GTM Issue 37

Sunreef Yachts

CANDLE FLAVOURS

Citronella

White Frangipani

Pink Frangipani

Sandlewood Vanilla

Japanese Honeysuckle

Vanilla

Sandlewood Vanilla

HANDMADE ORGANIC SOAP

Aloe Vera Flavoured Soap

Rose Petal Soap

Orange Flavoured Soap

Moringa Flavoured Soap

Neem Flavored Soap

Lemon Grass Flavoured Soap

Mint Flavoured Soap

Rosemary Flavoured Soap

Basil Flavoured Soap

Goat Milk Flavoured Soap

Charcoal Flavoured Soap

A Luxurious Escape Experiencing The Wonders Of W Doha

The Digital Shift E-Commerce And The Rise Of Digital Shopping

Rising Above Dubai's Skyline Binghatti Heights - A Beacon Of Luxury And Convenience In Jumeirah Village Circle

Sustainability Through Innovation Is Key To The Future Of Healthcare

National Day Dishes From Bombay Borough

Ghanya Cosmetics Luxurious Cruelty-Free Skin Care Line

A Nostalgic Revival Blending Vintage And Modern Vogue

Redefining Elegance With Max&Co.'S Ss24 Collection

A Showcase Of Timeless Elegance

Parure Atelier Presents Its Opulent Holiday Collection

New Balance In-Line Silhouette The Wrpd Runner

Unforgettable Festive Moments From Rituals Cosmetics

Technology Trends

Art In Motion

Elena Salmistraro's Avant-Garde F1

In Catawiki's

Master The Art Of Table Setting

Dynamic, Young & Creative Sunreef Yachts

Elevating Mid-Size Sedan Excellence Honda Accord 1.5l Turbo

A New Era Of Versatility And Performance 2024 Volkswagen Amarok

Crafting Dreams Into Reality Rolls-Royce Year Of Magnificent Bespoke Commissions

Advanced Ev Performance And Safety Byd Otto3

Sumo Sushi & Bento Presents A Scrumptious Celebration Of "Noodle Fest"

Dubai Polo & Equestrian Club Announces Emaar Polo Cup Teams In Live Draw

The Annual Puzzle Why

Fail

PUBLISHER

Catherine Gilbert

EDITOR IN CHIEF

Shereen Shabnam

Editorial Team

Fozia Fareen

Natasha Jasmin Dury

Nishrat Nazeen

Eric Richard Dury

Art Director

V. Suquila

Correspondence Address

H3J LLE

Office 404, Building B

Old Saaha Offices - Souk Al Bahar

Old town Island - Burj Khalifa District

P.O. Box 487177, DUBAI - U.A.E.

Tel: +971 50 769 0087

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Silver Point Printing Press L.L.C

Shed No:05 Caterpillar Building Salah

Al Din St Al Khabaisi - Deira - Dubai

A Publication by

H3J FZ LLE

Magazine online sur www.globaltrendmonitor.com

International Owners

Business and Lifestyle Updates

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Copyright: “All right reserved. No part of this publication may be reproduced without written permission from the publisher.”

UNVEILING INNOVATION, LUXURY, AND SUSTAINABILITY

Dear Readers,

Welcome to Issue 37 of Global Trend Monitor magazine, where we delve into a dynamic blend of innovation, luxury, and sustainability that shapes our world today. In this edition, we explore a spectrum of themes that underscore the intersection of technology with lifestyle, and how these elements redefine the contours of modern living.

In our cover story, we journey with Horacio Pagani as he masterfully blends art, science, and technology to create hypercars that are not just vehicles but pieces of moving art. His commitment to excellence mirrors the ethos of our magazine — to bring you stories that inspire and resonate.

Sustainability remains a critical focus across various sectors. ATS Travel's initiatives toward greener practices and Qin Chao's insights on green mobility offer a glimpse into the efforts and innovations driving a sustainable future. Similarly, we investigate how Nutanix and Check Point are paving the way in tech sectors with cutting-edge solutions from hybrid multi-cloud platforms to zero trust security systems.

Luxury also takes centre stage as we showcase the timeless elegance of Shangri-La Dubai's hospitality, the serene escape of Hangzhou, and the ancient wonders of Petra. Each destination and experience is curated to ignite your senses and offer an escape from the ordinary.

Our local flair is celebrated through the Dubai Polo & Equestrian Club’s announcement of the Emaar Polo Cup and the culinary delights of Sumo Sushi & Bento’s Noodle Fest, proving that tradition and innovation can coexist and flourish. This issue also brings a spotlight on the automotive industry with the 2024 Volkswagen Amarok and BYD Otto3, demonstrating how cars are becoming not just means of transportation but icons of technology and style.

These stories aim to inform, inspire, and invigorate your passion for the finer aspects of life. Enjoy and keep sending us your ideas for new stories.

Shereen Shabam Editor-in-Chief

Global Trend Monitor Magazine editor@globaltrendmonitor.com

The Sport of Kings for Everyone

While learning the prestigious Sport of the Kings is its main activity, The Polo Experience offers a total relaxation day in a unique equestrian setting Be it for a corporate team building or personal group tour for pleasure, this may be just what you are looking for. Get ready to immerse yourself into an authentic polo experience right from a reputed polo instructor who is qualified as HPA, Umpire Grade C, and 4-Goal HCP, along with safe and trained horses

HORACIO PAGANI

Mastering Art, Science, and Technology in the World of Hypercars

By Shereen Shabnam

Horacio Pagani, the visionary founder of Pagani Automobili, has carved a unique niche in the automotive world, blending art, science, and technology to create some of the most exclusive and technologically advanced hypercars.

In a recent interview with us in Dubai, Pagani shared insights into the philosophy and journey of his company over the past 25 years, revealing the passion and innovation that drive his creations. We met him at the 25th anniversary of Pagani Automobili celebrated at the prestigious Bulgari Resort in Dubai.

The event marked another step in Pagani’s 25th Anniversary celebration journey, which has seen a succession of international events dedicated to the people who have believed in Horacio Pagani’s project from the beginning: customers, colleagues, collaborators and enthusiasts.

Horacio Pagani has not only dreamed and built some of the most beautiful Hypercars in the world, but he has also turned the company into a creative Atelier where a community of people recognize themselves, share actions and thoughts, deal with the great complications of mechanics, handle beauty, always guided by creative inspiration.

From the outset, Pagani has focused on producing a limited number of cars, ensuring exclusivity and maintaining the brand's prestigious reputation. "The

cars were always a concentration of technology," Pagani explains, highlighting the importance of innovation in his designs. This commitment to technological advancement, coupled with the brand's exclusivity, has been a key factor in Pagani's success.

Pagani credits the company's economic self-sufficiency to its management by a close-knit team, including family members and a small group of managers raised within the factory. This structure has allowed Pagani to invest in research and development, furthering technological progress and ensuring the company remains at the forefront of the automotive industry.

Pagani believes that his cars should evoke emotions, transcending their practical utility. He draws inspiration from Leonardo da Vinci's Renaissance principle that

art and science can walk hand in hand. Modern tools and data-driven studies enable Pagani's engineers and designers to create cars where aesthetics and technology are seamlessly integrated, resulting in vehicles that are not only beautiful but also scientifically advanced. During the interview we spoke extensively about Utopia. Utopia marks the beginning of the third chapter in the brand’s history, making its debut in the Middle East and Africa region. The new Hypercar features a simple and timeless design that embodies a visionary and countertrend automotive concept.

Drawing inspiration from the purest Leonardo da Vinci principle of Art and Science, the aim is to create an object that seamlessly combines refined aesthetic appeal with cutting-edge technology. With only 99 specimens produced, the first series of Utopia

Coupé has already been allocated to a select circle of enthusiasts.

Before we started the interview, we were also able to view the Zonda F Roadster, with new triaxial carbon fiber fabric. The chassis has been redesigned and the weight of the coupé has been kept the same (1,230 kg). The result is a highly efficient aerodynamic car that set a time of 7’29 on the Nürburgring track.

Produced only in the Clubsport version, since this set-up turned out to be far more popular than the original, thanks also to the engine’s increased power output to 650 HP, the Roadster F features a Brembo braking system, with 38 cm diameter carbon-ceramic self-ventilating discs, both front and rear and aluminum and magnesium alloy wheels, designed by Pagani and made by APP-Tech, 19 inches high in front and 20 inches in the rear.

Next to the Zonda F Roadster, we came across the Huayra Roadster. Described

by Horacio Pagani as the «most complicated project», it is a car almost entirely on view, with every component, every mechanical part proudly displayed. It is the first-ever Roadster to be lighter than the Coupé version.

Such a goal was achieved thanks to the complete overhaul of all components and the development of new advanced composite formulas, including CarboTriax HP52 combined with CarboTitanium which allowed the team to reduce the car’s weight by 80 kg compared to the previous coupé and achieve a 52% increase in rigidity. It took six years of hard work to fully develop it, paying attention to every detail. The final result is an open-top car produced in 100 units according to the most authentic Pagani philosophy.

Pagani's influence extends beyond hypercars, as the company has ventured into designing interiors for helicopters and jets, applying the same principles of art, science, and

technology. The focus is on using lightweight materials like carbon fiber and titanium, which are staples in Pagani's cars, to enhance the performance and efficiency of aircraft.

Horacio Pagani's journey with Pagani Automobili is a testament to his relentless pursuit of combining art, science, and technology in the automotive world. As Pagani continues to push the boundaries of innovation and design, the brand's legacy as a creator of emotion-evoking, technologically advanced hypercars is set to endure for years to come.

SHAPING A GREENER FUTURE

ATS TRAVEL'S COLLABORATIVE SUSTAINABLE EFFORTS EXPLORED

In a rapidly evolving world, sustainability has become more than just a buzzword; it's a responsibility that businesses across industries are embracing. ATS Travel, an advocate of sustainable practices, recently organized the Climate Freak workshop, a

collaborative effort with industry leaders like Amadeus, SAP Concur, Lufthansa, Goumbook, and Rotana Hotels.

This workshop served as a platform to delve into crucial discussions about sustainability in the travel sector. Saleem Sharif, at the helm as the driving force behind ATS Travel, shares his insights and perspectives on the pivotal role collaborations play in steering the company's sustainability journey forward.

HAVING ORGANISED THE CLIMATE FREAK WORKSHOP TODAY IN ASSOCIATION WITH OTHER INDUSTRY LEADERS LIKE AMADEUS, SAP CONCUR, LUFTHANSA, GOUMBOOK, AND ROTANA HOTELS, WHAT ARE YOUR KEY TAKEAWAYS OR INSIGHTS THAT YOU PLAN TO INTEGRATE INTO ATS TRAVEL’S SUSTAINABILITY JOURNEY?

ATS Travel has been a strong advocate of sustainability over the last few years even before the inception of our ‘Go Green” initiative we launched. These collaborations and events that we are organizing with the support of our partners bring awareness among our clients and to the travel industry. Our journey is not one where we travel alone towards sustainability but rather as a cohesive and collaborative drive that we will be making along with all our stakeholders and industry partners. Today’s initiative is one we have mooted as part of our contribution towards the COP28 conference, being held in our fantastic city – Dubai, UAE.

COULD YOU SHARE SPECIFIC INITIATIVES OR STRATEGIES THAT ATS TRAVEL HAS IMPLEMENTED OR PLANS TO IMPLEMENT AS PART OF ITS COMMITMENT TO SUSTAINABILITY?

Apart from events such as this that we have been conducting over the last few years, we have conducted plantation drives in the region with our clients as guests. We do a plantation drive twice a year to offset our own carbon footprint and in fact currently have trees in plantations named after every employee in our organization. Internally our organization has ensured our new office space is eco-friendly and sustainable practices are put in place to ensure our staff practice and contribute in every way possible.

We as a TMC are also offering our clients a monthly science-based carbon footprint report which includes data from not just air travel but also land arrangements such as transfers, car rentals and Hotels. Unless you know what your footprint is you cannot really do anything about it, so this helps our clients in their sustainable journey. We also offer them offsetting options across the globe that are verified by global authorities and in some cases even facilitate this process.

HOW HAVE THESE INITIATIVES BEEN INFLUENCED BY COLLABORATIONS LIKE THE ONE AT THE CLIMATE FRESK WORKSHOP?

A workshop like this is so crucial as we have come to realize that there are a lot of folks who want to do something about sustainability but lack the know-how and indepth knowledge of the topic.

This workshop helps them learn and also this will have a wider impact as they take their learning back to their respective organisations.

The workshop itself creates awareness in the market that we are there to help to guide and assist you in your journey to achieve your net-zero goals. We are all on the same path towards the same goal. This awareness increases the success rate of our initiatives and brings into the fold new entities and partners who benefit from such activities.

IN WHAT WAYS DO YOU SEE COLLABORATIONS WITH ENTITIES LIKE AMADEUS, SAP CONCUR, LUFTHANSA, GOUMBOOK, AND ROTANA HOTELS ENHANCING ATS TRAVEL’S APPROACH TO SUSTAINABILITY?

These collaborations are so crucial in the market as we are showing a unified front in the industry to our clients. We are through this telling them that there are sustainable choices that can be made in your business travel program that will help you to reach your net zero or carbon reduction goals.

With industry leaders like SAP concur in the online booking space or Amadeus the largest distribution system in the world along with airline giants Lufthansa coming together in the event reinstates and enhances the seriousness of the need for sustainable initiative’s to be adopted by each one of us in our everyday lives and organizations

ARE THERE ANY JOINT PROJECTS OR INITIATIVES ARISING FROM THESE PARTNERSHIPS?

Definitely, in offering an understanding of the causes and effects of climate change and sustainability knowledge the clients are now empowered to make sustainable choices. Every partner at the event showcased their sustainable solutions to the participants and we see a lot of partnerships already taking fruition as the end objective and goal here is reducing our carbon footprint and these solutions do just that.

WHAT ARE SOME OF THE UNIQUE CHALLENGES ATS TRAVEL FACES IN ITS SUSTAINABILITY JOURNEY, ESPECIALLY IN THE TRAVEL AND TOURISM SECTOR?

The main challenge is awareness, knowledge of solutions, misconceptions on the process & topic and the misunderstanding that being sustainable is expensive. We have learnt over the last few years that although there is a desire and inclination to be sustainable, people do not know how.

The responsibility also lies with TMC and tourism organizations like us to ensure we offer, guide and provide the choice for the client to choose sustainable travel or holidays. We also strongly feel that this will not happen unless there is a buy in from all the stakeholders within the organization and with your value and supply chain as well.

HOW DOES THE COMPANY PLAN TO ADDRESS THESE CHALLENGES, POSSIBLY

USING INSIGHTS OR SOLUTIONS DISCUSSED IN THE WORKSHOP?

We are working towards clearing a lot of these misconceptions, providing factual data with clear examples on what is required. This workshop is a prime example of how we are working towards imparting the crucial and necessary understanding and knowledge to our partners, clients and market.

Internally we have now partnered with various destinations and suppliers across the globe in industries such as Hotel, Transport and Air who can offer sustainable options to our clients. We will also be continuing such activities and workshop to spread awareness with the kind support of all our partners.

ARE THERE ANY SPECIFIC GOALS OR BENCHMARKS THAT THE COMPANY AIMS TO ACHIEVE IN THE SHORT AND LONG TERM?

Yes, we are working towards ensuring every client of ours takes account of their carbon footprint and acts on it. We are there as their partner to help them in this journey by providing information and choices in their everyday travel plan to help them offset and reduce their carbon footprint. We hope to be a one stop solution to our clients where they look to us for guidance in procurement, partnerships, travel policy adherence and more - all aimed towards a more sustainable travel program.

AS A LEADER IN THE TRAVEL INDUSTRY, HOW DOES ATS TRAVEL ENVISION INFLUENCING OR INSPIRING OTHER COMPANIES IN THE SECTOR TOWARDS GREATER SUSTAINABILITY PRACTICES?

Well, I am sure our partners in this sector are all doing something about this and as I have already mentioned, this journey is not one to be taken alone but as a cohesive and collaborative effort from all the stakeholders in the industry.

I am sure we will soon see a lot more initiatives from partners and we also are confident that this workshop will empower clients in the market to seek these choices and solutions from their respective partners.

As the travel industry navigates the path towards sustainability, ATS Travel stands at the forefront, championing collaborative efforts and initiatives. Saleem Sharif emphasizes the significance of collective action and partnership, emphasizing that sustainability isn't a solitary journey but a collective endeavor involving stakeholders, clients, and partners. Through workshops like Climate Freak and ongoing collaborations, ATS Travel continues to pave the way, not just for their own sustainability goals, but to inspire and drive the industry towards a future where eco-conscious practices are at the heart of every travel endeavor.

LUXURY AND TIME RELATIONSHIP HAKAN OZEL

Area General Manager, Operations of Shangri-La Dubai

The relationship between time and luxury is one aspect that we should thoroughly understand when we strategize and manage the luxury business. Once we grasp the nature of time in terms of stages in luxury, it becomes more meaningful and beneficial for all stakeholders. In basic terms, there are three time-stages for luxury products and services.

During the first stage, small or big, luxury consumers have dreams in nature. They have dreams that they wish to come true other than just answering their basic functional needs. When they have a basic product to satisfy their immediate needs, it becomes a commodity and has a minimal quality at lower cost. However, when consumers have a dream, it becomes a desire.

They want to buy a luxury watch, a bag, a shirt, or a car; or have a great time in a luxury hotel where they can have caring service, delicious meals, creative drinks, comfortable room with a great functionality, awesome view, and such like. Before, they decide to visit the selling point and purchase the luxury product supported by luxury service, consumers take their time to continue to dream and it is very exciting.

Therefore, they search a lot and try to match their careful selection to meet their dreams. In this stage, luxury brand marketing kicks in. From brand positioning and promise till reputation, brand marketing helps the luxury consumers on a pleasant, exciting, and promising decision.

The second stage is where the luxury consumer meets the luxury seller to buy and sell. Luxury sellers are the brand representatives or ambassadors. This meeting means more than a transaction exchange. This is the stage when the luxury consumers expect a luxury service in-line with the quality of the luxury product itself to make their dreams come true.

The luxury brands spend a lot of effort, time and capital with creativity, promotion, marketing, and communication; designers and artists spend a lot of effort to identify

distribution, and so on.

Then, the time comes for the luxury service experience to sell the luxury product to luxury consumer, from person to person, after the consumers have decided on the brand and product. Lack of luxury service should not be the cause of failure after all the above effort.

The third and the final stage is the experience stage, where the luxury consumers make their dreams come true with the luxury products and the

a social marker and positioning in society; acquiring the luxury good alone makes the consumers happy whether they use the product or not. The mere act of acquiring a luxury good brings joy, regardless of its usage. Subsequently, this experience transitions into brand loyalty.

In conclusion, the relationship between luxury and time in stages is very important and understanding this relationship greatly helps to strategize and manage the luxury business professionally.

GREEN MOBILITY FOR A BETTER TOMORROW

Insights from Qin Chao, VP at Chery International, Middle East, Egypt and North Europe

By Natasha Dury

During the Geneva International Motor Show recently, we had the pleasure to listen to Mr. Qin Chao, VP at Chery International. He has worked in Chery for more than 20 years, with rich experience in manufacturing, R&D, product , sales, business and management. Currently Mr. Qin is in charge of markets in the Middle East, Egypt and North Europe and is the managing director of Chery group's premium brand - EXEED. We find out more about his vision for Chery International in the Middle East.

WITH OVER 20 YEARS OF EXPERIENCE AT CHERY, YOU HAD VARIOUS ROLES ACROSS MANUFACTURING, R&D, PRODUCT, SALES, AND MANAGEMENT. CAN YOU

SHARE SOME KEY INSIGHTS FROM YOUR JOURNEY AND HOW IT HAS SHAPED YOUR CURRENT ROLE?

My journey at Chery has been incredibly enriching. I have had the privilege of working in different aspects of the automotive industry, from manufacturing where I learned about quality and efficiency, to R&D where I saw innovation in action. These experiences have given me a holistic understanding of the business, and they now serve as a solid foundation for my role in managing markets in the Middle East, Egypt, North Europe, and overseeing Chery's premium brand, EXEED.

WHAT

ARE THE STRATEGIC

OBJECTIVES

AND PRIORITIES

FOR CHERY IN THE MIDDLE EAST, EGYPT, AND NORTH EUROPE MARKETS, AND HOW DOES THE EXEED BRAND FIT INTO THIS STRATEGY?

Our strategic objectives in these markets revolve around growth and brand recognition. We aim to expand our presence by offering vehicles that cater to the specific needs and preferences of customers in each region. The EXEED brand plays a pivotal role in this strategy as it represents our commitment to delivering premium, high-quality vehicles that meet the evolving demands of discerning customers.

CAN YOU HIGHLIGHT SOME OF THE UNIQUE CHALLENGES

AND OPPORTUNITIES YOU'VE ENCOUNTERED WHILE MANAGING MARKETS IN THE MIDDLE EAST, EGYPT, AND NORTH EUROPE?

Each of these markets presents its own set of challenges and opportunities. In the Middle East, for example, the climate and driving conditions require vehicles with specific features and durability.

In North Europe, there's a growing demand for environmentally-friendly options. In Egypt, affordability is a key consideration. Understanding and adapting to these unique factors is essential for our success.

COULD YOU SHARE SOME INSIGHTS INTO CHERY'S APPROACH TO INNOVATION AND PRODUCT DEVELOPMENT, ESPECIALLY WITHIN THE CONTEXT OF YOUR ROLE OVERSEEING THE EXEED BRAND?

Innovation is at the core of our product development strategy. We invest heavily in research and development to ensure our vehicles incorporate the latest technologies and meet the highest quality standards. With the EXEED brand, we focus on pushing the boundaries of what's possible in terms of design, performance, and advanced

features to deliver a truly premium driving experience.

HOW DOES CHERY PLAN TO ADDRESS THE GROWING DEMAND FOR ELECTRIC AND HYBRID VEHICLES IN THESE MARKETS, AND WHAT ROLE DOES SUSTAINABILITY PLAY IN YOUR STRATEGY?

Sustainability is a top priority for Chery. We recognize the increasing interest in electric and hybrid vehicles, and we are committed to offering a range of eco-friendly options that align with the preferences and regulations in each market. Our goal is to contribute to a greener future by providing innovative, energy-efficient mobility solutions.

FINALLY, ANY MESSAGE YOU LIKE TO CONVEY TO CHERY'S CUSTOMERS AND PARTNERS IN THE MIDDLE EAST, EGYPT, NORTH EUROPE, AND THOSE INTERESTED IN THE EXEED BRAND?

Chery is dedicated to delivering exceptional products and services that exceed expectations. We are committed to working closely with our partners to ensure mutual success and to continue growing together in these diverse and dynamic markets and we thank you and them for being part of our journey.

REVOLUTIONIZING MOBILITY

My Zeekr Experience

Zeekr emerges as a trailblazer in the electric vehicle (EV) landscape, carving its niche with a commitment to cutting-edge technology and innovative designs. As a subsidiary of Geely, Zeekr benefits from a heritage of automotive expertise while forging a new path toward the future of sustainable transportation.

My Zeekr experience was truly a Journey into Innovation. The tours with Zeekr provided an unparalleled glimpse into the heart of their operation, beginning with a visit to the Zeekr Centre, a hub of creativity and technological

By Shereen Shabnam

prowess. Following that, we also visited the Geely Brand Centre which showcased the synergy between the parent company and its ambitious offspring.

We then ventured on to drive the Zeekr 001, Zeekr X, and Zeekr 007 at the Ningbo International SpeedPark. The opportunity to test drive Zeekr's flagship models was exhilirating and we were able to do a few laps with each car. Each vehicle exemplifies Zeekr's ethos.

The Zeekr 001 is the first model launched by Zeekr and has a luxury electric shooting brake. It boasts a unique and elegant design with a long wheelbase, a low roofline, and a spacious interior. The Zeekr 001 is equipped with powerful dual electric motors, providing impressive performance and all-wheel drive capabilities.

It features a high-tech interior with a large infotainment display, an advanced sound system, and a range of connectivity options. The vehicle also offers advanced safety

features and driver assistance systems, making it a compelling choice for those seeking a premium electric vehicle.

Zeekr X features a sleek, modern design with a distinctive front fascia and a futuristic interior. It is equipped with advanced technologies, including a large touchscreen infotainment system, a digital cockpit, and a range of driver assistance features. The vehicle is built on Geely's Sustainable Experience Architecture (SEA) platform, which is designed for electric vehicles, ensuring a smooth and efficient driving experience. It features a unique balance of sportiness and practicality.

The Zeekr 007's design on the other hand is a nod to the future, boasting a minimalist yet functional interior. It is a luxury electric sedan that combines elegance with cuttingedge technology. It features a sleek and aerodynamic design with a spacious and luxurious interior. The vehicle is powered by a high-performance electric powertrain, delivering swift acceleration and a long driving range.

The Zeekr 007 is equipped with a host of advanced features, including a state-of-theart infotainment system, wireless charging, and a range of driver assistance technologies. It is designed to provide a comfortable and refined driving experience, making it a strong contender in the luxury electric sedan market.

It shines with its rapid acceleration and impressive battery life, making it not only a pleasure to drive but also a testament to the brand's commitment to sustainability.

To get behind the scenes, we checked out the ZEEKR Workshop and Intelligent Factory which revealed the brand's forward-thinking approach to car manufacturing. Robotics, AI, and meticulous craftsmanship converge to create vehicles that are both art and machine.

We also were able to get some VREMT Factory Insights. Our visit to the VREMT Factory further emphasized Zeekr's dedication to innovation. Here, the focus on renewable energy technologies, efficient production methods, and sustainable practices was evident, underscoring Zeekr's vision for an eco-friendly automotive future.

The journey through Zeekr's world was not just an insight into their current achievements but also a window into the future of EV technology. With each model offering unique best features that push the envelope, Zeekr solidifies its place at the forefront of the EV revolution, promising an electrified tomorrow that is as exciting as it is sustainable.

WHY ENTREPRENEURS SHOULD SUPERCHARGE THEIR BUSINESS WITH TECHNOLOGY

Nishrat Nazeen, Founder of Aromas Fiji

In today's fast-paced business environment, technology serves as a catalyst for growth and innovation. Entrepreneurs looking to carve out a competitive edge need to harness the power of technology effectively. Here are several ways technology can be leveraged to supercharge your business, streamline operations, and drive growth.

AUTOMATE ROUTINE TASKS

One of the most significant impacts of technology in business is automation. Tools that automate repetitive tasks can save time and reduce human error, allowing you and your team to focus on more strategic

initiatives. Automation can be applied in various areas, such as accounting, customer service (with chatbots), and marketing (through email automation). This not only speeds up operations but also improves efficiency and reduces costs.

ENHANCE CUSTOMER EXPERIENCE

Technology can drastically improve how customers interact with your business. CRM (Customer Relationship Management) systems help manage customer interactions, track leads, and streamline processes to enhance the overall customer experience. Additionally, AI and machine learning

can personalize shopping experiences on e-commerce sites, recommend products, and provide better customer service.

EXPLORE DATA ANALYTICS

Data is a gold mine for entrepreneurs. With the right tools, businesses can collect, analyze, and utilize vast amounts of data to make informed decisions. Analytics can help understand customer behaviors, market trends, and operational bottlenecks, providing actionable insights that can lead to improved products, marketing strategies, and business processes.

EMBRACE CLOUD COMPUTING

Cloud computing offers businesses flexibility, scalability, and cost-efficiency by allowing them to store data and access applications over the Internet. It supports remote work, collaboration, and information sharing across different locations. Cloud solutions can adapt to your business's growth and changing needs without significant upfront investments in physical infrastructure.

Improve Communication and Collaboration Tools like Slack, Zoom, and Microsoft Teams have revolutionized workplace communication. These platforms facilitate seamless communication and collaboration among teams, regardless of their geographical locations. They support file sharing, video conferencing, and real-time messaging, which are crucial for maintaining operational continuity, especially in a hybrid work environment.

SECURE YOUR BUSINESS

As businesses become more dependent on technology, cybersecurity becomes increasingly critical. Investing in robust security measures such as firewalls, antivirus software, and encryption protects sensitive information from cyber threats. Regular training on security best practices is also vital to ensure that employees are aware of potential risks and how to mitigate them.

FOSTER INNOVATION WITH R&D

Investing in research and development (R&D) can lead to innovations that set your business apart from the competition. Technology can facilitate R&D by providing tools and platforms that streamline product development, prototype testing, and market analysis. This not only speeds up the innovation process but also enhances its quality.

Expand Market Reach with Digital Marketing Digital marketing tools and platforms offer cost-effective ways to reach a broader audience. Utilizing SEO, social media, email marketing, and online advertising can elevate your brand's presence and attract new customers. Advanced tools provide metrics and analytics to gauge the effectiveness of your campaigns and refine strategies accordingly.

Integrating technology into your business isn't just about keeping up with the trends—it's about making strategic choices that drive operational efficiency, improve customer relations, and secure a competitive advantage. Whether it's through automating processes, leveraging data, or enhancing security, technology holds the key to scaling new heights in today’s digital age. Entrepreneurs who embrace these tools can not only streamline their operations but also set the stage for sustained growth and success.

NUTANIX HYBRID MULTICLOUD PLATFORM RECOGNIZED AS A LEADER

Receives among the highest scores in current offering category and highest in strategy category

Nutanix (NASDAQ: NTNX), a leader in hybrid multicloud computing, announced it has been named a Leader in The Forrester Wave: Hyperconverged Infrastructure, Q3 2023, published by Forrester Research, Inc. The report evaluated 11 HCI vendors on Current Offering, Market Presence, and Strategy, and Nutanix was positioned as a leader with the highest possible scores in the vision and innovation criteria.

Nutanix also received the highest scores in the storage and data, and support and experience criteria. Nutanix believes these results show the company’s strength in helping organizations build a hybrid multicloud platform to run all apps and data anywhere - whether in the datacenter, in public cloud or at the edge.

“Most organizations are grappling with

the messy, accidental multicloud reality of managing applications and data across multiple clouds and on-premises, resulting in operational complexity, increased costs and security risks,” said Thomas Cornely, SVP, Product Management at Nutanix. “Nutanix addresses these challenges with one platform to run applications and data anywhere. To us, this report underscores our leadership in this market and recognizes our strong offering

and vision to help customers simplify their hybrid multicloud environments.”

The Forrester Wave report ranked Nutanix as a leader and states, “Nutanix is known for simplifying infrastructure complexity and is applying that philosophy to hybrid cloud infrastructure as well.” It also notes, “The Nutanix vision focuses on building a hybrid and multicloud platform for business applications, easing adoption of cloudnative architecture.” Additionally, the report notes, “Nutanix puts customers at the heart of its innovation strategy, using its strong community ties to source new features for its roadmap.”

This news comes on the heels of continued strong innovation and momentum from Nutanix, including:

• The launch of Nutanix GPT-in-a-Box to simplify adoption of generative AI among enterprises. This full-stack software-defined AI-ready platform allows customers to easily procure AI-ready infrastructure to fine-tune and run generative pre-trained transformers (GPT), including LLMs at the edge or in their datacenter, while maintaining control of the data.

• The global strategic partnership with Cisco® to accelerate hybrid multicloud deployments by offering the industry’s most complete hyperconverged solution for IT modernization and business transformation. Cisco Compute Hyperconverged with Nutanix delivers best-in-class cloud operations, unparalleled flexibility, and industry-leading customer support and resiliency.

• Strengthened cyber resilience with accelerated ransomware detection and recovery with new features in Nutanix Data

Lens™ and Nutanix Unified Storage™. These new capabilities enable organizations to detect a threat, defend from further damage and begin a 1-click recovery process within 20 minutes of exposure. The features build on the strength of Nutanix Cloud Platform to protect and secure customers’ most sensitive data across clouds.

• Expanded product capabilities delivered with the AOS 6.7 release. This release expands the hybrid multicloud featureset while enhancing existing capabilities. It includes new enterprise virtualization features, denser storage configurations with greater storage performance, greater resiliency for deployments in the public cloud, and enhanced hybrid multicloud management.

• Strong customer momentum including Micron Technology, which selected Nutanix Cloud Platform for its manufacturing facilities globally, and the Department for Work and Pensions, the UK’s largest central government organization which standardized on Nutanix for their hybrid cloud environment.

Thomas Cornely, SVP, Product Management at Nutanix

ZERO TRUST SECURITY IN ACTION: MEET THE NEW CHECK POINT CLOUDGUARD

By: Amber Langdon, Product Marketing Manager, Cloud Security

It's no surprise that compromised or stolen credentials are the leading attack vectors year to year. Overly permissive user and service accounts are created in a rush due to the agile development process - only to be abandoned after a few uses, leaving them vulnerable to hackers. This focus on velocity makes it increasingly difficult for organizations to know who has access to what data, and across which platforms.

According to Gartner, 75% of security failures will result from inadequate management of identities this year.

Many security professionals are concerned about the ease of overprovisioning and effectively managing access to reduce risks. To tackle this concern, organizations require tools that empower them to

remain efficient while minimizing risk. The implementation of Zero Trust helps organizations reduce their risk and defend against credential-based attacks.

The Zero Trust model was established by Forrester in 2011 and provides a guiding principle of never trust, always verify. As organizations move to the cloud, shifting from perimeter protection to identity protection by adopting Zero Trust is essential to maintaining a high level of security. In traditional security models, there is an implicit level of trust placed in every user, device, and network within an organization's network. However, this assumption of trust can leave organizations vulnerable to attacks.

According to the 2023 Cloud Security Report, respondents surveyed revealed that 35% of breaches that

they experienced were caused by misconfigured assets or compromised accounts.

Many enterprises have adopted CloudGuard as a central component of their Zero Trust security strategy. Zero Trust promotes the principle of least privilege, which means users and systems only have access to the minimum resources necessary to perform their tasks.

With CloudGuard’s Cloud Identity and Entitlement Management (CIEM), over-privileged entities are automatically detected, least-privileged recommendations are provided, and alerts are issued for anomalies in user permission usage and deviations from best practices.

But the work doesn’t stop there. To continue reducing the attack surface and limiting potential damage, Zero Trust can be implemented as a part of shifting security left.

Secrets, such as API keys, passwords, or cryptographic keys, are often used to authenticate and authorize access to cloud resources. If these secrets are exposed in code and not properly protected, malicious actors can gain unauthorized access to sensitive cloud assets. Detecting secrets in code helps prevent unauthorized access, which aligns with the core Zero Trust principle of "never trust, always verify."

With CloudGuard Code Security, organizations can detect secrets and misconfigurations in their code prior to deployment.

IDENTITY MANAGEMENT

In today's age of complex cloud infrastructure, managing user entitlements can be a daunting task for security teams. Manually assigning and revoking permissions for numerous actors and resources across multiple cloud infrastructures, each with their unique frameworks, is impractical and unscalable. Furthermore, the existence of multiple access permissions for a single entity adds to the complexity of accurately determining the correct permissions for each entity.

Through the utilization of CIEM solutions, security teams are empowered to efficiently oversee and regulate user identities and access to cloud-based resources and infrastructures. With the aid of CIEM solutions, the least-privileged access model can be established across all cloud environments, significantly mitigating the threat of cyber-attacks arising from overly permissive access permissions.

This model ensures that identities are granted only the necessary permissions to execute their tasks, while also detecting and offering remediation suggestions for overly permissive entitlements.

CloudGuard CIEM creates effective user roles, which detect when there are conflicts between two organization-level rules and a third individual permission rule.

CIEM then analyzes the effective user roles and all cloud entitlements to accurately determine the permissions that entities receive within organizational environments.

CloudGuard CIEM continuously analyzes effective user permissions versus actual usage and offers remediation suggestions based on this analysis. By analyzing logs of a user's activity in the last 90 days, it determines whether an organization has enforced the principle of least privilege.

If an organization does not follow the principle of least privilege, a remediation action is created to suggest ways in which the user's role can be optimized

and enhanced. This ensures zero trust is enforced across all of your cloud environments.

With CloudGuard CIEM, organizations can effectively analyze their various cloud accounts, user groups, and entities, resulting in a highly secure environment. However, it is equally important for organizations to ensure the security of their keys and secrets.

CODE SECURITY

For optimal security measures, Zero Trust principles must be implemented in all areas of an organization. One crucial aspect is ensuring that code is thoroughly inspected for keys and secrets instead of anyone trusting that code is secured. This is where CloudGuard Spectral's Secret Scanning comes in, effectively detecting hardcoded secrets, before deployment. By seamlessly integrating into the development lifecycle, Spectral can quickly scan code within seconds, providing developers with a frictionless experience as they incorporate it into their development process. Through the CloudGuard dashboard, an organization's security team can monitor and supervise this process as well. Spectral’s lightweight and comprehensive approach to security ensures the protection of your codebase and enhances the organization's overall Zero Trust framework.

IMPLEMENT ZERO TRUST SECURITY WITH CLOUDGUARD

To truly embrace a 'never trust, always verify' approach, it is imperative to implement a least privilege framework across your cloud environments and prevent the exposure of keys and secrets within code. CloudGuard provides a unified platform to enforce these measures across security and development teams. It enables security teams to manage users and roles across multi-cloud as well as code security across the development lifecycle. It ensures continuous scanning and notifications on findings to the right developer within seconds, enabling both high standards of cloud security and an outstanding developer experience.

WHY CYBERCRIMINALS DON’T TAKE THE HOLIDAYS OFF

By Gil Vega, CISO, Veeam Software

WHAT DO SANTA AND CYBERCRIMINALS HAVE IN COMMON?

I love this time of year. Work starts to slow down once the end of year quotas are hit, there is a distinct hint of magic in the air, and I get to dedicate myself to two of my favorite things: overindulging and spending time with family and friends. As I'm getting stuck into my, no doubt later regretted, second helping of roast potatoes, I often find myself thinking about those whose work gets busier at this time of year. Their hard work keeps essential services running, allowing the rest of us to have a safe and happy holiday season, and for that I am incredibly grateful.

There is another group that also find themselves working around the clock during the holiday season, that you should also spare a thought for. No, not Santa and his elves, I'm talking about cybercriminals. Cybercrime goes up by a sizeable 30% in the festive period, meaning cybercriminals are at their busiest.

You might be asking, why this increase? It turns out the holiday season is definitely the most magical time of the year for scammers.

There are several things that contribute to this, but two major factors are 1) people tend to spend a lot of money online at this time of year, 2) people tend to be busy and often feel more stressed than usual. This means that in a lot of the world, stressed, busy people are likely relying on System 1 thinking (the fast, effortless, instinctive, non-critical type of thinking), to make decisions about spending large amounts of money. It’s a scammers’ dream come true.

WHAT CAN YOU DO TO PROTECT YOURSELF FROM FESTIVE FRAUD?

• Have a rough idea of what scams to look out for. Be on the lookout for fake delivery notifications, fake shopping sites and sellers, fake gift cards and vouchers, fake charities, and fake travel offers.

• Incorporate some simple measures to up your protection, like keeping a healthy level of skepticism, doing your research before taking action, choosing payment methods with more protection like credit cards and PayPal, and setting alerts up on your banking accounts.

Gil Vega, CISO, Veeam Software

ENCHANTING HANGZHOU A SERENE OASIS IN THE HEART OF CHINA

By Shereen Shabnam

Nestled within the verdant landscapes of eastern China lies Hangzhou, a city steeped in history, culture, and natural beauty. A group of us recently ventured into this enchanting city to test drive cars and found ourselves exploring tourist sites and creating memories to last a lifetime.

Renowned for its picturesque West Lake, poetic landscapes, and rich heritage, Hangzhou stands as a testament to China's ancient allure and modern dynamism, offering travelers an unforgettable experience.

After a few days of driving, we headed to the heart of Hangzhou where lies the legendary West Lake, a UNESCO World Heritage Site and the city's centerpiece. Adorned with graceful willow trees, arched bridges, and serene pagodas, the lake's ethereal beauty has inspired poets, artists, and philosophers for centuries.

Visitors can leisurely stroll along the lake's shores, reveling in the tranquil ambiance while admiring the nature and the poetic mist veiling its surface during colder months.

We went on a boat ride across West Lake which unveiled its mesmerizing panorama, allowing travelers to witness the scenic vistas that have been immortalized in Chinese literature and art. One can also explore the islands dotting the lake, each possessing its unique charm, such as the idyllic Three Pools Mirroring the Moon or the serene Lesser Yingzhou Isle.

Hangzhou's allure extends beyond West Lake, beckoning explorers to discover its cultural treasures. The historic district of Hefang Street offers a glimpse into the city's past, lined with traditional shops, teahouses, and vibrant folk performances, where ancient traditions harmonize with modernity.

The Lingyin Temple, one of China's most renowned Buddhist temples, stands as a testament to the city's spiritual legacy. Marvel at the intricate carvings of the Feilai Feng grottoes, where stone sculptures and serene Buddha figures are nestled among lush greenery, fostering an atmosphere of tranquility and reverence. Hangzhou's culinary heritage is equally captivating. Renowned

for its delicate Longjing tea and sumptuous cuisine, the city invites visitors to indulge in a culinary journey. Savor the tantalizing flavors of regional dishes or partake in a traditional tea ceremony, immersing oneself in the artistry of tea brewing and appreciation. We were lucky enough to try a wide range of dishes and even enjoyed lunch and dinner at some halal restaurants.

Hangzhou's modernity harmoniously coexists with its ancient charm. The city's innovative spirit is evident in its burgeoning mobility and tech scene, contemporary art galleries, and vibrant nightlife, catering to diverse interests and ensuring a well-rounded travel experience.

Hangzhou presents itself as a harmonious blend of natural beauty, cultural richness, and modern vibrancy. Whether one seeks serenity amidst scenic landscapes, a deep dive into history and tradition, or an exploration of contemporary delights, Hangzhou beckons with its timeless allure, leaving an indelible mark on every traveler's heart.

I would love to embark on a journey once again to Hangzhou as it is a city that seamlessly weaves the tapestry of ancient wonders and modern marvels, inviting adventurers to immerse themselves in its beauty, culture, and captivating essence. Here the past and present converge in perfect harmony, offering a travel experience unlike any other in China.

UNVEILING PETRA A Timeless Journey into Jordan's Ancient

Marvel

By Shereen Shabnam

Nestled amidst the rugged terrains of Jordan lies an archaeological wonder that transcends time, beckoning travelers on an extraordinary voyage back to ancient history. I was fortunate enough to visit Petra a few times and experience its mystique both in daylight and in the night which are two very different experiences.

Petra is best described as an ancient city carved into rose-red cliffs. It stands as a testament to human ingenuity and artistry, inviting adventurers from across the globe to discover its secrets. A UNESCO World Heritage Site and one of the New Seven Wonders of the World, Petra's allure is undeniable. This ancient city, once the thriving capital of the Nabatean kingdom, continues to captivate visitors with its grandeur.

The journey to Petra begins with a passage through the narrow Siq, a winding canyon flanked by towering cliffs that dramatically part to reveal the iconic Treasury, Al-Khazneh.

This architectural marvel, adorned with intricate carvings and imposing facades, never fails to awe those who catch the first glimpse of its splendor. As sunlight dances upon its pink sandstone surface, a sense of wonderment envelops all who stand before it, igniting imaginations and curiosity about the secrets it guards.

Beyond the Treasury, Petra's vastness unfurls, revealing an ancient cityscape carved into the rocks. The Royal Tombs, the Monastery (AlDeir), the Great Temple, and other structures bear witness to the architectural prowess of the Nabateans, who meticulously carved

these monuments into the

centuries ago.

Each edifice tells a story of a civilization that thrived through trade, artistry, and cultural exchange—a testament to the rich tapestry of history woven into Petra's walls.

Exploring Petra is akin to embarking on a historical treasure hunt. Visitors traverse ancient cobblestone paths, passing amphitheaters, temples, and dwellings, immersing themselves in a bygone era's remnants. The vivid colors of the rock formations, shifting from rose-red to ochre under the sun's changing angles, add an enchanting quality to the experience.

Moreover, Petra's allure extends beyond its archaeological splendor. The warm hospitality of the local Bedouin community offers a glimpse into their traditional lifestyle, sharing stories passed down through generations and offering tantalizing local cuisine that excites the taste buds.

To fully appreciate Petra's grandeur, explorers often venture to vantage points like the High Place of Sacrifice or the viewpoint atop Jebel alMadhbah, rewarding them with breathtaking panoramas of the entire ancient city spread below, a vista that lingers in memory long after the journey ends.

Whether it's tracing the footsteps of ancient civilizations, marveling at architectural masterpieces, or simply basking in the surreal beauty of the desert landscape, Petra remains an unparalleled destination that transcends time and leaves an indelible mark on every traveler's soul as a timeless testament to human artistry and resilience.

A pilgrimage to this archaeological marvel not only unveils the secrets of a bygone era but also fosters a profound connection between the modern world and the echoes of history carved in stone, beckoning all who seek to unearth the mysteries of the past.

sandstone cliffs

A LUXURIOUS ESCAPE Experiencing the Wonders of W Doha

By Shereen Shabnam

Nestled in the heart of Qatar's vibrant capital, W Doha stands as a beacon of luxury and contemporary chic, offering an unparalleled hospitality experience. From the moment you step into its elegantly designed lobby, the hotel promises a stay that's nothing short of extraordinary. During the recent Motor Show in Qatar, I stayed a few nights and enjoyed the vibrant vibe of the hotel.

The rooms and suites at W Doha exude

an air of sophistication, blending modern aesthetics with ultimate comfort. Each room offers breath-taking views of the city skyline, coupled with state-of-the-art amenities ensuring a stay that is both relaxing and invigorating.

A highlight of W Doha is its exceptional dining experience. The hotel's renowned restaurant, Market by Jean-Georges, presents a culinary journey like no other. The breakfast at W Doha sets a high

standard for the day with a spread that is both lavish and delightfully varied, featuring international and local cuisines.

For lunch and dinner, Market by JeanGeorges offers an exquisite menu that tantalizes the taste buds, showcasing the finest ingredients and culinary expertise. Whether it's the perfectly cooked steaks, the fresh seafood, or the innovative vegetarian options, every dish is a masterpiece.

Beyond dining, W Doha offers a range of amenities. The Bliss Spa provides a sanctuary of relaxation and rejuvenation, while the outdoor pool is perfect for a refreshing dip. The fitness center is equipped with the latest in exercise technology.

What truly sets W Doha apart is its exceptional service. The staff, attentive and knowledgeable, go above and beyond to ensure every guest's needs are met. They embody the essence of Qatari hospitality, making each guest feel special and well-cared for.

W Doha is more than just a hotel; it's a destination that offers a blend of luxury, culinary excellence, and impeccable service. Whether you're visiting for business or pleasure, W Doha ensures a memorable stay that will leave you longing to return. It was my fifth time staying at the hotel and I am still hoping for a longer stay there in the future.

THE DIGITAL SHIFT

E-COMMERCE AND THE RISE OF DIGITAL SHOPPING

By Shereen Shabnam

As the digital landscape expands, the retail industry is undergoing a significant transformation. Globally, consumers are increasingly favoring online shopping over traditional brick-and-mortar stores. This shift is evident not only in established markets but also in the burgeoning retail sectors of the Middle East, where digital innovation is rapidly redefining consumer habits.

The region is witnessing a remarkable surge in e-commerce, with forecasts from Statista indicating that online sales will eclipse $6 trillion by 2024. This growth is fueled by the convenience of shopping from home, which offers consumers a broader selection of products and often more competitive pricing than traditional retail outlets. As more consumers embrace the ease of digital browsing and purchasing, this trend is expected to continue its upward trajectory.

Simultaneously, the explosion of mobile commerce is reshaping shopping behaviors worldwide. With over six billion smartphone users globally, retailers are increasingly optimizing their websites for mobile devices and investing in mobile app development. These enhancements aim to refine the shopping experience, making it more accessible and user-friendly for consumers on the go.

Another transformative trend in the digital shopping space is the advent of personalized shopping experiences, enabled by advances in artificial intelligence and data analytics. Online retailers are now able to offer tailored product recommendations, promotions, and discounts based on individual shopping habits and preferences. This personalization enhances customer satisfaction and fosters brand loyalty, as shoppers feel uniquely understood and valued.

Amidst these technological advancements, sustainability has become a pressing

concern for consumers. Many are now assessing the environmental impact of their purchases, prompting online retailers to adopt more sustainable practices. This shift includes the implementation of eco-friendly packaging and carbonneutral shipping options, appealing to the environmentally conscious shopper.

In the Middle East, the digital transformation of retail is particularly pronounced. Nations like the UAE and Saudi Arabia are at the forefront, driven by high internet penetration rates and a young, tech-savvy population.

Moreover, Middle Eastern consumers are increasingly participating in cross-border shopping, seeking access to international brands that are not available locally. This trend is supported by improved logistics and specialized e-commerce platforms that accommodate regional preferences in language and payment methods.

Technological innovations continue to evolve within the region's retail sector. Features such as augmented reality (AR) and virtual reality (VR) are becoming more prevalent, allowing consumers to try products virtually or explore digital showrooms. These technologies provide immersive shopping experiences that blur the lines between online and instore shopping, setting new standards in consumer engagement.

As the retail landscape continues to evolve, both globally and in the Middle East, these trends highlight the industry's rapid adaptation to new technologies and changing consumer expectations. As consumers become more accustomed to the convenience and personalization offered by online shopping, the pressure on physical stores to adapt and offer unique in-store experiences grows. The future of retail is digital, and it is unfolding with impressive speed and creativity.

RISING ABOVE DUBAI'S SKYLINE

Binghatti Heights - A Beacon of Luxury and Convenience in Jumeirah Village Circle

Binghatti Developers recently revealed the early completion of the Binghatti Heights project, which comprises 365 residential units located in Jumeirah Village Circle (JVC). Nestled at the heart of Dubai, the project boasts a strategic location close to key tourist destinations. Ideal for investors and homeowners alike, its location is centrally situated in one of the most vibrant spots in Dubai, JVC.

Binghatti Heights features upscale apartments with a unique, modern ambience, fitted with state-of-the-art technology. The apartments range from one to three-bedroom units, alongside a variety of facilities and amenities ensuring a distinctive and enjoyable experience for its residents. Furthermore, the project includes standard and children-dedicated swimming pools, green spaces, parking lots, and a fully equipped gym. The real estate market's revitalization can

be attributed to several factors, including the UAE’s wise leadership and effective measures, which have attracted growing investments and drawn in more expert competencies. This has positively boosted the performance of the country's real estate market.

Muhammad BinGhatti highlighted the company's commitment to providing attractive opportunities for investment in the region. In less than three years, Binghatti Developers has introduced over 20 projects in JVC, with several already completed. Today, the Binghatti Heights adds another milestone to the achievements of Binghatti Developers.

Binghatti's completion of the Binghatti Heights project comes as part of the company's plan to finish several projects in JVC within 12 months.

REVITALIZING RIVIERA WITH ITALIAN ELEGANCE

Azizi's Renewed Partnership with Elba Elevates Lifestyle in MBR City

Azizi Developments, a leading private developer in the UAE, has renewed its partnership with Elba, the Italian market leader in the design, manufacturing, distribution, and supply of a wide range of kitchen appliances, for six buildings in the fourth phase of Azizi’s mega-project Riviera in MBR City. Elba will supply premium kitchen sinks and kitchen mixers.

Established in 1950, Elba has emerged as an industry leader through its expertise and agility in producing some of the most premium cooking appliances. Its commitment to quality propelled it into more than 60 diverse global markets. Rigorous control mechanisms,

encompassing systematic procedures and comprehensive testing, govern every stage of the manufacturing process, guaranteeing the desired level of excellence in all operations.

Riviera is part of Azizi Developments’ award-winning portfolio. It is a stylish waterfront lifestyle destination comprising 75 mid- and high-rise buildings with approximately 16,000 residences. Designed to introduce the FrenchMediterranean lifestyle to Dubai, which is not merely about architectural art but also about a certain ‘joie de vivre’, a celebration of life, an exultation of spirit, Riviera represents a new landmark destination

that is both residential and commercial, with an abundance of retail space.

Riviera features three districts: an extensive retail boulevard, a lagoon walk on the shores of its 2.7 km-long swimmable crystal lagoon with artisan eateries and boutiques, and Les Jardins — a vast, lushgreen social space.

With its strategic location near the upcoming Meydan One Mall and the Meydan Racecourse — home of the Dubai World Cup — as well as Dubai’s most noteworthy points of interest, Riviera represents one of Azizi Developments’ most coveted projects.

SUSTAINABILITY THROUGH INNOVATION IS KEY TO THE FUTURE OF HEALTHCARE

Dr. Azad Moopen, Founder & Chairman, Aster DM Healthcare

In an era marked by rapid technological advancements, global interconnectedness and rising challenges posed by climate change and its impact on future generations, the outlook for healthcare is undergoing a paradigm shift. The link between climate change and its impact on healthcare is undeniable and we must integrate sustainability with innovation into core healthcare operations. It is also very important for the global healthcare systems to be ready not only to support the evolving needs of people but also to manage Black Swan events like the COVID19 pandemic.

Sustainable healthcare systems are a key requirement to reduce carbon footprint on the planet and to build capacity for emergencypreparednesscreatedbyclimate related disasters. Healthcare systems around the world need to become energy

efficient, transition to renewable energy and ensure effective waste management. For this, stronger collaboration is needed between governments, policy makers, pharmaceutical & technology companies and care providers, to together overcome the challenges that climate change presents.

As the recently concluded COP 28 in UAE proved, there is enough evidence now to correlate climate change with harm to human health. As such it is imperative to build resilient healthcare systems capable of overcoming challenges and supporting sustainable measures.

At Aster, we stand committed to a transformative journey integrating sustainable practices into our operations across India and GCC which is now resulting in efficient use of renewable energy sources.

Notably, the incorporation of 3,679,200 KWh of solar energy, 2,300,000 KWh of wind energy, and 3,569,298 KWh of hydro energy within the company resulted in a remarkable 6,824 tCO2e reduction in net greenhouse gas emissions. Such initiatives not only contribute to environmental wellbeing but also reflect a commitment to public health.

INNOVATION IN HEALTHCARE

Innovation in healthcare is key for the future of healthcare. The impact of Artificial intelligence is creating ripples in the field. Many of the diagnostic tests and radiological studies like MRI and CT scan are now being read by machines instead of people.

Doctors are provided with able decisionmaking support systems which help in

INNOVATION IN HEALTHCARE IS KEY FOR THE FUTURE OF HEALTHCARE.

THE IMPACT OF ARTIFICIAL

INTELLIGENCE IS CREATING RIPPLES IN THE FIELD.

better diagnosis. Genomic studies have helped in diagnosis and treatment of many of the diseases. Proactive rather than reactive medical practices are gaining center stage. Personalized instead of generalized treatment modalities are now gaining momentum.

FOCUSING ON PATIENT-CENTRICITY

The cornerstone of the future healthcare paradigm is patient-centricity. The industry is witnessing a shift towards personalized treatment plans, incorporating patient feedback into service development, and empowering individuals in their healthcare journey. The focus has evolved from a onesize-fits-all approach to a holistic model that ensures the well-being of both patients and the planet.

Thus, the need for specialist care grows simultaneously, enabled by integration of technology into the healthcare ecosystem. Patient – provider collaboration is key to staying connected with the needs and introduce solutions which people need. Integrated healthcare offering which combines primary to quaternary care supported by a seamless experience would be essential for providers to stay ahead of the curve.

As we consolidate our footprint in the GCC across physical and digital channels, we are creating and providing essential health services, preventive care and health education, aligning with the growing focus on holistic well-being.

GCC – A REGION RIPE WITH OPPORTUNITIES

In UAE, the country’s share of population above the age of 65 is forecasted to increase to 4.4% by 2030, up from 1.1% at present, according to the World Bank. This is expected to stimulate increased demand for quaternary care and facilities providing advanced healthcare with experts, including geriatric care.

The influx of population, changing dynamics and UAE government’s focus on building the country as the hub for world-class medical tourism will bring in investments from private sector and open opportunities for digital tech solution providers, innovators, and experienced medical professionals. Similarly, immense opportunities lay ahead for countries like

Saudi Arabia, Oman and Qatar as the region gears up to meet rising healthcare demands locally, without patients having to travel aboard to seek advanced care. KSA is expected to see a massive growth and change in the healthcare sector, with the government focused on improving healthcare infrastructure as a part of its Vision 2030. There is huge potential for primary care operators to expand their network of standardized care and meet public demand. At Aster, with our commitment to expand our pharmacy network in the country, alongside adding capacity to serve more patients at Aster Sanad Hospital in Riyadh, we are looking forward to bringing our legacy of 36 years of clinical expertise and quality experience to serve the people of the Kingdom.

NATIONAL DAY DISHES FROM BOMBAY BOROUGH

During a busy work week, my team ventured to Bombay Borough in DIFC, an All-Day Indian Bar & Eatery, and an international off-shoot of India's award-winning modern Indian Restaurant with locations in India, Sri Lanka and the UAE.

Bombay Borough offers an eclectic menu of hyper-local Indian cuisine, offering guests unique Indian ingredients, spices and flavours. Recently the restaurant announced offers to celebrate the UAE’s 52nd National Day. Guests can enjoy an array of the restaurant’s five most popular culinary delights, each priced at AED 52. This selection of dishes defines the UAE’s palate and provides a delightful encounter with unique flavours from across the sub-continent.

TANDOOR ROASTED CORN

HALEEM KULCHA

Experience the Haleem Kulcha, featuring slow-cooked lamb with a saffron glaze, birista onions, toasted pistachios, and preserved lemon.

Indulge in an explosion of flavours and a symphony of textures with the Tandoor Roasted Corn, featuring togarashi cheese dust and Nimbu Mirch (Lemon Chilli) espuma.

SILIGURI CHICKEN SKEWERS

Satisfy cravings by feasting on the tender Siliguri Chicken Skewers served with momo chutney inhouse fermented slaw, garlic aioli

FROYO PAPDI CHAAT

A harmonious blend of home-churned sweet curd, crunchy papdi, mint chutneys and tamarind chutney offering sweet and savoury sensations.

Experience UAE National Day with Bombay Borough's special AED 52 offer, a delightful celebration of flavours and unique culinary flair. Don't miss out on this unique opportunity to savour Bombay Borough's exceptional dishes in honour of this 52nd UAE National Day!

The Potli Samosa presents an enticing combination of green peas and potato pouches, accompanied by pepper salsa and calamansi aioli, reflecting a savoury mouthful with a tangy kick.

POTLI SAMOSA

GHANYA COSMETICS LUXURIOUS CRUELTY-FREE SKIN CARE LINE

Ghanya Cosmetics, a skincare revolution born out of a mother's unwavering dedication to her family's well-being, is set to make a splash in the UAE beauty scene with the launch of its premium skincare products. Offering the perfect gift for the festive season, Ghanya Cosmetics brings a range of five exquisite products designed to pamper and rejuvenate, ensuring that flawless skin is the ultimate accessory.

Ghanya Cosmetics proudly presents a curated range of premium skincare products, including the Absolute Cream—a Plant Stem Cell-infused marvel that expertly removes pigmentation, tones the face, and acts as an anti-aging super hydrator.

The Age Defying Booster, a water-based lightweight serum also made from Plant Stem Cells, serves as a rejuvenating booster shot, combating aging and Rosacea. Both, the Age-Defying Booster and Absolute Cream, being Aloe Vera based, eliminate the need for multiple creams, where both can be used as an eye, face, neck and decolletage creams –offering a comprehensive day and

night skincare solution. Age-Defying Booster and The Absolute Cream are both available for purchase through the online website. Additionally, three more products are in the pipeline, making Ghanya Cosmetics a brand to watch in the skincare industry.

The product lineup includes the rejuvenating Miracle Drop Elixir, refreshing HydraGlow Mist that can be used as a skincare substitute with just a few spritzes, and the Natural Effective Acne Fighting Serum Spotless. All products are Dermatologist tested, suitable for all skin types and genders, and formulated with science-backed ingredients.

Ghanya Cosmetics places a strong emphasis on ethical and sustainable practices. All products are paraben-free, sulphate-free, fragrance-free, vegan-friendly, recyclable, and cruelty-free.

The brand ensures the highest quality by premium effective and organic ingredients while conducting rigorous testing in the EU, UK, and USA.

OPTIMISING OUR GENETICS

THE BIGGEST WELLNESS TREND OF 2024

The wellness industry moves at lightning pace and can be challenging to predict but one thing’s for certain, wellness has long left faddy, woo woo territory and is now techdriven, measurable and more science-based than ever before.

Longevity was a big focus of 2023, extending our healthspans to remain fitter and happier later into life. So, what’s on the horizon for 2024? The next frontier of wellness is curated genetics. 2024 wellness will be centred around manipulating, enhancing, and upregulating our gene expression for the ultimate in aesthetic and physical health.

LYMA offers a 360 protocol of epigenetic wellness. The LYMA Laser, Skincare and Supplement are the complete ecosystem of extending your healthspan and optimising your body, skin and life right this moment and years into the future.

YOU’RE ABOUT TO HEAR A LOT MORE ABOUT SIRTUIN GENES

The human genome is astonishingly complex and dynamic, with genes constantly turning on or off depending on what biochemical signals they receive from the body. Already an emerging buzzword, sirtuin genes and more particularly, mastering them, is the natural evolution of the conversation surrounding longevity. Sirtuins are enzymes that repair DNA, combat cellular inflammation, increase metabolism and make the body work more

efficiently so as to age slower. Nutritional intake, environmental stressors, hormones, even mindset, all impact the body’s DNA methylation and our individual sirtuin activity.

EPIGENETIC SKINCARE THAT TAPS INTO YOUR DNA

LYMA has developed the world's first and only epigenetic skin science able to treat the root causes of ageing, not just the superficial signs. An advanced formula that downregulates the gene expression responsible for cell death and dials up all gene expression responsible for collagen synthesis, key structural proteins and cellular regeneration.

At a never-before-achieved ratio of 80% actives to 20% water, LYMA Skincare is packed with patented ingredients, clinically proven to transform skin and trick it into behaving younger.

SKIN REGENERATION SWITCHED ON WITH LIGHT ENERGY

As we age, our mitochondrial function declines and skin is unable to heal as quickly, loses elasticity, tone becomes uneven, pigmentation amasses and wrinkles and fine lines start to form. Through a scientific process called photobiomodulation, Lowlevel Laser Therapy (LLLT) can travel through all layers of the skin, reaching cells deep down, where it redirects gene expression towards

renewal and amps up ATP. The LYMA Laser is a clinic grade 500mW near-infrared laser beam that travels directly into the nuclei of skin cells to switch their energy centres back on, increasing mitochondrial activity. This in turn optimises collagen production, reinforces the skin barrier and strengthens the Extracellular Matrix, providing improved structural support for tighter, more sculpted skin.

SUPERHUMAN SUPPLEMENTATION

Epigenetics comes from all external influences, not least nutrition. Sirtuins can be activated by Time Restricted Fasting, ice baths and HIIT which all help to revive biological youth. Evidence based supplements dosed at clinical levels also have more than enough power to stimulate sirtuin activity.

The award-winning, peer-reviewed LYMA Supplement formula contains ten patented ingredients proven to tackle inflammaging throughout the body.

Among them, HydroCurc®, the world’s first 100% cold water dispersed curcumin, boasts over four times the active benefits of generic turmeric and is well documented to increase sirtuins. Validated 1,3 1,6 beta glucan Wellmune® Blend is a game-changer in terms of its anti-inflammaging potential and rejuvenating the body at a cellular level.

A NOSTALGIC REVIVAL BLENDING VINTAGE AND MODERN VOGUE

REDEFINING ELEGANCE WITH MAX&CO.'S SS24 COLLECTION

For MAX&Co., back to basics doesn’t mean boring. Looking to the 1990s for inspiration, the SS24 collection celebrates the ease of getting dressed. A clean-lined, functional and versatile collection that blurs the lines between the masculine and feminine, tailored chic and sporty functionality, city staples and vacation wanderlust.

Nothing is designed to be confined – be that to occasion or season. Everything is made with maximum mileage in mind, to transcend trends and dresscodes. So, lightweight layers, like fluid nylon parkas, shirt-jackets and cotton drill bombers are an all-seasonlong essential. Sporty velvet is proposed as a casual option.

The new take on tailoring is not limited to office hours, remixed with sustainable sneakers (created in collaboration with ACBC) and lace-detail T-shirts. Denim also shifts gear into statement territory: see the pleated midi skirt with hand-painted abstract floral pattern and a bustier.

Party ready looks are similarly versatile, as couture-inspired silhouettes are recharged with a youthful, sporty energy. Lace tunics, minimal knit dresses, and satin bustiers are worn with biker jackets, blazers and denim. For high summer, fun meets glamour courtesy of lurex, satin and embellished discoready jumpsuits, mini and maxi dresses with poolside appeal.

Diving into the archives for inspiration, vintage designs are cleverly respun for the modern MAX woman. Legacy pieces like the washed leather jacket, ’90s-style slip dresses with lace inserts, early-noughties boho tops and biker jackets are repurposed for now. House classics are also updated, note the hero Runaway wrap coat in denim. The crisp minimalism is disrupted with touches of whimsy and glamour, like lush foliage and wild animal prints. Limited-edition capsule collections for this season include one to celebrate the Chinese Lunar New Year. This year’s zodiac sign, the dragon, is portrayed via patches, embroidery and sequin details.

OYSHO’S COMPRESSIVE & COMFORT LUX COLLECTION

DISCOVER A REVOLUTIONARY BLEND OF FASHION AND FUNCTIONALITY

Discover the epitome of style and comfort with Oysho's latest collection, the Comfortlux & Compressive Collection, a revolutionary blend of fashion and functionality. This carefully curated collection aims to cater to the needs of fitness enthusiasts while ensuring they feel not only comfortable but also exude confidence during their workout sessions.

Engineered to handle the rigors of highintensity interval training (HIT) or the graceful fluidity of yoga, the Comfortlux & Compressive Collection is a testament to the brand’s dedication to providing cutting-edge technology and high fashion whilst helping fitness aficionados excel across a wide spectrum of exercises.

Each garment in this collection embodies a meticulous blend of form and function, delivering exceptional support without compromising on style. Oysho's innovative

approach to activewear shines through in this collection, offering more than just typical workout attire with thanks to:

INNOVATIVE DESIGN

At the heart of the Comfortlux collection lies a siliconized high waist, meticulously engineered to provide unbeatable support and a smoothing effect. This high-waisted design doesn't just look good; it offers larger compression, ensuring that you're ready to tackle any demanding workout.

MOISTURE-WICKING MARVELS

Say goodbye to discomfort caused by sweat during your training sessions. Oysho's newest leggings are crafted from moisturewicking fabrics, guaranteeing you stay dry and comfortable throughout your workout.

DURABILITY AND SUN PROTECTION

Made from high-strength fabric, these leggings are not just about style and comfort;

they're also about durability. The leggings also offer UPF40+ sun protection, ensuring you stay safe during outdoor activities under the sun.

Unparalleled Comfort and Freedom of Movement: Crafted from lightweight, softtouch, high-stretch fabric, the leggings offer unparalleled comfort without limiting your range of motion.

In addition to its exceptional range of active leggings, the Comfortlux & Compressive Collection includes sport bras, t-shirts, and sweatshirts – ensuring that every aspect of your workout ensemble exudes the same level of quality and style.

With a commitment to both style and comfort, Oysho's latest collection offers the perfect blend of fashion-forward designs and cozy essentials for your leisure time. Explore more of the Comfortlux & Compressive Collection in stores and online.

A SHOWCASE OF TIMELESS ELEGANCE

PARURE ATELIER PRESENTS ITS OPULENT HOLIDAY COLLECTION

Elevate the joy of holiday gift-giving to extraordinary heights with the unveiling of Parure Atelier's latest collection, a breathtaking showcase of opulence, sophistication, and meticulous craftsmanship. Immerse in the carefully curated selection of these exquisitely crafted, luxurious jewellery pieces, designed to enchant individuals with a refined appreciation for life's most exquisite pleasures.

As an artisan of unparalleled elegance, Parure Atelier is delighted to introduce this refined collection, featuring an extraordinary array of high jewellery and fine jewellery pieces that transcend ordinary gifting.

Seamlessly blending expert craftsmanship that transforms each piece into a masterpiece and diamonds reflecting the brilliance of the festive season, each creation is a unique expression of art.

This latest collection serves as a curated guide for those seeking the perfect gift for their loved ones. From intricately designed high jewellery pieces to flawlessly crafted items, each jewellery piece transcends mere accessory—it's an experience of refined indulgence. Tailored to various tastes and preferences, the act of gift-giving becomes a truly personalized experience. The collection

not only delights and inspires but also unveils stories that will be cherished for generations, celebrating luxury and setting new standards with rare gems, expert craftsmanship, and dazzling diamonds seamlessly coming together.

At the heart of Parure Atelier's latest collection lies a commitment to excellence, ensuring that every jewellery piece becomes a symbol of enduring love and appreciation. This introduction is a testament to the brand's dedication to setting new standards in luxury and sophistication.

A SYMPHONY OF TIMELESS ELEGANCE

CELEBRATE THE SEASON WITH ETHICAL ELEGANCE WITH DIAMIND

As the festive season unfolds, DIAMIND takes center stage with its Festive Gift Guide, a captivating collection that harmonizes ethical luxury with timeless elegance.

This year's guide introduces signature settings tailored for diverse personalities.

THE TIMELESS ETERNITY RING A SYMBOL OF EVERLASTING LOVE

While the Eternal Solitaire is a timeless symbol of love, DIAMIND adds a unique touch with the introduction of Eternity Rings.

With a continuous band of meticulously set lab-grown diamonds, these rings symbolize everlasting love and devotion, making them the perfect choice for a promise that transcends time.

GRACEFUL ELEGANCE DELICATE NECKLACES FOR REFINEMENT

Exude grace and sophistication with the delicate necklaces from the Classics Collection. From dainty pendants to the delicate diamond station necklace, these pieces showcase a harmony of lab-grown diamonds, adding a touch of refinement to every outfit. This collection is designed for those who appreciate the subtlety of beauty.

FOREVER BRILLIANT EARRINGS VERSATILITY MEETS ELEGANCE

Elevate your style with DIAMIND’s selection of earrings. Our diamond studs and pendants are a perfect match, offering versatility and elegance to enhance any look. Whether it's a casual day out or a glamorous evening affair, these earrings add a touch of brilliance to every moment.

ICONIC TENNIS BRACELETS A TIMELESS TESTAMENT TO STYLE

Experience enduring style with the Iconic Tennis Bracelets. Featuring a continuous line of meticulously set lab-grown diamonds, these bracelets radiate elegance and luxury. A must-have addition to any jewelry collection, they embody the timeless essence of sophistication.

Rivière Necklaces: Sophistication in Every Size Add a touch of sophistication to any occasion with our Rivière Necklaces.

Available in different sizes, from the mini Rivière necklace perfect for everyday wear to the larger carat weight, creating a more dressy and glamorous look. Each piece is meticulously crafted to enhance your unique style.

THE BRISTON SPIRIT

BRISTON REVOLUTIONIZING TIME WITH ELEGANCE - A DECADE OF FASHION-FORWARD WATCHMAKING

By Shereen Shabnam

In the world of luxury timepieces, Briston stands as a beacon of innovation and style. Founded a decade ago by Brice Jaunet, this Parisian marvel has swiftly risen to become France's leading fashion lifestyle watch brand. Briston's unique approach, blending traditional craftsmanship with modern aesthetics, sets it apart in the realm of men's and women's fashion watches.

The heart of Briston's allure lies in its commitment to quality and sustainability, evident in the use of 100% natural acetate cellulose and steel in their designs. Their flagship collection, 'The Briston Spirit,' epitomizes this ethos. With a nod to the Roaring Twenties, the collection features a daring cambered cushion square shape that captures the essence of that vibrant era.

Briston continues to redefine the landscape of watchmaking with its innovative designs and sustainable materials. As it celebrates its tenth anniversary, the brand stands as a testament to timeless elegance, offering a diverse range of watches that cater to both fashion-forward men and women. With the 'Briston Spirit,' the brand not only marks its success over the past decade but also sets the stage for a future where style and sustainability go hand in hand.

ZENITH'S CELESTIAL ELEGANCE

THE NEW CHRONOMASTER SPORT IN STEEL WITH A CAPTIVATING BLUE DIAL

Blue like the vast night sky and all the stars and aspirations it holds. ZENITH is now adding its signature colour to the dial of its most popular modern El Primero chronograph, the Chronomaster Sport. More than just a dial change however, the newest version of the Chronomaster Sport also takes a page from the “DeLuca” and “Rainbow” references of the 1980s and 1990s with a blue dial and polished steel bezel.

Winner of the 2021 Grand Prix d’Horlogerie de Genève “Chronograph” prize, the Chronomaster Sport is the culmination of ZENITH’s unrivaled legacy in crafting automatic high-frequency chronographs. Pushing the boundaries of high-frequency precision, it features a 1/10th of a second chronograph function, with the elapsed time graduated over 10 seconds on the bezel. Sporty, contemporary and unmistakably a ZENITH El Primero, the Chronomaster Sport now comes in an all-steel exterior with a striking blue tricolour dial.

Featuring elements inspired by the most emblematic El Primero references and even ZENITH chronograph references produced before the calibre’s introduction in 1969, the Chronomaster Sport with blue dial heavily draws inspiration from two particular El Primero references: the “DeLuca” from the late 1980s and the “Rainbow” of the early 1990s.

For the first time in the Chronomaster Sport steel core collection, the engraved 1/10 th of a second bezel on top of the 41mm steel case with pump-style pushers is crafted in stainless steel instead of ceramic. With its

polished surface and black filled engraved markers, it takes on a decidedly retro look, recalling those older El Primero models. The three-link steel bracelet with adjustable clasp completes the sporty-chic look.

Metallic blue with a sunburst finish, the dial of the newest Chronomaster Sport masterfully blends contrasts, textures and depths. And yet, it is not out of historical context. Both the DeLuca and Rainbow were made with blue dial options. One of the most iconic El Primero design features – the tricolour dial – is highlighted in a new context. The chronograph counters in shades of grey and blue are as outstanding as ever, with a difference in tone and finish between the blue counter and the blue dial. The date wheel has also been matched to the dial.

The latest in a long line of ZENITH chronographs that have raised the bars of performance and precision, the Chronomaster Sport is equipped with the latest version of the El Primero calibre, dubbed the El Primero 3600. With its high frequency of 5 Hz (36’000 VpH), the movement offers a true 1/10th of second indication. Its autonomy has also been rendered more efficient, with an extended power reserve of 60 hours. The sapphire display back provides an unobstructed view of the movement’s contemporary, architecture features a sleeker and more open design, revealing a blue column wheel and open rotor marked with the five-pointed star Zenith.

The Chronomaster Sport in steel with blue dial joins the core collection and is available at ZENITH boutiques as well as authorized ZENITH retailers around the world.

ZENITH: TIME TO REACH YOUR STAR. ZENITH exists to inspire individuals to pursue their dreams and make them come true –against all odds. Since its establishment in 1865, ZENITH became the first vertically integrated Swiss watch manufacture, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s historymaking flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump.

Zenith is also highlighting visionary and trailblazing women by celebrating their accomplishments and creating the DREAMHERS platform where women share their experiences and inspire others to fulfil their dreams.

With innovation as its guiding star, ZENITH exclusively features in-house developed and manufactured movements in all its watches. Since the creation of the El Primero in 1969, the world’s first automatic chronograph calibre, ZENITH has gone on to master high-frequency precision and offers time measurements in fractions of a second, including 1/10th of a second in the Chronomaster collection and 1/100th of a second in the DEFY collection.

Because innovation is synonymous with responsibility, the ZENITH HORIZ-ON initiative affirms the brand's commitments to inclusion & diversity, sustainability and employee wellbeing. ZENITH has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and reach new heights. The time to reach your star is now.

NEW BALANCE IN-LINE SILHOUETTE

THE WRPD RUNNER

The WRPD Runner fuses lifestyle and performance, featuring FuelCell technology and futuristic design

New Balance announced the release of its newest silhouette, the WRPD Runner, with the launch of two new colorways, Green and Marine Blue.

The WRPD Runner pushes the boundaries of what a traditional New Balance lifestyle silhouette embodies, with an innovative design that distorts and warps the familiar. Where lifestyle meets tech-utility, the shoe is blended with nontraditional lines that are sculpted and exaggerated to give it a modern look and feel.

The Upper includes nods to iconic New Balance running design with an oval shape as a futuristic interpretation of retro running models. Midsole features soft sculpted FuelCell technology with a medial stability post and forefoot cushioning, as well as an exaggerated crash pad design in the heel. Plus the warped outsole design undercuts and wraps up the midsole and includes a unique, wavy tread pattern.

The “Green and Marine Blue” colorways are now available in New Balance stores in the UAE as well as online and instore at SNKR in Kuwait, retailing at AED 799 and KD 66.

Additionally, the “Dark Mushroom” colorway will launch on December 27th, in Level Shoes, New Balance store in Dubai Mall, and on SVD in the UAE and in New Balance stores in Avenues and Assima Mall in Kuwait.

UNFORGETTABLE EXPERIENCES WITH ITHARA.AE

Ithara.ae, the UAE's premier experience gifting platform, is on a mission to transform the art of gift-giving. They offer a diverse range of experience-based gifting options, including spa & beauty treatments, food & drink adventures, thrilling desert experiences, water activities, arts & crafts workshops, and more. From a taste of Emirati Hospitality to a Hot Air Balloon at sunrise, Ithara's catalog is a treasure trove of unique experiences.

Founded by Anna and Lukas, Ithara. ae is not just a brand; it's a movement that encourages people to collect core memories, not possessions. Understanding the gift struggle and the search for new and exciting experiences, Ithara founders set out to make meaningful gifts easy. In a city as vibrant as Dubai, there are many ‘once in a lifetime’ activities and thanks to Ithara. ae, these are now easily accessible, quality assured and available at the best rate. Customers rave about Ithara's exceptional

customer service and quality-verified experiences. Dalia D. shares, "Ithara has exceeded my expectations! Highly recommended for unique and delightful gifting options." All you have to do is:

1. Select an experience for yourself or a loved one.

2. Receive an email with the voucher or choose a gift box for delivery.

3. Enjoy a 12-month window to use or exchange the voucher.

4. Make memories to last a lifetime.

What sets Ithara.ae apart is its commitment to quality and flexibility. Positioning itself as the UAE's number 1 experience gifting site, Ithara emphasizes quality-tested experiences.

The brand guarantees satisfaction, with a range of unique experiences to choose from, including helicopter tours and chocolate factory tours. The voucher is

valid for 12 months, allowing for flexibility in scheduling alongside an exchange policy in case your loved one prefers another experience.

The goal of Ithara.ae is clear—to provide people with memorable experiences that last a lifetime, prioritizing the creation of lasting memories over materialistic gifts that lose their value over time.

RITUALS COSMETICS

Unforgettable Festive Moments from Rituals Cosmetics

This holiday season, Rituals Cosmetics invites you to elevate your festivities with the ultimate gift guide. Immerse yourself in the art of giving with our exclusive range of luxurious fragrances and opulent skincare sets, meticulously crafted to create meaningful moments. Embrace the festive spirit through our curated selections and spoil your loved ones with gift experiences that promise lasting memories.

THE RITUAL OF ADVENT

Embrace the holiday spirit with 24 delightful surprises from the Premium Advent Calendar. This festive village is designed to fill your December with joy and excitement with a carefully selected range of most-loved products, including bestselling home, body care and skincare essentials in travel and full size.

PRIVATE COLLECTION SUEDE VANILLA SCENTED CANDLE

Create a sense of calm in your home with the luxurious Suede Vanilla scented candle. This fragrance combines the sweet and comforting scent of vanilla with base notes of cardamom, rosemary, patchouli and vetiver.

HOMME COLLECTION LARGE GIFT SET

Enhance the self-care journey for the men in your life with our luxurious skincare products. The Homme collection combines effective formulations with natural ingredients, delivering a complete range of high-performance grooming essentials for the body, face, and beard.

THE RITUAL OF SAKURA MEDIUM GIFT SET

Explore the subtle fragrance of cherry blossom and experience the nourishing qualities of rice milk with this exquisite collection. Inspired by the Japanese tradition of Hanami, the Sakura collection was designed to help you celebrate each moment and find the beauty that lies within it.

PRIVATE COLLECTION SWEET JASMIN XL GIFT SET

Pamper your loved ones with the ultimate gift set to elevate their home ambiance. Complete with Mini Fragrance Sticks, Home Perfume Spray, and a Scented Candle, they can indulge in fruity and refreshing aromas.

THE RITUAL OF NAMASTE ANTI-AGEING DAY CREAM

Experience radiant beauty with The Ritual of Namaste's anti-aging day cream, designed to enhance your glow and minimize fine lines effortlessly. Our revolutionary Bakuchiol Repair Complex, enriched with plant-based bakuchiol and wild indigo, revitalizes and enhances skin elasticity while protecting against free radicals.

TECHNOLOGY TRENDS

Many consumers across the world are looking for the perfect gift for their friends and family. Natasha Dury, Curator of New Technology Trends brings you the latest gadgets to gift loved ones.

For a truly unforgettable experience, elevate the spirit of gifting with the Apple Watch Ultra, which effortlessly blends technology and style. More than just a timekeeping device, the Apple Watch is a versatile companion designed to empower and enrich daily life. From its sleek design to cutting-edge features, this iconic wearable offers a myriad of functions, including fitness tracking, health monitoring, seamless communication, and personalised customisation. Jumbo Electronics has some great offers on Apple watches.

HON MSI’S NEW PRESTIGE 16 AI SERIES OR X9B 5G

With the zeitgeist of AI technology taking the world by storm, MSI, a world-leading premium laptop brand, has taken it in stride through its professionalism over luxurious aesthetics, extreme performance, and innovative technology. Featuring the Intel® Core™ Ultra 9 processor, the new Prestige 16 AI series weighs merely 1.5kg by virtue of the Magnesium-Aluminum Alloy chassis yet carries a 99.9WHr battery with up to PD 3.1 140W Charging for long-lasting usage to pump up productivity.

APPLE WATCH ULTRA

SENNHEISER’S AMBEO SOUNDBAR MINI

We enjoyed testing the new Sennheiser AMBEO Soundbar Mini’s surreal sound solution which is backed by its sleek design and unparalleled sound quality. It is set to redefine home entertainment, offering consumers an immersive cinema and audiophile-grade sound experience within the comfort of their homes. The AMBEO Soundbar Mini is a testament to the brand’s commitment to delivering immersive, top-tier audio experiences. It features AMBEO virtualization technology, which delivers 3D audio and up to 7.1.4 sound virtualization. Equipped with two 4" woofers, it can reproduce deep bass down to 43Hz, aptly named "Deep Bass”, adding a dramatic depth to your favourite tracks and movies.

Add fun to your weekend plans, whilst listening to your favorite tunes with family and friends at home or during quality gettogethers with Era 300, Beam & Sub Mini or the Move 2, uniquely available in the color olive-green. Sonos’ state of the art product line offers a diverse range of options tailored for every occasion, making get togethers truly unforgettable. For those venturing into the great outdoors on desert and mountain camping adventures, the rugged durability and water-resistant design of the Move 2 make it the perfect musical companion under the open sky.

SONOS MOVE 2

ART IN MOTION

ELENA SALMISTRARO'S AVANT-GARDE F1 DESIGNS

SPOTLIGHTED IN CATAWIKI'S EXCLUSIVE SCUDERIA

ALPHATAURI AUCTION

Catawiki, the premier online platform for buying and selling extraordinary items, proudly announces its fifth collaboration with Scuderia AlphaTauri in the "Direct from the Grid, The Season Finale" auction. This special event showcases the groundbreaking partnership with Elena Salmistraro, the acclaimed Italian designer.

Salmistraro’s unique ability to transform distinctive objects into cutting-edge design pieces ushers in a new era of merging sophisticated design with the exhilarating world of motorsports. Celebrated for her dynamic, emotive creations and unparalleled creative flair, Salmistraro has expertly re-envisioned used Formula 1 components from Scuderia AlphaTauri—

including race-used wheel nuts, rear rims, and brake discs—into stunning art objects.

Her "F1 Redesigned" collection exemplifies the exciting interplay between the fast-paced realm of F1 racing and the transformative essence of modern design. The collection features three bespoke pieces designed exclusively for the Catawiki auction, each personally signed by the artist.

"Engaging with Formula 1 materials for the first time posed an exhilarating challenge. My objective was to merge the technical allure of racing with aesthetic innovation, crafting designs that appeal both to F1 aficionados and art connoisseurs,"

says Elena Salmistraro. "These aren’t merely objects; they are stories and emotions made tangible, possessing a unique identity that complements any environment, from minimalist to maximalist. I am eager to see them spark new narratives in their future settings."

Alexander Fahl, Senior Expert Design at Catawiki, remarks, “Through her three ingenious redesigns, award-winning designer Elena Salmistraro demonstrates the vast potential of a great designer’s imagination. She has converted three raceused technical parts into eye-catching statement pieces, drawing inspiration from Ettore Sottsass and the postmodern movement, representing both the heritage and future of outstanding Italian design.”

The auction also honors Franz Tost, the esteemed long-time Team Principal of Scuderia AlphaTauri, by celebrating his significant 18-year tenure with the team. A carefully selected assortment of Tost memorabilia, along with autographed items from Scuderia AlphaTauri's leading drivers, provides fans with a chance to own a fragment of Formula 1 history.

Enhancing the auction's appeal, the collection includes a variety of memorabilia encapsulating this racing season's highlights, such as the 2023 racing suits of Daniel Ricciardo and Yuki Tsunoda and the 2010 Scuderia Toro Rosso STR5 Formula One mock-up car.

MASTER THE ART OF TABLE SETTING

For the festive season, we are excited about aura Living’s new home deco AW23 collection. Featuring a distinctive blend of personality and style, this season’s range is a testament to the aura Living’s commitment to merging sleek designs with optimum comfort and tasteful artistry.

We can enjoy the winter with aura Living's carefully tailored range that presents a captivating interplay of soothing neutrals, subtle greys, statement rusts, and versatile greens, all seamlessly integrated with unique patterns, marble accents, and meticulous metal trims for a contemporary twist on design layouts.

The overall AW23 aesthetic builds on the brand’s iconic, best-selling styles. Embracing soft, rounded forms and textured bouclé fabric, each piece within

the collection welcomes an element of modernity and comfort as seen in the Bubble and Koko collections.

These designs reflect a harmonious blend of minimalism and fashion-forward thinking, focusing on elegant curves, organic textures, and subtle geometric influences. Another notable piece for the season includes the Zen dining table. Featuring an uplifted design, this popular piece is presented in an enchanting green, marble-effect table top with gold accents, offering an exquisite style of dining.

This season, aura Living also unveils an exceptional range of decor accessories, serveware and glassware collections

that add a touch of refinement and functionality to every corner; think eye-catching patterns, lustred glass, sculptured shapes and Arabesque engravings, showcasing the brand's fusion of artistry and personality. The accessory range boasts a harmonious palette of cool blues, radiant golds, and muted dusty roses, each designed to add an element of individuality to any space.

The brand is also set to unveil the second phase of its AW23 collection in the final week of December, spotlighting the Bauhaus Extendable Table and the Johan Coffee Table, a testament to the brand’s dedication to functional innovation. The upcoming refreshed Panama, Bubble,

Osaka, and Stax collections also promise a serene aesthetic, while the Giovanni Sofa Set redefines seating with its plush comfort and sleek lines. A selection of beds will also be introduced, offering a sanctuary of style crafted to deliver comfort.

DYNAMIC, YOUNG & CREATIVE SUNREEF YACHTS

In just twenty years Sunreef Yachts has become one of the world’s leading yacht builders, quickly climbing the rankings of Boat International’s Global Order Book. With a growing order portfolio including two electric 43-metre sailing superyachts, Sunreef Yachts is the youngest brand to achieve such a status in the industry.

Emerging as one of the most dynamic industry leaders in history Sunreef Yachts enters 2024 with two shipyards in Gdansk covering 125 000m2, a new 65 000m2 shipyard in Ras Al Khaimah, and a growing global team of professionals counting nearly 3000 staff members worldwide. The shipyard’s superyacht portfolio including seven Sunreef 100

catamarans alongside two 43m sail yachts contributes to the 70% growth of the overall length of the yachts ordered. This leads the company to securing an increasingly strong position in the realm of superyacht builders.

The company’s exceptional R&D capacity and innovative spirit has lead it to develop groundbreaking tech solutions such as a “solar skin” taking yachting to unprecedented levels of energy-efficiency.

Apart from leading the electric transition in yachting, the company is also actively exploring the potential of hydrogen, with a first hydrogen Sunreef 80 under construction.

The shipyard is investing in the development of plant-based composites as another important step towards a more responsible boat building process.

This innovative spirit earned the company the status of a pioneer in eco-responsible yachting and an expert in crafting unique experiences at sea.

With a reputation backed by brand ambassadors such as Rafael Nadal, Fernando Alonso, or Mike Horn, Sunreef Yachts is the symbol of a new wave of sustainability and creativity in the yachting world.

MID-SIZE

EXCELLENCE HONDA ACCORD 1.5L TURBO

The 2023 Honda Accord 1.5L Turbo stands as a testament to Honda's commitment to combining technology, comfort, and performance in a mid-size sedan. Catering to the discerning preferences of drivers in the Middle East, this latest iteration of the Accord offers a blend of sophisticated features and driving dynamics that make it a compelling choice in its segment.

The Accord comes equipped with Honda Sensing™ technology, a suite of advanced safety and driver-assist features that provide a proactive approach to driving safety. This system continuously assesses the driving environment and conditions, preempting potential hazards and ensuring a safer journey for both the driver and passengers.

Inside, the Accord boasts a spacious and stylish cabin with an uncluttered and beautifully simple design. This not only maximizes room for all occupants but also provides total comfort with high-quality materials and finishes. The spacious rear seats have been specifically designed to offer increased support, ensuring comfort and stability during various driving maneuvers.

The exterior of the Accord features a distinctive front end with an active shutter grille, cleverly hidden behind a gloss black mesh panel. This modern design element not only enhances the vehicle's aesthetic appeal but also contributes to its aerodynamic efficiency. The 18-inch alloy wheels, unique to the 1.5T trims, further accentuate the Accord's individual style and dynamic presence on the road.

The Accord's cabin is a hub of technology, highlighted by the new 10.2-inch touchscreen infotainment system. This system offers swipe functionality and an extra-wide display, providing a large and clear view for enhanced safety and connectivity. Dual-zone automatic climate control allows both the driver and front passenger to set and maintain their ideal temperatures independently.

Under the hood, the 1.5-liter VTEC Turbo engine delivers a potent mix of performance and efficiency. Producing 194 hp and 260 Nm of torque from as low as 1,700 rpm, the engine ensures instant response and strong acceleration. The powertrain is designed for improved environmental performance, featuring a responsive G-design shift and early downshifts during braking for a more engaging driving experience.

The rear multi-view camera is a standout feature that enhances safety and convenience. With dynamic guidelines and three different angles to choose from while reversing, drivers can enjoy safe and controlled maneuvers in various driving situations.

The 2023 Honda Accord 1.5L Turbo is a well-rounded sedan that offers a harmonious blend of technology, comfort, and performance. With its advanced safety features, spacious and stylish interior, modern design, and efficient turbocharged engine, the Accord continues to set high standards in its class, making it an attractive choice for discerning drivers seeking a reliable and sophisticated mid-size sedan.

A NEW ERA OF VERSATILITY AND PERFORMANCE 2024 VOLKSWAGEN AMAROK

The 2024 Volkswagen Amarok sets a new standard in the pickup segment, combining the robustness of a commercial vehicle with the luxury of a premium class.

As the latest offering from Volkswagen Commercial Vehicles, we found the Amarok designed to excel on any terrain, whether in urban settings or off-road adventures. With its modern technology and unique design, this pickup is more than just a means of transportation; it's a versatile tool that meets the challenges of everyday life with ease.

By Shereen Shabnam

The Amarok's design speaks volumes about its capabilities. It offers distinct design elements, such as different radiator grilles, styling bars, and sports bars. The vehicle's off-road prowess is further highlighted by its enhanced body, running gear, and transmission versions, providing greater fording depth, higher ramp angles, and improved ground clearance.

The Amarok redefines versatility with its ability to tackle various tasks and terrains. Its load area is designed to accommodate a Euro pallet sideways, with sturdy rings

for securing cargo. The ball coupling allows for a maximum trailer weight of up to 3.5 tons with all automatic gearboxes. Moreover, the new Amarok is equipped with over 25 assist systems, airbags, and comfort features, making it equally adept at transporting people and cargo.

The Amarok shines bright with its LED lighting technology. From the Amarok Style model upwards, both the headlights and tail light clusters are LED, with the option of "IQ.Light" LED matrix headlights for enhanced visibility. The vehicle also offers a range of wheels and tires,

from 16-inch steel rims to 21-inch alloy wheels, catering to different preferences and requirements.

Inside, the Amarok provides ample space and comfort for five adults in the double cab, with more distance between the rows of seats. The seating options range from 6-way adjustable seats in the base model to 10-way power seats in the Amarok PanAmericana and Amarok Aventura. Additional storage areas and an elegant interior design enhance the overall driving experience.

The Amarok leads the way in digital innovation with its digital cockpit and large touch color display, controlling vehicle functions and the digital radio. The premium sound system from Harman Kardon, with eight high-end speakers and a subwoofer, ensures an immersive audio experience.

The new Amarok offers preconfigured driving profiles for different off-road situations and weather conditions. With over 25 assist systems, including Park Assist Plus and Area View, the Amarok provides unparalleled driving comfort and safety. The lane change system, with LED indicators in the exterior mirrors, adds an extra layer of convenience for urban and highway driving.

The 2024 Volkswagen Amarok is more than just a pickup; it's a versatile companion that brings together the best of commercial utility and premium comfort. With its advanced features, sophisticated design, and off-road capabilities, the Amarok is set to redefine the standards of the pickup segment.

Whether for work or leisure, the new Amarok is a vehicle that promises to deliver on all fronts, making every journey an adventure.

CRAFTING DREAMS INTO REALITY

ROLLS-ROYCE YEAR OF MAGNIFICENT BESPOKE COMMISSIONS

A Bespoke Rolls-Royce is more than just a precious possession. For the commissioning client, it is the realisation of an ambition; a vision made solid; a dream come true. During 2023, those wishes inspired the Rolls-Royce Bespoke Collective to push their boundaries further than ever before.

The year’s commissions opened up new opportunities in the use of rare and beautiful materials, intricate craft techniques,

ROSE BLOSSOM PHANTOM

This one-of-one Phantom Extended evokes the beauty and tranquillity of a summer garden. Embroidered artwork celebrates the marque’s very own Phantom rose that blooms in the courtyard of the Home of RollsRoyce. This special flower is illustrated in the Gallery and on the coach doors. In addition, the flowers are depicted in the Starlight Headliner which took over 200 hours to complete. Four species of butterfly – Swallowtail, Peacock, Common Blue and Duke of Burgundy – can be seen flitting amongst the blooms.

surface finishes and other innovative technologies. There were an exceptional number of ‘firsts’ for the marque, including hand-perforated leather seats, Starlight Headliners incorporating mesmerising celestial animations and three-dimensional sculptural elements, stunning engraved artworks, numerous new paint processes and the first-ever commission to incorporate a Bespoke scent.

Commissions drew inspiration from celestial events, the mysteries of space, enchanting geographic locations, family legacies, clients’ signature colours and much more. Below are just a few spectacular examples that represent a lasting tribute to the vision, imagination and ambition of the Rolls-Royce Bespoke Collective and the remarkable clients who choose to celebrate their personal stories in Bespoke works of art.

ROLLS-ROYCE BLACK BADGE GHOST ÉKLEIPSIS PRIVATE COLLECTION

Explores the captivating interplay of light and darkness as the Moon obscures the Sun during a total solar eclipse.

The fully Bespoke Starlight Headliner includes an animated sequence replicating the moment of totality: a circle of 940 fibre-optic ‘stars’ represents the corona around the Moon’s silhouette, surrounded by a further 192 ‘stars’. The animation remains visible for precisely seven minutes and 31 seconds – the longest possible duration of a total solar eclipse.

The illuminated fascia features 1,846 laser-etched ‘stars’ in a symbolic timeline of a total eclipse. The design culminates in a Bespoke timepiece incorporating a brilliant-cut 0.5-carat diamond set into the bezel, recalling the ‘Diamond Ring’ effect.

GHOST CHAMPAGNE ROSE

Ghost Champagne Rose celebrates the commissioning client’s signature colour, inspired by her digital persona @ ChampagneRose. Creating a single-tone colour across both exterior finish and interior trim is exceptionally complex; materials absorb and reflect light differently, and the eye perceives slight variations if exactly the same colour is applied to all surfaces. The Bespoke Collective therefore developed numerous formulations of the ‘Champagne Rose’ hue, each subtly adjusted according to each material’s specific surface characteristics – a true technical and artistic tour de force.

ADVANCED EV PERFORMANCE AND SAFETY BYD OTTO3

By Shereen Shabnam

As UAE strides towards its sustainability goals, the introduction of BYD into its automotive landscape marks a significant milestone in Dubai environmental and technological evolution. Renowned for its pioneering advancements in electric vehicles, BYD is now in Dubai with a promise to blend eco-friendly transportation solutions with the luxurious standards expected by its residents and visitors. We take out the BYD Otto3 which emerges as a new example of innovation and safety.

OVERVIEW

The drive in Dubai, known for its mix of modern urban sprawl and expansive desert roads, allows the Otto3 to showcase its agility and responsiveness. Equipped with Intelligent Cruise Control, the Otto3

adapts smoothly to the unpredictable flow of city traffic and the long stretches of highway that are characteristic of the UAE.

This feature, combined with the car's Lane Keeping Assist System (LKAS), ensures a stress-free driving experience by maintaining a safe distance from other vehicles and keeping the car centred within its lane.

TECHNOLOGY AND INTERIOR

Inside, the Otto3 feels like a command centre. The centrepiece is the 12.8-inch Electric Rotary Multimedia Screen, which provides intuitive access to navigation, entertainment, and vehicle settings. The screen's crisp display and responsive interface make it a pleasure to use, whether you're searching for nearby attractions or adjusting your driving mode.

The panoramic sunroof offers a sweeping view of Dubai’s skyline, transforming every drive into a scenic journey. This feature is particularly impressive during the cooler months, allowing drivers and passengers to enjoy the fresh air and clear skies of the Arabian Gulf.

SAFETY AND ASSISTANCE FEATURES

With its 5-Star Euro NCAP Safety Rating, it meets all the safety expectations offering peace of mind on our bustling highways. Safety is paramount in the Otto3, highlighted by its Blind Spot Monitor—a guardian angel in a city where lanes fill as quickly as they empty. This feature is indispensable, especially on the Sheikh Zayed Road, providing alerts when vehicles enter your blind spot, thereby enhancing lane changes and reinforcing safe driving habits.

VERDICT

The Otto3 is a testament to how advanced safety technology and thoughtful design can come together to create an enjoyable and secure driving experience. It offers a blend of luxury, technology, and dependability that makes it perfectly suited to the high standards of driving in UAE.

The entry of BYD aligns with the UAE’s vision of reducing carbon footprints and fostering innovation in smart urban mobility. With state-of-the-art features and commendable safety ratings, BYD's models like the Otto3 are set to redefine the electric vehicle experience in the Emirates, offering a greener, more efficient way to navigate its vibrant streets and scenic byways.

SUMO SUSHI & BENTO PRESENTS A SCRUMPTIOUS CELEBRATION OF "NOODLE FEST"

AUTHENTIC & HEARTWARMING SLURP IN STORE FOR NOODLE LOVERS

Get ready to embark on a slurp-tastic culinary adventure as Sumo Sushi & Bento proudly introduces the muchanticipated "Noodle Fest"! This delectable campaign is set to tantalize taste buds with an exquisite selection of ramen and indulgent noodle dishes, available for dine-in, takeaway, and delivery.

As ramen is the best comfort food for the winter weather, Sumo Sushi & Bento has launched new ramen and noodle dishes that include the Glass Noodle Plate, Umakara Ramen and Naruto Udon.

The Noodle Fest at Sumo Sushi & Bento features an array of savoury options crafted to delight every palate. From the luscious Niku Ramen to the delightful Veggie Ramen, Chicken Chashu Ramen to the zestful Gyoza Ramen, the chefs are bringing an assortment of flavors to the table.

Diners can indulge in favorites like Tempura Ramen, Seafood Ramen, Cheese Ramen, Birria Ramen, Paitan Ramen, Kimchee Ramen, and more!

The festival extends beyond ramen with mouthwatering noodle varieties. Dive into the sumptuous world of Kimchee Udon, Yaki Udon, and Yakisoba, each promising a unique and delightful experience.

"We're thrilled to unveil our Noodle Fest,

showcasing an assortment of flavorful and comforting noodle dishes," said Ms. Julianne Holt-Kailihiwa, CEO, Sumo International Inc. LLC.

"Whether you're an aficionado of ramen or simply a lover of noodles, our festival offers something special for everyone. It's the perfect way to warm up during cozy winter evenings with our soulsoothing noodle creations."

Diners are in for a treat and can immerse themselves in rich, flavorful broths and an extensive array of delectable noodle creations.

Catering to ramen enthusiasts and noodle aficionados alike, Noodle Fest promises an array of choices to suit diverse tastes, perfect for those seeking comfort and flavor.

The Noodle Fest is available for dine-in, pickup, and delivery from December 15th to January 31st at all Sumo Sushi & Bento branches. Join us in celebrating the love for noodles and embark on a delightful culinary journey at our restaurants.

Noddle Fest clearly offers the most authentic and heartwarming slurp. Let the noodle adventure begin....

Let the noodle adventure begin at Sumo Sushi & Bento's Noodle Fest 2023-24!

For regular patrons, Sumo Mobile App is a most simple and convenient way to earn loyalty points. Collect Kenji Coins for every order and redeem them for FREE food and drinks (1 AED= 1 Kenji Coin). You can redeem the rewards without any minimum spend. Enjoy!

The special offers are available from 11am to 11pm at all Sumo Sushi & Bento outlets. For Booking, visit https:// sumosushibento.com, download the Sumo Sushi App or call 800-7866(SUMO)

WEEKLY DRAW WINNERS OF MALL MILLIONAIRE CAMPAIGN REVEALED

Line Investments & Property a part of LuLu Group International revealed the winners of the Mall Millionaire 3.0 weekly draws where shoppers from thirteen malls in Abu Dhabi, Al Ain and Al Dhafra won exciting prizes in the most exciting shopping event of the year which has AED One Million as grand prize and a Forthing T5 EVO cars every week along with many other exciting prizes.

First and second week winners Priya Rai and Jasem Alali walk away with a brand new Forthing T5 EVO car each. At the end of week one, seven winners took home Lulu trolleys and another seven won gift vouchers worth AED 20,000.00 each. Week two saw another twelve winners where six winners took home AED 20,000 each loaded on Laka Gift Cards, while the other six won free LuLu Trolley.

Wajeb Al Khoury, Director of Line

Investments and Property a part of LuLu Group International revealed the winners said, "Our shoppers are thrilled to win fantastic daily prizes at our 13 participating malls. We have two more weeks of daily and weekly draws that shoppers can enjoy during the campaign and win big prizes.

We are seeing great success thanks to the attractive discounts, amazing prizes, and the tempting deals at the malls along with many activities catering to our visitors entertainment.”

Biju George, General Manager of Line Investments and Property a part of LuLu Group International added, "We at Line Investments, Lulu Group extend our heartfelt congratulations to the recent winners of our weekly draw. The launch of the Mall Millionaire campaign has been met with an overwhelming

and enthusiastic response from our shoppers, visitors, and tenants alike. We are delighted to see such positive engagement with the campaign. I invite everyone to dive into the excitement of the Mall Millionaire campaign for a chance to win fabulous prizes, like the 20,000 AED Laka card, free Lulu trolleys, and five T5 Evo Car by Forthing and a grand prize of AED 1 Million towards the end campaign. I hope fortune smiles upon all our shoppers!"

Participating malls include Al Wahda Mall, Mushrif Mall, Khalidiyah Mall, Al Raha Mall, Mazyad Mall, Forsan Central Mall, Al Falah Central Mall, Madinat Zayed Shopping Centre and Gold Centre, Hameem Mall, and Mafraq Mall in Abu Dhabi as well as Al Foah Mall and Barari Outlet Mall in Al Ain and Al Dhafra Mall in Al Dhafra.

DUBAI POLO & EQUESTRIAN CLUB ANNOUNCES EMAAR POLO CUP TEAMS IN LIVE DRAW

OFFICIALS ANNOUNCE AED 120,000 IN PRIZE MONEY FOR WINNERS

The Emaar Polo Cup 2024 will return to the Dubai Polo & Equestrian Club from 3rd January 2024 from 2 PM onwards. Officials today announced the teams and match details at a live draw and revealed the tournament fixture and an impressive AED 120,000.00 in prize money (AED 80,000.00 for the winner and AED 40,000.00 for the runner up).

Sponsored by Emaar, the event is the first of its kind in the region to offer cash prizes to its players. The medium-goal tournament will witness prominent polo teams compete to reach the grand finale on 13th January 2024.

Over the past decade, these teams played against the highest level of skilled athletes and managed to proudly secure wins from low to high-goal polo tournaments in the region and abroad. This year, there will be junior Polo teams that will compete for the junior title.

Prominent members of the Royal Family have represented participating teams, and this year's confirmed teams include HH Sheikha Maitha bint Mohammed bin Rashid Al Maktoum's UAE Polo Team, Bangash Polo Team, Bin Drai Polo Team, Abu Dhabi Polo Team and Lamar Polo Team.

Mark Kirby, Head of Emaar Hospitality Group, said, “The Emaar Polo Cup is a celebration of skill, sportsmanship, and the enduring legacy of polo in our region. We are proud to elevate this prestigious tournament, enhancing its allure with significant prize money and a rich array of events. This initiative reflects Emaar's commitment to promoting sporting excellence and offering unique experiences to both players and spectators alike.”

Lisa Matthews, General Manager of Dubai Polo & Equestrian Club, added, “We are thrilled to host the Emaar Polo Cup as it gives our homegrown teams of all levels to showcase their skills on our fields. We welcome all the participating teams competing in this challenge and for the support of our partners, local clubs and the polo community. We also look forward to welcoming our diners and polo lovers to enjoy the vibe, the food and get to know more about the vibrant sports of polo.”

As a prestigious tournament, the Emaar Polo Cup plays a significant role in Emaar’s portfolio of leisure and entertainment events. While iconic teams compete on the field, spectators at the Dubai Polo & Equestrian Club

can enjoy delectable food and beverage specials through the Brunch at the Palermo Terrace, Ala Carte Menu and Picnic Basket for the picnic area.

The highlight will be the Ultimate POLO BRUNCH, where guests can indulge in a scrumptious variety of freshly cooked dishes inspired by global cuisines and handcrafted drinks. The house package Polo Brunch for AED 375 per adult is perfect while watching the muchawaited final match on the terrace. The soft package Polo Brunch is also available for AED 275 per adult, with Kids Polo Brunch for AED 140 per child. The Picnic Basket is filled with a delectable set of light gourmet sandwiches and freshly squeezed juices for two people served in the traditional picnic setting by the pool lawn overlooking the polo fields for two and is available for AED 375.

HSMAI MIDDLE EAST CONCLUDES 6TH ANNUAL ROC COMMERCIAL STRATEGY CONFERENCE

The Hospitality Sales & Marketing Association International (HSMAI) Middle East successfully concluded its 6th Annual ROC Commercial Strategy Conference, the last of the Global, Commercial Strategy Conferences after London, Toronto, Singapore, India, and Korea.

The event’s theme was around Connect Evolve Lead. Connect: Phil Bedford, MSc, Asentiv Worldwide, shared an inspiring keynote on networking in the hotel industry. Evolve: Steven van Belleghem, a Customer Experience Enthusiast spoke about the story of evolution and the infusion of genuine Customer Culture. Lead: Michael Dominguez, Associated Luxury Hotels International (ALHI) spoke about The Importance of Culture, Understanding the importance of humility and starting with building the right team members.

The HSMAI conference was a remarkable gathering of minds, highlighted by global keynote speakers whose insights were both relevant and thought-provoking.

The conference also featured engaging roundtable discussions that fostered dynamic exchanges of ideas providing attendees with key take-home messages on the latest trends and strategies in the industry, emphasizing innovation, customer engagement, and futureforward thinking.

The ROC Star Awards held during the second day of the conference, acknowledged three top talents nominated by their peers for their exemplary achievements and influence in the hospitality sector. Nine nominations were selected by the advisory boards from a total of 41 submissions. Outside of UAE, 50% of submissions this year were received from KSA, Kuwait, Oman, Bahrain, Qatar, Kuwait, Jordan, and Iraq making this a truly regional awards program acknowledging the efforts, innovation and performance of our onproperty executives.

The 2023 ROC Star winners are Linda Mwaffak, Commercial Director, Conrad Dubai, Abhay Bishnoi, Director of Revenue Management at Jumeirah Beach Hotel and Laurence Desirée Klett, Director of Marketing Communications & Sustainability, Al Baleed Resort Salalah by Anantara.

Each winner received a prestigious array of rewards, including a choice of one of the HSMAI certifications – Certified Hospitality Revenue Management Executive (CRME), Certified Hospitality Digital Marketer (CHDM), or Certified in Hospitality Business Acumen (CHBA). Additionally, the awardees were granted complimentary registration to an online course from Les Roches e-Academy, valued at €1000, and a merit-based 40% scholarship to Les Roches’ Executive MBA in Global Hospitality Management

or Executive Master’s in International Hotel Management. The honorees also received two complimentary registrations to select HSMAI ME events and a complimentary one-year HSMAI membership for 2024.

Mona Faraj, Managing Director of HSMAI Middle East, added, “This year's HSMAI conference brought global perspectives and diverse voices to our regional community with local insights, ensuring a rich and varied discourse. The diversity of our speakers, hailing from different corners of the world, has not only broadened our horizons but has also brought a wealth of knowledge and experience closer to home.

Furthermore, the ROC Star awardees this year underscore the vibrant and dynamic nature of the hospitality industry in this region. These individuals exemplify the best of our profession, and their achievements are a beacon for others to aspire to be leaders of change.

The event was organized in partnership with key organizations including Dubai Economic Tourism, Atomize, Fornova, AlMosafer, FLYR for Hospitality, HoloConnects, IDeaS and 30+ other sponsors. As the hospitality sector in the Middle East region expands rapidly and evolves constantly, the conference offered timely insights to hotel professionals.

THE ANNUAL PUZZLE

Why New Year’s Resolutions Fail

By Devika Mankani, Holistic Psychologist at The Hundred Wellness Clinic and CoFounder of Chearful.com

As the confetti settles and the cheers of New Year fade, many of us find ourselves armed with a list of resolutions. These goals, brimming with hope and determination, often become distant memories by the time spring comes around. With 15 years of exploring mental health and wellness dynamics, Devika observed the patterns behind the crumbling of these well-intentioned promises. Here’s why New Year’s resolutions often fail, and it’s not just about willpower.

THE HYPE TRAIN AND THE CRASH

The first of January comes with a societal pressure cooker, often setting unrealistic expectations. The hype encourages sweeping declarations, not sustainable goals. By February, the train of high hopes crashes into the hard reality of daily routines, leaving resolutions derailed.

Vague Visions and No Roadmaps

“Get fit” or “save money” are ambitions

without anchors. Without specific, measurable, achievable, relevant, and time-bound (SMART) objectives, these visions float in a sea of ambiguity, lacking the structure of a strategic roadmap.

THE LONE WOLF SYNDROME

Many embark on the resolution journey alone. Without a support network or an accountability buddy, it's easier to slip back into old habits when the going gets tough. Humans are social creatures, and isolation can be the quicksand of aspirations.

OVERCROWDED PLATES

Today’s pace of life leaves little room to add extra, even if it’s for selfimprovement. Piling new resolutions on top of an already full plate is a recipe for stress, not success. Overcommitment can lead to underperformance in every area.

ALL OR NOTHING APPROACH

Many fall into the trap of the all-ornothing mindset. One slip—a missed

workout, a splurge on a sale—can feel like a total failure, prompting the abandonment of the entire resolution. This binary thinking ignores the natural ebb and flow of life’s progress.

MIND OVER MATTER MISCONCEPTION

We often underestimate the power of ingrained habits and overestimate the control of conscious thought. Resolutions are seen as a mind-over-matter battle, but research suggests that environment and subconscious cues play significant roles in behavior change.

THE PATH FORWARD

Understanding the pitfalls of New Year’s resolutions can illuminate the path to lasting change. In upcoming posts, we’ll delve into setting attainable goals and creating an environment conducive to real transformation.

It's time to make resolutions that stick, not just for a year, but for a lifetime.