2025 SFS Brand Guide

Brand Guide

Purpose CONSISTENCY. CLARITY. As champions of both functionality and aesthetics, the importance of maintaining brand consistency both internally and how we present the Firm to the outside world is paramount.

These standards ensure that we maintain the integrity of the SFS brand, message, and culture.

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Vision MISSION + CULTURE It is important to maintain a consistent voice and messaging throughout all of our marketing.

SFS's mission statement is a concise sentence written to sum up the essence of how we do business and is used on our website and other important marketing pieces.

Be sure to use the most up-to-date versions in any marketing materials.

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MISSION STATEMENT

WE ENRICH COMMUNITIES THROUGH MEANINGFUL COLLABORATIONS AND PURPOSEFUL DESIGN. CULTURE STATEMENT People are at the core of our design solutions, and our people are the core of SFS. SFS has a team-first culture that values individual spirit and believes each member of our team brings a unique and meaningful perspective that enriches our studio. We encourage authenticity and honesty among our team members because we believe individual strengths and goals contribute to productive teams, excellent projects, and lead to a stronger bond with our clients. We celebrate curiosity, diverse interests, and we encourage everyone to flourish in the subjects they are drawn to.

All of our staff members are engaged in a common effort to deliver responsive, functional, and beautiful architecture to our clients. We connect and discover, communicate and collaborate, and exchange ideas with challenges to make them better. We work together; we laugh together; we learn together.

Through our shared passion for design and our shared respect for each other’s expertise and contributions, we achieve outcomes to benefit our clients and enrich our communities.

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Voice APPROACH + STYLE Certain icons and messaging are an important part of our project approach and should be consistently used in proposals and other marketing materials.

SFS generally follows the Associated Press Stylebook for guidance on grammar and spelling. Some common examples are listed to the left. Refer to the AP Stylebook online or consult Marketing with writing questions.

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PROJECT APPROACH

CO M

UNDERSTAND OUR CLIENT’S WHY

M U N I C AT I O N CO M M U

EXPLORE POSSIBILITIES

CO M

N I C AT I O N

M U N I C AT I O N

LAND WHERE IT MAKES SENSE

ENSURE SOUND EXECUTION

WRITING STYLE GUIDELINES: CHEAT SHEET • Always refer to the firm as "SFS Architecture" in written form (this does not apply to the logo), as per AP style capitalization guidelines. Reference page 187 of the following document: deanza.edu/communications/ documents/ap_styleguide.pdf • Lowercase letters can be used as a stylistic preference on certain marketing pieces with approval. Examples: Logo, Business Cards, Brand Guide.

• Lowercase directional indicators except when they refer to specific geographic regions or popularized names for those regions.

• Spell out numbers one through nine. For 10 and up, use Arabic numerals.

• Do not use a comma before the conjunction in a simple series: John, Paul, George and Ringo; red, white and blue.

• Use only one space after the end of a sentence.

• Use hyphens to link all the words in a compound adjective.

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Logo STANDARD LOGOS The SFS logo consists of powerful curved elements evoking the culture of our design services. Carefully chosen for its modern and yet refined style, it has been further enhanced by updating the typeface to use Futura in 2022.

The orange and gray versions of the logo should be used across primary brand applications. All of our logos can be downloaded from our Sharepoint site.

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Variations ALTERNATE COLORS There are approved versions of the logo that should only be used in certain instances.

Use the black and gray logo for items such as grid paper where the expense of full color is not ideal. (Page 8, A) Use the white and gray or orange and gray logo over photo backgrounds. (Page 8, B & C)

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Variations TAGLINE + RIGHT ALIGNED A) When communicated in its original form and in the proper context, the tagline can enhance perceptions of SFS. Use it when telling a story about our design philosophy, or for an audience who may not be familiar with us.

B) Occasionally, instances may occur that call for the use of a version of the logo wherein the "icon" (the orange square) is aligned on the right. An example of this application is right-facing pages, such as in the titleblocks.

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A

B

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Application B&W + PHOTOGRAPHY The orange and white logo can be used over photos with lighter backgrounds.

The white and gray logo should be used on very dark backgrounds or photos, where the contrast allows the logo to stand out vividly.

Ask the Marketing Department if you have questions about logo application.

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B

A

C

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Clear Space SPACE AROUND THE LOGO Clear space is equal to half the width of the orange icon in the logo. Always ensure that space exists between the logo and other elements on the page.

The logo should never be smaller than the orange icon at the height of 0.375” or less.

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Usage DO NOT EDIT THE LOGO To maintain integrity of the brand, don’t compromise the overall look of the logo by changing it to an unapproved color, skewing, rotating, or distorting the logo.

Do not add text decorations to the logo such as drop shadows, outlines, boxes, or rearrange elements of the logo that aren’t referenced in this guide.

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Do not change the logo colors

Do not squish/squeeze or distort the logo

Do not use a drop shadow on the logo

Do not rotate the logo

Do not put the logo on hard to read colors

Do not use gradients of any kind on the logo

Do not put the logo on a busy background

Do not use outlines on the logo

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Typeface WEIGHTS + STYLES Our main typeface is Futura. Its variety of weights makes it versatile for various marketing materials.

Adobe Fonts recently added the condensed version of Futura. It is acceptable to use in some applications.

Do not use the "light" version of either typeface as they are not legible.

Arial is the preferred font for Microsoft applications such as Outlook, PowerPoint, and Word.

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FUTURA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}[]<>?:"'|\ ABC123 ABC123 ABC123 ABC123 ABC123 ABC123 ABC123 ABC123 ABC123 ABC123

ARIAL ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}[]<>?:"'| ABC123 ABC123 ABC123 ABC123 ABC123 ABC123 ABC123 ABC123 ABC123 ABC123 ABC123 ABC123 ABC123 ABC123 ABC123 ABC123

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Colors PRIMARY + SECONDARY The following color palette has been selected to create a unified look across all SFS documents. The two primary colors are the orange and warm gray of the logo.

Shades and tints of both colors may be used in certain instances.

Additionally, we use black for certain subheadings, body copy, and in other applications. Refer to the Marketing team with questions about our colors.

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PANTONE 166 U

PANTONE WARM GRAY 10 U

CMYK 6 73 83 0

CMYK 50 45 47 10

RGB 231 104 62

RGB 131 125 121

HEX e5673e

HEX 827c78

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Stationary BUSINESS CARD + STATIONARY Official business cards, envelopes, and letterhead have been created by the Marketing Department.

Do not alter the design of any of these items. All of these items can be reordered through the administrative assistant.

If you need a custom solution, please contact Marketing.

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2100 central street

suite 31

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Site Signage JOB SITE BRANDING Site signage at the standard size of 8' x 4' and physical placement on the construction site are imperative to maintaining good visibility and consistency for the SFS brand across all media.

Keep in mind that construction signs are typically seen at a distance for short periods of time and therefore should be kept visually simple.

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We design spaces that enrich people, organizations and communities.

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Powerpoint CLIENT PRESENTATIONS There are four PowerPoint templates available to download via Sharepoint. Do not use a template that is not SFS-branded.

All PowerPoints include the SFS brand colors and use the Arial font.

There are a variety of layouts available in the templates which can be modified into slide masters. The colors/logos can also be modified for specific clients.

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Title Blocks FOR PRESENTATIONS Presentation titleblocks have been created for use in formalizing and sharing design phase and other graphic information that does not require a construction document titleblock.

Presentation titleblocks are available in Indesign and Revit formats in various sizes on our Sharepoint site.

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PRESENTATION Project Name

| 01/01/16

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Title Blocks COVER SHEET Presentation titleblocks have been created for use in formalizing and sharing design phase and other graphic information that does not require a construction document titleblock.

Presentation titleblocks are available in Indesign and Revit formats in various sizes on our Sharepoint site.

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OPENING DETAILS

M001

MECHANICAL

P001

PLUMBING

E001

ELECTRICAL

X001

SPECIALTY

T001

TELECOMMUNICATIONS

G002 G003 G004 G005 AD111 AD121 A001 A051 A101 A111 A121 A131 A141 A150 A151 A161 A201 A211 A301 A311 A321 A511 A521 A531 A541 A561 A562 A601 A621

CODE SUMMARY PARTITION TYPES TYPICAL ADA CLEARANCES PROJECT SYMBOLS AND TYP. MOUNTING HEIGHTS FIRST FLOOR DEMOLITION PLAN FIRST FLOOR CEILING DEMOLITION PLAN ARCHITECTURAL SITE PLAN SLAB EDGE AND DRAINAGE PLAN OVERALL PLAN - LEVEL 1 FLOOR PLAN - LEVEL 1 ENLARGED PLANS CEILING PLAN - LEVEL 1 ROOF PLAN - LEVEL 1 FINISH LEGEND AND SCHEDULE FINISH PLAN - LEVEL 1 FURNITURE PLAN - LEVEL 1 EXTERIOR ELEVATIONS INTERIOR ELEVATIONS BUILDING SECTIONS STAIR AND ELEVATOR SECTIONS WALL SECTIONS PLAN DETAILS SECTION DETAILS CEILING DETAILS INTERIOR CASEWORK DETAILS SIGNAGE TYPES AND SCHEDULES SIGNAGE PLANS AND DETAILS DOOR TYPES AND SCHEDULES WINDOW TYPES AND ELEVATIONS

FP001

FIRE PROTECTIONS

O: F:

816.474.1397 816.421.8024

CIVIL: BHC RHODES 712 STATE AVENUE KANSAS CITY KANSAS 66101 O: F:

913.371.5300 913.573.5796

LANDSCAPE ARCHITECT: CONFLUENCE 417 DELAWARE STREET KANSAS CITY MISSOURI 64105 O: F:

816.531.7227 515.288.8359

STRUCTURAL: GBA ENGINEERS 9801 RENNER BOULEVARD LENEXA KANSAS 66219 O: F:

Issue Date

A651

STRUCTURAL

SFS ARCHITECTURE 2100 CENTRAL, SUITE 31 KANSAS CITY MISSOURI 64108

913.492.0400 913.577.8200

M/E/P/F ENGINEER:

Project Status

●

LANDSCAPE

S001

BID DOCUMENTS - XX/XX/2020

●

CIVIL

L001

PERMIT DOCUMENTS - XX/XX/2020

●

COVER

C001

50% CD - XX/XX/2020

●

G001

75% CD - XX/XX/2020

PERMIT DOCUMENTS - XX/XX/2020

BID DOCUMENTS - XX/XX/2020

●

SHEET NUMBER SHEET NAME

DD - XX/XX/2020

75% CD - XX/XX/2020

●

SHEET NUMBER SHEET NAME

SD - XX/XX/2020

50% CD - XX/XX/2020

ARCHITECT-OF-RECORD:

SD - XX/XX/2020

PROJECT TEAM

DRAWING INDEX

DD - XX/XX/2020

Project Status

Project Number

Issue Date

HENDERSON ENGINEERS 1801 MAIN STREET, SUITE 300 KANSAS CITY MISSOURI 64108 O: F:

816.663.8704 816.663.8701

POOL CONSULTANT: WATER TECHNOLOGY, INC. 100 PARK AVENUE, PO BOX 614 BEAVER DAM WISCONSIN 53916 O: F:

920.887.7375 920.887.7999

OWNER: UNIFIED GOVERNMENT OF WYANDOTTE COUNTY & KANSAS CITY KANSAS 701 NORTH 7TH STREET, SUITE 423 KANSAS CITY KANSAS 66101 O: F:

913.573.5750 913.573.5796

OWNER'S REPRESENTATIVE: CBC REAL ESTATE GROUP 4706 BROADWAY, SUITE 240 KANSAS CITY MISSOURI 64112

Project Name

Enter address here

816.285.9550 816.285.9544

Project Name

O: F:

FOR:

Owner

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Title Blocks DRAWING SHEET Presentation titleblocks have been created for use in formalizing and sharing design phase and other graphic information that does not require a construction document titleblock.

Presentation titleblocks are available in Indesign and Revit formats in various sizes on our Sharepoint site.

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5 2100 Central St. Suite 31 Kansas City, MO 64108

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Owner

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© 2025 SFS ARCHITECTURE

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Full-Service Architecture, Interior Design, & Planning Facility Assessment Envelope Assessment & Repair Historic Preservation Programming Space Needs Analysis Master Planning Feasibility Study Concept Design Community Engagement Capital Campaign Support Architectural Design Interior Design FF&E Design & Procurement Sustainable Design LEED Documentation Owner’s Representative Construction Administration Closeout Documentation Post-Occupancy Evaluation

2100 Central Street Suite 31 I

Kansas City, MO 64108 I P 816.474.1397 I sfarch.com