Marketing technology
keynotes The MTEX Expo is back with yet another leading lineup of brands and speakers, with this year’s roster ready to take the show by storm, delivering the key information and insights you need into the changing digital and technological landscape.
Our speakers will give you a glimpse into the technologies set to make their way into the mainstream in the 20s as well as show you how to fully utilise the ones that are already at your disposal, ensuring you are fully prepared for what lies ahead!
The MarTech space as we know it is at the brink of massive change, with technologies such as AI, Blockchain, 5G and more creating new opportunities for us and transforming the way we work.
This a great opportunity to discover all the insights you need to transform your marketing operations, so make sure you grab a seat, bring a notepad, sit back, relax and enjoy the show!
Pater Watson Suvish Viswanathan Managing Director
Head of Marketing - UK and Europe
CEO
DISTRACT
ZOHO CORPORATION
COGNISM
B2B Scaled Intelligence
Marketing tech that scales
Turn your ideal customer profile into a repeatable revenue model for your business
Through this session, we aim to highlight some of the key things missed by B2B digital marketers in their Facebook marketing strategies. The seminar will identify ways businesses can increase the sophistication of their marketing on Facebook, highlighting models, research and tools that can be utilised to improve the efficiency of their campaigns. We will also examine Facebook’s role in an omni-channel mix, and how the platform can be utilised to amplify B2B campaigns alongside other digital channels.
KEYNOTE SPEAKER
18
James Isilay
The marketing technology landscape is evolving fast, with thousands of tools supporting daily marketing operations. How do you evaluate the right set of marketing tools that will scale with your business needs? What are the necessary orchestration flows to consider? Will they ensure a seamless flow of data between teams? How can marketing automation be designed around privacy at its core? Find answers to several such questions that will help you build a scale-free MarTech stack for your business.
KEYNOTE SPEAKER
It’s one thing defining your ideal customer profile, but how do you turn that information into revenue? In this seminar, James Isilay, CEO at Cognism will look at how you create your ideal customer profile, discover your total addressable market and create the perfect target audience. James will then discuss how can use this information, to create a repeatable revenue model for your business.
KEYNOTE SPEAKER
