7 minute read
B2B keynotes
Since the B2B Marketing Expo was founded, we’ve consistently raised the bar by bringing you the finest keynote lineups imaginable - and this year is no different!
With an overwhelming depth of experience behind them, these marketing experts will be sharing their secrets to running wildly successful marketing campaigns, as well as preparing you for the future of the marketing industry in the next decade. Covering everything from the technologies shaping the industry, to the niche strategies you can use to transform your approach - seeing our keynote speakers is an unmissable opportunity for those looking to take their marketing efforts to the next level!
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Mark Wright DIRECTOR CLIMB ONLINE & THE APPRENTICE WINNER
Learn how to scale your business through digital marketing, master lead generation and understand the leading trends to enable you to stay ahead of competition in 2020 and beyond. How To Elevate & Scale your Business Growth Through Digital Marketing
Mark Taylor CEO ESALES HUB
Discover how Europcar, British Gas and RED Driving School have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads. Double your sales from Google by using Artificial Intelligence
Google’s data confirms that over 70% of sales leads are generated through inbound phone calls – find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation.
Despites the globalization of everything, consumers have come to expect more relevant and targeted messaging than ever before – this creates a challenge for marketers launching campaigns simultaneously in markets around the world. Translation alone doesn’t cut it and cultural missteps, amplified across social media, have caused immense harm to some big-name brands in the past year. In this session, Marianne Bunton, Director of Enterprise Product Marketing at Shutterstock, addresses the challenges of creating authentics localized campaign at scale. Actionable takeaways include how to scale content across multiple countries, case studies on brands who are nailing localization, and a checklist of factors to consider when localizing your campaign. The Secrets to Localizing Global Campaigns at Scale: Faking It till You Make It
Kirsty Dawe Managing Director WEBEO
Gordon Glenister Founder GORDONGLENISTER.COM
Eimear Hughes B2B Client Partner TWITTER
As B2B marketers we all understand the power of personalisation and with 88% of us saying our clients expect a personalised experience how big is the gap between expectation and reality? Personalisation is eutopia but maximising the relevance of our campaigns today can build a powerful bridge between generic and true one to one, after all what can we truly “personalise” in B2B at scale before we know our customer well? In this session we’ll go back to basics on the power of making every touchpoint as relevant as possible from the first communication, driving the right prospects into the funnel more effectively by showing them you understand who they are. Relevance Rules – Supercharging Your Connection with Your Audience from the First Communication
KEYNOTE SPEAKER
Darryl Praill CMO VANILLASOFT
This lively session will explore a number of different membership formats which will help you consider why membership could work for you. Membership – How a Membership Model will Generate More Engagement, More Income and More Clients for You
There will be loads of great tips and case studies for those already running membership schemes to help engage your audience more.
KEYNOTE SPEAKER
Twitter’s purpose has always been to serve the public conversation and we believe that the conversations happening with B2B on our service are key to driving progressive change between industry and companies globally. Connecting Conversations
Twitter’s 2020 focus will be to launch an ABM solution which will allow companies to finally connect with their valued customer on our service; and put them at the heart of product and industry trends across the platform.
KEYNOTE SPEAKER
Ever gotten a bad sales email? I mean really bad. The type of bad where the message cannot be ignored, deleted, unsubscribed from, or even shuffled into the spam folder - you can’t get rid of them, and you don’t want to hear from that sender again. We often talk about how to do things right in marketing and sales. However, to do things right, you need to have a very clear understanding of what you’re doing wrong. Join VanillaSoft CMO Darryl Praill for a frank discussion on email - where we go wrong, and what we can do to make things right again! Sh**ty Sales Emails – Are You A Repeat Offender? When it comes to social selling, a lot of the talk out there revolves around leveraging LinkedIn. It’s a logical fit — business-centric, and lots of professional conversations going on. However, a lot of people are making a lot of mistakes on LinkedIn, and it is impacting their success. Join Darryl Praill, CMO at VanillaSoft, as he explains how he determines which people he responds to when he gets pitched on LinkedIn, and which ones he completely ignores. Social Selling on LinkedIn – What Your Mother Didn’t Tell You
INFORMATION CORRECT AT TIME OF PRINT
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Richard Simpson Commercial Director BULKSMS.COM
Learn where text messaging fits in the customer journey and how to effectively integrate texting into your engagement strategies. Text Messaging & Customer Engagement: How to get it right!
We’ll share examples of how our customers have successfully used text to improve their business processes and take you through practical ways that’ll help you do the same.
Dipak Vadera LEADFEEDER
Making B2B Prospecting Great Again!
In B2B, buying has changed yet most companies are still hung up on “old school” sales practices that no longer make the cut in this day and age.
This seminar will reveal how you can identify real business leads using only your website data and how to then find, connect with, understand, and nurture sales prospects using social media. Come along to learn how to take your sales game to the next level!
Niels Bouwman CEO and Founder LYTHO
3 Key Takeaways: The importance of maintaining brand integrity & consistency. Maximizing your people’s talents is key. How to maximize your ROI with a DAM solution Your brand foundation: a consistent brand experience across channels How to manage all your digital assets within your scattered ecosystem?
KEYNOTE SPEAKER
Fabio De Bernardi Country Manager ADVERITY
Moving from manual data wrangling to an automated augmented analytics state of mind
It’s 2020, the year the IIA predicted businesses using data will see $430 billion in productivity benefits over competitors who are not.
But this is easier said than done, especially with organisations relying on data scientists being able to wrangle data, analyse it - often without an understanding of the business - visualise it, and present it to a non-data audience.
Neill Murphy LEAD FORENSICS
The future of lead generation: everything you need to know
Generating leads is a pain-point for B2B businesses everywhere. To keep your sales funnel topped, prospecting needs to be ongoing. But, how can B2B professionals overcome common lead generation challenges? What are the best tactics for generating new business opportunities? And, how can we maximize our websites, online presence and MarTech stack to yield the best results? In this seminar, Neill Murphy, Enterprise Sales Manager at Lead Forensics, explains everything you need to know about B2B lead generation in 2020. Join us to transform your funnel, supercharge your pipeline and bring your lead generation strategy up to speed.
