Selling Your Home With Ed & Jeanette

SELLING YOUR HOME

Dear Valued Client,

It is our mission to CARE about you and your family, SERVE you at the highest level possible, and GIVE back to the community. On each page we want to show you how important you are, how important it is to get you top dollar for your home, and how important your investment is to us. Once you have reviewed this information and witnessed how successful our approach is for ALL of our clients, we trust that you will want to partner with us on your real estate endeavor.

Thank you for your consideration

- We truly look forward to serving you and your family very soon!

Ed Pennington

Ed Pennington Sales Executive

Jeanette Sauer Sales Executive

928.254.8888 Info@sedonaluxegroup.com sedonaluxegroup.com

Jeanette Sauer

MEET THE SEDONA LUXE GROUP

ED PENNINGTON Top Volume Producer | Sales Executive

Ed Pennington has been a resident of Sedona since 2001 and a “top producer” in Sedona since the beginning of his real estate career and began his career in Sedona working with Buyers as an exclusive “Buyers Broker”. Prior to moving to Sedona, Ed served as an Executive Board Member and Director of a boys children’s home, housing neglected and abused children in Wheeling, West Virginia. Out of college, Ed worked in the real estate development and building business in Tucson, AZ, developing over 350-acres of luxury custom homes, semi-custom homes, and townhomes called Finnestera. “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all LOVE of what you are doing”, says Ed. Two consecutive years in a row, Ed and real estate partner, Jeanette, set record-breaking sales, selling two of Sedona’s most iconic properties, “El Rojo Grande” for $14,700,000 and the “Cultural Park” for $20 Million. Although Ed could have retired over a decade ago, he loves what he does, calls his father every day and frequently visits his beloved father, who proudly served in the military most of his career for our Country, now 104 years old!

JEANETTE SAUER

#1 Top Producer 2021/2022 | Sales Executive

Awarded Sedona’s #1 Top Sales Producer in 2022, Jeanette Sauer has an impressive track record, closing over $78M in volume that year alone. Her success is a result of savvy negotiations, unwavering integrity, and cutting-edge marketing strategies. At a recent award ceremony, where she was honored as “Sedona’s Top Producer,” Jeanette humbly stated, “I’d rather be the #1 sweetheart to the love of my life and a #1 Glam’Ma than be recognized as the #1 REALTOR® by the community!” Her dedication to her clients is evident at every step, and their testimonials speak volumes. Jeanette made Sedona her fulltime home in 2015, partnering with renowned agent Ed Pennington, a move she considers one of the best of her career since selling her company in 2007. Originally from San Diego, Jeanette and her husband seized a business opportunity in Arizona, where they raised their son and embraced a new chapter. After successfully growing a finance company, Jeanette decided to embark on new adventures, traveling to destinations like New Zealand, Japan, Costa Rica, Mexico, and Canada. She also developed a passion for snowboarding, hiking, and mountain biking in Tahoe, where her family purchased a home near Incline Village. However, Jeanette felt the call of a new challenge and obtained her real estate license, attending schools in Nevada, California, and Arizona. When asked about her motivation to pursue real estate after early retirement, Jeanette explained, “Once you’ve been instilled with a strong work ethic and have the drive to utilize your skills, it’s hard to sit back and just enjoy life. I missed the rewarding relationships with clients that I built throughout my career.” Her secret to success? Listening to her clients’ wants and needs, living by a moral code of excellence, and cherishing the relationships she develops from start to finish. Jeanette aims for all parties involved in a transaction to feel like winners, without unnecessary drama.

ED & JEANETTE SOLD $4,715,000

CLIENT TESTIMONIALS

Working with Jeanette Sauer as our REALTOR® was one of the best experiences we have ever had with any real estate agent. We have bought and sold multiple properties in the last 10 years in Indiana, Michigan, and Arizona and she is by far the most energetic and hard working. in addition to her high energy level and knowledge of the area, she is very diplomatic even during stressful situations all while maintaining her kindness and consideration of each individual. She has exceptional interpersonal skills and kept us informed constantly. We always felt she was in our corner and supported us and guided us to make purchasing our new home such a pleasant experience. Thank you so much Jeanette!

MIKE & ROSE MARIE

My husband and I have moved from state to state 11 times in our 16 years together and have experience with 20+ real estate agents buying and selling houses across the country. Jeanette is by far the best agent we have ever worked with! She is very knowledgeable about the entire process, very upbeat but at the same time realistic and not an agent that just sugar coats everything to make a sale. Her responsiveness is incredible, in minutes she not only has an answer to any question you ask, but also a solution to problems with names and numbers of those who can address the issue whatever it may be. She is the nicest “bulldog” we ever met! She gets things done, and gets them done fast and with minimal effort on the part of her clients. She really cares ! I would highly recommend her if you’re looking for an agent. You’d be in very good hands.

JOHN & THERESA

Ed and Jeanette are the best in the business. From appraisal to the final sale, they have been professional down to their fingertips while maintaining great levels of communication. I would hire them again in a heartbeat! A sincere thanks to Ed & Jeanette.

ROBERT N.

Photo: 1296 Verde Valley School Road | Ed & Jeanette Sold Representing Buyers & Sellers $4.2M

I’m welling up with tears of joy and relief as i think about what to write about working with the two best agents, Jeanette Sauer and Ed Pennington. The experience was so absolutely amazing. I could write a book about it. They helped me to negotiate during a very difficult time after my father’s death, provided impeccable detail about every step of the selling and buying process (I’m new to selling and buying), and worked very closely with my brother (who lives in CA) and me to coordinate everything seamlessly during the selling process. Once our father’s house sold, the transition to my new house was seamless, as they took every step to assure that the escrows closed on the same day, and they did! Everything from the photographer’s photos of my father’s house, the house description, advertising materials and venues, open communication, responsiveness to every question or concern, was extremely professional and of the highest quality. The photographer Jeanette chose showcased the house beautifully. My brother and i felt that not only did Jeanette and Ed help us sell our father’s house, but did so with the utmost respect and honoring of our father’s legacy and the remarkably beautiful home that he built in Sedona. once everything was in place, the house went on the market and sold in one day at a great price, and to wonderful buyers as well. After that was done, Jeanette didn’t lose a precious moment in finding and guiding me to the perfect house, from which I am writing this review in absolute heaven. I have to say that I feel incredibly blessed to have had these two wonderfully caring, attentive, and professional people as my real estate advisors. i highly recommend them both, and if I were you I wouldn’t look any further.

SUMMER B.

AWARDS & ACCOLADES

• #1 Sales Team with Russ Lyon Sotheby’s International Realty in Northern Arizona since 2015

• Ed and Jeanette Recognized in the Media For the 2 Record-Breaking Sales in Sedona: Jeanette and Ed sold the “Cultural Park” for $20M and “El Rojo Grande” for nearly $15 Million

• #3 Medium Size Team in the entire state of Arizona (in sales volume)

• Recognized in Wall Street Journal by RealTrends in 2022

• Russ Lyon Sotheby’s International Realty ranks as Lyon’s Elite since 2012

• Recognized as Top Luxury Agents in the Nation by “Who’s Who In Luxury Real Estate”

Certified Negotiation Experts

• Certified Luxury Marketing Expert

• Degrees In Business/Finance

• Ed Developed/Built over 300 acres in Tucson, AZ – a luxury subdivision called “Phinistera”

Noteworthy Charitable Contributors To Children’s Hospital, Sedona Humane Society, Abused & Neglected Children’s Homes, Habitat For Humanity

• Ed has been a “Top Producer” in Sedona since 2000

• Jeanette has been a “Top Producer in Sedona since her move in 2015”

Jeanette has been a member of the International Association of Women

• Jeanette is Certified in Executive Business Coaching through the Adlerian Business Coaching School

Success is no accident. It is hard work, preserverance, learning, studying, sacrifice, and most of all, LOVE of what you are doing.

PREPARING YOUR HOME TO SELL

PREPARING YOUR HOME TO SELL

A home in pristine condition will attract more buyers, sell your home in the shortest period of time and better position your home for its highest value.

In addition to a clean and inviting appearance, invest the money up front to cover all repairs Whatever you don’t repair will be noted on the home inspection report. If the repair list is lengthy, some buyers may decided to back out of the agreement, or incorporate the cost of the repairs into their negotiations.

Suggestions for the BEST Showing:

IMPORTANCE OF PRICING

Without a doubt, of all the mistakes a Seller can make, incorrectly pricing the home either too high or too low can be very harmful and costly Price your home too low, the home will sell, and probably sell quickly, but you will lose money that was rightfully yours Price the property too high and it will linger on the market and likely not sell costing money in the form of interest, repairs, upkeep, and added stress.

I will work with you to select the list price that puts your home in the best competitive position in the current market to sell for the highest price in the least amount of time Together, we will review homes like yours that have recently

The most buyer activity will occur within the first couple of weeks of your home being on the market. Therefore pricing it correctly at the onset increases a timely sale with less inconvenience and greater monetary return.

Key Reasons to Price Properly:

1. A Timely Sale - Chances are that your home will ultimately sell at its fair market value. Pricing it properly at the onset simply increases the likelihood of a timely sale with less inconvenience and greater monetary return

2. Competition - Buyers educate themselves by viewing many properties and they will always look at a range of homes priced competitively. They know, or learn very quickly, what is a fair price. If your home is not competitive in value with those they have seen in the same price range, it simply will not sell.

3. Reputation - Overpricing causes most homes to remain on the market too long. Buyers and agents become wrong with the property Clean, well-prepared homes, which are on the market for a long period of time, historically sell for less than their fair market value.

4. Inconvenience - If overpricing keeps your home from selling promptly, you may end up owning two homes, the one you are trying to sell and the new home you have already purchased. This can prove to be costly, worrisome , and very inconvenient.

LISTING CHECKLIST

Have 2 spare keys made and ready for our MLS Lockbox

Read through and answer all questions in our Sellers Property Disclosure

Make a list of all upgrades and any important features you

Gather any documents that may be useful in the sale of your home. (i.e survey, inspection reports, monthly utility bills etc.)

Inform me if the home will be vacant or occupied while we are on market.

Ensure your home has been de-cluttered, thoroughly cleaned, and is “show ready”.

If you have a desired location for your sign that you feel would give us excellent exposure, please let me know.

Any current home inspection results.

MY PROACTIVE MARKETING PLAN

1. Price your home competitively and srategically.

2. Professional Photography and videograghy.

3. Develop a list of features of your home for Buyers agents to use with their potential buyers.

4. Staging consultation if needed to help buyers better visualize the space, sttract more attention to tyour listing and less time spent on the market.

5. List your home on the two most utilized MLS systems in Arizona, launch your listing on sothebysrealty.com and many other syndicated real estate websites, including the top visited websites of our leading media powerhouse partners.

6. Introduce your home to agents in our Russ Lyon Sotheby’s International Realty netwrok, as well as REALTORS® with qualified buyers in your area.

7. Launch aggressive social media & email campaigns when necessary.

8. Suggest changes you may want in your property to make it more sellable.

9. Provide regular updates on comparable homes that may affect you and the value of your home.

10. Create dynamic marketing campaign, which includes postcards, e-blasts, and brochures.

11. Our Highly reputable Sotheby’s blue sign will ad further exposure to your listing.

12. Open house and broker opens for further exposure and more eyes on your listing.

13. SOLD!

PRE-INSPECTION

Have home inspection to reduce your risk of any surprises when negotiating with your buyer and to make your transaction smoother.

STAGING

We will assist you with preparing your home for sale. If your home requires furniture and professional staging, we will put you in contact with professional stagers who can assist in the staging process prior to photography.

MARKETING SYSTEM

PRICING

We will assist you with pricing your home based on a competitive market analysis. This will help you to set the best price on your home so that it will sell within your time frame.

We will utilize all our social media platforms to announce your property “Coming Soon” to the market, create a music-inspired video tour announcing your home along with a newsletter to all of our existing 3,000+ network of clients, Phoenix/Scottsdale agents, and Realtors in the Verde Valley, showcasing your home. Additionally, we will introduce your property to our entire network of Russ Lyon | Sotheby’s International Realtors with carefully crafted marketing remark

YARD SIGN

We will place one of Russ Lyon Sotheby’s International Realty signs on your property.

COLOR BROCHURE + FEATURE SHEET

We will have your home professionally photographed and a full-color brochure prepared. We will put together a “Feature” sheet listing the special features and amenities of your home. We will also place your home in Homes & Land and all of our syndication partners online. In addition, we ask that you write a description of how you have lived in the house and why you have loved it.

MULTIPLE LISTING SERVICE (MLS)

We will enter your home’s information into the MLS, giving your home exposure to all the Realtors in the Northern Arizona Association of Realtors. Your listing will go to all major internet Real Estate platforms.

A PROVEN PROCESS

1% REALTORS® nationwide per RealTrends in the Wall Street Journal

TRANSACTION MANAGEMENT

We will help to manage the details of your transaction to ensure that your contract closes on time. We have a full-time assistant who will be managing the calendars, documents, and in constant contact with the Title Co., lenders, and communicating regularly to ensure a successful closing while Ed & Jeanette are in constant communication with our clients and negotiating the sale of your property.

$5,546,834,535

Sold in 2022 by Russ Lyon Sotheby’s International Realty

SHOWINGS

All of our listings are by appointment. Each buyer are carefully interviewed to ensure they are qualified to purchase your home. Our exclusive members of the Sedona Luxury Real Estate Professionals sell 70% of our Sedona market and this top-producing group of Realtors will be invited by appointment to preview the home prior to or at the time we list your property.

150+

Transactions in the Last 2 Years

THE RESULTS OF EXCELLENCE. EXPERIENCE. THE POWER OF

OUR LOCAL EXPERTISE

From ranches to suburbs, our reach covers a variety of different regions, and our team provides a wealth of local expertise.

Russ Lyon Sotheby’s International Realty's Real Estate Advisors apply their local expertise to create comprehensive and customized plans for each home that include a variety of marketing: print, digital, public relations, advertising and social media.

The Local Experts Since 1945

RussLyon.com

Cultural Park – Ed & Jeanette sold this $20M parcel of land, Sedona’s Record-Breaking Sale

Camelback Tower 6900 E Camelback Road, Suite 110 Scottsdale, AZ 85251

Carefree 34305 N Scottsdale Road Scottsdale, AZ 85266

Corporate 7669 E Pinnacle Peak Road, Suite 110 C Scottsdale, AZ 85255

Desert Mountain 37700 N Desert Mountain Parkway Scottsdale, AZ 85262

LOCAL BROKERAGES

Flagstaff 1750 S. Woodlands Village Blvd #200 Flagstaff, AZ 86001

Humphreys 219 N Humphreys Street Flagstaff, AZ 86001

Pinnacle Peak 7669 E Pinnacle Peak Road, Suite 110 Scottsdale, Arizona 85255

Prescott 2971 Willow Creek Road, Building 5 Prescott, AZ 86301

Fountain Hills 16872 E Avenue of the Fountains, Suite 103 Fountain Hills, AZ 85268

RussLyon.com

Southeast Valley 275 E Rivulon Boulevard, Suite 100 Gilbert, AZ 85297

Tubac #2 Tubac Road, P.O. Box 4241 Tubac, AZ 85646

Tucson 3450 E Sunrise Drive, Suite 150 Tucson, AZ 85718

West Valley 8715 W Union Hills Drive, Suite 104 Peoria, AZ 85382

Sedona 20 Roadrunner Drive, Suite A Sedona, AZ 86336

EXTRAORDINARY PRINT MARKETING

Russ Lyon Sotheby’s International Realty produces top-notch print marketing pieces showcasing world-class photography. Beautiful brochures, postcards and flyers are produced by our Real Estate Advisors for our exceptional listings. Brochures are displayed in our 14 offices, key Sotheby's International Realty Affiliate offices worldwide and on display at Sotheby's Auction House locations in New York and London.

PRIMIER PUBLICATIONS

Russ Lyon Sotheby’s International Realty hand selects the premier print and digital publications covering both the nation and the specific Arizona regions that have the most impact.

We target publications that focus on real estate, luxury lifestyle, the community, art, regional events, and philanthropic missions.

GLOBAL MEDIA PARTNERSHIPS

With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic partnerships, social media traffic drivers, and video content publishing, Russ Lyon Sotheby’s International Realty utilizes hand selected media powerhouses such as Apple, The New York Times, Forbes, The Wall Street Journal and more, due to their international impact and commitment to innovation. The goal: connect your property with a global consumer. Our strategic global media plan aligns your property with relevant and influential media partners, driving brand awareness and traffic to russlyon.com.

Press Share of Voice

BRILLIANT PHOTOGRAPHY

Russ Lyon Sotheby’s International Realty properties are brought to life through world class photography and videography. With strict guidelines for property imagery including standards for lighting, composition, and content. Russ Lyon Sotheby’s International Realty guarantees the best images of your home are distributed across the globe.

RussLyon.com

Sold By Ed & Jeanette For $2,495,000

Sold By Ed & Jeanette For $3,872,890

Sold By Ed & Jeanette For $2,195,000

Sold By Ed & Jeanette For $3,375,000

UNRIVALED ONLINE SYNDICATION

Russ Lyon Sotheby’s International Realty’s strategic online syndication ensures that your property is displayed to a qualified worldwide audience. We do not rely solely on the MLS. Only with us will your home have the presence it deserves on the most trafficked news, art, lifestyle, and luxury real estate websites in the world. Supporting our unmatched online distribution of your home is a reporting system, meaning our process is proven, measurable, and transparent.

• Presence on Sotheby’s International Realty’s network

• Presence on one of the most trafficked luxury real estate websites in the world, sothebysrealty.com

• Listing traffic, analytics, and reporting sent to you showcasing top feeder markets, websites, and most-viewed photography

• Audited and quality-controlled photography ensures that your property stands out online and in print

RUSSLYON.COM

With russlyon.com and the proprietary sothebysrealty.com platform means that only by listing with us will your property be marketed globally, nationally, regionally, and locally. Our listings benefit from being showcased and marketed online in top feeder markets such as: Chicago, Atlanta, San Francisco Bay Area, Southern California, New York, Mexico City and beyond.

SOCIAL MEDIA & EMAIL MARKETING

We actively engage with online networks of people passionate about fine living. Russ Lyon Sotheby's International Realty creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, Facebook and on our very own blog.

Prestigious Award Received for Brand

YouTube Channel

The Sotheby’s International Realty brand’s YouTube channel reached an unprecedented milestone: we became the first and only real estate company channel to have more than 200,000 subscribers.