GTM Issue 30

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SentinelOne® Unveils Revolutionary AI Platform for Cybersecurity

Exploring Sydney's Diverse Delights

The Ultimate Adriatic Adventure

An Unforgettable Retreat at Malta’s db Seabank Resort & Spa

Superyacht-style “Samana Mykonos

Signature” Project Inspired By a Greek Island

Dubai’s Flourishing Gastronomy Sector

Fashion’s Frontier Unleashed

Youmi Beauty Announces The Restock Of BestSelling Hair Curling Kit

Summer Sizzle

Distance Diamond collection from Etika Jewels

World's First Central Floating Tourbillon Kross Studio’s KS 05 Timepiece Collection

Lookfantastic’s Gift Guide

Introducing Eilish™, The Debut Fragrance From Billie Eilish Technology

H&M Home Presents Vibrant Summer Décor For The Outdoors And Indoors

New Riva 82’ Diva

The Flybridge With Endless Outdoor Space

Essential hospitality services

Red Sea Global partners with Saudi Airlines Catering Company

Preserving Automotive History

The Malta Classic Car Museum

Stylish, Functional and Hybrid Efficient All-New Innova 2024

The Uk Needs Hydrogen To Achieve Its Net Zero Goals

Mastering Audience Targeting

The Power of Precision in PR

Turkish Airlines Adds Poland's Historic Capital Krakow to Its Flight Network

Get Perfumed Scent Layering for maximum effect

PUBLISHER

Catherine Gilbert

EDITOR IN CHIEF

Shereen Shabnam

Editorial Team

Fozia Fareen

Natasha Jasmin Dury

Nishrat Nazeen

Eric Richard Dury

Art Director

V. Suquila

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DISCOVER THE BEST OF MALTA AND MORE

This issue sets the tone for an exciting summer filled with travel, adventure, and exploration. With a focus on the captivating country of Malta, my impromptu visit to Malta reveals an array of more hidden gems than my previous visits.

Get ready to embark on a journey as you dive into exclusive interviews with industry leaders such as Robert Debono, CEO of db Group, Carlo Micallef, Chief Executive Officer of the Malta Tourism Authority and Noel Zammit, CEO of Heritage Malta.

While in Malta, I also had the pleasure to meet with Olaf McKay, Senior Director of ESPLORA, an interactive science centre and Omar Cutajer, Senior Director of Strategy, Research & Technical Affairs at the Malta Council for Science and Technology (MCST) for insights into their work.

For those planning their summer getaways, this issue is a treasure trove of information. Uncover the allure of Sydney and Croatia through our destination features, providing you with inspiration and insights for your upcoming trips. If you plan to visit

Malta, head to the db Seabank Resort & Spa as we feature this vibrant property in our hotel pages.

As usual, we bring expert opinion pieces from our esteemed technology partners, insights from Hakan Ozel, General Manager of Shangri La Dubai, discussing strategies for managing luxury brands, while Natasha Dury, Curator of New Technology Trends, keeps you updated on the latest gadgets in the market.

Explore our curated selection of fragrances, jewellery, beauty products, watches, accessories, gadgets, home decor, cars, and yachts presented by our expert team. Whether you're a luxury enthusiast or simply seeking inspiration, there's something for everyone in this issue.

Sit back, relax, and immerse yourself in the pages of Issue 30. We hope you enjoy reading it as much as we enjoyed putting it together.

Shereen Shabam editor@globaltrendmonitor.com

TRANSFORMING MALTA'S TOURISM OFFERING WITH AUTHENTIC EXPERIENCES CARLO MICALLEF

Chief Executive Officer of the Malta Tourism Authority

By Sheren Shabnam

Carlo Micallef has dedicated 26 years of his career to the tourism industry, with a particular passion for marketing and promoting destinations. After graduating with a degree in management and marketing, Micallef initially ventured into the real estate industry in Malta, handling advertising and marketing.

However, his true calling was in destination marketing, especially for an island with a limited local economy like Malta. In 1997, he seized the opportunity to join the Malta Tourism Authority (MTA) as a junior marketing executive and embarked on his journey within the organization.

Micallef's early years at MTA coincided with the emergence of the Russian market as a new and promising source of visitors to Malta. Despite the challenges of limited funds, Micallef successfully developed the Russian market by inviting journalists and TV teams, creating visibility and generating interest in Malta among Russian and former Soviet Union audiences.

Building on this success, he expanded his responsibilities to include the English market, which remains the primary market for Malta's tourism industry. Micallef's dedication to promoting Malta led him to host journalists, VIPs, and travel industry

professionals, and he eventually rose to lead the PR division of the MTA.

In 2003, Micallef took on a new challenge as the Director of MTA's Amsterdam office, overseeing the Benelux and Scandinavian markets. During his three-year tenure, he focused on diversifying Malta's source markets, targeting emerging markets in Eastern Europe, the Middle East, North America, and Asia.

This strategic approach aimed to spread tourism throughout the year and reduce dependency on specific

peak seasons. The recent pandemic posed significant challenges for Malta's tourism industry, as it did globally.

However, Micallef and the MTA remained committed to promoting Malta despite budget cuts. They continued to engage with the Middle East market through online activities, webinars, and virtual meetings, reminding people about Malta and preparing for the eventual recovery. He recognizes that tourism is a vital pillar of Malta's economy, accounting for 20% of it and he is optimistic about the industry's

resilience.

One of Malta's unique selling points is its vibrant and diverse offerings beyond the typical Mediterranean island experience. Micallef and his team highlight the dynamic nature of Malta, describing it as a vibrant country with numerous activities and attractions.

They present Malta as a "zip file" that opens up to reveal layers of history, culture, and natural beauty. Micallef emphasizes the richness of Malta's heritage, from Roman ruins and Neolithic temples to the cities built by the Knights of Saint John. Preservation of the country's cultural heritage is a significant focus, ensuring that visitors can walk through history and experience the legacy of various civilizations.

Sustainable tourism is also a priority for Micallef and the MTA. They promote climate-friendly operations, such as hotels and restaurants adopting environmentally friendly practices. Malta has embraced electric vehicles, both in public transportation and the public sector.

The aim is to minimize waste, including food waste, and encourage

tourism throughout the year, avoiding overcrowding during peak seasons. Technology plays a crucial role in the tourism industry, and Micallef recognizes its significance. MTA utilizes technology for monitoring tourist movements, conducting surveys, gathering information, and planning future activities.

Online platforms, social media, websites, and mobile apps help disseminate information, engage

with visitors, and enhance the overall visitor experience. Looking ahead, Micallef anticipates various challenges in the tourism industry, but he emphasizes the importance of being proactive and adapting to new circumstances. Malta's small size and close-knit community facilitate quick decision-making processes, allowing them to address challenges swiftly.

Collaboration with stakeholders, including the local business

community, government, and residents, is essential. Micallef and the MTA actively involve key industry representatives through the MTA Board, ensuring a collaborative approach to policy-making and strategy implementation.

To those considering a career in tourism, Micallef advises pursuing it with passion and dedication. While the industry can be financially rewarding, true fulfillment comes from seeing the results of one's efforts and being proud of the achievements. He highlights that the tourism industry requires commitment and is not a typical nine-to-five job. The ability to adapt and the willingness to immerse oneself in the field are crucial for success.

As for upcoming events and initiatives, Malta Tourism has a vibrant calendar planned. The summer months offer a plethora of open-air events, including music concerts, such as classical performances and pop music festivals.

Additionally, Malta aims to diversify its events calendar to include sports activities during the winter months. The country continues to position itself as a destination that offers a

unique blend of culture, history, art, and outdoor experiences, providing visitors with the best value for their holiday.

In terms of the future of the tourism industry, Micallef envisions a focus on quality across all levels of the tourism experience. From selfcatering accommodations to 5-star hotels, from taxi services to retail establishments, Malta aims to provide excellence throughout the entire visitor's journey. Investing in the training and upskilling of the

workforce is a priority, ensuring that all individuals involved in the industry can offer the highest level of service.

Micallef looks forward to welcoming more visitors from the Middle East and Gulf regions, building on existing connections with airlines and hubs in Europe. With a vision for quality and a focus on visitor satisfaction, Micallef and the Malta Tourism Authority continue to shape the future of tourism on the island.

LEADING THE DIGITAL TRANSFORMATION OF HERITAGE MALTA NOEL ZAMMIT

CEO of Heritage Malta

By Sheren Shabnam

Noel Zammit, the CEO of Heritage Malta, has had a remarkable journey within the organization. Starting his career as a software engineer, Zammit joined the Center for Restoration in 2010, which later merged with Heritage Malta. Initially responsible for the IT department, he saw immense potential in utilizing technology to enhance Malta's cultural heritage sector.

This realization motivated him to advance his career within Heritage Malta, eventually rising through the ranks to become the CEO in 2017. Zammit's passion for cultural heritage stems from his work in the

IT sector, where he observed the lack of technological advancements in preserving and promoting Malta's rich history.

He recognized the importance of protecting the nation's identity and felt a deep sense of pride in undertaking this noble mission. Heritage Malta's mandate to safeguard the country's heritage resonated with Zammit, driving him to dedicate almost 20 years to the agency.

Throughout his tenure, Zammit has spearheaded numerous projects that highlight Heritage Malta's

commitment to conservation and restoration. The ongoing restoration of the Grand Masters Palace and the Malta Maritime Museum are two key endeavors that demonstrate the agency's dedication to preserving important historical landmarks. The Grand Masters Palace, a project costing approximately ¤30-35 million, will open its first phase later this year, while the revitalized Malta Maritime Museum will showcase the maritime history of the island.

However, Zammit's achievements extend beyond physical restorations. He takes great pride in the restructuring of Heritage Malta,

transforming it from a reactive and underfunded organization into a proactive agency.

This transformation includes the establishment of specialized units such as the Underwater Cultural Heritage Unit and the Digitization Unit. Moreover, the agency has adopted a new ethos focused on inclusivity, inviting everyone to be part of the mission to protect Malta's cultural heritage.

Engaging with local communities and stakeholders is a vital aspect of Heritage Malta's work. Zammit and his team have launched initiatives such as the Heritage Malta passport scheme, providing free unlimited access to all museums and sites for students, parents, senior citizens, and residents of Malta. This program has successfully opened doors to previously skeptical individuals, fostering engagement and building value within the local community. Heritage Malta also collaborates with various local associations, councils, and heritage organizations, ensuring their involvement and contribution to the agency's goals.

Internationally, Zammit and his team have actively pursued partnerships and collaborations. Heritage Malta's brand has become well-known beyond the shores of Malta, facilitating connections and collaborations with museums and institutions worldwide. They engage in cultural diplomacy, working closely with embassies and foreign offices to establish connections and promote mutual understanding.

Through exhibitions, research exchanges, and joint projects,

Heritage Malta continues to expand its international network and raise its profile on the global stage. Looking to the future, Zammit envisions Heritage Malta as an organization that continually evolves to meet the needs of its diverse audience. He emphasizes the importance of visitor engagement and the need for museums to adopt a more visitorcentered approach.

Heritage Malta aims to create emotional connections with audiences by telling compelling stories and interpreting historical artifacts in the context of contemporary issues. The agency also recognizes the significance of engaging younger generations, utilizing digital media and adapting museum setups to cater to their preferences.

To the youth interested in working in the cultural heritage industry, Zammit offers valuable advice. He highlights the wide range of roles

available, not limited to historians and archaeologists but open to individuals from various backgrounds such as scientists, architects, and engineers.

Heritage Malta actively collaborates with universities, offering relevant projects and opportunities for students across different faculties. Zammit believes that everyone has the opportunity to contribute to the noble mission of protecting and preserving Malta's unique identity.

Under Noel Zammit's leadership, Heritage Malta has undergone a profound transformation, leveraging technology and collaborations to propel the agency into the future.

With a strong focus on community engagement, visitor-centered approaches, and international partnerships, Heritage Malta continues to safeguard Malta's cultural heritage and inspire audiences worldwide.

PROMOTING RESEARCH AND SCIENCE EDUCATION

Malta Council for Science and Technology

By Sheren Shabnam

We recently had the opportunity to sit down with Olaf McKay, Senior Director of ESPLORA, an interactive science centre and Omar Cutajar, Senior Director of Strategy, Research & Technical Affairs at the Malta Council for Science and Technology (MCST).

Our conversation shed light on the mission and activities of MCST, which acts as the national government agency responsible for funding research programs in Malta.

In addition to funding, MCST also focuses on science education and outreach through its interactive science centre, known as ESPLORA. Let's dive deeper into the insights

shared by Olaf McKay and Omar Cutajar.

FUNDING RESEARCH PROGRAMS

MCST plays a crucial role in supporting research in Malta through its various funding programs. National programs are available for researchers and higher education institutions, providing them with opportunities to apply for funding through regular calls.

These programs are funded by the national government budget and aim to foster research excellence and innovation within the country.

INTERNATIONAL COLLABORATIONS AND NETWORKING

Omar highlighted the importance of international collaborations and networking in advancing research and innovation. MCST has established programs with countries like China and Turkey to promote collaboration with foreign organizations.

Additionally, MCST actively participates in multilateral programs such as the Partnership for Research and Innovation in the Mediterranean area, better known as PRIMA, with a particular focus on Agri Food Research.

HORIZON EUROPE CONTACT POINT NETWORK & POLICY AND STRATEGY UNIT

As part of their efforts to support Maltese researchers, the MCST team manage the contact point network for Horizon Europe, the European Union's framework program for research and innovation. This

network assists Maltese applicants in identifying the right calls for project proposals and provides guidance throughout the application process. It serves as a vital link between Malta and the broader European research community.

During our conversation, Omar highlights how MCST's Policy and Strategy Unit plays a significant

role in formulating national governmental frameworks related to research, science, and technology.

They develop strategic plans such as the national R & I plan, national space strategy, and national Open Access strategy.

These frameworks provide guidance and direction for the development and growth of the research and innovation landscape in Malta.

ESPLORA:

SCIENCE EDUCATION AND OUTREACH

As Senior Director of ESPLORA, Olaf McKay talks passionately about ESPLORA, the interactive science centre. ESPLORA serves as the education and outreach arm of MCST. With over 200 thematic exhibits, ESPLORA aims to bring science and technology closer to the community.

It collaborates with the education ministry and departments to include visits to ESPLORA as part of students' education curriculum.

According to Olaf, through outreach programs, ESPLORA engages families and communities by explaining complex scientific concepts in a simplified and accessible manner.

LOOKING INTO THE FUTURE

Speaking to both Omar and Olaf and other members of the MCST team was insightful. The Malta Council for Science and Technology, through its various units and initiatives, plays a vital role in promoting research, innovation, and science education in Malta.

From funding research programs and facilitating international collaborations to providing science education and outreach through ESPLORA, MCST demonstrates a commitment to advancing the scientific landscape in the country.

With their vision of bringing science and technology closer to the community, MCST is driving a culture of innovation and scientific exploration in Malta.

Omar Cutajar, Senior Director of Strategy, Research & Technical Affairs at the Malta Council for Science and Technology (MCST).

Olaf McKay, Senior Director of ESPLORA

LEADING WITH PASSION

ROBERT DEBONO

Leading db Group's Growth while balancing Innovation, Quality, Sustainability, and Exceptional Guest Experiences

In the world of hospitality, Robert Debono, CEO of db Group, stands as a driving force behind the company's growth and success.

With a profound background in management and an innate passion for the industry, Robert has successfully overseen the rebranding and expansion of the Group's restaurants. Moreover, he has spearheaded initiatives aimed at fostering sustainability and ensuring unparalleled guest experiences.

In this exclusive interview, Robert sheds light on his background, the challenges and opportunities of

operating businesses in multiple countries, the Group's unwavering commitment to sustainability, upcoming projects, key qualities for success in the hospitality industry, and their strategic positioning for the future.

Born into a family with a deep-rooted connection to the industry, Robert's journey in hospitality began with his family starting a modest coffee shop, which gradually evolved into a small hotel. This early experience of his family’s journey instilled in him a deep appreciation for the sector.

Over time, the family business expanded to include renowned

brands such as Hard Rock and Starbucks, with Robert's expertise in Business Management playing a pivotal role in shaping their operations.

Operating businesses across multiple countries presents unique challenges and opportunities. To spearhead the Group's international expansion, a family office was established in London, and a dedicated business manager was appointed.

Their first project in central London is the opening of a restaurant called AKI in a stunning building. Additionally, the Group is exploring

opportunities in the UAE, a region brimming with immense potential.

With a steadfast commitment to sustainability, db Hotel Group has implemented a range of initiatives and practices. Beginning with smallscale efforts, they have progressed to incorporating improvements in building management systems and cost-saving measures related to electricity usage.

Additionally, they place significant emphasis on compliance with environmental, social, and governance (ESG) standards, with a firm focus on raising awareness and further enhancing sustainability efforts.

Setting themselves apart from other hotel chains, the db Group prioritizes trust in their workforce and provides them with the right guidelines. This approach ensures that quality remains at the forefront of their operations, cementing their reputation for excellent guest

experiences. By maintaining high standards across all properties, db Hotel Group continuously strives to exceed expectations.

Looking ahead, the Group has a series of exciting projects completed and on the horizon. In addition to works on the London restaurant and a retail outlet at Malta Airport which has recently started operating, the Group has just opened a Chinese restaurant and a beach club in Sliema, near Valletta, and will shortly inaugurate a Spanish restaurant as well as the opening of more of Starbucks outlets.

In the coming months works will also commence on a mixed-use development in St George's Bay. This ambitious venture includes a Hard Rock hotel, residential towers and a shopping mall.

Robert believes that offering the best at every price point is essential for success in the hospitality industry. Regardless of a guest's budget, the

group is dedicated to delivering exceptional experiences that leave a lasting impression.

To remain up to date with industry trends and best practices, db Hotel Group invests time in extensive reading and stays well-informed about the latest developments. They also draw inspiration and fresh ideas from the valuable input of those around them.

The Group now has an innovative app for their hotels, providing guests with convenient functions such as late checkout, restaurant and spa bookings, and check-in options. Moreover, their fully-fledged spa brand, Pearl Spas, offers a comprehensive range of treatments, saunas, and relaxation rooms.

In the face of changing industry landscapes, Robert acknowledges the challenge of adapting to increasing costs. To address this, the db Group ensure that any price adjustments are matched by the quality of their offerings.

By maintaining their focus on delivering exceptional guest experiences, investing in sustainable practices, and expanding their presence both domestically and internationally, db Hotel Group, under the leadership of Robert is poised to thrive and flourish in the dynamic and ever-evolving hospitality industry.

SCENARIO PLANNING HAKAN OZEL

General Manager – Shangri-La Hotel, Dubai

At a time of volatility and change, hospitality executives often step out of their current framework and imagine the future world, which may arrive sooner than expected.

Scenario Planning is the setup process for creating several scenarios, possibilities or mental models and using them to support decision making in business. It uses possible future outcomes to improve the quality of decision making. Using the scenarios successfully is more important than building them. They explore a spectrum of different possible answers to core questions and uncertainties facing the organizations. They capture the possible answers to these questions and uncertainties and are used to improve the robustness of plans or

create new plans on newly visible options.

SCENARIOS VS FORECAST

Scenario Planning stimulates debates about choices, develops strategies resilient against several futures, tests business plans against the future and tries to anticipate the future as a support to decision making. While forecasts can be used for any of these purposes, the use of imaginative and qualitatively different worlds is a central theme of most current uses of scenarios. Forecasts aim for accuracy, using business techniques whilst scenarios explore the space of uncertainties in defining possible futures in business..

SCENARIOS DEVELOPMENT

Creation of scenarios is an excellent management development tool for a team, taking team members beyond defending their current role. It is useful for management teams to take one or two days to develop scenarios for their business based on existing information within the group as a way of exploring shared perceptions. A significant advantage for an organization in creating their own scenarios is that challenges will emerge during the research. These are events that would be detrimental but are judged unlikely to happen. Action to determine the process for dealing with these and subsequent discussions are often beneficial and prompt new insights.

The emphasis in organizations is moving away from developing new scenarios towards using and tailoring existing scenarios, and working with management teams on the implications of the scenarios for their business or projects. Business plans always incorporate the management team's assumptions, which are often implicit. By using scenarios, the team recognizes the future world built into their plan and explores the implications of other possible worlds.

NATURE OF SCENARIOS

Most hospitality executives who work with scenarios find it stimulating and enjoyable. The next stage, making the most of scenarios planning, depends on deciding what problems the scenarios are intended to solve; creating or exploring scenarios that explore the uncertainty space; giving the scenarios effort high enough status through off-site meetings and management feedback; using the scenarios to drive decision making by stimulating debate, developing strategy, testing business plans or anticipating the future; and using imaginative and frequent communication to embed scenario thinking into discussions and decisions.

CONCLUSION

Creating alternative plans for Creating alternative plans for future uncertainties reinforces priorities and helps the team to better understand the strategic goals, but most importantly how to achieve them through scenarios.

Scenario planning helps teams to capture the opportunities even though the original plan changes. Understanding the primary goals of a project, or business strategy empowers the whole team to find new and innovative solutions when something does not go or there is a possibility that it will not go right according to plan. Developing and most importantly implementing the variety of scenarios redefines the organizational goals and draws a GPS that any team can follow.

WHY EVERYONE IS TALKING ABOUT PICKLEBALL, THE HOTTEST NEW SPORT IN TOWN

Like tennis but hate the idea of chasing after lost balls? Or keen on taking up badminton, but you’re after something a little more energetic? If these are the kind of sporting questions that keep you up at night, then the fast-growing sport of pickleball could provide the perfect solution. A low impact sport that’s easy on the joints makes it an ideal pastime for newbies into racket games, or those looking for

something a little different to pique their fitness interest.

Get ready and scratch that itch at Dubai Sports World this summer, where pickleball has made its grand entrance for the first time as one of the many sports on offer during the three-month-long festival of fitness. Whether you are a complete beginner, a practiced pro, or even want to improve your cardio level, all

are welcome to experience the muchtalked-about new sport through classes provided by ‘Sportsify World Pickleball Academy’ at Dubai Sports World.

While a game of football, rugby, cricket, or hockey may be out of reach for some, pairing up with a friend or colleague to take on a pickleball duo is a great way to bond and develop new relationships - while seeking out

that inner ‘mentality monster’ on the sports field.

The stress-busting attributes of sport are well documented, with team sports in particular, proven support for mental wellness.

Played on a court similar in size to a badminton court (6 metres by 13 metres), but with a net the same height as tennis - pickleball is played as a singles or doubles game with racquets sized slightly smaller than those used in a game of tennis.

It is the racquet’s holes and size that make the perforated ball travel slower, making for longer rallies and more adventurous shot making in even the most novice of players.

Games are contested with underarm serves, and are won by the team that reaches 11 points first, with a clear two-point margin from their opponent. A 2-metre zone from the net called ‘The Kitchen’ must be cleared by the server, and players are prohibited from making volleys from this area during play.

The game originated in the US in the 1960s and has grown in popularity in recent years due to its accessibility and playability, a key reason why it was added to the 2023 list of sports for Dubai Sports World.

Pickleball has a number of health benefits of note and can help to

improve your balance, coordination, and overall hand-eye coordination:

- Improves cardiovascular health. Pickleball is a great way to get your heart rate up and improve your cardiovascular health. A study by the University of North Carolina found that pickleball players had a 12 per cent increase in cardiorespiratory fitness after playing three times per week for six months.

- Strengthens muscles and bones. The constant movement and quick changes of direction help to build muscle and improve bone density.

- Improves balance and coordination. The need to quickly react to the ball and move your body in different ways helps to improve these important skills.

- Reduces stress and anxiety. The physical activity helps to release endorphins, which have moodboosting effects. Additionally, the social interaction involved in playing pickleball can help to reduce feelings of isolation and loneliness.

- Improves mental health. A study by the University of Utah found that pickleball players had a 30 per cent decrease in depression symptoms after playing three times per week for six months.

Not only is the sport a great gateway into racquet sports, it can also offer

an opportunity for players of other sports like tennis and squash to ease themselves back into the game post injury.

But make no mistake, while pickleball can be a perfect sport for some gentle exercise, it can also ignite the competitive fire within to get the heart pumping with a hotly contested match. Even, or perhaps especially, between friends.

Players can take to the court at Dubai Sports World this summer, where indoor pickleball courts can be booked via the Dubai Sports World App until September 10. Courts are available for hire from 8am until midnight from Monday to Sunday for AED 150 per hour.

The 2023 edition of DSW is bigger than ever before, with 40 courts and pitches available for hire across 300,000 square feet of airconditioned, easy access facilities at DWTC.

In addition to pickleball, there is a dedicated gym area, complete with Matrix cardio and strength training equipment, and an enclosed private fitness studio with a capacity for 40 people.

Dubai Sports World is the UAE’s biggest and most varied indoor sporting venue offering everyone the opportunity to focus on their wellbeing, all summer long.

Dubai Sports World takes place daily at Za'abeel Halls 2-6 from 8am to 12 midnight. Dedicated parking is accessible from Al Mustaqbal Street and visitors can also park at Za’abeel parking and the Exhibition Street parking.

To secure your spot on the courts, make your reservations now at www. dubaisportsworld.ae or by using the free Dubai Sports World smartphone app available on App Store and Google Play.

Visitors can also enjoy gym packages with full flexibility from pay-as-yougo to full seasonal membership.

INFOBLOX LEADS THE INDUSTRY TO UNITE NETWORKING AND SECURITY TEAMS TO BETTER PROTECT AGAINST CYBER ATTACKS

Scott Harrell, CEO and President, Infoblox

Infoblox Inc. the company that delivers a simplified, cloud- enabled networking and security platform for improved performance and protection, makes several announcements today, as the company takes a strong position on why networking and security teams must join forces in the fight against cybercrime.

New critical security features and a refreshed brand identity reflect the company’s strategy, confidence and business focus, empowering customers to detect and respond to critical threats to help their businesses thrive.

“Infoblox is the only company that can provide real-time visibility and control over who and what connects across networks and multi-cloud environments to help customers build safer, more resilient environments,” said Scott Harrell, CEO and President, Infoblox.

“By bringing NetOps and SecOps teams together with shared visibility, data context, automation and control, they can prevent malware communications and pinpoint the source of threats, taking the performance and protection to new heights,” he added.

Businesses today are increasingly adopting hybrid and multi-cloud environments to stay competitive, creating additional complexity and expanding attack surfaces.

Not surprising, 60% of organizations have suffered at least one data breach in the last 12 months with an average $2M loss per event due to these breaches, according to Infoblox’s 2023 Global State of Cybersecurity report. In addition, 81% of respondents identified email/phishing as a top attack vector according to Infoblox’s findings.

Infoblox’s new Lookalike Domain Monitoring capability identifies sites attempting to impersonate company brands that are increasingly used to deceive partners and customers with phishing, malvertising and similar attacks.

This comes just after introducing Infoblox’s new emerging threat intelligence feeds that provide indicators of malicious intent to stop attacks before they happen. With these enhancements, Infoblox delivers a better and safer customer experience.

Infoblox analyzes over 70 billion DNS queries a day. In a new lookalike domain report, to be released at RSAC 2023, Infoblox demonstrates that while the use of lookalike domains by malicious actors continues to persist, the techniques have substantially advanced in 2022, targeting every sector, playing a key role in complex cyberattacks such as those used to bypass multi-factor authentication (MFA) measures.

"As a best-of-breed DNS layer security solution provider, Infoblox continues to pioneer advancements in the use of DNS as a source of unique threat intelligence and as a powerful enforcement point,” said Harrell.

“We are the first and only DNS Security vendor to protect against the use of lookalike domains by attackers. These attacks are increasing in sophistication and prevalence, making specialized solutions not just nice to have, but necessary to secure enterprises and their users," he added.

In a world that never stops, Infoblox is focused on helping customers build more responsive networks to keep up with the pace of digital transformation, detect hidden threats and stop attacks earlier, powering security services with contextrich network intelligence.

“We are seeing this industry revolution of uniting networking and security teams take shape with some of our Fortune 100 customers across automotive, consulting, finance, IT and telecommunications industries,” said Brad Rinklin, Chief Marketing Officer, Infoblox.

“Now is the time for organizations to invest in a trusted security partner to help create visibility within their network to better mitigate and detect threats earlier in the threat lifecycle. Our customers are quickly learning that real-time threat protection and improved network performance can only happen when networking and security unite,” he added.

Infoblox’s cloud-first, consultative approach provides customers with specific solutions and actions to help them build more resilient networks and stop critical threats sooner, based on their unique business needs. For more information visit infoblox.com.

OUR CUSTOMERS ARE QUICKLY LEARNING THAT REAL-TIME THREAT PROTECTION AND IMPROVED NETWORK PERFORMANCE CAN ONLY HAPPEN WHEN NETWORKING AND SECURITY UNITE.

NUTANIX ANNOUNCES NUTANIX

CENTRAL, CLOUD TO EDGE MANAGEMENT SOLUTION

COMPANY WILL EXTEND UNIVERSAL CLOUD OPERATING MODEL TO CONSISTENTLY RUN APPS AND DATA ANYWHERE

Nutanix (NASDAQ: NTNX), a leader in hybrid multicloud computing, today announced Nutanix Central, a clouddelivered solution that provides a single console for visibility, monitoring, and management across public cloud, onpremises, hosted or edge infrastructure. This will extend the universal cloud operating model of the Nutanix Cloud Platform to break down silos and simplify consistently managing apps and data anywhere.

Most organizations today are struggling with the complexity of managing an increasing number of environments across on-premises, public cloud and the edge, leading to management silos, costs, security risks and more,

according to the Enterprise Cloud Index. Organizations looking for a seamless hybrid multicloud experience require a universal cloud operating model, meaning consistent management across endpoints, integrated security, self-service and on-demand resources, governance and full license portability that allow customers to run apps and data anywhere. The Nutanix Central solution will greatly simplify management at a large, federated scale across endpoints.

“The reality for most enterprise customers today is that they’re managing a vast number of applications across multiple environments. This is leading to significant management

challenges that are only going to increase as hybrid multicloud deployments grow,” said Thomas Cornely, SVP, Product Management at Nutanix. “With Nutanix Central, we will extend our hybrid multicloud platform to deliver a truly universal cloud operating model to include consistent management across public clouds, on-premises, hosted and edge environments.”

Nutanix Central will provide clouddelivered unified management and reporting of the entire Nutanix environment distributed across private, public, and edge clouds from a single place. It will also support multi-domain use cases including federated identity

and access management (IAM), global projects and categories, global fleet management, all enabling IT teams to deliver self-service infrastructure at scale while remaining in control of governance and security.

From the Nutanix Central dashboard, customers will access domain and cluster-level metrics, including capacity utilization and alert summary statistics, to get a quick overview of the state of each domain.

This functionality will also enable seamless navigation to individual domains, based on individual user rolebased access control (RBAC), across all domains registered.

Additionally, customers will be able to discover, deploy, and manage Nutanix solutions and interoperable partner solutions. Nutanix Central will be available to customers as part of their Nutanix Cloud Infrastructure (NCI) license.

Organizations struggling with managing applications and data across environments, including multiple public clouds, on-premises, hosted datacenter, and edge endpoints, will benefit from Nutanix Central and a universal cloud operating model.

For example, an organization with hosted datacenters in multiple locations, as well as different public cloud vendors across geographies will be able to enable a centralized governance and security program.

Similarly, retailers with a large number of stores would greatly benefit from having one control plane to manage edge locations.

In addition to Nutanix Central, the company today also announced new capabilities in the Nutanix Cloud Platform to support higher performant and more secure applications and data – all of which will be managed through Nutanix Central. Specifically,

the improvements enable independent scaling of compute-only nodes running database virtual machines on either AHV or ESXi, to tune performance and reduce total cost of ownership, and the introduction of high-performance storage-only nodes.

Nutanix will also deliver enhanced software-defined networking and simplified micro-segmentation capabilities across customer, partner, and hyperscaler-owned networks by using Flow Virtual Networking (FVN) capabilities and Flow Network Security (FNS) features, allowing customers to exercise defense-in-depth for greater cyber resilience.

Nutanix Central and new functionality in Flow Network Security are under development. New performance capabilities in the Nutanix Cloud Platform and new functionality in Flow Virtual Networking are available to customers now.

- Thomas Cornely, SVP, Product Management at Nutanix

THE REALITY FOR MOST ENTERPRISE CUSTOMERS TODAY IS THAT THEY’RE MANAGING A VAST NUMBER OF APPLICATIONS ACROSS MULTIPLE ENVIRONMENTS. THIS IS LEADING TO SIGNIFICANT MANAGEMENT CHALLENGES THAT ARE ONLY GOING TO INCREASE AS HYBRID MULTICLOUD DEPLOYMENTS GROW,

Thomas Cornely, SVP, Product Management at Nutanix

IFS CLOUD MAY 2023 RELEASE TO ADVANCE BUSINESS RESILIENCE EFFORTS THROUGH OPTIMIZATION AND CONNECTIVITY CAPABILITIES

New functionalities across ERP, EAM, FSM, MRO and Service Management include industry-specific enhancements to accelerate digitalization across business operations end-to-end

IFS, the global cloud enterprise software company, today announced the general availability of the first of its twice-yearly IFS Cloud releases. The update will support customers as they enhance business agility, build resilience and mitigate risk in a world of constant change.

Every IFS Cloud release strengthens the IFS vision to deliver capabilities for an intelligent autonomous enterprise. With a focus on automation, Artificial Intelligence (AI) and Machine Learning (ML), IFS Cloud optimizes people, assets and services to drive value and empower transformation.

Across all industries, organizations are trying to alleviate the effects of rising inflation, disrupted supply chains, climate change and environmental regulations by investing in digitalization to improve productivity, agility and drive excellence.

IFS’s approach enables customers to leverage automation and business intelligence to better understand key challenges across their operations, work more efficiently and increase productivity.

These continued investments translate into each of the company’s core industries, as the latest release of IFS Cloud offers the tools designed to help businesses:

• Optimize People, Assets and Services

• Connect Global Operations

• Achieve ESG goals profitably

Using the latest release of IFS Cloud, organizations are empowered to deliver faster time-to-value and respond effectively to changing conditions while ensuring long-term sustainability.

OPTIMIZING PEOPLE, ASSETS AND SERVICES

IFS Cloud uses AI, ML, and automation to optimize growth by streamlining processes related to people, assets, and services. Improvements include better data quality, automation, and compliance:

- Optimize operations: Increase production planning and capacity

utilization with new scheduling scenario functionality in Manufacturing Scheduling & Optimization (MSO) (Enterprise Resource Planning)

- Align asset maintenance to daily operations: Support business decisions, anticipate and prepare for maintenance needs with “What-if-scenarios” (WISE) (Aviation Maintenace)

- Foster collaboration and user engagement: Personalize and improve employee productivity with bookmarked navigation (IFS Cloud User Experience)

CONNECT GLOBAL OPERATIONS

IFS Cloud simplifies operations, improves customer service, reduces downtime, and ensures compliance by integrating isolated operations, offering advanced management capabilities:

- Drive efficiency with enhanced logistic management: Streamline assets between sites, and reduce administration effort for logistic teams and maintenance planners (Enterprise Asset Management and Enterprise Resource Planning).

- Reduce process complexity: Provide autonomy for technicians with scheduling exception handling, match skill levels to service requests to deliver faster and more accurate services (Service Management);

- Improve productivity and performance: Deploy faster with improved data migration manager; Ensure system uptime and efficiency through ready-touse dashboards (IFS Cloud Platform)

ACHIEVE ESG GOALS PROFITABLY

IFS Cloud is a modern tool for managing ESG goals. The latest update offers improved capabilities for measuring Scope 1 and Scope 2 emissions and achieving their objectives profitably:

• Effective measurement of data and reporting of ESG performance

Adopt sustainable and circular manufacturing operations with the Eco footprint capability supporting regulatory reporting (Enterprise Resource Planning)

• Increase asset resilience

Gain rapid insights into the comparative health of critical assets to enable data driven-driven investment decisions (Enterprise Asset Management)

• Reduce emissions and travel downtime

Advanced remote assistance to reduce downtime and eliminate travel to site (Service Management)

IFS Pioneer customers like Cimcorp, Morgan Motors, and Suzuki Garphyttan have shown that developing business resiliency is not just a proactive measure but also a chance for innovation, differentiation, and growth for the future. Christian Pedersen, Chief Product Officer, IFS, said: “Since launching IFS Cloud, we have continuously improved our product in response to customer’s needs. Through each release, we have emphasized the importance of digital capabilities and connectivity in boosting productivity, business agility, and achieving operational excellence. It is that focus and consistency that allows our customers to deliver exceptional Moments of Service™.”

He continued, “Over the last few years many organizations have battled disruption; in this latest release to IFS Cloud, we have not deviated from our strategic priorities and ensured that our technology equips companies to build a composable enterprise.

Our expertise lies in empowering organizations with the latest technology because we are clear on the ongoing value it delivers when embedded into their business.”

SINCE LAUNCHING IFS CLOUD, WE HAVE CONTINUOUSLY IMPROVED OUR PRODUCT IN RESPONSE TO CUSTOMER’S NEEDS.

Christian Pedersen, Chief Product Officer

SENTINELONE® UNVEILS REVOLUTIONARY AI PLATFORM FOR CYBERSECURITY

Industry-first offering will leverage generative artificial intelligence and reinforcement learning capabilities to detect, stop and autonomously remediate attacks across the enterprise at machine speed

Cybercriminals around the world are using generative artificial intelligence (AI) to execute malicious attacks that can take down companies and governments. SentinelOne, a global leader in autonomous security and pioneer in deep learning models and neural networks, plans to use the same technologies to defeat them.

The company unveiled a revolutionary threat-hunting platform that integrates multiple layers of AI technology to deliver unparalleled security capabilities and real-time, autonomous response to attacks across the entire enterprise. The news was announced during RSA Conference 2023, the premier cybersecurity event being held at the Moscone Center in San Francisco.

“Today marks a paradigm shift in cybersecurity,” said Tomer Weingarten, CEO, SentinelOne. “AI is among the most

disruptive technologies of our time, and with our new capabilities, we can unleash its power to help companies control all aspects of enterprise security - from visibility to response - with unmatched speed and efficiency.”

A first-of-its-kind offering, the SentinelOne threat-hunting platform seamlessly fuses real-time, embedded neural networks and a large language model (LLM)-based natural language interface, supercharging users with AI to monitor and operate all security data and boost their productivity and scale their operations.

Through the platform, security teams can ask complex threat and adversaryhunting questions and run operational commands to manage their entire enterprise environment using natural language, and within seconds receive deep insights and full, transparent,

correlated results to prompt actions across the cybersecurity ecosystem.

An Intelligent, Action-Oriented Approach Built on the industry’s most performant security data lake, the SentinelOne threat-hunting platform aggregates and correlates information from device and log telemetry across endpoint, cloud, network and user data, and not only delivers insights, but recommends response actions that can be immediately executed - from mitigation and investigation to endpoint, cloud and user management.

“Our cybersecurity AI platform represents a major leap forward in cybersecurity,” said Ric Smith, Chief Product and Technology Officer, SentinelOne. “By allowing users to automate response and take action without the need for coding skills and process and analyze petabytes of data in near-real time, it promises to

radically simplify security operations and empower defenders in unprecedented and unforeseen ways.”

THE FUTURE OF CYBERSECURITY

The SentinelOne platform will also allow users to lay a solid foundation for the future and secure tomorrow, today.

“Bad actors are increasingly employing AI-based, automated tools to infiltrate all facets of networks with unprecedented speed,” Weingarten said. “With our unmatched experience and capabilities, organizations can quickly scale their cybersecurity operations to stay ahead of these evolving threats and create a strong structural foundation for cybersecurity defenses for years to come.”

A FORCE FOR GOOD

And they can do it in a responsible, ethical way. “At SentinelOne, our mission is to be a force for good, and our unwavering commitment to ensuring that our cutting-edge technologies are used safely, ethically and responsibly is evident in every aspect of our platform,” Weingarten said.

“There is a huge shortage of cybersecurity talent, and in advancing the capabilities of skilled security practitioners, our new capabilities will allow organizations to quickly scale to secure the cloud and avoid the storm of automated and fast-

flux attacks that adversaries using generative AI can create.

In addition, we allow customers to retain complete control of their data, reinforcing our dedication to keeping sensitive information in the hands of its rightful owners.”

AT SENTINELONE, OUR MISSION IS TO BE A FORCE FOR GOOD, AND OUR UNWAVERING COMMITMENT TO ENSURING THAT OUR CUTTING-EDGE TECHNOLOGIES ARE USED SAFELY, ETHICALLY AND RESPONSIBLY IS EVIDENT IN EVERY ASPECT OF OUR PLATFORM

BAD ACTORS ARE INCREASINGLY EMPLOYING AI-BASED, AUTOMATED TOOLS TO INFILTRATE ALL FACETS OF NETWORKS WITH UNPRECEDENTED SPEED

EXPLORING SYDNEY'S DIVERSE DELIGHTS

By Sheren Shabnam

Sydney, the sparkling gem of Australia's eastern coast, offers a captivating blend of natural wonders, iconic landmarks, cultural riches, and vibrant urban life. In the span of three days, I embarked years ago with my family on an unforgettable journey through Sydney's city center, enchanting parks, bustling shopping areas, fascinating museums, and sunkissed beaches.

As Sydney is always a stopover destination for me as I head back home to Fiji, there are some places that are always on the list no matter how many times you visit this enchanting city.

We highlight the must-visit attractions that make Sydney a dream destination for travelers around the globe.

I start my visits by (re-) discovering Sydney's City Center Sydney's city center, with its towering skyscrapers and historic sites. It is the beating heart of the metropolis with a must visit to the world-famous Sydney Opera House, an architectural marvel that graces the shores of Sydney Harbour. A guided tour inside provides a fascinating glimpse into its design and history.

From there, I stroll along the lively Circular Quay, where ferries traverse the harbor and street performers entertain passersby.

Just a stone's throw away lies The Rocks, a historic neighborhood filled with cobblestone streets, charming pubs, and delightful artisan shops. Exploring its markets, I love unearthing unique souvenirs and trying delectable street food.

I also suggest ascending the Sydney Tower Eye, an observation deck that offers breathtaking panoramic views of the city. The mesmerizing sunset over Sydney's skyline is a sight to behold, creating lasting memories of my first time in this vibrant city.

The next day, embrace nature in Sydney's parks and visit beaches as Sydney's natural beauty is legendary, and no visit is complete without experiencing its breathtaking parks and pristine beaches.Visit the Royal Botanic Garden, an oasis of serenity nestled beside the Sydney Opera House. The lush landscapes, vibrant flora, and tranquil walking trails provide the perfect escape from the urban hustle.

Next, make your way to Bondi Beach, an iconic stretch of

golden sand renowned for its surf culture. Basking in the sun's warm embrace and watching skilled surfers ride the waves is an exhilarating experience. A leisurely coastal walk from Bondi to Coogee, along dramatic cliffs and secluded coves, reveals stunning vistas at every turn.

In the afternoons, I like heading to Hyde Park, the city's oldest public park. Its vast green spaces, charming fountains, and majestic fig trees provide a peaceful retreat in the heart of the city.

Nearby, the Australian Museum has an impressive collection of indigenous art, natural history exhibits, and interactive displays.

Retail therapy and Sydney's shopping scene is as diverse as its attractions.I dedicate ample time to exploring the vibrant shopping areas and immersing myself in its rich cultural offerings. Pitt Street Mall, a busy pedestrian precinct, is a shopaholic's paradise, featuring flagship stores, luxury boutiques, and international brands.

Venturing into Darling Harbour, I like to investigate the Harbourside Shopping Centre, where waterfront dining options and boutique stores offer a delightful mix of experiences.

The Australian National Maritime Museum, located nearby, provides a fascinating window into the nation's seafaring history, housing impressive vessels and interactive exhibitions.

Before bidding adieu to Sydney, I like to visit the Art Gallery of New South Wales, a treasure trove of artistic masterpieces from both Australian and international artists. From Aboriginal art to contemporary installations, the gallery showcases a diverse range of styles and narratives.

My last whirlwind three-day adventure in Sydney left an indelible mark on my heart. From the iconic Sydney Opera House and the natural beauty of its parks and beaches to the vibrant shopping areas and enriching museums, Sydney offers a captivating blend of experiences that cater to every traveler's taste.

This lively city effortlessly weaves together its cosmopolitan charm, cultural heritage, and natural wonders, making it an unrivaled destination that promises memories to cherish for a lifetime.

For us Fijians living abroad, Sydney is often a stopover as we travel the rest of the world because of its connectivity. The best news we have heard in Dubai is that Turkish Airlines will soon be flying to Sydney.

THE ULTIMATE ADRIATIC ADVENTURE

By Sheren Shabnam

Nestled in Southeast Europe, Croatia is a captivating country that beckons travellers with its rich history, natural beauty, and warm hospitality. Not long ago, we experienced over a week exploring the hidden gems in the country.

From its picturesque Adriatic coastline adorned with crystal-clear waters and charming medieval towns to its vibrant cities and lush national parks, Croatia offered us an unparalleled adventure for every kind of traveller. We have a few places to highlight in this must-visit destination.

DUBROVNIK: THE PEARL OF THE ADRIATIC

Dubrovnik stands as a true gem of Croatia, boasting a UNESCO World Heritage site with mesmerizing architecture and a storied past. We strolled along the city walls to witness panoramic views of the azure sea and the enchanting Old Town. Here you can immerse yourself in the rich history, wander through narrow streets, and discover magnificent churches, palaces, and museums that paint a vivid picture of the city's past.

PLITVICE LAKES NATIONAL PARK

Located in the heart of Croatia, Plitvice Lakes National Park is a natural wonderland. Picture cascading waterfalls, lush greenery, and a series of interconnected turquoise lakes. Embark on scenic hikes, follow well-marked trails, and be enchanted by the park's diverse flora and fauna. The park offers a glimpse into the untouched beauty of Croatia's interior.

DIOCLETIAN'S PALACE IN SPLIT

The city of Split is home to the impressive Diocletian's Palace, a UNESCO World Heritage site and one of the most wellpreserved Roman architectural wonders. Explore its labyrinthine streets, admire the intricate stonework, and discover a lively blend of shops, restaurants, and museums within its ancient walls.

The palace offers a captivating glimpse into the grandeur of the Roman Empire. As an island girl, I enjoyed some great retail therapy getting clothes and accessories themed around the marine world.

HVAR: AN ISLAND PARADISE

Hvar, an idyllic island known for its beauty and spirited nightlife, is a mustvisit destination in Croatia. Lose yourself in the narrow streets of Hvar Town, adorned with medieval architecture and charming squares. Relax on stunning beaches, indulge in watersports, and

venture out to the nearby Pakleni Islands for a blissful island-hopping experience.

ZAGREB: A BLEND OF HISTORY AND MODERNITY

The dynamic capital city of Zagreb offers a fusion of history and contemporary culture. Absorb the city's atmosphere as you explore its numerous museums, art galleries, and historic landmarks. Relax in beautiful parks and gardens, savor the local cuisine, and experience the lively street scenes that reflect the spirit of modern Croatia.

CROATIAN CUISINE

No visit to Croatia is complete without savoring its delicious cuisine. Indulge in traditional dishes such as "peka," a slow-cooked meat, potato, and vegetable delight, or relish the rich flavors of black risotto made with squid ink. Treat your taste buds to "strukli," a savoury pastry filled with cheese, spinach, or meat, and savor the grilled delights of "cevapi," a favorite among locals.

Sample the mouthwatering "crni rizot," a black risotto crafted with cuttlefish or squid, and embark on a culinary journey through Croatia's diverse flavours.

Croatia is a treasure trove of hidden gems waiting to be discovered. Whether you're enchanted by the medieval charm of Dubrovnik, captivated by the natural wonders of Plitvice Lakes National Park, or inspired by the Roman heritage in Split, Croatia offers a diverse array of experiences.

Savour the warmth of its people, the wholesome cuisine, and embark on an unforgettable Adriatic adventure that will leave you with cherished memories of this extraordinary country.

I enjoyed my adventure by flying with Turkish Airlines with a quick stopover holiday in Istanbul, followed by a flight to Slovenia for a few days and then a road trip into Croatia. I flew back to Dubai from Dubrovnik with another stopover in Istanbul for retail therapy.

AN UNFORGETTABLE RETREAT AT MALTA’S DB SEABANK RESORT & SPA

By Sheren Shabnam

I recently had the pleasure of staying at the db Seabank Resort & Spa in Malta for some business meetings and the hotel exceeded all my expectations. This lovely hotel, situated in the charming town of Mellieha, offers a perfect blend of stunning views, top-notch amenities, and a serene atmosphere. From the moment I arrived, I found the staff attentive and helpful.

The db Seabank Resort & Spa boasts breathtaking views of the Mediterranean Sea, which I was

fortunate enough to enjoy from my room. Overlooking Mellieha Bay, the hotel's location is a paradise for nature lovers and beach enthusiasts.

With easy access to the town center and nearby attractions like the Popeye Village and Ghadira Nature Reserve, there was always something exciting to explore and I found the holiday experts in the lobby helpful in suggesting where I could go in between my meetings.

The moment I stepped into my

room, I was greeted with a sense of space and comfort. The spacious accommodations featured modern amenities such as air conditioning, a flat-screen TV, and high-speed internet, ensuring a relaxing and convenient stay. The sea view from my room added an extra touch of serenity to the experience.

I was looking for a luxurious spa retreat but could not get a slot as the hotel is very popular but was able to go for a spa treatment at the sister hotel which was a serene

and enjoyable experience. I did tour the luxurious spa at db Seabank Resort & Spa and it had a peaceful ambience with an exceptional list of spa experiences that I look forward to trying on my next visit.

The sauna, steam room, and indoor pool were the perfect places to unwind and melt away any stress I had at the end of meetings during my stay at the hotel and the evening walks by the sea were the icing on the cake.

The all-inclusive hotel offered culinary delights for every palate. Dining at the resort was an absolute pleasure.

The Coral Restaurant offered a delightful buffet breakfast and dinner, featuring a wide variety of delectable options to suit every taste.

I particularly enjoyed the Laguna Pool Restaurant, where I savored mouthwatering Mediterranean cuisine while enjoying the beautiful surroundings.

The Sky Lounge rooftop bar provided a stunning backdrop for sipping on cocktails and soaking in the mesmerizing views of Mellieha Bay.

The fully equipped gym provided a chance to maintain my fitness routine but I wish I had more days for the water sports activities like kayaking, paddleboarding, and snorkeling. Families with children will appreciate the kids' club, which

ensures little ones are entertained and engaged throughout their stay.

What truly set the db Seabank Resort & Spa apart was the exceptional service provided by the staff. From the warm welcome upon arrival to the attentive assistance throughout my stay, the team went above and beyond to ensure my comfort and satisfaction.

Their genuine hospitality created a welcoming and memorable atmosphere, leaving me with lasting memories of my time at this exceptional resort.

SUPERYACHT-STYLE “SAMANA MYKONOS SIGNATURE” PROJECT INSPIRED BY A GREEK ISLAND

Following the 100% sold-out Mykonos project, Samana Developers today unveiled a Dh300 million (USD 81.74 million) “Samana Mykonos Signature”, a mid-luxury residential project located in the newly developed Arjan neighbourhood in Dubai. Samana Mykonos Signature is the third project out of 12 planned to be launched during 2023.

At the back of the growing tourist influx from Europe, the design and name inspiration of the new project has been derived from the iconic Mykonos Island, a popular tourist resort in Greece with a vibrant nightlife. Samana Developers is known for introducing new concepts in Dubai real estate that match

contemporary trends. “Samana Mykonos Signature” is one such property which brings the resort concept to the residential sector in Dubai. Tourists visiting Dubai will find it an affordable option as compared to staying at expensive hotels. The 24 retail units will fulfil the needs of the residents.

DUBAI’S GROWING TOURIST STATS

Dubai was named the world’s top destination in Tripadvisor’s 2023 Travellers’ Choice ‘Best of the Best’ Awards, outperforming other popular destinations including London, Bali, and Paris. The latest stats are showing

14.36 million visitors and tourists visited Dubai in 2022 with visitors growth up to 7.06 million. Total visitors in the month of January 2023 alone are 1.47 million, according to Dubai Tourism Stats.

“We believe today’s buyer is intelligent and has loads of options available to choose from. That is why we bring something new, sustainable, environmentally friendly yet affordable.

That’s the uniqueness of our Samana Mykonos project which was quickly sold out. I thank the buyers who trusted us, the network of brokers and the Samana team who work tirelessly. And we are now replicating, rather, launching an

enhanced version of our Mykonos project and we have named it Samana Mykonos Signature.”, said Imran Farooq, Chief Executive Officer of Samana Developers.

The B+G+M+8 Samana Mykonos Signature project, spanning over 419,947.25 square feet, will have 276 units and will be delivered in October 2025. The project features a host of amenities – infinity pool, leisure pool deck, swimming pool, kids pool, private swimming pools, green areas, health club, jacuzzi, steam room, kids play area, outdoor cinema, barbeque area, valet parking and 27/4 security.

COST EFFECTIVE OPTION FOR STAYCATIONERS, TOURISTS, VISITORS TO DUBAI

To give added value to investors, Samana Developers has introduced a new incomegenerating facility for its homebuyers.

Under Samana Holidays, the buyers can convert their apartments into holiday homes any time and sub-lease to tourists and visitors. The conversion into serviced apartments for subletting benefits the both sides – homeowner making an additional income; tourist tenant saving on excessive hotel charges, especially in the peak tourist season.

For example, if a unit is in holiday-home or AirBnB model, the owner can earn between 8% to 13% RoI. Also, the owner can get an additional 8% yearly RoI from the developer.

That is a double benefit to the investor. The projects at Samana Developers are designed to this model to maximum benefit to investors.

PAYMENT PLAN - 5 YEARS

Samana Mykonos Signature comprises 276 apartments that are studios, studios

with pools, 1 bedroom with pool, and 2-bedroom with pool. Apartment prices start from Dh624,000 (USD 169,913).

With a five-year payment option of paying 15% on booking followed by 60 months at just 1%, makes it flexible and viable options for those who are looking to move from the rented apartments to owning homes in Dubai. The project is scheduled for handover in October 2025.

“In Samana Mykonos Signature, we have created an Island lifestyle with plenty of retail areas which the residents can avail and entertain their guests. It encourages the community lifestyle and foolproof safety. With plenty of retail facilities available right at the ground floor, the end-users do not need to go out of the building for shopping, buy goods and services. It saves time and energy.”, Imran Farooq added.

DUBAI’S FLOURISHING GASTRONOMY SECTOR

Det’s Gastronomy Always On (GAON) survey reveals remarkable findings highlighting the city's diverse and authentic gastronomic landscape

The fourth Dubai Gastronomy Forum, organised by Dubai's Department of Economy and Tourism (DET), served as a significant industry event bringing together stakeholders and highlighting key culinary events, including a look back on the recently concluded 10th edition of the Dubai Food Festival 2023 and the latest Gastronomy Always On (GAON) survey results. The forum welcomed key stakeholders from across the gastronomy industry including restaurateurs, hoteliers and key industry specialists.

During the forum, DET also shared upcoming opportunities and plans with industry stakeholders in the gastronomy sector. These initiatives included a calendar of events, content

series, activations, and partnerships aimed at supporting and promoting the F&B industry. The goal is to strengthen Dubai's dynamic ecosystem, which already boasts over 13,000 restaurants and cafes, and to rally their support in further enhancing the city's year-round global gastronomy hub status.

The Gastronomy Always On (GAON) survey findings, which were unveiled during the forum, shed light on the positive trends in Dubai’s culinary scene, capturing the interest of industry stakeholders, diners and F&B innovators, and also unveiled DFF’s pivotal role in contributing to the flourishing dining culture in the city.

The survey findings showcased the festival's impact on the city's dining landscape, solidifying its role as a key contributor to the flourishing culinary scene. The results provided compelling evidence of the festival's ability to elevate the dining experience for residents, leading to an increase in their frequency of dining out.

The results speak volumes: an astonishing 61% increase in the average number of occasions per week, with residents now enjoying an impressive average of 2.9 dining experiences per week compared to the previous average of 1.8. This exponential growth demonstrates the festival's unmatched ability to captivate taste buds, enticing residents to explore

a myriad of culinary delights offered by the city's vibrant restaurant community. Furthermore, the survey emphasised the festival’s commitment to providing value for money to residents and visitors.

Residents now spend an average of AED 162 per week, or 51 AED per outing, when eating out, a testament to Dubai Food Festival’s efforts in ensuring that gastronomic delights are accessible to everyone, regardless of their budgets. This dedication enhances the city’s

reputation as a destination that offers exceptional value for money.

The survey also indicates a rise in dining in, with an increase of 17% in the number of occasions per week people order in rising from 1.7 to 2.0. The industry has actively embraced technology-driven services, promoting convenience and accessibility through online food ordering platforms. By adapting to changing consumer behaviour, the festival continues to provide a diverse range of authentic culinary experiences, even in the comfort of people’s homes.

Residents' high satisfaction levels with Dubai Gastronomy offerings were evident, with a mean score of 8.7 in Wave 3, representing an impressive

11.5% increase compared to Wave 2. Furthermore, the survey highlights a growing popularity of street food dining, which can be attributed to the festival's dedicated Street Food content, activations, and awareness campaigns.

The findings of the GAON survey and DFF results not only attest to the resounding success of both the industry and the festival but also reinforce Dubai's position as a renowned global culinary destination.

This achievement can be attributed to the unwavering dedication to presenting a wide array of authentic and affordable culinary experiences that cater to the city's multicultural population as well as visitors from across the globe.

FASHION’S FRONTIER UNLEASHED

MODE DUBAI'S INAUGURAL A/W EDITION SETS THE STAGE FOR A NEW ERA OF STYLE

Mode Dubai, the pinnacle of retail indulgence, is set to revolutionise the fashion scene with its inaugural Autumn/Winter edition from December 1st to 3rd, 2023. Style connoisseurs will converge at the vibrant Festival Arena in Dubai, immersing themselves in an exquisite selection of globally-sourced, cutting-edge fashion.

Mode Dubai transcends boundaries, offering visibility to prestigious international names which have been previously unavailable in the UAE and to promising emerging boutiques within the region.

The event will seamlessly blend diverse styles from the fashion world, featuring luxury wear, footwear, accessories, and jewellery, with offerings from the beauty

space including a nail bar, brow station, and makeover station.

The three-day event promises an engaging experience with insightful interviews, thought-provoking panel discussions, and six daily captivating catwalk shows. The first three runways will be Mode trend shows, where each look will creatively combine pieces from various designers while the other three will feature individual designers.

Both sets of shows will offer a unique twist, allowing attendees to "shop the look" directly off the runway. This provides an unparalleled opportunity for fashion enthusiasts to embrace the latest styles showcased by talented designers from around the world.

Beyond the catwalks, Mode Dubai sets an electric ambiance with world-class DJs, ensuring an unforgettable journey. Indulgence is paramount, with premium food and beverage options for guests to savour as they explore over 150 iconic brands.

Mode Dubai's mission is to inspire fashion enthusiasts with newness, creating opportunities for discovery within the realms of fashion and beauty, and foster investment in the dynamic fashion and design space.

With its lively atmosphere, dynamic shows, engaging discussions, and incomparable shopping experience, Mode Dubai is set to redefine the fashion landscape in the UAE this December.

FAURÉ LE PAGE BRINGS BACK THE ICONIC “PARADE” BAG

A year ago, French luxury brand Fauré Le Page opened the doors to its first ever boutique in the Middle East, debuting at the Fashion Avenue of The Dubai Mall. Founded in 1717 during the early reign of King Louis XV, the House of Fauré Le Page began as a firearms and swords manufacturer for the French Royalty, evolving to create an iconic portfolio to luxury bags, leather accessories and so much more.

The Middle Eastern audiences have been longstanding fans of Fauré Le Page, with a particular penchant for timeless classics like the stunningly structured “Parade” Bag marked by quality craftsmanship that beautifully melds leather and canvas, or alligator and canvas on the exotic skin pieces.

Previously discontinued, The House has listened to the ongoing requests of their customers and is delighted to announce that it is bringing back the “Parade” Bag.

Now available exclusively at Dubai Mall’s Fashion Avenue, the “Parade” Bag will come in 2 sizes: 19 and 23, and 5 colours: Rouge Ivresss, Bleu Paris, Vert Empire, Steel Grey, and Brun. In addition, there will be a few limited pieces in exotic alligator skins.

BEAUTY

YOUMI BEAUTY ANNOUNCES THE RESTOCK OF BEST-SELLING HAIR CURLING KIT

Youmi Beauty, the acclaimed, Dubaibased professional beauty and hair care brand founded by mega beauty influencer and businesswoman Youmna Khoury, is announcing the highly anticipated restock of its famed Hair Curler Kit, which previously sold out within a week of its initial launch.

The Hair Curling Kit, launched in January, along with the Hair Dryer Kit and Hair Brush, is expertly engineered for flawless, salon-worthy results.

The kit has proved to be a best-selling product amongst the brand's famed contact lenses, eyelashes, and hair extensions. The highly sought-after

curling kit features an extended barrel, perfect for extensions or naturally long hair to achieve a professional blow-dry effect from home. The long barrel is coated in ceramic, helping to seal the hair cuticle, prevent frizz and enhance shine. Its longer length ensures that even the very ends of the hair are heated to create lusciously balanced.

LOOKFANTASTIC: PREP YOUR LOCKS FOR FUN IN THE SUN

Compliment your summer skincare routine with SPF hair essentials to make sure your locks stay protected and healthy in the sun. Discover LOOKFANTASTIC’s guide to the best hair oils with SPF that save your hair from dryness and heat damage. Minimise the effects of sun exposure and enrich your hair for the sunny days ahead!

L'ORÉAL PROFESSIONNEL MYTHIC OIL ORIGINAL OIL

Nourish your hair from root to tip with the L'Oréal Professionnel Mythic Oil Original Oil. The innovative hair oil works as heat protection as well as for smoothing down the appearance of dry hair or split ends, making it highly versatile. A uniquely blended cocktail of powerful yet kind-tohair oils, such as Argan, Black Cumin, and Avocado, drench the hair in moisture, locking in hydration to create the illusion of flowing locks with enviable bounce and shine.

COLOR WOW POP & LOCK HIGH GLOSS FINISH

Add mirror-like shine to your style with Color Wow's Pop and Lock Gloss Finish; a weightless hair spray that delivers the conditioning benefits of oil and the radiancereviving properties of a serum.

AVEDA

NUTRIPLENISH MULTI-USE HAIR OIL

Formulated using the goodness of five powerful oils, the Aveda Nutriplenish Multi-Use Hair Oil leaves locks looking revived. Helping to hydrate and moisturise strands, hair will be left feeling softer with more shine and vitality, giving you a glossy mane bursting with the appearance of health.

GOLDWELL KERASILK CONTAROL RICH PROTECTIVE OIL

Refine frizzy, hard-to-manage tresses with the Goldwell Kerasilk Control Rich Protective Oil; a nourishing dry oil that smoothens unruly locks whilst simultaneously offering protection from humidity, frizz, and heat.

SUMMER SIZZLE

DISTANCE DIAMOND COLLECTION FROM ETIKA JEWELS

Etika Jewels’ newest Distance Diamond collection adds elegance and contemporary edge to any summertime look. Featuring classic pavé styles, each piece in this collection is a must have for the season.

The collection is designed with gold and lab grown pavé diamonds set apart, reminiscent of stars in the night sky. Each item from this collection would pair well with any laid-back summer gathering, from garden parties to seaside gatherings. These ethically made pieces are a perfect addition to celebrate the magic of summer.

SOLITAIRE DIAMOND RING DISTANCE BAND

This minimalist ultra-thin band is the perfect blend of 18k gold and diamonds, and features a hidden halo complete with gold and lab grown diamonds. AED 6,542 – AED 33,947

DIAMOND DISTANCE THIN STACKING RING

This minimalist stacking band can be worn alone, or paired with some other statement pieces that makes for a tasteful stack. It features 7 lab grown diamonds, set in 18K gold. AED 1313

DIAMOND DISTANCE HOOP EARRINGS

These textured hoop earrings feature 22 lab grown diamonds set in 18K gold, making them a perfect addition that exudes understated glamour and versatility. AED 3,980

WORLD'S FIRST CENTRAL FLOATING TOURBILLON KROSS STUDIO’S KS 05 TIMEPIECE COLLECTION

Kross Studio launches a groundbreaking new KS 05 Timepiece Collection, marking two significant firsts for the renegade Swiss manufacturer: it is the first collection issued solely by design studio outside of any partnerships or collaborations; and its central floating tourbillon movement heralds a worldfirst technical advancement, the first of Its kind In the luxury watch industry.

Since the brand's founding in 2020 by Marco Tedeschi, Kross Studio has made significant strides in the world of luxury timepieces, shaking up traditional notions with the manufacturer's radical designs and skillful yet wholly unique new applications of Swiss craftsmanship.

In an impressively short span of time, Kross Studio forged a pioneering

partnership with Lucasfilm Ltd. and the entertainment giant's beloved Star Wars franchise, becoming the first luxury watch brand to do so.

Kross Studio followed this remarkable debut by launching yet more stunning pop-culture inspired collector sets in collaboration with other global entertainment titans, Including Warner Bros. Discovery, HBO and DC Comics. Over the course of these projects the brand unveiled six distinctive watch movements, each tailored precisely to their intended timepieces.

The KS 05 collection showcases Kross Studio's passion for exceptional engineering with its striking and uniquely constructed movement. At its heart is the caliber KS 7'005, a manualwinding central floating tourbillon – a

world-first achievement in which Kross Studio takes great pride. Comprising 220 components and 27 jewels, this movement operates at a frequency of 21,600 bph (beats per hour), or 3 Hz, and boasts a power reserve of 120 hours or 5 days, ensuring optimal accuracy and longevity.

The diameter of the barrel, wider than the watch's radius, is placed on the central axis of the movement and the tourbillon sits atop it, offering a sublime view of its intricate mechanics. The barrel, the tourbillon cage, and the balance wheel are all co-axial, ensuring smooth operation.

The floating tourbillon, a feat of horological prowess, showcases a cage crafted from grade 5 titanium, chosen for its high strength and light weight.

The result is an ultra-lightweight tourbillon cage. The time display mechanism operates peripherally, working around the barrel and the tourbillon mechanism. The peripheral display orbits 360 degrees around the tourbillon, and the reduction ratio between the hour and minute is achieved through a planetary system mounted on two ceramic ball bearings.

The case is made from Grade 5 titanium, a bio-compatible material that surpasses stainless steel in terms of strength and durability, underlining Kross Studio’s commitment to using the most advanced materials in the industry.

The KS 05 collection offers a trio of striking and precious dial variations, each unique iteration composed of several elegant and functional outer and inner sub dials. The dials are crafted from black or blue aventurine glass or natural stones

including turquoise, jade, and obsidian, among others.

With its new KS 7'005 caliber, the heart of the new KS 05 timepiece, Kross Studio continues to redefine the luxury timepiece industry. This manual-winding central floating tourbillon, a world-first, combines exceptional engineering and meticulous craftsmanship.

The KS 05 Collection encapsulates Kross Studio's aptitude for revolutionary timekeeping while maintaining the core principles of traditional watchmaking.

This collection heralds a transformative era in luxury timepieces, effortlessly merging artistic craftsmanship, pioneering engineering, and distinctive personal expression. Each variant is restricted to 10 numbered pieces, rendering each timepiece a limitededition masterwork.

LOOKFANTASTIC’S GIFT GUIDE

LOOKFANTASTIC unveils a selection of bestsellers, that make the ideal presents for your loved ones. Spoil your friends and family (or yourself) with a myriad of iconic fragrances – ranging from the glorious Mugler Alien Goddess Set to bold notes of Diesel Spirit Of The Brave Intense or Ralph Lauren Polo Deep Blue Eau de Parfum – available on LOOKFANTASTIC.

RALPH LAUREN POLO DEEP BLUE EAU DE PARFUM

Delve into the mysterious depths of the ocean, this fragrance opens with a wave of invigorating Bergamot, Hawaiian Green Mango, and Grapefruit, complementing a revitalising spray of CristalFizz™, a unique aquatic ingredient that intensifies the freshness of the top notes.

CACHAREL EDEN EAU DE PARFUM

Step into a luscious green garden illuminated by sparkling summer sunshine. A beautiful addition to any dressing table, this luxurious floral fragrance is housed in a jade green bottle with gold detailing. Top notes of delicate Water Lily, Lotus Flower, and radiant Mandarin illuminate a fruity heart of Melon and Orange Blossom.

DAVIDOFF RUN WILD EAU DE PARFUM

Discover the freshness from the wild, inspired by wide-open spaces. Crafted with precious and noble notes, this juicy yet floral fragrance spreads the addictive scent of freedom. The juiciness of Pomegranate and Pistachio Cream, blended with precious Jasmine Absolute and Sand Flower releases a delicate freshness.

LACOSTE POUR FEMME LÉGÈRE EAU DE PARFUM

Lacoste Pour Femme is an elegant woody-musky perfume that embodies the free spirit of today's women. Beautifully feminine, the fragrance is at once energetic and uplifting. Top notes of radiant Mandarin and Bergamot, Grapefruit, Pink Pepper, and Black Currants.

HUGO BOSS BOTTLED EAU DE PARFUM

Fierce and unapologetic, the fragrance opens with captivating notes of crisp, ripe Apple, Bergamot, and fiery Black Pepper. The cocktail of scents exudes certainty and a sense of self, encouraging you to express your identity in a manner that is truly honest and authentic. A warm, robust heart of Chestnut, invigorating Cardamom, and lively Cinnamon conjures more homely, humble visions, striking the perfect balance between power and sophistication.

INTRODUCING EILISH™, THE DEBUT FRAGRANCE FROM BILLIE EILISH.

Billie has been obsessed with scent her entire life, from a fascination with perfume bottles as a child to collecting hundreds of fragrances as she toured the world. To bring her first signature fragrance to life, she was intimately involved in every step of the process and had full creative control - from the creative vision to the bottle design, the packaging, the campaign, and of course, the scent itself.

Eilish is a captivating Amber Gourmand that attracts you with a warm, cozy scent that feels like home no matter

where you are. The fragrance opens with sugared petals, accented by juicy mandarin and red berries. The heart of the fragrance unfolds with soft spices, rich cocoa, and creamy vanilla.

The scent is anchored by base notes of warm musks, tonka bean, and sleek woods. The bottle is inspired by Billie’s favorite parts of the body: the chest, neck, and collarbone, and is gilded in beautiful amber-bronze.

“Billie Eilish is a singular talent and the voice of a generation. She has a vision

in everything she does that is unique, disruptive, and authentically hers. Partnering with Billie was natural for Parlux because we can bring a vision to life like no one else, and we were equally excited to be on this journey together.”

- Lori Singer, President, Parlux

Ltd

Eilish is vegan, cruelty-free, and made with clean ingredients.

Priced at AED 295 for 100ml, Eilish is available for purchase at Debenhams Middle East and LAYAL Beauty.

“I wanted it to feel like a warm embrace.

Like what it feels like to feel your blood rushing through you. It’s a scent that I’ve been chasing for years and years and years. It’s my favorite smell in the world.”

- Billie Eilish

TECHNOLOGY TRENDS

Many consumers across the world are looking for the perfect gift for their friends and family. Natasha Dury, Curator of New Technology Trends brings you the latest gadgets to gift loved ones.

HUAWEI MATE50 PRO

First up is the HUAWEI Mate50 Pro, Huawei’s latest flagship smartphone. It has set the bar high for smartphones with an iconic Symmetrical Space Ring design that oozes elegance and Ultra Aperture XMAGE Camera that captures life’s beauty. The HUAWEI Mate50 Pro will allow you to take breathtaking photos in any situation. It also gives you the incredible protection of the ten times more durable and ultrareliable Kunlun Glass. This premium smartphone features a 6.74-inch HUAWEI FullView Display, ensuring a seamless and immersive user experience. You will also get to experience the streamlined and effortless user experience of EMUI 13.

PANASONIC 4K PL-MOUNT STUDIO CAMERA

Panasonic Marketing Middle East & Africa (PMMAF) reveals the AK-PLV100GSJ 4K studio camera with a 5.7K Super 35mm sensor and PL mount. Audiences have grown accustomed to high quality video content from their streaming platforms, and their expectations of sports broadcasts, local news segments and streamed services will only grow. Recognizing this trend, Panasonic is launching the AK-PLV100GSJ studio camera to help production teams make their content more exciting and engaging.

The AK-PLV100GSJ is a fully-enabled system camera, and is compatible with the AK-HCU250 and AKUCU600 camera control units, making it a companion to existing B4 mount camera systems. To capture cinematic video, simply swap the existing camera head with the AK-PLV100GSJ.

ACER ECO-FRIENDLY WI-FI 6E MESH ROUTER

Acer introduces the Acer Connect Vero W6m mesh router, its first eco-friendly Wi-Fi 6E router that incorporates post-consumer recycled (PCR) materials in its chassis and features an Eco mode for efficient energy consumption. The router is powered by a quadcore 2 GHz processor and includes a bundle of enhanced connectivity, coverage, and security features.

The Wi-Fi 6E router also gives great importance to data protection and security as it is the first router to pass EU EN 303 645 (RED) Cyber Security Standards. Designed with the environment in mind, Acer’s commitment to reducing CO2 emissions is reflected in every aspect of the device, from its chassis to energy-efficient features. It also utilizes 100% recyclable paper in its packaging.

WESTERN DIGITAL MY PASSPORT SSD

If your mom is always eager to show family photos or even reminiscence old memories, you want her to have a place where all of it is safely stored and accessible without any hiccups. The WD My Passport SSD is the best choice for her, especially since accelerated performance means she will be saving, sharing and viewing photos and videos faster than ever. Apart from blazing-fast transfers, password protection with hardware encryption for content security, its simple backup solutions make it easy for all mothers to keep their photos and videos safe. The WD My Passport SSD is a great accessory to carry around, thanks to its stylishly designed unit, that comes in a range of attractive colors that fit her lifestyle, from the elegant sedate black, grey, and silver, to the more trendy red and gold.

The WD My Passport SSD comes with high read and write speeds with up to 1050MB/s2 and write speeds of 1000MB/s and incredible storage options of up to 2TB.

NEW JIDU SHOWROOM IN SHANGHAI WORLD OF JIDU

JIDU is a joint venture between Chinese tech giant Baidu and car manufacturer Geely. In 2021, the company made history with the launch of its hyper-intelligent, AI-driven, autonomous ROBOCARs. We were commissioned to design the world’s first showroom for the brand to showcase all JIDU’s latest models. Our goal was to create an immersive portal that teleports visitors straight into the JIDU universe.

The showroom consists of three areas on the first floor of a luxury shopping centre in Lujiazui Financial Centre, which can be accessed from the outside as well as through the shopping centre. A vibrant JIDU logo on the exterior façade arouses curiosity for the brand and draws visitors into the world of JIDU. The two entrances are connected by a tunnel that displays a large-scale multimedia installation. Moreover, the digital content and the

lighting of the portal are constantly in motion, responding to the movements of visitors.

The journey into the future begins in the café, a cubic foyer with two openings that reveal a first glimpse of the different ROBOCAR models. Here, customers are welcomed by JIDU brand ambassadors with a refreshing drink before coming into contact with the cars for the first time. Inspired by the metallic finish of the ROBOCARs, the display area also has a metallic appearance.

Against this background, the vehicle models are presented as approachable objects of desire. Visitors experience the tingle of encountering true pioneering technology for the first time – and arriving in the future.

The event area offers a forum for events, film presentations and exchange. With square grids on the wall and ceiling and cube seating dotted about, we play on a pixel theme that evokes associations with computer games, technologies and AI.

The journey continues in the studio area, where potential buyers can delve deeper into the world of JIDU. Car parts,

colour samples and material variations are presented at an oversized table in characteristic JIDU purple.

Future ROBOCAR owners can individualise their car here, which is projected live on a large screen before their eyes. The journey

ends in the VIP salon and in a one-to-one sales talk with a brand ambassador. It is only a matter of time before buyers can watch their ROBOCAR leave the garage here on a large screen, drive up to the showroom on autopilot and be ready to take them on their virgin drive.

H&M HOME PRESENTS VIBRANT SUMMER DÉCOR FOR THE OUTDOORS AND INDOORS

H&M HOME is inviting you outdoors after a long indoor season. Celebrate the warmth and light with expressive statement summer essentials to decorate your outdoor space and prepare for your upcoming summer vacation by the sea — all encapsulated by energy, vibrancy, and joy.

H&M HOME presents everything you need for a colorful summer, from vases and bedding to beach towels and beach bags.

With summer around the corner, H&M HOME introduces a vibrant season of sizzling colours that spark joy. Hot hues are the main theme for the summer of

2023 — from hot pink and orange to green and blue.

Inject a pop of colour with our new patterned throw and mix leaf-printed cushions with solid-coloured ones. Curvaceous vases in orange and white add extra detail, alongside striped candles, and our new candle holders in a variety of colours.

Colourful dining will dominate this summer down to every detail. H&M HOME’s new swirl-patterned tablecloth is the perfect foundation for every meal. Multi-coloured plates and serving platters add charm and vitality alongside

stackable glasses in various colours and vases in blue glass. Shell-shaped serving bowls in two sizes and bright napkins add to each mealtime experience.

When it’s time to go for a swim, pack everything you need in one of the iconic H&M HOME striped beach bags. This season you’ll find them in green, blue and yellow. Add our classic striped beach towels or mix it up with our new checkered bath towels.

For a more understated beach look, bring our hammam-inspired beach towel in thin monochrome stripes and the black and white beach towel with a geometric

print — both also come in white and red. And when you’re back home, rest in our new lounge chair and folding stool.

KEY PIECES

• Cushions covers for the win! Mix and match solid colours with palm tree and flower prints, and add in our new throw in shades of pink, white, orange and yellow for an additional colour pop.

• Sculptural tall vases in bright orange or classic white are the perfect details for both indoor and outdoor decoration.

• For an eclectic feel, scatter brightly coloured candle holders on your dining or

coffee table. Colours include light green and peach.

GENERAL INFORMATION

• When it’s time to rest, make your bed in our new summer check-printed bedding in a white, orange and pink colour scheme. Or go for the hot pink set for a real bedroom impact.

• Colourful dining is this summer’s thing — set your table with a swirl-patterned tablecloth, add stylish jute placemats, mix pink and orange plates with blue and green ones, and serve your drinks in stackable glasses in a variety of colours.

Add cheery drink markers in various shapes, from flowers to leaves, multicoloured napkins and shell-shaped serving bowls for that extra touch.

• The must-have H&M HOME striped beach towels are back, this time in pink, orange, green and blue hues. Match them with striped beach bags in yellow, blue and red.

• The summer checks can also be found on the beach towels in two colour combinations: white, orange and pink and white, green and blue.

NEW RIVA 82’ DIVA

THE FLYBRIDGE WITH ENDLESS OUTDOOR SPACE

Creative genius never rests and Riva, a globally famed nautical icon, has been a perfect demonstration of this for over 180 years. A creative forge turning out iconic boats from 8 to 90 meters in length, every one unique but all sharing the signature aquamarine blue that makes them unmistakeable, Riva once again shows its extraordinary creative vitality by launching Riva 82’ Diva, the new flybridge built to open a new chapter in the history of the category.

Launched in La Spezia, at the shipyard

where 76-to-130-foot models are built, the Riva 82’ Diva joins the sumptuous range of flybridges –including huge successes like the Riva 90’ Argo, Riva 102’ Corsaro Super, Riva 110’ Dolcevita and Riva 130’ Bellissima – bringing to market not only a new boat size but also a revolutionary approach to the use of space.

Like the splendid creations that have preceded it in the last 27 years, Riva 82' Diva bears the unmistakeable mark of Mauro Micheli and Sergio

Beretta, founders of Officina Italiana Design, in collaboration with the Strategic Product Committee led by Piero Ferrari and the Ferretti Group Engineering Department.

Riva 82’ Diva offers a new concept of both interior and exterior space, in which each environment is masterfully designed to optimise its use of space and functionality.

The outdoor areas are undoubtedly the key focus of this yacht, designed to put guests in close contact with the

sea and let them enjoy the cruising experience in spaces of unprecedented dimensions for the category, starting with the 40-square-meter flybridge, one of the largest for this size of yacht.

Thanks to these generous dimensions, each living area on Riva 82’ Diva flybridge has its own dedicated space: the lounge with dinette and bar in the centre, protected by a carbon fibre hard top with glass panels, the sunbathing area forward

and another lounge area aft. Down on the main deck is the boat’s main attraction, the spacious stern beach club characterised by two large bulwarks that swing down to create lateral terraces, increasing the area’s width by 3 meters.

In the centre of the beach club, under the large sundeck, a garage can accommodate a jet tender of up to 3.45 m and a seabob. Forward of the beach club is the raised cockpit fitted with facing sea-view sofas, providing an unprecedented living area of nearly 35 square metres.

The interiors offer new solutions combining the best in terms of design and comfort: in the saloon, the cockpit-level living space precedes the panoramic dining area, which is raised to mark out the settings visually without actually separating them.

The galley, which leads to the helm station and, via the port-side external walkway, to the forward lounge area, is at the forward end of the main deck and is designed either to be closed off from or to open out onto the dining area in order to create a seamless space.

Even the stair well connecting to the flybridge is part of the decor thanks to glass walls that dissolve the visual barrier between interior and exterior.

The lower deck has 4 cabins – 3 guest cabins with ensuite bathroom and the full-beam owner’s cabin aft –accommodating up to 8 guests.

The crew quarters - two separate cabins with a total of three bedsare amidships and accessed by a dedicated walkway on the side of the superstructure to guarantee complete privacy for both the owner and guests.

With an overall length of more than 25 meters and a maximum beam of over 6 meters, the agile beauty of Riva 82’ Diva is simply unique.

The unmistakeable features of her predecessors – such as the low and sporty profile of the superstructure –work with innovative new solutions, like the higher and safer lateral gunwales with painted composite profiles instead of traditional stainless steel handrails – to breathe life into a yacht without precedent.

On the new Riva 82’ Diva, the owner can decide whether to install a pair of MAN V12 1800 engines delivering a top speed of 29 knots and a cruising speed of 26 or two MAN V12 1900 engines for a top speed of 31 knots and a cruising speed of 27 (provisional data).

The first unit will make its official debut at the Cannes Yachting Festival 2023.

ESSENTIAL HOSPITALITY SERVICES

Red Sea Global partners with Saudi Airlines Catering Company

Red Sea Global (RSG), the multiproject developer behind the world’s most ambitious regenerative tourism destinations, The Red Sea and Amaala, has awarded two major contracts to Saudi Airlines Catering Company (SACC).

With the partnership in place, SACC will design, build and operate a Central Production Unit (CPU) for catering services for employee meals, as well as laundry services for The Red Sea destination including employee uniforms and hotel linen.

The agreements were signed in Riyadh in the presence of John Pagano, Group CEO of RSG, and Wajdy M. Al-Ghabban, CEO of SACC. A number of senior executives from Red Sea Global as well as SACC's

Chairman of the board of directors and other members of the Board and executives were also in attendance.

As a cornerstone of Saudi Arabia’s Vision 2030, RSG is playing a critical role in diversifying the economy and creating opportunities for Saudi nationals to break into the tourism sector.

As part of the 70,000 jobs that The Red Sea destination will create once fully operational, this collaboration will offer more than 500 new industry roles for talent within the Kingdom.

Mr. Mohammed Al-Sarhan, Chairman of Saudi Airlines Catering Company, expressed his pride alongside the board of directors, executive management, and all

employees in this significant milestone for the company.

He emphasized that these two contracts mark the beginning of a strong strategic partnership with Red Sea Global, aimed at enhancing joint efforts to serve the tourism industry in the Kingdom and solidify its position on the global tourism map. This partnership aligns with the goals of Vision 2030, reflecting an ambitious nation, a vibrant society, and a thriving economy.

The partnership comes as RSG prepares to welcome the first guests to The Red Sea later this year. Upon full completion in 2030, the destination will have 50 hotels, with up to 8,000 hotel rooms, as well as residential properties and villas.

EMIRATES FLIGHT CATERING PATNERS WITH GMG TO PROVIDE READY-TO-GO MEALS

GMG, a global well-being company operating leading brands across sport, everyday goods, health and beauty, properties, and logistics sectors, in partnership with Emirates Flight Catering, has launched an exclusive range of highquality on-the-go meals.

The UAE government has been promoting healthy eating and has launched awareness campaigns to encourage consumers to make better food choices.

Expanding on this vision, Emirates Flight Catering and GMG’s Everyday Goods – Retail division have come together to supply freshly made food to GMG's network of retail stores nationwide. This is the first time that Emirates Flights Catering has partnered with a retail giant to provide ready-to-go meals.

This ready-to-go meals sector in the UAE

has been expanding rapidly due to various factors, such as increasing urbanization, changing demographics, and a rise in the number of working professionals and expatriates.

These meals are prepared with the highest quality ingredients, with a menu curated by experienced Emirates Flight Catering chefs. The entire range is also packed in recyclable materials as part of GMG's commitment to sustainable food packaging. Both partners have committed to consistently monitor customer feedback and incorporate this into the current and new meals being developed.

In addition, Emirates Flight Catering is playing an integral role in supporting Everyday Goods on-ground store teams, training in food preparation, and customer service. Some ingredients will be sourced

from Bustanica, the world's largest hydroponic farm, recently established by a joint venture between Emirates Flight Catering and Crop One Holdings Inc., an industry leader in technology-driven indoor vertical farming.

Everyday Goods incorporates GMG's home-grown food brands, food retail stores, and distributed brands covering the entire food consumption chain from 'farm to fork.'

It includes meat, seafood, Himalayan pink salt, herbs and spices, sausages and cold cuts, butchery, and marination, bringing brands such as Farm Fresh, Chef's Choice, Klassic, Sapora, Noor Al Islami, RUH, and Quality 1st Choice to UAE consumers. Its supermarket brands include Géant, Franprix, Monoprix, and monop, and the recent acquisition aswaaq.

PRESERVING AUTOMOTIVE HISTORY

THE MALTA CLASSIC CAR MUSEUM

By Shereen Shabnam

In the heart of the Mediterranean lies a hidden gem for automobile enthusiasts and history buffs alike—the Malta Classic Car Museum. During a recent visit to Malta, I found this gem of a place nestled in the picturesque town of Qawra.

The museum is a haven for vintage car lovers, offering a remarkable collection of classic vehicles that showcase the evolution of automotive engineering and design. Stepping into the Malta Classic Car Museum is like embarking on a journey through time, where the past comes alive and showcases the beauty of a bygone era.

The Malta Classic Car Museum is the brainchild of car enthusiast Carol Galea who recognized the need to preserve and celebrate Malta's rich automotive heritage. The dedication and commitment to showcasing the history and craftsmanship behind classic cars is remarkable and reflects a pure love for vintage automobiles.

Walking through the museum's doors, I noticed an impressive array of meticulously restored vehicles that spans several decades, from the early 20th century to more recent classics, representing various marques and models

from around the world. Each car tells a unique story, capturing the essence of the era in which it was crafted.

Among the highlights of the museum is a stunning display of pre-war vehicles, including an immaculate 1930 Bugatti Type 35. These magnificent automobiles serve as a testament to the craftsmanship and engineering prowess of a bygone era.

Moving through time, visitors are transported to the golden age of American muscle cars, with iconic models taking center stage. These powerful machines

evoke a sense of nostalgia, reminding visitors of the rebellious spirit and freedom that defined an era.

Not limited to four-wheeled treasures, the museum also houses an impressive collection of motorcycles, showcasing the evolution of two-wheeled engineering and design. From vintage Harley-Davidsons to sleek Ducatis, these motorcycles offer a glimpse into the thrilling world of biking history.

Beyond its stunning exhibits, the Malta Classic Car Museum is committed to educating visitors about the historical

and cultural significance of each vehicle on display.

Engaging multimedia displays, informative placards, and knowledgeable guides provide visitors with a wealth of information, ensuring a captivating and educational experience for all. The museum also has a vast memorabilia collection, jukeboxes and even vintage clothes from the past.

The Malta Classic Car Museum actively engages with the local community, offering educational programs for schools and collaborating with other cultural

institutions. By fostering a love for classic cars among the younger generation, the museum ensures the preservation of this rich automotive heritage for years to come – I know my daughter would have loved browsing through the museum as much as I did.

The Malta Classic Car Museum stands as a testament to the enduring allure of classic automobiles. Through its captivating collection, educational initiatives, and community engagement, this museum not only celebrates the past but also inspires future generations to appreciate automotive history.

STYLISH, FUNCTIONAL AND HYBRID EFFICIENT

ALL-NEW INNOVA 2024

By Shereen Shabnam

The all-new Toyota Innova offers customers a class-leading hybrid electric model that combines versatility, comfort, functionality, and efficiency. As an avid automotive enthusiast, I had the opportunity to experience the latest Innova firsthand and was impressed by its sleek design and advanced features that cater to the needs of the larger families in our region.

The Toyota Innova has undergone a remarkable transformation in design,

transitioning from a traditional MultiPurpose Vehicle (MPV) to a more dynamic SUV-like appearance. The shift from a body-on-frame structure to a new monocoque structure has contributed to its sophisticated façade.

The high-lifted and powerful stance of the Toyota Innova, along with its dynamic side silhouette, catches the eye and exudes confidence. The Innova's design combines aesthetics with on-road comfort, making it a stylish and customer-friendly vehicle.

Toyota has seamlessly integrated its expertise in hybrid electric vehicle (HEV) development into the Innova, ensuring exceptional efficiency without compromising quality, durability, and reliability.

The hybrid electric system is paired with an Electronically Controlled Continuously Variable Transmission (e-CVT) and achieves an impressive fuel consumption rate. The Innova's hybrid electric batteries are continuously charged through various

means which makes the vehicle an ecofriendly choice.

The all-new Toyota Innova offers a range of drive modes to enhance the driving experience. Drivers can choose from NORMAL, ECO, and POWER modes to suit their preferences, as well as an EV mode for emission-free driving.

We experienced a comfortable and smooth ride, thanks to its focus on supreme comfort and performance.

The interior is thoughtfully designed, providing optimum comfort and convenience for all occupants. Passengers can enjoy features such as an 8-inch touchscreen multimedia system with Apple CarPlay® and Android Auto™ compatibility, a Multi-Information Display (MID), and intuitive operating equipment.

The new Toyota Innova is designed to accommodate up to eight people, with three rows of seats that can be adjusted to prioritize passenger comfort or cargo space.

The second-row seats can be chosen as either a bench or captain seats

configuration, and the second and third rows can be folded individually or together, offering versatile layouts to suit various needs.

The vehicle also features numerous storage compartments and a range of charging options for smart devices. In terms of safety, the Innova is equipped with an array of advanced features. Overall, we found the all-new Toyota

Innova impressive with its hybrid electric technology, sleek design, and an array of advanced features.

It offers a comfortable and eco-friendly driving experience, making it an ideal choice for those seeking sustainable mobility. Whether you prioritize versatility, efficiency, or advanced technology, it delivers on all fronts.

THE UK NEEDS HYDROGEN TO ACHIEVE ITS NET ZERO GOALS

By Harsh Pershad, Head of Hydrogen at Tevva

The UK Hydrogen Strategy estimates that to meet Net Zero aims by 2050, hydrogen will make up 20-35% of the UK’s final energy demand (250-460 TWh a year). Hydrogen therefore has a critical role to play in the decarbonisation of industry, power, heat and transport. Is the UK really doing everything it can to maintain momentum and realise hydrogen opportunities?

Tevva’s area of expertise - transport - will have a critical role to play in our country’s decarbonisation goals. Worldwide around a fifth of CO2 emissions comes from trucks, and both McKinsey and the Hydrogen Council believe the most competitive use of hydrogen lies in decarbonising trucks.

Trucks using batteries or hydrogen fuel cells instead of diesel engines will indeed need to make up the vast majority of new sales by 2040 under plans to reduce CO2 emissions from medium- and heavy-duty vehicles. Yet only around 700 trucks that run on batteries or fuel cells were sold in Europe last year - about 0.2% of the total.

The good news is that the economics of owning and operating electric and hydrogen trucks, their total cost of ownership or TCO, are improving rapidly. And with diesel truck prices set to increase with Euro 7, electrification of our sector could happen sooner than previously thought.

Yet there are still serious challenges around the lack of hydrogen refuelling stations and the fact that most fleet operators have no experience of hydrogen, in addition many hydrogen suppliers have no experience of truck fleets.

As an early adopter and developer of hydrogen technology, Tevva is playing an important role in demonstrating the potential for hydrogen electric trucks.

We showcased our concept prototype 7.5t and 19t hydrogen electric trucks at the IAA in Hanover last year and have been encouraged by the high level of interest in these dual energy vehicles.

In January we took the 7.5t prototype on a ‘border run’ to Berwick-on-Tweed, England’s northernmost town. On the way up we stopped at an Element 2 refuelling station in Teesside, and the return journey saw us cover almost 350 miles without needing to stop at all. This was made possible by the truck’s hydrogen fuel cell which tops up the range-extended vehicle’s lithium battery when needed.

Still, there is an urgent need for a more comprehensive hydrogen refuelling network in the UK, and the speed and scalability of hydrogen refuelling systems will be crucial to adoption while keeping costs under control.

Element 2 is doing great work in this space. They are in the process of putting a skeleton network in place with 100 miles between each refuelling station, giving confidence to any haulage company that is considering hydrogen electric trucks.

Today the UK has pockets of Megawatt (MW)-scale hydrogen activities that are evolving alongside ambitious proposals for Gigawatt (GW)-scale low carbon hydrogen clusters by 2030. Learning from initiatives in Europe, Asia and North America, as well as the UK’s own experiences, coordination is vital to minimise costs and maximise the benefits of hydrogen infrastructure.

The opportunity is now for UK central, regional and local Government bodies and industry to plan and invest jointly

to grow hydrogen transport systems holistically.

The UK does have a supportive and growing hydrogen ecosystem with many public bodies, new and established companies, universities, and others building their hydrogen capabilities and strategies.

However, the experience of individual organisations and maturity of crossindustry collaboration in dealing with hydrogen systems is typically orders of magnitude lower than for traditional fossil fuel systems.

Therefore, in the short term early adopters need more support to overcome the limited infrastructure and complexity of supply chains, higher unit costs, and long or uncertain lead times for hydrogen products and services.

As low-carbon hydrogen becomes cheaper and more widely available, hydrogen refuelling has the potential to become as simple as diesel refuelling is today. We are committed to making hydrogen convenient, affordable and sustainable for truck fleet operators. Achieving the UK’s net zero goals depends on it.

MASTERING AUDIENCE TARGETING THE POWER OF PRECISION IN PR

By Shereen Shabnam

If there is one thing I have learnt being in the PR and media landscape for over 20 years in this region, it’s the importance of targeting the right audience for clients.

Being with the top two PR agencies in the UAE and then working under the guidance of an ex-CEO of Saatchi and Saatchi drove home the message of targeting the right people early in my PR career. Later, as an in-house PR for over 6 years

in a creative environment, the same message was key - In the realm of public relations (PR), one of the most essential techniques for success is audience targeting. Gone are the days of mass messaging in hopes of reaching the right people.

Today, precision is key. By identifying and understanding your target audience, PR professionals can craft tailored messages that

resonate, create meaningful connections, and drive desired outcomes.

In this blog post, I will explore the significance of audience targeting as a PR technique and delve into the benefits it offers both from experiences in my PR career and now as a journalist supporting up to four PR agencies regularly with their messaging to media and stakeholders.

DEFINING YOUR TARGET AUDIENCE

Before embarking on any PR campaign, it is crucial to define your target audience. Start by analyzing demographics, psychographics, and behavioral characteristics of your potential audience. Who are they? What are their interests, values, and pain points? By answering these questions, you can develop a clear picture of your ideal audience, enabling you to tailor your PR efforts effectively.

PERSONALIZED MESSAGING

I love getting PR emails from agencies in the UAE and noticing that what I started 20 years ago in my email to media is still being used today by PR professionals when they are messaging me…right down to finishing the email with Cheers instead of Regards or a formal closing farewell.

It used to be my trademark and automatically put media at ease and made them feel the laid-back island vibe I became known for. Once you have a deep understanding of your target audience, you can craft messages that resonate with them on a personal level. Personalization fosters a sense of connection, making your audience more receptive to your communication and helps build lasting relationships. I still know some of my media and PR friends from 22 years ago.

CHOOSING THE RIGHT CHANNELS

Audience targeting allows you to identify the most effective channels for reaching your desired audience. Not every platform or medium will be equally effective for all audiences. By understanding your target audience's media consumption habits, you can allocate your PR resources strategically. Whether it's social media, traditional media, influencers, or industry-specific platforms, you can reach your audience where they are most likely to engage.

ENHANCED MEDIA RELATIONS

Audience targeting is a game-changer in media relations. By tailoring your pitches and press releases to the preferences and interests of specific journalists or media outlets, you increase your chances of securing coverage. I still get cold ‘Dear Editor’ emails from PR people I do not know and that goes into the trash right away as they have not bothered to know what my beat is or establish a personal connection.

A personalized approach demonstrates that you have taken the time to understand their beat and audience, thus establishing stronger relationships with the media and increasing the likelihood of positive coverage.

MEASURABLE RESULTS

One of the greatest advantages of audience targeting in PR is the ability to measure results accurately. By focusing your efforts on specific segments, you can track the impact of your campaigns more precisely. In PR, there is no facility to buy fake followers, fake comments or bought likes – the results on display in reports show credible news sites, newspapers and magazines that have an established local audience who can go into your shop and buy the product you promote. The robots used in social media do not necessarily need your designer bag or food product.

Hence, in today's PR landscape, audience targeting is a powerful technique that allows PR professionals to connect with their intended audience on a deeper level.

By defining your target audience, personalizing your messaging, choosing the right channels, enhancing media relations, and measuring results, you can drive impactful PR campaigns that yield desired outcomes. Remember, precision is the key to success in the ever-evolving world of PR, and audience targeting is the compass that guides your way.

TURKISH AIRLINES ADDS POLAND'S HISTORIC CAPITAL KRAKOW TO ITS FLIGHT NETWORK

Turkish Airlines has launched flights to Krakow, one of Poland's historic cities, as its second destination in the country after Warsaw. The new city destination will offer GCC travellers more choice when travelling to Poland as well as give them an option of exploring Istanbul as well.

The flag carrier brand will operate Krakow flights with narrow-body aircraft three times a week, on Mondays, Wednesdays, and Fridays, on a reciprocal basis. Turkish Airlines guests can travel from Istanbul to Krakow and back with prices starting from 255 US Dollars (tax included).

Recognized as a city of literature by UNESCO, Krakow traditionally stands out as the center of science, culture and art in Poland. Known as the heart of Poland due to its former capital status and witnessing many historical events, the city welcomes numerous local and foreign tourists each year.

On the new route, Turkish Airlines Chief Investment & Technology Officer Levent Konukçu stated: “As the airline flying to more countries than any other in the world, we are glad to add Krakow, our second destination in Poland after Warsaw, to our flight network. With

this route, our flag carrier has reached 343 destinations in 129 countries. We will operate 3 weekly reciprocal flights to Krakow, the historic former capital of Poland. We are connecting Krakow to the world with Turkish Airlines' unique flight experience.”

As the airline flying to more countries than any other in the world, Turkish Airlines increases the number of its destinations to 343 with Krakow, offering its guests unlimited connection possibilities while continuing to carry its quality and service to all corners of the world.

To view the flight schedules please visit www.turkishairlines.com, contact the call center at +90 212 444 0849 or visit any Turkish Airlines sales office.

THE BURJ BINGHATTI JACOB & CO. RESIDENCES

Sales at Dubai's next-level skyline jewel are officially open

Leading Dubai-based real estate developer Binghatti and high jewelry and horology brand Jacob & Co. have entered in a design partnership to create a jewel of residential construction. The two brands are collaborating to deliver the Burj Binghatti Jacob & Co. Residences.

Dubai’s shining Hyper-Tower is set to break the record for the highest residential tower in the world. With its majestically designed exterior and radiant crest, the Burj Binghatti Jacob & Co. Residences has deservedly been labeled “the crown jewel of Dubai”.

Binghatti and Jacob & Co. are now accepting nominations from clients applying for acquisition. The program's nomination and sales are an exclusive process where dedicated VIP client relationship representatives register interest, manage client nomination and sales.

The Hyper-Tower encapsulates Binghatti’s unwavering dedication to design excellence, infused with Jacob & Co.’s unique artistry and craftsmanship for the interior design.

The residential units, architectural marvels referred to as mansions and villas, depending on size, range from quarter-floor to full-floor to expansive two-floor penthouse. Each meticulously constructed residence features the most refined materials; each is adorned with exquisite finishes, exuding an air of unmatched luxury and elegance.

Stunning floor-to-ceiling windows offer a view as breathtaking as it is unimpeded of Dubai's majestic skyline and the spectacular Burj Khalifa. The panoramic views vary based on each mansion's location within the tower, promising a unique perspective for every resident.

The interiors of the Hyper-Tower’s mansions and villas draw their inspiration from the high jewelry and horology

masterpieces Jacob & Co. is renowned for. The program includes lavish quarter-floor units named after precious gemstones. The two and two-plus bedroom units are called Emerald Villas and Sapphire Villas, while the three-bedroom units are called Ruby Villas. The latter exude a level of luxury further accentuated by their private infinity pool, providing residents with their own personal oasis of tranquility.

The larger residences draw inspiration from the gems Jacob & Co. favors among all others. The Ruby Sky Mansions offer three bedrooms while the Fleurs de Jardin Sky Mansions and Diamond Sky Mansions occupy entire half-floors and also come with their private infinity pool.

Among the Hyper-Tower’s most distinguished units are the penthouses that crown the Burj Binghatti Jacob & Co. Residences, named after Jacob & Co.’s most exclusive and celebrated timepieces.

The enchanting Astronomia Sky Penthouse extends across an entire top floor, while the Billionaire Sky Penthouse, the centerpiece of the Burj Binghatti

Jacob & Co. Residences, sits on two floors and overlooks the entire Dubai cityscape.

The architectural and interior design was executed by Roman Vnoukov with Jacob’s inspiration and creative direction. Roman, one of the world’s best architectural & interior designer is a long time friend of Jacob and they have been working together for decades designing the Jacob & Co stores worldwide.

The Burj Binghatti Jacob & Co. Residences offer an impressive range of amenities and services as well, designed exclusively for its residents. Among them a café bar, a chef's table and both an outdoor pool and an indoor sky pool, all complemented by pool bars.

Additionally, residents enjoy exclusive access to a private fitness club, serene sky gardens and a spa. There is, of course, also a children's recreation area. The Hyper-Tower provides personalized services, too, including concierge and valet services. For privacy and convenience, penthouse residences feature private elevators for direct and secure access.

TAKING A CENTRALIZED APPROACH TO CLOUD SECURITY

By Vince Hwang – Senior Director, Cloud Security

Cloud adoption is holding steady as organizations find novel methods to communicate with customers and move forward with digital initiatives that require the greater agility and flexibility that the cloud provides.

According to Fortinet’s 2023 Cloud Security report, the rate at which enterprises are shifting workloads to the cloud is remaining consistent, even with a leveling off of year-over-year cloud adoption, compared to last year’s report. Almost 40% of those polled claimed to have moved more than half of their workloads to the cloud already, and 58% expect to do so within the next 12 to 18 months.

While using the cloud has many advantages for businesses, it also brings new difficulties that security teams of all sizes must be aware of and address.

EVALUATING THE BIGGEST CLOUD SECURITY CHALLENGES

Organizations have been slowing down or modifying their cloud adoption plans due to rising expenses, compliance demands, the complexity of hybrid and multi-cloud environments, lower visibility, and a shortage of experienced professionals.

With 95% of surveyed enterprises worried about security in public cloud environments, cloud security is still a major concern. According to 43% of respondents, adopting the public cloud as opposed to an on-premises environment entails greater risk.

The ongoing shortage of cloud security personnel, the expansion of compliance regulations, and the pronounced lack of visibility and control, particularly in hybrid and multi-cloud settings, all fall under the category of cloud security problems.

According to 59% of cybersecurity specialists, configuration error continues to pose the greatest threat to cloud security. Sensitive data exfiltration (51%), insecure interfaces/APIs (51%), and unauthorized access (49%) follow closely behind.

Some of the other main issues that businesses are dealing with have less to do with technology and more to do with people and processes.

Despite a slight decline from the previous year, the perpetual lack of skills and people (37%), which continues to be the biggest barrier to faster adoption, is still extremely important. Data security concerns (29%), legal and regulatory compliance (30%), and integration with current IT infrastructures (27%) come in close succession.

GETTING A GRIP ON CLOUD SECURITY

There is evidence of some positive development. In spite of economic challenges, most enterprises (60%) are upping their cloud security spending by an average of 33%. Security experts are making effective use of their cloud budgets to address the risks and threats that are most significant to the organization. Avoiding configuration errors is the top priority (51%), which may come as no surprise, but protecting apps that have already migrated to the cloud is number two (48%).

Visibility is the goal. Unsurprisingly, almost all respondents (90%) think having a single dashboard and one cloud security platform to consistently and thoroughly protect data throughout their cloud environment is helpful, given the difficulties with security visibility and the shortage of cyber talent.

HOW A CENTRALIZED APPROACH CAN HELP

Organizations can overcome many of these obstacles using a cybersecurity mesh platform model, which offers centralized visibility, automation, and administration across cloud platforms.

As a result, security teams can share intelligence more quickly and provide better response times. More consistent security policies translate to improved security effectiveness, especially in hybrid and multi-cloud deployments. Leaders can improve efficiency, lessen

the effects of the skills gap, and boost the efficacy of their team as a whole.

The advantages of cloud computing lead to key business outcomes, and this year, responsiveness to customer needs (52%) overtakes faster time to market (48%). Smart businesses that incorporate cybersecurity into their cloud migration also see its worth in reduced risk (42%), enhanced security (42%), and cost savings (41%).

NAVIGATE CLOUD SECURITY CHALLENGES

To navigate the complex landscape of cloud security, organizations should adopt a proactive and centralized approach. By embracing a cybersecurity mesh platform model, businesses can achieve centralized visibility, automation, and administration across their cloud environments. This enables security teams to share intelligence swiftly, respond effectively to threats, and optimize their overall efficiency.

As enterprises continue to prioritize customer responsiveness and faster time to market, incorporating cybersecurity into cloud migration becomes paramount. The advantages of cloud computing are clear, including reduced risk, enhanced security, and cost savings. By addressing the challenges of cloud security head-on and leveraging the power of centralized platforms, organizations can unlock the full potential of the cloud while safeguarding their critical assets.

GET PERFUMED SCENT LAYERING FOR MAXIMUM EFFECT

By Natasha Dury

Scent layering is a technique used to create a unique and personalized fragrance experience by combining two or more perfumes. The number of times I make my mum spray the scent in the air so I can walk through it instead of her spraying directly on my skin is countless. Different people have different ways of using their perfumes.

At my home, mum likes to spray the fragrance on the skin to see how the fragrance works with her while I like to waft through the scent after spraying it in front of me.

Here are some tips to help you master the art of scent layering:

START WITH A CLEAN SLATE

Begin by showering or taking a bath, and avoid using strongly scented body washes or lotions before layering your fragrances.

CHOOSE COMPLEMENTARY SCENTS

Select two or three perfumes that complement each other. Choose scents that have similar base notes or share a common theme, such as floral, citrus, or woody.

APPLY IN THE RIGHT ORDER

Start with the lightest fragrance and then move on to the stronger scents. This will help prevent one fragrance from overpowering the others.

APPLY STRATEGICALLY

Apply the fragrances to the pulse points, such as the wrists, neck, and behind the ears. You can also apply the scent to your hair, clothing, or even your scarf or handkerchief.

EXPERIMENT AND HAVE FUN

There are no hard and fast rules when it comes to scent layering, so experiment

with different combinations and find what works best for you. Have fun and enjoy creating your own signature scent!

CONSIDER THE SEASON AND OCCASION

Consider the event when layering scents. For instance, during the summer, lighter, fresher fragrances may be more appropriate, while deeper, more complex scents may be better for a formal evening event.

DON'T OVERDO IT

Be careful not to overdo it with the layering. Too many fragrances can create a confusing and overwhelming scent. Stick to a maximum of three fragrances at a time.

By following these tips, you can create a unique fragrance that reflects your personality and style. Experiment and have fun with scent layering!