MY PROACTIVE MARKETING PLAN

1. Price your home competitively and srategically.

2. Professional Photography and videograghy.

3. Develop a list of features of your home for Buyers agents to use with their potential buyers.

4. Staging consultation if needed to help buyers better visualize the space, sttract more attention to tyour listing and less time spent on the market.

5. List your home on the two most utilized MLS systems in Arizona, launch your listing on sothebysrealty.com and many other syndicated real estate websites, including the top visited websites of our leading media powerhouse partners.

6. Introduce your home to agents in our Russ Lyon Sotheby’s International Realty netwrok, as well as REALTORS® with qualified buyers in your area.

7. Launch aggressive social media & email campaigns when necessary.

8. Suggest changes you may want in your property to make it more sellable.

9. Provide regular updates on comparable homes that may affect you and the value of your home.

10. Create dynamic marketing campaign, which includes postcards, e-blasts, and brochures.

11. Our Highly reputable Sotheby’s blue sign will ad further exposure to your listing.

12. Open house and broker opens for further exposure and more eyes on your listing.

13. SOLD!

PRE-INSPECTION

Have home inspection to reduce your risk of any surprises when negotiating with your buyer and to make your transaction smoother.

Staging

We will assist you with preparing your home for sale. If your home requires furniture and professional staging, we will put you in contact with professional stagers who can assist in the staging process prior to photography.

Marketing System

Pricing

We will assist you with pricing your home based on a competitive market analysis. This will help you to set the best price on your home so that it will sell within your time frame.

We will utilize all our social media platforms to announce your property “Coming Soon” to the market, create a music-inspired video tour announcing your home along with a newsletter to all of our existing 3,000+ network of clients, Phoenix/Scottsdale agents, and Realtors in the Verde Valley, showcasing your home. Additionally, we will introduce your property to our entire network of Russ Lyon | Sotheby’s International Realtors with carefully crafted marketing remark

Yard Sign

We will place one of Russ Lyon Sotheby’s International Realty signs on your property.

COLOR BROCHURE + FEATURE SHEET

We will have your home professionally photographed and a full-color brochure prepared. We will put together a “Feature” sheet listing the special features and amenities of your home. We will also place your home in Homes & Land and all of our syndication partners online. In addition, we ask that you write a description of how you have lived in the house and why you have loved it.

MULTIPLE LISTING SERVICE (MLS)

We will enter your home’s information into the MLS, giving your home exposure to all the Realtors in the Northern Arizona Association of Realtors. Your listing will go to all major internet Real Estate platforms.