Q4

COMMERCEINSIGHT

Q4 2025

SIERRA COLLEGE: INVESTING IN THE REGION'S FUTURE

CEO MESSAGE Hello! I am honored to begin my journey as the new CEO of the Roseville Area Chamber of Commerce. Roseville is a thriving community full of innovation, growth, and collaboration, and I am excited to lead an organization that plays such an important role in connecting businesses, fostering partnerships, and supporting economic vitality.

Over the past few months, I’ve had the joy of being part of incredible events such as State of the City and Splash 2025, as well as the privilege of meeting extraordinary people across our community.

I’ve also had the opportunity to tour some of our region’s remarkable manufacturers, including PRIDE Industries, and to advance our Talent Pipeline Management employer collaboratives focused on finding solutions to workforce challenges. Each experience has reinforced the strength, creativity, and dedication that define Roseville and the surrounding region.

My goal as CEO is to continue building on this momentum by creating opportunities for businesses of all sizes to thrive, while ensuring the Chamber remains a trusted resource and convener. Together, we will work to champion local business, celebrate the unique strengths of Roseville, and ensure our community remains a place where people want to live, work, and grow.

I look forward to this exciting new chapter and to serving our members with energy, vision, and dedication.

With gratitude,

CHAMBER STAFF CEO & President

Director of Membership

Director of Finance & HR

Membership Retention Representative

Ananda Rochita

Amy Triplett

Event Manager Megan Wetzel

Communications Manager

Membership

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MEMBER SPOTLIGHT

13 INSIDE THE CHAMBER 17 COMMUNITY HIGHLIGHTS 20 PRESIDENT’S CIRCLE

Public Policy Coordinator Joey Tran

BOARD OF DIRECTORS OFFICERS Chair Ann Bouchard

Bouchard Communications Group

Chair-Elect Adrian Guerrero

Union Pacific Railroad

Secretary/Treasurer Kim Menzel

Kaiser Permanente, Roseville

VC Membership Services Lora Anguay SMUD

VC Economic & Gov’t Affairs Stephen Clark

Sacramento International Airport

VC of Community Development Ryan O'Keefe

Westpark Communities

BOARD Tony Bernasconi

Charlie Harrison

Sequoia Advisory Group

Kat Maudru

Breninger Consulting & Audio Archives

PRIDE Industries

Chelsea Carbahal

Fourscore Coffee Shop

The Raley's Company

Angelica Castro

Wise Villa Winery

Justin Curry

Luke Noland

Christopher Onstott Kronick Moskovitz Tiedemann & Girard

Tammy Powers

DJ Direct Entertainment Group & Edward Jones

Sutter Roseville Medical Center

Willy Duncan

Angie Simmons

Sierra College

Flores & Associates Insurance Services/eXp Realty

Commerce Insight

Membership Services Coordinator Valerie Luedke

Joe Flores

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Lucy Alvarez

Syed Abbas Development Coordinator Amanda Johnson

Dave Breninger

ECONOMIC & GOVERNMENT AFFAIRS

Carole Dittmer

Workforce Development Coordinator

Roseville Toyota

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Office Manager

Administrative Assistant

Wood Rodgers, Inc.

TABLE OF CONTENTS

Scott Otsuka

Maddi Zacher

Past President Vance Jones

Ananda Rochita President & CEO

Monica Goodpaster

Dignity Health

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WHY LOCAL BUSINESS VOICES MATTER

ECONOMIC & GOVERNMENT AFFAIRS

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lacer County is one of only 15 charter counties in California, operating under a charter that functions as the county’s governing framework, essentially a local constitution, defining structure, responsibilities, and essential duties. Every five years, the Charter Review Committee takes a fresh look at this document to make sure it still reflects the values, priorities, and realities of our communities.

The review process is about more than legal language—it’s about asking whether county government is serving people and businesses effectively. The committee studies the charter, identifies areas that may be outdated or unclear, and considers improvements that strengthen accountability, ethics, fiscal responsibility, and efficiency. Once potential updates are drafted, recommendations are forwarded to the Board of Supervisors, who decide whether they should go before the voters.

For Roseville businesses, this process is especially significant. Local business leaders know firsthand how policies influence growth, investment, and workforce opportunities. Input from the business community ensures that the county’s foundational document supports innovation and economic vitality while reflecting the needs of families and neighborhoods.

The charter may not make headlines, but it shapes how decisions are made, how resources are managed, and how government responds to the people it serves. By participating in this process, Roseville businesses have a chance to help strengthen the foundation of local governance and guide the future of Placer County.

I encourage you to learn more on the county website: https://www.placer.ca.gov/10386/Charter-Review-Committee Bonnie Gore represents the heart of Roseville and Dry Creek communities on the Placer County Board of Supervisors.

-Bonnie Gore, Placer County Supervisor, District 1

Commerce Insight

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BIZ CORNER

WE PROSPER TOGETHER IS INVESTING IN PLACER COUNTY

For more than 30 years, Valley Vision has been at the center of leading a shared vision for ensuring quality of life for everyone within California’s Capital Region. We were founded as a nonprofit civic leadership organization in 1994 by regional leaders focused on addressing an estimated loss of 80,000 jobs statewide due to the closing of several Air Force bases, including Mather and McClellan. From there, we’ve grown to nearly 20 staff working in a variety of different, but aligned, areas that include workforce development, food and agriculture, clean air, equitable economic development and much more.

Since 2022 we have facilitated an investment of $19M into the Capital region to advance inclusive economic growth through the We Prosper Together initiative, part of the statewide California Jobs First program. This program has brought about a cohesive and data-driven vision for equitable growth for the 8-county region, and in 2025, we were able to distribute $9 Million for 22 high-impact projects that help create living-wage jobs for families in Colusa, El Dorado, Nevada, Placer, Sacramento, Sutter, Yolo, and Yuba counties.

One of these projects is the “Greater Sacramento TPM Manufacturing Collaborative: Digital Tools Initiative” with the Roseville Area Chamber of Commerce, an effort to strengthen the local workforce through digital skills training and to boost precision manufacturing capability in Placer County and across the Capital Region. Other We Prosper Together-funded projects that are taking place fully or partially in Placer County include programs that enhance our talent pipeline for the biotech sector (led by Sacramento Employment Training Agency), support bi-lingual small business support in Tahoe (led by Tahoe Prosperity Center), advance sustainable food ecosystems (led by Sierra Commons), and more. You can learn more about these and other local projects at weprospertogether.org/catalystprojects.

Going forward, we are continuing to advance We Prosper Together’s Regional Plan, which is accelerating innovative strategies that address historic disinvestment and unlock regional potential, while advancing job creation, workforce equity, climate resilience, and community-rooted solutions.

To stay up-to-date with Valley Vision’s work on behalf of the Capital Region at valleyvision.org.

- Evan Schmidt, CEO of Valley Vision

QUARTERLY ADVOCACY HIGHLIGHTS

ECONOMIC & GOVERNMENT AFFAIRS

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his past quarter has been full of opportunities to elevate the voice of our business community, strengthen partnerships, and celebrate Roseville’s growth.

Here are some key moments:

Congressman Kevin Kiley Tax Roundtable – August 15th Together with the U.S. Chamber of Commerce and our valued member Harris & Bruno International, we hosted Congressman Kevin Kiley for a roundtable discussion with regional business leaders. The conversation highlighted tax provisions in the One Big Beautiful Bill Act and their impact on driving pro-growth policies for businesses.

Economic Development & Government Affairs Meeting – August 22nd Our August meeting featured an engaging legislative panel with Congressman Kevin Kiley and Senator Roger Niello, moderated by UCAN lobbyist Mark Smith. Key issues included the One Big Beautiful Bill, SB 84 (Right to Cure), reducing legal risks for small businesses, and future redistricting discussions.

State of the City – August 27th With more than 700 attendees, this year’s State of the City was our largest to date! Mayor Krista Bernasconi shared important updates with the community at Denio’s Farmers Market & Swap Meet, surrounded by Roseville’s rich history.

UCAN Legislative Day – August 27th As part of UCAN (United Chamber Advocacy Network), our Chamber visited the State Capitol alongside regional partners. We met with Senator Roger Niello, Assemblyman Joe Patterson, and legislative staff to advocate for bills and policies that matter most to our local businesses.

2025 Gubernatorial Forum – September 8th We joined community leaders at Sacramento State University for the 2025 Gubernatorial Forum, hosted by APAPA (Asian Pacific American Public Affairs). California’s leading gubernatorial candidates shared their priorities on public safety, education, and economic growth, giving attendees a direct look at the future of leadership in our state.

CalChamber Advocacy Academy Launch – September 26th The Roseville Chamber of Commerce participated in the first session of inaugural cohort of the CalChamber California Business Advocacy Academy. This six-month program brings together 30 chamber leaders statewide to sharpen advocacy strategies and expand our influence on state policy decisions.

- Joey Tran, Public Policy Coordinator

Commerce Insight

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AB Creative Solutions

CountryHouse Residence

Seniors Helping Seniors

Nick's Roasting Co.

F45 Training

California Health Advocates

Keaton's Child Cancer Alliance

Gold County Fair

Emmett Hayes Voice Studio KidsFirst

LeafFilter Gutter Protection

Pleasant Grove Self Storage

Bizlink Alliance Five Star Car Wash

Hops & Hogs

America Furniture Galleries

PremiumShotz LLC

reTreat

Caravan Uzbek Cuisine Halal

The Aura Kitchen & Bar

Super Duper Burgers

To schedule a ribbon cutting, email Support@RosevilleAreaChamber.com, or call 916-757-6883

COLLABORATION THAT TRANFORMS CHILDHOODS

MEMBER SPOTLIGHT

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he Alliance, led by Tiffany Loeffler, DPT, is making significant strides to prevent and heal childhood trauma in the Greater Sacramento Area. Established in 2016, this local nonprofit is uniting our community around vulnerable kids and families. Central to their success is The Alliance’s collaborative network of over 100 local organizations working together to serve foster, refugee and at-risk youth. The Alliance mobilizes the community to make a difference and equips people to support kids in trauma-informed ways, ensuring that children's needs are met with empathy and understanding.

Tiffany's leadership, fueled by her personal experiences as an adoptive mom, has been pivotal in uniting the community around this cause.

Recently, she was honored by the Sacramento Business Journal with two prestigious awards: Women Who Mean Business and Nonprofit People on the Move.

The Alliance is transforming lives and inspiring others to get involved, fostering a more supportive environment for Sacramento's children. To learn more visit www.defendingthecause.org.

-Tiffany Loeffler, DPT, Founder & Executive Director, The Alliance

SAC ICE: TRUSTED ICE EXPERT SINCE 1988

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ac Ice has been Sacramento’s leading ice machine specialist for over 30 years. Founded in 1988 and proudly employee-owned, we serve businesses throughout Sacramento, Modesto, Chico, Placerville, Fairfield, and every town in between.

We offer a full range of services, including preventive maintenance, diagnostics, repairs, installation, rentals, sales, and consulting. As a factory-authorized and preferred service provider for top manufacturers, our technicians are highly trained to deliver expert care and reliable results.

Our focus on education and proactive maintenance helps clients avoid costly breakdowns, maintain health inspection standards, and stay compliant with OSHA regulations. We work with you to understand your environment and recommend the best service plan for your needs.

Looking for a budget-friendly option? Our rental program offers a low upfront cost and includes free service, maintenance, and priority response.

Headquartered in Rocklin, Sac Ice is built on hiring smart, helpful people and turning them into true ice machine specialists. We're also committed to our community—recently donating ice to the Roseville Chamber of Commerce’s Splash event. Have questions about your ice machine? Give us a call, we’re here to help.

-Roger Snyder, Owner, Sac Ice Commerce Insight

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NEW MEMBERS JULY - SEPTEMBER 2025 2Nurses Training and Services 3 Strands Global Foundation 916 Marketing A1 Healthcare- Home Health and Hospice Aces Up Casino Parties Aflac - Rob Loa Aguilar Fence Alegria Destination and Events All American Junk Removal and Demo Allied Bail Bonds Arctic Elevation Roseville Arena Insurance Services Bay Area Life Skills Beyond Words Productions Bizlink Alliance Black Sheep Pest Protection, Inc. C12 Business Forums Cal Chamber Cal EPIC California Health Advocates California Renewable Energy Care Central Professionals LLC Chito Espigadera - Global Payments CMIT Solutions Folsom Community Wellness Insurance Solutions Conserva Irrigation of North Sacramento Dave & Buster's Desert Capital Management Group Destiny & Diva's Hot Dogs LLC DreamWorks Drone Light Shows Ellington Digital Ethan Allen Farmers Insurance - Gaeta Agency FCF General Contractor Grit and Glow Cleaning Hawi Sugar Plantation Inn Hot Mess Express Placer County

K.BAUZA LLC Kale's Junk & Trash Hauling Kingdom K-9s Inc Koinonia Family Services Komarchuk's Janitorial Kyla Bryant Consulting La Popular LeafFilter Gutter Protection Legaci Tomorrow Insurance & Financial Services Legend Vending Live Better Financial Lopez Construction & Remodel LRG Lending, Inc. Lunar Links Marie Shelley Laser & MedSpa Maxenus PM Mechanics Bank - Pleasant Grove Blvd.

Milagro AI Automations Militaryengagement.com LLC Mountain Mike's - West Roseville Movita Juice Bar Murray Family Funeral Chapel NC Business Group Nighthawk Inspections, LLC Nour Solar Nugget Market Granite Bay ParcelView Studio

Roseville Public Cemetery District

Care and Understanding

Serving Roseville & Surrounding Areas Since 1861

Paul Martin's American Grill Pedal Car Pizza Peter Holtz CPA Pinkberry Placer County Air Pollution Control District Pleasant Grove Community Church Pleasant Grove Self Storage - Industrial Avenue, Props Tree & Landscape, Inc. Prospero Wealth Advisors Purposeful Angels Home Care LLC Quality First Home Improvement Rana Dental Roger Linn RRUFF Healing Heroes S.Golub Insurance Services INC Sacred Studios Scoop Creative Co. SkyD AI Sprout & Vine HR Strategies Strategic Tax Solutions Strength In Numbers Symphonize Inc Tami Teel Designs, Inc. TBD Connects The Aura Kitchen and Bar The Travelling MD The Vintage Pour Therapeutic Journey Together Thoughts With Sharon LLC Urban Sips Vivayka Consulting LLC WellSpace Health Xtechs

RENEWING MEMBERS JULY - SEPTEMBER 2025 1 YEAR PLUS 4Wall Entertainment, Inc ABC Workforce Adobe Advent Properties, Inc All Construction Services, LLC Aloha Counseling Alpha Eagle Security Consultant Inc. American Association of University Women Associated Resources Automotive Service of Roseville Avanti Body Banner Bank BBSI Ben's Barketplace - Pleasant Grove Ben's Barketplace - West Roseville BeyondWell Home Care Buffalo Wild Wings Bunn Prints Campbell Taylor Washburn - An Accounting Corporation Carollo Engineers, Inc. Chick-fil-A - Blue Oaks Child Advocates of Placer County Circus Vargas Danielle Briggs Consulting, Inc.

5 YEARS PLUS @the Grounds Advanced Finishing Systems, Inc. Alert 360 Bennett's Kitchen - Bar - Market Breaking Phoenix Videography California Apartment Association (CAA)

10 YEARS PLUS Advocates for Mentally Ill Housing Allen Communications Bender Insurance Solutions Berry Redwood Bertinis German Motors of Roseville Chicago Fire Designing Dreams Flooring & Remodeling-Folsom Earl Consulting, LLC Endicott Communications, Inc.

MEMBER SPOTLIGHT

Delta Print Group Demas Law Group, P.C. Digital Horizons IT Solutions Edward Jones Financial Advisor Michael Bandy Ethan Wade Graphics Fast & Fair Home Solutions - A Mortgage-Free Life Agency First Foundation Bank FLAME - Female Leadership and Mentor Exchange Fogler CPA Accountancy Firm Fox Hill Financial & Insurance Services, Inc. Freedom Point Master Association Gilbert CPAs Girl Scouts Heart of Central California Golfland SunSplash Waterpark Happy Dayz Vineyard HOTWORX Roseville Hummel Consulting Huntington Learning Center RRGB Impact Wealth Management Inspired Real Estate Group Inc (DRE02151123) Intech Mechanical, LLC JR Conkey & Associates

Just Gluten Free, Inc KAI Partners, Inc. Lund Construction Lush Balloons Mandarin Orange Education Foundary/Mandarin Festival Masa Masa McCarthy Building Companies, Inc. McKean Family Law MISI Community Solutions MNJ Advisors Inc. Moksa Barrel House New Vintage Print Nor Cal Emergency Medical Training NorCal Care Solutions Nothing Bundt Cakes Nugget Market - Blue Oaks Oil Revo One Balloon At A Time Pacific Shredding Company Panattoni Development Company Parker’s Hot Dogs of Santa Cruz Peak Demand Inc Pedicord Wealth Management, LLC Pioneer Community Energy Placer County Sheriff Wayne Woo

Portal Pacific US PremiumShotz Pure Heart Staffing Rancho Roble Vineyards Robert Bosch Semiconductor LLC Saxe Capital SD IT Support Sierra College Self Storage Silver Wishes Soft Play Parties SOURCE Investments LLC Stellar Ridge Vineyard Taylor Builders, LLC The Castle Vault The Jen Advantage The Officer's Club Tri Pointe Homes Triscapes Commercial Landscaping LLC Truewood by Merrill Gardens Twin Rocks Estate Winery Valley Vision Whitney Oaks Insurance Services Inc. ZenBusiness

Caporusso Communications CAPTRUST Community West Bank CountryHouse Residence DVS Appraisals, Inc. FUSE3 Gerrity Group Hearts Landing Ranch

Herrig, Vogt & Hensley, LLP Insights Counseling Group Lost But Not Forgotten Ca Mario's Adventures and Expeditions Placer Veterans Stand Down Q1227 Restaurant Residence Inn Rocklin/Roseville

Rocklin Academy Family of Schools Safeway Staples Stratus Building Solutions Summerfield of Roseville Memory Care Well Quest of Granite Bay

First Citizens Bank Fitness MD Flame & Fire Churrascaria Brazilian Steakhouse Flores & Associates Insurance Services Frayji Design Group Inc Holiday Inn Express Hotel & Suites Johnson Ranch Management Juice Plus+ Law Office of Jennifer M. Sullivan Medina McKelvey LLP

Milk Man Toner Company Old Town Pizza OneDigital Placer County Auditor-Controller Placer County Visitors Bureau Raley's Corporate Roseville Crime Stoppers The Monk's Cellar The Pool Managers The Salvation Army Upstream Administration Western Health Advantage

Frank M. Booth Inc. LP Consulting Engineers, Inc. Mackay Sposito Mike Martin Photography Placer County Office of Education Randy Peters Catering & Event Center Richards Painting

Sacramento Business Journal Seats and Stations, Inc. Sisto CPA Group, Inc. Smog 'N Go Storage Direct Sun City Roseville/Timber Creek Taylor Road Self Storage Westpark Communities

Woodcreek Oaks AM/PM

Gibson & Tuttle, A Law Corporation JMC Homes North State Building Industry Association

Pacific Gas & Electric Company Roseville Public Cemetery District Sierra College Stand Up Placer

Williams + Paddon Architects + Planners, Inc.

20 YEARS PLUS AlphaGraphics ASYST Data Group Center Joint Unified School District County of Placer Dos Coyotes Border Cafe Eskaton Lodge - Granite Bay FAT'S Asia Bistro & Dim Sum Bar

30 YEARS PLUS All-Cal Insurance Agency CLA (CliftonLarsonAllen LLP) Corporate Design Group, Inc.

Commerce Insight

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SPLASH! 2025 RECAP

INSIDE THE CHAMBER

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n Saturday, September 13th, we hosted our 29th Annual SPLASH at the Roseville Aquatics Complex. This 21+ event showcased more than 60 local restaurants, wineries, and breweries, paired with live music and community spirit.

More than 1,200 attendees, from residents to regional business leaders, came out to celebrate Roseville’s thriving food and beverage scene. Guests enjoyed unlimited tastings, live entertainment by the Rod Stinson Band, and the chance to vote for their favorites in the coveted SPLASH! Best Of Awards.

We are excited to announce the winners of this year's awards: • • • • • •

Best of Food: Masa Masa Best of Dessert: Salt & Straw Best of Décor: Old Town Pizza Best of Cocktail: Masa Masa Best of Beer: The Monk's Cellar Best of Wine: Satticus Cellars

Thank you to everyone who made SPLASH! 2025 a success!

-Maddi Zacher, Communications Manager

CONGRATS TO OUR 2025 PV AWARD WINNERS!

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n October 17th, Placer Valley 2025 brought together hundreds of community and business leaders from across Placer County for a day of inspiration, innovation, and connection. One highlight of the summit was the Placer Valley Business Awards sponsored by CLA, where we proudly honored three outstanding leaders making a tremendous impact in our region.

Business Person of the Year Tracie Denio, Denio's Farmers Market & Swap Meet

Young Professional of the Year Damon Pridgeon, Pure Heart Staffing

Entrepreneur of the Year Dawn Kinser, One Balloon at a Time

A heartfelt thank you to our Presenting Sponsor, Placer County, and our host, Bayside Church - Blue Oaks, for making this event possible. We can’t wait to see what these leaders and our community achieve in the year ahead.

-Maddi Zacher, Communications Manager Commerce Insight

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UPCOMING EVENTS 10/24 Econ. Gov. Meeting 8:00a.m. - 9:15a.m.

10/24 Business Bootcamp 9:00a.m. - 10:30a.m.

11/04 EDG 8:45a.m. - 10:15a.m.

11/04 Chamber Luncheon 11:30a.m. - 1:00p.m.

11/05 Happy Hour 4:30p.m. - 6:30p.m.

11/14 Ignite Offsite 11:30a.m. - 1:00p.m.

11/19 Chamber Orientation 8:30a.m. - 10:00a.m.

11/19 Joint Chamber Mixer 5:00p.m. - 7:00p.m.

11/21 Econ. Gov. Meeting 8:00a.m. - 9:15a.m.

11/25 Event Planning Roundtable 9:00a.m. - 10:00a.m.

12/02 EDG 8:45a.m. - 10:15a.m.

12/03 Happy Hour 4:30p.m. - 6:30p.m.

12/08 Non-Profit Roundtable 9:00a.m. - 10:00a.m.

12/11 Chamber Breakfast 7:30a.m. - 9:30a.m.

12/12 Ignite Coffee Chat 8:00a.m. - 9:30a.m.

12/15 Home Services Roundtable 9:00a.m. - 10:00a.m.

View More Events Here:

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Commerce Insight

FEATURED AMBASSADOR

INSIDE THE CHAMBER

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fter attending my first breakfast, I quickly realized that becoming more involved with the Chamber was the best way to truly get to know the community I both work and live in, and I wanted to also support this community with that same enthusiasm and care.

My favorite part about being an Ambassador is getting to be an advocate for new and existing businesses in Roseville and the surrounding areas. I really enjoy meeting as many businesses as I can—not only to better understand how to connect them with the right resources, but also to learn their unique stories and celebrate their successes. And of course, if you’ve met the other Ambassadors and Chamber staff, you know it’s an incredibly supportive group—being alongside them at ribbon cuttings or events is always a great experience.

Outside of the Chamber, I am the Branch Manager with First Foundation Bank in Roseville.

We are a community-focused bank that provides personalized financial solutions, from business and personal banking to commercial lending and wealth planning.

-Valdemar Sandoval III, First Foundation Bank

IGNITE CORNER: LOOKING AHEAD Getting involved in a group like the Ignite Young Professionals can be a game changer for career growth and professional development at a young age. And it’s not just beneficial for the development of the young professionals who work for you, but for your business as well! Research has shown that young professionals value working for companies that invest in the community and care about the career development of their employees, leading to better employee retention and satisfaction.

Additionally, encouraging your employees to engage with Ignite can be a form of succession planning, investing in your YP employees can secure a pipeline of motivated business leaders who will support and grow the local economy and your business. Who are the rising young leaders at your business? Encourage them to attend an upcoming Ignite event and get more involved with our region’s young professionals network.

It’s been a fun year serving as Chair of the Ignite Young Professionals and looking ahead to next year, I am excited for our Incoming Chair, Alex Becerra of SAFE Credit Union, and his leadership. Alex has a bold vision for 2026, focusing on connecting the Ignite Young Professionals with the Movers, Shakers, and Decision Makers of South Placer. Ignite is in for another great year, I hope to see you at an Ignite event soon!

- Emily Hoffman, 2025 Ignite Chair, Western Placer Waste Management Authority

Commerce Insight

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SIERRA COLLEGE: INVESTING IN THE REGION'S FUTURE

COMMUNITY HIGHLIGHTS

S

everal years after area voters approved facilities bonds (Measure E) to modernize and improve its 1960s-era campus, construction work at Sierra College is in full swing.

Just this year, Sierra College unveiled a major renovation to its athletics building, started a modernization project of its applied technology center, and is nearing completion of a state-funded student housing project on campus for 350 students. The college also entered into a purchase agreement for 50 acres in Western Placer to build a new Regional Public Safety Training Center for police and fire training and continued talks with Sacramento State regarding facilities on the planned Placer Center that will serve both Sac State and Sierra College students.

“We are grateful for the community’s support to modernize, improve and expand our facilities so we can deliver the type of high-quality education and hands-on training programs people have come to expect from us,” said Superintendent/ President Willy Duncan. “These are not just investments in Sierra College, they are investments that are preparing people for good paying jobs and expanding our overall quality of life in Placer County.”

As it transforms its Rocklin campus, Sierra College is also increasing the work it is doing throughout the community through partnerships with educators, public agencies, local businesses and economic development organizations.

The college now has partnerships with 37 high schools to provide free, for-credit college courses for their students, taught by high school teachers on their campus. Through these dual enrollment programs, thousands of high school students are earning college credit, saving money, and getting early exposure to potential careers.

The college is also continuing its close partnership with industry to address workforce needs. These efforts range from a custom mechatronics training program for Bosch, an effort with the four major health systems to address a critical shortage for surgical technicians, and a joint effort with Roseville Chamber to grow cybersecurity careers.

"Our students and our community succeed when employers, educators, and community partners think and act as one team,” said Duncan. “With the community’s investment in modern facilities—from student housing to our Regional Public Safety Training Center—and partnerships with local industry and chambers, we’re preparing students with practical, high-value skills to step into good-paying jobs and strengthen the region’s economy."

- Submitted by Sierra College Commerce Insight

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RECYCLING REIMAGINED: PLACER'S ONE BIN WONDER

COMMUNITY HIGHLIGHTS

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aking it all happen behind the scenes has been the Western Placer Waste Management Authority (WPWMA). Since 1978, the WPWMA has been creating solutions and transforming waste into a resource for our Member Agency communities of Placer County and the cities of Lincoln, Rocklin, and Roseville. In 1995, the WPWMA opened the original Materials Recovery Facility (MRF), a mixed-waste processing facility designed to recover valuable recyclables from the waste Placer County residents threw away. This facility always proved successful for our communities, in 2022, the MRF was named the largest recyclable-recovering facility in California.

In 2023, the WPWMA embarked on a multi-year, $120 million facilities improvements project that included building new composting facilities, a new Construction & Demolition recycling facility, and a new highdiversion Materials Recovery Facility. The new Materials Recovery Facility, which completed construction earlier this year, has been designed to recover more than 75% of the organic waste (food scraps and soiled paper products) for composting and triple the recycling rate of the original facility, meaning more material than ever will be recycled.

Additionally, Recycling Today just announced that WPWMA’s facility is the largest Materials Recovery Facility in North America, a testament to the value of mixed waste processing and the impressive growth of our region.

The new state-of-the-art Materials Recovery Facility is a marvel to see in action.

Complete with AI-powered sorting equipment, robotics, and automation, all able to quickly adapt to shifting recycling markets, it means that Placer always stays ahead of the curve and can recycle more materials than most other regions.

Come see it in action for yourself! Learn more about our upcoming community events or register for a facility tour at WPWMA.ca.gov.

-Emily Hoffman, Public Information Officer, WPWMA

Commerce Insight

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Roseville Area Chamber of Commerce 650 Douglas Blvd.

Roseville, CA 95678 ELECTRONIC SERVICE REQUESTED

NON-PROFIT US POSTAGE PAID PERMIT #470 SANTA ROSA CA

PRESIDENT’S CIRCLE 2025 S I G N AT U R E L E V E L

T I TA N I U M L E V E L

S I LV E R L E V E L

BRONZE LEVEL

ADVERTISE WITH US! Learn more about cost effective advertising opportunities only available to Chamber Members.

Monica Goodpaster monica@rosevilleareachamber.com or 916-757-6881

P L AT I N U M L E V E L