COMMERCEINSIGHT
SIERRA COLLEGE: INVESTING IN THE REGION'S FUTURE
CEO MESSAGE
Hello! I am honored to begin my journey as the new CEO of the Roseville Area Chamber of Commerce. Roseville is a thriving community full of innovation, growth, and collaboration, and I am excited to lead an organization that plays such an important role in connecting businesses, fostering partnerships, and supporting economic vitality.
Over the past few months, I’ve had the joy of being part of incredible events such as State of the City and Splash 2025, as well as the privilege of meeting extraordinary people across our community. I’ve also had the opportunity to tour some of our region’s remarkable manufacturers, including PRIDE Industries, and to advance our Talent Pipeline Management employer collaboratives focused on finding solutions to workforce challenges. Each experience has reinforced the strength, creativity, and dedication that define Roseville and the surrounding region.
My goal as CEO is to continue building on this momentum by creating opportunities for businesses of all sizes to thrive, while ensuring the Chamber remains a trusted resource and convener. Together, we will work to champion local business, celebrate the unique strengths of Roseville, and ensure our community remains a place where people want to live, work, and grow.
I look forward to this exciting new chapter and to serving our members with energy, vision, and dedication.
With gratitude,
Ananda Rochita President & CEO
CHAMBER STAFF
BOARD OF DIRECTORS
WHY LOCAL BUSINESS VOICES MATTER
Placer County is one of only 15 charter counties in California, operating under a charter that functions as the county’s governing framework, essentially a local constitution, defining structure, responsibilities, and essential duties. Every five years, the Charter Review Committee takes a fresh look at this document to make sure it still reflects the values, priorities, and realities of our communities.
The review process is about more than legal language—it’s about asking whether county government is serving people and businesses effectively. The committee studies the charter, identifies areas that may be outdated or unclear, and considers improvements that strengthen accountability, ethics, fiscal responsibility, and efficiency. Once potential updates are drafted, recommendations are forwarded to the Board of Supervisors, who decide whether they should go before the voters.
For Roseville businesses, this process is especially significant. Local business leaders know firsthand how policies influence growth, investment, and workforce opportunities. Input from the business community ensures that the county’s foundational document supports innovation and economic vitality while reflecting the needs of families and neighborhoods.
The charter may not make headlines, but it shapes how decisions are made, how resources are managed, and how government responds to the people it serves. By participating in this process, Roseville businesses have a chance to help strengthen the foundation of local governance and guide the future of Placer County.
I encourage you to learn more on the county website: https://www.placer.ca.gov/10386/Charter-Review-Committee
Bonnie Gore represents the heart of Roseville and Dry Creek communities on the Placer County Board of Supervisors.
- Bonnie Gore, Placer County Supervisor, District 1
BIZ CORNER WE PROSPER TOGETHER IS INVESTING IN PLACER COUNTY
For more than 30 years, Valley Vision has been at the center of leading a shared vision for ensuring quality of life for everyone within California’s Capital Region. We were founded as a nonprofit civic leadership organization in 1994 by regional leaders focused on addressing an estimated loss of 80,000 jobs statewide due to the closing of several Air Force bases, including Mather and McClellan. From there, we’ve grown to nearly 20 staff working in a variety of different, but aligned, areas that include workforce development, food and agriculture, clean air, equitable economic development and much more.
Since 2022 we have facilitated an investment of $19M into the Capital region to advance inclusive economic growth through the We Prosper Together initiative, part of the statewide California Jobs First program. This program has brought about a cohesive and data-driven vision for equitable growth for the 8-county region, and in 2025, we were able to distribute $9 Million for 22 high-impact projects that help create living-wage jobs for families in Colusa, El Dorado, Nevada, Placer, Sacramento, Sutter, Yolo, and Yuba counties.
One of these projects is the “Greater Sacramento TPM Manufacturing Collaborative: Digital Tools Initiative” with the Roseville Area Chamber of Commerce, an effort to strengthen the local workforce through digital skills training and to boost precision manufacturing capability in Placer County and across the Capital Region. Other We Prosper Together-funded projects that are taking place fully or partially in Placer County include programs that enhance our talent pipeline for the biotech sector (led by Sacramento Employment Training Agency), support bi-lingual small business support in Tahoe (led by Tahoe Prosperity Center), advance sustainable food ecosystems (led by Sierra Commons), and more. You can learn more about these and other local projects at weprospertogether.org/catalystprojects.
Going forward, we are continuing to advance We Prosper Together’s Regional Plan, which is accelerating innovative strategies that address historic disinvestment and unlock regional potential, while advancing job creation, workforce equity, climate resilience, and community-rooted solutions.
To stay up-to-date with Valley Vision’s work on behalf of the Capital Region at valleyvision.org.
- Evan Schmidt, CEO of Valley Vision
QUARTERLY ADVOCACY HIGHLIGHTS
TECONOMIC & GOVERNMENT AFFAIRS
his past quarter has been full of opportunities to elevate the voice of our business community, strengthen partnerships, and celebrate Roseville’s growth. Here are some key moments:
Congressman Kevin Kiley Tax Roundtable – August 15th
Together with the U.S. Chamber of Commerce and our valued member Harris & Bruno International, we hosted Congressman Kevin Kiley for a roundtable discussion with regional business leaders. The conversation highlighted tax provisions in the One Big Beautiful Bill Act and their impact on driving pro-growth policies for businesses.
Economic Development & Government Affairs Meeting –
August 22nd
Our August meeting featured an engaging legislative panel with Congressman Kevin Kiley and Senator Roger Niello, moderated by UCAN lobbyist Mark Smith. Key issues included the One Big Beautiful Bill, SB 84 (Right to Cure), reducing legal risks for small businesses, and future redistricting discussions.
State of the City – August 27th
With more than 700 attendees, this year’s State of the City was our largest to date! Mayor Krista Bernasconi shared important updates with the community at Denio’s Farmers Market & Swap Meet, surrounded by Roseville’s rich history.
UCAN Legislative Day – August 27th
As part of UCAN (United Chamber Advocacy Network), our Chamber visited the State Capitol alongside regional partners. We met with Senator Roger Niello, Assemblyman Joe Patterson, and legislative staff to advocate for bills and policies that matter most to our local businesses.
2025 Gubernatorial Forum – September 8th
We joined community leaders at Sacramento State University for the 2025 Gubernatorial Forum, hosted by APAPA (Asian Pacific American Public Affairs). California’s leading gubernatorial candidates shared their priorities on public safety, education, and economic growth, giving attendees a direct look at the future of leadership in our state.
CalChamber Advocacy Academy Launch –
September 26th
The Roseville Chamber of Commerce participated in the first session of inaugural cohort of the CalChamber California Business Advocacy Academy. This six-month program brings together 30 chamber leaders statewide to sharpen advocacy strategies and expand our influence on state policy decisions.
- Joey Tran, Public Policy Coordinator
Super Duper Burgers
Keaton's Child Cancer Alliance
America Furniture Galleries
Caravan Uzbek Cuisine Halal
The Aura Kitchen & Bar
Hops & Hogs
Gold County Fair
Five Star Car Wash
Seniors Helping Seniors
Emmett Hayes Voice Studio
Roasting Co.
California Health Advocates KidsFirst
Bizlink Alliance
Pleasant Grove Self Storage
LeafFilter Gutter Protection
COLLABORATION THAT TRANFORMS CHILDHOODS
The Alliance, led by Tiffany Loeffler, DPT, is making significant strides to prevent and heal childhood trauma in the Greater Sacramento Area. Established in 2016, this local nonprofit is uniting our community around vulnerable kids and families. Central to their success is The Alliance’s collaborative network of over 100 local organizations working together to serve foster, refugee and at-risk youth. The Alliance mobilizes the community to make a difference and equips people to support kids in trauma-informed ways, ensuring that children's needs are met with empathy and understanding.
Tiffany's leadership, fueled by her personal experiences as an adoptive mom, has been pivotal in uniting the community around this cause. Recently, she was honored by the Sacramento Business Journal with two prestigious awards: Women Who Mean Business and Nonprofit People on the Move.
The Alliance is transforming lives and inspiring others to get involved, fostering a more supportive environment for Sacramento's children. To learn more visit www.defendingthecause.org.
-Tiffany Loeffler, DPT, Founder & Executive Director, The Alliance
SAC ICE: TRUSTED ICE EXPERT SINCE 1988
Sac Ice has been Sacramento’s leading ice machine specialist for over 30 years. Founded in 1988 and proudly employee-owned, we serve businesses throughout Sacramento, Modesto, Chico, Placerville, Fairfield, and every town in between.
We offer a full range of services, including preventive maintenance, diagnostics, repairs, installation, rentals, sales, and consulting. As a factory-authorized and preferred service provider for top manufacturers, our technicians are highly trained to deliver expert care and reliable results.
Our focus on education and proactive maintenance helps clients avoid costly breakdowns, maintain health inspection standards, and stay compliant with OSHA regulations. We work with you to understand your environment and recommend the best service plan for your needs.
Looking for a budget-friendly option? Our rental program offers a low upfront cost and includes free service, maintenance, and priority response. Headquartered in Rocklin, Sac Ice is built on hiring smart, helpful people and turning them into true ice machine specialists. We're also committed to our community—recently donating ice to the Roseville Chamber of Commerce’s Splash event. Have questions about your ice machine? Give us a call, we’re here to help.
-Roger Snyder, Owner, Sac Ice
NEW MEMBERS JULY - SEPTEMBER 2025
2Nurses Training and Services
3 Strands Global Foundation
916 Marketing
A1 Healthcare- Home Health and Hospice
Aces Up Casino Parties
Aflac - Rob Loa
Aguilar Fence
Alegria Destination and Events
All American Junk Removal and Demo
Allied Bail Bonds
Arctic Elevation Roseville
Arena Insurance Services
Bay Area Life Skills
Beyond Words Productions
Bizlink Alliance
Black Sheep Pest Protection, Inc.
C12 Business Forums
Cal Chamber
Cal EPIC
California Health Advocates
California Renewable Energy
Care Central Professionals LLC
Chito Espigadera - Global Payments
CMIT Solutions Folsom
Community Wellness Insurance Solutions
Conserva Irrigation of North Sacramento
Dave & Buster's
Desert Capital Management Group
Destiny & Diva's Hot Dogs LLC
DreamWorks Drone Light Shows
Ellington Digital
Ethan Allen
Farmers Insurance - Gaeta Agency
FCF General Contractor
Grit and Glow Cleaning
Hawi Sugar Plantation Inn
Hot Mess Express Placer County
K.BAUZA LLC
Kale's Junk & Trash Hauling
Kingdom K-9s Inc
Koinonia Family Services
Komarchuk's Janitorial
Kyla Bryant Consulting
La Popular
LeafFilter Gutter Protection
Legaci Tomorrow Insurance & Financial Services
Legend Vending
Live Better Financial
Lopez Construction & Remodel
LRG Lending, Inc.
Lunar Links
Marie Shelley Laser & MedSpa
Maxenus PM
Mechanics Bank - Pleasant Grove Blvd.
Milagro AI Automations
Militaryengagement.com LLC
Mountain Mike's - West Roseville
Movita Juice Bar
Murray Family Funeral Chapel
NC Business Group
Nighthawk Inspections, LLC
Nour Solar
Nugget Market Granite Bay
ParcelView Studio
Roseville Public Cemetery District
Paul Martin's American Grill
Pedal Car Pizza
Peter Holtz CPA
Pinkberry
Placer County Air Pollution Control District
Pleasant Grove Community Church
Pleasant Grove Self Storage - Industrial Avenue,
Props Tree & Landscape, Inc.
Prospero Wealth Advisors
Purposeful Angels Home Care LLC
Quality First Home Improvement
Rana Dental
Roger Linn
RRUFF Healing Heroes
S.Golub Insurance Services INC
Sacred Studios
Scoop Creative Co.
SkyD AI
Sprout & Vine HR Strategies
Strategic Tax Solutions
Strength In Numbers
Symphonize Inc
Tami Teel Designs, Inc.
TBD Connects
The Aura Kitchen and Bar
The Travelling MD
The Vintage Pour
Therapeutic Journey Together
Thoughts With Sharon LLC
Urban Sips
Vivayka Consulting LLC
WellSpace Health
Xtechs
RENEWING MEMBERS
JULY - SEPTEMBER 2025
Delta Print Group
Demas Law Group, P.C.
4Wall Entertainment, Inc
ABC Workforce
Adobe Advent Properties, Inc
All Construction Services, LLC
Aloha Counseling
Alpha Eagle Security Consultant Inc.
American Association of University
Women
Associated Resources
Automotive Service of Roseville
Avanti Body Banner Bank
BBSI
Ben's Barketplace - Pleasant Grove
Ben's Barketplace - West Roseville
BeyondWell Home Care
Buffalo Wild Wings
Bunn Prints
Campbell Taylor Washburn - An Accounting Corporation
Carollo Engineers, Inc.
Chick-fil-A - Blue Oaks
Child Advocates of Placer County
Circus Vargas
Danielle Briggs Consulting, Inc.
@the Grounds
Advanced Finishing Systems, Inc.
Alert 360
Bennett's Kitchen - Bar - Market
Breaking Phoenix Videography
California Apartment Association (CAA)
Digital Horizons IT Solutions
Edward Jones Financial AdvisorMichael Bandy
Ethan Wade Graphics
Fast & Fair Home Solutions - A
Mortgage-Free Life Agency
First Foundation Bank
FLAME - Female Leadership and Mentor Exchange
Fogler CPA Accountancy Firm
Fox Hill Financial & Insurance Services, Inc.
Freedom Point Master Association
Gilbert CPAs
Girl Scouts Heart of Central California
Golfland SunSplash Waterpark
Happy Dayz Vineyard
HOTWORX Roseville
Hummel Consulting
Huntington Learning Center RRGB
Impact Wealth Management
Inspired Real Estate Group Inc (DRE02151123)
Intech Mechanical, LLC
JR Conkey & Associates
Caporusso Communications
CAPTRUST
Community West Bank
CountryHouse Residence
DVS Appraisals, Inc.
FUSE3
Gerrity Group
Hearts Landing Ranch
First Citizens Bank
Advocates for Mentally Ill Housing
Allen Communications
Bender Insurance Solutions
Berry Redwood
Bertinis German Motors of Roseville
Chicago Fire
Designing Dreams Flooring & Remodeling-Folsom
Earl Consulting, LLC
Endicott Communications, Inc.
MEMBER SPOTLIGHT
Just Gluten Free, Inc
KAI Partners, Inc.
Lund Construction
Lush Balloons
Mandarin Orange Education
Foundary/Mandarin Festival
Masa Masa
McCarthy Building Companies, Inc.
McKean Family Law
MISI Community Solutions
MNJ Advisors Inc.
Moksa Barrel House
New Vintage Print
Nor Cal Emergency Medical
Training
NorCal Care Solutions
Nothing Bundt Cakes
Nugget Market - Blue Oaks
Oil Revo
One Balloon At A Time
Pacific Shredding Company
Panattoni Development Company
Parker’s Hot Dogs of Santa Cruz
Peak Demand Inc
Pedicord Wealth Management, LLC
Pioneer Community Energy
Placer County Sheriff Wayne Woo
Portal Pacific US
PremiumShotz
Pure Heart Staffing
Rancho Roble Vineyards
Robert Bosch Semiconductor LLC
Saxe Capital
SD IT Support
Sierra College Self Storage
Silver Wishes
Soft Play Parties
SOURCE Investments LLC
Stellar Ridge Vineyard
Taylor Builders, LLC
The Castle Vault
The Jen Advantage
The Officer's Club
Tri Pointe Homes
Triscapes Commercial Landscaping LLC
Truewood by Merrill Gardens
Twin Rocks Estate Winery
Valley Vision
Whitney Oaks Insurance Services Inc.
ZenBusiness
ASYST
Center Joint Unified School District
County of Placer Dos Coyotes Border Cafe
Eskaton Lodge - Granite Bay
Asia Bistro & Dim Sum Bar
All-Cal Insurance Agency
CLA (CliftonLarsonAllen LLP)
Corporate Design Group, Inc.
Fitness MD
Flame & Fire
Churrascaria Brazilian
Steakhouse
Flores & Associates Insurance Services
Frayji Design Group Inc
Holiday Inn Express Hotel & Suites
Johnson Ranch Management
Juice Plus+
Law Office of Jennifer M. Sullivan
Medina McKelvey LLP
Frank M. Booth Inc.
LP Consulting Engineers, Inc.
Mackay Sposito
Mike Martin Photography
Placer County Office of Education
Randy Peters Catering & Event
Center
Richards Painting
Gibson & Tuttle, A Law Corporation
JMC Homes
North State Building Industry Association
Herrig, Vogt & Hensley, LLP
Insights Counseling Group
Lost But Not Forgotten Ca
Mario's Adventures and Expeditions
Placer Veterans Stand Down
Q1227 Restaurant
Residence Inn Rocklin/Roseville
Milk Man Toner Company
Old Town Pizza
OneDigital
Placer County Auditor-Controller
Placer County Visitors Bureau
Raley's Corporate
Roseville Crime Stoppers
The Monk's Cellar
The Pool Managers
The Salvation Army
Upstream Administration
Western Health Advantage
Sacramento Business Journal
Seats and Stations, Inc.
Sisto CPA Group, Inc.
Smog 'N Go
Storage Direct
Sun City Roseville/Timber Creek
Taylor Road Self Storage
Westpark Communities
Pacific Gas & Electric Company
Roseville Public Cemetery District
Sierra College
Stand Up Placer
Rocklin Academy Family of Schools Safeway
Staples
Stratus Building Solutions
Summerfield of Roseville Memory Care
Well Quest of Granite Bay
Woodcreek Oaks AM/PM
Williams + Paddon Architects + Planners, Inc.
SPLASH! 2025 RECAP
On Saturday, September 13th, we hosted our 29th Annual SPLASH at the Roseville Aquatics Complex. This 21+ event showcased more than 60 local restaurants, wineries, and breweries, paired with live music and community spirit.
More than 1,200 attendees, from residents to regional business leaders, came out to celebrate Roseville’s thriving food and beverage scene. Guests enjoyed unlimited tastings, live entertainment by the Rod Stinson Band, and the chance to vote for their favorites in the coveted SPLASH! Best Of Awards.
We are excited to announce the winners of this year's awards:
• Best of Food: Masa Masa
• Best of Dessert: Salt & Straw
• Best of Décor: Old Town Pizza
• Best of Cocktail: Masa Masa
• Best of Beer: The Monk's Cellar
• Best of Wine: Satticus Cellars
Thank you to everyone who made SPLASH! 2025 a success!
-Maddi Zacher, Communications Manager
CONGRATS TO OUR 2025 PV AWARD WINNERS!
On October 17th, Placer Valley 2025 brought together hundreds of community and business leaders from across Placer County for a day of inspiration, innovation, and connection. One highlight of the summit was the Placer Valley Business Awards sponsored by CLA, where we proudly honored three outstanding leaders making a tremendous impact in our region.
Business Person of the Year
Tracie Denio, Denio's Farmers Market & Swap Meet
Young Professional of the Year
Damon Pridgeon, Pure Heart Staffing
Entrepreneur of the Year
Dawn Kinser, One Balloon at a Time
A heartfelt thank you to our Presenting Sponsor, Placer County, and our host, Bayside Church - Blue Oaks, for making this event possible. We can’t wait to see what these leaders and our community achieve in the year ahead.
-Maddi Zacher, Communications Manager
UPCOMING EVENTS
10/24 Econ. Gov. Meeting
8:00a.m. - 9:15a.m.
10/24 Business Bootcamp
9:00a.m. - 10:30a.m.
11/04 EDG
8:45a.m. - 10:15a.m.
11/04 Chamber Luncheon
11:30a.m. - 1:00p.m.
11/05 Happy Hour
4:30p.m. - 6:30p.m.
11/14 Ignite Offsite
11:30a.m. - 1:00p.m.
11/19 Chamber Orientation
8:30a.m. - 10:00a.m.
11/19 Joint Chamber Mixer
5:00p.m. - 7:00p.m.
11/21 Econ. Gov. Meeting
8:00a.m. - 9:15a.m.
11/25 Event Planning Roundtable
9:00a.m. - 10:00a.m.
12/02 EDG
8:45a.m. - 10:15a.m.
12/03 Happy Hour
4:30p.m. - 6:30p.m.
12/08 Non-Profit Roundtable
9:00a.m. - 10:00a.m.
12/11 Chamber Breakfast
7:30a.m. - 9:30a.m.
12/12 Ignite Coffee Chat
8:00a.m. - 9:30a.m.
12/15 Home Services Roundtable
9:00a.m. - 10:00a.m.
View More Events Here:
FEATURED AMBASSADOR
After attending my first breakfast, I quickly realized that becoming more involved with the Chamber was the best way to truly get to know the community I both work and live in, and I wanted to also support this community with that same enthusiasm and care.
My favorite part about being an Ambassador is getting to be an advocate for new and existing businesses in Roseville and the surrounding areas. I really enjoy meeting as many businesses as I can—not only to better understand how to connect them with the right resources, but also to learn their unique stories and celebrate their successes. And of course, if you’ve met the other Ambassadors and Chamber staff, you know it’s an incredibly supportive group—being alongside them at ribbon cuttings or events is always a great experience.
Outside of the Chamber, I am the Branch Manager with First Foundation Bank in Roseville. We are a community-focused bank that provides personalized financial solutions, from business and personal banking to commercial lending and wealth planning.
-Valdemar Sandoval III, First Foundation Bank
IGNITE CORNER: LOOKING AHEAD
Getting involved in a group like the Ignite Young Professionals can be a game changer for career growth and professional development at a young age. And it’s not just beneficial for the development of the young professionals who work for you, but for your business as well! Research has shown that young professionals value working for companies that invest in the community and care about the career development of their employees, leading to better employee retention and satisfaction. Additionally, encouraging your employees to engage with Ignite can be a form of succession planning, investing in your YP employees can secure a pipeline of motivated business leaders who will support and grow the local economy and your business. Who are the rising young leaders at your business? Encourage them to attend an upcoming Ignite event and get more involved with our region’s young professionals network.
It’s been a fun year serving as Chair of the Ignite Young Professionals and looking ahead to next year, I am excited for our Incoming Chair, Alex Becerra of SAFE Credit Union, and his leadership. Alex has a bold vision for 2026, focusing on connecting the Ignite Young Professionals with the Movers, Shakers, and Decision Makers of South Placer. Ignite is in for another great year, I hope to see you at an Ignite event soon!
- Emily Hoffman, 2025 Ignite Chair, Western Placer Waste Management Authority
SIERRA COLLEGE: INVESTING IN THE REGION'S FUTURE
Several years after area voters approved facilities bonds (Measure E) to modernize and improve its 1960s-era campus, construction work at Sierra College is in full swing.
Just this year, Sierra College unveiled a major renovation to its athletics building, started a modernization project of its applied technology center, and is nearing completion of a state-funded student housing project on campus for 350 students. The college also entered into a purchase agreement for 50 acres in Western Placer to build a new Regional Public Safety Training Center for police and fire training and continued talks with Sacramento State regarding facilities on the planned Placer Center that will serve both Sac State and Sierra College students.
“We are grateful for the community’s support to modernize, improve and expand our facilities so we can deliver the type of high-quality education and hands-on training programs people have come to expect from us,” said Superintendent/ President Willy Duncan. “These are not just investments in Sierra College, they are investments that are preparing people for good paying jobs and expanding our overall quality of life in Placer County.”
As it transforms its Rocklin campus, Sierra College is also increasing the work it is doing throughout the community through partnerships with educators, public agencies, local businesses and economic development organizations.
The college now has partnerships with 37 high schools to provide free, for-credit college courses for their students, taught by high school teachers on their campus. Through these dual enrollment programs, thousands of high school students are earning college credit, saving money, and getting early exposure to potential careers.
The college is also continuing its close partnership with industry to address workforce needs. These efforts range from a custom mechatronics training program for Bosch, an effort with the four major health systems to address a critical shortage for surgical technicians, and a joint effort with Roseville Chamber to grow cybersecurity careers.
"Our students and our community succeed when employers, educators, and community partners think and act as one team,” said Duncan. “With the community’s investment in modern facilities—from student housing to our Regional Public Safety Training Center—and partnerships with local industry and chambers, we’re preparing students with practical, high-value skills to step into good-paying jobs and strengthen the region’s economy."
- Submitted by Sierra College
RECYCLING REIMAGINED: PLACER'S ONE BIN WONDER
Making it all happen behind the scenes has been the Western Placer Waste Management Authority (WPWMA). Since 1978, the WPWMA has been creating solutions and transforming waste into a resource for our Member Agency communities of Placer County and the cities of Lincoln, Rocklin, and Roseville. In 1995, the WPWMA opened the original Materials Recovery Facility (MRF), a mixed-waste processing facility designed to recover valuable recyclables from the waste Placer County residents threw away. This facility always proved successful for our communities, in 2022, the MRF was named the largest recyclable-recovering facility in California.
In 2023, the WPWMA embarked on a multi-year, $120 million facilities improvements project that included building new composting facilities, a new Construction & Demolition recycling facility, and a new highdiversion Materials Recovery Facility. The new Materials Recovery Facility, which completed construction earlier this year, has been designed to recover more than 75% of the organic waste (food scraps and soiled paper products) for composting and triple the recycling rate of the original facility, meaning more material than ever will be recycled.
Additionally, Recycling Today just announced that WPWMA’s facility is the largest Materials Recovery Facility in North America, a testament to the value of mixed waste processing and the impressive growth of our region.
The new state-of-the-art Materials Recovery Facility is a marvel to see in action. Complete with AI-powered sorting equipment, robotics, and automation, all able to quickly adapt to shifting recycling markets, it means that Placer always stays ahead of the curve and can recycle more materials than most other regions.
Come see it in action for yourself! Learn more about our upcoming community events or register for a facility tour at WPWMA.ca.gov.
-Emily
Hoffman, Public Information Officer, WPWMA
