B2B & MTEX Show Preview 2020

DATES

DISCOVER THE L ATES T MARKETIN G TECHNOLO GY SOLUTIONS

HUNDREDS OF LEADING KEYNOTES AND INFORMATIVE SEMINARS

SHARPEN YOUR TOOLS AT EXPERT LED MASTERCL ASSES

2020 / LONDON

EUROPE’S LEADING MARKETING EVENT EVENT PREVIEW GET THE 2020 STRATEGIES TAKING B2B MARKETERS TO NEW HEIGHTS

EXPERT DISCUSSIONS AT LIVE PANEL DEBATES

HUNDREDS G OF LEADIN S EXHIBITOR

SPONSORED BY:

RUNNING ALONGSIDE:

SALES INNOVATION E X P O 2 0 2 0

Ready for Europe’s Leading Marketing Event to return? As we enter a new decade, 2020 brings with it new tools, techniques and strategies in the world of B2B Marketing. Now is the time to take charge with industry leading marketing strategies!

Your free ticket will provide you with unparalleled access to the Marketing Technology Expo and Sales Innovation Expo - meaning that you can gain a deeper understanding of martech and how automation can assist your marketing strategy!

This fantastic show promises to be even bigger and better this year as we bring you two unmissable days of advice and invaluable marketing insights from the industry’s brightest professionals at London’s ExCeL! You’re staying ahead of the curve by joining us on the 25th & 26th March to delve into the latest trends, techniques and predictions for the future of B2B marketing!

Welcome to the B2B Marketing Expo, 2020!

This year we have grown exponentially, meaning that we’re bringing you even more of the industry’s leading suppliers! We’ll see the likes of Microsoft, Twitter, Facebook and Shutterstock take to the stage to bring you their indispensable knowledge and wisdom, whilst providing you with a wealth of incredible networking opportunities.

Follow rketingEx @B2BMa how for LIVE s updates!

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04. B2B keynotes 08. highlights 10. B2B themes 12. masterclasses 16. MTEX 18. MTEX keynotes 22. MTEX themes 23. awards 24. exhibitors 26. floorplan 3

Since the B2B Marketing Expo was founded, we’ve consistently raised the bar by bringing you the finest keynote lineups imaginable - and this year is no different!

With an overwhelming depth of experience behind them, these marketing experts will be sharing their secrets to running wildly successful marketing campaigns, as well as preparing you for the future of the marketing industry in the next decade.

Covering everything from the technologies shaping the industry, to the niche strategies you can use to transform your approach - seeing our keynote speakers is an unmissable opportunity for those looking to take their marketing efforts to the next level!

Marianne Bunton Director of Enterprise Product Marketing

SHUTTERSTOCK

Mark Taylor CEO

Mark Wright

ESALES HUB

DIRECTOR

CLIMB ONLINE & THE APPRENTICE WINNER

How To Elevate & Scale your Business Growth Through Digital Marketing Learn how to scale your business through digital marketing, master lead generation and understand the leading trends to enable you to stay ahead of competition in 2020 and beyond.

KEYNOTE SPEAKER

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Double your sales from Google by using Artificial Intelligence Discover how Europcar, British Gas and RED Driving School have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads. Google’s data confirms that over 70% of sales leads are generated through inbound phone calls – find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation.

KEYNOTE SPEAKER

The Secrets to Localizing Global Campaigns at Scale: Faking It till You Make It Despites the globalization of everything, consumers have come to expect more relevant and targeted messaging than ever before – this creates a challenge for marketers launching campaigns simultaneously in markets around the world. Translation alone doesn’t cut it and cultural missteps, amplified across social media, have caused immense harm to some big-name brands in the past year. In this session, Marianne Bunton, Director of Enterprise Product Marketing at Shutterstock, addresses the challenges of creating authentics localized campaign at scale. Actionable takeaways include how to scale content across multiple countries, case studies on brands who are nailing localization, and a checklist of factors to consider when localizing your campaign.

KEYNOTE SPEAKER

Kirsty Dawe

Gordon Glenister

Eimear Hughes

Managing Director

Founder

B2B Client Partner

WEBEO

GORDONGLENISTER.COM

TWITTER

Relevance Rules – Supercharging Your Connection with Your Audience from the First Communication

Membership – How a Membership Model will Generate More Engagement, More Income and More Clients for You

Connecting Conversations

As B2B marketers we all understand the power of personalisation and with 88% of us saying our clients expect a personalised experience how big is the gap between expectation and reality? Personalisation is eutopia but maximising the relevance of our campaigns today can build a powerful bridge between generic and true one to one, after all what can we truly “personalise” in B2B at scale before we know our customer well? In this session we’ll go back to basics on the power of making every touchpoint as relevant as possible from the first communication, driving the right prospects into the funnel more effectively by showing them you understand who they are.

KEYNOTE SPEAKER

This lively session will explore a number of different membership formats which will help you consider why membership could work for you.

There will be loads of great tips and case studies for those already running membership schemes to help engage your audience more.

Twitter’s purpose has always been to serve the public conversation and we believe that the conversations happening with B2B on our service are key to driving progressive change between industry and companies globally.

Twitter’s 2020 focus will be to launch an ABM solution which will allow companies to finally connect with their valued customer on our service; and put them at the heart of product and industry trends across the platform.

KEYNOTE SPEAKER

KEYNOTE SPEAKER

Social Selling on LinkedIn – What Your Mother Didn’t Tell You

Sh**ty Sales Emails – Are You A Repeat Offender?

Ever gotten a bad sales email? I mean really When it comes to social selling, a lot of the bad. The type of bad where the message talk out there revolves around leveraging cannot be ignored, deleted, unsubscribed LinkedIn. It’s a logical fit — business-centric, from, or even shuffled into the spam folder and lots of professional conversations going INFORMATION CORRECT AT TIME OF PRINT - you can’t get rid of them, and you don’t on. However, a lot of people are making want to hear from that sender again. We a lot of mistakes on LinkedIn, and it is often talk about how to do things right impacting their success. in marketing and sales. However, to do Join Darryl Praill, CMO at VanillaSoft, as he things right, you need to have a very clear explains how he determines which people understanding of what you’re doing wrong. he responds to when he gets pitched on Join VanillaSoft CMO Darryl Praill for a frank LinkedIn, and which ones he completely discussion on email - where we go wrong, ignores. and what we can do to make things right again!

Darryl Praill

KEYNOTE SPEAKER

KEYNOTE SPEAKER

CMO

VANILLASOFT

INFORMATION CORRECT AT TIME OF PRINT

SEE WEBSITE FOR FULL AGENDA 5

Richard Simpson

Dipak Vadera

Niels Bouwman

Commercial Director BULKSMS.COM

LEADFEEDER

CEO and Founder LYTHO

Making B2B Prospecting Great Again!

Text Messaging & Customer Engagement: How to get it right!

In B2B, buying has changed yet most companies are still hung up on “old school” sales practices that no longer make the cut in this day and age.

Learn where text messaging fits in the customer journey and how to effectively integrate texting into your engagement strategies.

This seminar will reveal how you can identify real business leads using only your website data and how to then find, connect with, understand, and nurture sales prospects using social media. Come along to learn how to take your sales game to the next level!

We’ll share examples of how our customers have successfully used text to improve their business processes and take you through practical ways that’ll help you do the same.

Your brand foundation: a consistent brand experience across channels How to manage all your digital assets within your scattered ecosystem?

3 Key Takeaways: The importance of maintaining brand integrity & consistency.

Maximizing your people’s talents is key. How to maximize your ROI with a DAM solution

KEYNOTE SPEAKER

Fabio De Bernardi Country Manager

ADVERITY Moving from manual data wrangling to an automated augmented analytics state of mind

Neill Murphy LEAD FORENSICS

The future of lead generation: everything you need to know INFORMATION CORRECT AT TIME OF PRINT

It’s 2020, the year the IIA predicted businesses using data will see $430 billion in productivity benefits over competitors who are not.

But this is easier said than done, especially with organisations relying on data scientists being able to wrangle data, analyse it - often without an understanding of the business - visualise it, and present it to a non-data audience.

Generating leads is a pain-point for B2B businesses everywhere. To keep your sales funnel topped, prospecting needs to be ongoing. But, how can B2B professionals overcome common lead generation challenges? What are the best tactics for generating new business opportunities? And, how can we maximize our websites, online presence and MarTech stack to yield the best results? In this seminar, Neill Murphy, Enterprise Sales Manager at Lead Forensics, explains everything you need to know about B2B lead generation in 2020. Join us to transform your funnel, supercharge your pipeline and bring your lead generation strategy up to speed.

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B2B Marketing & Mtex

highlights networ king area

With th ousa our Netw nds of industry professio orking A nals atte rea prov like-min nding th ides am ded ind ple opp ividuals, ortunitie e show, sh a re beneficia long-last s to mee ing busi t ness rela l advice and cre ate tionship s.

VIP lounge

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masterclasses

Discover the latest solutions to the pro blems facing marke today and gain be ters neficial hands-on advice from this ful ly interactive experie nce!

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live awards ceremony panel sessions

Recognising the innova tors pushing the boundaries of marke ting, join us in celebrating those wh o have made an outstanding impact on the future of the industry.

Leading experts will debate the most pressing issues in the world of marketing today, giving audience members a unique opportunity to participate and ask questions directly to the panel members.

keynote & seminar theatres dge to g your knowle From expandin speaker r ou and advice, gaining first-h ggest bi e th of e som lineups boast ul B2B sf es hind succ masterminds be in the u yo t in po to ady Marketing, re right direction.

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B2B Marketing

topics & themes 2020 TRENDS How can you get the most out of your marketing in 2020? We’ll show you what’ll be hot over the next 12 months so you can fully capitalise on the opportunities available to you.

SOCIAL MEDIA MARKETING

INFLUENCER MARKETING

Get the inside scoop on how to use all the new and familiar social tools your advantage in 2020.

Learn how to identify, pick out and manage your influencer marketing campaigns in what is still a relatively unknown industry!

OFFLINE MARKETING

DATA & ANALYTICS

We’ll show you how you can use this often forgotten marketing channel to deliver excellent results and ROI.

We’ll show you how to use data to leverage better insights and make even more informed marketing decisions.

FUTURE OF MARTECH What does the future hold in store for marketers? Explore new technologies on the horizon such AI, AR, VR, Voice and more!

GDPR

LEAD GENERATION

Marketers need to be aware of how to navigate new GDPR rules, that’s why we’ve made sure you’ll gain access to all the information you need.

Generating leads as key for B2B marketers - so what tools are there at your disposal to generate leads for your business?

VIDEO DIGITAL With digital marketing constantly changing and evolving, we’ll examine what it means today and how you can create amazing digital strategies.

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Learn how you can use video marketing to dominate your content strategy in 2020.

SEO We’ll get you on top of all the algorithm changes to Google’s platform and help you put together the ultimate SEO strategy in 2020.

B2B Marketing

Partners

Every year, we make sure that we work with the organisations, publications and associations that underpin, document and contribute to the growth of the marketing world.

Our partnerships are invaluable to us, and help us to put on the best show possible for everyone involved. We would like to extend a huge thank you to all our partners that have worked with us to bring you #B2BMarketing20 and #MTEX20, and that have been with us every step of the way.

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masterclasses LIMITED SPACES AVAILABLE! BOOK ONLINE!

Innovation in Marketing Masterclass This masterclass showcases the ways in which brands can innovate to keep themselves ahead of the competition, utilising digital marketing techniques through Social Media Advertising, Search and PR.

CE: AT A GLAN • U tilising people as your greatest asset for your marketing • F ocusing on high-intent audiences to quickly convert your audience

In this programme of seminars/ workshops, we’ll be addressing some of the main challenges facing marketing managers in 2020, including how to create content that Google likes, how to diversify and get more ROI from your PPC campaigns and how to improve your website using UX techniques and Google Optimise.

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• How to create content that Google wants

• How to expand your PPC strategy beyond Google

• W here are the best places for your budget, and what to do next?

• How to increase conversions using Google Optimise

• H ow to become the number one brand in your sector

• How to increase return from your PPC spend

Distract is an award-winning digital marketing agency & one of the fastest growing in the Midlands. The firm is best known for their highperforming campaigns utilising innovative Social Media Advertising strategies, bolstered by the agency’s other areas of digital marketing expertise; including Search Engine Marketing and Digital PR.

Tilkee Masterclass In this masterclass, we’ll be showing you how you can use data to significantly improve your sales and marketing functions, by getting to know your customers inside out.

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• U seful data for sales and marketing efficiency… and no bulls**t!

• K now your prospects and customers inside out, without asking anything!

• Data-driven end to end sales enablement

• How to carry out a UX review in-house

• H ow you can break through a noisy social media world

ABOUT THE SPONSOR

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Search & Digital Masterclass

ABOUT THE SPONSOR Vertical Leap is a search and digital agency with extensive data science capabilities. We are part of the Sideshow Group, a top ten independent agency and Sunday Times Fast Track company with 200+ staff and 5 offices across the UK. We are a Google Premier Par

ABOUT THE SPONSOR Tilkee fuels your business by empowering your Sales and Marketing Teams through reliable and actionable data.

This enables organisations to increase efficiency and better engage with prospects and clients.

Using innovative tracking tools, AI-powered engagement analytics, and over 30 tool integrations including Salesforce and Microsoft Dynamics, the Tilkee platform increases sales management effectiveness and helps achieve higher seller productivity.

How to book your masterclass place online • • • • •

Visit www.b2bmarketingexpo.co.uk Select ‘Masterclasses’ and pick the masterclass you would like to attend Select the time and day you’d like, fill out a few details, and click ‘book my seat’ You’ll recieve an email confirmation of your booking As the show dates approach you’ll recieve a reminder to confirm your attendance and to secure your seat

CRM Is At The Heart Of A Successful Business One of the biggest challenges companies face today is effectively managing their customer relationships.

WIth customer experience arguably being the key influencer in the customer decision making process, it is imperative that companies employ the right tools and strategies to effectively manage their customer relationships.

The team from Goldvision will be presenting a series of masterclasses, which will guide you through a range of topics to help your business succeed by putting CRM at its heart.

From leads to Revenue

Giant Digital Skills Masterclass

Knowing how to generate a steady flow of leads that your business can turn to sales is a crucial skill to ensure longevity and success.

Learn the digital skills necessary to succeed in the always-online world we live in. Looking for an answer to that burning question on digital marketing, business or some kinda technology?

Well, come learn from and ask our GIANT experts from Search and Social Media Specialists Sleeping Giant Media.

Focusing on each stage of the marketing funnel, Cognism will give you in depth insights into how you can start generating and converting leads into revenue for your business!

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• How to use content to generate revenue • Marketing hacks to boost your campaigns • Key insights on scaling sales

CE:

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• S implify your customer data management • Use CRM to accelerate your ABM journey • How to achieve simple CRM and marketing • How to take the stress out of event management • 5 steps to Lead management Success • Integrating your CRM to help your business succeed

ABOUT THE SPONSOR Gold-Vision provides businesses with a simple-to-use, five star rated CRM solution that makes a real difference and delivers great value-for-money.

Our team of industry experts have a wealth of knowledge and experience that they have drawn on to create these sessions - discover tips and tactics that will enable you to put your CRM at the heart of everything you do.

LIMITE D SPACE S AVAIL A BLE! BOOK ONLINE !

• How to increase conversion rates from marketing leads

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• Discover new digital marketing skills.

• Be inspired to get back on that digital horse.

• A sk professionals real-life questions, go back and do real-life things.

• R est those tired feet for 20 minutes or so.

• S ome will laugh. Some will cry. All will be GIANT.

ABOUT THE SPONSOR Cognism is the world’s leading all-in-one globally compliant prospecting solution. Powered by patented AI technology, it provides organisations with compliant B2B data and a suite of sales acceleration tools to help action it. Cognism enables its worldwide business customers to find and deliver new revenue, faster.

ABOUT THE SPONSOR Sleeping Giant Media, an award-winning digital marketing agency based in Folkestone with a specialism in search and social marketing. The agency is all about delighting its clients by empowering people.

Along with its training business, Giant Campus, the GIANT team are all about providing digital education to all, tackling the digital skills gap.

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masterclasses LIMITED SPACES AVAILABLE! BOOK ONLINE!

Bite Size Digital Marketing Briefings Don’t miss these short and punchy bite-sized learning sessions delivered by the experts who won Google’s Growing Businesses Online award, and The Drum’s Grand Prix Agency of the Year. You’ll get a focused and practical overview of the top challenges facing B2B digital markers.

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• 1 2 different topics delivered on the hour and half hour • E xpert overview of the latest trends and developments • B 2B lead generation, SEO strategies, and PPC campaigns • D ata driven social media marketing and creative campaigns • M illennials: the B2B buyers of the future

ABOUT THE SPONSOR Hallam is a specialist B2B digital marketing agency with expertise in delivering high impact lead generation campaigns. We have brought along our award winning team of speakers including Susan Hallam MBE and Julio Taylor who are here to maximise your learning in these bite size training sessions.

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Building a Successful Email Marketing Strategy Email is one of the core pillars of any online marketing strategy, but doing email marketing right means more than just sending an email blast to your entire contact list every couple of months. This class aims at teaching email marketing best practices from the ground up in order to give participants the tools they need to succeed with their own email marketing strategy in an increasingly competitive landscape.

Marketing Automation Masterclass Mapping your customers’ journey and understanding behaviour plays a pivotal role in marketing. Consumers know what they want, and this shifts the pattern of engagement entirely, making it harder to get their attention.

Creating engaging experiences that you can automate is the new holy grail for marketing.

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• Understand how buyers make decisions

AT

A GLANCE:

• Building an email contact list the right way • Email design and content essentials • Key metrics to gauge your performance • Going further with personalization and testing

ABOUT THE SPONSOR Sendinblue is a customer engagement platform helping more than 80,000 growing companies deliver modern and personalized marketing campaigns. Whether it’s managing email campaigns, sending SMS, or saving time with automation, we help our customers do it quickly and efficiently.

• W hat you as a business can do to influence those decisions • H ow to design your ideal customer journey with behavioural triggers • H ow to use marketing automation to deliver your ideal customer journey • A chieving a higher customer lifetime value through customer engagement

ABOUT THE SPONSOR Automation Ninjas are here to help you create amazing customer journeys using buyer psychology and marketing automation. With years of experience, and bestselling author and speaker Kenda Macdonald at the helm, we help businesses create better quality leads that convert more for happier customers that spend more money

How to book your masterclass place online • • • • •

Visit www.b2bmarketingexpo.co.uk Select ‘Masterclasses’ and pick the masterclass you would like to attend Select the time and day you’d like, fill out a few details, and click ‘book my seat’ You’ll recieve an email confirmation of your booking As the show dates approach you’ll recieve a reminder to confirm your attendance and to secure your seat

Enjoy Marketing Masterclass A 4-step strategy to take advantage of Facebook’s algorithms to generate more leads, enquiries and customers for your business

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• Increase average spend per customer • Awaken sleeping customers • C onvert more traffic & enquiries into sales • Reduce barriers to purchase • Improve your marketing ROI instantly • G et more people, spending more money, more often

The Ultimate Linkedin Strategies for Sales & Marketing.

Antony is Managing Director of insurge, “Trendin” and Linkedin Speaker for Natwest Bank. His Masterclasses are here to show you how a highly targeted, collaborative, sales & marketing Linkedin Strategy can change the face of your business.

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• How to build a sales driven profile.

• Building a content strategy • Marketing through Linkedin • Linkedin Golden Nuggets

ABOUT THE SPONSOR enjoy! is a results focused, digitally driven customer acquisition agency – a hybrid marketing agency / sales consultancy for this new social-digital world! we blend behavioural psychology and marketing strategy with a proprietary marketing & sales funnel to generate our clients more leads, more customers and ultimately more sales. We bespoke our services to fit each individual client’s needs; we can consultant or train your team for a day, work alongside your business for the next ten years or anything in between.

• Drive New business through the power of Linkedin

LIMITE D SPACE S AVAIL A BLE! BOOK ONLINE !

Digital Marketing Masterclass Don’t miss Zoho Corporation’s engaging and interactive masterclass sessions to learn from the experts on topics that include social media strategy, website conversion, email marketing, privacy and personalisation.

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• S ocial media strategy to keep your audience engaged • B uild engaging websites for your business without HTML • E ffective ways to boost your website conversions • E mail marketing in the age of privacy and personalisation • T he dashboard every marketing team must have • A utomate your marketing campaigns across channels

ABOUT THE SPONSOR Here at inSurge we provide pioneering Linkedin marketing strategies for some of the worlds most prestigious brands. inSurge have helped grow the Linkedin Agency model throughout the UK and beyond and built up a reputation for service, quality and innovation.

ABOUT THE SPONSOR Zoho is the operating system for business - a single cloud platform with all the necessary applications to run a business entirely from the cloud .

Zoho offers applications for marketing, sales, customer support, finance, human resources, employee productivity and collaboration.

More than 50 million users around the world rely on Zoho every day to run their businesses - including Zoho itself.

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RUNNING ALONGSIDE: 2020 / LONDON

SALES INNOVATION E X P O 2 0 2 0

Europe’s Leading Martech Event returns with the 2020 edition of the Marketing Technology Expo! We’ll cover all aspects of digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs using the latest innovations that are driving the marketing industry!

The show will bring the latest technology and software to make smart, strategic investments in MarTech and propel your marketing strategy across a multitude of marketing channels. Transform your marketing into a cost-efficient function by enabling ongoing analysis, informed decision-making and enrich yourself with knowledge to put yourself ahead of your competitors.

We’ll hear from the likes of Smart Insights, Microsoft and Facebook as they take to the stage to share their incredible wealth of knowledge, all while providing you with unparalleled networking opportunities at the same time.

Follow rketingEx @B2BMa how for LIVE s updates!

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The show will keep the company of the B2B Marketing Expo and Sales Innovation Expo, bringing you an even deeper look into the relationships between sales and marketing and discover the true benefits of marketing technology!

Welcome to the Marketing Technology Expo, 2020.

Mtex

Partners We’re extremely fortunate to be partnered with a whole host of organisations, associations and publications who work with us to promote our shows.

Without their support, our shows wouldn’t be where they are today, so we’d like to extend our gratitude and say a huge thank you to everyone involved.

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Marketing technology

keynotes The MTEX Expo is back with yet another leading lineup of brands and speakers, with this year’s roster ready to take the show by storm, delivering the key information and insights you need into the changing digital and technological landscape.

Our speakers will give you a glimpse into the technologies set to make their way into the mainstream in the 20s as well as show you how to fully utilise the ones that are already at your disposal, ensuring you are fully prepared for what lies ahead!

The MarTech space as we know it is at the brink of massive change, with technologies such as AI, Blockchain, 5G and more creating new opportunities for us and transforming the way we work.

This a great opportunity to discover all the insights you need to transform your marketing operations, so make sure you grab a seat, bring a notepad, sit back, relax and enjoy the show!

Pater Watson Suvish Viswanathan Managing Director

Head of Marketing - UK and Europe

CEO

DISTRACT

ZOHO CORPORATION

COGNISM

B2B Scaled Intelligence

Marketing tech that scales

Turn your ideal customer profile into a repeatable revenue model for your business

Through this session, we aim to highlight some of the key things missed by B2B digital marketers in their Facebook marketing strategies.

The seminar will identify ways businesses can increase the sophistication of their marketing on Facebook, highlighting models, research and tools that can be utilised to improve the efficiency of their campaigns.

We will also examine Facebook’s role in an omni-channel mix, and how the platform can be utilised to amplify B2B campaigns alongside other digital channels.

KEYNOTE SPEAKER

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James Isilay

The marketing technology landscape is evolving fast, with thousands of tools supporting daily marketing operations. How do you evaluate the right set of marketing tools that will scale with your business needs? What are the necessary orchestration flows to consider? Will they ensure a seamless flow of data between teams? How can marketing automation be designed around privacy at its core? Find answers to several such questions that will help you build a scale-free MarTech stack for your business.

KEYNOTE SPEAKER

It’s one thing defining your ideal customer profile, but how do you turn that information into revenue?

In this seminar, James Isilay, CEO at Cognism will look at how you create your ideal customer profile, discover your total addressable market and create the perfect target audience. James will then discuss how can use this information, to create a repeatable revenue model for your business.

KEYNOTE SPEAKER

George Morris

Sophie Sarin

Nigel Bridges

Partner Manager

Account Director

CEO

FACEBOOK

MICROSOFT

BEACON

B2B Scaled Intelligence

Marketing for everyone.

Through this session, we aim to highlight some of the key things missed by B2B digital marketers in their Facebook marketing strategies.

As the world continues to become more diverse, inclusion is more critical to every brand and organization across the globe.

Over 1 billion people have disabilities around the world, with many not being visible to the human eye. If a true representation of ALL people are included at the beginning of any project or idea, how different would this world look? What new industries, new art, and world-changing inventions would individuals and communities dream up, that could transform lives and living conditions?

Sophie Sarin, Account Director, Microsoft Advertsing will share our view on how to shift gears to include everyone’s varying thoughts and opinions in your business and life and how to make diversity and inclusion real for your business.

The Good, the Bad, and the Simply Fraudulent!

The seminar will identify ways businesses can increase the sophistication of their marketing on Facebook, highlighting models, research and tools that can be utilised to improve the efficiency of their campaigns.

We will also examine Facebook’s role in an omni-channel mix, and how the platform can be utilised to amplify B2B campaigns alongside other digital channels.

KEYNOTE SPEAKER

KEYNOTE SPEAKER

Dave Chaffey Co-Founder

SMART INSIGHTS

What’s New in B2B Marketing?

KEYNOTE SPEAKER

“Does the world of digital marketing and advertising sometimes feels like the Wild West? Who can you trust? Are they who or what they say they are? Do they tell the truth?

Nigel Bridges discusses the need for greater honesty and transparency in online advertising. He shares his forthright views on the real impact and cost of fraud and bots, a reliance on inaccurate metrics, and the growing lack of trust that ensues. Learn to recognise the pitfalls and base your future marketing spending on actionable data insights that you can trust.”

KEYNOTE SPEAKER

Learn about the latest digital marketing tools and techniques to give you and your business an edge in 2020 and beyond.

Digital marketing strategist and author of Digital Marketing Excellence, Dr Dave Chaffey will present tools, techniques and research conducted with the B2B Marketing Expo to benchmark marketing effectiveness.

SEE WEBSITE FOR FULL AGENDA INFORMATION CORRECT AT TIME OF PRINT

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Visit stand 258 to learn more about the DocuSign Agreement Cloud™

Apteco

Kenda Macdonald Mikael da Costa LEADOO MARKETING TECHNOLOGIES

Managing Director

How to transform your website into a sales machine?

How to use marketing dashboards to drive your campaign actions

Many companies spend a good part of their marketing budget in attracting traffic and producing interesting content but lack the ability to turn that traffic into leads.

James will show how the latest in marketing dashboard technology can be used to present powerful data analytics and customer insight. He will show the benefits of being able to interact with your customer analytics resources and also make them accessible to the stakeholders in your business. He will show how smart data visualisation and interaction enables you to drive marketing campaign actions directly from insight. James will conclude with 10 top techniques you can apply to your marketing dashboards to communicate success with your colleagues. Transform your data insights into action today!

CEO and Prime Ninja

AUTOMATION NINJAS

Using neuroscience and buyer psychology for super-effective marketing automation Developments in neuroscience have given us a deeper understanding of how buyers make purchase decisions. Best selling author and award winning CEO of a global digital agency, Kenda Macdonald will show you how to combine this knowledge with powerful marketing automation to create your ideal customer journey to drive lead engagement and customer lifetime value.

James Alty APTECO

The reason why traditional lead generation doesn’t work is that 90% of your website visitors brought in with marketing are passive and you need to activate them before you can convert them. Want to learn how it can be done and how to get rid of “marketing waste”?

PANEL SESSION GET THERE EARLY!

Gordon Glenister (host)

Jess Markwood

Rob Eades

Jess Last & Charlie Wild

Rich Keith

BCMA

The Fifth

Lean Student Chef

The Travel Project

Fourth Floor Creative

#Influencer Marketing Rocks Panel Session Influencer marketing is currently the fastest growing advertising medium, and in this panel session led by Gordon Glenister, Global Head of Influencer Marketing at the BCMA, you will find out why! Gordon will be joined by content gurus from The Fifth, Fourth Floor Creative, Lean Student Chef and The Travel Project, so don’t miss out!

INFORMATION CORRECT AT TIME OF PRINT

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Marketing Technology

topics & themes SOFTWARE AS A SERVICE Explore the Software tools taking the industry by storm and unlocking new heights in your company.

AI & CUSTOMER INSIGHT DATA & ANALYTICS

Discover the AI tools you can use to learn more about your customers and engage with them in the most effective ways.

We’ll show you how to use data to leverage better insights and make even more informed marketing decisions.

MARKETING AUTOMATION From automated emails to automated lead generation, we’ll show you how you can make processes easier and get results going on in the background.

FUTURE TECH DIscover the tools and technologies which are set to shape the world of Marketing Technology in the coming years.

MOBILE APPS Learn how to leverage the power of mobile apps to bolster your marketing efforts.

LEAD GENERATION Lead generation is a crucial skill for marketers - we’ll show you the technologies you can use to help bring in more customers to your organisation.

STRATEGY FORMATION Learn how to integrate technology into your strategy to build successful systems and departments in your organisation.

22

AR/VR Explore how you can use Augmented and Virtual Reality tools to create immersive campaigns your customers will love!

Innovation awards Sales & Marketing has evolved. In the last year alone we’ve discovered dozens of new tips, tricks and technologies to build your brand and catapult your campaigns to new heights.

At our Live Awards, we’ll be shining a light on the people, companies and products which have pushed the boundaries of sales & marketing and contributed amazing and innovative ideas to the marketplace. We’ll be putting these innovations to test and rewarding the very best in cutting edge technology and innovative thinking.

These Awards are an unparalleled opportunity to develop your industry knowledge, gain a crucial upper hand on the competition and observe what the future of the industries hold - not to mention enjoy an entertaining and informative break from the showfloor as the finalists battle it out for the top spot!

Best Marketing Tool.

This award celebrates the diverse and powerful array of tools available to today’s marketers, in their pursuit of optimisation and business growth. The award is open to businesses that support the maximisation of insights and awareness across campaigns, from print and branding to digital and insights.

The nominees MyLife Digital......................................1204 Beacon................................................1318 Blank Agency.......................................1558 New Flight............................................1152

Best Tech Innovation.

Agency of the Future.

This award is open to businesses delivering a marketing product or service to the B2B or B2C sector which has groundbreaking potential for change - from artificial intelligence, augmented and virtual reality, apps, animations and video to e-commerce solutions and web-design services.

This award recognises the fundamental role that agencies play in the way digital technology is changing the marketing landscape.

It is open to agencies delivering services in B2B or B2C sectors - from full service and direct, digital and internet agencies to advertising, media and PR agencies.

The nominees

The nominees

Netcore Solutions......................................924

Seed Animation......................................618

Sales-Promotions.......................................916

Axon Garside..........................................948

Kuro Dragon..............................................950

Digital Aptech.......................................1208

The Animation Guys..................................654

Excelsior Research Pvt Ltd......................1044

23

24

24Slides

652

Burnt Orange Creative Marketing

819

DLM Distribution

1248

Giggabox

224

4ICG

1021

Business Brainz

242

DocuSign

258

Ginger Black Media

1628

80/37 Solutions

208

Call Conversions

1046

DoLead

737

GingerVideo

525

Accendo Ventures Ltd

500

Calverley

1454

dotdigital

746

giosg

516

Ace Sales Method

122

Campaign Burst

444

Dynomite Video Production Agency

842

Glassbowl Limited

531

Adverity GmbH

1218

CeeDoo.com

1237

e4enable

232

Glocalities International B.V.

1114

Adzooma

1120

CEO Today

868

Eat My Logo Limited

1145

Gold-Vision CRM

529

Allego

416

City Translate

1056

Eco Promotions

1320

GoToWebinar

730

Allwag Promotions Ltd

1238

ClickCease

1314

ECONOPRINT (UK) LTD

945

Grand Central Creative LLP

1626

ALOT Solutions

535

Clientscape

1265

Eden Videos Whiteboard Animation

845

Growth Stream

222

Alpha Card Compact Media

1154

Climb

962

EGGsist China Digital Consulting

1111

Halifax Consulting

517

Amplexor

1512

Climb Online

1482

Ekomi

854

Hallam

1266

Ampliz

537

Clip Ltd

614

enjoy!

900

Harrison Carloss Ltd

616

Approved Business

1616

Close BV

920

Episerver

543

Harte Hanks

817

Apteco

816

Cloud Task

532

Equiitext

956

Highspot

324

AspectWorks, s.r.o.

448

CLS Displays

740

eSales Hub

739

Holograph Ltd

1203

AspireCRM

1617

Cognism

1004

Eventy

854

Hydra Creative Ltd

1068

Asset Bank

1142

Coherence

601

Exago

200

i-4business EMEA Ltd

664

Atlas Mapping

233

Colewood Internet

1158

Excelsior Research Pvt. Ltd.

1044

Imagen

954

Aurora

656

Colourpoint Litho Ltd

718

Exposure Ninja

1470

iManage Performance Ltd

521

Automation Ninjas

1546

Commission Crowd

100

ExtraDigital

1548

IMarketeer Digital Services

1632

Avenue Digital

524

Commissionly.io

301

ExtraMile Communications Ltd

1308

INFUSEmedia

756

Axon Garside

948

Communication Crafts

812

Extreme

966

Insight Inside

1252

Ayoa

1312

Communigator Ltd

936

FAMPOSO PRIVATE LIMITED

1321

Insights for Professionals

1436

bakergoodchild

1138

Compas

843

Fast Generations Ltd

960

inSurge

852

Beacon

1318

Confident Approach AB

435

Fathom

1102

Integrate

1216

BIAS

1630

ConnectAndSell

425

Fencemat

444

Intellectual Property Office

362

BigTinCan

360

Cool Tabs

1419

FL1 Digital

846

Introhive

434

Black Coffee Marketing Consultancy

660

Cranfield School of Management

1601

FlippingBook

1602

IPIA

1518

Blank Group Ltd

1558

Custom Intelligence

866

Flo Panda

1042

iPOP Digital

662

Blooberry Design

1338

Data & Marketing Association (DMA)

1500

FlowVella

428

Johnson and Boon Solicitors

1537

Bloobirds

522

DealPoint

446

Flume Training

426

Juice & Jam

1200

BMS Performance

442

Delta Reality

1148

FLYERALARM.com

1404

Kate Goddard Ltd

1538

Bonjour.io

526

Demand Dogs LLC

1052

Force24

944

Key Element

1603

Brainshark

230

Depositphotos Inc.

1466

Fourth Day PR

2026

KIA Business Solutions Pvt Ltd.

1230

Brand Oriented Sp. z o. o

1214

Digital Aptech Pvt Ltd

1208

Fusion Business Solutions

534

Kingpin Communications

1146

Branded Content Marketing Association (BCMA)

1264

DIGITAL AROMA

1139

Future Symbiotic Inc

518

Kingsline Solutions Ltd

754

BrandEvoke People

1562

Digital Fibre Limited

1319

G2

1444

Kuro Dragon Animation

950

Brandz Ltd

1334

DigitalME

764

Gasp

1260

Layers Studio

700

Buddy Burst

749

Direct Solutions

766

GatedContent.com

917

Lead Forensics

608

BulkSMS.com

1620

Distant Job

244

Genius

1622

LeadByte

1472

Bunnyfoot

1239

Distract

1328

GetCallers

1600

Leadfeeder

1526

Burgopak

644

Diverse Interactive

1212

GiftPay

1460

Leadoo Marketing Technologies

600

LetterBot Limited

648

Plezi

527

Session Media

1156

UK Feather Flags

1224

Limelight Publicity

1508

Polyformes Promotional

1614

Showell Ltd

214

Unique Exhibitions

702

Lingo24 Ltd

958

PPC Protect

1416

Shutterstock

632

Unity Group

512

Linney

908

PPS Print®

946

Simple Story

658

Ur Promotions LTD

720

Loyalty Magazine

972

Pragmatic

814

Skyline Whitespace

1300

Validity

464

LPC ADVISORS PVT LTD

1428

Print4UK Ltd

1344

Skyline Whitespace

1300

Vanessa Hunt Consulting Ltd

502

LSi

964

Printflow® by Rapidity

1414

Sleeping Giant Media

1556

VanillaSoft

1028

Lynchpin

864

Prolancer

1108

Smaily email marketing and automation

701

Vertical Leap

1160

Lytho

1162

Promotion Line

1222

Social Tree Global

1348

Veycom

1544

Machbizz Marketers Pvt Ltd

808

Promotional Magnet

1612

SocialPubli

1104

Vibbio

1534

Magnetic London Creative Services

1048

Promotional Works

1464

Sparkstone CRM

450

Vicit Ltd

108

Mailing Guy Ltd

1150

Prospect Connect

937

Spaulding Ridge, LLC

254

Video Sherpa

844

MarketMakers

1012

Purple Mustard Ltd

1258

Sprat

1560

Vision One

1038

Mass Analytics

1205

PushON

1336

Steel City - Branded Merchandise

1412

Web Works Well

308

Mediafly

364

QContact

1316

SteveQ.org

129

Webeo

708

Meltwater

1342

Raconteur Media Limited

515

Stream

1536

Wibbitz

533

Midton

1458

RANDOM DYNAMIC RESOURCES LTD

1037

Supersonic Playground

1415

Wide Wings

539

MindTickle

408

Reachdesk

216

Swag Branded | Eco Promo Products

1410

Wing Lee Creative Ltd

848

Move Marketing

1514

Red Flag Alert

642

Tangible Results Sales & Marketing Services Ltd

1339

WoodWing

719

MyLife Digital Ltd

1204

Red Tail Media

670

Technology Reseller Magazine

1217

Workbrands

912

Nanos AI

1201

Refract.ai

124

Tecna UK

1400

WP Engine

914

Neadoo Digital Ltd

856

Relevance

858

Textbroker

1231

YDP Global Business Solutions Pvt. Ltd

1262

Netcore

924

Response iQ

810

Textlocal

1453

Yomdel

1452

NewFlight Film & Digital

1152

Rightlane Productions

672

The Animation Guys

654

Your Vision TV Network

1456

noCRM.io

1106

Rocket CRM

1550

The BPMA

1250

Zifferies

310

Nomadic Display

316

S-Docs

356

The Creation Agency Ltd

717

Zinc Digital

513

Nopio

738

S2W Media

952

The Futures

1408

Zoho Corporation

1006

Nosy Design

1476

Safenames Ltd

1210

The ICG Ltd

862

ZoomInfo

354

Nucco Brain

1112

Sales & Marketing Summit

102

The Mental Wealth Business

514

O'Brien Diaries + Notebooks

1054

Sales Consult

315

The Mighty Pie Creative Studio

666

Oban International

650

Sales Layer

646

The MTM Agency

541

oe:gen

519

sales-i

231

The Rectangles

1050

Onalytica

1246

Sales-Promotions

916

The School of UX

860

Ondot Media

532

Salesbook

238

The SEO Platform

1468

OneTrust PreferenceChoice

1008

SalesHud

262

The Telemarketing Company

1036

Outreach.io

209

SalesRabbit

510

The Virtual Edge

1604

Pace Digital Sales

370

Salt

206

Tilkee

1020

Page Tiger

528

Saville Assessment

205

total surf limited

525

Parkes Display & Expo

928

SCS Marketing & PR

748

Transform Performance International Ltd

427

Peek & Poke

1462

Seed Animation

618

Treehouse Digital Ltd

760

Pellacraft

1445

Seller Performance Ltd

266

Trigerz

264

PGN.global (by Atol)

415

Sendinblue

818

Trigg Digital

750

Phase Print ltd

1143

Senuto

850

25

136 Sales Innovation Expo Theatre 4 Sponsored by Outreach

262 134

264

368

370

364

366

266

Sales Innovation Expo Theatre 3

468

768

Sales Innovation Expo Theatre 5 Sponsored by Validity 546

B2B Marketing Expo Theatre 7 Sponsored by Lead Forensics

464

365

258 254

HALL 16

HALL 15

HALL 14

360

362

456

548

B2B Theatre

864

866

966

860

862

962

670

672

758

664

666

764

Masterclass 7 sponsored by Insurge Digital

660

662

760

656

658

757

759

856

858

9

654

755

753

851

854

9

650

754 756

848

850

9

646

750

844

846

9

749 746

845

843

9

748

842

737 740

834

738

B2B Marketing Expo Key Sponsored by Van

852

132

872 870

536 532

652

766

868

530

130

356 129

451

Networking Zone Sponsored By Sparkstone Tech

352

354

242

244 248

446

448

528

442

444

522

230

233

436

435

520

232

231

434

224

222

428

427

426

425

450

648

539 537

541

535

543

644

128 126

Sales Innovation Expo Theatre 2 Sponsored

by Exago Inc 124

122 120

238

214

216

526

533 529

Masterclass 2 Confident Approach

517

519

418

Sales Innovation Expo Keynote Theatre Sponsored by Flume Training

324

110 Sales Innovation Expo Recruitment & Learning Theatre Sponsored by Salt

208 209 206

205

510 316 315

640 Masterclass 5 sponsored by Gold-Vision CRM

739

632 518

Sales Innovation 118

527

642

516

416

512

415

531 525

524

730

521

VIP Area Sponsored by Shutterstock, Inc

534 523

514 513

614

618 616

515

718

719

717

720

716 Masterclass 6 sponsored by The Creation Agency

832

9

824 Masterclass 9 sponsored by Cognism

9

817

818

924

816

819

917

108

106 104 102

204

308 314

MasterClass 1 Sponsored by Highspot

312

200

100

N7 VISITORS ENTRANCE

26

301

500 503 302

708

812 814

Masterclass 4 Sponsored by Mindtickle

310

300

608

508

408

501

502

504

507

601

600

700 702

701

914

808

810

900

800

908

Masterclass 8 s Enjoy Ma

506

N8 VISITORS ENTRANCE

HALL 17 1168

Marketing Expo e 6 Sponsored by Adverity 972

6

1068

B2B Marketing Expo Theatre 5 Sponsored by Lytho 1262

1060 Masterclass 11 Sponsored by Vertical Leap

964

2

958

1066

960

1054

1056

954

956

1050

1052

950

952

1046

946

948

1042

1160 1162

1156 1152

1250

1154

1246

1048

1148 1150

1240

1044

1146

1265

1260

1266

1252

1342

1348 1344

1248

1634 B2B Marketing Expo Theatre 4 Sponsored by 1478 Exposure Ninja

1480

1470

1560

1466 1462

1476

1558

1472

1554

1482

1632

1556

1464

1728

1630

1552 Masterclass 17 Sponsored by Sleeping Giant Media

1468

1562

B2B Marketing Expo Theatre 3 Sponsored by Leadfeeder

1628

1726

1626

1458

Networking area Sponsored By Cognism

1454

1460 1456

1548

1550

1544

1546

1622

1722 1720

944

1038

1036

1037

1145

1028

937

1139

1138

1239

1237

1230

1231

1338

1452

1453

1542

1328

1444

1620

Masterclass 16 sponsored by Automation Ninjas

1339

1445

1538

Masterclass 13 sponsored by Distract

1334

1536

B2B Marketing Expo Theatre 2 Sponsored by BulkSMS

1534

1617

1718

1616

1537

1716

B2B

1224

1021

1012

1120

1220

1020

1336

1238

1128 Masterclass 12 sponsored by Tilkee

2026

928

1143

1142

ynote Theatre 1 nillaSoft

1321

1320

1714

1436

1526

1222

1614 1712 1612

1428

1517

1518

1710

B2B Marketing Expo Keynote Theatre 2 Sponsored by Adzooma

1520

7

920

1010 Masterclass 10 sponsored by ZOHO CRM

4

916

1006

912

1002

4

8

1158

1258

1264

1350 Masterclass 14 sponsored by Hallam Internet

1724

945

936

HALL 19

HALL 18

sponsored by arketing

1008

1004

1110 1112

1111

1216

1114

MTEX 1106 1102

1108 1104

1100 1000 Marketing Marketing Technology Expo Technology Expo Theatre 1 Theatre 2 Sponsored By Sponsored by Cognism Cognism

1318

1416

1418

1319

1415

1419

1516 Masterclass 15 sponsored by Sendinblue

1312 1314

1412

1414

1512

1308 1310

1408

1410

1508

1300

1400

1404

1316

1218

1212 1208

1200

1214 1210

1201 1205 1202

1204

1203

1402

1500

1514

B2B Marketing Expo Theatre 1 Sponsored by The Virtual Edge 1605

1604

1708 1606

1600

1601

1602

1603

1706 1704

1700 IDM & DMA Training Academy

N9 VISITORS ENTRANCE

INFORMATION CORRECT AT TIME OF PRINT

Issue Number: Issue Date: Updated by: Scale:

710 18 Feb 2020 Paul F N.T.S.

27

"The most unique twist on task management I’ve ever seen."

Structure marketing plans Prioritise the right work Brainstorm unique campaigns Share ideas with your team Mind Mapping

Team Collaboration

Project Management

Take your marketing to the next level

www.ayoa.com

Demand Generation Appointment Setting Inside Sales Multilingual Telemarketing Account-based Marketing

Come and find out how you can increase your ROI on Stand 1012.

0845 468 0880 marketmakersuk hello@marketmakers.co.uk

CRM & Communication Unified QContact brings all your calls, texts, emails, live chat and social media together into one unified CRM platform. With integration with Shopify, Magento, WooCommerce, Xero, Sage and more - get a complete unified timeline of your customers in one place.

Visit QContact at stand 1316 to learn more.

Is your business looking for a fresh approach for your creative & digital needs?

We can help.

01491 613 166 hello@blooberrydesign.co.uk blooberrydesign.co.uk

brand creation website design & build marketing collateral campaigns

Pop over for a chat at STAND 1338

infographics publishing design

“Needle in the Haystack”

Stand 1514

seminar

11:40am Wed 25th March

FOCUS movemarketing.co.uk

DONOT VISIT THIS WEBSITE .CO.UK

59% more people would have read this ad if it was animated*

the

nimation uys

Want to ďŹ nd out how to make your marketing pounds work harder for you? theanimationguys.com | wecanhelp@theanimationguys.com

*Forbes 2016

SEE IT TOUCH IT

FEEL IT

In the digital age print still makes sense

Whether it is direct mail or transactional, physical campaigns have the best chance of getting noticed. It is also effective in getting more traffic interacting with your digital content, as it can deliver up to 57% open rates and is still likely to be visited after 28 days.

This seminar will highlight how direct mail can help deliver differentiation and boost the value of your digital content: • Gain knowledge on the latest performance statistics around direct mail • How to get the most out of your direct mail campaign • The power of direct mail, when used as part of a multi-channel approach

Discover the power of print Adam Stafford will be speaking on the 25th March at 15:40 -16:10 in theatre 2.

bakergoodchild.co.uk

Visit us at stand 1138

Organisations that value customer data, trust Validity.

Whether it's customer engagement, quality, or privacy tens of thousands of organisations around the world rely on Validity to help them grow faster, with better data.

To learn more about how we can help you too, visit us at stand 464 in the Sales Innovation Expo, attend one of our sessions or online at www.validity.com

Guy Hanson - Keynote Theatre 1

Great data: the foundation for sales and marketing relationships 25/3 @ 12:20

Chris Hyde - Theatre 5

Next Level Productivity on the Salesforce Platform 25/3 & 26/3 @ 11