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SHAPING TOMORROW: INNOVATION, LUXURY, AND GLOBAL IMPACT
Dear Readers,
In this edition of Global Trend Monitor, we celebrate a diverse array of stories that reflect the power of innovation, leadership, and global collaboration. From education and empowerment to luxury, sustainability, and cuttingedge technology, the issue highlights inspiring figures and initiatives that are shaping the future.
We are honored to spotlight Dr. Sarifa Alonto Younes, a global champion for education, empowerment, and philanthropy, whose work has left an indelible impact on communities worldwide. In the automotive world, Salah Ahmed offers a visionary approach to marketing, while EXIM Finance showcases its critical role in strengthening global food security.
Luxury continues to evolve, with Hakan Ozel exploring how differentiation is key to success in this competitive market. From the elegance of Palazzo di Varignana in Italy to the indulgent Bull & Bear Brunch experience, our pages are filled with extraordinary destinations and refined lifestyle insights.
For automotive enthusiasts, our team has reviewed three exceptional vehicles
that redefine luxury and technology. The Alfa Romeo Tonale combines Italian elegance with hybrid innovation, while the 2024 Infiniti QX60 blends refined sophistication with cutting-edge advancements. The Lincoln Nautilus 2024 offers a perfect harmony of luxury and technology, making these vehicles a joy to explore both inside and out.
We also dive into the latest advancements in technology, from the growing cyberthreats around global events like the Olympics to Neo Space Group's next-generation inflight connectivity. Additionally, sustainable innovations take center stage with Azimut's Seadeck 6, ushering in a new era of yachting luxury.
Whether it's the serene beauty of Fiji or the dynamic energy of Busan, Korea, this issue offers a global journey of discovery. As always, our goal is to bring you the best of what’s shaping industries worldwide, and we thank you for joining us in exploring these incredible stories.
Shereen Shabam Editor-in-Chief Global Trend Monitor Magazine editor@globaltrendmonitor.com
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CHAMPIONING EDUCATION, EMPOWERMENT, AND PHILANTHROPY ON A GLOBAL SCALE
DR. SARIFA ALONTO YOUNES
By Shereen Shabnam
This issue I am excited to interview a woman and a friend I admire most from my university days – Dr. Sarifa Alonto Younes. Two decades after studying together, our paths crossed and it's exciting to see Sarifa as a force to be reckoned with—a global leader whose relentless dedication to education, entrepreneurship, and philanthropy has transformed countless lives across the world.
As a multiple international awardwinning serial entrepreneur, keynote speaker, TEDx speaker, best-selling author, and philanthropist, Sarifa’s work is an inspiration to all who aspire to make a lasting impact. Her life’s mission is clear: to uplift women, children, and marginalized communities through education, empathy, and empowerment. Dr. Sarifa is the CEO and Founder of the Arndell Park Early Childhood Learning Centre in Australia and the President and Founder of the International Academy of Marawi (I AM) in the Philippines.
These institutions are not just educational establishments; they are beacons of hope, particularly for underserved communities. Her belief in the transformative power of education has led her to establish platforms that nurture young minds and empower them to rise above adversity.
Sarifa’s influence extends beyond early education. She is also the Director and CoFounder of Training College of Australia, where she continues to shape the next generation of leaders. Her innovative mindset has further led to the creation of initiatives like Authors Book Launch & Expo (ABLE), ABLE Publishing Press, and Entrepreneur and Business Leader &
Expo (enABLE), all of which are designed to empower entrepreneurs, authors, and thought leaders to share their voices and drive positive change.
At the heart of Sarifa’s work is her unwavering commitment to advancing the rights and opportunities of women and children. She is the Chairwoman and Founder of the Alonto-Younes Foundation, which focuses on providing educational opportunities for orphans and young girls.
In addition to her work in education, Sarifa serves as Australia Country Chair for Business Networking under the ALL Ladies League, where she advocates for the empowerment of women through business and leadership opportunities. She also stands as a Brand Ambassador for the Tererai Trent International Foundation, alongside Sarah Ferguson, Duchess of York, working on global initiatives that further women's education and empowerment.
Sarifa’s philanthropic endeavors have earned her global recognition. She has received numerous prestigious awards, with the most recent one being the Woman in Education and Woman Changing the World Awards in London, where she was recognized alongside Sarah Ferguson, Duchess of York. Sarifa’s groundbreaking work earned her the IIUM International Alumni Icon Award in Malaysia and the AusMumpreneur of the Year 2023 bronze title in Australia, further solidifying her place among the world’s most influential women.
Dr. Sarifa’s best-selling book, "Love Your Obstacles," serves as a testament to her resilience and determination to
overcome life’s challenges. The book has been widely acclaimed, receiving the Bronze Medal Award at the Golden DoorREX Karmaveer Truth-Writer Fellowship & Chakra Awards, a prestigious initiative in collaboration with the United Nations and iCongo.
Sarifa’s message of perseverance, empowerment, and embracing life’s obstacles has resonated with audiences globally, and she continues to share her story through various platforms. She has been featured in numerous magazines, newspapers, television, and radio outlets, both locally and internationally, showcasing her journey of leadership, compassion, and global outreach.
Sarifa is a remarkable leader whose work transcends borders and touches lives across the globe. Her visionary approach to education, business, and philanthropy has empowered countless individuals to rise above their circumstances and achieve their full potential. As a beacon of hope and inspiration, Sarifa continues to break barriers, offering a transformative vision for a world where education and empowerment create lasting change.
A VISIONARY IN AUTOMOTIVE MARKETING
By Shereen Shabnam
Salah Ahmed
Salah Ahmed stands as a beacon of excellence in the automotive marketing world, with over 12 years of dedicated experience. Currently serving as the Head of Corporate Fleets for prestigious brands including Mercedes, GAC, Alfa Romeo, and Gargash Purple Pre-Owned Cars in the UAE, Salah's career reflects his expertise and passion for the industry. His journey from Group Performance Marketing Manager at the Gargash Group to his current role highlights his unwavering commitment to driving success and innovation in the automotive sector.
Salah Ahmed's career began with significant positions in marketing in local dealerships. These roles provided him with a solid foundation in the automotive industry, allowing him to hone his skills in developing and executing impactful marketing strategies. His ability to understand market dynamics and consumer behavior quickly set him apart as a rising star in the field.
Joining the Gargash Group marked a pivotal moment in Salah's career. As the Group Performance Marketing Manager, he played a crucial role in enhancing the group's market presence and brand recognition. His innovative approach and strategic mindset led to significant achievements, including the successful launch of several high-profile marketing campaigns that resonated with both existing and potential customers.
Salah's exceptional contributions did not go unnoticed. Over the years, he has received seven international awards from renowned manufacturers, a testament to his influence and impact in the automotive industry. These accolades underscore his ability to deliver results and drive business growth through effective marketing strategies.
In his current role as the Head of Corporate Fleets, Salah Ahmed oversees the marketing and sales strategies for some of the most prestigious automotive brands in the UAE. His responsibilities include launching new car models, managing corporate fleet sales, and strengthening the Gargash Group's position in the competitive automotive market.
Under his leadership, the launch of new models has been met with resounding success. Salah's keen understanding of market trends and consumer preferences has enabled him to craft compelling marketing campaigns that not only attract attention but also drive sales. His efforts have significantly contributed to the growth and success of the brands he represents.
Salah Ahmed's strategic vision extends beyond individual marketing campaigns. He is deeply committed to building long-term relationships with customers and partners, ensuring that the Gargash Group remains a trusted and respected name in the automotive sector. His leadership style is characterized by
a collaborative approach, fostering a culture of innovation and excellence within his team.
One of Salah's notable achievements in his current role is his work with the Gargash Purple Pre-Owned Cars division. By leveraging his extensive experience and marketing acumen, he has helped elevate the division's market position, driving increased sales and customer loyalty. His efforts have positioned Gargash Purple Pre-Owned Cars as a preferred choice for quality pre-owned vehicles in the UAE.
Salah Ahmed's impressive career trajectory and numerous accolades make him a highly respected and influential figure in the automotive and marketing landscape. His dedication to achieving excellence and driving business growth continues to shape his journey in the industry. As the Head of Corporate Fleets for prestigious brands, Salah's visionary leadership and strategic insight are invaluable assets to the Gargash Group and the wider automotive sector in the UAE.
Salah Ahmed's story is one of passion, dedication, and unwavering commitment to success. His journey serves as an inspiration to aspiring marketing professionals and a testament to the transformative power of strategic marketing in the automotive industry.
EXPLORING SLEEP FACTORS
Promoting Restful Sleep in the MENA region
Interviewee: Tarek Abdelaziz, General Manager at P&G Health
CAN YOU TELL US ABOUT THE IMPACT OF SLEEP DEPRIVATION ON INDIVIDUALS AND SOCIETY?
Sleep deprivation has significant consequences for both individuals and society as a whole. Research studies have shown that sleep deprivation can lead to decreased productivity, impaired cognitive function, increased risk of accidents, and negative effects on overall health and well-being.
It also contributes to societal costs, as mentioned in the sleep study supported by P&G Health and Ipsos. Addressing sleep deprivation is crucial for promoting individual health and productivity.
WHAT FACTORS CAN CONTRIBUTE TO POOR SLEEP QUALITY?
Sleep issues vary widely, each associated with specific symptoms and prevalence. Disruptions due to shift work, jet lag, and irregular timings affect 30-36% of the population, primarily causing sleeplessness and tiredness. Night terrors and sleepwalking are less common, impacting 1.5-3%, and often involve involuntary movements and hallucinations.
Excessive sleepiness affects 15-18% and leads to drowsiness and irritability. Snoring and sleep apnea, very common issues, affect up to 30.5% and involve symptoms like snoring and gasping. Finally, issues such as leg cramps and restless syndrome (4-6% prevalence) also contribute to sleep disturbances, causing discomfort and headaches.
Poor sleep quality can be influenced by several factors, including lifestyle choices such as excessive electronic device usage before bedtime, irregular sleep schedules, and environmental factors like noise or light pollution. A 10% increase in the number of people using their cellphones in bed was reported compared to the previous year.
In the Asia Pacific region, 78% of respondents indicated that this habit results in shorter sleep durations and a delay in falling asleep compared to their desired bedtime . Additionally, factors like high stress levels, certain medical conditions, and medication side effects can also affect sleep quality.
A Toluna qualitative survey conducted with >400 consumers in Saudi Arabia in September 20202, revealed that about 2 out of 3 Saudis (~70%) experience sleeplessness, including difficulty falling asleep, waking up at night and waking up tired in the morning. Yet over 50% did not take any action for their sleep deprivation.
For Saudis, a good night’s sleep helps in waking up energized and in a good mood, along with the body feeling refreshed and recovered. However, most Saudi consumers
only go to sleep at midnight with an average sleep of 5 to 6 hours on weekdays.
HOW CAN WE ASSESS SLEEP QUALITY ACCURATELY?
Sleep health is determined by several key factors, including sleep efficiency, with a target of 85% or higher indicating good quality rest. Other crucial aspects are minimal sleep disturbances and a sleep latency period within 30 minutes, which reflects the ease of falling asleep. Achieving sufficient sleep is crucial, with adults generally needing between 7 to 9 hours per night for optimal health and wellbeing. A low level of wakefulness after sleep onset, known as 'WASO,' is equally important to ensure sleep quality and restoration.
Together, these attributes are integral to achieving healthy sleep patterns. To assess sleep quality, researchers and healthcare professionals use various methods. One commonly used tool is the Pittsburgh Sleep Quality Index (PSQI) developed by Buysse et al. (1989). The PSQI is a questionnaire that measures multiple aspects of sleep quality, including sleep duration, sleep disturbances, and overall satisfaction with sleep.
Additionally, objective measures like polysomnography and actigraphy are used in research and clinical settings to provide detailed information on sleep patterns and disturbances.
ARE THERE ANY REGIONAL DIFFERENCES IN SLEEP PATTERNS AND SLEEP DEPRIVATION?
Yes, regional differences in sleep patterns and sleep deprivation have been observed. Cultural factors and lifestyle choices can influence sleep patterns in different regions. In the Asia Pacific region, 84% of respondents reported using their phones in bed. The survey found that 78% of respondents experienced shorter sleep durations and had difficulty falling asleep. 2 out of 3 Saudis (~70%) experience sleeplessness, including difficulty falling asleep, waking up at night and waking up tired in the morning.
Additionally, factors like population density, urbanization, and socioeconomic conditions can impact sleep quality. It is important to study and address these regional differences to develop targeted interventions for improving sleep health.
WHO IS AT HIGHER RISK OF SLEEP ISSUES?
Certain groups are at an elevated risk for sleep issues. Older adults often face sleep challenges due to age-related changes in sleep patterns. Shift workers, especially those on night shifts, experience decreased melatonin secretion, which can disrupt the circadian rhythm and lead to varying sleep concerns. Students
frequently confront poor sleep quality owing to stress, academic pressures, anxiety, and irregular sleep schedules.
Individuals with mental health disorders, such as depression, may have disrupted melatonin secretion patterns, exacerbating sleep issues and their overall condition. Females report higher rates of insomnia due to hormonal factors and sociocultural stressors.
Lastly, persons in abusive environments endure chronic stress that significantly affects sleep quality, compromising their ability to get restful sleep. Each group's unique circumstances contribute to a heightened susceptibility to a range of sleeprelated problems.
WHAT IS THE ROLE OF MELATONIN IN PROMOTING SLEEP?
Melatonin is a hormone produced by the body that plays a key role in regulating sleep-wake cycles. It is released in response to darkness and helps to signal the body that it is time to sleep. Additionally, melatonin supplements are often used as a sleep aid for individuals with sleep difficulties, such as insomnia. Natural, non-addictive supplements like, ZzzQuil NATURA™ can be helpful, especially as melatonin production may decrease with age or due to external factors such as using electronic devices late at night or working irregular hours.
Supplements can help restore a natural sleep rhythm and improve sleep quality. For instance, ZzzQuil NATURATM with a clinically proven level of melatonin helps you fall asleep naturally with no next day drowsiness. In addition to Melatonin, the product also has carefully selected ingredients such as Chamomile, Lavender and Valerian known for their ability to promote natural and restful sleep, and Vitamin B6 that helps to relieve the body's tiredness and fatigue. It is important to note that the effectiveness of melatonin supplements can be variable, and they may not be appropriate or effective for everyone.
WHAT ARE OTHER STRATEGIES TO IMPROVE SLEEP QUALITY?
There are some strategies individuals can incorporate to improve sleep quality – such as maintaining a consistent sleep schedule, creating a relaxing bedtime routine, and creating a sleep-friendly environment can significantly impact sleep. It is also recommended to limit electronic device usage before bed, as exposure to blue light emitted by these devices can interfere with melatonin production and affect sleep quality.
Managing stress through relaxation techniques, exercise, and seeking professional help when needed can also contribute to better sleep. Prioritizing sleep health is essential for overall well-being.
DIFFERENTIATION
KEY
TO SUCCESS IN LUXURY BUSINESS
HAKAN OZEL
Area General Manager, Operations of Shangri-La Dubai
Luxury brands are facing a challenge of differentiation in markets that are saturated with similar products and services. Customers are becoming more discerning and demanding as they travel and experience a lot, and they expect more than just quality and exclusivity from luxury brands. They want to connect with the brand's story, values, and purpose, and they want to have a personalized and memorable experience. To be successful in luxury business, brands must retain loyal customers, which
is the base of business, and bring new customers to support overall success and grow further. If one of them is missing, enterprise will suffer. How can luxury brands create differentiation in this context and retain their loyal customers while attracting new ones? Differentiation is one of the important strategic elements to consider.
DIFFERENTIATION STRATEGIES FOR LUXURY BRANDS
Differentiation is the process of
creating a distinctive and attractive position for a luxury brand in the minds of the customers relative to the competitors. This differentiation can be based on various factors, such as product features, design, innovation, service, price, distribution, communication, or social responsibility. Differentiation must envelope all these factors in luxury business at the same time.
For any reason, if an organization focuses on only one or a couple of
factors, such as service without considering the other factors, it is high likely that the strategy, subsequently business will fail.
For luxury brands, differentiation is essential to maintain their premium image and value proposition, and to avoid commoditization and imitation. Some of the differentiation strategies that luxury brands can adopt are detailed as below:
• PRODUCT DIFFERENTIATION
Luxury brands can differentiate their products by offering unique and innovative features, designs, materials, craftsmanship, or customization options. Some luxury brands are known for their handcrafted leather goods, each of which is made by a single artisan and bears his or her signature. Some watch brands and manufacturers are renowned for their precision, durability, and pass-to-next generation relevance as they offer a variety of models and styles to suit different tastes and occasions. Some luxury fashion brands are famous for their iconic trench coats, which they constantly reinvent with new fabrics, colors, and patterns.
• SERVICE DIFFERENTIATION
Luxury brands can differentiate their services by providing exceptional and personalized customer care, before, during, and after the purchase. Some luxury fashion brands offer concierge services that can arrange travel, accommodation, and entertainment for their customers. Some provide beauty consultation services that can help customers find the best products and techniques for their skin type and preferences. Some jewelry brands offer a lifetime warranty and free cleaning and repair for their jewelry.
• PRICE DIFFERENTIATION
Luxury brands can differentiate their price by charging a premium that reflects their quality, exclusivity, and prestige. For example, some automobile companies charge high prices for their cars, which are limited in production and highly coveted by collectors and enthusiasts. Some luxury fashion brands charge high prices for their clothing and
accessories, which are made with the finest materials and craftsmanship, and are often endorsed by celebrities and influencers. Some Champagne brands charge high prices for their products, which are produced from the best grapes and aged for a long time and are associated with celebration and sophistication.
• DISTRIBUTION DIFFERENTIATION
Luxury brands can differentiate their distribution by choosing selective and exclusive channels that enhance their image and accessibility. Some luxury fashion brands sell their products only through their own boutiques and selected department stores, which are designed to reflect their aesthetic and identity. Some watch brands and manufacturers sell their products only through their own boutiques and authorized dealers, which are located in the most prestigious and affluent areas. Some luxury electronic brands sell their products through their own stores and online platforms, which are designed to provide a seamless and interactive experience.
• COMMUNICATION DIFFERENTIATION
Luxury brands can differentiate their communication by creating a distinctive and consistent brand identity, voice, and story, and by using various media and platforms to engage and inspire their customers. For example, some luxury fashion brands create a distinctive brand identity by using their signature colors, fonts, and motifs, and by collaborating with artists and celebrities. They also use various media and platforms, such as magazines, social media, podcasts, and exhibitions, to tell their brand stories and showcase their products and values. Some luxury garment brands create a consistent brand voice by using their slogans and their logo, and by promoting their mission of empowering the endusers. These brands also use various media and platforms, such as TV, online, events, and communities, to engage and inspire their customers and to showcase their products and innovations.
• SOCIAL RESPONSIBILITY DIFFERENTIATION
Luxury brands can differentiate their social responsibility by demonstrating their commitment to ethical, environmental, and social causes, and by involving their customers and stakeholders in their efforts. Some luxury brands are committed to ethical and sustainable fashion, and they use only organic, recycled, or cruelty-free materials for their products. They also educate and encourage their customers and stakeholders to adopt a more conscious and responsible lifestyle. Some brands ae committed to environmental and social activism, and they donate a certain percentage of their sales to environmental organizations. They also educate and encourage their customers and stakeholders to join their campaigns and initiatives to protect the planet and its people.
Luxury brands need to create differentiation in order to stand out in a competitive market and to meet the changing needs and expectations of their customers. Differentiation can be achieved by offering unique and innovative products, exceptional and personalized service, premium and justified price, selective and exclusive distribution, distinctive and consistent communication, and ethical and sustainable social responsibility. By creating differentiation, luxury brands can enhance their brand equity, customer loyalty, and competitive advantage.
SOWING SEEDS OF SUCCESS
EXIM Finance's Role in Global Food Security
By Salah Ibrahim Al Nasser, CEO – Exim Finance
THE RIPPLE EFFECT OF SUSTAINABILITY INVESTMENTS EXTENDS FAR BEYOND NUMBERS, CREATING WAVES OF POSITIVE CHANGE IN OUR WORLD”
- Salah Al Nasser
Global food security is a pressing issue that affects millions of people worldwide. As populations grow and climate change continues to impact agricultural productivity, ensuring that everyone has access to sufficient, safe, and nutritious food becomes increasingly challenging.
We are at the forefront of addressing this critical issue at Exim Finance. Through innovative financial solutions and strategic partnerships, our team at Exim Finance are playing a pivotal role in enhancing global food security. This article explores how we are making a difference in this vital sector.
EXIM FINANCE'S COMMITMENT TO AGRICULTURAL DEVELOPMENT
Exim Finance has long recognized the importance of supporting the agricultural sector as a cornerstone of global food security. By providing tailored financial products and services, Exim Finance focus on investing in technology and agricultural solutions that empowers farmers, agribusinesses, and food producers to increase their productivity and efficiency.
The company's commitment to agricultural development is evident in its comprehensive approach, which includes offering and facilitating financial solutions designed specifically for agricultural sector with low-interest loans, credit facilities, and insurance products designed specifically for the agricultural sector.
At Exim Finance, we understand that financial support is crucial for the growth and sustainability of the agricultural industry. Our goal is to ensure agricultural projects have the resources they need to thrive, ultimately contributing to a more secure and sustainable global food system.
INNOVATIVE FINANCIAL SOLUTIONS
One of the ways Exim Finance contributes to global food security is through the development and implementation of innovative financial solutions. These solutions are designed to address the unique challenges faced by the agricultural sector, such as fluctuating commodity prices, unpredictable weather patterns, and limited access to traditional banking services in rural areas.
Exim Finance's Agricultural Investment arm (SUFAG) Fund is a prime example of such innovation. SUVAG focuses on investing in agritech and innovative agricultural solutions for small and medium-sized enterprises (SMEs) in the agricultural sector, enabling them to invest in new technologies, expand their operations, and improve their supply chains. By doing so, Exim Finance helps to increase food production and enhance the resilience of the agricultural sector.
In addition, Season one of Exim Finance sustainability award "VerdEXim" drew 17 passionate agriculture startups from around the world. We prioritize supporting these startups, believing that small actions can create a big impact. Their innovative solutions tackle challenges like sustainable farming and food security, paving the way for a brighter future.
We are proud to amplify their voices and efforts and remain committed to fostering innovation in agriculture.
STRATEGIC PARTNERSHIPS AND COLLABORATIONS
Exim Finance understands that addressing global food security requires a collaborative effort. To this end, the company has established strategic partnerships with various stakeholders, including governments, nongovernmental organizations (NGOs), and international financial institutions.
These partnerships facilitate the exchange of knowledge, resources, and expertise, ultimately leading to more effective and sustainable solutions for global food security.
HOW WE SEE THE FUTURE
At Exim Finance, we aim to be a key player in the global effort to achieve food security. Through innovative financial solutions, strategic partnerships, and a deep commitment to agricultural development, we are sowing the seeds of success for a more secure and sustainable global food system.
As the challenges of food security continue to evolve, Exim Finance remains dedicated to finding new and effective ways to support farmers, agribusinesses, and food producers worldwide. The company's efforts not only ensure a stable food supply but also contribute to the overall well-being and prosperity of communities around the globe.
More information is on https://eximfinance.ae/.
STARTUPS TOLD ADDED VALUE BEYOND FUNDING IS KEY TO BREAKTHROUGH SUCCESS
Tech
investor Rashit Makhat outlines key strategies founders should prioritize
Tech investor Rashit Makhat has advised Middle East startups to look beyond initial funding for the extra support and guidance needed to capitalize fully on their growth potential in a highly competitive market.
Makhat, Director and co-founder of UAE tech venture company Scalo Technologies, says founders hoping to make this a breakthrough year should study investment proposals wisely and seek added value in order to achieve sustained expansion.
“Founders need partners who actively contribute to key decisions, from hiring choices to strategic guidance in marketing, financial planning, and legal matters,” he comments.
“They’re also advised to look for offers that connect them with a network of skilled professionals who can contribute to the growth and expansion of their business.
“They should aim for partners who can help them construct a business model geared towards achieving the right metrics, refine their pitch, and link them with other prominent growth-stage investors.”
Established in Singapore four years ago, Scalo Technologies based its
operations in Dubai last year in view of the UAE’s buoyant ecosystem. Among its investments are Hexacore, a mobile game developer and publisher, Voctiv, which helps companies build AI-powered contact centres, and Noah, an all-in-one money app.
Total funding of $4 billion raised by MENA region startups in 2023 represented a modest growth of 1.7 per cent, and half of this came from debt financing. Meanwhile, the impact of artificial intelligence on business has given another dimension to the challenge startups face to stand out.
Makhat says that by prioritizing quality, seeking comprehensive support, and maintaining realistic expectations, founders can navigate the VC landscape more effectively.
“Startups should focus on strategic financial management, lean and focused hiring practices, continuous technology evaluation, and a diversification of offerings, while maintaining a customercentric approach,” he said.
“To attract and retain top talent, they must consider offering attractive equity and incentive packages, and also provide continuous learning opportunities to the team.”
5 COSTLY MISTAKES TO AVOID WHEN ONBOARDING INDEPENDENT TALENT
The independent talent economy is experiencing significant growth both globally and in the MENA region. Organizations are increasingly tapping into this unique talent pool, drawn by its agility, cost benefits, and easy access to in-demand skills.
However, many organizations fall short in implementing tailored onboarding strategies for these professionals. Traditional employee onboarding practices are not well-suited to the faster-moving, competitive world of highly skilled independents.
To remain competitive and fully leverage these experts, organizations must shift their onboarding approach. Azeem Zainulbhai, Cofounder and Chief Product Officer at Outsized outlines five common onboarding missteps to avoid:
1. NOT HAVING A SPECIFIC ONBOARDING PROCESS FOR INDEPENDENT TALENT
Independent talent requires a distinct onboarding approach, prioritizing speed and efficiency. These professionals need to quickly understand their role and get started without being bogged down by exhaustive company histories or traditional resources.
RECOMMENDATION
Conduct preparatory work before or during the selection process to avoid project delays. Focus on providing concise and relevant information about their specific roles, necessary tools, and company culture. This targeted approach sensures a quick and effective onboarding process for independent talent.
2. OVERLOOKING ACCESS PLANNING
When it comes to selecting independent professionals, organizations often assume the hard work is complete when the new hire is made. However, before finalizing contracts, they may find themselves entangled
in endless email chains with internal stakeholders. Everything from IT access, building access, HR policies etc. can cause a lot of friction for both hiring managers & new hires.
RECOMMENDATION
Plan ahead by creating a comprehensive journey checklist that outlines all necessary steps for the independent talent to start work. Identify key contacts in each department and establish access permissions and processes in advance. This proactive approach ensures a smooth start and maximizes the new hire’s potential.
3. LACK OF COLLABORATION
Onboarding should be a collaborative effort involving all necessary stakeholders and clear communication channels. Failure to do so can result in misunderstandings, project delays, and overall frustration. It is essential to establish clear communication from the outset and involve all relevant parties, including the independent talent.
RECOMMENDATION
Form an internal onboarding team where each member is responsible for specific steps in the process. Clearly define responsibilities and ensure that each team member is prepared to assist. This collaborative approach minimizes onboarding friction and leaves a positive impression on the freelancer, increasing the likelihood of future engagements and recommendations.
4. PAPERWORK OVERLOAD
Independent talent differs from permanent employees in their response to extensive paperwork. While permanent hires might accept lengthy paperwork, independent professionals often find it burdensome, leading to stress and negative first impressions.
RECOMMENDATION
Streamline the paperwork process and communicate it clearly to the new hire.
Consolidate all necessary documents into a single package, making the requirements clear and manageable. This approach eliminates the overwhelming paper trail and facilitates a smoother onboarding experience. Make sure you include all paperwork such as visa requirements, NDAs etc…
5. NEGLECTING MENTORSHIP
Independent professionals are often perceived as outsiders or temporary workers. However, as hybrid workforces become more prevalent, integrating and supporting independent talent becomes crucial for attracting and retaining these professionals.
RECOMMENDATION
Implement a mentorship system, such as assigning a buddy, to provide the independent talent with a point of contact for questions and support. Regular checkins with a manager and opportunities for professional development are also important. Providing mentorship and support enhances productivity and fosters goodwill among freelancers.
The independent talent economy offers organizations significant advantages, including agility, cost savings, and access to in-demand skills. To fully leverage these benefits, it is essential to implement tailored onboarding strategies that address the unique needs of independent talent.
By avoiding common mistakes such as overlooking access planning, neglecting collaboration, overwhelming paperwork, ignoring mentorship, and failing to develop a specific onboarding process, companies can ensure a smooth integration of independent talent.
This not only enhances productivity and project outcomes but also fosters positive relationships with freelancers, making them more likely to return for future projects. Embracing these best practices will set organizations up for success in the evolving landscape of independent work.
HOW CAN IT MANAGERS TURN OFFICES INTO ATTRACTIVE WORKSPACES?
By Ekta Puthran, Head of Sales APAC & MEA – Collaboration, Barco
The workplace has changed significantly more in the past 5 years than in the 50 years before. New work methods, such as remote work, predominantly office-based work, and all the hybrid forms in between, are now possible. To keep up with these changes, IT managers must reimagine the office environment. What are the best investments for IT managers from companies focusing on productive hybrid working and making their office attractive?
Major players like Apple, Meta, Zoom, and Amazon are still grappling with hybrid working and are seeking ways to get their employees back to the office. Does mandating employees to return to the office help? No, that's certainly not the right solution. Mandates, rules, and policies only lead to frustration and demotivation. So, what really helps? Creating a workspace that employees want to return to. Integrating elements like comfortable furniture, natural lighting, and even wellness spaces can significantly enhance the appeal of the office. Companies are particularly well-positioned to lead this transformation in the UAE and Saudi Arabia, where the focus on innovation and modernization is strong. These countries have seen significant investments in smart city projects and advanced infrastructure, providing a solid foundation for modern, attractive workplaces.
While everything hinges on creating a good employee experience, focusing on employee experience fosters increased morale and productivity and contributes to lower attrition rates and a positive business reputation.
According to a Gartner survey in 2023, as many as 12% of employees are considering changing jobs if their employer doesn't provide a hybrid work strategy. On the other hand, 84% of IT managers, Employee Experience is a strategic priority, according to Investment Priorities for the Workplace and Video Conferencing, Frost & Sullivan, 2023. This highlights a critical need for companies to adapt.
It's often challenging for companies to set up their offices in a way that allows employees to have meaningful interactions, collaborate optimally, and truly connect with each other—wherever they are; only then do employees feel connected, appreciated, and motivated. Companies need to focus on building a culture of inclusivity and support to strengthen these connections. To modernize the workplace, an organization must address not only the corporate culture and the design of physical workspaces, but also invest in new technology.
Cultural values and traditions are integral to business practices in the region and creating workplaces that respect and integrate these values is essential. For instance, having prayer rooms and areas that accommodate cultural practices can greatly enhance employee satisfaction and inclusivity.
The future workplace must facilitate hybrid working. It needs to become an inclusive environment where employees are productive and can easily collaborate, whether they're working from home or in the office. Employees working from home need to feel seen and heard in hybrid meetings. Everyone should have equal opportunities to contribute wherever they dial in for a meeting. And that's where the right video technology comes in.
Technology transformation and a videofirst approach in meetings is intertwined with reshaping a modern, employee-centric workplace. The value of high-quality audio & video communication in meetings is deeply entrenched across the hybrid organization. Today, however, employees can organize video meetings in less than 15% of spaces according to Investment Priorities for the Workplace and Video Conferencing, Frost & Sullivan, 2023. That's why many IT managers are looking for seamless solutions to equip meeting rooms with video. According to that same research, 95% of IT decision-makers are actually planning office changes to support remote and hybrid work and meetings in the coming year.
When selecting wireless video conferencing and collaboration solutions, they focus on the reliability, ease of use, security, and interoperability of the technology. Other important factors influencing their choice include flexibility, efficient management, and easy installation of solutions. Ensuring that these solutions are user-friendly and require minimal technical support is essential to reduce downtime and increase productivity.
We see productivity solutions such as ClickShare offering IT managers unparalleled flexibility and simplicity, by eliminating messy cables, complicated setups, and limited functionality. With just one click on the ClickShare Button or App, a user can start a meeting in less than 7 seconds and connect their laptop to the audio and video equipment in the meeting room.
This juncture marks a pivotal moment in workplace transformation. By successfully navigating this transition, companies can set a new standard for the future of work. A misstep could discourage efforts to rebuild connectivity, while success could herald a new way of working characterized by an enhanced employee experience, seamless connections, and empowered and efficient employees. With the right technology to ensure great user experiences and equal participation for all meeting attendees, IT managers can find with peace of mind and more flexibility.
The key to creating an attractive workspace lies in understanding and addressing the evolving needs of employees. By focusing on technology, design, and culture, IT managers can transform offices into vibrant, productive hubs that draw employees in and foster a thriving work environment.
OLYMPICS WILL INCREASE EXPOSURE TO CYBERTHREATS
By: Bashar Bashaireh, Managing Director & Head of Middle East and Türkiye at Cloudflare
The Paris 2024 Summer Olympic Games gets underway on July 26 this year. Securing the IT architecture of the Olympic Games is no easy matter. It is complex, built on a cloud-native approach with several hundred interconnected applications.
In terms of volume, billions of items of data will be transiting via the websites and applications. All the more exposed to attackers. But what about applications?
More than half (57%) of Internet traffic is now made up of API requests. These APIs represent an attack surface that is often overlooked and neglected by many organizations.
The first challenge for companies is to have a complete and accurate API inventory. Cloudflare has found that its customers have a significant lack of visibility over their public API exposure. Indeed, based on Machine Learning and heuristics, the integrated discovery tool identified an average of 30.7% of public APIs not referenced by organizations. Unlike other API reports in the industry, Cloudflare’s is not based on user surveys, but on actual traffic data.
Cloudflare's API Discovery tool combines two approaches: the identification of known API tokens with automatic machine learning analysis of all incoming HTTP traffic, enabling the detection of these missing APIs. This complete visibility is an integral part of the API Gateway product, which also helps to manage and secure Internet access points.
These undetected ghost APIs represent a major risk. If APIs are the essential plumbing of the Internet, they can also become a prime
target for attackers. They therefore need appropriate protection.
Indeed, if the process of documenting and inventorying APIs for the attention of security teams is not ensured, they become ghost APIs, functional in the production environment, but unbeknownst to the company. This is where security issues begin to emerge.
Beyond inventory, securing APIs raises a number of challenges. Rate limiting, a common practice, is not always the most effective. In addition, APIs remain vulnerable to classic attacks such as SQL injection or DDoS attacks. But one of the biggest risks comes from authentication and authorization flaws: many APIs do not properly verify legitimate access to data, making them particularly vulnerable.
To guard against this, Cloudflare recommends 4 main measures: impose authentication on all public APIs; strictly limit throughput with elaborate rules; block abnormal volumes of sensitive data; prevent malicious actors from ignoring valid API sequences. This amounts to adopting a positive security strategy, which only lets known, compliant traffic through.
A final observation: API traffic now follows the rhythm of human activity - periods of peak sales, major events or vacations - due to the ever-increasing use of APIs by the general public. There's no doubt that in this Olympic year, this will be particularly the case, whether it involves a spectator, tourist, journalist or professional. The purely machine-tomachine view of APIs is no longer valid.
For optimum security, organizations need to take a holistic view of the protection of their Internet exposure against all threats, whatever the resources exposed (API, website, user, infrastructure). Preserving visibility and control has never been more difficult.
Rather than multiplying independent solutions each securing one element or one threat, Cloudflare's connectivity cloud provides a single protection on all threats linked to the Internet exposure of resources. API protection being just one particular case of exposure dealt with in an integrated chain of protection. By way of example, Carrefour was able to consolidate 6 solutions on Cloudflare, optimizing costs by 50% and improving incident resolution times by 75%.
2024 will be a special year for the application world: an increase in application complexity, with 73% of application managers saying that security requirements interfered with their productivity and capacity for innovation; amplification of risks linked to the rise of generative AI; growth in fraudulent attacks on API business logic; the need for reinforced governance with the entry into force of the first standards such as PCI DSS on API security.
Against this backdrop, and in this Olympic year, combining API protection with protection of all Internet exposures appears to be an essential prerequisite for the applications of companies involved in the Olympic Games, whether in the strict sense as partners, or in the broader sense, such as players in the transport, tourism or hotel industries.
ENERGY SAVINGS WITH ITS INNOVATIVE SOLUTIONS
AEMACO’s innovative unified platform solution helped Servhub’s facility reduce energy consumption significantly, lower maintenance costs and increase equipment lifespan
AEMACO, a leading provider of comprehensive energy management solutions, announced that it has successfully deployed its innovative energy management solution at Servhub’s labor camp in the UAE, which has helped the facilities management company reduce its energy consumption by 20%.
Established in 2020, AEMACO initially focused on air conditioning systems (ACs) and developed its own hardware and software solution for monitoring and controlling ACs, making the first of its kind in the UAE and Saudi markets. The company’s IoT hardware, comprising sensors and transmitters, has the capability to interface with the AC units across various buildings, while the software consolidates all directives to manage the devices.
AEMACO worked with PROVEN Solution to develop this energy management solution and implemented it at Servhub’s labor camp facility in the UAE. The unified platform solution helped the facility reduce energy consumption, lower maintenance costs and increase equipment lifespan. The combination of the IoT hardware device AirEcon and the AI-enabled software allows users to optimize energy usage automatically and boost energy efficiency.
“Recognizing the impact of utility consumption on building management costs, we aimed to develop a solution that would reduce expenses, improve energy efficiency, and incorporate automation. We began with air conditioners, given their significant power consumption in the Middle East, and plan to expand our focus on water and electricity. We successfully helped Servhub reduce energy costs and optimize the management of their
energy devices at their facility camp. Looking at the success of this project, we look forward to advancing our technologies further to other facilities such as schools, mosques, hospitals and promote energy-saving solutions tailored for diverse facility needs,” said Saboor Ahmad, CEO, AEMACO.
Speaking on behalf of Servhub, PROVEN Arabia’s group company, Zaid Al Mashari, CEO and Co-Founder, PROVEN Arabia, said, “Servhub is a leading comprehensive blue-collar service provider in the region. Its facility buildings are designed with the objective of minimizing cost, enhancing energy efficiency, and adhering to sustainability principles.
We are proud to be working with AEMACO and chose their innovative energy management solution that is user-friendly, cost-effective, and easily customizable. We achieved a remarkable 20% energy consumption reduction
using AEMACO’s solution and we plan to implement it in other facilities too.”
AEMACO’s solution was implemented as a pilot project at Two of Servhub's labor camp facilities, comprising 157 rooms and approximately 1200 residents. All air conditioning (AC) units in the facility were integrated with a hardware gateway device, facilitating communication between the software and the units. The AC units were grouped by floor or building level and managed through a single software interface. The system enabled the authorized personnel to remotely oversee all units and receive real-time updates on energy usage, detect anomalies, making it a proactive approach.
The software operates on a softwareas-a-service (SaaS) model and was developed by PROVEN Solution, a start-up that deals primarily with technological solutions within the fields of robotics and virtual reality.
Saboor Ahmad, CEO, AEMACO
Zaid Al Mashari, CEO and Co-Founder, PROVEN Arabia
EXPLORE THE FASCINATING FIJI ISLANDS
By Pavithra Rao
The Fiji Islands, a tropical paradise in the South Pacific, is filled with a perfect blend of pristine beaches, rich culture, and adventure. If you’re planning a weeklong trip to explore the best of Fiji between Nadi, the Coral Coast, and Suva, you are in for an unforgettable experience. We highlight the must-visit places along this scenic route, giving you the perfect mix of relaxation, culture, and exploration.
Your journey begins in Nadi, the vibrant gateway city known for its friendly atmosphere, bustling markets, and close proximity to Fiji’s most beautiful islands. Head to Denarau Island, just a short drive from Nadi, where you’ll find luxurious resorts, world-class restaurants, and the Port Denarau Marina. Take a day cruise to the nearby
Mamanuca Islands, famous for their crystalclear waters and vibrant coral reefs. These islands are perfect for snorkeling, diving, and simply soaking up the sun on powdery white beaches.
For a more adventurous option, consider a hike to the Sabeto Hot Springs and Mud Pool, located just outside Nadi. The hot springs offer a relaxing experience, and the mud pools are known for their rejuvenating properties.
After enjoying Nadi, make your way along the stunning Coral Coast, an 80 km stretch of coastline between Nadi and Suva. Known for its lush greenery and picturesque beaches, the Coral Coast is a must-visit for nature lovers and adventure seekers alike.
Your first stop should be the Sigatoka Sand Dunes National Park, Fiji’s first national park and an archaeological treasure trove. Take a hike through the rolling sand dunes, explore ancient burial sites, and learn about Fiji’s rich history. The panoramic views of the coastline from the top of the dunes are simply breathtaking.
Next, head to the Kula Wild Adventure Park, where you can experience Fiji’s unique wildlife up close. This eco-park is home to native birds, reptiles, and marine life. It’s an excellent spot for families, with interactive exhibits and zip-lining through the lush jungle.
For an unforgettable underwater experience, book a snorkeling or diving trip at Beqa Lagoon, known as one of the best diving spots in the world. The lagoon’s vibrant coral reefs, colorful marine life, and shark diving opportunities make it a diver’s paradise.
Then head to the capital city, Suva. This bustling city is a hub of culture, history, and shopping. Begin your Suva adventure by exploring the Fiji Museum, located in Thurston Gardens. The museum houses a vast collection of artifacts that trace Fiji’s history, including relics from the colonial era and traditional Fijian art and tools.
Take a stroll along the Suva Municipal Market, a lively spot where you can sample local produce, fresh seafood, and Fijian delicacies. It’s a great place to immerse yourself in the local culture and pick up unique souvenirs.
For a more relaxed afternoon, visit Colo-i-Suva Forest Park, a lush rainforest sanctuary just outside the city. The park is perfect for hiking, with trails leading to natural swimming holes and waterfalls where you can cool off in the refreshing waters.
As the day winds down, experience Suva’s vibrant nightlife. The city boasts a variety of bars, clubs, and restaurants that cater to all tastes. Be sure to try some traditional Fijian dishes like lovo (meat and vegetables cooked in an underground oven) and kokoda (a local ceviche made from marinated fish).
On your final day, you may want to slow down and reflect on your incredible journey through the Fiji Islands. If you’re still in Suva, consider spending the morning at Albert Park, a historic site where you can enjoy a peaceful picnic or stroll through the grounds. If you’re back along the Coral Coast or Nadi, spend the day lounging on the beach or indulging in a spa treatment at one of the many luxurious resorts.
Before heading to the airport, visit one of Fiji’s local handicraft markets to pick up lastminute souvenirs such as hand-woven mats, traditional Fijian carvings, or beautiful shells to take a piece of Fiji home with you.
COASTAL GEM OF CULTURE, CUISINE, AND SCENIC BEAUTY Busan, Korea
By Shereen Shabnam
Nestled on the southeastern tip of South Korea, Busan is a vibrant city that beautifully blends urban sophistication with natural splendor. Known for its pristine beaches, cultural landmarks, and delectable seafood, Busan offers a multifaceted experience for travelers. Last month, I found myself drawn by the allure of Busan’s famous beaches, especially Haeundae Beach, known for its white sand and lively atmosphere and as an ideal spot for swimming, yachting, or enjoying one of the many waterfront cafés.
For a more relaxed coastal experience, head to Gwangalli Beach, where you can enjoy views of the majestic Gwangan Bridge, beautifully lit up in the evening. Gwangalli also hosts various water sports, so if you’re feeling adventurous, try your hand at paddleboarding or jet skiing.
Beyond the beaches, Busan’s scenic beauty extends to its mountains and parks. Taejongdae Park, located on the southern edge of the city, offers stunning coastal cliffs and forested hiking trails. It’s a must-visit for anyone looking to immerse themselves in Busan’s natural splendor. The Oryukdo Skywalk, with its glass-bottomed walkway, also provides an exhilarating view of the waves crashing beneath, adding a sense of thrill to the sightseeing experience.
Busan is a city rich in both history and contemporary culture. One of the city’s most beloved landmarks is Beomeosa Temple, a serene Buddhist temple nestled on the slopes of Geumjeongsan Mountain. Founded in the 7th century, Beomeosa offers a tranquil escape from the city, with ornate architecture
and peaceful surroundings that make it a perfect spot for meditation or a quiet stroll.
In contrast to the spiritual calm of Beomeosa, the Gamcheon Culture Village showcases Busan’s vibrant and artistic side. This colorful hillside community is adorned with brightly painted houses, art installations, and winding alleyways that lead to stunning views of the city below.
A stroll through Gamcheon reveals a creative spirit, with local galleries, cafés, and shops adding to the charm. My favourite visit was to the Aquarium which is curated with many species from the marine world.
Busan’s food scene is a testament to the city’s coastal location and its deep connection
to the sea. Seafood lovers will find themselves in culinary heaven. Another must-try dish in Busan is tteokbokki, a spicy and chewy rice cake snack that’s often sold by street vendors. And no visit to Busan would be complete without sampling Busan-style milmyeon, a cold wheat noodle dish that’s perfect for hot summer days.
Busan is also home to an eclectic café culture, with chic coffee shops popping up along its beachfronts and urban streets. Try local delicacies like ssiat hotteok, a filled Korean pancake stuffed with seeds, nuts, and sugar syrup, which you’ll find at many street markets.
Busan’s well-developed transportation system makes it easy to explore the
city. The Busan Metro is efficient and affordable, connecting major attractions and neighborhoods. Alternatively, you can take advantage of the city’s extensive bus network or opt for taxis for more convenience. For a more scenic way to travel, consider hopping on a Busan City Tour Bus, which offers different routes that highlight the city’s landmarks.
Busan is indeed a dynamic city where the best of Korea’s coastal beauty meets vibrant urban life. From its stunning beaches and mountains to its rich cultural offerings and diverse food scene, this seaside metropolis promises an unforgettable experience for every traveler. Whether you’re looking to relax by the beach, explore historical temples, or immerse yourself in Busan’s unique culture, this coastal gem has something to offer all year round.
ART MEETS LUXURY IN THE HEART OF ROME
Borghese Contemporary Hotel
Nestled in the vibrant heart of Rome, the Borghese Contemporary Hotel offers more than just luxury accommodation; it is an immersive art experience, where every corner breathes creativity and culture. This unique 4-star boutique hotel, located within walking distance of Rome's most iconic landmarks—the Pantheon, Via Condotti, the Spanish Steps, and the Trevi Fountain—blends modern design with artistic flair, making it a must-visit destination for art lovers and travelers alike.
Owned by the visionary brothers Romeo and Guglielmo Piperno, the Borghese
By Shereen Shabnam
Contemporary Hotel embodies their deep-rooted passion for contemporary art. "We’ve always been captivated by modern and contemporary art. With the Borghese Contemporary Hotel, we’ve merged this passion with our family’s tradition of hospitality," says Guglielmo Piperno. The result is a space where art becomes the soul of the hotel, turning every room and area into a gallery for both established and emerging artists.
A LIVING ART GALLERY
The name Borghese Contemporary Hotel perfectly encapsulates its mission, resonating with the artistic soul of
the hotel. Art is not just a decorative element here but the very essence of the experience, with an impressive collection of works that adorn the hotel’s common spaces, rooms, and suites. "Every space is connected by an artistic thread," notes Romeo Piperno, "with each environment designed to introduce guests to both renowned and new artistic talents."
The hotel’s impressive collection includes works by internationally acclaimed artists such as Cameron Welch, Ed Ruscha, Sandro Sanna, Diego Miguel Mirabella, Aaron Young, and Felix Gonzalez-Torres, among others. Each
piece contributes to the hotel’s identity, transforming it into a contemporary art gallery that is constantly evolving, as new artistic collaborations breathe fresh life into the space.
THE SUITES: AN ARTISTIC SANCTUARY
The hotel’s 24 rooms each possess a distinctive artistic identity, but three suites truly stand out: the Borghese Suite, the Elle Suite, and the Picasso Suite. These suites, with their unique artistic tributes, offer guests not just a place to stay, but an immersive journey through contemporary art.
The Borghese Suite, located in the prestigious Largo della Fontanella di Borghese, is adorned with an artwork by
an Iranian artist, bringing an exotic charm to the space. The Elle Suite celebrates Brazilian artist Elle De Bernardini, with artwork that exudes the creativity and mastery of the artist. The Picasso Suite features a 1960 print by Pablo Picasso, complete with the artist’s handwritten signature, adding an intimate and personal touch.
ART IN EVERY CORNER
The hotel’s common areas are just as captivating as the rooms, featuring some of the world’s most impressive contemporary pieces. Guests are welcomed by Cameron Welch’s striking artwork "The Voyager" in the lobby, while the majestic staircase is lined with works by Sandro Sanna and Cristallo Odescalchi.
In the breakfast room, Felix GonzalezTorres’ iconic piece "The Clock" is displayed alongside a photographic masterpiece by Massimo Listri, known for his large-scale images of grand, empty interiors. Works by Ed Ruscha and Travis Fish further enrich the artistic ambiance of the dining space. For those exploring the lounge bar and library areas, art continues to surprise, with pieces that can be discovered at every turn.
A DESTINATION FOR ART AND LUXURY
The Borghese Contemporary Hotel is more than just a place to stay; it is a destination for those seeking an art-filled escape in the heart of Rome. Each space within the hotel has been thoughtfully curated to provide an immersive experience where art, design, and luxury coexist harmoniously.
Whether admiring masterpieces from renowned artists or discovering the talents of emerging creatives, guests at the Borghese Contemporary Hotel find themselves at the intersection of art and elegance.
IWC SCHAFFHAUSEN FLAGSHIP BOUTIQUE OPENS ON CHAMPS-ÉLYSÉES
IWC Schaffhausen opened its new flagship boutique in Paris. Named L’Appartement IWC, the boutique is located on the world-famous Avenue des Champs-Élysées. In an elegant atmosphere, visitors can explore the fascinating IWC universe and discover the innovative technology behind the watches. Highlights include an Engineering Wall, Haute Horlogerie exhibition and the Portugieser Chronograph individualisation service.
Paris epitomises the French savoirvivre like no other metropolis. The irresistible blend of luxury, elegance, art and a rich history offers an unforgettable experience for all the senses. Amid this fascinating backdrop, Avenue des Champs-Élysées stands out as the pulsating main artery of the city, connecting the Place
de la Concorde with the monumental Arc de Triomphe. Lined by the Grand Palais parks and the Elysée Palace gardens, the avenue is home to exclusive boutiques, inviting cafés and renowned art galleries.
After Zurich, Dubai, Shanghai, Beverly Hills and Madison Avenue in New York City, L’Appartement IWC is the Swiss luxury watch manufacturer’s sixth flagship boutique. Visitors are invited to immerse themselves in the fascinating universe of IWC over a total area of 232 square meters.
In an ambiance of timeless elegance, the art of watchmaking and innovative technology merge into a harmonious whole. The inviting, bright premises have been renovated in the style of a classic Parisian flat. Typical features
such as the fine parquet flooring, the walls with decorative mouldings and the historical fireplaces have been retained and ensure a comfortable feeling, just like in one’s home.
On two floors, visitors can explore and experience first-hand the masterful craftsmanship and innovative technology that every IWC watch represents. On the ground floor, the entrance display offers insight into IWC’s brand DNA, focusing on calendars, chronographs and innovative material developments.
The Engineering Wall on the first floor provides an in-depth look at the inner workings of IWC-manufactured movements and complications, focusing on complicated models and proprietary developments in
advanced materials. Haute Horlogerie pieces offer an overview of complex complications such as calendars and tourbillons. In addition to showcasing the core collection, the central display case is dedicated to chronographs, case engineering and coloured ceramics. As part of an individualisation service offered exclusively in the IWC flagship boutiques, customers can design a customised version of the Portugieser Chronograph by choosing from different case materials, dial colours and bracelet options.
Additionally, IWC Schaffhausen introduces a strap configurator for Portugieser, Pilot’s Watch, and Portofino models together with Manufacture Jean Rousseau. Each strap is fully customizable from materials, colors, linings, stitching, and even optional engravings to suit individual preferences.
Finally, a meeting and event room at L’Appartement IWC is available for meetings and virtual tours of the Manufakturzentrum, live streaming of events, as well as for private and VIP events or watchmaking courses. Two lounges with elegant designer furniture complete the experience and invite customers to relax and enjoy a coffee.
PALAZZO DI VARIGNANA’S ALL-NEW VILLAS OFFER THE ULTIMATE IN ITALIAN LUXURY
Palazzo di Varignana introduces its exclusive luxury villas, offering privacy and full resort services for couples, families, and solo travellers, perfect for experiencing the rich Italian lifestyle.
Guests can explore Motor Valley in classic cars, savour Italian cuisine, and enjoy bespoke adventures, all while basking in the warmth, comfort, and luxury that defines Palazzo di Varignana. Set in the stunning landscapes of Motor Valley and Food Valley, near Bologna, Ravenna, and Dozza, the villas provide a sophisticated retreat with easy access to Italy’s art cities and unique cultural experiences.
From vintage car rentals and Italian cooking classes to personalised spa treatments and golf, Palazzo di Varignana offers a variety of unique experiences, ensuring a memorable and indulgent stay for every guest.
Palazzo di Varignana has opened the unparalleled holiday experience for
discerning travellers with its exclusive luxury villas. Perfect for couples, families, or solo travellers, these villas combine privacy with full resort services, making them an ideal retreat to discover the rich Italian lifestyle.
Palazzo di Varignana’s villas offer an exclusive and indulgent stay, where warmth, comfort, and unparalleled luxury are at the forefront. Whether exploring the Motor Valley in a classic car, savouring Italian cuisine, or enjoying bespoke adventures, guests are assured a memorable experience steeped in Italian elegance and sophistication.
Set amidst the captivating landscapes of Motor Valley and Food Valley, Palazzo di Varignana is a sophisticated retreat surrounded by the art cities of Bologna, Ravenna, and the charming village of Dozza, each area offering a unique, rich and authentically Italian charm for guests to immerse themselves.
DOZZA
The charming medieval village of Dozza is renowned for its painted walls, an open-air gallery appreciated by tourists worldwide. Despite its fame, it remains a hidden gem, offering a unique cultural experience.
BOLOGNA
Known for its medieval history and designated as a UNESCO World Heritage Centre, Bologna offers a rich tapestry of architectural and cultural landmarks that captivate visitors
RAVENNA
Famous for its Byzantine period mosaics, Ravenna is a treasure trove of historical and artistic wonders, making it a mustvisit destination for art enthusiasts.
Each villa at Palazzo di Varignana embodies luxury and relaxation, featuring spacious interiors, modern amenities, and stunning views of private gardens and picturesque hills. Each villa
has a dedicated concierge team, offering discerning guests maximum support and minimal disruption whilst they stay at the resort, ensuring peace of mind and access to all elements of the luxury resort.
UNIQUE EXPERIENCES TO EMBRACE ITALIAN LIFESTYLE
VINTAGE CAR RENTALS
Guests can enhance their stay by renting classic cars like the Porsche 356 Speedster or Ferrari 275GTB to explore the beautiful countryside and iconic motor museums
COOKING CLASSES AND PERSONAL CHEFS
Learn to make traditional Italian dishes
with hands-on cooking classes or enjoy meals prepared by a personal chef in the comfort of your villa
GOLF
Guests can enjoy nearby attractions like an 18-hole golf club and the resort’s driving range, making it a haven for enthusiasts
ARTS VIVENDI PRIVATE SPA
Guests can indulge in exclusive wellness experiences at the Ars Vivendi private SPA, offering a serene environment for relaxation and rejuvenation.
The Varsana SPA offers signature treatments made with products from the Palazzo di Varignana agricultural estate, such as olive oil ritual
massages, pomegranate treatments, and Sangiovese (grapes) and saffron therapies. These treatments can also be requested within the villas for a truly bespoke and private wellness experience. Guests can also receive personalized advice from the scientific director, Annamaria Acquaviva, to create a tailor-made wellness journey based on individual needs.
Palazzo di Varignana is a luxury hotel resort situated in the scenic EmiliaRomagna region of Italy. Known for its exceptional hospitality and world-class amenities, the resort provides an ideal escape for discerning travellers seeking a blend of relaxation, adventure, and cultural enrichment.
DISCOVER SERENITY AT SIX SENSES IBIZA
Six Senses Ibiza is the perfect destination for your holiday. Located in the picturesque Xarraca Bay, Six Senses Ibiza promises an idyllic escape where guests can immerse themselves in the serene beauty of the island whilst indulging in world-class hospitality and wellness experiences.
Six Senses Ibiza has garnered acclaim for its commitment to environmental stewardship without compromising on luxury. With unobstructed sunset views, the resort features beautifully designed guest rooms, pool suites, residences, and beach caves, each offering a blend of contemporary comfort with traditional charm.
Six Senses Ibiza believes in curating experiences that nourish the body, mind,
and soul. As Eid approaches, UAE residents are invited to embark on a transformative journey, where they can disconnect from the stresses of daily life and reconnect with themselves amidst the natural splendour of Ibiza.
The resort's dining options showcase the best of Mediterranean cuisine, with an emphasis on fresh, locally sourced ingredients. From innovative culinary creations to traditional Spanish delicacies, guests can savour a diverse range of flavours at one of the three restaurants.
As a sanctuary for holistic wellness, the resort's spa offers an array of rejuvenating treatments inspired by ancient healing traditions, while the wellness centre hosts
daily yoga and meditation sessions overlooking the azure waters of the Mediterranean Sea.
For travellers in search of adventure, Six Senses Ibiza presents an array of activities and immersive experiences. Explore the secluded beaches and secret coves along Ibiza's tranquil northern coastline, or participate in Cacao Ceremonies, vibrant rituals designed to open the heart through the use of cacao.
Let the sunsets along the serene shores of Ibiza's northern coast take your breath away this Eid. Six sense Ibiza welcomes you into the sanctuary for the soul for an unparallelled getaway.
INDULGE IN FINANCIAL DISTRICT FLAIR
The Bull & Bear Brunch Experience
By Natasha Dury
Highlight of this month for me was sampling the new Bull & Bear brunch – it is certainly time to trade your ordinary brunch for an extraordinary one at the Bull & Bear in the Waldorf Astoria Dubai International Financial Centre. Inspired by the glamour of 1920s New York, this four-course Saturday brunch, starting at AED 355, transports you to the heart of the Big Apple, where the bustling energy of Wall Street meets the smooth sounds of live jazz.
The Bull & Bear brunch is a nod to New York’s sophistication, offering an indulgent menu that perfectly complements the vibrant atmosphere. Available every Saturday from 1-4 pm, diners can savor delights like Dibba Bay oysters, Brooklyn burrata, beef meat polpette, and the signature BB butcher block, all while the dessert trolley offers sweet temptations to round off the experience. As the stock bell signals the start of the brunch, be prepared
for a feast filled with surprises. Bull & Bear adds an extra layer of excitement with their espresso martinis and other unexpected delights that are sprinkled throughout the brunch, keeping the experience lively and engaging.
The entertainment is just as impressive as the food. A live jazz performance evokes the spirit of the roaring 1920s, featuring a singer-guitarist, saxophone player, and a resident DJ spinning deep house jazz tunes to set the perfect mood for a chic, New York-inspired afternoon.
The brunch packages range from AED 355 for the non-alcoholic option, AED 475 for the alcoholic package, and AED 650 for those who wish to indulge in the champagne offering.
Whether you’re after exquisite food, a vibrant atmosphere, or the smooth sounds of jazz, the Bull & Bear brunch promises an unforgettable experience right in the heart of Dubai’s financial district.
Indulge in this one-of-a-kind brunch, and let the essence of New York glamour sweep you away!
SHA WELLNESS CLINIC HOLDS THE SECRET TO BEAUTY AND WELLBEING
Named the best wellness clinic in the world, SHA Wellness elevates beauty and wellbeing
Located in the Sierra Helada Natural Park, overlooking the Mediterranean coast, SHA Wellness Clinic has become a global leader in the enhancement of health and well-being through the provision of luxury experiences.
What began as a transformative personal journey for the Clinic’s founder, Alfredo Bataller Parietti, has become a worldwide health & wellness reference where excellence, scientific rigor, innovation, beauty and attention to detail, explain why more than half of guests repeat the experience.
Nearly 70,000 people from all continents, cultures, religions and ages—including heads of state, royalty, artists, athletes, models, businessmen and women, musicians, etc.— have entrusted their health to the specialists at SHA Wellness Clinic. Among those who publicly declare their loyalty to the project are Barbra Streisand, Donna Karan, Naomi Campbell, Kylie Minogue, and Monica Bellucci.
SHA Wellness Clinic’s current portfolio of treatments and therapies is one of the most comprehensive in the luxury wellness sector. Its range of services defines the standards of well-being and well-ageing medicine, understood as a way of life in which beauty is the result of harmony and balance between body and mind. We rely on advanced medical and dermo-aesthetic technologies that are minimally invasive and backed by solid scientific evidence, in combination with ancient treatments from Eastern medicine.
SHA Wellness Clinic’s portfolio of services includes the THERMAGE FLX elite radiofrequency treatment, which focuses on the fibroblast located deep within the dermis. Energy penetrates in a deep, uniform and precise way to more effectively stimulate collagen and elastin production. The results are natural and long lasting, requiring only a single session per year.
Also in dermocosmetics, we use the very successful VELA SHAPE treatment, a procedure that combines radiofrequency and infrared rays to reduce localised fat deposits, and ICOONE therapy, which releases 1,180 micro simulations in specific areas of the skin to reduce fluid retention and combat cellulite.
SHA Wellness Clinic’s dental cleaning and aesthetic techniques rely on Japanese prophylaxis technology combined with ozone therapy, which is among the most cutting-edge and least invasive processes in modern dentistry.
Another successful treatment is NAD & MitoRebalancing, a comprehensive well-ageing therapy that improves cardiometabolic health, reduces chronic inflammation, and combats cognitive decline.
SHA Wellness Clinic is also a place of serenity and tranquillity. We combine the latest science and ancient therapies with massage
It is an ideal treatment for those seeking a non-surgical and minimally invasive solution that improves the appearance of the body and face, and is highly recommended for women experiencing perimenopause or menopause, phases characterised by a noticeable decrease in collagen.
and relaxation techniques, yoga, nature walks, and breathing exercises.
SHA Wellness Clinic has recently announced the launch of SHA Residences Emirates, developed in partnership with IMKAN, an Abu Dhabi-based real estate developer. The world's first healthy living island, located in AlJurf, is designed to enhance health and well-being with its beachfront residences, award-winning SHA Wellness Clinic, health resort, and multiple wellness pavilions. Accessible only to residents and guests, the private island features 86 villas, 49 apartments, and 2 penthouses, thoughtfully developed to balance a tranquil waterfront lifestyle with access to unrivalled facilities and amenities.
BOLD GLAMOUR, SHARP TAILORING, AND CONTEMPORARY SEDUCTION
TOM FORD FALL 2024
The Fall 24 collection is a depiction of the TOM FORD woman in the vision of Peter Hawkings. Glamour and seduction remain the defining pillars of her way of being, but her expression keeps getting streamlined, tense, possibly more direct. There is an immediacy to the way this woman decks herself out that is totally of this moment, and that pushes the TOM FORD ethos forward.
The essence of the vision is the juxtaposition of tailoring and flou, of exacting precision and liberating abandon. From the endless permutations of these opposites, the TOM FORD language arises. Masculine-inflected tailoring has a signature sharpness in the pantsuits with flaring trousers, in the elongated coats with high collars. Faultless blazers and neat, cropped blousons are paired with shorts as wide as miniskirts.
Military inspired chasseur jackets further assess the sense of seducing strictness. Long, free flowing dresses barely touch the body, while draped jersey draws liquid, sculpted silhouettes. Never afraid to show her body, the TOM FORD woman delves in velvet swimsuits, favors figure-enhancing ankle-skimming dresses and all-in-one catsuits. Gold and silver lurex add sparkle for day as well as evening. Highheeled shoes and neatly designed clutches and bucket bags complete the image together with wide, square sunglasses.
The sensuality of the proposal is conveyed by the unusual mix of highly tactile materials: cashmere flannel, velvet, wool and silk twill, cashmere, stretch velvet, silk jersey, double georgette, lurex velvet. The palette is an amalgamation of mélange grays, onyx black, midnight and vintage indigo blue,
cream, vanilla and ivory with touches of golden olive, peridot and deep chartreuse and accents of garnet and powdered blush.
The creature that comes forward is strong and confident, with an edge. She echoes the fantasies of Antonio Lopez and the glamor and sophistication of Michelle Pfeiffer in Scarface. Her effortless way of being is resolutely contemporary.
The masculine character at her side is similarly inclined and just as confident. Eyes shielded by thick sunglasses, hair combed back, the TOM FORD man favors faultlessly tailored suits with peak lapels, military inspired peacoats, leather blousons with decisive hardware. He swings from a soft sense of formality to a sleek sense of ease as he pairs snug pullovers with knifepleated tailored trousers, trucker jackets and pinstripes, suede and fresco wool.
At night, he is all for tailoring with a metallic luster and a sprinkle of animal spots which also flourish in jacquard form on slinky shirts. He completes his looks, which come in a dense palette of blacks, creams, blues and browns with accents of silver and blush, with boots, slippers or sneakers, and then neat cross-body bags, clutches, and capacious totes. He comes across as a glamorous character with a twist of insouciance.
A TRIBUTE TO THE ETERNAL BEAUTY OF WATER
HIGH JEWELRY COLLECTION “OR BLEU”
Claire Choisne’s latest Carte Blanche collection, "Or Bleu," is more than a celebration of high jewelry—it is a poetic homage to water, one of nature’s most precious and vital resources. Drawing inspiration from the raw and powerful waters of Iceland, Choisne captures the essence of nature’s flowing beauty in 26 exquisite creations.
From the rush of a waterfall reflected in a diamond necklace to the icy stillness of a glacier embodied in a crystal bracelet,
each piece is a testament to Boucheron’s ability to push creative boundaries.
With "Or Bleu," Boucheron freezes moments of nature in time, transforming the textures, reflections, and transparency of water into timeless high jewelry. These pieces don’t merely sparkle; they encapsulate the eternal beauty of water, preserving it for all to admire. To set the scene for the Or Bleu launch, Boucheron enlisted two artists who share the same vision of
water: German art photographer Jan Erik Waider, a master of abstract Nordic landscapes, and French musician Molécule, known for his practice of recording ambient sounds in nature and working them into electronic music.
The collaboration entailed them both following in Claire Choisne’s footsteps in Iceland, to capture – in images and sound – the landscapes that inspired the Or Bleu collection.
Photographs and soundscapes by these two artists will be intrinsic to the staging of the collection, to be presented in Paris from June 24th at 26 Place Vendôme. Or Bleu will then make its way to the United States in September, China in October, South Korea in November, and Saudi Arabia in December. Attendees will be immersed in a darkened, museum-like atmosphere to experience the collection.
Like a dialogue between High Jewelry and nature, each piece will be displayed in a diptych alongside the landscape that
inspired it, shot by photographer Jan Erik Waider. Echoing this journey, the sound of waves, rhythmically arranged by Molécule, will perfect the immersive experience.
In parallel, Boucheron will launch a new four-episode podcast series on its Boucheron True Stories channel, available on Spotify and Apple Podcasts. Each episode features a different guest, all focusing on the same theme – the preciousness of water.
SWISS WATCHMAKER KROSS STUDIO
SHOWCASES TIMEPIECES AND BATMAN COLLECTOR
EXCLUSIVE EXPERIENCE HELD BY WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS AND RELEVANCE INTERNATIONAL
Swiss watchmaker Kross Studio brings the Wayne Enterprises Experience, a first-of-itskind project from Warner Bros. Discovery Global Consumer Products (WBDGCP) and Relevance International’s Brand Experience & Partnerships division. This groundbreaking concept immerses customers in a shoppable, story-driven experience supported by an exclusive digital marketplace.
As one of the event’s partner luxury brands, Kross Studio will showcase the Swiss design studio’s many creative collaborations with WBDGCP within the immersive, shoppable environment including the 1989 Batmobile desk clock, The Batman tourbillon watch, bat signal watch holder, and DC-themed watch rolls.
Luxury consumers are brought into the world of DC’s Bruce Wayne, the billionaire civilian persona of Batman, via a scripted story that plays out live in a secret New York City location, as well as online through a companion site BruceWayneX.com.
The exclusively curated products are inspired by and immersed in the world of Bruce Wayne, who has access to the best of the best of tech, fashion, automobiles, art, multimedia, watercraft, residences, and much more. The
event and venue serve as an ideal stage to present Kross Studio watches, such as the KS 06 Central Floating Tourbillon, boasting a classic yet contemporary allure, equipped with the movement created, produced, and meticulously assembled in the workshops of Kross Studio in Switzerland.
While Wayne Enterprises Experience shoppers may access the exclusive website any time, the live experience takes guests on a narrative, actor-guided tour of a luxurious, secret, seven-story Manhattan safehouse owned by Bruce Wayne.
Visitors will have the chance to discover and shop the Kross Studio 1989 Batmobile desk clock – a highly detailed batmobile shaped desk clock that replicates the shape and styling of Tim Burton’s iconic 1989 Batmobile. The clock is a powerful engine, boasting a manual-winding mechanical movement providing a 30-day power reserve.
The Batman Collector Set will also be displayed in the Batcave. An exclusive mix of High Horology, art, and pop culture limited to 10 pieces as enigmatic as the character, each set is comprised of the Batman Central Tourbillon watch and the luminous Bat-Signal sculpture. The wristwatch encapsulates the
essence of Batman, featuring dark styling, an ultra-precise movement, and the iconic Bat-Signal representation commonly used to summon the superhero.
In this design, the Bat-Signal serves as a canvas for a central tourbillon cage shaped like the Bat emblem. The watch is equipped with the in-house KS 7'001 manual winding movement boasting a 5-day power reserve.
In Bruce Wayne's dressing room, visitors will also be able to discover the latest novelty from Kross Studio, the KS 06 central floating tourbillon watch with a black frosted dial: an eclectic piece that perfectly harmonizes with Bruce Wayne's style, which is known for its blend of sophistication and understated elegance.
The Swiss Manufacture successfully preserves all its distinctive codes in a new 42mm case with integrated lugs, thus offering a more traditional aesthetic and innovation without compromise, from the movement to the bracelet. Housed under a crystal dome that contributes to Kross Studio's renown, the central tourbillon appears to float in the air, ingeniously blending horological traditions with ingenuity.
STYLISH AND THOUGHTFUL GIFTS FOR MEN
Celebrate the superhero in your life with these must-have gifts
Thanks to the team at Qode, we bring you exceptional selection of gifts. From fashion and grooming to watches and accessories, you’ll find the perfect gift to honour the superhero in your life!
Embrace the opportunity to show appreciation for all the extraordinary things the men in our life do.
AN ABSOLUTELY EXTRAVAGANT FRAGRANCE
Givenchy’s fantasque eau de parfum intense
Picture a labyrinthine mansion where every room is more sumptuous than the one before, where captivating, eclectic personalities meet and mingle… Welcome to Hubert de Givenchy’s Hôtel Particulier in Paris, a prime location for the French art de vivre and the haunt of every muse, friend and artist dear to the couturier.
La Collection Particulière, launched in 2020, is an invitation to learn more about this one-of-a-kind universe through a series of fragrances with powerful olfactory personalities, each inspired by the characters that frequented the Hôtel Particulier. Désinvolte wanders insolently through the great hall; the elusive Faux Semblant emerges from the shadows of a private salon; the rebellious Téméraire imbues the mansion with its boldness; Noctambule takes over the boudoir as night falls… Today, Givenchy reveals a new Eau de Parfum Intense for one of the most extravagant guests to ever visit the Hôtel Particulier: Fantasque has laid claim to the ballroom.
The eccentric and outrageous Fantasque spins beneath the lavish ballroom’s gleaming lights. Expect the unexpected: Fantasque scorns banality. This unconventional, utterly free spirit lives life to the fullest, matched only by its magnetic, intriguing fragrance, which reveals an unpredictable and faceted sillage.
The fragrance expresses itself through the precious, mystical opulence of a myrrh-incense accord from Somalia. The majestic elegance of Damascena rose from Bulgaria infuses its heart notes with a floral richness that is heightened by intense Bourbon vanilla absolute from Madagascar, balsam from Peru, and oud wood from Malaysia.
A key ingredient in the Collection Particulière’s line of Eaux de Parfum Intenses, the latter adds depth and texture to the fragrance. More specifically, it is the rare, treasured oud essence – obtained by distilling valuable and highly scented agarwood shavings – that defines Fantasque’s mesmerising sillage.
When paired with Accord Particulier – the signature scent of the Collection Particulière and one that amplifies every fragrance’s character – the ambery, woody tones within Fantasque are magnified, revealing unexpected facets. The Eau de Parfum’s sensuality comes to the fore.
Fantasque is sheathed in the new Collection Particulière Eaux de Parfum Intenses case. The bottle boasts a more architectural silhouette and is adorned with a black gradient that hints at the Eau de Parfum’s copper hue.
The ever-customisable cap, also in deep black, rests atop a gold ring that adds a glimmer of light to the bottle. It can be further enhanced with a plaque made of an exclusive selection of six textured materials. Last but not least, the glass bottle’s original label has been replaced by a metallic one, adding a modern, sophisticated and precious touch to the fragrance.
TECHNOLOGY TRENDS
Many consumers across the world are looking for the perfect gift for their friends and family. Natasha Dury, Curator of New Technology Trends brings you the latest gadgets to gift loved ones.
CANON EOS R100 AND CANON ZOEMINI S2
For those looking to get back into family photography, the Canon EOS R100 is the perfect companion. With a sensor four times larger than that of a smartphone, this compact camera allows you to experience genuine depth of field and put away your mobile device. The Creative Assist feature ensures that you don't need to be a professional to capture the perfect shot, and you can easily achieve creative camera effects when experimenting with silhouettes and sunbursts. If you're traveling, the Canon Zoemini S2 is an ideal choice. This compact camera features a mirror and ring light for capturing selfie moments around the world with an 8MP camera, Micro SD card slot and Zink technology.
RING - BATTERY VIDEO DOORBELL PRO
Building upon the capabilities of its predecessor, the new, advanced battery-powered doorbell provides greater value and convenience for homeowners. Home security starts at the front door and Battery Video Doorbell Pro is the newest to Ring’s doorbell lineup with advanced features that build on a promise of peace of mind. Battery Video Doorbell Pro retains what customers know and love about the Battery Doorbell Plus such as Live View, Two-Way Talk, Advanced Motion Detection, Customizable Motion Zones, Privacy Zones and Colour Night Vision, but also introduces radar-powered 3D Motion Detection with Bird’s Eye View and Bird’s Eye Zones, 1536p HD Head-to-Toe video, Low Light Sight, Color Pre-Roll, Quick Replies and Noise Cancelling Audio+.
XIAOMI - REDMI NOTE 13 SERIES
Xiaomi unveiled four dynamic devices recently: Redmi Note 13 Pro+ 5G, Redmi Note 13 Pro 5G, Redmi Note 13 Pro, and Redmi Note 13. The Redmi Note 13 Series redefines the possibilities of mobile photography by introducing a groundbreaking camera system. The pro models, including the Redmi Note 13 Pro+ 5G, Redmi Note 13 Pro 5G, and Redmi Note 13 Pro, feature an impressive 200MP camera equipped with Optical Image Stabilization (OIS) and 2x/4x lossless zoom capabilities, enabling users to capture precise shots with unparalleled detail. This camera setup, complemented by a large 1/1.4" sensor, improved image processing, and advanced technologies such as Tetra2 pixel, excels in delivering exceptional image quality, even in challenging low-light conditions. Base models, Redmi Note 13 5G and Redmi Note 13, boast a 108MP main camera with 3x lossless zoom and filmCamera filters for customization.
AMAZON ECHO DOT 5TH GENERATION
Dive into the smart symphony of the Amazon Echo Dot 5th Generation. With Alexa at your command, you're in for a world of convenience and entertainment. Available at EROS, make this smart speaker your new household companion.
COSORI DUAL BLAZE AIR FRYER
Kitchen wizards, here’s your call to upgrade your kitchen with the Cosori Dual Blaze Air Fryer. With a whopping 6.8L Basket Capacity and 12-in-1 functions, this smart kitchen companion is like having a cooking assistant that never takes a break. It brings a new level of ease and innovation with app control and its dishwasher safe. Let the smart cooking adventures begin!
KAZUKI TABATA THE ART OF SHIBORI
Shibori, the Japanese term meaning “to squeeze or wring”, originates from the simple practice of resist dyeing to create mesmerising arrays of colours, designs and patterns. Emerging in Japan during the 8th century, its popularity grew exponentially in the city of Kyoto, in the country’s largest island of Honshu, where clean water and large surrounding rivers are said to have inspired many of its residents to start local shibori workshops. Centuries later, that includes Mr Kazuki Tabata, who prides himself on practicing Kyoto’s distinctive hand dyeing methods through his maison, Tabata Shibori.
A former salaryman specialising in sound engineering, Kazuki began his career in shibori after the passing of his father’s uncle who worked in the family business as a traditional craftsman, which the Ministry of Economy, Trade and Industry certifies after at least 12 years of experience and succeeding written and practical exams. Kazuki, meanwhile, self-taught using the dyeing tools that were nearly thrown away, applying the technical skills of his formative studies in sound and lighting, its disciplines, and aspects of collaboration, to inform his shibori creations.
With a determination to preserve age-old techniques, Kazuki dedicates extensive hours to hand-dyeing, creating patterns using entirely manual processes by way
of Bosen, a resist-dye method achieved by binding fabric with threads, wrapping it with plastic, clamping it between boards, or gathering wrinkles to create areas where the dye is resisted. ‘These processes are often overlooked,’ Kazuki says. ‘Traditional crafts carry stories and significance in their processes, and I believe there is a need to educate more people about this aspect to shift the demand towards appreciating the artistry behind each piece.’
Kazuki describes the compatibility between shibori dyeing and fabric as ‘necessary’, often favouring fibres such as cotton, linen and silk with character and depths best suited for effective dye penetration. Distinguished by the patterns or forms created from tying fabric, Kazuki specializes in methods such as kasa maki shibori, which resembles a wrapped umbrella, boushi shibori, resembling a hat, yukihana shibori, resembling snowflakes, and a unique technique known as tako boushi shibori, where the tied shape resembles an octopus. The dyes draw from traditional Japanese colours and hues found in nature throughout the four seasons.
In committing his life to shibori, Kazuki promises to preserve it for the future. ‘In an age where machines and computers can accomplish almost anything, it is
precisely because of this convenience that I feel compelled to preserve shibori dyeing for future generations,’ he says. And while Japan boasts the world’s oldest history, Kazuki welcomes the digital age. ‘Through social media platforms, many people learn about shibori dyeing. I believe tradition evolves while adapting to the times.’
Kazuki Tabata’s collaboration with COS proudly celebrates the fusion of traditional craft and modern design through a 14-piece capsule that spans womenswear, menswear, and accessories. COS’ signature silhouettes are transformed through the craft of shibori: the result is a capsule with a unique blend of texture and flair. As art and fashion intertwine, soft tones of blue, orange and brown evoke a sense of timelessness and calm.
The capsule launches online and in select COS stores in June 2024.
ICONIC 'SPIRIT OF COUNTACH'
ART PIECE
The masterpiece commissioned to local artist Sasan Nasernia, in honour of the 60th anniversary, will be showcased at the prestigious Automobili Lamborghini Museum
Lamborghini Abu Dhabi & Dubai announced that the 'Spirit of Countach' is now one of the 100 pieces on display at the Automobili Lamborghini Museum. The exhibition titled "Dreamaway –Lamborghini through the eyes of the world" will spotlight the exceptional art piece commissioned in March 2023
in partnership with local artist Sasan Nasernia to commemorate the 60th anniversary of Lamborghini.
The composition captures the brand’s design philosophy: a perfect balance of iconic lines, braveness, and performance. It features intricate calligraphic forms
inspired by ancient Arabic calligraphy and arabesque patterns in Islamic architecture. These elements are interwoven with the Lamborghini Countach's body, creating a captivating illusion of the car floating, enhancing the piece's spiritual and mysterious aura.
Now, the 'Spirit of Countach' stands as one of the esteemed designs featured in the Dreamaway exhibition. Each work of art comes together to transform the House of Sant’Agata Bolognese into a “diffused museum,” showcasing artworks by internationally renowned artists. Commissioned by Lamborghini showrooms worldwide, these creations celebrate 60 years of the brand's innovation, design and integration into the local culture.
“Of the over 100 pieces created in honour of the 60th anniversary, we are proud that our masterpiece, designed and commissioned in the UAE, has been chosen to be on display at the Automobili Lamborghini Museum’s Dreamaway exhibition,” said Mr Rakan Turki, CEO of Lamborghini Abu Dhabi & Dubai. “Not only does the ‘Spirit of Countach’ highlight our rich cultural heritage and shows a glimpse into the local artistic talent, it also illustrates the Lamborghini brand harmoniously immersed into the UAE culture in the most beautiful manner.”
MASTER THE ART OF MINIMALIST LIVING SPACES
Embracing minimalism in your home isn’t just about decluttering—it’s about choosing elements that evoke tranquility and functionality. Here’s how to master the art of minimalist living spaces with Dwell using essential items that speak volumes through their simplicity.
FURNITURE
THE STATEMENT OF SIMPLICITY
In minimalist spaces, furniture should be both functional and sculptural. Opt for pieces with clean lines and neutral colors, like a sleek sectional sofa or a streamlined console table. Each item from Dwell is designed to serve a purpose while blending seamlessly with the overall aesthetic.
ACCESSORIES
SUBTLE YET SIGNIFICANT
In a minimalist home, the right accessory can make a statement. Consider a singular statement vase, a minimalist candle holder, or a metal outline clock. Each object should be intentionally selected for its design and purpose.
RUGS AND CARPETS FOUNDATIONS OF COMFORT
A well-chosen rug can anchor a room without distraction. Look for options in monochrome or with minimalist patterns that add texture underfoot. Consider materials like wool or sisal for a touch of natural elegance.
Create a space that feels both expansive and intimate through minimalist design. By carefully selecting each element, you can transform your home into a haven of peace and style.
SUSTAINABLE LUXURY AT SEA
The Seadeck 6 by Azimut Ushers in a New Era of Yachting
By Shereen Shabnam
The Seadeck 6 by Azimut, officially launched at the Venice Boat Show 2024, marks the dawn of a new chapter in sustainable yachting. As the debut model of Azimut’s Seadeck Series, the world’s first
range of Low Emission Yachts, this masterpiece seamlessly combines environmental responsibility with luxury. Drawing inspiration from the powerful forces of nature, the Seadeck 6 invites guests to
experience a refined lifestyle that blends the exhilarating energy of the sea with an eco-conscious design.
The Seadeck 6 is not merely a yacht; it’s a testament to Azimut’s commitment to innovation. After more than two decades of pioneering advancements, this yacht stands at the forefront of environmental sustainability, boasting state-of-the-art technology that reduces CO2 emissions by up to 40% annually compared to traditional models. This revolutionary vessel introduces the Mild Hybrid Zero Emission Hotel Mode, allowing for zero emissions while at anchor and a silent, eco-friendly cruising experience.
Designed by Alberto Mancini, the exterior is sleek and modern, reflecting the harmony between the yacht and its surroundings. Onboard, renowned interior designers Matteo Thun & Antonio Rodriguez have crafted spaces that invite guests to engage with nature, featuring sustainably sourced materials like cork decking and silklike moquette made from recycled materials.
From the reimagined "Fun Island" on the main deck to the tranquil play of light and shadow within, every detail enhances the connection between the guests and the sea.
With the Seadeck 6, Azimut has successfully redefined luxury yachting by prioritizing well-being, sustainability, and timeless design—ushering in a new era where environmental responsibility meets unparalleled opulence on the open sea.
NEXT-GENERATION CONNECTIVITY SOLUTIONS FOR GLOBAL AVIATION
NEO SPACE GROUP AND DISPLAY INTERACTIVE REVOLUTIONIZE INFLIGHT CONNECTIVITY WITH SKYWAVES® AND SKYFLY
Neo Space Group (NSG), a global space services company under Saudi Arabia’s Public Investment Fund (PIF), has partnered with Display Interactive (DI), a leader in inflight entertainment and connectivity, to launch Skywaves® and SkyFly.
This cutting-edge collaboration is set to transform inflight passenger experiences with seamless connectivity and digital services.
Skywaves® is an advanced satellite connectivity system that intelligently
manages traffic across multiple networks, creating superior efficiency for airlines. It integrates cloud technology and multi-orbit satellite capacity, offering airlines a future-proof solution with higher Service Level Agreements (SLAs) compared to current standards.
The SkyFly user portal enhances the inflight experience, allowing passengers to enjoy movie streaming, online shopping, and other digital services at their fingertips. The portal adapts to bandwidth needs during flights, providing high-quality service to all passengers.
"This partnership with DI marks a significant step in revolutionizing inflight connectivity. Skywaves® empowers airlines with a scalable solution, elevating passenger experiences in today’s digital era," said Faisal Alsalloum, Managing Director of NSG.
Skywaves® and SkyFly will first launch with leading Saudi airlines, with plans for broader expansion in the aviation sector. This partnership reflects a shared commitment to innovation and delivering next-generation connectivity solutions for the global aviation industry.
ETIHAD UNVEILS STUNNING 20TH ANNIVERSARY LIVERY ON NEW A321NEO
Etihad Airways has revealed a striking new livery to commemorate its 20th anniversary. The bespoke design, which embodies the beauty of unity through intricate line-style art, celebrates the airline’s rich history as a symbol of Abu Dhabi and the UAE.
The new livery has been applied to one of six A321neo aircraft joining Etihad’s fleet, featuring iconic landmarks from across Abu Dhabi.
Antonoaldo Neves, Etihad’s CEO, said, “This livery marks our two decades of delivering exceptional service and represents the journey we’ve been on. It also reflects our ambitions for the future, setting the tone for what’s to come as we continue to deliver extraordinary experiences inspired by our Emirati identity.”
Etihad’s new A321neos, powered by advanced CFM LEAP 1A engines, boast up to 20% greater fuel efficiency and
reduced emissions. John Wright, Chief Operations and Guest Officer, highlighted the significance of these new aircraft, stating, “This fleet is a vital step in our growth plans as we prepare to welcome over 20 new aircraft in 2025.”
The newly designed aircraft will serve routes to India and the Middle East, showcasing the special anniversary livery to passengers across Etihad’s global network.
ITALIAN ELEGANCE MEETS HYBRID INNOVATION ALFA ROMEO TONALE
The first thing I noticed about the Alfa Romeo Tonale as I picked the car up for a test drive was the vibrant colour, Montreal Green which stood out from most common colours we see on Dubai roads. The model marks the brand’s first venture into the plug-in hybrid segment, blending Italian elegance with cuttingedge technology.
This compact SUV aims to challenge competitors in the premium crossover market with its unmistakable design, driver-focused dynamics, and a promise to deliver the quintessential Alfa Romeo driving experience. But does the Tonale live up to its illustrious name?
By Shereen Shabnam
EXTERIOR
Alfa Romeo has always been synonymous with striking design, and the Tonale doesn’t disappoint. The front end features the iconic “Scudetto” grille, flanked by sleek, triple-element LED headlights that give it a predatory stance. Its profile is muscular yet fluid, with sharp lines running along the sides, creating a sense of movement even when standing still.
The rear is equally captivating, with the signature “3+3” taillights echoing the brand’s design heritage. Tonale’s compact dimensions make it ideal for urban driving, while its elevated stance and sporty aesthetics ensure it turns heads on the road.
INTERIOR
Step inside, and you’ll be greeted by a cabin that blends sporty design with modern luxury. The driver-centric cockpit features a compact, sporty steering wheel with Alfa’s distinctive DNA drive mode selector. Soft-touch materials, leather upholstery, and aluminum accents create a refined yet energetic ambiance.
The seats offer excellent support, making long drives comfortable, while rearseat passengers enjoy ample head and legroom for a compact SUV.
The dashboard is clean and minimalistic, with all controls easily accessible. Alfa Romeo has done an excellent job of
integrating technology into the cabin without overwhelming its classic design.
TECHNOLOGY
The Tonale boasts an impressive array of technology, aimed at both entertainment and safety. The centerpiece is a 10.25inch touchscreen infotainment system, featuring Alfa’s latest user interface, complete with wireless Apple CarPlay and Android Auto. The system is responsive and easy to navigate, offering various customization options for both driver and passengers.
Safety and driver assistance technologies are equally impressive. The Tonale comes with adaptive cruise control, lane-keeping assist, blind-spot monitoring, and forward collision warning as standard. Wireless charging, premium audio systems, and ambient lighting round out
the tech package, making the Tonale a truly modern crossover.
PERFORMANCE
Alfa Romeo is known for its dynamic handling and performance-driven vehicles, and the Tonale keeps that spirit alive. The plug-in hybrid variant pairs a 1.3-liter turbocharged engine with an electric motor, producing a combined output of 275 horsepower.
The electric motor powers the rear wheels, while the petrol engine drives the front, creating a dynamic all-wheel-drive system.
The suspension is tuned for agility, providing sharp handling and a responsive feel on winding roads, yet it’s comfortable enough to absorb bumps on uneven surfaces. The steering is light
and precise, typical of Alfa Romeo’s DNA, making the Tonale feel more like a hot hatch than an SUV. The brakes are firm and offer excellent stopping power, aided by regenerative braking in hybrid mode.
VERDICT
The Alfa Romeo Tonale brings a fresh, Italian flair to the crowded compact SUV market, with a design that stands out, a luxurious and tech-savvy interior, and performance that stays true to the brand’s heritage.
While it faces tough competition, its combination of style, hybrid efficiency, and engaging driving dynamics make it a compelling choice for those seeking something different.
REFINED ELEGANCE MEETS ADVANCED TECHNOLOGY
THE 2024 INFINITI QX60
By Shereen Shabnam
Last month we had the opportunity to drive the Infiniti QX60 for a week and experience firsthand how the car blends luxury and functionality in a way that appeals to families and enthusiasts alike. Powered by a 3.5-liter V6 engine producing 295 horsepower, the QX60 delivers a smooth and refined driving experience.
The power is paired with a 9-speed automatic transmission, providing responsive acceleration and seamless gear changes. On the road, the QX60
excels in offering a composed and comfortable ride. The suspension is tuned to absorb bumps with ease, making city driving and highway cruising equally pleasant. Despite its size, the QX60 handles corners well, with minimal body roll, thanks to its well-engineered chassis and available all-wheel drive.
The 2024 Infiniti QX60 boasts a sophisticated and modern exterior that commands attention. Its bold front grille, inspired by Japanese origami, is flanked by sleek, LED headlights that give the SUV
a distinctive presence. The aerodynamic silhouette is accentuated by flowing lines and a subtly sculpted body, contributing to both aesthetics and efficiency.
The rear features stylish taillights and a chrome-accented bumper, rounding off a design that embodies luxury and performance. Inside, the cabin is a blend of premium materials and ergonomic design, ensuring both comfort and style.
Altogether, the QX60 impresses with its high-quality materials and thoughtful
design. The cabin is spacious, offering three rows of seating that accommodate adults comfortably, even in the third row. The infotainment system is user-friendly, with a large touchscreen, Apple CarPlay, and Android Auto integration.
Safety features are abundant, including ProPILOT Assist, which combines adaptive cruise control and lane-keeping assist for a semi-autonomous driving experience. The advanced driver-assistance systems contribute to a sense of security, making the QX60 a reliable choice for families.
Overall, the Infiniti QX60 is a wellrounded luxury SUV that excels in comfort, safety, and practicality, making it a strong contender in its class. Whether for daily commutes or long road trips, it delivers a satisfying and luxurious driving experience.
A PERFECT BLEND OF LUXURY AND TECHNOLOGY
Lincoln Nautilus 2024
Our journey with the 2024 Lincoln Nautilus began from the Sheikh Zayed Road and all the way to Abu Dhabi, Al Ain and back. During our drive, we experienced the car’s elegance, cutting-edge technology, and smooth performance, making it a strong contender in the luxury SUV segment.
With its bold design, refined interior, and a host of modern features, the Nautilus perfectly balances sophistication and power.
By Shereen Shabnam
EXTERIOR
The front grille of the Nautilus is a statement piece, with its signature Lincoln mesh pattern and sleek chrome accents, giving the vehicle a distinctive presence on the road. LED lighting elements, including the refined headlights and eye-catching taillights, enhance the vehicle's modern aesthetic.
The Nautilus sits confidently on large alloy wheels, and its sharp character lines further emphasize its muscular yet elegant stance. With options for metallic
paint finishes and chrome details, it truly exudes a sense of luxury even before you step inside.
INTERIOR
Inside, the Nautilus delivers a serene and upscale environment, designed for both comfort and style. Premium materials, from leather upholstery to soft-touch surfaces, create a rich cabin experience. The seats are designed with both driver and passengers in mind, offering comfort for long journeys with available massaging and heated seats.
The panoramic sunroof adds an open-air feel to the cabin, making it feel even more spacious.
The craftsmanship is evident in every detail, from the finely stitched leather to the brushed aluminum accents that give the interior a sleek, modern look. The rear seats offer ample legroom, making the Nautilus a great option for families or those who frequently travel with passengers. Overall, it’s an inviting and quiet space, perfect for long-distance cruising.
TECHNOLOGY
Lincoln has equipped the Nautilus with a robust suite of technology features, making it a leader in its class. At the heart of the vehicle's infotainment system is the touchscreen, powered by Lincoln's latest SYNC 4 system, which provides seamless connectivity with Apple CarPlay, Android Auto, and a builtin navigation system. The interface is intuitive, and the graphics are sharp, making it easy to use while driving.
For audiophiles, the Revel audio system delivers a concert-like experience, filling
the cabin with rich sound. Advanced driver assistance features include adaptive cruise control, lane-keeping assist, and enhanced parking assistance, all part of Lincoln’s Co-Pilot360 suite. The technology package ensures that every ride in the Nautilus is both entertaining and safe, with state-of-the-art features that enhance both convenience and driver confidence.
PERFORMANCE
Under the hood, the Lincoln Nautilus offers two engine options: a 2.0-liter turbocharged four-cylinder and a more powerful 2.7-liter V6. Both engines provide smooth and responsive power, but the V6 stands out for its ability to deliver quick acceleration and confident overtaking power, especially on the highway. The eight-speed automatic transmission shifts seamlessly, ensuring a smooth driving experience
OUR VERDICT
The 2024 Lincoln Nautilus, with a combination of elegant design, a luxurious and tech-forward interior, and impressive performance is ideal for drivers who value comfort and
technology but still want an SUV that delivers when it comes to performance.
The Nautilus may not be the sportiest SUV in its class, but its focus on luxury, quiet refinement, and advanced features make it an excellent choice for those seeking a sophisticated and capable vehicle for everyday use or longer journeys.
Sumo Sushi & Bento celebrates its 24th Anniversary with the launch of a unique and luxurious sushi offering, the “Daimyo Box.” Set to unveil on the 20th of August 2024, this special box reflects Sumo’s legacy of innovation and excellence in Japanese cuisine, embodied in the anniversary slogan “Artistry in Every Bite.”
The Daimyo Box is a curated collection of Sumo Sushi & Bento’s most legendary and innovative sushi rolls, each steeped in rich cultural symbolism.
This exclusive offering is more than just a meal—it is a culinary journey through Japan’s storied history, inspired by the revered samurai warriors and daimyo lords of feudal Japan.
“DAIMYO BOX” – A SUSHI COLLECTION WITH A STORY:
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SAMURAI ROLL
Inspired by the valour and discipline of Japan’s military nobility, this roll symbolizes loyalty and martial prowess, offering a bold and balanced flavour.
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GOZEN SAMURAI ROLL
Representing the rare female samurai of feudal Japan, this roll celebrates strength and grace, blending delicate flavours with a powerful kick.
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AFURO SAMURAI ROLL
Drawing from the popular anime “Afro Samurai,” this roll is a fusion of tradition and modernity, combining classic Japanese
ingredients with a contemporary twist.
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SHIMIN SAMURAI ROLL
Reflecting the elite status of the shimin caste, this roll offers a rich and luxurious taste, crafted with the finest ingredients to honour Japan’s historic aristocracy.
The Daimyo Box is designed to be a feast for the senses, combining the best of Sumo’s culinary artistry with the timeless appeal of Japanese tradition. Just as the daimyo were revered leaders, this box brings together the most impressive sushi creations, promising an unparalleled dining experience that is truly “fit for a samurai.”
“As we celebrate our 24th anniversary, we wanted to offer something truly special to our loyal customers. The Daimyo Box is a testament to our commitment to excellence and innovation in Japanese cuisine, and we are excited to share this unique collection with sushi lovers across the UAE,” said Julianne Holt-Kailihiwa, CEO of Sumo International Inc. LLC.
Available for a limited time only, the Daimyo Box will be offered at all Sumo Sushi & Bento locations from August 20th, 2024. Sushi enthusiasts are encouraged to experience this one-of-a-kind offering and indulge in the artistry that has made Sumo Sushi & Bento a beloved dining destination for nearly a quarter of a century.
For regular patrons, Sumo Mobile App is a most simple and convenient way to earn loyalty points. Collect Kenji Coins for every order and redeem them for FREE food and drinks (1 AED= 1 Kenji Coin). You can redeem the rewards without any minimum spend. Enjoy! The special offers are available from 11am to 11pm at all Sumo Sushi & Bento outlets.
MALAYSIA SHOWCASES AGRICULTURAL PROWESS IN DUBAI WITH MAHA 2024 BUSINESS NETWORKING EVENT
The Ministry of Agriculture and Food Security Malaysia is intensifying its promotional efforts across the Middle Eastern region. In a bid to highlight Malaysia's agricultural and food industries, the Malaysian Agriculture Counselor Office in Dubai organised a high-profile business networking event at the prestigious Raffles Hotel Dubai.
This event aimed to showcase the nation's agricultural prowess and promote the Ministry’s flagship event, Malaysia Agriculture, Horticulture and Agro-tourism (MAHA) 2024, scheduled from 11 to 23 September 2024.
Established in 1923, MAHA has evolved into Southeast Asia's premier agricultural exhibition, a testament to Malaysia's rich farming heritage. Celebrating a century of innovation and resilience, MAHA promotes sustainable practices and bridges urban-rural gaps.
Vice Consul for Agriculture in the Consulate General of Malaysia in Dubai, Mr. Muhd Arif Jauhari, stated, “This year marks the centennial anniversary of MAHA EXPO. For a century, MAHA has been a beacon of agricultural innovation, education, and community engagement.
This monumental achievement underscores the profound legacy and impact MAHA has had over the past hundred years, from spearheading agricultural advancements to nurturing community spirit.
This year's theme, ‘Harvesting Tomorrow Where Dreams Blossom,' underscores our dedication to sustainable agriculture, human capital, technology, agro-tourism, and investment. MAHA 2024 will feature a three-day trade show followed by a nine-day public exhibition, offering educational activities and interactive exhibits.”
“Through its diverse exhibitions and activities, MAHA educates and inspires visitors on the pivotal role of agriculture. As we commemorate its centenary, we reflect on MAHA's enduring legacy and reaffirm our unwavering commitment to advancing Malaysia's agricultural sector for future generations.”
MAHA offers businesses and companies an excellent platform to market and promote the latest products and services for trades and engagement with potential buyers and customers.
The 2024 edition of the biennial MAHA event aims at promoting agriculture and agro-based industries. This premier agro fair showcases all the different components and the various efforts undertaken by government agencies as well as presenting numerous business opportunities offered by this fastgrowing industry.
Among the many highlights of MAHA 2024 are the ecosystem of agriculture which consists of input suppliers, farming companies, traders, processors, distributors, logistics and consumers, other industry adjacent business, data device and analytics, automation and machinery plus software and technologies that are interrelated.
The 2024 edition introduces MAHA Go Global platform which will act as a catalyst for business growth within the agriculture and horticulture sectors, boost exports, and promote innovation. It is also a valuable platform for professionals in the industry to build the network, learn, and explore new business opportunities. During this program, it can offer a wide variety of products and services which can connect with more than 150 exhibitors from all over the world.
Stakeholders have the chance to be part of MAHA Go Global 2024 and take their business to new heights on this revamped platform, meticulously designed to enhance your agro-food ventures.
MAHA 2024, an outstanding event that has been built on the successes of previous events presents myriad of opportunities for industry players throughout the 11-day event. Participants will not only establish new networking and learn the latest agricultural methods and innovations but also take part in a movement that will propel Malaysia into leading the
agricultural revolution taking place around the world.
Further interest to join in MAHA 2024, prospecting companies and businesses can get in touch with Malaysian Agriculture Counselor Office, Consulate General of Malaysia in Dubai or log on to www.mahaofficial.my.
CULTIVATING TALENT BEYOND TODAY’S BUZZWORDS
By: Nirbhik Goel, CHRO, VFS Global
You may have heard the incredible stories of VFS Global’s growth from one visa centre serving one client government in one location to now serving 67 client governments in 151 locations. From five employees in one country to 12,000 plus employees across 5 continents - that is the company’s true growth journey.
Add to this our many accolades as an employer – Great Place to Work and ET Now Best Organizations for Women 2024 in India, and DEI Employer Award in China being among the most recent - shows our continuing and unwavering commitment to our people.
With a global network of operations, we employ 131 nationalities across the world, working together to ensure we scale greater heights every year. We pride ourselves in championing diversity and inclusion, creating a safe and vibrant workplace where every voice is heard and valued.
Now, while it is important to dispense with the buzzwords when addressing this topic, employee satisfaction and nurturing talent are beyond these. What is the work done by organisations behind the curtains to create and sustain an efficient, empowered and, most importantly, engaged global workforce? I am happy to share with you some of our best practices.
Hiring and retention: We lay great emphasis on hiring and retaining top talent, along with identifying the key roles and employees who are developed to succeed in these roles, while also focusing on their potential successors. These are essential processes that help in creating a robust succession pipeline, giving us a talent pool that will one day proudly lead the company into the future.
TRAINING AND DEVELOPMENT
Our Learning & Organisational Development team dedicatedly curates specialised development programmes aimed at fostering the growth of individual employees and cultivating a leadership pipeline within the organisation.
We also encourage and support personal and professional development programmes outside the organisation with corporate sponsorships, empowering employees to choose and pursue courses that are relevant and catalyse their effectiveness in their individual roles and responsibilities.
DIVERSITY, EQUITY & INCLUSION
Our workforce diversity for the last three years has remained consistent, with women forming over 50 percent of the entire workforce.
However, I am proud to add, we have gone a step beyond DEI as just gender balance. We regularly plan sensitisation trainings on working and catering to people of determination.
In countries like the UAE where we have a large expat workforce, we conduct cultural sensitivity programmes, to better integrate staff into the country they work in, as well as make it easier for them to work with and serve people from other nationalities. Our VFS Global Women’s Network offers mentoring programmes for the career enhancement of women in the organisation. These are just a few examples of our efforts.
WELLNESS
VFS Global lays strong emphasis on wellbeing and work-life balance, understanding its importance in
ensuring a healthy and efficient workforce. From our operating hours to our maternity leave policy, we are not only compliant with local laws, but go a step further where we can, to provide our employees comfort and flexibility where they may need it.
ACTIVE LISTENING
Last but not least, we pay close attention to what our employees have to say. While our leaders constantly engage with their teams, we also conduct an annual employee survey to gather and address any employee feedback. This not only helps us identify areas of improvement, but also formulate action plans to continue on our journey of being an ‘employer of choice’.
These best practices form the strong foundation for an engaged and productive workforce, taking our organisation to greater heights year after year.
