_________________ bellmore ________________
HERALD
Friends Don’t Let Friends Overpay
DEADLINE APPROACH
County executive begins his term
Page 3
Page 9
Vol. 25 No. 2
THE LEADER IN PROP ERTY TAX REDUCT ION
18/21 itc FG Demi Condensed
Sign up today. It on ly tak Apply online at mptrg es seconds. .com/heraldnote or call 516.479.9171
Hablamos Español
Page xx
Maidenbaum Propert y Tax Reduction Gro up, LLC 483 Chestnut Street, Cedarhurst, NY 11516
jaNuary 6 - 12, 2022
1141494
$1.00 $1.00
Bluebird Kitchen opens its doors
ING
Mayhem looks ahead after hit season By jorDaN ValloNE jvallone@liherald.com
Courtesy Jamie Lee Rodriguez
jamiE roDriGuEz, oF Merrick, acted in her first commercial last Oct. 28, cutting a man’s hair in the bathroom of a Los Angeles home. The Wantagh barber starred in the Ruffles “Own Your Ridges” campaign, which premiered on Christmas Day.
Local barber stars in Lebron James commercial By StEphaNiE BaNat newsroom@liherald.com
Barber Jamie Lee Rodriguez, of Merrick, landed a spot on national television on Christmas Day, starring in a new Ruffles potato chip commercial with NBA superstar LeBron James. The commercial is the first in a series called “Own Your Ridges,” a Ruffles campaign aimed at encouraging viewers to embrace their challenges — their “ridges” — by show-
casing five people who overcame major obstacles in their lives. The spot is set to “DNA,” by Kendrick Lamar. Rodriguez, 30, who often goes by Jay and works at Hair Magicians, in Wantagh, was discovered by the ad’s casting director, Anissa Williams, on Instagram, where Rodriguez showcases her hair styling skills as @jayleebladez. Williams was searching for a woman barber, and sent Rodriguez a direct message about the opportunity. At
first, Rodriguez questioned the authenticity of the message and thought it might be spam, she recalled in an interview with the Herald. “I was scrolling through my Instagram and noticed a message request from a woman named Anissa saying she was looking for a female barber for a commercial. … Normally, spam messages come in like this,” she said. But Rodriguez responded anyway, and Williams asked Continued on page 16
In Bellmore-Merrick, youth baseball club Merrick Mayhem offers a town-oriented, travel team experience for local boys and girls who play baseball or softball. Started in 2019 by Brian Mann, Brendan Kalkau, Evan Te pper and Erik Bashian, what was once a small organization has quickly expanded into nine teams — one for softball and eight for baseball. When Mayhem was founded, the first team was an 8-and-under squad. Having watched his raquEl sons and their friends play tee-ball Parent and baseball for years, Mann said, discussions about forming a club had been going on for a while. Mann, who now runs the program with co-founder Kalkau, has three sons who play on Mayhem teams. “We always had a lot of faith in the boys since they were young — I’m talking since they were 3 or 4 years old,” Mann said. “We thought it would be
t
great if we could start a travel team and see what the kids could do. “The year right before the pandemic, we were going to have three teams, and then the season got delayed,” he went on. “We had four teams in 2021, and there will be nine teams in 2022.” The original 8-and-under Mayhem team is now its oldest age group, 11-and-under. “Our idea is to build from the ground up,” Mann said of the Mayhem program. “The age groups are from 7u to 11u — we’re not going to create a t e a m a b o ve t h e BoDNEr 11-year-olds.” Although it has Merrick in its name, the club takes players from Bellmore, too, as well as other towns. “We are a huge supporter and financial sponsor of BellmoreMerrick PAL,” Mann explained, referring to the Police Activity League. “. . . And because we’re a travel team, we do take kids from outside towns. If there’s 100 families involved, maybe four of
here is nothing else that he loves more than this team.
Continued on page 4