News from RVDA
Newsletter
News Highlights Newsletter
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RVDA's Advocacy Efforts Gain Momentum!
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Discover RVDA of Canada's Pre-Owned Certified Program!
• Join the RV Industry Evolution: Participate in the Survey Today!
Inside this issue: Shaping the Future: 6-9 RVDA's Advocacy Efforts Gain Momentum! Drive Sales and Satisfaction: Discover RVDA of Canada's Pre-Owned Certified Program!
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12 Join the RV Industry Evolution: Participate in the Survey Today! 13-15 Engaging Today's Youth: Exploring Apprenticeship Opportunities in the RV Sector 16-19 Five Jobs description hacks for engaging the right candidates
February 2024
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Chairman’s Column Dear members, Living in the Edmonton region, you get used to cold temperatures, snowfall, and sometimes periods of extreme cold! While this year hasn’t been the worst on record, I’m always happy when RV Show season rolls around because it signifies that spring is around the corner and people are beginning to make plans for warmer weather camping. Attending an RV show is a multifaceted experience, providing entertainment, education, and the chance for our customers to make informed decisions about RV ownership. This year’s shows have featured new technologies, showcased eco-friendly solutions and smart technology. The RV Shows are also a great way for our consumers to connect with the broader RV community. Attendance at the shows has been steady, which should bode well for this RV buying season.
Many dealers have noted that their Pre-Owned inventory is on the rise. Buying a pre-owned RV can offer several benefits. We know that many of our customers are looking to get more value for their budget, making this a viable option for many consumers. And did you know that the RVDA of Canada offers its members a Pre-Owned Certified program? The Pre-Owned Certified program includes a comprehensive 81-point inspection check list based on a visual inspection, performed by licensed technicians. The inspection validates the condition of the RV at the point of purchase. Also included is a 90-day RV roadside assistance plan powered by Coach-Net. It’s the perfect fit for the used inventory on your lots.
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Chairman’s Column To ensure that your RV Service Technicians receive the latest training from our suppliers, consider having them attend the 2024 Trouble Shooter clinic in Montreal. The clinic features four full days of hands-on training from industry partners such as Dexter, Dometic, Firefly Integrations, Garnet Instruments, LCI, Truma, and Xantrex. Give your staff the tools needed to keep succeeding at their job. More information can be obtained from our national office. Earlier this month, you would have received an invitation to participate in the national compensation survey. This survey plays a pivotal role in providing up-to-date compensation and benefits market data for RV dealership personnel nationwide. Your input is strictly confidential, and the overall results will be compiled into a detailed report which will only be accessible by survey participants. I want to thank you in advance for your support. I would also like to remind you that as an RVDA of Canada member, you have access to the Go RVing Canada Dealer Tie-in program. The Dealer Tie-in program gives you and your staff the tools to boost your marketing efforts through access to the national ad campaign assets: RV and lifestyle imagery; videos; posters and banners and up to the minute media research on the current industry marketing environment. This program is complimentary to our members so make sure you’re signed up. Adventure awaits, happy selling!
Dale Hopkins, Board Chair RVDA of Canada
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Canadian National RV Retail Statistics December 2023
Canadian retail sales statistics are now available for both motorized and towable recreational vehicles. These statistics will allow dealers to better manage the inventory on their lot by knowing which units are selling in their area, which price points are attracting buyers as well as knowing the local trends affecting their marketplace. The RV retail sales statistics compiled by Statistical Surveys Inc. are the result of matching manufacturer VIN numbers with RV registrations. The RVDA of Canada endorsement agreement includes free access for national monthly figures only, for members only. Going forward, these figures will be published in the RVDA of Canada bimonthly newsletter and archived at the “RV Statistics / National RV Sales” link on the member side of www.rvda.ca. This information is copyrighted to Statistical Surveys Inc. and for your use only, not for distribution. In order to protect your endorsement benefit, please honour that confidentiality.
To purchase more detailed statistics – by province, region or city – please contact Ryan Kloppe of of Statistical Surveys Inc. at 616-281-9898 ext 128 or rkloppe@statisticalsurveys.com To learn more about Statistical Surveys Inc., visit www.statisticalsurveys.com.
Elite Insurance Company is a subsidiary of Aviva Canada Inc., one of the leading Property and Casualty insurance groups in Canada which provides insurance protection to more than 3 million Canadians. Aviva Canada is on a mission to change insurance. "At Aviva, we listen to our customers' views and opinions because by listening and acting on your feedback, we become better at what we do. We want Aviva customers to feel they are being treated as people, not as a number. We want our customers to be confident and comfortable that they have the right insurance to cover their needs. And we want our customers to have a positive experience at Aviva. We've already started the change by introducing our claims service satisfaction guarantee which you can learn more by visiting www.ClaimsGuarantee.com Elite Insurance Company is Canada's largest insurer of specialty personal insurance products since 1954, covering recreational vehicles, mobile homes, antique & custom cars and pleasure crafts. To learn more about Aviva Elite and their mission to change insurance visit their website: www.avivacanada.com Aviva Elite
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2023 Third Quarter Economic Review RVDA of Canada
The 2023 Third Quarter Economic Review is intended to deliver a comprehensive look at the economic indicators affecting the RV Industry in Canada. These products are intended to provide members with current economic information, which can assist them in gaining insights into the changing economic dimensions of the RV industry and the economy at large. Download this report on RVDA of Canada member site under Member services / Industry Relations tabs (login required)
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Shaping the Future: RVDA's Advocacy Efforts Gain Momentum! RVDA of Canada's continued efforts to engage parliamentarians' awareness of the challenges faced by the RV industry are viewed favorably in several areas. Continuity is deemed crucial at all levels of government, at the grassroots level, and across all political parties.
(L) MP Ted Falk
(Third from Right) MP Rob Moore
The annual parliamentary advocacy day, organized in partnership with the Canadian Camping and RV Association (CCRVA), facilitates over 30 meetings with Parliamentarians, Senators, and staffers annually to discuss critical industry issues. These meetings are strategically arranged to ensure participants are paired with Parliamentarians in their respective constituencies or provinces. Participants receive briefings on key industry issues and government support opportunities. In 2023, RVDA of Canada emphasized to Parliamentarians the impact of the pandemic on the RV industry and urged for essential post-pandemic recovery actions. This advocacy resulted in the successful acquisition of an Electronic Logging Device (L) MP Tony Baldinelli (ELD) Exemption for RV Drive-Away/Tow-Away deliveries from Transport Canada. Recognizing the importance of data-driven decision-making, RVDA of Canada is committed to providing updated economic impact metrics to drive ongoing advocacy efforts. Moving forward, the
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association aims to expand outreach efforts in underrepresented regions and increase media engagement to amplify advocacy initiatives. Summer Outreach The goal for the 2023 summer was to capitalize on the momentum gained during the successful Hill Day in April 2023. MPs met by RVDA of Canada members in Ottawa showed eagerness to continue fostering relationships with local business owners in their ridings and communities. RVDA of Canada initiated grassroots outreach in early July to MPs representing constituencies with RVDA members. Meetings occurred predominantly in dealerships, providing MPs and their staff with insights into operations, dealership employees, and the economic vitality of small businesses. While members shared key RV industry statistics with MPs, RVDA of Canada aimed for organic interactions, central to its long-term advocacy strategy. These non-partisan grassroots engagements are pivotal for building lasting connections with potential Ministers and Parliamentary Secretaries.
Increase engagement in Eastern Canada: In the future, RVDA of Canada aims to boost engagement with underrepresented provinces in summer outreach, such as Québec and the Maritimes, recognizing their significance as potential political battlegrounds in upcoming elections.
MP Michelle Ferreri at Dee Jay Trailers
Increase media engagement: Members who have met with MPs are encouraged to request photos or videos to share on social channels. Some MPs have already shared pictures of their meetings with local dealers. Generating grassroots content is essential to generate more buzz and interest in RVDA of Canada and the RV industry's activities, outreach, and policy advocacy efforts.
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Cabinet Overhaul In late July 2023, the Prime Minister announced a complete overhaul of his Cabinet in order to add new blood, more energy and unique creativity to the policy making process. List of new key Ministers for RVDA of Canada • • • • • • • • • • •
Anita Anand becomes President of the Treasury Board Marie-Claude Bibeau becomes Minister of National Revenue Randy Boissonnault becomes Minister of Employment, Workforce Development and Official Languages Jean-Yves Duclos becomes Minister of Public Services and Procurement Sean Fraser becomes Minister of Housing, Infrastructure and Communities Gudie Hutchings becomes Minister of Rural Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency Marc Miller becomes Minister of Immigration, Refugees and Citizenship Pablo Rodriguez becomes Minister of Transport and will continue to serve as Quebec Lieutenant Jonathan Wilkinson becomes Minister of Energy and Natural Resources Soraya Martinez Ferrada becomes Minister of Tourism and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec Rechie Valdez becomes Minister of Small Business
2024 Advocacy Campaign
To jump-start the 2024 advocacy campaign, RVDA of Canada actively engaged in pre-budget consultations held from December 12, 2023, to February 9, 2024. Members participated in surveys conducted between January 17 and February 2, 2024, to pinpoint their advocacy priorities. Combining member feedback with recommendations from RVDA of Canada, the campaign aims to play a pivotal role in the RV industry's ongoing recovery from the pandemic and ensure the continued success of the RV and camping sector in Canada. 2024 Pre-Budget Recommendations
Increasing support for skilled workers RVDA recommends that the federal government commit to increasing its support for Skilled Workers by making education more accessible. Due to educational programs largely being centered in Western Canada, the Government should create an Apprenticeship Travel Grant to make continuing their education more affordable. This Grant should be targeted towards those students enrolled in programs that are not offered within a reasonable distance to their home. SAIT Period 1 Apprentices
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2. Supporting our National Parks and Tourism Sector This investment is essential for enhancing visitor experiences, improving accessibility, safety, and enjoyment. Currently, 75% of campsites lack necessary services for RVs, including adequate electrical infrastructure. Upgraded trails, roads, and facilities not only promote eco-friendly tourism but also stimulate job growth, economic development, and support local communities 3. Facilitating the growth of the RV industry Inflation, rising interest rates, regulatory constraints, and ongoing supply chain disruptions, are examples of economic hurdles that are projected to be more substantial, widespread, and enduring than expected, exerting pressure on growth in the foreseeable future. To alleviate these difficulties, government support for short-term and long-term infrastructure needs is crucial. This includes ensuring access to electricity and charging infrastructure in campgrounds nationwide. 4. Amending the Excise Tax Act (ETA) RVDA of Canada recommends that the federal government amend the Excise Tax Act, to resolve the ambiguous application of Goods and Services Tax/ Harmonized Sales Tax based on where the goods are released into Canada when imported. More details on the recommendations for the 2024 Budget. As RVDA of Canada continues its tireless efforts to engage parliamentarians and raise awareness of the challenges confronting the RV industry, its impact reverberates across all levels of government and political spectrums. Through strategic partnerships and annual advocacy days, RVDA of Canada facilitates critical dialogues, ensuring that key industry issues are heard and addressed. The successes of 2023, including securing an Electronic Logging Device (ELD) Exemption, underscore RVDA's commitment to driving tangible change. Looking ahead, RVDA of Canada remains steadfast in its dedication to data-driven advocacy, expanding outreach efforts, and amplifying its message through increased media engagement. With a focus on innovation and collaboration, your national association continues to shape the future of the RV industry and advocate for its continued success.
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10 Affordable Employee Benefits and Non-monetary Perks.
Drive Sales and Satisfaction: Discover RVDA of Canada's Pre-Owned Certified Program! Are you looking to elevate your dealership's offerings and provide unparalleled value to your customers shopping for pre-owned RVs? Look no further than RVDA of Canada's Pre-Owned Certified program! Designed exclusively for our dealer members, this program ensures that your customers can purchase pre-owned units with confidence, backed by our association's stamp of approval. With the comprehensive inspection checklist, conducted by your licensed technicians (where mandated), you can rest assured that every RV (10 years or newer) meets the rigorous standards at the point of purchase. Upon passing the visual inspection, the RVDA of Canada branded decal can be affixed to the unit, certifying its condition and instilling trust in your customers But that's not all! As a member of RVDA of Canada, not only do you gain exclusive access to this program but also benefits to enhance your customers' ownership experience.
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When they purchase a pre-owned unit from your dealership, you can offer them a 90-day limited RV roadside assistance plan, powered by Coach-Net – a renowned name in the RV industry with over 30 years of experience. Learn more about the program at https://affiliate.coach-net.com/rvdac.
To learn more about how you can participate in the Pre-Owned Certified program and offer these exceptional benefits to your customers, please contact Anita Lien, Director, Marketing & Communications at RVDA of Canada or Jake Fossen, Dealer Sales Manager at Coach-Net. Don't miss out on this opportunity to set your dealership apart and drive customer satisfaction to new heights! RVDA of Canada is dedicated to supporting and enhancing the RV industry in Canada. By providing valuable programs and resources to our dealer members, we strive to promote excellence and professionalism in every aspect of the RV business. Join us in offering top-notch services and peace of mind to RV enthusiasts across the country!
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Join the RV Industry Evolution: Participate in the Survey Today! At RVDA of Canada, we recognize the pivotal role of data in driving informed decision-making and industry progress. Through this survey, we aim to collect comprehensive compensation information that goes beyond mere numbers. Instead, we're gathering invaluable insights capable of shaping policies, fostering positive changes, and securing essential resources for the advancement of the RV industry. Your participation isn't just about providing data; it's about influencing policies and securing vital resources crucial for industry growth and prosperity. Why Participate? Elevate Your Insight: Dive deep into the pulse of the RV industry with an exclusive sneak peek into a comprehensive summary report. Unlock invaluable benchmarking data spanning across 33 job categories, giving you the competitive edge you need. Your Voice Matters: Size is merely a number in this collective journey. Whether you're an independent operator, service center or a heavyweight player, your input is the cornerstone of industry progress. Every perspective counts, so don't miss out on this chance to shape the future of the RV landscape in Canada. Forge Industry Unity: It's time to unite as one. Join forces with fellow dealers, service centers, and rental dealers nationwide, as we embark on a mission to redefine and revolutionize the RV industry together. How to Participate: Your Personal Invite: Keep an eye on your inbox for a personalized invitation. This link is tailored exclusively for you, ensuring a seamless and personalized survey experience. It's as simple as clicking a button! Act Now, Don't Delay: Time is of the essence. Complete the survey before March 15, 2024, to ensure your dealership's voice resonates loud and clear in the final report. Don't let procrastination steal the chance to make a difference. Your Privacy, Our Priority: Rest easy knowing your responses are strictly confidential. Our dedicated team at The Portage Group ensures the utmost privacy and discretion. Should you have any queries or require assistance, they are just an email away at surveys@portagegroup.com. Your Participation Matters By actively participating, you become an essential navigator in uncovering the true scope and potential of the RV industry. Without your insights, we're unable to fully grasp the depth and breadth of opportunities awaiting us. Your involvement serves as the driving force behind the growth and development of the RV sector in Canada. Together, let's chart a course towards a brighter, more prosperous future!
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Engaging Today's Youth: Exploring Apprenticeship Opportunities in the RV Sector As our industry continues to evolve, so do the pathways for young individuals seeking to explore rewarding careers. We're excited to shine a spotlight on apprenticeships and how they're shaping the future of skilled trades, particularly in the Recreation Vehicle sector. How Apprenticeships Work Apprenticeships in high schools have undergone significant transformations, offering students more opportunities than ever before. These programs are carefully designed to prepare students for skilled trades by integrating career exploration, planning, and practical skills into the curriculum. There are three types of apprenticeship programs: 1. Youth Apprenticeship • Dual-Credit (also known as Youth Train in Trades) Program gives youths a jump start in their apprenticeship and post-secondary journey through a partnership with schools boards, postsecondary institutions and industry. Designed exclusively for students in grades 11 and 12, these programs allow students to graduate with their high school diploma and a post-secondary credential or course credits. This program offers in-school training ONLY. Recreation Vehicle Dual-Credit program is offered through SAIT in Calgary, AB. • Registered Apprenticeship (Youth Work In Trades) Program
The Youth Work in Trades program offers students the opportunity to kick-start their apprenticeship career from grade 10 through 12. This unique initiative seamlessly integrates paid work -based training with a provincial curriculum, emphasizing the practical application, reflection, and enhancement of essential workplace skills, safety practices, work ethic, and job readiness. Enrolled students not only earn credits towards their high school diploma but are also registered as apprentices (employer-sponsored) with their respective Provincial Apprenticeship Authority. It's noteworthy that this program exclusively focuses on hands-on work-based training, and no inclass training is included, providing a direct and practical pathway toward the attainment of provincially and nationally recognized industry trades credentials. This program is arranged through Provincial Apprenticeship Authorities.
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2. Pre-Apprenticeship (also known as foundation program) The Pre-Employment program is gateway program for those aspiring to the field of Recreational Vehicle service. Catering to individuals without prior skilled trades experience, it equips them with hands-on skills, mechanical aptitude, and effective problemsolving capabilities. Distinguishing itself with versatility, the program integrates aspects of 27 designated trades while molding students into well-rounded professionals. Covering diverse skills, from pre-delivery inspections to troubleshooting, the curriculum aligns with the apprenticeship model, preparing graduates for the first-year apprenticeship program and Trade Qualification (TQ) Apprenticeship Exam. The foundation programs are offered at Okanagan College in Kelowna, BC and SAIT in Calgary, AB. 3. Formal Apprenticeship The 3-year apprenticeship program for RV Service Technicians is meticulously designed to provide a comprehensive understanding of recreational vehicle systems and components. Spanning three levels, each lasting 8 weeks, the program ensures a well-rounded education and hands-on experience.
Level 1 establishes a solid foundation, covering essential topics from applied mathematics to critical RV systems. In Level 2, apprentices deepen their expertise in exterior construction, accessories, and safety, exploring electrical and appliance systems. Level 3 elevates skills to a professional level, incorporating specialized training in hydraulics, slide-out systems, and advanced appliance servicing.
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This comprehensive program is tailored for individuals with diverse interests in skilled trades, providing an exciting and multi-skilled career path for those enthusiastic about Recreation Vehicles and outdoor recreation. The structured learning approach seamlessly blends on-the-job training with apprenticeship education, covering crucial aspects such as workplace safety, electrical systems, appliance operations, and more. Upon successful completion, participants not only attain journeyperson status but also have the opportunity to take the Interprovincial Red Seal Exam. A successful outcome in this exam signifies that the skilled technician meets rigorous industry standards, possessing the essential skills and competencies required to excel in this trade across Canada. It's a journey into a dynamic and rewarding career with a recognized and respected professional designation. • Apprenticeship programs are offered at Vancouver Island University, Okanagan College, SAIT and Fleming College (September 2024). Benefits for Students Participating in a youth apprenticeship program offers numerous benefits for students. Not only do they gain valuable hands-on experience, but they also develop essential skills, work ethic, and workplace discipline—all while earning a wage. Additionally, students can engage in part-time trade work throughout the school year, earning high school credits and accumulating on-the-job hours that count towards their journeyman certification. As RVDA members, you play a pivotal role in fostering the next generation of skilled workers. By hiring youths, promoting apprenticeship programs, participating in career fairs, and collaborating with apprenticeship agencies, we can provide young individuals with early exposure to the RV sector. This investment not only secures our industry's future but also empowers youths to embark on fulfilling career paths. Let's unite in supporting apprenticeship initiatives and guiding the next generation toward success. For more information about apprenticeships, contact Anita Lien, Director, Marketing & Communications at RVDA of Canada.
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Five Jobs description hacks for engaging the right candidates HR leaders can improve their hiring process by recognizing its weaknesses and creating effective job descriptions. This sets the groundwork for successful future hires, benefiting hiring managers and the organization in the long run. At Randstad Canada, we aim to support HR leaders and hiring managers in building successful future workforces and companies. We've compiled five tips to enhance engagement and the quality of applications for open roles in hiring managers' inboxes.
1. articulate what it is you want from a new hire
Do more with your job description than craft it to describe your needs accurately. Reflect on past employees that didn’t work out, issues related to knowledge gaps, or why they weren’t a cultural fit. Then, articulate what hard skills, soft skills, or personal qualities will ensure a candidate's success. The written job description should focus on the future goals for the role, not just the immediate duties. Deloitte suggests using competency-based role profiles instead of detailed job descriptions.
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The focus should be on core, functional, and leadership qualities rather than a lengthy list that is hard to sustain over time. This approach helps candidates better adapt to a changing work environment. For example, you might want to avoid inserting the name of your analytics software as a prerequisite. Instead, include a statement like “ Interprets data and applies insights from enterprise analytics successfully.” After all, you can train talent on software skills. This way, you ensure you capture this skillset in your pool of candidates, even if the analytics software you use changes in time. Have a colleague or friend review your posting if you’re unsure whether you’ve achieved these things with your job description. Ask them if they provide feedback based on their understanding of the role Looking for effective strategies to retain and attract top talent? Sign-up now to receive our exclusive best practice guides and expert advise directly in your inbox on a regular basis. Stay ahead of the competition. 2. optimize writing job descriptions for digital environments
Online job seekers can flip between dozens of job posts in mere seconds, seeing both bad and good job descriptions. In other words, they have options and multiple job boards to choose from. They rarely spend time reading an entire job description if parts of the text abruptly turn them off. Online seekers also use various devices. Failing to optimize job descriptions for these devices excludes many potential candidates. Here are some tips to ensure your job descriptions are easy to read and desirable to attract the right candidates who are browsing online: • • • • • • •
use Google Trends to create job titles, terms, and phrases your ideal candidates are most likely to search for use bullet points and keywords that capture readers’ attention as they scan multiple posts use large, purposeful subheadings often to aid readers as they skim your post use bold words — sparingly but meaningfully — to draw attention to certain text be concise and precise, transmitting only necessary information and required skills put the most attractive information near the top of the job description don’t use jargon, acronyms, “all caps,” or callouts like “WANTED” or “HURRY!”
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Before you launch, check the efficacy of your job description by checking the posting using multiple devices. We can help you write your job advertisements so that they are as effective and relevant as possible. contact us 3. make the job posting attractive — not overbearing Grab the attention of qualified candidates with the first three lines of your introduction. Connect with them personally by being different from your competitors, displaying empathy, and briefly getting your brand culture across. Then, rather than highlight the rigorous aspects of the job, highlight the opportunities and benefits they could enjoy. The “responsibilities” section of your job description should tell job seekers what they need to do for your company and what they get to do. That means focusing on the positives and helping candidates visualize themselves in that role. The difference is subtle but significant. Do more to highlight the amenities and benefits the job provides as well, without including real salary details. Simply writing a “competitive benefits package” isn’t enough. Recent research by Ipsos shows that salary range is particularly important to professionals, men (58%) and women (55%). Why not be upfront with your salary range, benefits and perks and add it to your job description? According to our most recent Employer Brand Research survey, the perks that matter most for employees are: • • • • •
attractive salary and benefits work-life balance job security pleasant work atmosphere good training
4. help candidates find the right job for them, not the other way around Helping candidates find the right job sometimes means ensuring poor candidates turn away from your own.
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Your goal is to find the right balance between turning away unsuitable people from applying in a healthy way. A good job description should entice the right candidates to continue through the application process. Always draft a truthful conclusion with a call to action, but set realistic expectations about the next steps. Including instructions for multiple, tedious application steps can turn away good candidates and poor ones. Redesign the call to action with your ideal candidates’ strengths in mind. This will provide a better experience forthem while decreasing the chance you will engage the wrong people. 5. advertise your company culture and your brand Candidates aren’t just interested in filling a role. They’re interested in partnering with a company that will bring them long-term satisfaction and growth. Increasingly, job seekers align their personal growth with a healthy corporate culture, industry best practices, and social responsibility. In this way, starting a new job is like starting a new life, no matter how many years of experience they have. By describing life inside the company, you’ll help candidates picture themselves as part of your team. These types of details reinforce your company’s brand and can help set you apart from competitors. The job description is prime real estate — don’t waste it with a generic company boilerplate description. Showcase your company to stand out from your competitors in the eyes of potential hires. You may tip the scales for high-value candidates exploring multiple options.
Adapted from Randstad Workplace Insights
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Is The Alure of the Status Quo Holding You Back? By Dave Kahle I am in the middle of a sales manager’s training class. Inevitably, as we methodically examine the best practices of effective sales managers, someone is going to comment, “We do it like this……” and then dismiss everything we’ve just discussed. It doesn’t matter if the process we are discussing has been proven to be more effective, or that it is the result of some dedicated people studying the issue. “We do it like this….” ends the conversation. That knee-jerk reaction is understandable. While, in my case, the issue is a best practice for a sales manager, the issue is larger and more common than this narrow application. Whenever we confront a process, tactic, strategy or tool that is more effective -- whether it is our personal life or our business structure – our knee jerk reaction is often the same: Find a reason to dismiss the change and thus absolve yourself of the responsibility to do it better.
The status quo is comfortable. When we consider changing it, our hearts pump harder, our palms become a bit sweatier while our heads search for multiple reasons why it will never work and shouldn’t be considered. Is the status quo automatically better than a well-researched, well thoughtout, proven process that will cause you to change your behavior in order to get better results? Just because something is, doesn’t mean that it should be. How did that current process or practice come to be? I have worked with hundreds of businesses and found that very few processes and practices were put in place by a team of the best people strategically defining a process to get the best results.
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The reality is that the current position was probably put in place sometime in the undefined past, by people unknown, probably to address a crises situation. It got repeated and eventually codified into routines that eventually manifest as “We do it this way….” Most of the practices and procedures are there because they are there, not because they were strategically designed. So, why then is it so common to out-of-hand reject a change in routines without even considering the consequences? I suspect that the majority of humankind fears change and shuns the investment of energy and ego necessary to see it through. Not that this is new. Machiavelli said, “It must be considered that there is nothing more difficult to carry out, nor more dangerous to handle, than to initiate a new order of things.” Yet, what is true for most people is not necessarily true for all. There are people among us who are responsible for much of the progress in the world. They begin with a healthy self-confidence and are motivated by what I call the More Mindset. That’s a way of looking at the world and seeing that there is more to accomplish, more to become, and more to achieve than what is defined by the status quo. Add to that a seasoning of courage, and you have the recipe for a high-performing, successful person and an influential company. It takes courage to put your status quo up for inspection. It takes self-confidence to say, “There may be a better way.” And it takes the More Mindset to add fuel to the process. People so equipped won’t be dismissing any best practices with “We do it this way…”
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Discounts on select courier services worldwide Exclusive discounts up to 35% off select FedEx services when shipping within Canada, to the US, or internationally. If you have a FedEx account, simply enroll in this program through the dedicated FedEx webpage that can be found at the member link . If not, see the member benefit page for a link to do so. View FedEx services at www.fedex.ca.
Introducing member benefit from John Deere ! RVDA of Canada members are now eligible for an upgraded John Deere Rewards membership which unlocks extra discounts on equipment, parts and merchandise. Enroll today! It’s simple , fast & free. Check JohnDeere.ca/rvda
Marks: Discounts (in-store) on select workwear As your current cards expired, we're offering you an easier way to shop! To receive the discounts, all you need to do is mention the RVDA of Canada account number at check-out. This offer is available at all Mark's stores across Canada. We're still working on extending the program to online purchases so stay tuned. Access the program now through the RVDA of Canada member site
Discounts and offers for top attractions, shows and other entertainment! Exclusive discounts and offers for all your stay at Home and work from home needs including, Disney+ subscription,Showtime subscription, black Friday pricing for computers/laptops audiobooks and much more! Access the program now through the RVDA of Canada member site.
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RVDA MEMBER DISCOUNT PROGRAMS / BENEFITS
Perkopolis Member Discount Program Great perks on everyday products and services! Perkopolis is continuously sourcing exclusive offers and benefits for you! Use your Perkopolis membership to enjoy great savings on entertainment, travel, attractions, shopping, health, wellness, sports and more! Click here for more information
Petro-Canada SuperPass Credit Card Discount With use of the Petro-Canada SuperPass credit card, members of Explorer RV Club & RVDA of Canada can realize significant savings, convenience, control & security. Click here for information / application form & ontact information.
Reserve and Save on Airport Parking Program With a network that spans coast to coast, Park’N Fly is focused on providing our customers with cost-effective parking options while enjoying a park happy experience with every stay. Access Program
Purolator Member Discount Program CSAE has negotiated group shipping discounts of up to 55%* on Purolator Shipping Services.Service designed with you in mind! Whether it’s across town or across the country, you’ll get reliable, professional shipping that will satisfy—and impress—your customers. Access Program
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Baseline Processing provides payment solutions and expertise to more than 1,000 merchants across North America including many RVDA of Canada members. Vancouver-based Baseline offers transparent pricing on an RVDA plan — pricing that won’t change for the duration of our relationship. Contact :Hugh Lalande (604) 606-7950) Website: www.baselineprocessing.com
The Corpay brand unifies the domestic U.S. payments solutions—Comdata Corporate Payments, Nvoicepay, and Roger—with their cross-border payment solutions, Cambridge Global Payments and AFEX, and offers customers the power to more seamlessly connect their finance and AP departments. As part of Corpay, Cambridge’s main goal will be to continue to meet our customers cross-border payments and currency risk management needs. Contact : Brad Loder at 416-646-6401 Ext:2392 Website : http://cross-border.corpay.com/rvda-canada/ GROUP EMPLOYEE BENEFITS Federated Insurance Federated Insurance provides customizable Group Employee Benefit coverage. Contact: Western Canada: Wayne Budge at 1-800-665-1934 Eastern Canada: Mauro Di Tullio at 1-800-361-0790 PROPERTY & CASUALTY INSURANCE Federated Insurance Company of Canada provides direct underwriting of Property and Casualty Insurance for RV dealerships. In addition, the Inventory Floor Plan Advantage is available from Federated Insurance for Commercial Distribution Finance (CDF) customers. Website: www.federated.ca CREDITOR INSURANCE /WARRANTY / APPEARANCE PROTECTION / ANTITHEFT iA Dealer Services: F&I protection programs including, Creditor's Group Insurance (life, accident & sickness, involuntary unemployment, critical illness), Extended Warranty, Appearance Protection and Theft Deterrent System. An array of dynamic and RV specific F&I training webinars to support your business office. To find out more about iA Dealer Services or to become an iA Dealer Services dealer partner, contact us today. Contact: 1 855 725-6584 email: info.iads@ia.ca Website: www.iadealerservices.ca
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Introducing Roadie, your dedicated AI assistant, custom-built for RV dealerships. Imagine a reliable, always-on team member who knows your inventory inside out and is ready to answer queries about your RVs and services. Adopting Roadie means embracing a hassle-free, tech-savvy approach to enhance your dealership's productivity and customer satisfaction. Adopting Roadie means embracing a hassle-free, tech-savvy approach to enhance your dealership's productivity and customer satisfaction. Contact: Brian Searl: (216) 232-3132 Website: https://insiderperks.com/ KYCS(Keep Your Community Safe), KYCS Global’s state of the art Bluetooth and IoT theft recovery solutions create peace of mind for your customers. KYCS works in partnership with Crime Stoppers to assist in the recovery of RV and Trailer theft. The company’s flagship solution includes KYCS Locate sold exclusively at dealerships. With seamless installation, KYCS Locate is covertly hidden in RVs & Trailers Contact: Jason Lyall at (289) 230-1833, Email: jlyall@kycs.ca Website: http://www.kycs.ca/ PURIFYD®SYSTEMS eliminates the build-up of environmental contaminants and biological pathogens that continually occurs inside the living spaces in which people live, work and travel. For your customers, you provide a valuable service that enhances their experience with your dealership and keeps them coming back for treatments. Your business benefits from new revenue and gross profit streams in Sales, Rentals, Service and the Business Office. Contact : Stephen Dunn at (604) 230-5175 Website : www.getpurifyd.com/ RVDA/Spader 20 Groups, managed by the Spader Companies, help dealers improve management skills, learn best practices and apply them to your dealership while utilizing detailed proprietary reports and hard intelligence on group and industry trends. Call: 1.800.772.3377 (US and Canada) info@spader.com Website: https://spader.com
Wells Fargo Commercial Distribution Finance (CDF) is a global inventory financing solutions provider with more than 45 years of expertise in the RV industry. Wells Fargo CDF delivers inventory financing solutions, service, and intelligence through in-depth expertise and a commitment to customers. Contact: Ed Ristau Tel: (204)255-5965; Cell: (204) 430-6410; Website: www.wellsfargo.com/cdf
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Service writer/advisor online training available through the Mike Molino RV Learning Center Developed by RV industry service management experts, the online course topics including managing appointments and workflow, generating additional revenue, and enhancing communication with customers. Fully interactive and easy to navigate, the course is an ideal way to jump start the knowledge base of new employees or provide a refresher for more experienced fixed operations professionals. Modules reinforce the customer service skill sets service writers/advisors are required to perform every day. The course concludes with a comprehensive final assessment to test knowledge and skills learned in the course. The course is excellent preparation for the RV Learning Center’s Service Writer/Advisor Certification Test, which is separate from the online training program
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More New Online Courses The Mike Molino RV Learning Center continues to add to its curriculum online courses designed to help dealers and fixed operations meet the needs of a new generation of customers.
The Parts Specialist online course
Parts Manager Online Course
The RV Learning Center partnered with The Ohio State University’s Center for Education and Training for Employment have developed Certifications, Competency Profiles, and instructional materials in the following areas:
Service Manager
Service Writer/Advisor
Warranty Administrator
Parts Manager
Parts Specialist
RVDA of Canada # 145-11331 Coppersmith Way, Richmond, BC V7A 5J9 Phone (604) 718-6325 Fax (604) 204-0154
News from RVDA
RVDA of Canada Mission Statement:
Newsletter Editorial Staff
The RVDA of Canada is a national federation which exists to protect and promote the interests and welfare of RV Dealers across Canada in order to enable the industry to maximize its potential.
The RVDA of Canada Member Newsletter is produced and distributed through the national association office : RVDA of Canada, Richmond BC For Inquiries please contact us at: #145 – Coppersmith Way Richmond, BC V7A 5J9 Ph: (604) 718-6325 Fax: (604) 204-0154 www.rvda.ca powered by rvhotlinecanada.com Emails : Eleonore Hamm, eleonore_hamm@rvda.ca Anita Lien, anital@rvda.ca Amee Inocencio, ainocencio@rvda.ca
Post your Positions at
www.RVCareers.ca
To post a job, simply go to the employers tab and log in using your RVDA of Canada user name and password.
Board of Directors Executive Committee Chairman, Dale Hopkins RV City Morinville, AB Vice-Chairman, Jim Gorrie Classic Trailer Sales Ltd. Headingley, MB Treasurer, Ken Dobson Leisure Time Sales Quispamsis, NB Past Chairman, Josée Bédard Roulottes Chaudière Lévis, Quebec
Contact RVDA of Canada at 604-718-6325 or e-mail if you do not have this information.
Directors John Krohnert Platinum RV Sales
Chardell Brydon Jerry's RV Trailer Sales & Service
WWW.BUYLOCALRV.CA
Jonathan Stone Stone’s RV Center
Kyle Kehoe Kehoe RV
Marc Rémillard Centre du Camping Rémillard
Peter Schmucker Fraserway RV (Lacombe)
Ward Fraser Voyager R.V.Centre Ltd.
Travis Bromley Transcona Trailer Sales
RVDA of Canada’s “BUY LOCAL” campaign promotes “Buy your RV close to home. It’s better in the long haul, to consumers. We encourage you to download a copy of brochure available at the member’s website.