Quarter 4 - 2023

COMMERCEINSIGHT

Q4 2023

ECONOMIC IMPACT: THE ROSEVILLE AUTOMALL

CEO MESSAGE

CHAMBER STAFF Chief Executive Officer

I can’t believe we are already in the last few months of the year. As I reflect on the past year, I am amazed at everything we have accomplished.

We kicked off this year with the launch of our newly redesigned website and the start of 2 new programs: the Events Roundtable & the Home Services Roundtable to help better serve our members in those industries.

We welcomed over 200 new Chamber Members this year and celebrated them with 49 ribbon cuttings and over 90 plaque presentations.

Our monthly Luncheons, Breakfasts, and Happy Hours continue to be a huge hit with record attendance numbers throughout the year.

Our annual events, SPLASH, State of the City, and Placer Valley, were popular with both members of our community and business leaders.

Our workforce development initiative, also known as Talent Pipeline Management or TPM, was proud to see its first round of graduates and the start of new industry collaboratives, including Hospitality, Healthcare, and Construction. We also supported our business community through public policy and closed the year with 15 legislative wins, 51 Bills tracked, and 2 action alerts sent.

The Roseville Chamber represented local businesses by lobbying on their behalf during 2 trips to DC: Cap-To-Cap and PBA. We were also honored to receive the Cal Chamber award for being an Advocacy Champion.

Looking ahead, I encourage everyone to save the date of January 18th for our first annual event of 2024, our Installation Dinner, as we install our 2024 Board of Directors and our 2024 Chamber President, Vance Jones!

I already can’t wait to see what all 2024 has in store for the Chamber, the community, and our amazing members!

Rana Ghadban

Event & Sponsorship Coordinator Megan Wetzel

Marketing Coordinator Maddi Zacher

Membership Services Coordinator

Membership Retention Representative Scott Otsuka

Public Policy Coordinator Marlo Bourland

Workforce Development Coordinator

Office Manager

Olivia Salazar

Carole Dittmer

Director of Membership Monica Goodpaster

BOARD OF DIRECTORS OFFICERS President Kim Menzel

Kaiser Permanente, Roseville

President-Elect Vance Jones

Wood Rodgers, Inc.

VP Membership Services Justin Curry

Banner Bank/DJ Direct Entertainment

VP Economic & Gov’t Affairs Ann Bouchard

Past President Darlene Cullivan

Bouchard Communications Group

Secretary/Treasurer Alex Brown

VP of Community Development Ryan O'Keefe

The Gathering Inn

Captrust

Westpark Communities

BOARD Dave Breninger

Breninger Consulting & Audio Archives Wise Villa Winery

Stephen Clark

5 - ECONOMIC & GOVERNMENT AFFAIRS 9 - MEMBER SPOTLIGHT 13 - INSIDE THE CHAMBER 17 - COMMUNITY HAPPENINGS 20 - PRESIDENT’S CIRCLE Commerce Insight 2

Amy Triplett

Renee Perez

Angelica Castro

TABLE OF CONTENTS

Director of Finance

Katrina Holmes

Sutter Roseville Medical Center

Tamra Kelly

Dignity Health

Kat Maudru

Sacramento International Airport

PRIDE Industries

Tracie Denio-Kerby

Fourscore Coffee Shop

Denio’s Roseville Farmers Market & Swap Meet

Chaz Determan

Consolidated Communications

Willy Duncan Sierra College

Joe Flores

Flores & Associates Insurance Services/eXp Realty

Luke Noland

Christopher Onstott Kronick Moskovitz Tiedemann & Girard

Lisa Peters

Randy Peters Catering & Event Center

Shannon Zajec

Employers Select Insurance Services

A MAGNET FOR BUSINESS & COMMUNITY

ECONOMIC & GOVERNMENT AFFAIRS

I

t’s great the community came together during Placer Valley 2023’s Shaping the Future Through Transformational Leadership event on October 6th. As the Presenting Sponsor, Placer County continues to build upon our strong local and regional partnerships, as our combined efforts will foster pride in “shaping the future” and prioritize “getting growth right.” Dr. Margaret O’Mara’s presentation accentuates these points and the importance of sustainability, community long-term resiliency planning, and American technology, which aligns with government goals and the CHIPS and Science Act (CHIPS).

Bosch’s $1.5 billion dollar investment in the former TSI Roseville facility and its 250 employees showcases Dr. O’Mara’s ideas and CHIPS in the area. It’s anticipated that the size and scale of Bosch’s investment will fuel business growth, increase our skilled workforce, and improve quality of life making impacts far beyond this region.

Public-private partnerships by design, leverage people, jobs, investments, and institutions for shaping the future, which is a dream for many communities. We are fortunate to have Placer Center, the future Sacramento State campus, in partnership with Sierra College, which demonstrates what can be achieved through collaboration among partnerships, planning, and community engagement. Our coalition’s involvement with the MetroLab Network solidifies our determination to work collaboratively, and as part of these endeavors, we have developed the regional public safety training center that will train first responders and law enforcement. Additionally, the planned crime lab will help process crime evidence to create a more efficient criminal justice system as well as providing workforce development opportunities. Working with Placer Center and Sierra College on these issues and integrating MetroLab Network will help produce longlasting results.

Placer County is pleased to partner with the Roseville Chamber of Commerce on the Talent Pipeline Management (TPM) workforce development initiative. County employees joined many other industries in this training, with the intent that it will help to grow our employment opportunities in a meaningful way. It is exciting to see the progress of TMP across the US! Community Economic Resilience Fund (CERF) is yet another opportunity to maximize economic development prospects and partnerships. Regional collaboratives are already making plans to identify and amplify CERF opportunities across an 8-county area. Another great public-private partnership is the Sustainable Agricultural Lands Conservation (SALC) Planning Grant, which allowed Placer County to apply for a $500,000 grant to support our agricultural industry with about 30 partners across the area. This economic and climate resilience planning will benefit our agricultural tourism and marketing, as well as ensuring a bright future for our next-generation of farmers. Internally, Placer County is committed to getting growth right by assessing the existing and future staffing, technology and financial needs across our departments by assessing current capacity and identifying upcoming needs with associated funding.

Together, we have proven our persistence to maintaining the region as a magnet for both businesses and residents all while setting it up for tremendous expansion. It’s no wonder that we are one of the fastest growing counties in California all thanks to the businesses, cities, nonprofits, and educational institutions who work together to shape our future by “getting growth right.”

-Placer County CEO, Jane Christenson & Team Placer Commerce Insight

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BIZ CORNER

Out with the old, and in with the new! This motto rings true each year as California employers face a slew of new regulatory changes that affect our business. Governor Newsom has signed several bills that will affect the workplace. Though there are many, below are a few key changes that will directly impact your business:

California Minimum Wage Effective January 1, 2024, minimum wage will increase to $16 per hour for all employers. Some cities and counties may have their own local minimum wage ordinance. In addition, salaried employees must earn a minimum of $66,560 per year.

Call to Action: Review your employees’ wages and bring them up to the minimum requirement, if needed. You may also want to perform a full audit to ensure that your salaried non-exempt employees meet California’s requirements (it is heavily regulated).

•SB 525 Minimum Wage for Health Care workers to $25 per hour. Covered health care employees is defined as an employee of a facility that provides patient care, health care services, or other services supporting the provision of health care. This also includes those who provide tangential support, such as janitors, housekeepers, groundskeepers, clerical workers, food service workers, etc.

•AB 1228 Minimum Wage for fast food workers applies to national fast food chains that consist of 60 or more establishments nationally, increasing the wage to $20 per hour.

•SB 616: Expansion of Paid Sick Leave Effective January 1, 2024, all California employers are now required to provide a minimum of 5 days or 40 hours (whichever is higher, depending on the length of your shifts). Instead of the previous “use it or lose it” provision, employees now must be able to carry over the five days from year to year, increasing the accrual cap to 10 days (or 80 hours).

Call to Action: Review your current sick leave policy for compliance and make changes to your handbook, as well as your payroll program by January 1. If you currently have a combined PTO plan, double check your accrual rate to make sure that your accrual rates are compliant with the new increase.

•SB 553: Workplace Violence Prevention Covered employers are required to adopt a workplace prevention program by July 1, 2024, requiring employers to provide all the necessary training, as well as detailed recordkeeping. A well-written workplace violence prevention plan will need to include procedures to receive and respond to reports of workplace violence, methods to alert employees, evaluation or sheltering plans, and an investigation process, to name a few.

Call to action: Work with your HR Manager or reach out to Blue Dream HR for guidance. Review your current Injury and Illness Prevention Program (there may already be some provisions in your IIPP as a starting point).

For more information or guidance, please feel free to reach out to Blue Dream HR at 916-960-3493 or visit our website at www.bluedreamhr.com! We are a local HR Consulting firm that can support all your HR needs and keep you in compliance with regulatory changes.

-Jenny Nguyen, Chief HR Officer of Blue Dream HR

PUBLIC POLICY UPDATES

ECONOMIC & GOVERNMENT AFFAIRS

T

he 2023 California Legislative session brought some important wins and losses for the business community. With the help of our members through Action Alerts, we were able to join the efforts to oppose SB 799, which would have required employers to subsidize striking workers through the already indebted unemployment insurance. This bill would have been extremely harmful and costly to employers and ultimately passed the legislator but was vetoed by Governor Newsom. Another notable Action Alert sent to members focused on SB 553, which creates workplace violence regulation, including training and logging of workplace violence incidents.

While this was originally opposed by the Roseville Area Chamber because of costs for businesses and already planned regulations regarding workplace violence from Cal/OSHA, our position was moved to neutral after considerable amendments to bring bill into accordance with Cal/OSHA's proposal.

In 2023, the business community saw wins that supported employers. AB 1217 passed the legislator and will extend existing regulatory modifications that allow restaurants to continue the Covid-era policy of serving the public in expanded, outdoor dining areas. The Governor also vetoed AB 524, which would have added “family caregiver” as a new category of protected status under the Fair Employment and Housing Act and thereby protect employees who qualify as family caregivers from harassment and discrimination due to their status as a caregiver.

In addition to these laws being implemented in January of 2024, the minimum wage will be increased as well from $15.50 to $16 due to inflation.

Our members also got the chance to learn about local issues through the Economic Development and Governmental Affairs committee meetings.

This year we featured topics and speakers ranging from State Senator Roger Niello and Assemblyman Joe Patterson in February speaking on legislative updates, to Stephen Clark, Deputy Director of Airport Commercial Development giving updated in May on the Sacramento airport expansion, and Supervisor Bonnie Gore in September sharing the County’s plan to tackle homelessness. All our speakers gave valuable insight into their area of expertise for our community and we look forward to another slate of great speakers in 2024.

-Marlo Bourland, Public Policy Coodinator

N E W V I N TA G E P R I N T

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Commerce Insight

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Kaminski Law Group

Rickstart Marketing

Avanti Body

Clean Juice

Kids First

CoCard Business

Techtrix

Wedding Showcase

Walmart

Swinerton Inc.

To schedule a ribbon cutting, contact Megan Wetzel via email at Events@RosevilleAreaChamber.com, or call 916-783-8532

THE MONK'S CELLAR BREWERY OF THE YEAR

MEMBER SPOTLIGHT

M

onk’s Cellar may be a Belgian inspired brewery & public house, but it’s deeply rooted in Roseville.

Owners Andy Klein and Paul Gould, childhood friends, grew up here, their families have long histories in the city, and their decision to open Monk’s, 9 years ago, is often credited as a turning point in the revitalization of Roseville’s old Downtown. They picked the Vernon Street location because they remembered the vibrant neighborhood it was, with department stores, first run movie theaters, restaurants and they believed in the city's commitment to bring it back. It’s been a long road to get here, but at this year’s “State of the City” address, Roseville’s mayor, highlighted Monk’s, acknowledging the vital role they played in Downtown becoming the vibrant, entertainment hub it is today.

While the neighborhood has flourished around them, 2023 has also been a big year for Monk’s. In July The Cal State Fair awarded them “Brewery of the Year” for winning three gold medals and one silver in their Commercial Craft Brewery Competition, the oldest and one of the largest beer competitions in California. In October, at the Placer Valley Business Summit, Klein was presented with the "Business Person of the Year" award for his hard work and dedication to Placer County’s business community.

When Monk’s opened in 2014, the guiding principle of the business was Beer, Food, & Community. Make great beer and great food while supporting the community that enjoys it. A principle that clearly continues to this day.

-Paul Gould, The Monk's Cellar

CELEBRATING 50 YEARS OF POTTERY WORLD

F

ounded in 1974 by Jim Rodda and Greg Modesti, Pottery World had humble beginnings, selling pots for as low as $3 at Denio's Auction in Roseville, California. Jim took full ownership in 1976 and nurtured the business from a small shop into a household name. Today, Pottery World operates from its flagship location in Rocklin, featuring a 30,000-square-foot showroom and an outdoor display area spread over three acres. The company employs over 80 skilled individuals and offers an extensive range of unique items, from dinnerware to outdoor fountains.

The business remains a family affair. Jim's daughter Ann, and son-in-law Justin now manage day-to-day operations, while Jim and his wife Sharon continue to be actively involved. Jim's son Bill is heading up a new manufacturing operation in Wheatland. The family spirit is palpable, extending to both employees and customers. The Pottery World Café, an integral part of the Rocklin location, serves quality meals in a welcoming atmosphere, reinforcing the sense of community.

As Pottery World celebrates its 50th Anniversary in 2024, the family extends heartfelt thanks to its loyal customers and the community!

-Medo Eldin, Marketing Manager at Pottery World Commerce Insight

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NEW MEMBERS JULY - SEPT. 2023 10X Content 24 Hour Fitness ABC Workforce Adobe Alpha Eagle Security Consultant INC American River Healthcare Amethyst Grove of Rocklin ARCpoint Labs of Roseville-Rocklin Bliss Market Buffalo Wild Wings Campelli's Pizza - Foothills Blvd.

CoCard Business Comcast Business Cypress Title Corporation Dedicated Designs Delta Print Group Digital Horizons IT Solutions ERC Specialists eXp Realty - Melissa Lamberti

Extreme Productions Entertainment First American Title FLAME - Female Leadership and Mentor Exchange Fogler CPA Accountancy Firm Fortune & Associates Happy Dayz Vineyard HOTWORX Roseville Hummel Consulting ICHIN Consulting Julian’s Pastry Nouveau KAI Partners, Inc. Keller Williams - Kim Eckert Kristin Oganisyan - EXP Realty Lara Larkin - Business Broker Lisa Ellis Music Local Kitchens - Granite Bay LRG Lending, Inc Marco's Pizza Mariam Dawood Milestone Physical Therapy, Inc Mollie Teames | REALTOR®️ More Business More Life Norcal Sportsmen Show Pacific Decorative Concrete, inc.

Pottery World Pure Heart Staffing R+H Aesthetic Medicine Radix Flooring Rocklin Educational Excellence Foundation Roots Real Estate Salt & Straw Sam's Club

Shertzer Bookkeeping Smile & Company - Smile Design Studio SNG Financial, Inc Soroptomist International Stella Painting Inc. The Castle Vault True Films, LLC Ultra Steam Carpet Cleaning Waves in Motion Westworld Painting

RENEWING MEMBERS JULY - SEPT. 2023

MEMBER SPOTLIGHT

1 YEAR PLUS 5 Star Accounting & Business Solutions 9ROUND Kickboxing Fitness Advanced Business Roundtable Airco Mechanical Inc. Automotive Service of Roseville Beautiful Smiles Dentistry Boren Group Campbell Taylor Washburn - An Accounting Corporation Child Advocates of Placer County Cole Huber LLP

Danielle Briggs Consulting, Inc. Ethnic Community Outreach Specialist eXp Realty - Joe Flores First US Community Credit Union Floor Coverings International Roseville Fox Hill Financial & Insurance Services, Inc. Freedom Point Master Association Gerrity Group Girl Scouts Heart of Central California

Goldfield Trading Post Greater Sacramento Economic Council GreenWaste of Sacramento HomeAid Sacramento Impact Axe LLC INNOVA Periodontics & Implant Dentistry Insights Counseling Group Integrated CommunicationsStrategies, LLC iStreet Solutions Kovars Martial Arts

Platinum Wine Lounge

Designing Dreams Flooring & Remodeling-Folsom EMS Consulting Fast Track Hobbies Finley Home Services, Inc. FUSE3 Hearts Landing Ranch Herrig, Vogt & Hensley, LLP Land Ocean New American Grill

My Thai Kitchen Omni Structures & Management, Inc. Placer County Visitors Bureau Power Pros Prosio Communications Raley's Corporate Residence Inn Rocklin/Roseville

Johnson Ranch Management Juice Plus+ Law Office of Jennifer M. Sullivan Martin Consulting Group Medina McKelvey LLP Molly Maid of Placer County NuYo Frozen Yogurt Penguin's Catering Inc. Peterson Watts Law Group, LLP Placer County Auditor-Controller

Power Pros Promote Me ReCreate Roseville Moose Lodge 1293 Seats and Stations, Inc. Seniors First Sierra Central Credit Union Signs On Time, Inc. Sisto CPA Group, Inc. Stone Consulting Group

The Pool Managers True North Consulting, LLC Westside Christian Church

Petersen & Mapes, LLP Placer County Office of Education Richards Painting River City Bank - Granite Bay Branch Sequoia Pacific Builders, Inc. Sierra Central Credit Union Sisto CPA Group, Inc.

Smog 'N Go Stand Up Placer Sun City Roseville/Timber Creek Taylor Road Self Storage TRC Trading Corporation UCP of Sacramento and Northern California Union Pacific Railroad

Vitalant Roseville Walmart #1988

J & J Body Shop, Inc. JMC Homes Johnson Ranch Sports Club Moore Messina Webb, LLP North State Building Industry Association Pacific Gas & Electric Company

Roseville Commons - A Ray Stone Senior Community Seale Signs TRI Commercial Real Estate

5 YEARS PLUS @the Grounds Advanced Finishing Systems, Inc. All Quality Graphics LLC Auburn Moving Company Barker Pacific Group BitAML Brookdale Roseville CAPTRUST

10 YEARS PLUS Bertinis German Motors of Roseville Center Joint Unified School District Class Act Plumbing, Heating & Air Endicott Communications, Inc. First Northern Bank Fitness MD Frayji Design Group Inc Heritage Oaks Memorial Chapel Holiday Inn Express Hotel & Suites

20 YEARS PLUS A+ Dental Care - Coloma Way ASYST Data Group ATC Telecommunications Services Burrell Consulting Group, Inc. ENGEO Incorporated Eskaton Lodge - Granite Bay FAT'S Asia Bistro & Dim Sum Bar Larkspur Landing - Roseville

30 YEARS PLUS Aldo Pineschi Consulting All-Cal Insurance Agency CliftonLarsonAllen LLP Corporate Design Group, Inc. Dry Creek Jt. Elementary School District

Commerce Insight

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PLACER VALLEY 2023 MAKES WAVES!

INSIDE THE CHAMBER

F

riday, October 6, was a very special day bringing together Placer County’s community and business leaders at Placer Valley 2023 to engage in great conversations on how to shape the region's future through transformational leadership. This year’s event included a moderated conversation with BOSCH, breakout sessions with over 20 other insightful speakers, a business showcase, and plenty of networking with other business leaders in the region.

This year, we featured 3 dynamic keynote speakers! Our opening Keynote was Warner Thomas, President and CEO at Sutter Health. He addressed the state of the healthcare industry as well as shared his perspective on transformational leadership. Our featured lunch keynote was Professor Margaret O’Mara, a historian & writer who focused on the growth of technology. We also had a moderated conversation with Bosch. Our closing keynote was a moderated conversation between Mayor Bruce Houdesheldt and Olympic Gold Medalist, Summer Sanders.

A special congratulations to our Placer Valley Awards sponsored by CLA. Congratulations Lilia Tahmasian, Young Professional of the Year, Will Mentesh, Entrepreneur of the Year, and Andy Klein, Business Person of the Year. Thank you for your hard work and dedication to the Placer Valley business community!

Thanks to all those that made the event possible: the awesome Chamber team, the event committee and its Chair, Ann Bouchard, our neighboring chambers Lincoln Area Chamber, Auburn Chamber, Rocklin Area Chamber, and Loomis Basin Chamber of Commerce, as well as our sponsors especially our Presenting Sponsor the County of Placer!

We look forward to Placer Valley 2024!

Commerce Insight

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UPCOMING EVENTS 11/01 Ignite Offsite 3:00p.m. - 5:00p.m.

11/01 Happy Hour 4:30p.m. - 6:30p.m.

11/07 EDG 8:45a.m. - 10:15a.m.

11/14 Chamber Luncheon 11:30a.m. - 1:00p.m.

11/15 Chamber Orientation 8:30a.m. - 10:00a.m.

12/04 Non-Profit Roundtable 9:00a.m. - 10:00a.m.

12/05 EDG 8:45a.m. - 10:15a.m.

12/06 Happy Hour 4:30p.m. - 6:30p.m.

12/08 Ignite Coffee Chat 8:00a.m. - 9:30a.m.

12/11 Home Services Roundtable 9:00a.m. - 10:00a.m.

12/14 Chamber Breakfast 7:30a.m. - 9:30a.m.

01/18 Installation Dinner 5:00p.m. - 9:00p.m.

Scan for more events:

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Commerce Insight

FEATURED AMBASSADOR

INSIDE THE CHAMBER

W

hen I joined Corporate Design Group in Roseville in 2022, I really wanted to engage with the business community here. Although I lived in the Roseville area for many years prior, I worked in Sacramento and most of my daily business activities were there. Being an Ambassador seemed like a great way to get to know Roseville beyond my residential experience, and give back to the community that has served CDG since 1991, as well as my own family for so many years.

Getting a chance to see community support in action is what I enjoy the most.

Everyone I’ve met through serving with the Roseville Chamber is truly dedicated to creating a positive and successful business climate here. It inspires me to help fellow members in whatever small way I can to contribute to their success.

Sandy Rogers Corporate Design Group

My favorite event is the Monthly Networking Breakfast because everyone in the room gets the microphone to share a 30 second commercial. It’s such an effective way for people to meet others, get a sense of the business diversity here and maximize the purpose of the networking event.

-Sandy Rogers, Corporate Design Group

IGNITE CORNER: YEAR IN REVIEW As we reach the end of 2023, we look back at everything Ignite has accomplished this year.

We kicked off the year with the Ignite Rise & Shine where we gathered after the holidays at Moksa Barrel House for networking.

We then had our first Offsite of the year with an incredible tour of Western Placer Waste Management Authority. This was followed by several other Offsites including our Health & Wellness Expo, Fired Up: the Young Professional Women’s Forum, and a tour of The Monk’s Cellar.

We also had our big annual event: The Bash! The Bash was an evening full of food, drinks, dancing and networking. This year, we had over 300 attendees and more than 25 food & drink vendors.

Sprinkled throughout the year were our ever-popular Coffee Chats where we heard from insightful speakers, indulged in morning networking, and of course lots of coffee!

This upcoming year we are excited to welcome some new faces to the Leadership Council with new ideas, and adventures ahead!

Commerce Insight

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ECONOMIC IMPACT - THE ROSEVILLE AUTOMALL

T

COMMUNITY HAPPENINGS

he Roseville Automall is one of the most innovative and successful Automalls around. With 20 brands and 17 dealers it is the highest volume Automall in Northern California and second largest in the state of California.

It was conceptualized in the late 1980’s and was formed through a public/private partnership by a few entrepreneurial dealers and visionary city leaders.

The concept of a closed loop, one way road around the Automall is very unique and helps to expose every brand to potential customers. The first 2 dealerships, Pontiac/Cadillac and Infiniti, opened their doors in 1990. By the end of 1991 there were 11 dealerships and they have long since been at full capacity.

As the industry continues to evolve with advancements in technology and changing consumer preferences, the dealers in the Roseville Automall have adapted accordingly with the incorporation of electric and hybrid vehicle sales offerings. Positive customer experiences, both in sales and service. remain at the forefront of each dealer’s goal.

Independent consumer surveys continue to rate the Roseville Automall not only as the most recognizable Automall in our 4 county region, but also as the most desirable place to shop for vehicles. This is undoubtedly in part due to the great job that city leaders of Roseville have done in shaping a city with a high quality of living and a robust commercial environment.

Another major factor in the success of the Automall is the cooperative spirit maintained by the dealers.

Despite being competitors, they consistently work together to promote the Automall as a shopping destination and to uphold its quality reputation.

As part of their great corporate citizenship, they are constantly involved in community events and provide financial support to numerous local charities.

In terms of its economic impact to the community, it remains the largest single contributor of sales tax dollars to the City of Roseville and provides jobs for nearly 2,000 employees. The Roseville Automall is proud to be a part of the South Placer County community and looks forward to continuing to work with the Roseville Chamber of Commerce and community leaders to maintain the high quality of life that we are so fortunate to have.

Commerce Insight

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ROSEVILLE WELCOMES BOSCH

COMMUNITY HAPPENINGS

B

osch has completed the acquisition of assets of the U.S. chipmaker TSI Semiconductors Corporation (TSI Semiconductors), based in Roseville, California, on August 31, 2023. The new company is called Robert Bosch Semiconductor LLC.

In April 2023, Bosch announced its intention to acquire certain assets of TSI Semiconductors. With this acquisition, Bosch is establishing significant manufacturing capacity in an important market. Starting in 2026, the first chips will be produced on 200-millimeter wafers based on the innovative material silicon carbide (SiC). Bosch plans to invest some $1.5 billion to transform the Roseville site into a facility that produces and tests silicon carbide semiconductors, which are a key building block for electric vehicles.

“We are systematically reinforcing our global portfolio of SiC chips to advance electromobility,” said Michael Budde, President Bosch Automotive Electronics. “In electric vehicles, SiC chips enable greater range and more efficient recharging, as they use up to 50 percent less energy. The investment clearly shows our commitment in this strategically important field.”

“By extending our semiconductor operations, we are strengthening our local presence in an important market for high efficiency electronic solutions" said Paul Thomas, who will assume the role of president, Americas for Bosch Mobility beginning January 2024. “The location in Roseville will reinforce the Bosch semiconductor business and expand our international semiconductor manufacturing network.”

The approximately 250 local associates in Roseville are now part of the global Bosch family. The Roseville location has extensive experience in the design and production of semiconductors for automotive and industrial applications for nearly 40 years. Production will be built up gradually and we expect the Roseville location to grow.

Thorsten Scheer, a semiconductor industry specialist with 10 years of professional experience in the sensor business, is heading the new organization as plant manager in Roseville and regional president of the Bosch Automotive Electronics division in North America. In this role, he integrates the Roseville site into Bosch's international semiconductor manufacturing network and manages the transformation of the plant into a production facility for silicon carbide chips. Here, Thorsten Scheer builds on his broad experience in various leadership positions for Bosch in Germany, Hungary, and the U.S., and in particular his expertise in postmerger integration. Thorsten Scheer is a physicist and holds a doctorate in economics.

“The semiconductor experts in Roseville and the existing clean-room facilities will allow us to manufacture SiC chips for electromobility on an even larger scale,” said Thorsten Scheer. “This is an amazing opportunity to be at the forefront of one of the most exciting developments in the technology sector, together with a dedicated and experienced team.”

Over the coming years, Bosch intends to invest more than $1.5 billion USD in the Roseville site and upgrade the manufacturing facilities to state-of-the-art processes. The full scope of the planned investment will be heavily dependent on federal funding opportunities. Bosch intends to apply for federal funding under the CHIPS and Science Act and already the Governor’s Office of Business & Economic Development (GOBiz) approved a $25 million California Competes Tax Credit incentive that will support redevelopment and investment in Roseville.

“Bosch looks forward to a strong, long-term partnership with the City of Roseville, Placer County and the State of California,” Scheer said.

Wieland, T. (n.d.). Bosch completes acquisition of assets of Tsi Semiconductors. Bosch Media Service US. https://www.bosch-presse.de/pressportal/us/en/press-release-21952.html Commerce Insight

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Roseville Area Chamber of Commerce 650 Douglas Blvd.

Roseville, CA 95678 ELECTRONIC SERVICE REQUESTED

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