuf's leadership and passion for excellence have positioned Fakhruddin Properties as a trailblazer in the real estate industry.

His dedication to innovation, sustainability, and providing residents with a superior living experience has not only redefined luxury but also created a platform for a sustainable future.

As Yousuf continues to inspire others to lead themselves and embrace creativity, together with his team, he remains a driving force in shaping Dubai's real estate landscape.

LUXURY AND BRAND

HAKAN OZEL

General Manager – Shangri-La Hotel, Dubai

When we think of luxury, the focus point to consider is the brand itself. We cannot imagine luxury without brands. The brand is an integral part of luxury products and services as well as the dreams of the customers.

Customers have dreams, and brands make their dreams come true. Therefore, when people ask what a luxury brand is, often the reply is that it is the brand that makes people’s dreams come true.

Brands are important for business success. The goal of luxury management is to gain pricing power, which is the competitive condition that not only ensures high profits but allows the brand to grow while increasing the price. The intangible capital power of the brand, which is acquired through quality, creativity, and status, is the lever of this pricing power.

Intangible capital in this case are those fragile and valuable assets, which brands acquire with a strong foundation. In enterprises where commodity products and services are mass-produced, management is delegated easily, and brands can be sold to other companies easily.

However, in luxury brands, it is the opposite; the product and service are linked to heritage, history, story, identity, creative talent, and most of the time the vision of the families, as such cannot be transferred nor delegated easily.

Luxury is a luxury experience. Luxury products and services are the objects of the luxury brands. Only diamonds are luxury objects appreciated without brands - size and purity matter all the time.

For everything else, there is no luxury without brands. Luxury brands go beyond the objects. It is created from the reputation made from its objects and its service within the social groups, which constitute the elite.

The brand is the social passport, both for the product and person. To be expensive is not enough to qualify

as a luxury product; it must also be marked with a cultural symbol accepted as a social determinant.

This symbol is the brand when the brand itself has the reputation with the cultural and financial powers. In luxury, the brand comes first before the product. Most often, customers choose the brand first, then a product or service of the brand they chose.

Luxury brand is a brand first, and luxury second. It is not necessary to talk about the positioning. Luxury brands are powerful identities, which can reassure and seduce by the dream they create.

They offer a world of its own in which customers wish to dive themselves as the luxury customers dream to be a part of it.

Luxury brand cultivates its uniqueness; it prefers to be loyal to an identity rather than continuously worry about superiority over an opponent or competitor.

Even if the customers make the comparison to decide, the brand is not managed by seeking to compare itself to others.

Building a brand is building a unique, strong perception. In luxury, it must be inspired and inspirational. Identity of luxury brands contributes to building the identity of its customers themselves.

Brands make the dreams of customers come true. In this equation, luxury brands play a very important role in consumers’ lives.

HOW CAN AN ONLINE PRESENCE ON NEWS SITES BOOST YOUR COMPANY'S PROFILE?

By Shereen Shabnam

In today's digital age, establishing and maintaining an online presence is crucial for businesses seeking to enhance their profile and reach a wider audience. One effective way to achieve this is by leveraging news sites as a platform to showcase your company's brand, expertise, and achievements.

With the vast number of online news outlets available, companies can effectively promote their products, services, and thought leadership to a global audience. We have a host of online news sites to which we filter

contentregularly based on industry and for our regular magazines both in the UAE and abroad.

One of the primary benefits of having an online presence on news sites is increased visibility. News sites attract a large number of visitors, including potential customers, investors, and industry professionals. By publishing relevant and engaging content on these platforms, companies can capture the attention of these audiences and create brand recognition. As users search for news and information, they are more likely to come across articles featuring your company, leading to increased exposure and awareness.

Being featured on news sites can significantly boost a company's credibility and reputation. When your brand is associated with reputable news outlets, it lends credibility and trustworthiness to your business.

Users perceive news sites as reliable sources of information, and by having your company mentioned or featured in articles, you establish a sense of authority and expertise in your industry. This can enhance your reputation and build trust among potential customers and business partners.

Another advantage of an online presence on news sites is the opportunity to reach a wider audience beyond your immediate network. News sites have a vast readership and offer the potential for global exposure. Your company's

news, announcements, and industry insights can reach a diverse audience, including individuals who may not have previously been aware of your brand. This expanded reach can open doors to new business opportunities, partnerships, and collaborations.

Moreover, an online presence on news sites allows companies to actively engage with their target audience. Most news sites offer commenting and sharing features, enabling readers to provide feedback, share articles, and start discussions.

By actively participating in these conversations, companies can demonstrate their expertise, address queries or concerns, and establish themselves as thought leaders in their respective fields. Engaging with readers fosters a sense of community and builds long-term relationships with potential customers.

We believe that an online presence on news sites can be a powerful tool for boosting a company's profile. By leveraging the reach and credibility of these platforms, businesses can increase their visibility, enhance their reputation, and engage with a broader audience.

To make the most of this opportunity, it is essential to consistently produce high-quality content that aligns with your brand and resonates with your target audience. By strategically utilizing news sites, businesses can position themselves as industry leaders and drive their growth and success in the digital landscape.

BRINGING AFRICAN CUISINE TO DUBAI

IAN ALEXANDER - GM, KIZA RESTAURANT AND LOUNGE

By Shereen Shabnam

Recently we ventured out to spend a summer afternoon with Ian Alexander, General Manager, KIZA Restaurant and Lounge who took the role as it gave him the opportunity to tell the story of African cuisine, which he believes is underrated, unknown, and misunderstood on a global scale.

Ian has been in the hospitality industry with a career spanning over 18 years. Born and raised in Cape Town, South Africa, Ian began his career in the hospitality field, working for prominent corporate brands such as Sun International

and the Cape Town International Convention Center.

His ambition was always to work abroad and expand his career on a global scale so when he was approached by an agency working on KIZA Restaurant and Lounge, a Pan African restaurant in Dubai, he accepted the challenge of taking Pan African cuisine to new heights in Dubai.

With a background in food and beverage, Ian saw it as a chance to be the voice for African cuisine

and showcase its excellence. He embarked on a mission to revamp the restaurant's interiors, develop a new menu, and create brand-new experiences.

Ian's vision for KIZA is to bring African excellence to the forefront of the global stage. With Africa's rich cultural diversity and 54 countries, he aims to showcase the continent's music, fashion, arts, and culinary traditions. Ian and his team have already introduced elements from 16 different countries into their menu, including Tunisia and Morocco.

The KIZA team want to take people on a journey through Africa's diverse culinary landscape and challenge the perception that African food and beverages lag behind other cuisines.

One of the unique selling points of KIZA is that it is the only luxury casual fine dining African restaurant in DIFC.

Ian takes pride in the hospitality and diversity of his team, which comprises members from various African countries, as well as other nationalities. They aim to create a welcoming atmosphere where guests feel like they are entering a

home and experiencing the warmth of African culture.

Although located in Dubai, Ian emphasizes that they can import ingredients from all over the world, including Africa, to maintain the authenticity of their dishes. They also collaborate closely with beverage companies and suppliers to ensure a genuine African experience.

Ian's goal is to build an inclusive and diverse community around KIZA. While being a luxury brand, they strive to offer competitive pricing and various experiences accessible to everyone. They want to take people

on a journey through Africa's lands, seas, and hearts, incorporating homestyle cooking and dishes that evoke nostalgia for Africans and introduce others to the continent's rich culinary heritage.

To further promote African culture, KIZA hosts African networking events and social gatherings, inviting people from diverse backgrounds to come together and experience the beauty of pan-African cuisine. They aim to be a representative of Dubai's inclusive nature and a platform for showcasing the global Africa.

In addition to their culinary offerings, KIZA presents a range of experiences such as Shisanyama Saturdays, featuring live DJs, MCs, dancers, and performers, and Sophiatown Sundays, a tribute to the glamorous era of African jazz and fashion, accompanied by live performances from The Spice Symphony, an allfemale band.

Ian's passion for food and beverage stems from his love for entertaining people and creating memorable experiences. Over his career, he has gained extensive knowledge in various sectors of the industry, including hotels, casinos, convention centers, and restaurant groups. His aspiration is to pass on his knowledge to the next generation of hospitality professionals and contribute to the growth of the industry.

HOW DOES YOUR BOARD MEASURE CYBER RESILIENCE?

By: Deryck Mitchelson, Field CISO at Check Point Software

Organizations are facing an uphill battle. The volume of cyberattacks has risen year-on-year, with a 38% increase in 2022 compared to the previous year. In the UAE alone, an organization is being targeted on average 1403 times per week over the last six months. Supply chain attacks continue to challenge organizations.

Zero-day vulnerabilities are being uncovered daily, with the most recent prolific incident being the 3CX compromise found in March 2023. The geopolitical landscape has never been more fractured in response to the Russo-Ukraine war, and ransomware has evolved beyond classic encryption to more sophisticated data extortion. All of this has created the perfect conditions for cybercriminals to thrive and for businesses to stay out of danger.

So, what is the solution? In today's interconnected world, where digital technologies play a vital role in business operations, organizations need a proactive and comprehensive approach to cybersecurity, one that goes beyond traditional preventative measures. Enter cyber resilience: the ability of organizations to withstand, respond to, and recover from cyber incidents while maintaining essential operations and protecting critical assets. Cyber resilience is not just about dealing with

threats, it’s about the board’s overall ability to make informed decisions on how to mitigate risk and ensure that data is protected. With such a tall order, the question is - where do you even begin?

TAKING A RISK-BASED VIEW

Many organizations opt for widely recognized guidelines and standards as a starting point to establish a common framework for cybersecurity and risk analysis. Two prominent tools are the National Institute of Standards and Technology (NIST) framework and the MITRE ATT&CK framework.

These provide organizations with structured approaches to identify, protect, detect, respond to, and recover from cyber threats. By adhering to these frameworks, businesses can enhance their overall cybersecurity posture and strengthen their ability to withstand potential attacks.

To implement such frameworks effectively, organizations should first assess their current cybersecurity capabilities and identify any gaps or vulnerabilities. This will help determine which framework is most suitable for their needs. Next, they need to establish a dedicated team responsible for overseeing the implementation and ongoing management of the framework. This team will map the framework's

controls and guidelines to the organization's existing infrastructure and processes, ensuring the framework is aligned with the specific requirements and risks the business faces.

In the European Union (EU), recent developments have also highlighted the growing emphasis on resilience. The EU's Network and Information Security (NIS) Directive, implemented in 2018, requires organizations to adopt appropriate measures to ensure the security and resilience of their network and information systems.

Furthermore, the EU Cybersecurity Act, enacted in 2019, establishes a framework for the certification of cybersecurity products and services. These developments demonstrate the EU's commitment to enhancing cybersecurity at both the organizational and regulatory levels.

The unfortunate truth is cybersecurity frameworks alone are no longer enough to protect organizations in a world where threats and data breaches are more than one-off occurrences.

After all, cybercriminals do not care about frameworks – they care about breaking through a network’s defenses. Robust, proactive, and preparatory work is needed to ensure that businesses

can mitigate these threats, reduce their overall risk posture, and orchestrate rapid-response remediation when required.

RESILIENCE: ADOPTING A PREVENTION-FIRST APPROACH

While traditional cybersecurity measures primarily focus on threat detection and mitigation, adopting a prevention-first approach is crucial when it comes to shoring up resilience.

Resilience refers to an organization’s ability to not only detect and mitigate threats but have real-time visibility over their networks and the ability to anticipate threats and execute rapidresponse measures that reduce or eliminate downtime.

Rather than solely relying on reactive measures, organizations need to proactively build robust defenses that can withstand potential attacks. This approach emphasizes the importance of identifying vulnerabilities, implementing strong security controls, and continuously monitoring and improving security practices. To effectively address the challenges of the digital age, organizations should embrace the three C's and ensure their solution is comprehensive, consolidated, and collaborative.

Comprehensive security measures entail a holistic approach, encompassing all aspects of an organization's infrastructure, applications, and data. This includes implementing access controls, regular patching, and encryption protocols, among other measures.

Consolidation refers to the integration and centralization of security tools and technologies. A study conducted by Check Point and Dimensional Research found that 49% of all organizations use between 6 and 40 point security products, while 98% of organizations manage their security products with multiple consoles, creating vulnerability gaps and visibility blind spots.

By reducing the number of disparate solutions and unifying security operations, organizations can achieve greater visibility and control over their security landscape at a time when network footprints are rapidly expanding. This enables more efficient threat detection, response, and recovery processes.

Collaboration highlights the importance of taking a cohesive and joined-

up approach to threat detection and mitigation. If one endpoint is compromised, all areas of the organization – including its software supply chain – must mobilize from a security perspective to ensure the threat is contained and cannot spread laterally within the network or impact customer organizations as part of a supply chain attack.

Real-time threat intelligence from enforcers, cyber analysts, and the broader cybersecurity community must also be pooled to ensure that the most up-to-date threat information is available to all.

MAKING CYBERSECURITY MORE RESILIENT

The concept of cyber resilience goes beyond traditional cybersecurity. It encompasses an organization’s ability to withstand and recover from cyberattacks.

While cybersecurity focuses on preventing and detecting attacks, resilience aims to build a fortified environment that can withstand potential threats. In essence, it involves building that automated barricade rather

than relying on an under-resourced army to detect and respond to attacks.

Resilience acknowledges that no security system is perfect, and breaches can occur despite robust preventive measures. Therefore, organizations must focus on building redundancies, developing incident response plans, and establishing backup and recovery mechanisms to ensure business continuity even in the face of a successful attack.

The modern threat landscape requires businesses to go beyond traditional cybersecurity measures and embrace resilience as a critical component of their security strategies.

By adopting a prevention-first approach, leveraging comprehensive, consolidated, and collaborative security measures, and understanding the importance of cyber resilience, organizations can better protect their assets and mitigate the potential impacts of cyber threats.

As the digital landscape continues to evolve, businesses must stay vigilant, adapt to emerging challenges, and prioritize resilience above all else. After all, it is better to build your barricades before your army.

THE POWER OF EMBRACING THE FUTURE AND REDEFINING IT

In the dynamic realm of technology, businesses must consistently outpace the competition and adapt to an ever-shifting environment, as progressive services emerge and evolve, becoming integral catalysts in driving regional innovation and upholding international best practices, exemplifying the potential to revolutionize industries and unleash unprecedented growth opportunities.

In fact, technology has transformed the business landscape, empowering smaller operations to compete on equal footing. These enterprises are carving out competitive advantages in today's dynamic economy by harnessing diverse technological tools, from servers to mobile devices.

Business owners must integrate technology into their strategic planning, allowing seamless

adoption and future growth. By doing so, entrepreneurs can build their operations on the foundation of the most cutting-edge solutions available.

Case in point, AWR Mobility’s SUBSCRIBE ME, which offers a seamless and user-friendly car subscription app, is an example of how the company is propelling the region towards new heights and positioning

it at the forefront of global progress. The vision of AWR Mobility is to become a leading mobility provider in the region, leveraging the latest technological advancements.

Their car subscription service is an integral part of this promising mobility establishment, aiming to make mobility easily accessible. SUBSCRIBE ME is setting a benchmark for transformative solutions for users in the region.

Owing to the UAE’s unwavering support, industries sector-wide have witnessed a remarkable surge in innovation, nurturing an environment conducive to the growth of technology-driven services. This

is underpinned by the increasing adoption of digitalization across diverse industries, paving the way for the emergence of more efficient and effective processes.

As a result, novel business models have been devised to cater to everevolving needs, heralding a new era of transformative solutions and reshaping the economic landscape.

When GCC and MENA businesses have emphasized collaboration and strategic partnerships, this synergistic approach enables capitalization on the expertise and resources of other organizations, ultimately fostering a more interconnected ecosystem.

By cultivating strong alliances and pooling collective knowledge, these businesses are better equipped to navigate the complexities of the modern marketplace, promoting mutually advantageous progress while expediting advancement.

In this vibrant, collaborative landscape, contemporary, progressive companies will undoubtedly thrive and contribute to the region’s overall growth, redefining industries, and enriching consumers’ lives.

The far-reaching implications of modern technological processes are vividly demonstrated in how SUBSCRIBE ME upended the traditional

car ownership model. Embracing a flexible, customer-centric solution that adeptly harnesses the power of technology, SUBSCRIBE ME has addressed the ever-evolving needs of today’s discerning consumers.

This approach not only signifies a departure from the limitations of conventional automotive offerings, but also establishes a foundation for continuous advancements and innovation within the industry that redefine our relationship with personal transportation.

As SUBSCRIBE ME continues to grow and evolve, the platform reflects how the UAE leverages technology to drive progress and empower innovation. UAE’s leadership has been instrumental in creating an environment where businesses can thrive.

Such a transformative journey is reflective of the deeper implications of technology and its profound influence on industries and economies throughout the GCC and MENA regions and beyond.

The ongoing pursuit of digital advancements, coupled with fostering a culture rooted in progress, underscores the pivotal role that companies will play in shaping virtually every sector and redefining the path forward across the board.

AS SUBSCRIBE ME CONTINUES TO GROW AND EVOLVE, THE PLATFORM REFLECTS HOW THE UAE LEVERAGES TECHNOLOGY TO DRIVE PROGRESS AND EMPOWER INNOVATION. UAE’S LEADERSHIP HAS BEEN INSTRUMENTAL IN CREATING AN ENVIRONMENT WHERE BUSINESSES CAN THRIVE.

12 TIPS TO KEEP YOUR BUSINESS SAFE FROM CYBERATTACKS

By: Mohamad Rizk, Regional Director, Middle East & CIS at Veeam Software

According to recent research , more than 85% of companies have been the victim of a ransomware attack in the past year. It’s not a question of whether you’ve been attacked or when you’ll be attacked, but how often you’ll be attacked. While there is no way to guarantee you will never be attacked, you can take some simple steps to make it more difficult for the attackers to succeed and keep your business running. Start with the basics.

Make sure your PCs and servers are all up to date and patched. Make sure you have up-to-date virus and malware checks in place. Then, embrace good practices and educate others across your team.

TIP #1 - BE SKEPTICAL

If something sounds too good to be true, it probably is. Know the warning signs for phishing, social engineering and other scams and err on the side of caution.

Don’t click on unknown links, open unexpected or suspicious attachments or provide information to someone you don’t know or weren’t expecting to hear from.

TIP #2 - USE STRONG PASSWORDS AND PASSPHRASES

Longer is stronger. Leverage passphrases to help create long passwords that are easy to remember, but hard for others to guess.

TIP #3 - SLOW DOWN

Slow down and avoid making simple mistakes. Be cautious of auto-completion in emails so you don’t send sensitive information to the wrong person. Don’t accidentally ‘reply all’ when you only intended to send information to one person on the thread.

TIP #4 - BEWARE OF MALWARE

Viruses, computer worms and Trojans can hide in legitimate looking websites, free software packages online and phishing emails. Ensure you have an anti-malware program enabled and kept updated.

TIP #5 - STAY SECURE ON THE GO

Security doesn’t stop just when you leave the office. Be aware of your surroundings. Don't talk about sensitive information, like banking details or medical information, in a location where others can hear you. Keep your device screens hard for others to see - consider a privacy screen when possible. Use an external battery pack rather than public charging ports to protect against 'juice jacking.'

TIP #6 - KNOW YOUR DATA. PROTECT IT.

You cannot protect your most sensitive

MAKE SURE YOUR PCS AND SERVERS ARE ALL UP TO DATE AND PATCHED

information if you don't know what information you have. Inventory your organization's information. Classify it based on its sensitivity level. Protect the information according to that sensitivity level.

TIP #7 - LIMIT ACCESS

You may hire the most trustworthy people to work for you, but that doesn’t mean they all need access to your most sensitive information. Provide access on a need-to-know basis. This helps protect confidentiality, but also reduces the impact if someone’s access is compromised. Use multi-factor authentication when given the option to minimize the damage that can be caused if someone steals your passwords.

TIP #8 - STAY SECURE ONLINE

If you understand that the internet contains scams and threats around most corners, then you can help to spot when something doesn't seem right and steer clear. Use and require secure networks - if the WiFi you are using is not encrypted, ensure you are using a VPN or other layer of protection. Leverage bookmarks for important URLs so you're less likely to fall for fake dupes of the real ones. Avoid oversharing on social media and assume that anything posted is public, regardless of privacy settings.

TIP #9 - BE SECURITY AWARE. REPORT.

Even with all the best intentions, sometimes the cyber criminals will win a battle. It is important that your organization has a defined incident reporting and response plan, so that your security team is promptly notified if there is the risk of compromise.

The sooner your team knows about it, the sooner they can protect against it. Communicate your preferred method

of incident reporting frequently so your employees have no doubt about how to contact you.

TIP #10 - IF YOU CAN CONNECT IT, PROTECT IT.

As the perimeter of your business infrastructure becomes blurred with cloud services and personal devices being used for work (BYOD), you need to ensure your corporate policies are inclusive to require that any device used for work that can connect to the internet is required to be protected. This may be antimalware software, strong passwords or access controls. Each device will require something different, but a general rule of thumb is that if you can connect it, protect it.

TIP #11 – BACK UP YOUR DATA

You can have a best-in-class security program and still find yourself in a

situation where your data can no longer be accessed or trusted. Regularly backing up your data in 3 different locations on 2 different media with 1 copy being offsite, 1 copy being offline, air-gapped or immutable and 0 errors with recovery verification (Veeam's 3-2-1-1-0 rule), allows you to quickly restore your data with minimal downtime and keep your business running.

TIP #12 - TRAIN YOUR USERS // BE A SECURITY LEARNER

Cyber criminals are constantly changing their tactics as they learn about what protections are being put in place. Your organization's people can either be your weakest link or your greatest asset.

Put emphasis in teaching your people about how they can be part of your human firewall, and they can become an extension of your security team.

Mohamad

HOW CLOUD EGRESS FEES WILL CHALLENGE THE FUTURE OF AI

By: John Engates, Field Chief Technology Officer, Cloudflare

AI is on the verge of radically transforming entire sectors, including technology, healthcare, and finance, making it possible to solve problems that once seemed insurmountable.

However, fully tapping into AI's potential necessitates access to plentiful training data and significant computing power, leading to challenges in storage and data management. Unsurprisingly, the cloud has become the go-to solution for storing and processing data for AI applications.

CLOUD STORAGE: AI'S FOUNDATION

Cloud storage offers a flexible, scalable, and cost-efficient solution for handling vast amounts of data, making it particularly useful for AI applications. It

serves as the repository for training data that allows machine learning models to make predictions or decisions based on new inputs.

Take, for example, a bank developing an AI-powered fraud detection system. The machine learning model needs a wealth of transaction data from customers, encompassing amounts, times, locations, and types. As data volumes grow, storage and management become increasingly complex.

Leveraging a cloud storage provider enables the bank to store and analyze its transaction data efficiently and affordably, adding new data as required without investing in or maintaining its own physical infrastructure. Many companies will choose to employ multiple

clouds for AI to reap various benefits, such as cost optimization, access to specialized resources, and compliance with regulatory requirements.

One strategy to harness these advantages could be as straightforward as training models on one cloud platform while running inference on another.

With most companies already depending on multiple cloud providers, adopting a multi-cloud strategy for storage management is poised to play a crucial role in addressing the mounting demands of AI-driven progress.

EGRESS FEES: THE MULTI-CLOUD STORAGE HURDLE

Cloud storage offers numerous

advantages but also presents challenges, with cost being a primary concern. A key expense related to cloud storage is egress (or data transfer) fees, imposed by cloud service providers when data is transferred out of their networks.

Egress fees can add up quickly, especially for organizations utilizing multiple cloud providers and transferring substantial data volumes. And most recently, generative AI companies are facing hefty fees for moving data across regions, even within a single cloud provider, due to the scarcity of available computing power.

To minimize egress fees, cloud providers encourage customers to store data and train AI models solely within their cloud. While this may seem positive in theory, the reality is that committing to a single provider may be difficult for some companies due to cost and resource availability. Most businesses adopt multi-cloud strategies in order to maximize their growth.

A FUTURE WITH ZERO EGRESS FEES

But what if cloud storage providers removed egress fees from the equation?

A future free of these fees would empower companies to store and analyze data across multiple clouds without incurring extra costs, enabling them to use the best available tools. This would allow organizations to fully harness AI's potential without concerns about rising expenses.

A zero egress fee cloud storage model would result in significant cost savings for organizations, freeing up resources for other essential business areas. It also eliminates the risk associated with relying on a single cloud provider,

ensuring greater reliability and better protection against outages.

Perhaps most importantly, a world devoid of egress fees would fuel innovation. The flexibility offered by a multi-cloud architecture allows businesses to effortlessly select the most suitable provider for specific tasks.

This enables organizations to focus on experimentation and innovation, leveraging AI and other cutting-edge technologies without being hindered by costs or limitations.

UNLEASHING AI’S FULL POTENTIAL

AI stands poised to revolutionize industries and society as a whole. Cloud computing and storage play a crucial role in AI, particularly in storing and managing ever-expanding training data, but egress fees can hinder AI's growth by acting as a barrier to innovation. To create a brighter future for AI in the cloud, eliminating egress fees is essential.

By adopting an approach to cloud storage that removes egress fees, organizations can harness AI's full potential without concerns about the costs associated with transferring data between clouds. A future without egress fees represents a

significant advancement in multi-cloud storage, laying the foundation for a more efficient, innovative, and promising future in AI and data management.

Michelle Mann - Director of Social Impact, NetApp

TO MINIMIZE EGRESS FEES, CLOUD PROVIDERS ENCOURAGE CUSTOMERS TO STORE DATA AND TRAIN AI MODELS SOLELY WITHIN THEIR CLOUD.

A KEY EXPENSE RELATED TO CLOUD STORAGE IS EGRESS (OR DATA TRANSFER) FEES, IMPOSED BY CLOUD SERVICE PROVIDERS WHEN DATA IS TRANSFERRED OUT OF THEIR NETWORKS.

PROVEN ROBOTICS INTEGRATES CHATGPT WITH PEPPER HUMANOID ROBOT – THE FIRST IMPLEMENTATION OF ITS KIND IN THE REGION

PROVEN Robotics, a leading provider of robotic solutions worldwide, announced the successful integration of natural language artificial intelligence (AI) technology, ChatGPT, into its cutting edge humanoid robot, Pepper. A regional first, the significant milestone offers several key benefits and solidifies the company’s position as an industry pioneer.

PROVEN Robotics also announced a partnership with one of the largest chemical manufacturing companies in the world - the deal saw the Saudi-based chemicals specialist leverage PROVEN Robotics’ advanced robotics solutions at two of its events in the Kingdom.

Since its arrival in the market, ChatGPT has stirred far-reaching debates and has already made a significant impact due to its potential to profoundly impact a number of sectors, and revolutionize how people view and interact with AI. The integration of ChatGPT with Pepper demonstrated the innovative spirit of the PROVEN Robotics development team, and simultaneously presented an incredible opportunity to demonstrate the ground-breaking capabilities of both ChatGPT and Pepper.

“The combination of an advanced AI language system with our highly effective Pepper robotics platform provides a unique proposition for a wide range of applications, from customer service and entertainment to education and research.

The ability to seamlessly integrate advanced language capabilities with the physical agility of Pepper has exciting potential, and reinforces PROVEN Robotics’ standing as a leader in the industry,” explained Mohammed Aldousari, Regional Robotics Lead at PROVEN Robotics.

By leveraging the advanced language capabilities of ChatGPT, the PROVEN Robotics development team was able to overcome some of the robot’s limitations and took its conversational abilities to new heights. The integration of the two technologies signifies a tangible step forward in the evolution of humanoid robotics, while showcasing the innovative spirit of the team at PROVEN Robotics.

The integration of ChatGPT in Pepper offers several significant benefits including: improving Pepper’s natural language understanding, enabling the robot to understand a wide range of human inputs and to respond naturally;

encouraging flexible and personalized communication, so the robot can engage in open-ended conversations with users in an array of environments; boosting Pepper’s entertainment capabilities by enabling it to create interactive games, stories and other forms of entertainment; growing the educational applications that Pepper offers thus making it a more effective tool for learning, while also enhancing the assistive capabilities Pepper features.

The latter enables Pepper to better assist people with disabilities by providing more human-like responses, and enabling it to understand more specific requirements.

PROVEN Robotics’ industry leading solutions was recently demonstrated through its partnership with a prominent chemical manufacturing company. The client leveraged PROVEN Robotics’ cutting-edge solutions across two of its key events, thus providing its employees and customers with rich experiences.

At the first event, PROVEN Robotics unveiled its Pepper, Bellabot, KettyBot, and Double 3 robots to the client’s employees. Pepper welcomed them and engaged in quiz sessions, while the other three robots distributed gifts,

food, and beverages. The robots were tailored specifically to meet the needs of the client and its visitors and increased visitors’ awareness of the company.

The second event was a Year End Meeting event for the client’s VPs around the globe. This event saw Pepper engage with attendees in a friendly manner and effectively fielded many queries. In this instance, the multipurpose KettyBot displayed the organization’s details on its large display, while BellaBot delivered food and beverages to guests.

“Our partnership with one of the largest chemical manufacturing companies in the world, which saw the rollout of our advanced robotics solutions at their key events in Riyadh, Jubail and Yanbu, proved without a shadow of a doubt that our robots could contribute to significant events.

We thank our client for their trust and cooperation and look forward to building a productive partnership going forward. We are yet to leverage the full potential of robots and what they can bring to communities and businesses, however this was a fantastic proving ground and a stepping stone to a brighter future,” concluded Aldousari.

The integration offers several benefits including improving Pepper’s natural language understanding and encouraging flexible and personalized communication

EXPLORING THE BEST OF BOLOGNA

By Shereen Shabnam

During a recent visit to EmiliaRomagna, we found some extra time in Bologna, a captivating city that seamlessly blends history, culture, and gastronomy and it brought back many memories of both recent and past visits to this vibrant part of Italy.

Bologna offers travelers a captivating mix of architectural marvels, vibrant markets, and mouthwatering culinary delights. We take you on a journey through what we feel are the best places to visit in Bologna.

PIAZZA MAGGIORE

Start your exploration of Bologna at Piazza Maggiore, the city's main square and a bustling hub of activity. Admire the magnificent Basilica di San Petronio, one of the largest churches in the world, and marvel at the intricate architecture

of the Palazzo dei Banchi and Palazzo d'Accursio. The square is also home to the iconic Fountain of Neptune, a symbol of Bologna's artistic and cultural heritage.

THE TOWERS OF BOLOGNA

Embark on a journey to the sky by climbing the Asinelli Tower, the tallest of Bologna's iconic leaning towers. Enjoy panoramic views of the cityscape and surrounding hills, and learn about the intriguing history behind these medieval structures.

For those seeking a less crowded experience, the Garisenda Tower offers an equally enchanting ascent.

BASILICA DI SAN DOMENICO

Step inside the Basilica di San Domenico and immerse yourself

in a world of religious devotion and artistic grandeur.

Admire the stunning works of art, including the tomb of Saint Dominic, adorned with masterful sculptures and precious marble. The peaceful ambiance of this sacred site offers a serene respite from the bustling city streets.

ARCHIGINNASIO OF BOLOGNA

Experience the rich academic heritage of Bologna at the Archiginnasio, once home to the prestigious university. Marvel at the intricately decorated anatomical theater and the historic library, filled with ancient manuscripts and scholarly treasures.

This magnificent building is a testament to Bologna's intellectual prowess throughout the centuries.

MERCATO DI MEZZO

No visit to Bologna is complete without indulging in its culinary delights. Head to the Mercato di Mezzo, a vibrant food market filled with stalls offering fresh produce, regional delicacies, and traditional dishes.

Sample local favorites like tortellini, mortadella, and tagliatelle al ragù, accompanied by a glass of local wine. Let your taste buds embark on a gastronomic journey through the flavors of Bologna.

SANTO STEFANO BASILICA

Escape the bustling streets and find tranquility at the Santo Stefano Basilica, a complex of seven interlinked churches. Wander through the peaceful cloisters,

admire the ancient architecture, and soak in the spiritual ambiance of this hidden gem. The courtyards and hidden corners offer a serene retreat for contemplation and relaxation.

Bologna's rich history, vibrant culture, and culinary delights make it a must-visit destination for travelers seeking an authentic Italian experience.

From the grandeur of Piazza Maggiore to the flavors of Mercato di Mezzo and the serenity of Santo

Stefano Basilica, this enchanting city offers a wealth of treasures to explore.

Immerse yourself in the charm of Bologna, and let its architectural wonders, cultural heritage, and mouthwatering cuisine leave an indelible mark on your travel memories.

We flew to Bologna with Turkish Airlines via Istanbul which allowed us to have a stopover holiday as well with seamless connections and ideal travel times.

HIDDEN GEMS OF BUENOS AIRES

By Shereen Shabnam

My journey to Buenos Aires was with a local Emirati lady who I met for the first time at the airport and together we explored most of Argentina but naturally our best moments were in Buenos Aires, the capital city of Argentina.

The city at every time of the day is vibrant and enchanting offering a rich blend of history, culture, and architectural wonders.

Our highlights of Buenos Aires included exploring Recoleta, Palermo, Plaza de Mayo, Puerto Madero, San Telmo, and La Boca.

Naturally retail therapy was top of the list, so we ventured to Recoleta, a glamorous neighborhood known for its elegant architecture, upscale boutiques, and charming cafés.

Another attraction here is Recoleta Cemetery, the final resting place of many notable figures, including Eva Perón and which has elaborate mausoleums and sculptures, making it a fascinating place to explore.

Moving on to Palermo, this neighborhood is divided into several sub-districts and is beloved for its trendy atmosphere. Palermo Soho is a hotspot for fashion, design, and

nightlife, with its boutique shops, art galleries, and lively bars and restaurants. Palermo Hollywood, on the other hand, is known for its thriving culinary scene and vibrant nightlife.

Next up was Plaza de Mayo, the historic and political heart of Buenos Aires. Here, we found important landmarks such as the Pink House (Casa Rosada), which is the presidential palace and also the site where Eva Perón famously addressed the people from the balcony.

The Metropolitan Cathedral, located adjacent to the Pink House, is

another significant attraction that shouldn't be missed.

For a taste of modernity, Puerto Madero is a must-visit area. This waterfront district was revitalized in the 1990s and is now a trendy district filled with upscale restaurants, bars, and luxury residences. Strolling along the waterfront promenade, admiring the sleek architecture and enjoying the views of the docks and river, is a delightful experience.

To immerse yourself in the history of Buenos Aires, head to San Telmo. This neighborhood has a bohemian atmosphere and is famous for its cobblestone streets, colonial buildings, and antique markets. On Sundays, the streets come alive with the renowned San Telmo Antiques Fair, where you can browse through a treasure trove of unique items.

Our visit to La Boca took us to one of the most colorful and culturally

significant neighborhoods in Buenos Aires. Caminito Street is the main attraction here, featuring vibrant buildings painted in bright hues and housing artists' workshops, tango performances, and quaint restaurants. La Boca is also known as the birthplace of tango, so be sure to catch a tango show to experience the passionate dance firsthand.

One evening, we immersed ourselves in the mesmerizing world of tango at Tango Rojo, located at the cabaret of the Faena Hotel. With its decadent yet refined ambiance, Tango Rojo offers an authentic tango experience with talented musicians, vocalists, and dancers dressed in beautiful period costumes. It is regarded as one of the best tango shows in the city, and left us captivated by the sheer talent on display.

During our stay in Buenos Aires, we enjoyed the comforts of the Alvear Art Hotel, specifically in their Studio room. Alvear Art Hotel is a luxury accommodation option known for its elegant design, impeccable service, and convenient location. It offers a sophisticated experience for guests seeking both comfort and style.

Buenos Aires truly encapsulates the essence of Argentina, blending European charm with Latin American vibrancy. Whether you're exploring its historic sites, indulging in its gastronomic delights, or immersing yourself in the passionate world of tango, the magic of this city is bound to leave a lasting impression. It certainly left a positive impression on us.

GREECE - AN ODYSSEY OF HISTORY, BEAUTY, AND CULTURE

By Shereen Shabnam

Greece in the summer is a mesmerizing destination that offers a perfect blend of ancient history, breathtaking landscapes, vibrant culture, and exquisite cuisine. Despite being on crutches one summer, I spent ten days making memories as Greece offered me and my family a perfect mix of fun, food and a dose of history. One of the most captivating aspects of Greece is its historical significance.

As the birthplace of Western civilization, Greece is adorned with archaeological treasures and iconic landmarks. Athens, the capital city, boasts the iconic Acropolis,

a UNESCO World Heritage site featuring the Parthenon, a symbol of ancient Greece's architectural brilliance.

Delphi, Olympia, and Knossos are other significant archaeological sites that allow visitors to delve into the country's glorious past. It was a challenge for me limping up into the hills to see some of the ruins, but it was well worth it.

Greece's stunning landscapes were the main highlight. I stayed in a resort on the coast facing crystalclear waters as well as the towering mountains. For the adventurous,

head to Santorini and Mykonos as these islands are famous for their white-washed buildings, stunning sunsets, and vibrant nightlife.

The lush greenery of Corfu and Zakynthos provides a tranquil escape, while Crete offers a perfect combination of beautiful beaches and rugged mountains.

With its crystal-clear waters, Greece offers excellent opportunities for swimming, snorkeling, and scuba diving. Water sports enthusiasts can enjoy windsurfing, kiteboarding, and sailing in various coastal destinations.

Greek culture is deeply rooted in mythology, and hospitality. Traditional festivals and celebrations are held throughout the year, showcasing the country's rich heritage.

The Greeks' love for music and dance is evident in their lively performances and we came across a few events in the city. My personal highlight was coming across the car museum which had an amazing collection of vintage cars I had not seen before.

Greek cuisine is renowned worldwide, with dishes like moussaka, souvlaki, and tzatziki tantalizing taste buds.

Exploring local markets, tasting authentic Greek delicacies, and enjoying a traditional Greek coffee are must-do experiences for food enthusiasts.

The summers in Greece are long and sunny, perfect for beach activities, while spring and autumn offer mild temperatures for exploring historical sites and hiking trails. Winter brings a different charm, allowing visitors to experience the country's cultural heritage without the crowds.

Greece was an enchanting place to visit. Its historical significance, stunning landscapes, vibrant

culture, and delectable cuisine create an immersive experience for travelers. Whether you seek archaeological wonders, islandhopping adventures, or simply want to relax on pristine beaches, Greece offers an unforgettable journey through time and beauty.

REVIVE YOUR SKIN'S NATURAL RADIANCE

Rediscover Your Youthful Glow with Biologique Recherche Facial at Chi Spa, Shangri-La Dubai

By Shereen Shabnam

I recently had the pleasure of experiencing the Biologique Recherche Facial at the Chi Spa, located within the luxurious ShangriLa Dubai.

As a regular visitor to the hotel,and a member of their health club, I was excited to try out this personalized facial treatment that promised to purify and stabilize my skin's sensitivity, reduce fine lines, and decongest acne-prone skin.

The Chi Spa at Shangri-La Dubai is truly a haven of tranquility and relaxation. With its serene ambiance and soothing atmosphere, it offers the perfect escape from the hustle and bustle of daily life. The spa's commitment to providing exceptional wellness and leisure facilities is evident from the moment you step inside.

The Biologique Recherche Facial is a 75-minute indulgence of pure bliss.

From the moment I settled onto the comfortable treatment bed, I knew I was in for a treat. The skilled therapist began the facial by thoroughly cleansing and analyzing my skin to tailor the treatment specifically to my needs. This personalized approach ensured that every step of the facial was customized to address my skin concerns.

The facial incorporated a combination of gentle techniques,

deep cleansing, and extraction to purify and de-congest my skin. The therapist's expert hands worked their magic, leaving my skin feeling refreshed and rejuvenated. The treatment also included a luxurious facial massage that helped to stimulate circulation and relax my facial muscles.

One of the standout features of the Biologique Recherche Facial was the use of high-quality Biologique Recherche products.

Known for their innovative formulations and potent active ingredients, these products worked synergistically to nourish and revitalize my skin. I could feel the difference as my skin appeared more radiant and hydrated after the treatment.

The price of AED 560 per person for a 75-minute session is well worth it considering the personalized attention, top-notch service, and exceptional results. The Chi Spa truly delivers on its promise of providing a rejuvenating and transformative experience.

The Shangri-La Dubai itself is a sanctuary of luxury and comfort. Situated in a prime location. It offers easy access to popular attractions such as the Dubai Mall and City Walk. Whether you are looking for

a place to relax and unwind, indulge in delicious dining options, or take advantage of premium wellness facilities, the hotel caters to all your needs.

The Biologique Recherche Facial at the Chi Spa, Shangri-La Dubai, is a must-try experience for anyone seeking a luxurious and personalized skincare treatment. From the serene ambiance to the skilled therapists

and high-quality products, every aspect of the facial exceeded my expectations.

Treat yourself to this indulgent experience and leave feeling refreshed, rejuvenated, and glowing.

Bookings can be made on 04 244 1405 or via spa.sldb@shangri-la.com from 9am to 12am

REVOLUTIONIZING THE FOOD AND BEVERAGE INDUSTRY

A Sustainable Approach

By Nelly Borsato - F&B Specialist and Sustainability Advocate at Salties & The Deck

The food and beverage industry is a vibrant and ever-evolving sector that delights our taste buds, brings communities together, and fosters culinary innovation. However, as our global consciousness shifts towards sustainability, it becomes increasingly crucial for this industry to adapt and embrace revolutionary approaches that prioritize environmental responsibility.

After birthing two Michelin stars in Milan and Monforte d'Alba, our Founder who is an Italian Architect, Designer and Tourism Entrepreneur partnered with an English

Radio Presenter, an Emirati Entrepreneur, a Fijian Magazine Editor and an Egyptian Restaurateur to bring Salties, and The Deck, a concept restaurant in an ecosustainable urban design to West Beach Palm Jumeirah.

When we first sat down to conceptualize the Salties outlet at Expo 2020, we wanted to shed light on the significance of sustainability in the F&B industry and highlight the transformative work being done by the dynamic team in using materials that would otherwise be discarded. We even used sand as part

of the flooring to bring in the message of using natural and existing materials within the F&B ecosystem.

As an F&B enthusiast, I have had the privilege of being involved in the inception of exceptional restaurants, including Salties at Aloft Dubai Creek and recently The Deck in voco on West Beach. These experiences have not only deepened my passion for this industry but also fueled my dedication to driving positive change. All our partners have a growing awareness of our planet's finite resources, and it is evident that the traditional methods

of operating restaurants are no longer sustainable.

Our unwavering commitment to transforming F&B businesses into remarkable success stories has resulted in groundbreaking strategies that prioritize sustainability without compromising on the quality of the dining experience. By focusing on strategic planning, communications, and events, we ensure that each branch of the restaurant experiences continuous growth and success in Dubai's evolving F&B market.

One of the cornerstones of a sustainable F&B industry is the sourcing of ethically and locally produced ingredients. We recognize the importance of this aspect and work closely with suppliers who share their commitment to sustainable practices. By supporting local farmers and reducing the carbon footprint associated with long-distancetransportation, Salties and The Deck not only The Deck not only contribute to the local economy but also reduce the environmental impact of their operations.

We naturally place great emphasis on waste reduction and recycling. Food waste is a significant concern in the

industry, and innovative approaches are necessary to address this issue. We implement strategies to minimize waste by using repurposed furniture across our restaurants. Through fostering a culture of sustainability, Salties creates an immersive dining experience that extends beyond taste and aesthetics.

The work being done by Salties, The Deck and other visionary leaders in the F&B industry paves the way for a revolution that aligns business success with environmental responsibility. By embracing sustainable practices, we can create a future where culinary delights coexist harmoniously with the preservation of our planet.

However, it is crucial to acknowledge that the journey towards a sustainable

F&B industry is ongoing and requires collaboration at all levels. Governments, businesses, and consumers must work together to create an ecosystem that supports and encourages sustainability. Through collective efforts, we can drive significant change and create a positive legacy for future generations.

As a passionate advocate for sustainability in the F&B industry, I am confident that the pioneering work of our teams at Salties and The Deck will inspire others to embark on this transformative journey. Let us seize this opportunity to redefine success in the F&B industry by revolutionizing our approach and creating remarkable success stories that benefit both business and the planet. Together, we can make a difference.

ROGER VIVIER

CELEBRATES 60 YEARS OF THE ‘VIRGULE’ HEEL

Le talon Virgule.

A pause, a breath, a split-second to reflect.

The house of Roger Vivier celebrates the 60th anniversary of the ‘Virgule’ heelone of the designer’s most revolutionary creations and a milestone in the world of 20th century shoe design.

Dreamed up in 1963 in the shape of a comma, the ‘Virgule’ was a radical gesture for its time, executed by inverting the slope of a high heel to create a sweeping concave form: one that flicks back on itself inward, with the illusion of a void. This exaggerated, avant-garde expression was unveiled at a moment of great change for Monsieur Vivier, as he parted ways with Christian Dior and launched his eponymous label at 24 rue François 1er in Paris, France.

Thought of as a comfortable and elegant alternative to the high stiletto heel fashionable at the time, the ‘Virgule’ was

also the diametric opposite of Monsieur Vivier’s convex ‘Choc’ heel, and the perfect breakout creation for the designer who, from that time onwards, would go on to design fantastic creations under his own name and for Haute Couture houses from Yves Saint Laurent to Grès, Nina Ricci, and Balmain.

Evolving throughout the 20th and into the 21st centuries, the ‘Virgule’ heel has seen myriad iterations dreamed up by Monsieur Vivier, from pumps in canary yellow satin, sea green embroidery, or black suede with bows, to blue crystalembellished sandals.

Celebrated in the exhibition Virgule, Etc. curated by Olivier Saillard at the Palais de Tokyo in Paris in 2013, precious examples of the ‘Virgule’ heel are preserved in the fashion archives of The Costume Institute of the Metropolitan Museum of Art in NYC, the Palais Galliera: Fashion Museum of the City of Paris,the Victoria & Albert Museum in London, and

The ‘Virgule’ in 2023

Today, creative director Gherardo Felloni has nuanced the ‘Virgule’ heel with his own interpretations of the historical shape, its modernity alive and well expressed through new materials and decorative flourishes. Rethinking the ‘Virgule’ itself as a high-shine moulded heel with an embossed calligraphy logo, Gherardo Felloni’s designs for Fall Winter 2024 place the emphasis on colour and shine.

In shades of chartreuse green and ice pink, marigold and ruby red, styles such as tulle mary-janes sparkle with Cubist crystal buckles, patent slingbacks are emblazoned with a tonal matte resin buckle and pointed sandals with a cutaway profile in satin or bouclé tweed feature sleek contrast bows in patent leather and crystal.

other key fashion institutions around the world.

ADVOCATING RETAIL EXCELLENCE

DAVID MACADAM

CEO OF THE MIDDLE EAST COUNCIL OF SHOPPING CENTRES & RETAILERS

The Middle East Council of Shopping Centers recently unveiled a comprehensive training schedule for the Gregory Vogt School (GVS) for Retail Professionals 2023.

This exclusive program, expertly crafted by seasoned retail real estate professionals, aims to serve as a beacon of knowledge and inspiration for those seeking advanced insights in the retail sector.

The program provides a unique opportunity for you to learn from a distinguished line-up of industry titans. These experts will generously share their vast knowledge, expertise,

and insights, enhancing your understanding and skills in the retail real estate domain.

We met David Macadam, Chief Executive Officer of the Middle East Council of Shopping Centres & Retailers at the Ritz Carlton Hotel, located in Dubai International Financial Centre, Dubai during the training programme.

GTM: TELL US ABOUT YOUR CURRENT INITIATIVES. I UNDERSTAND THE SCHOOL HAS HAD A VERY GOOD RESPONSE FROM RETAILERS?

David Macadam: Yes, this is our 29th year of hosting this education program, and this is the 10th year that I have hosted it myself. The Middle East Council of Shopping Centers continues to go from strength to strength in terms of the number of school attendees.

We attract people from various countries, including Australia, Canada, the UK, Iraq, Iran, UAE, Egypt, Qatar, Kuwait, and Saudi Arabia.

So we have a great following and a diverse mix of instructors and students. It's getting the attention we like, and it's proving to be a resilient education program.

GTM: HOW MANY PARTICIPANTS DO YOU HAVE THIS TIME AROUND?

David Macadam: This year we have about 90 participants. In our best year in 2018, we had about 130. Considering the current market conditions, we're quite happy with the turnout.

GTM: WHAT ARE SOME OF THE POPULAR COURSES THAT YOU GET REQUESTED?

David Macadam: There has been a great deal of requests for courses related to chat GPT-based information and digital dashboards for securing information from people counting systems, POS sales, and digital analysis of shopping center performance. Many people have requested these topics, and we have had some of the industry's best and brightest deliver those courses for us.

GTM: WHAT'S THE UNIQUE SELLING POINT FOR THIS YEAR'S PROGRAM?

David Macadam: The unique selling point for us this year is having our faculty come from as far away as Australia and Canada. These

individuals are renowned in their own right within the industry.

We have enjoyed having their guidance, and what we always try to do is bring the best and brightest into the region to share knowledge from outside the borders of the UAE. So while we have instructors from the UAE, we also bring in experts from other countries.

GTM: IN ADDITION TO THE SCHOOL, YOU HAVE A LOT OF OTHER ACTIVITIES HAPPENING THROUGHOUT THE YEAR. WHAT IS NEXT ON THE AGENDA?

David Macadam: Our retail conference is scheduled from October 22nd to 24th, 2023, and that is a big deal for our team.

We are focusing a lot on that and planning networking events in Jordan and Kuwait, which will take place in September.

Another significant push for us this year has been expanding into the Saudi market.

We have been working for nine years to establish a foothold there, and we believe it will finally happen in December.

FYNE JEWELLERY UNVEILS THE ULTIMATE JEWELLERY SUMMER TRAVEL ESSENTIALS

Fyne Jewellery, the renowned fine jewellery brand, is delighted to introduce its exquisite summer travel essentials guide. The collection features five staple pieces that are perfect for adding a touch of elegance and glamour to any summer adventure.

Fyne Jewellery stands out as a pioneer in the region, being the Middle East's first contemporary fine jewellery brand that uses conflict-free lab-grown diamonds. This commitment to ethical practices ensures that every piece in the collection is not only beautiful but also environmentally sustainable.

Whether you’re exploring exotic destinations or enjoying a staycation, these pieces will effortlessly enhance any summer look.

1. SKINNY DIAMOND ETERNITY RING

This stunning ring is the epitome of sophistication. Available in three variations, including pink diamonds with rose gold, blue diamonds with white gold, and white diamonds with yellow gold, the Skinny Diamond Eternity Ring is a must-have accessory for those seeking timeless elegance.

2. AYLA DIAMOND PAVÉ HOOPS

Hoop earrings are a classic addition to any jewellery collection, and the Ayla Diamond Pavé Hoops take it to the next level. Adorned with brilliant lab diamonds, these hoops effortlessly elevate any outfit, making them a versatile and essential accessory for every traveller.

3. DIAMOND STUD

For a sleek and minimalist look, the Diamond Stud is the perfect choice. Whether worn alone or paired with the spiral earrings for a stacked look, these diamond studs exude sophistication and can effortlessly transition from day to night.

4. AMAL SIGNET RING

The Amal Signet Ring is a true statement piece that adds a touch of personalized elegance. Fyne Jewellery offers customization of the calligraphy on the ring, allowing customers to express their individuality. For an additional AED 250, customers can have their own unique Arabic calligraphy engraved on this exquisite piece.

5. LEENA DIAMOND HAND CHAIN

Designed for the free-spirited souls who love the beach, the Leena Diamond Hand Chain is a playful and eye-catching accessory. Crafted with delicate diamonds, this hand chain gracefully drapes over the hand, adding a touch of glamour to any seaside adventure.

Each piece in the summer travel essentials collection reflects Fyne Jewellery's commitment to exceptional craftsmanship and attention to detail. Handcrafted using the finest materials and ethically lab grown diamonds, these pieces are not only visually stunning but also represent the brand's dedication to sustainability and responsible sourcing.

A DUAL INSPIRATION FOR A DUAL FUNCTIONALITY BR 05 GMT SKY BLUE

The sky, one of the most beautiful places on Earth has been part of the Bell & Ross’ DNA right from the start as a source of inspiration and creativity for the house.

Bell & Ross, since its inception, have borrowed technicality and functionality from the world of aeronautics to create time instruments referencing on-board instruments. Today, the new BR 05 GMT Sky Blue with its exclusive blue tinted dial celebrates a coming-together of the azure sky and the blue planet.

A celestial and inspiring colour, natural as much as symbolic, contemporary with millennial roots, blue has a special significance because it is everywhere. Both aerial and urban, for the traveller and the city dweller, sporty and chic: the BR 05 GMT Sky Blue is all about duality. What could be more normal for a “dual time” watch? Rather than accepting compromises, Bell & Ross has made the resolute choice of a certain art of synthesis.

This is a fundamental principle for the brand, one of whose aesthetic signatures is the “round within the square”, as if to prove that opposites can be complementary. The new BR 05 GMT Sky Blue is dedicated to experienced travellers as well as city dwellers who dream of far-away horizons.

The BR 05 GMT fully assumes its international vocation. Designed for travelling, it offers contemporary globetrotters a clear and simple display of a second time zone thanks to a fourth hand. For perfect readability, this hand with a large white arrow-shaped tip instantly indicates the time of the country of origin thanks to a 24-hour graduated inner bezel. This flange is enhanced by a two-tone treatment, sky blue and silver, satin-brushed and rhodium-plated, making it possible to immediately tell the difference between the hours of day and those of the night.

Like all Bell & Ross watches, the BR 05 GMT Sky Blue is not just a question of style,

it also draws its effectiveness from Bell & Ross’ experience in designing and producing instruments for professionals. It also benefits from the expertise of luminescence thanks to the Super-LumiNova®-coated hands.

The rhodium plated baton-shaped indexes are also coated with this material which restores light in the dark. Another noteworthy feature, the date, appears in a rectangular window at 3 o’clock, surrounded by metal.

To fully carry out its missions, the BR 05 GMT Blue Sky features a self-winding mechanical movement of proven efficiency: the Sellita movement, BR-CAL.325 calibre. Enthusiasts of watchmaking mechanics will take advantage of the sapphire caseback to observe, as though through a porthole, the specific finishes and the 360° rotations of the oscillating weight.

To guarantee water resistance up to 100 metres, the crown is screwed in, making the watch perfectly versatile for daily use, both at the office or on holidays.

Embracing a dual inspiration, the BR 05 GMT Sky Blue offers two types of attachment. The first is a stainless-steel bracelet, which fits perfectly into the 41 mm wide case. Its satin finishes and the ergonomics of its articulated links not only make it very comfortable but also contribute to making this watch a piece of contemporary design.

The second is a blue rubber strap, perfectly matching the tint of the watch, reinforcing its bluish tone. More than just an accessory, this very distinctive and specific strap is also a style element. It has a steel folding clasp for added comfort and security for first-class travel.

GIFTING WITH OFF-WHITE

Off-White presents a captivating gifting solution that merges luxury and style seamlessly. Immerse yourself in the world of Off-White and discover a range of extraordinary options that will leave your loved ones feeling truly special.

Off-White's clothing collection stands as a testament to cutting-edge fashion, offering a curated selection of timeless

pieces. From classic white shirts adorned with signature accents to bold printed hoodies and statement jackets, Off-White's designs are unparalleled in their sophistication, making them an ideal choice for those who appreciate refined fashion.

Delve into their remarkable assortment of accessories, choosing from sleek wallets, stylish caps, and sophisticated

bags that effortlessly elevate any look, showcasing Off-White's distinctive design aesthetic.

Step up your gifting game by exploring Off-White's exquisite footwear collection. From sleek sneakers to fashion-forward heels, Off-White combines comfort, quality, and contemporary design, ensuring the recipient feels stylish from head to toe.

IRRESISTIBLE ROSE VELVET EAU DE PARFUM

TENDERNESS IS THE NEW BOLD

Since the Eau de Parfum was launched in 2020, Irresistible Givenchy has unfolded its magnetic power to draw us into a dance with liberating vibes. A real concentrate of pure seduction, the Maison’s most vibrant fragrance is an invitation to let go and unite around its communicative vitality.

In 2023 a new wave of tenderness and sensuality unfurls. The Irresistible Rose Velvet Eau de Parfum unveils the most charming, carnal facet ever. Hearts now beat to the rhythm of an enveloping fragrance exuding a true skin-to-skin attraction.

SENSUAL CASE

The utterly desirable bottle of the Irresistible Rose Velvet Eau de Parfum dons a new sensory design, reminiscent of a sensual, milky caress.

Both strong and delicate, the emblematic franchise bottle sports an inside lacquer revealing the bright opaqueness of a powdery pink shade. Its prismatic facets become textured while a pink metallic ribbon galvanises the neck of the bottle, adding a touch of ultimate refinement. The case of the new Eau de Parfum is also adorned in nude pink, enhanced by metallic edges.

In compliance with Givenchy Parfums’ social and environmental responsibility policy entitled “Dare to Reinvent”, the bottle of the Irresistible Rose Velvet Eau de Parfum is composed of 20% recycled glass.

As for the cardboard of the case, it is made up of fibres coming from FSCTM certified and sustainably managed forests, as well as other controlled sources. Like all Givenchy fragrances, the Irresistible Rose Velvet Eau de Parfum is produced in the French

workshops of the House, which have had the ISO 14001 environmental certification since 2015.

VELVETY ADDICTION

Velvety and enveloping, the new Eau de Parfum was created by the trio of master perfumers Fanny Bal, Anne Flipo and Dominique Ropion. It is made up of a delicate quartet of roses embracing a milky patchouli to unveil the unspoiled tenderness of a sensual, passionate attraction.

In the head notes, the natural quality of Burgundy blackcurrant meets the sparkling sweet facets of neroli from Tunisia. The fragrance reveals a pastel, juicy tone, before releasing in the heart notes the asserted femininity of the four exceptional roses chosen to mirror the 4G of the iconic Givenchy seal.

Rose Essential©, Rose Water© and Rose Ultimate©, all featuring an exceptional LMR Naturals* quality, blend with the musky facets of Rose Moschata to texturise the fragrance with notes at once velvety and apricoty, but also musky and petaly, delicately powdery thanks to the refined elegance of iris.

When these addictive floral notes melt into a patchouli milk, a chypre trail takes shape... By fusing with the heat of tender sandalwood and intense musks, it finishes enchanting the fragrance which turns out to be as captivating as it is sensual.

* The Monique Rémy laboratories guarantee first quality extracts, 100% pure and natural

IRRESISTIBLE MUSE

A radiant Fran Summers continues to gracefully embody the youthful energy highlighted by the Irresistible range. In the ad visual shot by Harley Weir,

her dreamy gaze and disconcertingly natural attitude are utterly compelling.

Maybe she’s urging us not to forget la vie en rose is definitely sweeter! Sublimated by a Givenchy Haute Couture dress with puff sleeves, twisted by the cheekiness of a pair of silver pumps, her assured romanticism turns into audacity.

TECHNOLOGY TRENDS

Many consumers across the world are looking for the perfect gift for their friends and family. Natasha Dury, Curator of New Technology Trends brings you the latest gadgets to gift loved ones.

LG'S CINEBEAM HU915Q AND HU715Q 4K ULTRA SHORT THROW PROJECTORS

LG Electronics (LG) unveils its innovations in projection technology with the introduction of the LG CineBeam HU915Q and HU715Q projectors. Designed to bring the cinematic experience right into your living room, these projectors deliver unparalleled brightness, picture quality, and convenience, revolutionizing the way you enjoy movies, TV shows, and games at home. These projectors produce clear and vibrant imagery even in bright ambient lighting conditions. The picture quality remains exceptional throughout the day, creating a true cinematic experience in the comfort of your own home.

vivo, a global leading technology company, has launched its newest midrange smartphone, the vivo V29 Lite 5G, which puts heavy focus on build quality and reliability, with a feature set adapted to real-life usage scenarios: Starting with a 64-megapixel optically stabilised main camera, 120Hz eye-protection AMOLED screen, as well as 44-Watt fast charging of the large 5000 milliamp battery, ensuring carefree usage over a full day. In addition, the V29 Lite brings the Extended RAM feature for smooth multitasking, IP54 water and dust resistance, as well as a sleek design.

VIVO - NEW V29 LITE 5G

HONOR 90 LITE

The latest member of HONOR’s N Series, the HONOR 90 Lite is a stylish all-round smartphone boasting an incredible camera system, immersive display, and a range of smart features powered by MagicOS 7.1. With a very attractive price point, the latest smartphone offers excellent value for consumers who want a reliable and affordable device.

WD BLACK - OFFICIALLY LICENSED SSD FOR PS5® CONSOLES

Western Digital expands its line-up of officially licensed drives for PlayStation®, with the enhanced WD_BLACK SN850P NVMe for PS5 consoles. The new drive features higher capacity and faster speeds than the previous generation, and an exclusive heatsink design featuring the PlayStation logo. Now available in up to 4TB1, gamers can quadruple their PS5® storage – offering more flexibility to store and play up to 100 games. Additionally, the WD_BLACK SN850P NVMe SSD for PS5 consoles offers enhanced speeds compared to the previous generation drive, so gamers can more easily keep up with today’s top titles.

The portable speaker for all your adventures. Take Sonos Roam with you everywhere thanks to all-day battery life and IP67 water resistance and listen to whatever you like via Bluetooth connection.

SHAPING THE FUTURE OF LUXURY RETAIL DESIGN

ALPHA NERO

Alpha Nero, a prominent luxury retail design company, continues to leave its mark on the Arabian retail landscape with its expertise, sustainable practices, and commitment to customer collaboration. Founded in 2014, the company has quickly established itself as a visionary in the industry, boasting a team of over 250 skilled professionals dedicated to delivering exceptional retail experiences. With a mission to maintain transparency, streamline project management, and foster collaboration, Alpha Nero is spearheading the region's retail fit-out sector.

Specializing in luxury retail design, Alpha Nero's vision encompasses both growth and environmental responsibility. The company prides itself on collaborating

with clients on their expansion plans while simultaneously striving to reduce its carbon footprint and increase its environmental stewardship.

Alpha Nero believes in fully integrated solutions, providing a range of services from technical drawings and production to coordination, delivery, and installation. The company's comprehensive approach allows for seamless execution across projects of various scales, including podiums, pop-ups, shop-in-shop modules, and boutiques, serving both local markets and travel retail departments across the Middle East, Africa, and Asia.

An aggressive expansion plan further underscores Alpha Nero's commitment

to growth and innovation. With potential expansion into India on the horizon, the company is poised to extend its footprint and cater to a wider customer base. Alpha Nero's state-ofthe-art, Leed-certified facilities in the UAE and KSA exemplify its dedication to providing top-notch services while adhering to sustainable practices.

A notable achievement for Alpha Nero is its extensive project portfolio, encompassing renowned luxury brands such as Chanel, Hermes, L'Oréal, LVMH, Estée Lauder, and more. The company has garnered a stellar reputation for its exceptional work, having created the first global counter for La Perla at Bloomingdales, Dubai Mall, as well as the first counter for Officine Universelle

Buly in the region. Alpha Nero has also successfully executed over 70 travel retail projects for esteemed brands like Givenchy, Tom Ford, Chanel, Guerlain, and L'Oréal Group.

Demonstrating its versatility, Alpha Nero has completed 15 projects for Chanel alone and over 50 projects for the L'Oréal Group, solidifying its position as a trusted partner for highend jewelry, fashion, and luxury beauty clientele. Project values range from smaller-scale counters and shop-inshops valued at USD 50,000 to larger boutiques exceeding USD 1 million, showcasing the company's ability to adapt to diverse client needs.

Operating on a global scale, Alpha Nero has established its presence in more than 45 countries across the GCC, Africa, Asia, and beyond. The company's disruptive Project Management Software streamlines the production process, ensuring transparency and efficacy in every project. This advanced software enhances Alpha Nero's commitment to maintaining a stringent 360-degree quality control approach, delivering unparalleled excellence to its clients.

Moreover, Alpha Nero is taking proactive steps towards sustainability and environmental responsibility. The company has implemented a Carbon Reporting Software, a first in the region's shop fitting industry, to track and reduce its carbon footprint while also sharing extensive reports and alternative material recommendations. By embracing sustainable practices, Alpha Nero sets an example for the retail industry, proving that luxury retail design and environmental consciousness can go hand in hand.

“At Alpha Nero, we are passionate about creating exceptional retail experiences that reflect the vision and values of our clients. We specialize in luxury retail design and fixtures manufacturing, offering a full range of services from concept to installation.

We are also committed to sustainability and environmental responsibility, using innovative materials and technologies to reduce our carbon footprint and enhance our quality standards. Our goal is to be the leading retail fit-out service provider in the region and beyond, delivering excellence and innovation as part of every project.” - Simon Hacker, founder and managing partner at Alpha Nero

In recognition of its unwavering dedication to its employees, Alpha Nero achieved the Great Place to Work certification in January 2023 and ‘Best Workplace in Retail’ in May.

Valuing inclusivity, support, and equity, the company strives to create a workplace culture that fosters growth and well-being for its diverse workforce. Employee engagement activities, cultural celebrations, and an annual day exemplify Alpha Nero's commitment to involving, engaging, and rewarding its remarkable team.

Alpha Nero takes pride in championing talented women across all levels of leadership, from reception to the allwomen accounts and logistics team, up to the COO and CFO positions.

Through its advocacy for women, Alpha Nero recognizes the unique perspectives and skill sets that they bring to the table, further enriching the company's capabilities.

As Alpha Nero continues to shape the future of luxury retail design, its steadfast commitment to transparent communication, forward-thinking practices, and sustainable approaches solidifies its position as the region's leading and futuristic 360 retail fit-out service provider.

With its sights set on expansion and environmental responsibility, Alpha Nero is poised to make an indelible mark on the Arabian retail industry and beyond.

TRANSFORM YOUR HOME

STYLISH AFFORDABLE FURNITURE ESSENTIALS FROM PAN HOME

Creating a warm and welcoming ambiance to make memories with loved ones is at the heart of every special holiday.

From arranging a lavish food spread of festive dishes to ending a meal over a cup of Arabic coffee or choosing the

DINING TABLE SETS

Elevate your gatherings with the perfect dining table sets from Pan Home. Dress them up with beautiful placemats, elegant table runners, and matching napkins. Adding a statement vase with fresh flowers, candles, or traditional decorations will bring an extra touch of elegance to your festive table setting.

right dining tables, sofas, chairs, and home essentials for the gatherings are paramount to the holiday experience.

From refreshing current interiors with new additions to bringing an elevated, contemporary edge, PAN Home offers a selection of festive pieces that cater to

every style and preference at affordable prices. Explore must-have pieces from Pan Home’s new Eid collection incorporating a modern design aesthetic online where home delivery is available or browse in person at one of PAN Home’s showrooms across the UAE.

SOFAS & SEATINGS

Create the perfect seating arrangement for your guests with comfortable and stylish sofas from Pan Home. From classic 3-seater sofas to L-shaped modular sectional designs, the collection features an extensive range of styles to suit all tastes. Add textured cushions and throws to complete the look.

COFFEE TABLES

Coffee tables serve as a focal point in the living room. Decorate them with elegant trays displaying scented candles, small vases with flowers, or decorative ornaments that reflect the festive spirit.

DÉCOR PIECES

Enhance the festive ambiance with carefully selected home décor pieces with traditional elements like lanterns, prayer mats, or Arabic calligraphic wall décor pieces.

CONSOLES

Console tables offer stylish and practical solutions for showcasing your festive décor. Explore designs that blend elegance and functionality and create a warm and inviting scene for your celebrations.

YACHT

REFINED PERFECTION CUSTOM LINE 106’ M/Y ÉTOILE

A new Custom Line 106’ hull radiates beauty and light, ready to ply the seas towards infinite horizons. The launch of the sixteenth hull of this magnificent example of Italian yacht making excellence took place recently at the Ferretti Group Superyacht Yard in Ancona, in a ceremony attended by the owner’s family and the shipyard's employees.

Custom Line 106’ M/Y ÉTOILE, a star both in name and in fact, is a creation of the Ferretti

Group Engineering Department, supported by the expertise of Francesco Paszkowski Design for the interiors and the exterior styling. The Custom Line Atelier played a strategic role in the interior design process, working in close contact with the customer, based in the EMEA region to understand and interpret the style desired.

This masterpiece of aesthetics and comfort – 32.82 metres in length and 7.4 metres in the beam

– achieves a perfect architectural balance thanks to the interconnected surfaces, the flowing volumes from bow to stern, and the elimination of boundaries between onboard spaces.

The design of the outdoor and indoor settings on the new Custom Line 106’ is elegant and refined, characterised by the use of warm, neutral colours in shades that play on different nuances of light and

dark brown, bronze and mud, amplifying the luminosity and size of the spaces.

The furnishings and decor are sophisticated in style, the result of collaboration with top design brands and aligned with the owner’s tastes. The refined materials used feature polished Kilimangiaro Onyx, Cremo Delicato marble, nubuck leather and oak wood.

Custom Line is a Ferretti Group brand. Thanks to Italy’s centuries-old yachting tradition, the Ferretti Group is a world leader in the design, construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of prestigious and exclusive brands: Ferretti Yachts, Riva, Pershing, Itama, CRN, Custom Line and Wally.

ELEVATING THE TRAVEL EXPERIENCE

Turkish Airlines celebrates 90 Years of Excellence

By Eric Dury

Since 1933, Turkish Airlines has grown from a small airline with just five aircraft to become one of the most valuable brands in Turkey and the world. As the airline celebrates 90 years of success, it continues to soar high, setting ambitious goals for the next decade and beyond.

With a strategic plan in place and a commitment to providing exceptional service and innovative offerings, Turkish Airlines is poised to shape the future of air travel.Our personal experience with Turkish airlines has always been positive and we find the TK Lounges in Istanbul the best in the world.

In commemoration of its 90-year milestone, Turkish Airlines has unveiled its strategic plan, Vision 2033, which outlines ambitious targets for the next decade. The plan includes expanding the fleet to over 800 aircraft, serving 400 destinations, doubling passenger capacity, and servicing 170 million passengers annually by 2033.

Additionally, the airline aims to become a "Carbon Neutral" airline by 2050, showcasing its commitment to sustainability and environmental responsibility. Turkish Airlines' commitment to excellence and exceptional service has earned the airline numerous accolades and recognitions.

The airline has been honored as the Best Airline in Europe for the eighth time by Skytrax, solidifying its position as a leader in the industry. It has also been recognized as Türkiye's 'Most Valuable Brand' for the sixth consecutive time by Brand Finance.

Turkish Airlines' dedication to innovation and customer satisfaction is further highlighted by its ranking as the 8th strongest airline brand in the world.

Turkish Airlines continues to enhance the travel experience for its passengers with innovative offerings. The airline has renewed its inflight dining menus, ensuring passengers can savor the flavors of Türkiye with new and delicious options prepared by expert chefs.

In line with its sustainability roadmap, Turkish Airlines has partnered with the prestigious brand Ferragamo to offer luxurious travel sets to its Business Class passengers. These sets feature sustainable materials, including recycled plastic and wheat straw, reflecting the airline's commitment to both luxury and environmental responsibility.

Passengers flying with Turkish Airlines have the unique opportunity to explore Istanbul, a city where Asia meets Europe, through two exclusive programs. The "Stopover in Istanbul" service offers free hotel stays for passengers with a connection period of at least 20 hours, allowing them to experience the city's vibrant culture and attractions.

For added value, the "touristanbul" service provides complimentary city tours, including meals and Bosphorus cruises, for passengers with a layover between six and 24 hours. These offerings showcase Turkish Airlines' commitment to providing a memorable and enriching travel experience.

As Turkish Airlines celebrates 90 years of excellence, it continues to soar to new heights, driven by its strategic plan, commitment to customer satisfaction, and innovative offerings. With a vision for the future and a dedication to sustainability and exceptional service, Turkish Airlines is well-positioned to shape the future of air travel.

Whether it's through expanding its fleet, enhancing the travel experience, or providing opportunities to explore

Istanbul, Turkish Airlines remains at the forefront of the aviation industry, delivering excellence in every journey.

UNLEASHING THE POWERHOUSE

THE 2023 HONDA TYPE R

The 2023 Honda Type R has arrived, and it's ready to redefine the concept of high-performance driving. With its bold and aggressive design, cutting-edge technology, and exhilarating performance capabilities, the latest iteration of the Honda Type R is set to impress even the most discerning automotive enthusiasts.

The exterior of the 2023 Honda Type R commands attention with its aerodynamic lines and aggressive styling cues. The bold front grille, enlarged air intakes, and eye-catching rear wing not only enhance the car's visual appeal but also contribute to its exceptional aerodynamic performance. Every detail, from the sculpted body panels to the iconic "Type R" badging, exudes a sense of purpose and speed.

Under the hood, the 2023 Honda Type R boasts a turbocharged 2.0-liter VTEC engine that delivers an impressive 306 horsepower and 295 lb-ft of torque. The powertrain is mated to a slick 6-speed manual transmission, allowing drivers to fully engage with the driving experience.

With its lightning-fast acceleration and exhilarating exhaust note, the Type R

delivers a surge of adrenaline with every press of the throttle.

The Honda Type R has always been renowned for its exceptional handling capabilities, and the 2023 model is no exception. Equipped with an advanced suspension system, adaptive dampers,

and a limited-slip differential, the Type R provides precise cornering, remarkable stability, and unparalleled grip on the road.

Step inside the 2023 Honda Type R, and you'll find a driver-centric cockpit designed to enhance your connection

with the car. The bolstered sport seats provide excellent support during spirited driving, while the race-inspired steering wheel and aluminum pedals add to the overall performance-oriented ambiance.

The intuitive infotainment system offers seamless connectivity and access to a range of features, ensuring you stay connected while enjoying the thrill of the road.

Honda's commitment to safety is evident in the comprehensive suite of driverassistance features equipped in the 2023 Type R. From adaptive cruise control to lane-keeping assist, the car is equipped with advanced technologies to help keep you safe.

Additionally, the Type R offers a range of convenience features such as a touchscreen display, smartphone integration, and a premium audio system, making every drive a connected and enjoyable experience.

The 2023 Honda Type R is a true performance powerhouse that combines aggressive styling, exhilarating performance, and precise handling in one package. Whether you're a track enthusiast or simply someone who craves an adrenaline-fueled driving experience on the open road, the Type R delivers in every aspect.

With its captivating design, powerful engine, dynamic capabilities, and driverfocused interior, the 2023 Honda Type R continues to reign as a top contender in the hot hatch segment, setting new standards for performance and exhilaration.

AL TAYER MOTORS WINS PRESTIGIOUS HENRY FORD EXCELLENCE AWARD

The awards were presented by Kay Hart, President, International Markets Group, Ford Motor Company to His Excellency Dr Tariq Humaid Al Tayer, Director; Ashok Khanna, Chief Executive Officer, and members of the Al Tayer Motors senior management team during the annual regional dealer conference held in Jeddah, Kingdom of Saudi Arabia.

Al Tayer Motors, one of the UAE’s premier automobile dealerships, has won four awards from Ford Middle East including the prestigious ‘Henry Ford Excellence Award’ 2022.

The Henry Ford Excellence award recognises outstanding overall performance and a collaborative work environment, which ultimately leads

to higher customer satisfaction. The dealership also won the President’s Awards for Vehicles Sales and Part Sales and Outstanding Sales Achievement Award for Lincoln. Parameters considered for the awards include top annual results achieved in sales and service customer satisfaction indexes, which record scores given by Ford and Lincoln customers throughout the year, as well as vehicle and parts sales achievements.

This is the dealership’s fourth successive and sixth overall Henry Ford Excellence award previously known as the Chairmans’ Award, the fourth consecutive and fifth overall President’s Award and second consecutive Outstanding Sales Achievement Award for Lincoln. Earlier in the year, the dealership also won the Excellence Sales Award for Ford.

Al Tayer Motors is also the official importer-dealer for Ford Trucks in the UAE and has won numerous awards for excellence in sales and service across all the brands it represents.

AL TAYER MOTORS WINS FORD TRUCKS CHAMPIONS AWARD

Satisfaction, Sales, After-Sales Services,

and Marketing.

The award win comes even as Al Tayer Motors records a strong year for its trucks business in 2022 with a sales growth of more than 11% over 2021, and recently opened a state-of-the-art 2700 square metre 3S (Sales, Service and Spare parts) facility for the brand in the strategically located Dubai Investments Park area.

The dealership delivered a solid performance throughout 2022 with major wins in the Construction, Oil & Gas, and Logistics segments while maintaining its presence in the Waste Management segment.

East distributor to win the prestigious Champions Award 2022 for its outstanding performance in Customer

Al Tayer Motors retails the full range of commercial vehicles in the UAE including the Construction series, Road series as well as Tractors. Ford Trucks is one of the largest international heavy truck manufacturers in the world.

Al Tayer Motors, the official Ford Trucks importer-dealer in the United Arab Emirates, is the only Middle

MORGAN AND ORLEBAR BROWN CREATE THE ULTIMATE HOLIDAY READY SUPER 3

Morgan Motor Company has teamed up with resort wear and swimwear brand, Orlebar Brown, to create the ultimate holiday ready Super 3. The one-off Super 3 showcases a range of bespoke design features, celebrating the customisable nature of the model.

Super 3, as with all Morgan vehicles, is coach-built in Malvern, Worcestershire. Unveiled in February 2022, the Super 3 has received praise from media and customers alike, with the first production cars now in showrooms around the world. The company’s flair for creating bespoke special projects has lent itself to the collaboration with Orlebar Brown, which has seen the design teams from both companies work together on the unique specification.

The OB x Morgan Super 3 is finished in a pastel beige paint colour, combined with matching Khaki Sand technical fabric interior. Red accents feature throughout the exterior and interior, matching Orlebar Brown’s unique colourway. Several bespoke adaptations to the interior continue

this theme, including a body colour instrument cluster, red cockpit bungee cords and a body colour OB liveried gearshift surround.

The exterior of the Super 3 features yet more bespoke modifications. Custom laser cut, geometric pattern luggage racks with red bungee cords adorn the sideblades, with the luggage rack pattern mimicked in a textured graphic applied to the sideblade. Orlebar Brown branding features subtly on the exterior of the Super 3, including on the body-coloured spotlight covers.

Most strikingly, this unique Super 3 has been adapted by the Morgan special projects team to enable the attachment of a bespoke sunshade canopy, allowing both driver and passenger to seek shade in even the sunniest of locations. The removable canopy, with its body colour frame, is trimmed with the same Khaki Sand technical fabric as the interior of the car and fits to specially adapted mounts on the flyscreens and roll hoops.

The ultimate holiday ready Super 3 will be seen in some of Europe’s most exotic locations over the next 12 months. To launch the collaboration, adventure photographer and visual artist Karl Shakur has taken the OB x Morgan Super 3 on its first road trip, capturing his adventures on and off the roads and beaches in locations around Wales.

UNVEILING AUTOMOTIVE ARTISTRY EXPLORING THE PAGANI MUSEUM AND FACTORY IN ITALY

By Shereen Shabnam

Nestled in the picturesque countryside of Modena, Italy, lies a mecca for automotive enthusiasts and lovers of craftsmanship - the Pagani Museum and Factory. During a recent visit to this iconic destination, I had a rare opportunity to witness the birthplace of some of the world's most extraordinary supercars.

From the meticulously crafted masterpieces on display to the behind-the-scenes glimpse into the production process, the Pagani Museum and Factory is a true testament to automotive artistry and a legacy of perfection.

Founded by a visionary Horacio Pagani, who I met in Dubai and

interviewed a while ago, one can see his passion in every part of the building. He is an automotive icon and design genius while having a down to earth personality. Under his leadership, Pagani Automobili has established itself as a symbol of luxury, precision, and sheer performance.

With a focus on unparalleled attention to detail and the use of cutting-edge materials, Pagani cars have become revered for their unique blend of engineering prowess and artistic expression and the museum showcases each car as an automotive art and personally, I did not feel I had enough time to take everything in.

For me, stepping into the Pagani

Museum is like entering a realm where automotive dreams come to life. Immaculately preserved models from different eras adorn the museum's halls, each telling its own story of innovation and automotive excellence.

From the legendary Zonda to the awe-inspiring Huayra, visitors can admire the evolution of Pagani's automotive masterpieces firsthand. The museum's design and layout create an immersive experience, allowing enthusiasts to explore the cars from every angle and appreciate their intricate details.

Adjacent to the museum is the Pagani Factory that gave us a glimpse into automotive craftsmanship at its

best. It is a place where the magic truly happens. Visitors are taken on a guided tour through the heart of the production facility, witnessing the meticulous craftsmanship and dedication that goes into creating these automotive works of art.

From the carbon fiber fabrication to the assembly of engines, every step of the manufacturing process is executed with precision and passion. The tour provides a firsthand understanding of the extraordinary level of skill and expertise required to bring a Pagani car to life.

One of the most captivating aspects of the Pagani Museum and Factory visit is the opportunity to interact with the talented artisans and engineers behind these extraordinary machines.

From the design team that shapes the curves and lines of each car to the engineers who fine-tune their performance, meeting the passionate individuals responsible for Pagani's success adds an extra layer of appreciation for the brand's ethos and commitment to perfection.

My visit to the Pagani Museum and Factory was like a pilgrimage. It was a mesmerizing journey into the world of automotive artistry with aweinspiring collection of meticulously

crafted supercars to the immersive experience of witnessing the manufacturing process firsthand.

Every aspect of the visit showcases the brand's unwavering dedication

to perfection and innovation. Pagani Automobili has created more than just cars; they have created rolling pieces of art that capture the imagination and ignite the passion of those fortunate enough to experience them.

OFFSHORE SUPPORT VESSELS CONFERENCE REVEALS LATEST INDUSTRY TRENDS AND OPPORTUNITIES

Recognizing the significance of crew involvement in the successful implementation of sustainable practices at sea, the initiative aims to begin with cadets who are preparing to embark on their careers as deck and engineering officers.

The objective is to introduce these cadets to fuel optimization tools that they will encounter during their offshore operations, thus equipping them with the necessary knowledge and skills to actively contribute to sustainability and fuel optimization initiatives on board.

The highly anticipated Offshore Support Vessels Conference, which took place recently at Conrad Abu Dhabi Etihad Towers, attracted industry leaders, experts, and key stakeholders. This premier event served as a platform to showcase the latest offshore oil and gas exploration and production projects, while shedding light on innovative commercial trends that would shape the future of the offshore support vessel industry.

The Offshore Support Vessels Conference provided an unparalleled opportunity for networking, collaboration, and knowledge sharing among industry professionals. With over 200 attendees and experts in attendance, the conference promised to be a vital gathering for decision-makers in the marine services, technical services, marine logistics, quality assurance, project management, and marine operations sectors.

The event came at a pivotal time for the offshore support vessel industry, driven by various market factors and significant growth opportunities. According to Fortune Business Insights, the global OSV market is projected to grow from USD 14.46 billion in 2021 to USD 23.60 billion by 2028. Additionally, as reported by Mordor Intelligence, the Middle East OSV market is expected to experience a

compound annual growth rate of 5% over the next five years.

Several key projects and developments further underscored the increasing demand for offshore support vessels in the region. Saudi Aramco, for example, announced plans for a 50% increase in the size of its offshore support vessels, raising the total number of crafts to approximately 450. Abu Dhabi National Oil Company (ADNOC) had recently awarded a $548 million (AED2.01 billion) contract for the construction of a new main gas line at its Lower Zakum field, driving the need for offshore support vessels.

The initiation of 13 new offshore LNG projects by Qatar Energy and the launch of a $594 million (KD 181 million) offshore drilling operation by Kuwait Oil Company has also contributed to the surge in demand for offshore support vessels.

The conference served as an ideal platform for Fueltrax and the Saudi National Maritime Academy to enter into an agreement to jointly investigate offshore vessel optimization and sustainability technology training for the upcoming generation of professional mariners.

Another significant MOU was signed between Ascenz Marorka and Greenfield Marine Technologies. The objective of the MOU is to provide, to the offshore industry, a comprehensive digital Sustainability / ESG package combining Ascenz Marorka's vessel performance optimisation solutions to reduce vessels' emissions through automatic sensor data collection and artificial intelligence and Greenfield Marine Technologies' digital platform which looks at Safety of Offshore personnel and the Environment through Data Analytics using Engagement, Training & Motivation of people as a tool. Both partners agree that tackling the environmental challenges in the maritime industry requires both modern technology and engaged crews.

Organised by GM events, the Offshore Support Vessels Conference boasted the presence of esteemed participants, including The Dubai Council for Marine and Maritime Industries, ADNOC, participating as the "Gold Sponsor" of the event, Ascenz Maroroca and the National Maritime Academy (NMA) as the main conference sponsors.

The conference served as a crucial platform for industry professionals, shipbuilders, charterers, technology providers, and regulatory organizations to exchange ideas, collaborate on solutions, and explore the potential for a successful and sustainable future in the offshore support vessel industry.

A FEAST FOR THE SENSES CELEBRATE EID AL ADHA AT SUMO SUSHI & BENTO WITH CURATED MEALS!

Sumo Sushi & Bento invites you to join the joyous celebration of Eid Al Adha. From June 26th to July 2nd, immerse yourself in a culinary experience like no other, as resident chefs present an exquisite selection of set meals that will delight your taste buds and leave you craving for more.

Eid Al Adha is a time of togetherness, gratitude, and indulgence, and Sumo Sushi & Bento has curated a special menu to enhance the festivities. Offering three tantalizing set meals, starting from AED 70/- to AED 95/-

, guests can embark on a culinary journey through the flavours of Japan, expertly prepared to showcase the authentic flavours of Japanese cuisine while gathering with family and friends to create lasting memories.

Filled with a variety of delectable options, there is something to satisfy every craving as each set meal provides a balanced combination of flavours and textures that will transport you to the heart of Japan this Eid Al Adha while at Sumo Sushi & Bento.

For regular patrons, Sumo Mobile App is a most simple and convenient way to earn loyalty points. Collect Kenji Coins for every order and redeem them for FREE food and drinks (1 AED= 1 Kenji Coin). You can redeem the rewards without any minimum spend. Enjoy!

The special offers are available from 11am to 11pm at all Sumo Sushi & Bento outlets. For Booking, visit https://sumosushibento.com, download the Sumo Sushi App or call 800-7866(SUMO)

SHERWOODS INTERNATIONAL EMPOWERS DOCTORS FOR FINANCIAL SUCCESS AT THE DOCTOR'S WEALTH SEMINAR 2023

The Doctor's Wealth Seminar 2023, an exclusive event by Sherwoods International dedicated to empowering doctors in the UAE to secure a strong financial future concluded successfully.

Held at the Grand Hyatt in Dubai, this seminar brought together industry experts who offered valuable insights on wealth management, retirement planning, and healthcare worker migration trends.

Doctors gathered at the Al Maasa Hall to gain a deeper understanding of the importance of wealth management.

With interactive sessions and expert guidance from Sherwoods International, attendees discovered strategies to protect their wealth and knowledge needed to achieve their wealth and retirement goals, ultimately leading to financial freedom. The seminar proved to be an enlightening experience, empowering

medical professionals to take control of their financial future.

Sherwoods International continues to be a trusted partner in forging financial success partnerships, catering to the specific needs of professionals across various industries. The Doctor's Wealth Seminar 2023 served as another testament to their dedication to helping doctors build a strong financial foundation.

USING DATA AND BEHAVIOURAL SCIENCE TO TRANSFORM THE FUTURE OF TRAVEL UAE INSIGHTS FROM AMADEUS TRAVELLER TRIBES RESEARCH

Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf

emerging Traveler Tribes including Travel Tech-fluencers, Memory Makers, the Excited Experientialists and Pioneering Pathfinders.

For instance, the ‘Travel Tech-fluencers’ have high expectations that travel should leverage technology for smoother and better-connected experiences. They are early adopters of modern technology that can improve their journey. ‘Memory Makers’ on the other hand value travel for the memories they make, the people they meet and the places they visit. They like to curate memorable vacation experiences, but are less enthusiastic about new technology, preferring to use what they know and trust.

different ways of paying for trips that will make trips more affordable (43%), artificial intelligence assisting with trip planning to speed up the process (37%), technology to reduce problems such as disruption during trips (35%) and having the chance to travel in a more environmentally friendly manner (34%).

With a high number of expats living in the Gulf, travel is part of many residents’ lives as people commute regularly between their home countries and where they live and work. As the global macro environment changes, the travel industry must also continuously evolve by adopting new technologies, meeting the growing desire for sustainability, and accommodating the ever-shifting personal priorities of travellers.

Traveller Tribes 2033 is a global research study commissioned by travel technology leader Amadeus to help travel sellers and providers look into the future and see how people in the UAE will travel in the coming years. Northstar Research Partners conducted an online published earlier this year including the views of 756 UAE travelers who are likely to travel internationally in the next 3 years and have travelled internationally at least once in the last year.

The research examines the future forces of change transforming travel, alongside emerging traveller traits, behaviours, and preferences, in order to understand what travellers might expect or even demand in the future. The research revealed four

The ‘Excited Experientialists’ have a “try it and see” approach to life, with mid- to high-income levels, few commitments and are well positioned to explore the world. They are also anti-planners in the sense they do not want to plan every aspect of a journey because they enjoy the element of discovery and serendipity that travel provides.

The last group among the traveller tribes identified, ‘Pioneering Pathfinders’, like to combine people and technology to plan travel for them. They enjoy aboveaverage incomes, which lets them live a progressive, fast-paced life, always looking for their next big adventure. They are interested in sustainable travel options because the only mark they want to leave behind is a footprint.

Extrapolating the results, the UAE survey revealed the population is a mix of 34% Memory makers, 33% Pioneering Pathfinders, 19% Excited Experientialists and 14% Travel Tech-fluencers. When asked to select a preference from a list of options, the top priority for travellers in the UAE was about making memories and choosing interesting places to visit, followed by value for money.

The five things that excite UAE travellers most about trips in 2033 from a list of options given are: traveling to destinations will be quicker (43%),

The technologies which will most interest UAE travellers in 2033 are: being able to pay for trips by cryptocurrency, using virtual reality or via facial recognition followed by harnessing data to create more tailored and relevant trip recommendations. The third was about Biometric data to enable quick access through airports and passport control followed by “Super Apps” which have everything needed to plan travel. Rounding the list off was facial recognition data to optimise the transit experience.

The top five concerns that UAE travellers have most about trips in 2033 include: cybersecurity attacks being more frequent (45%) at par with how safe they feel the data people share will be (45%). There were also concerns about political instability meaning it is not possible to travel to some destinations (37%) followed by a concern that trips will be more expensive if they want to act in an environmentally conscious manner (35%). Less of a concern for the majority, only 32% were worried that travel in 2033 will be unaffordable.

Going beyond simple, traditional classifications of age, gender, location and socioeconomic position, Traveler Tribes 2033, was able to identify individuals based on their psychological traits, their willingness to travel, explore and seek adventure and how these will be impacted by new technologies.

Equipped with this information, Amadeus is now well positioned to work with its partners to respond to the changing needs of travelers in the coming decade and create solutions that can offer a better and rewarding travel experience.

LAYAL BOULOS TO REPRESENT LEBANON WITH PRIDE IN MISS EUROPE CONTINENTAL

Talented in all aspects of her life and career, Layal Boulos announces her participation in the esteemed International Miss Europe Continental pageant set to take place in Italy this coming November by representing her ancestral homeland, Lebanon. The pageant will be broadcasted live on TV worldwide.

In the glamorous world of international pageantry, Layal Boulos shines as a beacon of strength and resilience. Born in the United States, she is half-American, half-Lebanese. A beauty with brains, her bachelor’s degree in early childhood

education, led her to teach kids with learning disabilities which also enhanced her interpersonal skills.

Layal is currently the executive assistant of the Bahamas Ambassador to the state of Qatar and UAE and speaks English, French and Arabic. She is also a freelance model when she is able to fit that in her schedule. Layal's deep connection to Lebanon and her unwavering spirit make her the perfect ambassador for a nation that has triumphed over adversity time and time again.

According to Layal, Lebanon has a vibrant

way of life and her passion for her heritage is deeply rooted in the generosity and love of the Lebanese people, as well as their rich culinary traditions, hospitality and natural beauty. She recognizes the strength of the Lebanese people, who have time and again risen from the ashes of adversity.

“Inspired by the resilience and unwavering spirit of Lebanon, I see myself as a symbol of hope and renewal, ready to showcase my country’s true potential to the world. Representing Lebanon in the Miss Europe Continental pageant gives me a platform to showcase the rich tapestry of my cultural heritage, foster a deeper understanding of our vibrant society, thus breaking stereotypes and promoting harmony,” said Layal.

“My journey in the pageant is not just about winning a crown; it is about amplifying the voice of Lebanon on an international stage. Through my participation, I hope to shed light on the immense potential of Lebanon and its people, encouraging global recognition and support for the nation's ongoing recovery efforts. I want to inspire others by showing that like Lebanon, even in the face of adversity, dreams can be realized, and hope can prevail.”

With her participation, Layal aims to elevate the global perception of Lebanon, proving that from the ashes of war, a nation and its people can rise to new heights of triumph, just like a phoenix can rise from the ashes.

THE POWER OF THE SPOKEN WORD PODCASTING TO ELEVATE NEW BRANDS

Nishrat Nazeen - Founder of Aromas Fiji and Managing Partner at Coral Coast PR

In today's digital age, the power of podcasting has transformed the way businesses and PR professionals connect with their audiences.

As a business owner and PR professional, I have recognized the unique opportunity that podcasts provide in establishing authority, building trust, and creating a dedicated following for new brands. It’s time to look at the significant impact of podcasting and how it can be harnessed to elevate new brands and forge meaningful connections with audiences.

• ENGAGING THROUGH CONVERSATIONS

Podcasts offer a dynamic platform for engaging with audiences through conversational content. Unlike traditional forms of media, podcasts enable a deeper level of connection by allowing for indepth conversations, interviews, and storytelling. By leveraging the power of the spoken word, we can create an intimate and authentic experience that resonates with listeners and fosters a genuine connection.

• BUILDING BRAND AUTHORITY

Podcasting provides an opportunity to position new brands as industry leaders and subject matter experts. By delivering valuable and insightful content, we can establish credibility and authority within our respective fields. Through engaging

discussions and expert interviews, we can share unique perspectives, industry trends, and expert insights, elevating the brand's reputation and attracting a loyal audience.

• HUMANIZING THE BRAND

Podcasts offer a personal touch that humanizes the brand and enables listeners to connect with its values and personality. By sharing authentic stories, experiences, and anecdotes, we can create an emotional connection with our audience. Humanizing the brand allows listeners to see beyond the product or service, fostering a sense of relatability and trust.

• FOSTERING BRAND LOYALTY

Podcasts provide an ongoing and regular touchpoint with the audience, allowing for consistent brand engagement. By delivering valuable and relevant content in each episode, we can cultivate a sense of loyalty and establish a dedicated following. Regular listeners develop a connection with the brand, becoming brand advocates and potential customers.

• EXPANDING REACH AND NICHE TARGETING

Podcasts enable us to reach a broader audience and specifically target niche markets. As listeners actively seek out content relevant to their interests, we

can tailor our podcast episodes to cater to specific demographics, industries, or interests. This targeted approach allows us to capture the attention of the right audience, enhancing the chances of conversion and brand growth.

• MEASURING IMPACT AND LISTENER INSIGHTS

Podcasting provides valuable insights into audience engagement and preferences. By analyzing download metrics, listener feedback, and social media interactions, we can gauge the impact of our podcast episodes and make data-driven decisions to improve content and overall strategy. These insights help us understand our audience better and refine our messaging for maximum impact.

Podcasting has emerged as a powerful tool for elevating new brands, establishing authority, and building meaningful connections with audiences. Through engaging conversations, valuable insights, and authentic storytelling, we can captivate listeners, foster brand loyalty, and amplify brand awareness.

As a business owner and PR professional, I have witnessed the transformative impact of podcasting firsthand, and I encourage fellow professionals to leverage this medium to unleash the power of the spoken word and elevate their brands in the digital landscape.