MTEX keynotes

Marketing technology keynotes

The MTEX Expo is back with yet another leading lineup of brands and speakers, with this year’s roster ready to take the show by storm, delivering the key information and insights you need into the changing digital and technological landscape.

The MarTech space as we know it is at the brink of massive change, with technologies such as AI, Blockchain, 5G and more creating new opportunities for us and transforming the way we work.

Our speakers will give you a glimpse into the technologies set to make their way into the mainstream in the 20s as well as show you how to fully utilise the ones that are already at your disposal, ensuring you are fully prepared for what lies ahead!

This a great opportunity to discover all the insights you need to transform your marketing operations, so make sure you grab a seat, bring a notepad, sit back, relax and enjoy the show!

Pater Watson Managing Director DISTRACT

Suvish Viswanathan Head of Marketing - UK and Europe ZOHO CORPORATION

James Isilay CEO COGNISM

Through this session, we aim to highlight some of the key things missed by B2B digital marketers in their Facebook marketing strategies. B2B Scaled Intelligence

The seminar will identify ways businesses can increase the sophistication of their marketing on Facebook, highlighting models, research and tools that can be utilised to improve the efficiency of their campaigns.

We will also examine Facebook’s role in an omni-channel mix, and how the platform can be utilised to amplify B2B campaigns alongside other digital channels. The marketing technology landscape is evolving fast, with thousands of tools supporting daily marketing operations. How do you evaluate the right set of marketing tools that will scale with your business needs? What are the necessary orchestration flows to consider? Will they ensure a seamless flow of data between teams? How can marketing automation be designed around privacy at its core? Find answers to several such questions that will help you build a scale-free MarTech stack for your business. Marketing tech that scales

It’s one thing defining your ideal customer profile, but how do you turn that information into revenue? Turn your ideal customer profile into a repeatable revenue model for your business

In this seminar, James Isilay, CEO at Cognism will look at how you create your ideal customer profile, discover your total addressable market and create the perfect target audience. James will then discuss how can use this information, to create a repeatable revenue model for your business.

George Morris Partner Manager FACEBOOK

Through this session, we aim to highlight some of the key things missed by B2B digital marketers in their Facebook marketing strategies. B2B Scaled Intelligence

The seminar will identify ways businesses can increase the sophistication of their marketing on Facebook, highlighting models, research and tools that can be utilised to improve the efficiency of their campaigns.

We will also examine Facebook’s role in an omni-channel mix, and how the platform can be utilised to amplify B2B campaigns alongside other digital channels.

KEYNOTE SPEAKER

Dave Chaffey Co-Founder SMART INSIGHTS

What’s New in B2B Marketing?

Sophie Sarin Account Director MICROSOFT

As the world continues to become more diverse, inclusion is more critical to every brand and organization across the globe. Over 1 billion people have disabilities around the world, with many not being visible to the human eye. If a true representation of ALL people are included at the beginning of any project or idea, how different would this world look? What new industries, new art, and world-changing inventions would individuals and communities dream up, that could transform lives and living conditions? Sophie Sarin, Account Director, Microsoft Advertsing will share our view on how to shift gears to include everyone’s varying thoughts and opinions in your business and life and how to make diversity and inclusion real for your business. Marketing for everyone.

KEYNOTE SPEAKER

Nigel Bridges CEO BEACON

“Does the world of digital marketing and advertising sometimes feels like the Wild West? Who can you trust? Are they who or what they say they are? Do they tell the truth? The Good, the Bad, and the Simply Fraudulent!

Nigel Bridges discusses the need for greater honesty and transparency in online advertising. He shares his forthright views on the real impact and cost of fraud and bots, a reliance on inaccurate metrics, and the growing lack of trust that ensues. Learn to recognise the pitfalls and base your future marketing spending on actionable data insights that you can trust.”

KEYNOTE SPEAKER

Learn about the latest digital marketing tools and techniques to give you and your business an edge in 2020 and beyond.

Digital marketing strategist and author of Digital Marketing Excellence, Dr Dave Chaffey will present tools, techniques and research conducted with the B2B Marketing Expo to benchmark marketing effectiveness.

Save money, time and trees. Electronically sign, prepare, act on, and manage agreements to deliver great experiences for your customers and employees.

Kenda Macdonald CEO and Prime Ninja AUTOMATION NINJAS

Developments in neuroscience have given us a deeper understanding of how buyers make purchase decisions. Best selling author and award winning CEO of a global digital agency, Kenda Macdonald will show you how to combine this knowledge with powerful marketing automation to create your ideal customer journey to drive lead engagement and customer lifetime value. Using neuroscience and buyer psychology for super-effective marketing automation

Mikael da Costa LEADOO MARKETING TECHNOLOGIES

Many companies spend a good part of their marketing budget in attracting traffic and producing interesting content but lack the ability to turn that traffic into leads. How to transform your website into a sales machine?

The reason why traditional lead generation doesn’t work is that 90% of your website visitors brought in with marketing are passive and you need to activate them before you can convert them. Want to learn how it can be done and how to get rid of “marketing waste”?

PANEL SESSION GET THERE EARLY!

James Alty Managing Director APTECO

James will show how the latest in marketing dashboard technology can be used to present powerful data analytics and customer insight. He will show the benefits of being able to interact with your customer analytics resources and also make them accessible to the stakeholders in your business. He will show how smart data visualisation and interaction enables you to drive marketing campaign actions directly from insight. James will conclude with 10 top techniques you can apply to your marketing dashboards to communicate success with your colleagues. Transform your data insights into action today! How to use marketing dashboards to drive your campaign actions

Gordon Glenister (host) BCMA

Jess Markwood The Fifth

Rob Eades Lean Student Chef

Jess Last & Charlie Wild The Travel Project

Rich Keith Fourth Floor Creative

Influencer marketing is currently the fastest growing advertising medium, and in this panel session led by Gordon Glenister, Global Head of Influencer Marketing at the BCMA, you will find out why! Gordon will be joined by content gurus from The Fifth, Fourth Floor Creative, Lean Student Chef and The Travel Project, so don’t miss out! #Influencer Marketing Rocks Panel Session