2_0_DiscoverGermany_June 2015_Issue27:Scan Magazine 1
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Hugenberg Contemporary fashion, timeless style Hugenberg is a small but innovative fashion label from Munich specialising in timeless, straight-lined but feminine knitwear, from dresses to cardigans. Using natural fibres and high quality techniques, it is long-lasting fashion that surpasses trends. TEXT: JESSICA HOLZHAUSEN | PHOTOS: HUGENBERG
In 1998 Susanne Hugenberg founded her knitwear fashion label and over the years constant innovations and her creativity brought the brand to international success. Working together with Adrian Zeichner, who is responsible for the business part, was key to her success. Using cotton, merino wool and cashmere for knitwear, the collection also features accessory overgarments made of silk and fur pieces. Every single item is carefully fabricated with natural fibres in the highest quality.
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“Knitting has always been an important part of my life,” says Susanne Hugenberg. During her school days she had started knitting jumpers and earning some money with it.“I even hired some friends to help me, because I was overrun by orders.”Later she worked as a retailer for a well-known fashion store, for the knitwear department, and realised a lack in young and contemporary knitwear fashion. Coming from a creative family of freelancers she decided to establish her own business.
Cardigans as signature style Pale blue, sheer white or ultramarine, the signature pieces of every collection are cardigans complementing nearly every outfit, making it more special. The style is straight-lined and classic but with Susanne Hugenberg’s special handwriting and a love for details. This is what impresses not only the fashion industry but also inspires its wearers: Many women have come to appreciate the quality and perfection in design as much as the choices of material, turning Hugenberg clothes into showpieces. “Urbane, straight-lined, and feminine”is how the label describes itself. Quality in design and materials is essential for Susanne Hugenberg.“The harmony of forms and colours I witness in my envi-