2_0_DiscoverGermany_June 2015_Issue27:Scan Magazine 1
28/5/15
09:50
Page 28
Fashion with a distinctive signature Cool, glamorous, individual and authentic, fashion brand Cotton Candy knows what it takes to stand out from the wide range of clothing brands available. The right price-quality ratio, as well as a sense of social responsibility prove that Cotton Candy offers more than the usual high street range. TEXT: NANE STEINHOFF | PHOTOS: MICHAEL GUETH / COPYRIGHT: COTTON CANDY
Since the brands launch in 2012, Cotton Candy’s credo has remained the same: each piece has to be made into something special through elaborate fashioning, finishing or handicraft. Four collections per year impress with innovative colourings and prints, progressive incisions, handmade details or appliqués, as well as innovative textile refinement methods. Whether its cool layering and spray effects, casual washings with vintage character, handcrafted shredded or braid sections or startling table-prints, each item becomes an absolute eye catcher.“The special love for detail, a high degree of fashion, the harmonic colouration and our signature with a high recognition value makes us stand out,”Sandra Csikos, Head of Design and Product Manager, explains.
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A special emphasis is put on the production of the collection. Not only highest production or material quality, as well as dye aspects are in the focus. Additionally, each item is exclusively made in Europe.“It’s important for us that future generations will still enjoy our products. We want to create long-lived products that become one’s favourite item. We’re not here to make disposable fashion. The production of apparel is an age-old handicraft and should obtain that significance again,”Sandra Csikos says. She adds:“Sustainability offers the opportunity for young and upcoming companies like us to dissociate ourselves from big corporations. Sustainability is the foundation of and responsibility for future generations.”Committed to social responsibility towards humans and the environment, Cotton Candy solely produces in Turkey. “This enables short pro-
curement routes and the careful selection of production sites,”Sandra Csikos says. With its headquarters in Limbach-Oberfrohna, Cotton Candy is a brand by Just Fashion GmbH, which is known for its good service. Flexible logistics, personal and intensive customer service, no minimum order or a marginal cancellation rate“Cotton Candy stands for more advice and service,” Sandra Csikos adds.The elaborate approach pays off: its fashion can now be found in around 400 shops in Germany, as well as on the Dutch and Austrian market. www.cottoncandy-fashion.de