VENDOR SPONSORED EDUCATIONAL SEMINARS FRIDAY, JULY 13, 2018 HYATT REGENCY, MN Lab Grown Diamonds: Are They For You? Presented by Deb Hiss, Pure Grown Diamonds 1:00 – 2:30PM Hyatt, Greenway BC It’s taken the better part of 60 years, but they’re finally here. Like it or not, gem-quality diamonds grown above the earth in a “greenhouse” offer a compelling new choice for consumers. Unlike diamond simulants like cubic zirconia, these lab grown gems are true diamonds. Savvy retailers who enjoy a bigger profit margin are happily stocking greenhouse-grown diamonds, recognizing that many consumers are embracing the eco-friendly aspect of these diamonds. That, and that one can get a bigger and brighter diamond for the same money. Join Deb Hiss, GG, Director of Training for Pure Grown Diamonds, as she covers key information about this new category of diamonds. She will address how they’re grown and crafted, and share compelling statistics about lab grown diamonds and consumers. She will also share key merchandising and selling tips to ensure success. Lab Grown Diamonds: Are they for you? Come to this informative session and decide for yourself!
Marketing from a Firehose Presented by Jim Ackerman & Paul Furse, Ascend Marketing 1:00PM – 4:00PM Hyatt, Nicollet BC People’s buying motivations have not changed, but their buying process has. And that’s why this critical session is vital to your success. Marketing coaches to the jewelry industry, Jim Ackerman & Paul Furse will present an intense “stream” of crucial sales & marketing strategies for today’s retail jewelry marketplace. These 5 strategies can revolutionize your business, enabling you to easily make geometric strides forward to get more bodies through the door, increase closing rates, size of sales, repeat business from existing clients, over-all revenues and HIGHER PROFITS! You’ll walk away with powerful knowledge and tools to… 1. Craft your advertising to fit the new, “Millennial” buying process 2. Recognize and accommodate customer “risk”, leading to more closed business for substantially larger tickets 3. Implement powerful solutions to beat both Internet and big-chain competition 4. Get sales teams on the same page and performing like well-oiled selling machines 5. And finally, deal with the tricky mix between digital and traditional marketing and integrate the two for greater response to all your advertising efforts… Hold onto your hats! This blistering-paced, entertaining and enlightening session may well be the most important thing you do in Minneapolis!