Q2 2025

COMMERCEINSIGHT Q2 2025

CELEBRATING 10 YEARS OF BUSINESS

CEO MESSAGE It has been an honor to serve as your Roseville Area Chamber CEO since October 2021. Together, we’ve achieved tremendous milestones and elevated the Chamber’s work to new heights. I am deeply grateful for the opportunity to work alongside a talented and passionate team, a dedicated board, and committed members like you.

CHAMBER STAFF Chief Executive Officer

Director of Finance

Event Manager

Director of Membership

Communications Manager Maddi Zacher

Membership Retention Representative

Over the past few years, we’ve made meaningful progress, including:

Workforce Development Manager

Office Manager

• •

Workforce Development Coordinator

Administrative Assistant

• • •

Successfully completing the Chamber’s 5-star re-accreditation.

Launching impactful programs such as our industry-specific roundtables and the business bootcamp.

Securing funding and launching the Talent Pipeline Management (TPM) initiative, which strengthened partnerships with our community colleges to align training with business needs.

Building out a robust Public Policy platform with a new Advocacy Newsletter, Action Alerts, a legislative tracking system, and the revitalization of the UCAN coalition.

Increasing revenue and the profitability of our signature events.

Most recently, I’m thrilled to share that the Chamber secured a $497,000 grant to expand our TPM Manufacturing Initiative in partnership with the Rancho Cordova Chamber—another powerful step toward building a stronger regional workforce pipeline.

Looking ahead, I’m excited to share that I have accepted the position of Vice President of Small Business Advocacy at CalChamber. This new role offers the opportunity to expand the impact of our work here in Roseville to chambers and businesses across California. I was honored to be recruited for this position, which I see as a testament to the strength of our Chamber and the collective work we’ve done together.

To ensure a seamless transition, the Board of Directors has appointed Amy Triplet as Interim CEO. Amy currently serves as our Director of Finance and HR and has been a vital member of the Chamber team for many years. Her deep knowledge of Chamber operations, steady leadership, and commitment to our mission will be key to a smooth and successful transition. I have full confidence in her ability to guide the organization during this time.

During this transition period, I’ve offered to assist the Board and Amy as needed on a limited basis to support the team, continue advancing the TPM work, and ensure the momentum we’ve built carries forward.

Thank you for your partnership, trust, and support throughout my time as CEO. It has been a privilege to serve you, and I am so proud of all that we’ve accomplished together. I look forward to staying connected and cheering on the Chamber’s continued success.

Rana Ghadban Megan Wetzel

Marlo Bourland

Syed Abbas

Carole Dittmer Lucy Alvarez

Amanda Johnson

Programs Assistant

Membership Services Coordinator

Sarah Jagerhorn

Valerie Luedke

BOARD OF DIRECTORS OFFICERS President Ann Bouchard

Bouchard Communications Group

President-Elect Adrian Guerrero

Union Pacific Railroad

Past President Vance Jones

Wood Rodgers, Inc.

Secretary/Treasurer Kim Menzel

Kaiser Permanente, Roseville

VP Membership Services Lora Anguay SMUD

VP Economic & Gov’t Affairs Stephen Clark

Sacramento International Airport

VP of Community Development Ryan O'Keefe

Westpark Communities

BOARD Tony Bernasconi Roseville Toyota

Dave Breninger

Breninger Consulting & Audio Archives

Chelsea Carbahal

Wise Villa Winery

Justin Curry

DJ Direct Entertainment Group & Edward Jones

Tracie Denio-Kerby

Denio’s Roseville Farmers Market & Swap Meet

Willy Duncan Sierra College

Commerce Insight

Scott Otsuka

Joey Tran

Angelica Castro

2

Monica Goodpaster

Membership Public Policy Coordinator Development Coordinator

The Raley's Company

Rana Ghadban CEO, Roseville Area Chamber of Commerce

Amy Triplett

Joe Flores

Flores & Associates Insurance Services/eXp Realty

Charlie Harrison

Sequoia Advisory Group

Kat Maudru

PRIDE Industries

Luke Noland

Fourscore Coffee Shop

Christopher Onstott Kronick Moskovitz Tiedemann & Girard

Tammy Powers

Sutter Roseville Medical Center

Angie Simmons

Dignity Health

LIVING WITHIN A CHALLENGING BUSINESS CLIMATE

ECONOMIC & GOVERNMENT AFFAIRS

O

perating a business in California presents unique challenges that entrepreneurs and business owners have to navigate. California's higher labor costs, exceeding the national average, impact businesses relying heavily on manpower. The state's intricate laws, from minimum wage requirements to stringent overtime rules, create overwhelming challenges for employers. Balancing a compliant and fair workplace while managing the intricacies of California's labor laws remains a constant challenge.

Despite state restrictions, we are fortunate here in Placer to have very robust, involved Chambers in all of our cities. They work diligently to advocate for business-friendly policies at the state level, while also supporting our local businesses in tangible ways on a daily basis.

I believe we as a local government can and should foster a supportive business environment through collaboration between our jurisdictions, community organizations, and businesses themselves. I also support streamlining bureaucratic processes and reducing regulatory burdens where possible.

Simplifying permitting procedures, licensing, and compliance requirements can significantly ease the administrative load on businesses.

I also very much support collaboration between local educational institutions and businesses. We are so fortunate to have higher education institutions here like Sierra College and William Jessup University, who develop specialized training programs and/or apprenticeships that align with the needs of local industries to help create a skilled workforce. This synergy not only addresses skill gaps but also ensures that businesses have access to a pool of qualified talent, enhancing their competitiveness.

While it’s clear there are many challenges with running a business, I would like to offer a word of encouragement to our business owners: THANK YOU for doing business in Placer County! We appreciate the dedication, sacrifice, and hard work you put into your day-to-day operations, and know that you are the pillars of our community. If my office can ever be of assistance to you, please don’t hesitate to reach out: 530-889-4010.

-Shanti Landon, Placer County Supervisor, District 2

Commerce Insight

5

BIZ CORNER

ROSEVILLE ELECTRIC COMMERCIAL REBATE PROGRAM

Roseville Electric Utility is committed to providing exceptional services to the businesses that help Roseville thrive. Every business is important to us, which is why we tailor our energy solutions to each commercial customer.

Are you considering an energy-saving project for your business? Our Customized Rebate Program offers energy efficiency rebates to our commercial customers that install energy (kWh) reducing measures. The program is designed to help you save on your utility bills, install energy-efficient technologies, and enhance your business operations. We will assist you at every step of the rebate process to ensure a smooth experience.

Here’s how it works: 1. Reach out to your Energy Services Account Representative, give us a call at 916-79-POWER, or visit our commercial rebate webpage.

2. To find out if your project qualifies, you or your contractor may submit a Customized Rebate Program application and supporting documents.

3. Your approved reservation remains valid for 120 days unless you or your contractor contact the program manager for an extension.

4. Once your project is complete, you or your contractor may submit the remaining application requirements.

5. After your final application is approved, your rebate check will be mailed or hand delivered.

We understand that each commercial customer has unique needs. Want to talk with us about your project? Reach out to your Energy Services Account Representative or email us at elecbizrebates@roseville.ca.us.

Applications are accepted on a first-come, first-served basis while funds are available.

Visit our website for the application and more information.

-Mariah Bickham, Public Information Officer, Roseville Electric

NEW GRANTS FUELS WORKFORCE GROWTH

ECONOMIC & GOVERNMENT AFFAIRS

T

he Roseville Area Chamber of Commerce and the Rancho Cordova Area Chamber of Commerce proudly announce that they have jointly been awarded a grant from We Prosper Together for the Greater Sacramento TPM Manufacturing Collaborative: Digital Tools Initiative.

As the first Chambers in the region to implement Talent Pipeline Management (TPM)—an employer-led framework developed by the U.S. Chamber of Commerce Foundation—their efforts focus on strengthening workforce development in critical industries. While our region's manufacturing ranks ninth as an industry, it is an underserved sector requiring immediate attention.

The Chambers launched the Greater Sacramento TPM Manufacturing Collaborative to address workforce shortages in manufacturing across Sacramento and Placer counties. The Digital Tools Initiative will explore and evaluate digital software tools to enhance workforce accessibility, strengthen employer engagement, and better align education and training with industry needs.

The Initiative's key focus is supporting the region's veteran community, recognizing their unique challenges in re-entering the workforce. Over 100,000 veterans live in Sacramento and Placer counties, and manufacturing has emerged as a key industry for veteran employment due to highly transferable skills.

"The Roseville Area Chamber of Commerce is proud to be at the forefront of talent pipeline management and economic growth," said Rana Ghadban, CEO of the Roseville Area Chamber of Commerce. "Thanks to We Prosper Together, this grant will help us drive sustainable manufacturing workforce solutions to benefit the region's employers, job seekers, and training providers. We look forward to collaborating with our partners to build a more inclusive and resilient regional economy."

This grant is part of We Prosper Together's $5 million investment in 11 transformative initiatives across the Capital Region to advance economic resilience and create high-quality jobs. Spanning a diversity of sectors—including biotech, clean energy, food and agriculture, and precision manufacturing—these projects are poised to strengthen key industries, foster innovation, and expand economic opportunities for residents across all eight counties. A second $4 million round of funding is anticipated to release this year to further advance these regional goals.

"We're creating a pipeline of transformative projects that address our region's economic challenges, leverage promising industry sectors, and create equitable economic growth," said Evan Schmidt, CEO of Valley Vision. "This funding is just the beginning.

We're excited to continue supporting high-impact projects to help residents earn a living wage and build a more secure future for themselves and their families."

Commerce Insight

7

Fogo De Chao

Everbank

Intech Mechanical

Fourscore Coffee House

Roseville Host Lions Club

Just Gluten Free

Beneficial Horizon

YogaSix

Renew Stores

Roseville Registration Services

To schedule a ribbon cutting, contact Membership via email at Support@RosevilleAreaChamber.com, or call 916-757-6883

PLACER SPCA'S NEW VET & FOSTER CENTER

MEMBER SPOTLIGHT

F

or over 50 years, Placer SPCA has worked diligently to fulfill its mission—to enhance the lives of companion animals and support the human-animal bond. Every day, animals that are homeless or hurting find a place of healing and care, where staff and volunteers strive to place them in their loving forever homes.

In 2024, Placer SPCA broke ground on a new facility—a Veterinary and Foster Care Center—that will expand its services to the community. The existing veterinary care facility was created in 2007 by repurposing office space into exam, surgery, and recovery rooms. The increasing demand for medical care has presented challenges due to the facility’s layout, lack of space, and age.

This new 8,800-square-foot building, located next to the Adoption and Education Center on Tahoe Avenue in Roseville, will enhance the work of Placer SPCA’s skilled veterinary team. It will provide the highest standard of care in a space designed to improve surgical effectiveness and shorten recovery times. A wellness center, to include accessible and affordable spay/neuter services, will be open to the public.

This building will cost $12.5 million. PSPCA has raised $12 million toward its goal of opening the facility debt-free in early 2026.

-Dan Hamil, Chief Deputy Director, Placer SPCA

CELEBRATING 25 YEARS OF FIVE STAR BANK

F

ive Star Bank is thrilled to celebrate 25 years of serving our clients and community. We have served the Roseville community since 1999 and have been a proud member of the Roseville Area Chamber of Commerce for 25 years. Five Star Bank is guided by purpose-driven banking, community stewardship, regional and industry expertise, a speed to serve and a commitment to economic development in the communities we serve.

In 2024, Five Star Bank was ranked among S&P Global Market Intelligence’s top three best-performing community banks in the nation with assets between $3B and $10B. We also received the Greater Sacramento Economic Council’s Sustainability Award, recognizing a company that has supported industry growth in the Greater Sacramento region. Five Star Bank received the 2023 Raymond James Community Bankers Cup and was among Piper Sandler's 2023 and 2024 Sm-All Stars. Five Star Bank was among the Sacramento Business Journal's Best Places to Work in 2023 and Fastest Growing Companies in 2023 and 2024.

Five Star Bank is proud of our accomplishments in the past 25 years and looks to the future as we continue to provide highly-customized banking services steeped in trust and authentic partnership.

-Mikayla Brettelle, AVP/Brand & Content Marketing Specialist, Five Star Bank Commerce Insight

9

NEW MEMBERS JANUARY - MARCH 2025 Aacadia Payments AB Creative Solutions Acton Academy Placer Aesthetic Dentistry Aflac Ambience Floral Design & Gifts American River Hauling and Junk Removal llc Andrew Stewart Homes Avery Benefits Group Beneficial Horizon BreatheEV California Shaved Ice & Dawgs Cante Ao Vinho at The Historic Quarry House Caprice Cindi Conley Insurance Coko Cake & Bakery LLC CPR - Cell Phone Repair Roseville David Yurman Edward Jones - Justin Curry Evolve Breathwork & Ayurveda Experis Far West Forest Products

Flourish Detailing Fogo de Chão Roseville Fountains Dental Excellence Garland, Sturges & Quirk Happy's Car Wash Harvest at Fiddyment Ranch Home Depot Interiors Homewatch CareGivers of Roseville Inspection Excellence LLC Ivy's Wood Creations Keep Up Design Lambert Funeral Home Lawton Construction & Restoration Modern Fine Catering LLC Murray's Countryside Insurance Services, Inc. Nor Cal Town & Country Realty Office of Congressman Kevin Kiley Parse Pay Inc PDC Technology, Inc. Pink's Window Services Eastern Sacramento Pinnacle at Galleria

Roseville Public Cemetery District

Care and Understanding

Serving Roseville & Surrounding Areas Since 1861

Placer Protection Group Proper Auto Glass Quick Quack Car Wash Vineyard Rebel Hen Café RoadRunner RV Storage Roseville Public Safety Foundation Roseville Trim And Slim Roy Bourge VFW Post 4095 Ryujin Ramen House Sac Balloon Girl Satticus Cellars Sequel Insurance Services Siders Insurance Solutions Simple Real Estate Sprout Organization The Office of Senator Roger Niello Ticket Chocolate Toxed TTS International Vo Media Wetzel's Pretzels

RENEWING MEMBERS JANUARY - MARCH 2025 1 YEAR PLUS ABT Plumbing, Electric, Heat & Air ACASA Senior Care Access Cabling ACCO Engineered Systems, Inc. Ace Handyman Services Roseville|Rocklin|Granite Bay Allevity Employer Solutions Aloha Counseling American Senior Reverse Mortgage Auto Gator Bank of Marin Bartlett Flowers and Gifts BBSI Bear Homes Black Mountain Properties Bonbon's Bookkeeping Biz LLC California CareForce Centenal Tax Group, Inc. Chick-fil-A Christal Clear Design CRBR Property Damage Services Cyber Proud, Inc.

5 YEARS PLUS 100+ Women Who Care Placer County Aborn Powers All About Hope Bonnie Gore, Placer County Supervisor Breaking Phoenix Videography Brookdale Roseville California Compliance Solutions LLC.

10 YEARS PLUS Advanced Development Concepts, LLC Allen Communications Barnett & Linn, Attorneys at Law Boys & Girls Club of Placer County BSLA Creations Inc. Capital Landscape Cattlemens Steakhouse CEO Holdings LLC CMA Insurance Services, Inc. COVERED EDGE Asset

MEMBER SPOTLIGHT

Defining Moments Photo Booth Designs With You In Mind Inc DJ Direct Entertainment DNA Wine Lounge Dr. Lynn Johnson - OPTAVIA European Wax Center Event Security Specialists EveryONE Matters Ministries First Tech Federal Credit Union GiGi's Playhouse Sacramento Give 2 Lead, LLC Honest Lee Handyman Service House Divided Human Interest IICA Speech Julian’s Pastry Nouveau Junk King Roseville Kitten Central NorCal Lori E Wattelet, CPA Love Roseville LPT Realty - Noreen HaqueColombe Milestone Physical Therapy, Inc Mr. Soundman LLC

Noah's Roofing Performance Systems Integration Perryman Painting & Remodeling Placer Business Alliance ProClean Building Maintenance Hood Cleaning RE/MAX Gold Roseville - Tony DiCicco Red Wing Shoes Rickstart Marketing+ LLC River Valley Community Bank Robert Craig Films, LLC. Romano HVAC, Inc. Rose Cafe and Bagel Sacramento River Healthcare LLC / DBA First Call Hospice SacRoyale Safe Choice Security Sequoia Grove Gracious Retirement Living Sierra View Funeral Chapel & Crematory Inc. SMUD – Sacramento Municipal Utility District

Special Olympics Northern California Summit Franchise Superior Self Storage Suzanne Jones-Placer County District 4 Supervisor Swinerton Inc Sylvan Learning Synapse Chiropractic Tangerine Photo Booth The Ivy Blue Oaks The Larkin Company / Silvers HR The Terraces of Roseville The Trax Taproom & Kitchen Two Men And A Truck Volunteers of America Well Quest of Granite Bay Yoest Law Corp Yolo Federal Credit Union

California MENTOR Family Home Agency, LLC Chix Cabinets Direct Downtown Roseville Partnership Edward Jones - Daniel Kirk Express Employment Professionals Family Matters In-Home Care Fast Track Hobbies Fourscore Coffee HEROES Virtual Reality Adventures - Taylor Rd.

Home2 Suites by Hilton Hull Homes I-Tul Design & Software Jamie Hazen Consulting Kaminski Law Group APC Lighthouse Counseling and Family Resource Center Mandango's Roseville Sports Grill Porter Scott Attorneys Rubicon Partners Inc. Take Note Troupe

The Alliance: Defending the Cause of Kids & Families The Roseville Hyperbaric Center Well Quest of Granite Bay Wood Rodgers, Inc.

Management, LLC Fraternal Order of the Eagles #1582 - Roseville Friends of the Roseville Public Library Gold Country Fair Infinity Home Loans, Inc J&S Asphalt Life Community Church MacKay & Somps Civil Engineers, Inc. Manhart Photography

McDonald's - Stanford Ranch Rd. Nugget Market Oakmont of Roseville Patriot Computer Solutions Penguin's Catering Inc. Placer Community Foundation Roseville Numismatics Roseville Theatre Arts Academy Security Public Storage-Cirby Way St. John's Episcopal Church Summit Health Insurance Services, Inc.

Teichert Construction The Me-One Foundation, Inc. The Pool Managers Thunder Valley Resort Tim Lewis Communities TownePlace Suites by Marriott United Building Maintenance Walmart #4202

Nordstrom P.F. Chang's China Bistro Placer County Association of Realtors Principal Financial Group Richards Paintin Roseville Coalition of Neigh. Assoc.

- RCONA

Roseville Fire Fighters Association Roseville Vision Center - Dr. Paul Perron Scott Yuill Insurance and Financial Services/State Farm Scotty's Automotive Inc. The Biletnikoff Foundation The Gathering Inn

Tommy Apostolos Fund Vision Law Corporation Westfield Galleria at Roseville

Denio's Roseville Farmers Market & Swap Meet Haney Inc Harris & Bruno International Northern California Power Agency

Rotary Club of Roseville Safeguard Business Systems Sequoia Equities Walmart #1988

20 YEARS PLUS Bouchard Communications Group, Inc. Byers Gymnastics Center Fehr & Peers Granite Bay Dermatology and Laser Center Hefner, Stark & Marois, LLP Newmark Knight Frank

30 YEARS PLUS Adventist Health Blossoms & Balloons Blue Line Arts D.F. Properties, Inc.

Commerce Insight

11

RANA GHADBAN NAMED MOST ADMIRED CEO

INSIDE THE CHAMBER

O

n March 20th, the Sacramento business community gathered for a prestigious black-tie event at the Hyatt in downtown Sacramento. The evening, hosted by the Sacramento Business Journal, recognized outstanding leadership across various industries, honoring some of the region’s most impactful executives.

Among the distinguished honorees was our very own Rana Ghadban, CEO of the Roseville Area Chamber, who was named one of Sacramento Business Journal’s Most Admired CEOs of 2025.

This recognition is a testament to her unwavering dedication to the Chamber and her exceptional leadership. Under her guidance, the Chamber has reached new heights, particularly through her Workforce Development Programs and advocacy efforts, which have strengthened opportunities for businesses and professionals alike.

In addition to celebrating Rana, several Chamber members were also honored, including: - Rachael McKinney, Sutter Health - Joseph Henderson, Sierra Health + Wellness - Jason Johnson, Quick Quack Car Wash Congratulations to all the honorees for their remarkable contributions to the area's business landscape!

-Maddi Zacher, Communications Manager

NEW MEMBER BENEFIT

T

he Roseville Area Chamber is excited to announce an exciting new partnership between the Roseville Area Chamber of Commerce and the Roseville Venture Lab, bringing you an exclusive membership benefit that will help elevate your business events, meetings, and networking opportunities!

Located in the heart of Downtown Roseville, the Roseville Venture Lab is a dynamic space designed for inspired gatherings, impactful meetings, and productive mixers. Whether you’re hosting a small meeting or a larger event, this innovative venue provides everything you need to make every occasion memorable and effective.

As a Chamber member, you will enjoy 50% off the standard cost of reserving this exceptional space.

For more details or to reserve the space, visit RosevilleVentureLab.com, or contact Syed Abbas at workforce@rosevilleareachamber.com.

-Maddi Zacher, Communications Manager Commerce Insight

13

UPCOMING EVENTS 4/23 Business Bootcamp 9:00a.m. - 10:30a.m.

4/24 Chamber Breakfast 7:30a.m. - 9:30a.m.

4/25 Econ. Gov. Meeting 8:00a.m. - 9:15a.m.

5/01 The Bash 5:30p.m. - 8:30p.m.

5/06 EDG 8:45a.m. - 10:15a.m.

5/07 Happy Hour 4:30p.m. - 6:30p.m.

5/13 Chamber Luncheon 11:30a.m. - 1:00p.m.

5/21 New Member Welcome Reception 4:30p.m. - 6:00p.m.

5/22 Chamber Breakfast 7:30a.m. - 9:30a.m.

5/23 Joint Econ. Gov. Meeting 8:00a.m. - 9:30a.m.

5/27 Event Planning Roundtable 8:30a.m. - 10:00a.m.

5/28 Business Bootcamp 9:00a.m. - 10:30a.m.

5/29 Joint Placer Valley Mega Mixer 5:30p.m. - 7:30p.m.

6/02 Non-Profit Roundtable 9:00a.m. - 10:00a.m.

6/03 EDG 8:45a.m. - 10:15a.m.

6/04 Happy Hour 4:30p.m. - 6:30p.m.

Scan for more events:

14

Commerce Insight

FEATURED AMBASSADOR

INSIDE THE CHAMBER

A

s an Ambassador I get to teach, train and educate new members, which is my niche. I get to recruit Volunteers for SPLASH, annually. As an Ambassador I find that doors fast track open for building friendships and collaborations.

One of the most exciting things I like about the Chamber is UCAN, the United Chamber Advocacy Network.

"UCAN works to ensure our region is a vibrant and prosperous place to conduct business and live." It focuses on numerous aspects that affect our business community and Chamber members, like you and me.

My business Martzen Holistic Goods provides quality products to help you live longer, healthier and happier. Products include household cleaning items, skin care, weight management, and supplements. The Shaklee business is 67 years old. Our products are clean and safe for humans and safe for our planet.

-ilene Martzen, Martzen Holistic Goods

IGNITE CORNER: THE BASH IS BACK! Supporting our region’s young professionals is investing in our community leaders of tomorrow. Every Ignite Young Professionals event I attend I am inspired as I think how the next CEO’s, industry leaders, and perhaps even elected officials of our community are all right here engaged with Ignite! And there’s no better way to support our region’s young professionals then to attend one of Ignite’s great events and programs coming up.

First, you won’t want to miss The Bash on Thursday, May 1 from 6 – 8:30 p.m. on the Roseville Town Square. The Bash is Ignite’s biggest party of the year and brings together community and business leaders to raise awareness and celebrate the young professionals in South Placer. This allinclusive event features local restaurants, breweries, and wineries for a fun all-you-can-eat, drink, and dance night!

Plus, our next Ignite Offsite is a tour of the Placer County Coroner’s Office on Friday, July 11.

Completed in 2021, this new facility includes state-of-the-art technologies and a dedicated family meeting room to ensure a comforting experience, such an important asset to our local law enforcement community.

I hope to see you at an Ignite event soon, maybe you’ll get inspired too!

- Emily Hoffman, 2025 Ignite Chair, Western Placer Waste Management Authority

Commerce Insight

15

10 YEARS OF FOURSCORE COFEE HOUSE

F

COMMUNITY HIGHLIGHTS

or the past ten years, Fourscore Coffee House has been more than just a coffee shop—it has been a cornerstone of Old Town Roseville. At the heart of it all is Luke Noland, whose passion for coffee and people has shaped Fourscore into a beloved local institution. As the shop celebrates its 10-year anniversary, we interviewed Luke to reflect on the journey.

What inspired you to start Fourscore Coffee?

"I had been working in coffee for seven years and always treated the businesses I worked for with the same care I would treat my own home, family, and friends. When my friends Jesse, Ryan, Steve, and James invited me to see their new office in Old Town Roseville, I was inspired by the charm and history of the area. I spent several days and late nights, walking the streets of that area and taking in the vibe. I prayed a lot, observed the people, and made a rough plan!

We opened February 21st, 2015."

What were some of the biggest challenges you faced in the beginning, and how did you overcome them?

"When you start a business alone, or with a small group, your personality IS the business. When you see your weaknesses amplified into a larger expression to the entire public, your negative habits and personality traits can frustrate you much more than when you were the only person looking into the mirror! I was thankful to have a great partner in Jesse, who balanced me out and never attacked my weak areas, but rather filled in the void and supported my growth. By the time he had to leave the business for personal reasons, I had spent more time on personal development and also surrounded our business with people like Jesse who could give Fourscore the positive input required where I wasn't as proficient."

How has Fourscore evolved over the past decade, and what are some key moments that stand out to you?

"We are very much the same as the day we opened. Our focus is still on pursuing the hearts of our community, rather than cold hard profit. We suck at making profit! However, we have evolved into being better stewards of our people, resources, and influence in the community and I'm grateful for that. Where we have changed is in our presentation, and our increase of offering more great products, such as our amazing food menu that we added in 2024. Another key moment for me was bringing my first daughter, Mollie, into the coffee shop for the first time. She was born in December of 2020 and we had just survived one of the worst years for businesses in the history of America. As I gently rocked her newborn frame in my arms, I told her, "This is your coffee shop". She still likes to remind me that Fourscore is HER coffee shop when we order a warm milk and cookie for her each week! My wife Katie and I now have four beautiful children and we are excited to pass on this business to them someday."

How has Fourscore contributed to the local community?

"Our biggest contribution has been our presence. We came into a suffering area of Central Roseville and along with our friends at Old Town Pizza, we injected some life into the daytime business atmosphere. Now, you will find people down here from 6am onwards. We have also tried to partner with the majority of local charities and schools that have come to us for donations, support, free coffee for events, and by hosting them as well. Lastly, there have been countless milestone events held here over the years by various groups. Weddings, wakes, proposals, break-ups, reunions, first interviews, political campaigns, fundraisers, birthdays, and baby showers have all taken place on more than one occasion, and we are HONORED. It is really amazing that so many memories are surrounded by Fourscore Coffee."

- Luke Noland, Owner, Fourscore Coffee House

Commerce Insight

17

TURNING TRAUMA INTO TRIUMPH!

J

COMMUNITY HIGHLIGHTS

oin us on May 3rd, for an afternoon of community fun, all while supporting the most vulnerable populations in our community.

Our 2025 Spring event is a Kentucky Derby-themed Party! Enjoy Randy Peters mouth-watering-Derbyinfluenced menu! Sip Mint Juleps and beverages from local purveyors Monk’s Cellars, Full Circle Brewing, Moniz Winery, Twin Rocks and more!

Join the fun and wager on race-inspired activities with Local CELEBRITY “JOCKEYS,” In Hand MINI HORSE competition and Live viewing of the Kentucky Derby.

Hearts Landing Ranch is an award-winning, nationally recognized 501(c)3 non-profit serving Northern California.

Funds raised provide scholarships for Equine-Assisted Learning & Psychotherapy mental health Programs for foster and at-risk youth, human trafficking victims, first responders, and veterans.

EARLY BIRD Tickets available now until 4/13/25 Come dressed in creative Kentucky Derby style! Closed-toed shoes are recommended.

Scan the QR code or tickets on our website: www.heartslandingranch.com to get your tickets today!

-Donna Eckwortzel, Hearts Landing Ranch

2025 SIERRA WORKFORCE SUMMIT

I

n 2024 the Sierra Work Force Summit brought together Placer’s business, education, and work force agency partners to learn, plan, and act together. The response to the Summit was overwhelmingly positive, with attendees encouraging us to keep the conversation going while offering us tips on how to improve the overall experience.

We are excited to announce that the 2025 Sierra Workforce Summit will be held at Sierra College Rocklin Campus on Tuesday, June 3rd, from 8am to 1pm. With changes to jobs, skills, technology, and policy picking up speed in 2025, it’s more important than ever that we learn, plan, and act together. We hope you’ll join us on June 3rd.

Visit www.sierracollege.edu/sws for more information.

-Stacey Carroll, Executive Assistant to the President, Sierra College Commerce Insight

19

Roseville Area Chamber of Commerce 650 Douglas Blvd.

Roseville, CA 95678 ELECTRONIC SERVICE REQUESTED

NON-PROFIT US POSTAGE PAID PERMIT #470 SANTA ROSA CA

PRESIDENT’S CIRCLE 2025 S I G N AT U R E L E V E L

P L AT I N U M L E V E L

GOLD LEVEL

T I TA N I U M L E V E L

S I LV E R L E V E L

BRONZE LEVEL

ADVERTISE WITH US! Learn more about cost effective advertising opportunities only available to Chamber Members.

Monica Goodpaster monica@rosevilleareachamber.com or 916-757-6881