Just imagine the next bottle of pineapple juice you drink being made from the same pineapples. The Celal-Mex team is here to make it happen.
Introduction I 01
The renewable evolution
The increasing demand for plastics and their presence in our daily lives is a reality. It is clear that we cannot avoid using plastic from one day to the next. As a result, we have committed ourselves to finding environmentally sustainable alternatives that will allow us to mitigate the problem and satisfy demand competitively.
CELAL-MEX is a biotechnology-based company specialized in the development of environmentally sustainable alternatives and substitutes for the agricultural and industrial sectors. We are dedicated to recovering agricultural by-products and processing them into biopolymers for industrial use.
About us I 03
Our guidingprinciples
Mission
With a biotechnological approach, we develop sustainable alternatives to conventional polymers utilizing agricultural waste. We are committed to guide this sector towards a circular transformation that reduces its environmental impact and maintains its international standards.
Vision
We strive to be world leaders in the use of agricultural by-products and a benchmark for Mexican exports of sustainable alternatives.
Mission and Vision I 05
Values
Va Social responsability
Commitment to environment
Industry transparency
06 I Values
Pillars
Pilares
Innovation
Ideals
Ideales
Circular thinking
Sustainability
Optimization
Constant change
Exponential and sustainable growth
Biotechnology as an ally
Pillars and Ideals I 07
Strategic alliances
We have been part of associations that promote social entrepreneurship and research, such as Enactus, Tec de Monterrey Institute for Obesity and the American Institute of Chemical Engineers. Strategic
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I 09
alliances
Awards and Achievements
We have participated in more than 10 national competitions during 2021, 2022 and 2023, and have won the following:
3rd national place at Inc Prototype 2021 in Monterrey, México:
https://fs.hubspotusercontent00.net/hubfs/6340004/Memorias%202021/Prototype21.pdf
2nd national place at ENACTUS 2022 in Aguascalientes, México
Top 100 finalists at Jump Chile 2022
3rd place national atl UNITEC prize of sustainable development for social innovation 2022 at Mexico City: https://blogs.unitec.mx/unitec-hoy/premiosunitec-a-la-innovacion-tecnologica-para-el-desarrollo-social/
Inc Mty named us as 1 of the best 20 startups in 2022 and we were present at the Inc Mty Startup Expo :
https://www.instagram.com/reel/CmmU5cYDkxB/?igshid=YmMyMTA2M2Y=
Top 50 finalists at MIT Solv[ED] 2023 (en espera de resultados finales)
Speakers at 5th FOODIE in Davis, California
1st national place GSEA 2023 Mexico
Awards I 11
12 I Achievements We have a published review in sciencedirect.com https://www.sciencedirect.com/science/ article/pii/S2589014X23000105
Speakers at Tec Science Summit 2023 (March 3, 2023)
Achievements I 13
Differentiating products
Cellulose
It can be used as:
Filler in melamine compounds
Packaging
Plastic formulations
Differentiation:
Price below the market
Use of 3 times less water for its production
Less use of chemicals
Sourced from agricultural residues
16 I Cellulose
Starch
It can be used as:
Industrial additive
Ceramic manufacturing
Adhesives and binders
Differentiation: Improved gelatinization properties
Avoids corn waste
Sourced from agricultural residues
Starch I 17
Potential clients
We operate on a business-to-business model (B2B). We receive agricultural by-products from our suppliers, which we transform into raw materials for packaging companies, extruders, and manufacturers that supply food companies, retailers, and parcel services.
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Clients I 19
Prices
dls/ton
$3.22
M PESOS
61,57% Overhead costs
17,3% Taxes
21,13% Profit margin
Prices I 21
$1200
Cellulose
Financial projection
Espacio de seguridad con tagline I 29 Financial projection I 23 Production estimate (Ton) Estimated sales MXN Cellulose Cellulose Year 1 Production in tons Sales MXN Sales MXN Total costs and taxes (MXN) Net profits (MXN) 12 ton $268,560 144 ton $3,222,720 $3,222,720 $2,541,759.3 $680,960.7 Net profit margin: 21.13% Monthly Yearly
24 I Financial projection Year 1 0 250 500 1000 750 1250 Tons Year 3 Year 2 Year 4 Year 5 144 288 432 576 1080 Financial projection 26,57% 4,064 TONS
Cellulose imports in Mexico
Net International Trade in Chemical Cellulose and its Derivatives, not Specified or Included Elsewhere, in Primary Forms Annual Flow, according to data from customs tape
imports production
Market competition
In Mexico, cellulose imports are increasing by 2.6% annually, mainly from Canada at $1,100 per ton and from the United States at $1,200, which gives us a competitive price advantage.
The companies in the country with which we compete are: Ecofilter, Georgia Pacific, International paper and Kimberly Clark.
Financial projection I 25
Mexican market
$203 MILLIONS DLS
Cellulose
$26.4 MILLIONS DLS
by: Data México
26 I Potencial market
Data
Starch
Global market
$5.63 BILLIONS DLS
$1.4 BILLIONS DLS
Potencial market I 27
Starch
Cellulose
Actual Stage and future vision
To continuously improve our products, our team continues to research the optimization of our processes.
Meanwhile, we participate in contests in order to enrich our company with new strategic alliances. This is all in order to find financing for the installation of an industrial facility that allows us to scale our production.
We envision using more organic agricultural wastes in the future, including banana, papaya, and agave, among others. The company intends to become the first biotechnology unicorn in México and to debut on the Mexican Stock Exchange in order to promote the creation of public companies in the country.
In the near future, we plan to cover 2% of the Mexican pulp market and 5% of the starch market. Finally, CelalMex seeks to venture into upcoming markets such as bioplastics, nanocellulose, phenolic compounds and fungi to treat agro-industrial waste.
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Future vision I 29
CEO CFO COO
WE ARE CELAL-MEX
30 I The team
Oscar Martinez Gonzalez
Adolfo Martin Vidal Ruiz Eduardo Mendez Loranca
Contact information I 31 (+52) 9932024320 celalmex1@gmail.com @celal_mex https://celalmex.com CONTACT US